CN108076357A - Media content method for pushing, device and system - Google Patents
Media content method for pushing, device and system Download PDFInfo
- Publication number
- CN108076357A CN108076357A CN201611001692.7A CN201611001692A CN108076357A CN 108076357 A CN108076357 A CN 108076357A CN 201611001692 A CN201611001692 A CN 201611001692A CN 108076357 A CN108076357 A CN 108076357A
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- China
- Prior art keywords
- media content
- content material
- dynamic
- static
- animated pages
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
Abstract
This application discloses a kind of media content method for pushing, including：Obtain the static media content material that the first push media content party in request uploads；Generation is used for the animation webpage or the first dynamic media content material of Dynamic Display static media content material, and generates chained address；Request is pushed in response to the media content from applications client, menu processing is done to the request to determine the first order to be pushed, by the data sending of the first order to applications client, wherein, the data of the first order carry the chained address of animation webpage to be pushed or the first dynamic media content material.Disclosed herein as well is corresponding device and system, the bandwagon effect of static media content material can be significantly improved, improves the usage experience of user.
Description
Technical field
This application involves internet arena more particularly to a kind of media content method for pushing, device and system.
Background technology
With the development of Internet technology, more and more data (including：Text, picture, audio, video etc.) it can pass through
Internet is pushed to various users.Such as：User can receive network when using mobile phone, PC when terminal devices browsing webpage
The various data of side push, such as：Advertisement, public good advertisement information, news of picture or video format etc..In this way, user can be with
News, interested content etc. when knowing in time.This kind of data are referred to alternatively as pushed information or push media content etc..
The content of the invention
This application provides a kind of media content method for pushing, this method includes：Obtain the first push media content demand
The static media content material of Fang Shangchuan；Animated pages or the first dynamic media content material are generated, and generates the animation
The chained address of the page or the first dynamic media content material；Wherein, based on the acquired static media content material
Generate the animated pages or the first dynamic media content material；It is pushed in response to the media content from applications client
Request does menu processing to determine the first order to be pushed, by identified described first to media content push request
The data sending of order gives the applications client, wherein, the data of first order carry animated pages to be pushed or
The chained address of first dynamic media content material so that applications client animated pages to be pushed according to or
The chained address of one dynamic media content material obtains the animated pages or the first dynamic media content material, and described dynamic
Static media content material described in Dynamic Display or displaying the first dynamic media content material in picture page face.
Present invention also provides a kind of media content method for pushing, this method includes：It is true to receive media content release platform
The data of the first fixed order, wherein, the data of first order carry animated pages to be pushed or the first dynamic media
The chained address of content material, the animated pages or the first dynamic media content material are according to static media content material
And it generates；The animation page is obtained according to the chained address of the animated pages to be pushed or the first dynamic media content material
Face or the first dynamic media content material, and the static media content material described in Dynamic Display or logical in the animated pages
It crosses the video playing page and plays the first dynamic media content material.
The application provides a kind of media content pusher again, which includes：First acquisition module obtains first and pushes away
The static media content material that media content party in request is sent to upload；Module is made, generates animated pages or the first dynamic media
Content material, and generate the chained address of the animated pages or the first dynamic media content material；Wherein, based on acquired
The static media content material generate the animated pages or the first dynamic media content material；Sending module is rung
Media content push requests of the Ying Yu from applications client, does menu processing to determine to wait to push away to media content push request
The first order sent, by the data sending of identified first order to the applications client, wherein, described first orders
Single data carry the chained address of animated pages to be pushed or the first dynamic media content material so that the application client
End chained address of animated pages to be pushed or the first dynamic media content material according to obtain the animated pages or
First dynamic media content material, and static media content material described in Dynamic Display or displaying institute in the animated pages
State the first dynamic media content material.
Present invention also provides a kind of media content pusher, which includes：Receiving module receives media content and throws
The data for the first order that platform determines are laid flat, wherein, the data of first order carry animated pages to be pushed or first
The chained address of dynamic media content material, the animated pages or the first dynamic media content material are according to Still Media
Content material and generate；First display module, according to the animated pages to be pushed or the first dynamic media content material
Chained address obtains the animated pages or the first dynamic media content material, and the dynamic exhibition in the animated pages
Show the static media content material or the first dynamic media content material is played by the video playing page.
Present invention also provides a kind of media content supplying system, including：The media content release platform obtains first
Push the static media content material that media content party in request uploads；Generate animated pages or the first dynamic media content element
Material, and generate the chained address of the animated pages or the first dynamic media content material；Wherein, based on described in acquired
Static media content material generates the animated pages or the first dynamic media content material；In response to carrying out self-application visitor
The media content push request at family end does menu processing to determine the first order to be pushed to media content push request,
By the data sending of identified first order to the applications client, wherein, the data of second order carry
Animated pages to be pushed or the chained address of the first dynamic media content material；The applications client is received in the media
Hold the data for first order that release platform determines；According to the animated pages to be pushed or the first dynamic media content
The chained address of material obtains the animated pages, and the static media content material described in Dynamic Display in the animated pages
Or the first dynamic media content material is played by the video playing page.
The above-mentioned technical proposal proposed using the application can improve the push effect of static media content material.
Description of the drawings
It, below will be to needed in example description in order to illustrate more clearly of the technical solution in present application example
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some examples of the application, for this field
For those of ordinary skill, without having to pay creative labor, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 be this application involves a kind of system architecture schematic diagram；
Fig. 2A is the method flow diagram of one example of the application；
Fig. 2 B are the method flow diagram of another example of the application；
Fig. 3 a~3c be this application involves selection dynamic template operation pages；
Fig. 4 a~4e be this application involves an animated pages design sketch；
Fig. 5 a~5d be this application involves another animated pages design sketch；
Fig. 6 is the method flow diagram of the application yet another embodiment；
Fig. 7 is the interacting message figure that one media content of the application pushes example；
Fig. 8 is the structure drawing of device of one example of the application；
Fig. 9 is the structure drawing of device of another example of the application；And
Figure 10 is the equipment structure chart of one example of the application.
Specific embodiment
Below in conjunction with the attached drawing in present application example, the technical solution in present application example is carried out clearly and completely
Description, it is clear that described example is only a part of example of the application rather than the example of whole.Based on the reality in the application
Example, the every other example that those of ordinary skill in the art are obtained without making creative work belong to this
Apply for the scope of protection.
Present applicant proposes a kind of media content method for pushing, this method can be applied in system architecture shown in FIG. 1.Such as
Shown in Fig. 1, which includes：Client 101, media side's server 102 launch engine 103, media content release platform
104 and push media content party in request 105, these entities are communicated by internet.Wherein, the push media content needs
The side of asking 105 includes one or more, and media content release platform 104 is provided with one or more for Dynamic Display Still Media
The template (hereinafter referred to as dynamic template) of content, the first push media content party in request upload the material of static media content, also
Suitable dynamic template can be selected as needed, so as to which media content release platform 104 is based on default dynamic template or institute
The dynamic template generation of selection is used for the animated pages of the static media content material acquired in Dynamic Display, and generates described dynamic
The chained address in picture page face.Media content release platform 104 can also receive the dynamic of the second push media content party in request upload
State media content material, and generate the chained address of the dynamic media content material.Wherein, the first push media content
Party in request and the second push media content party in request can be same push media content party in request, which needs
The side of asking not only had uploaded static media content material but also had uploaded dynamic media content material, meanwhile, the first push media content needs
The side of asking and the second push media content party in request or different push media content parties in request.
User accesses media side's server 102 using client 101 (such as APP clients), such as：Browsing pages or sight
See Online Video etc., media side's server 102 can be to provide the Website server of various Internet services, such as：Portal
The server of site server, offer Online Video/audio broadcasting service, server of social platform etc..When a user uses
When client 101 accesses media side's server 102, media side's server 102 is it needs to be determined that will give the user to be provided in media side
Showing resource (display location in such as user interface) on push which type of media content (type of such as media content and
Specific media file etc.).Media side's server 102 can use client for various users on network in predetermined amount of time
101 situations about accessing are asked to one or more push of the transmission of engine 103 for one or more showing resources are launched,
In, a push request can carry showing resource information and the user identifier or user identifier set of the recommendation of media side.
Launch engine 103 based on from the push of media side's server 102 request in showing resource type (type of such as display location,
Such as ad spot types), push media content party in request 105 corresponding with showing resource type is filtered out, is thrown to media content
It is laid flat platform 104 and sends the request of the push after multiple screenings, each push request can carry the information and media of a showing resource
The user identifier just recommended, in this way, (i.e. a showing resource) is asked for each push, media content release platform
104 can extract multiple orders, and each order corresponds to a media content material (dynamic media content material such as video element
Material or static state media content such as picture materials), media content release platform 104 by access its data management module into
Row target audience (TA, Target Audience) inquiry is to screen these orders, and via launching engine 103 to matchmaker
102 feedback response of body side's server, inform 102 its final checked of media side's server which push request it is corresponding which order
It is single.Media side's server 102 determines to take in the push request that media content release platform 104 is chosen according to the response received
The user identifier of band and the corresponding media content of chosen order, and then to the corresponding client push pair of these user identifiers
The media content answered.Here, above-mentioned media content can be advertisement, the public good circular letter of the forms such as picture, video, audio
Breath, news etc., above-mentioned user identifier can be that Internet user registers the various accounts used on various APP, website,
Such as：The instant messagings such as QQ number, e-mail address, wechat account, Taobao's account etc..
When above-mentioned media content is advertisement, system architecture shown in FIG. 1 is the system architecture of push Internet advertising,
In, media content release platform 104 can be advertisement launching platform, and push media content party in request 105 can be advertiser, push away
It can be that advertisement exposure asks (impression) to send request, and push of the advertisement each time to applications client is referred to alternatively as once
Advertisement exposure.
In one example, the media content method for pushing that the application proposes can be applied to media content release platform 104, such as
Shown in Fig. 2A, include the following steps：
Step 201A：Obtain the static media content material that the first push media content party in request uploads.
In some instances, when getting the static media content material of the upload, institute can be determined whether
State whether static media content material meets call format, if it is, continuing subsequent processing；Otherwise, currently processed stream is terminated
Journey re-executes this step and (for example prompts to upload static media content material again and reacquire the first push media again
The static media content material that content requirements side uploads).
Step 202A：Generation animated pages either the first dynamic media content material and generate the animated pages or
The chained address of first dynamic media content material.Wherein, animated pages and the first dynamic media content material are acquired in
Static media content material and generate.
In some instances, the chained address of the static media content material is generated；Wherein, based on for Dynamic Display
Animated pages described in the template generation of static media content material；Second order further carries the static media content
The chained address of material, the chained address of applications client animated pages to be pushed according to and static media content
The chained address of material obtains the animated pages and the static media content material, with the dynamic exhibition in the animated pages
Show the static media content material.
In some instances, media content release platform 104 is also provided with video production instrument, is obtaining the first push matchmaker
After holding the static media content material that party in request uploads in vivo, the first push media content party in request chooses, video can be combined
Word content that the audio of tools offer, bandwagon effect, the first push media content party in request edit etc. is produced described
First dynamic media content material (such as video).
Step 203A：Request is pushed in response to the media content from applications client, it please to media content push
It asks and does menu processing to determine the first order to be pushed, give the data sending of identified first order to the application
Client, wherein, the data of first order carry the chain of animated pages to be pushed or the first dynamic media content material
It is grounded location so that the link of applications client animated pages to be pushed according to or the first dynamic media content material
Address obtains the animated pages or the first dynamic media content material, and static described in Dynamic Display in the animated pages
Media content material or displaying the first dynamic media content material.
In some instances, media content release platform can also receive dynamic media content material (such as the video of upload
Material).Before step 203A, the second dynamic media content material that the second push media content party in request uploads is obtained, it is raw
Into the chained address of the second dynamic media content material.In this way, it is pushed away in response to the media content from applications client
Request is sent, request can be pushed to the media content and does menu processing to determine the second order to be pushed, by identified institute
The data sending of the second order is stated to the applications client, the data of second order carry the second dynamic matchmaker to be pushed
The chained address of body content material so that the applications client the second dynamic media content material to be pushed according to
Chained address obtains the second dynamic media content material and shows.
In some instances, in response to from applications client a media content push request, can be by menu at
Reason determines the first order and the second order, in this way, applications client can be according to the data of the first order and the number of the second order
Two media contents (for example being the mode of carousel) are shown respectively on position according to being shown at one：1st, moved in corresponding animated pages
State shows static media content material or the corresponding first dynamic media content material of displaying；2nd, video playing page exhibition is passed through
Show corresponding second dynamic media content material.
In one example, media content release platform is based on the template generation for Dynamic Display static media content material
The animated pages, so that the media content method for pushing that the application proposes is as shown in Figure 2 B, the method can be applied to media
Content release platform 104, includes the following steps：
Step 201B：Obtain the static media content material that the first push media content party in request uploads.
In some instances, which further includes deterministic process, and as described in step 201A, details are not described herein again.
Step 202B：Generate the chained address of the static media content material.
Here, the chained address of the static media content material is generated, so that applications client is grounded according to the chain
Location obtains the static media content material from network.
Step 203B：Based on the template generation for Dynamic Display static media content for quiet acquired in Dynamic Display
The animated pages of state media content material, and generate the chained address of the animated pages.
In some instances, media content release platform provides a variety of templates for Dynamic Display static media content；
Wherein, each template corresponds to a kind of first Dynamic Display effect.The first push media are further obtained in step 201B
The template that content requirements side is selected from a variety of templates for Dynamic Display static media content.In step 203B, base
In animated pages described in selected template generation so that the applications client is with selected template corresponding first
Dynamic Display effect shows the static media content material.
Wherein, media content release platform can provide user interface to provide above-mentioned a variety of dynamic templates for push media
Content requirements side selects, and push media content party in request can select suitable dynamic template to play its upload as needed
Static media content material (can be also simply referred to as static media content).
In some instances, media content release platform provides the page for showing a variety of templates；In response to described
The first choice operation of one push media content party in request, obtains selected template；In response to the described first push media
The upload operation of content requirements side obtains the static media content material of the upload.
In some instances, each template provides a variety of second Dynamic Display effects, the second Dynamic Display effect
Gynophore is to single static media content material；The method is further included：In response to the described first push media content demand
Second selection operation of side determines the second Dynamic Display effect of each static media content material of the upload so that institute
It states applications client and static media content element is being shown with the corresponding first Dynamic Display effect of selected template
During material, each static media content material is further shown with identified second Dynamic Display effect.
In some instances, in response to the preview operation of the described first push media content party in request, based on the selection
Template and the upload static media content material generation preview page or floating layer, and in the preview page or floating layer
With the static media content material uploaded described in the corresponding first Dynamic Display effect Dynamic Display of selected template；Response
In the confirmation operation of the described first push media content party in request, the Still Media of selected template and the upload is confirmed
Content material；The cancellation of the preview page is operated in response to the described first push media content party in request, cancels the choosing
The template and the static media content material of the upload selected.
As shown in Fig. 3 a~3c, the dynamic template can be, such as four palace lattice, rolling, carousel template.Media content is thrown
The page that platform provides selection dynamic template is laid flat, push media content party in request operates page selection dynamic template and uploads more
A static media content (such as picture), while the bandwagon effect of each static media content uploaded is optional, wherein, the displaying
Effect includes the mode that static media content enters, emphasizes, exiting etc., the transparency interaction that static media content is shown, static state
Interval between the order of media content displaying and static media content switching etc., the page also provides preview function etc..
For example, the static media content that push media content party in request uploads includes product marking or product slogan,
Four palace grid templates can be selected to carry out prominent displaying to product marking or product slogan, to deepen to recognize the entirety of product
Know；If the static media content is continuous, to show product continuous effect, rolling or carousel mould can be selected
Plate etc..
Wherein, the length of the animation can be 15s, 30s or more.
For example, comprising product marking or slogan in the static media content that push media content party in request uploads, and select
With four palace grid templates, as shown in Figure 3a, the length of animation selects 15s, and uploads 5 pictures, and wherein picture 1- pictures 4 are tools
The description of body or the description of product, picture 5 can be product marking or slogan, and media content release platform automatically cuts picture 5
It is segmented into four picture 5 (1), picture 5 (2), picture 5 (3), picture 5 (4) parts.The appearance of 1s, picture 1- picture 4 can make
With " fading out " effect, as shown in fig. 4 a；7s, picture 1 are overturn, and picture 5 (1) occur, as shown in Figure 4 b；9s, picture 2 turn over
Turn, picture 5 (2) occur, as illustrated in fig. 4 c；11s, picture 3 are overturn, and picture 5 (3) occur, as shown in figure 4d；13s, picture
, there is picture 5 (4), as shown in fig 4e in 4 overturnings.By the way that picture 5 is cut into picture 5 (1), 5 (2), 5 (3), 5 (4) four part
Afterwards, user can form one big figure effect by visual completion, deepen the overall cognitive to product.Here, visual completion refers to people
Observing universal time with eyes, with experience known to oneself, perceived after things at random is processed into organic whole.
In another example the selection of push media content party in request rolls template, as shown in Figure 3b, roll template and require minimum upload
4 pictures, and the animation of 15s length can at most upload 5 pictures.Push media content party in request uploads 5 pictures, picture
From left to right, picture 1- pictures 5 are followed successively by, as shown in Figure 5 a.There is picture 1, picture 2, picture 3 in 1s.Picture 1, picture 2
Display is complete, and 3 part of picture is shown, transparency 50%, as shown in Figure 5 a；5s, picture 1, picture 2, picture 3, picture 4 are whole
Body moves, to from left to right (be moved to the left example).Movement terminates, and picture 2, picture 3 are shown completely, picture 1, picture 4
Part display, transparency 50%, as shown in Figure 5 b；10s, picture 2, picture 3, picture 4, picture 5 are whole to be moved to the left, and is moved
Dynamic to terminate, picture 3, picture 4 show that completely picture 1,4 part of picture are shown, transparency 50%, as shown in Figure 5 c；15s,
Picture 2, picture 3, picture 4, picture 5 are whole to be moved to the left, and movement terminates, and picture 4, picture 5 show that completely, 3 part of picture is shown
Show, transparency 50%, as fig 5d.Wherein, the direction of overall movement and transparency are for push media content demand
Side's selection as needed.
In another example push media content party in request selection carousel template, as shown in Figure 3c, selects video length and picture to cut
Interval between alternatively, media content release platform, which can be given tacit consent to be given to, uploads several Zhang Sucai.It is cut with the picture of 15s animations duration and 3s
It changes exemplified by interval, it is necessary to upload 5 pictures.Meanwhile carousel template also provides the effect of a variety of switchings, such as fades out, flies into, clashes
Etc..
In some instances, when getting the static media content of the upload, judge in the Still Media
Whether appearance meets call format, if it is, continuing subsequent processing；Otherwise, terminate currently processed flow or re-execute institute
State the processing for obtaining the static media content material that the first push media content party in request uploads.
Step 204B：Request is pushed in response to the media content from applications client, it please to media content push
It asks and does menu processing to determine the first order to be pushed, the data 4 of identified first order are sent to described answer
With client, wherein, the data of first order carry chained address and the static media content of animated pages to be pushed
The chained address of material so that the chained address of applications client animated pages to be pushed according to and Still Media
The chained address of content material obtains the animated pages and the static media content material, and is moved in the animated pages
State shows the static media content material.
In some instances, media content release platform can also receive dynamic media content material (such as the video of upload
Material).Before step 204B, the dynamic media content material that the second push media content party in request uploads is obtained, generates this
The chained address of dynamic media content material, in order to which applications client obtains the dynamic according to the chained address from network
Media content material.In this way, pushing request in response to the media content from applications client, which can be pushed away
Request is sent to do menu processing to determine the second order to be pushed, by the data sending of identified second order to described
Applications client, the data of second order carry the chained address of the second dynamic media content material to be pushed so that
The chained address of the applications client the second dynamic media content material to be pushed according to obtains second dynamic
Media content material is simultaneously shown.
In some instances, when getting the dynamic media content material of the upload, can also determine whether
Whether the dynamic media content material meets call format, if it is, continuing subsequent processing；Otherwise, terminate currently processed
Flow reacquires dynamic media content material.In some instances, the media content from applications client
Push request by media side server and is launched engine and is forwarded successively, wherein, the engine of launching is to receiving
Media content push request does filtration treatment based on the showing resource type wherein carried.
If media content (i.e. the dynamic media content) of video class is launched in media content release platform, user can only
It is launched to realize by uploading video type file up to specification (such as flv forms, mov forms), however is pushed away for some
For sending media content party in request (such as smaller advertisements master of small flow buyer), they may be without making the ability of video only
The static media contents material such as picture can be provided, but in server offer video in media side's plays the scene of service online, such as
There is this static media content of picture in fruit, influences very much video viewing experience.
However, the dynamic template provided using the application can be seen that come based on figure by the technical solution of examples detailed above
Piece automatically generates class video to realize dynamic play effect, can thus significantly improve the displaying of the static media content material
Effect.If the link that the static media content material of the upload includes turning to other pages (is such as diverted to it by the link
The landing page of its website), then it can also increase the autgmentability of applications client, in the process of static media content material Dynamic Display
In (such as animated show), user can be led to by clicking on one of static media content (such as one of picture)
It crosses the link wherein carried and jumps to corresponding landing page, and then the effect of media content push can be improved so that is more
Information is promoted, and also improves operating characteristics, and improves the usage experience of user.
Meanwhile the above-mentioned technical proposal that the application provides, it can be real based on the static media content material that party in request provides
Existing Dynamic Display effect, reduces and party in request is limited, facilitate its operation, can improve the treatment effeciency of release platform, also make
It obtains more parties in request and uploads materials to release platform to realize the push of dynamic media content, so as to make full use of media
The residual flow of side pushes all kinds of media contents to target audience, for for media side with very strong commercial value.
Further, the above-mentioned technical proposal that the application provides also allows while pushes to carry the second dynamic to be pushed
First order of media content material chained address and carry animated pages to be pushed or the first dynamic media content material
Second order of chained address is to applications client, so as to which the residual flow of media side further be made full use of to realize in media
Hold push.
In one example, the application also proposes a kind of media content method for pushing, and this method can be applied to applications client
In 101.In some instances, applied to the advertisement SDK in APP clients 101.As shown in fig. 6, this method includes following step
Suddenly：
Step 601：The data for receiving the first order that media content release platform determines (optionally, may also include second
The data of order), wherein, the data of first order carry animated pages to be pushed or the first dynamic media content material
Chained address, the data of second order carry the chained address of the second dynamic media content material to be pushed.
Step 602 (optional, this step is performed if the data for receiving the second order)：According to described to be pushed
The chained address of second dynamic media content material obtains the dynamic media content material and shows.
Step 603：It is obtained according to the chained address of the animated pages to be pushed or the first dynamic media content material
The animated pages, and static media content material described in Dynamic Display or displaying described first are dynamic in the animated pages
State media content material.
In some instances, described the is obtained according to the chained address of the second dynamic media content material to be pushed
Two dynamic media content materials simultaneously pass through the video playing page broadcasting dynamic media content material.
In some instances, the animated pages are based on for media content release platform in Dynamic Display Still Media
Hold material template and the static media content material and generate；The data of first order further carry Still Media
The chained address of content material；It is described that static media content material includes described in Dynamic Display in the animated pages：Regarding
Frequency plays stacking network view (webview) floating layer on the page, and corresponding with the template on the webview floating layers
First Dynamic Display effect shows the static media content material.
In some instances, displaying the first dynamic media content material includes：According to described to be pushed
The chained address of one dynamic media content material obtains the first dynamic media content material and passes through the video playing page and broadcasts
Put the first dynamic media content material.
Fig. 7 shows the interacting message figure for the advertisement pushing example that the application provides.As shown in fig. 7, advertisement pushing
Journey includes the following steps：
Step 701：There are many dynamic templates for advertisement launching platform offer；Wherein, each template corresponds to a kind of dynamic exhibition
Show effect；Such as four palace lattice, rolling, carousel, horse race lamp template etc..
Step 702：Advertiser selects suitable dynamic template from above-mentioned a variety of dynamic templates, and uploads it and need to promote
Picture materials.
Advertiser can with using terminal equipment by network access advertisement launching platform provide for selecting dynamic template
The page, by being operable to selection dynamic template and uploading pictures to the page, as shown in Fig. 3 a~3c and dynamic analog
The result of broadcast of plate is referred to described in step 203.
Step 703：Advertisement launching platform judges whether the picture materials of above-mentioned upload meet the requirements, if met the requirements,
Advertisement launching platform preserves the picture and generates the chained address of the picture, and continues to execute step 704~713, otherwise
Terminate currently processed flow or return to step 702, advertiser to be prompted to reselect template and uploading pictures.
Step 704：The dynamic template and above-mentioned picture that advertisement launching platform is selected according to advertiser are used for Dynamic Display
The animated pages of acquired picture materials, and generate the chained address of the animated pages.
Wherein, advertisement launching platform generates a dynamic class video, institute according to selected dynamic template and above-mentioned picture
It states dynamic class video and corresponds to an order, it, can be according to order note identification by the dynamic video during next advertisement launching platform menu
User is given through media side's server push.
Step 705：Another advertiser or same advertiser upload its video material that need to be launched.
Wherein, for an exposure request, one or more advertisers can uploaded videos class material, picture category, audio class etc.
Material is to be promoted.
Step 706：Advertisement launching platform judges whether the video class material of above-mentioned upload meets the requirements, if conformed to
It asks, performs step 707~713, otherwise terminate currently processed flow or return to step 705, advertiser to be prompted to upload again
Video class material.
Step 707：The video material is preserved, and generates the directory address of the video material.
Step 708：User accesses media side's server by applications client, for example browsing webpage or viewing regard online
Frequency etc..
Here, applications client can be various APP clients, such as：Social networking application client, video playing client
End, news client etc..
Step 709：Media side's server uses the feelings of client access for various users on network in predetermined amount of time
Condition sends one or more exposure requests for one or more advertisement positions (i.e. a kind of showing resource) to dispensing engine
(impression), wherein carrying the user identifier recommended media side and the information of advertisement position.
Step 710：Multiple exposure requests can be filtered out according to ad spot types by launching engine, and please by the exposure after screening
It asks and is sent to advertisement launching platform.
Step 711：Advertisement launching platform carries out target audience (TA, Target by accessing its data management module
Audience) inquire about to screen publicity orders, determine the order that finally exposed to user.
Step 712：The data of identified first order (optionally, are further included the second order by advertisement launching platform
Data) through launch engine be sent to media side's server, wherein, the data of second order carry dynamic to be pushed
The chained address of media content material, the data of first order carry chained address and the picture of animated pages to be pushed
The chained address of material.
Step 713：Media side's server pushes above-mentioned first order on the correspondence advertisement position of corresponding subscription client
Data (optional, to further include the data of the second order).If receiving the data of the second order, applications client is according to
The material of the data pull video ads of two orders, and by playing this video ads in the video playing page.Meanwhile using visitor
Family end is superimposed a network view (webview) floating layer on the video playing page, is moved according to the data acquisition of the first order
Picture page face and picture materials, and then the playing pictures on this webview layers to form dynamic class video effect, complete advertisement
Exposure.
Based on the method that examples detailed above provides, the application also proposed a kind of media content pusher, which can answer
For above-mentioned media content release platform.As shown in figure 8, described device 800 includes：
First acquisition module 801 obtains the static media content material that the first push media content party in request uploads.
Make module 802, generation is for the animated pages of the static media content material acquired in Dynamic Display or the
One dynamic media content material, and generate the chained address of the animated pages or the first dynamic media content material.
Sending module 805 pushes request, to the media content in response to the media content from applications client 101
Push request does menu processing to determine the first order to be pushed, by the data sending of identified first order to institute
Applications client 101 is stated, wherein, the data of first order carry animated pages to be pushed or the first dynamic media content
The chained address of material so that the applications client 101 is according in the animated pages to be pushed or the first dynamic media
The chained address for holding material obtains the animated pages or the first dynamic media content material, and the dynamic in the animated pages
Show the static media content material or displaying the first dynamic media content material.
In some instances, device 800 can further comprise：Second acquisition module 803 obtains the second push media content
The second dynamic media content material that party in request uploads；First generation module 804 generates the second dynamic media content element
The chained address of material.Wherein, sending module 805 pushes request in response to a media content of applications client 101, can pass through
Menu processing determines the second order to be pushed, and by the data sending of identified second order to applications client 101,
In, the data of the second order carry the chained address of the second dynamic media content material with push so that applications client 101
Second dynamic media content material is obtained according to the chained address of this second dynamic media content material and is shown.
In some instances, described device further comprises：Second generation module 806, generates the static media content
The chained address of material；Wherein, based on animated pages described in the template generation for Dynamic Display static media content material；Institute
The chained address that the second order further carries the static media content material is stated, the applications client 101 is according to described
The chained addresses of animated pages to be pushed and the chained address of static media content material obtain animated pages and described
Static media content material, with static media content material described in the Dynamic Display in the animated pages.In some instances,
Described device further comprises：First provides module 807, provides a variety of templates for Dynamic Display static media content；Its
In, each template corresponds to a kind of first Dynamic Display effect；
3rd acquisition module 808, obtain it is described first push media content party in request from it is described it is a variety of be used for Dynamic Display
The template of the stencil-chosen of static media content；
Wherein, make module 802 and be based on the selected template construct module generation animated pages so that is described to answer
The static media content material is shown with selected template corresponding Dynamic Display effect with client 101.
In some instances, described device further comprises judgment module 809：When the static state for getting the upload
During media content, the judgment module 809 judges whether the static media content meets call format, if it is, continuing
Subsequent processing；Otherwise, terminate currently processed flow or the first acquisition module 801 of triggering re-executes acquisition the first push media
The processing for the static media content material that content requirements side uploads.
In some instances, the application also proposed a kind of media content pusher, which can be applied to above-mentioned
Applications client.As shown in figure 9, described device 900 includes：
Receiving module 901 receives the data of the first definite order of media content release platform 104, wherein, described first
The data of order carry the chained address of animated pages to be pushed or the first dynamic media content material.
First display module 902, according to the link of the animated pages to be pushed or the first dynamic media content material
Address obtains the animated pages, and the static media content material described in Dynamic Display or in video in the animated pages
It plays in the page and plays the first dynamic media content material.
In some instances, receiving module 901 can receive the number of the second definite order of media content release platform 104
According to the data of second order carry the chained address of the second dynamic media content material to be pushed.Device 900 can be into one
Step includes the second display module 903, according to obtaining the chained address of the second dynamic media content material to be pushed
Second dynamic media content material simultaneously plays in the video playing page.
In addition, present invention also provides a kind of media content supplying systems, including at least media content release platform and answer
With client, wherein,
The media content release platform obtains the static media content material that the first push media content party in request uploads；
Generation animated pages either the first dynamic media content material and generate the animated pages or the first dynamic media content element
The chained address of material；Wherein, the animated pages or described first are generated based on the acquired static media content material
Dynamic media content material；Request is pushed in response to the media content from applications client, it please to media content push
It asks and does menu processing to determine the first order to be pushed, give the data sending of identified first order to the application
Client, wherein, the data of first order carry the chain of animated pages to be pushed or the first dynamic media content material
It is grounded location so that the link of applications client animated pages to be pushed according to or the first dynamic media content material
Address obtains the animated pages or the first dynamic media content material, and static described in Dynamic Display in the animated pages
Media content material or displaying the first dynamic media content material；
The applications client receives the data for the first order that media content release platform determines；It waits to push according to described
Animated pages or the chained address of the first dynamic media content material obtain the animated pages, and in the animated pages
Static media content material described in Dynamic Display plays the first dynamic media content material in the video playing page.
In some instances, media content release platform can also receive dynamic media content material (such as the video of upload
Material), the dynamic media content material that the second push media content party in request uploads is obtained, generates this dynamic media content element
The chained address of material, in order to which applications client obtains the dynamic media content material according to the chained address from network.
In this way, pushing request in response to the media content from applications client, request can be pushed to the media content and do menu
Processing gives the applications client to determine the second order to be pushed, by the data sending of identified second order,
The data of second order carry the chained address of the second dynamic media content material to be pushed so that the application client
The chained address of end the second dynamic media content material to be pushed according to obtains the second dynamic media content material
And it is played out in the video playing page.
One specific example of this system can include：Media content release platform 104 shown in FIG. 1 and applications client
101.Further, media side's server 102 shown in FIG. 1 can be included, launch engine 103 and push media content party in request
105.Here just no longer the interaction between them and operation principle are repeated.
Each entity realizes that the specific method of various functions and principle are described above in above system, here no longer
It repeats.
In addition, the device and each module in each example of the application can be integrated in a processing unit, it can also
That modules are individually physically present, can also two or more devices or module integrate in a unit.Above-mentioned collection
Into unit both may be employed hardware form realize, can also be realized in the form of SFU software functional unit.
In one embodiment, above-mentioned media content pusher may operate at any calculating for information push processing and set
In standby, and load in the memory of the computing device.As shown in Figure 10, which includes one or more processor
(CPU) 1002, communication module 1004, memory 1006, user interface 1010 and the communication bus for interconnecting these components
1008。
Processor 1002 can send and receive data to realize network communication and/or locally lead to by communication module 1004
Letter.
User interface 1010 includes one or more output equipments 1012, including one or more speakers and/or one
A or multiple visual displays.User interface 1010 also includes one or more input equipments 1014, including such as, key
Disk, mouse, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other are defeated
Enter button or control etc..
Memory 1006 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment or other non-volatile solid-state memory devices.
Memory 1006 stores the executable instruction set of processor 1002, including：
Operating system 1016, including being used to handling various basic system services and journey for performing hardware dependent tasks
Sequence；
Using 1018, the various application programs for being used to implement pushed information can be included, this application program can be realized
Process flow in above-mentioned each example, for example device 800 shown in Fig. 8 and/or device shown in Fig. 9 900 can be included.
In some instances, device 800 may include at least one in each module 801~809 shown in Fig. 8, each module
801~809 can be stored with machine-executable instruction.Processor 1002 is by performing each module 801~809 in memory 1006
In machine-executable instruction, and then can realize the function of above-mentioned each module 801~809.
In some instances, device 900 may include at least one in each module 901~904 shown in Fig. 9, each module
901~903 can be stored with machine-executable instruction.Processor 1002 is by performing each module 901~903 in memory 1006
In machine-executable instruction, and then can realize the function of above-mentioned each module 901~903.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution
To realize.Obviously, data processor constitutes the present invention.In addition, it is generally stored inside the data processing in a storage medium
Program by program by directly reading out storage medium or the storage by program being installed or being copied to data processing equipment
It is performed in equipment (such as hard disk and/or memory).Therefore, such storage medium also constitutes the present invention.Storage medium can make
With any kind of recording mode, such as paper storage medium (such as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory
Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..
Therefore, present invention also provides a kind of non-volatile memory medium, wherein data processor is stored with, the data
Processing routine is used to perform any example of the application above method.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
God and any modification, equivalent substitution, improvement and etc. within principle, done, should be included within the scope of protection of the invention.
Claims (16)
1. a kind of media content method for pushing, which is characterized in that this method includes：
Obtain the static media content material that the first push media content party in request uploads；
Generation animated pages either the first dynamic media content material and are generated in the animated pages or the first dynamic media
Hold the chained address of material；Wherein, the animated pages or described are generated based on the acquired static media content material
First dynamic media content material；
Request is pushed in response to the media content from applications client, menu processing is done with true to media content push request
Surely the first order to be pushed, by the data sending of identified first order to the applications client, wherein, it is described
The data of first order carry the chained address of animated pages to be pushed or the first dynamic media content material so that described to answer
The animation is obtained with the chained address of client animated pages to be pushed according to or the first dynamic media content material
The page or the first dynamic media content material, and in the animated pages static media content material described in Dynamic Display or
Show the first dynamic media content material.
2. according to the method described in claim 1, further comprise：
Generate the chained address of the static media content material；
Wherein, based on animated pages described in the template generation for Dynamic Display static media content material；
First order further carries the chained address of the static media content material, and the applications client is according to institute
It states the chained address of animated pages to be pushed and the chained address of static media content material and obtains the animated pages and institute
Static media content material is stated, with static media content material described in the Dynamic Display in the animated pages.
3. according to the method described in claim 2, further comprise：
A variety of templates for Dynamic Display static media content material are provided；Wherein, it is dynamic to correspond to one kind first for each template
State bandwagon effect；
The first push media content party in request is obtained to select from a variety of templates for Dynamic Display static media content
The template selected；
Wherein, based on animated pages described in selected template generation so that the applications client is with selected mould
Plate corresponding first Dynamic Display effect shows the static media content material.
4. according to the method described in claim 1, further comprise：
When getting the static media content material of the upload, judge whether the static media content material meets
Call format, if it is, continuing subsequent processing；Otherwise, terminate currently processed flow or re-execute the acquisition first
Push the processing for the static media content material that media content party in request uploads.
5. according to the method described in claim 3, wherein,
The page for showing a variety of templates is provided；
It is operated in response to the first choice of the described first push media content party in request, obtains selected template；
In response to the upload operation of the described first push media content party in request, the static media content for obtaining the upload is plain
Material.
6. according to the method described in claim 5, wherein, each template provides a variety of second Dynamic Display effects, described
Second Dynamic Display effect is directed to single static media content material；
The method is further included：
The second selection operation for pushing media content party in request in response to described first determines each Still Media of the upload
Second Dynamic Display effect of content material so that the applications client is with corresponding first dynamic of selected template
Bandwagon effect is further every to show with identified second Dynamic Display effect come when showing the static media content material
One static media content material.
7. according to the method described in claim 5, further comprise：
In response to the preview operation of the described first push media content party in request, based on selected template and the upload
Static media content material generates preview page or floating layer, and with selected template pair in the preview page or floating layer
The static media content material uploaded described in the first Dynamic Display effect Dynamic Display answered；And
In response to the confirmation operation of the described first push media content party in request, selected template and the upload are confirmed
Static media content material；And/or the cancellation of the preview page is grasped in response to the described first push media content party in request
Make, cancel the static media content material of selected template and the upload.
8. a kind of media content method for pushing, which is characterized in that this method includes：
The data for the first order that media content release platform determines are received, wherein, the data of first order, which carry, to be waited to push away
In the animated pages sent or the chained address of the first dynamic media content material, the animated pages or first dynamic media
Hold material to be generated according to static media content material；
The animated pages are obtained according to the chained address of the animated pages to be pushed or the first dynamic media content material
Or the first dynamic media content material, and static media content material described in Dynamic Display or pass through in the animated pages
The video playing page plays the first dynamic media content material.
9. according to the method described in claim 8, wherein, the animated pages are based on for media content release platform for dynamic
Show static media content material template and the static media content material and generate；
The data of first order further carry the chained address of the static media content material；
It is described that static media content material includes described in Dynamic Display in the animated pages：
The stacking network view webview floating layers on the video playing page, and with the template on the webview floating layers
Corresponding Dynamic Display effect shows the static media content material.
10. according to the method described in claim 8, further comprise：
The data for the second order that the media content release platform determines are received, the data of second order, which carry, to be waited to push
The second dynamic media content material chained address；
The dynamic media content material is obtained simultaneously according to the chained address of the second dynamic media content material to be pushed
The second dynamic media content material is played by the video playing page.
11. a kind of media content pusher, which is characterized in that the device includes：
First acquisition module obtains the static media content material that the first push media content party in request uploads；
Module is made, generation animated pages either the first dynamic media content material and generate the animated pages or first
The chained address of dynamic media content material；Wherein, the animation is generated based on the acquired static media content material
The page or the first dynamic media content material；
Sending module pushes request in response to the media content from applications client, and media content push request is selected
Single processing gives the application client to determine the first order to be pushed, by the data sending of identified first order
End, wherein, the data of first order carry the chain ground connection of animated pages to be pushed or the first dynamic media content material
Location so that the chained address of applications client animated pages to be pushed according to or the first dynamic media content material
Obtain the animated pages or the first dynamic media content material, and the Still Media described in Dynamic Display in the animated pages
Content material or displaying the first dynamic media content material.
12. according to the devices described in claim 11, further comprise：
First generation module generates the chained address of the static media content material；
Wherein, based on animated pages described in the template generation for Dynamic Display static media content material；
First order further carries the chained address of the static media content material, and the applications client is according to institute
It states the chained address of animated pages to be pushed and the chained address of static media content material and obtains the animated pages and institute
Static media content material is stated, with static media content material described in the Dynamic Display in the animated pages.
13. according to the devices described in claim 11, further comprise：
Module is provided, a variety of templates for Dynamic Display static media content material are provided；Wherein, each template corresponds to one
The first Dynamic Display effect of kind；
Second acquisition module, obtain it is described first push media content party in request from it is described it is a variety of be used for Dynamic Display Still Media
The template of the stencil-chosen of content material；
Wherein, the making module is based on selected template construct module and generates the animated pages so that the application
Client shows the static media content material with selected template corresponding Dynamic Display effect.
14. according to the devices described in claim 11, described device further comprises judgment module：
When getting the static media content material of the upload, the judgment module judges the static media content
Whether material meets call format, if it is, continuing subsequent processing；Otherwise, terminate described in currently processed flow or triggering
First acquisition module re-executes the place for obtaining the static media content material that the first push media content party in request uploads
Reason.
15. a kind of media content pusher, which is characterized in that the device includes：
Receiving module receives the data for the first order that media content release platform determines, wherein, the data of first order
The chained address of animated pages to be pushed or the first dynamic media content material is carried, the animated pages or described first move
State media content material is generated according to static media content material；
First display module is obtained according to the chained address of the animated pages to be pushed or the first dynamic media content material
The animated pages or the first dynamic media content material, and the static matchmaker described in Dynamic Display in the animated pages
Body content material plays the first dynamic media content material by the video playing page.
16. a kind of media content supplying system, which is characterized in that including：Media content release platform and applications client,
In,
The media content release platform obtains the static media content material that the first push media content party in request uploads；Generation
Animated pages either the first dynamic media content material and generate the animated pages or the first dynamic media content material
Chained address；Wherein, the animated pages or first dynamic are generated based on the acquired static media content material
Media content material；Request is pushed in response to the media content from applications client, media content push request is selected
Single processing gives the application client to determine the first order to be pushed, by the data sending of identified first order
End, wherein, the data of second order carry the chain ground connection of animated pages to be pushed or the first dynamic media content material
Location；
The applications client receives the data for first order that the media content release platform determines；It is treated according to described
The chained address of the animated pages of push or the first dynamic media content material obtains the animated pages, and in the animation page
Static media content material described in Dynamic Display or pass through the video playing page in face and play first dynamic media content
Material.
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