CN108009896A - Based on microblog product promotion method, electronic equipment, storage medium and system - Google Patents

Abstract

The present invention provides a product promotion method based on a microblog platform, which includes obtaining an input search instruction containing commodity identification information, searching for commodities in a commodity pool according to the search instruction; screening the searched commodity information according to the screening instruction; The screened product information is transformed into a promotion link; the screened product information and the promotion link are generated through the official microblog interface to generate microblog shopping guide information; the invention relates to electronic equipment and a readable storage medium, which are used to implement product promotion based on the microblog platform method; the present invention also relates to a product promotion system based on a microblog platform; the present invention automatically generates microblog shopping guide information for commodities to be released by selecting commodities to be released from a commodity pool containing e-commerce platform commodity information, and by setting the microblog release time and account numbers, the automatic publishing of Weibo shopping guide information reduces a lot of manual operations, saves the time of manual editing of promotional information, and improves the efficiency of product promotion.

Description

Product promotion method, electronic device, storage medium and system based on microblog platform

technical field

The invention relates to the field of computer network applications, in particular to a microblog platform-based product promotion method, electronic equipment, storage media and a system.

Background technique

With the development of the Internet, e-commerce has become one of the most important application services in the Internet. Both online shopping and online booking have become one of the important behaviors of people surfing the Internet, enjoying the convenience and humanized shopping booking service brought by e-commerce. The Internet is not only a medium for consulting information, but also a platform for people to conduct more business activities.

In the current society, various industries have established their own e-commerce platforms, such as hotel accommodation, catering, entertainment, consumption and other industries, opening up new online sales channels, but e-commerce platforms only passively wait for customers to find out before they can complete transactions, while Now there are tens of thousands of e-commerce websites in the world. Except for well-known sites, many e-commerce websites are difficult to find; the promotion of e-commerce platforms relies too much on traditional network marketing service models (such as focusing on search advertising marketing), and the cost Huge, the effects cannot be assessed.

Contents of the invention

In order to overcome the deficiencies of the prior art, one of the purposes of the present invention is to provide a product promotion method based on the microblog platform, so as to automatically generate microblog shopping guide information from the product information of the e-commerce platform and release it regularly.

The present invention provides a product promotion method based on a microblog platform, comprising the following steps:

Search for commodities, obtain an input search instruction including commodity identification information, and search for commodities in the commodity pool according to the search instructions;

Screening commodities, obtaining input screening instructions, and screening a number of searched commodity information according to the screening instructions;

Generate a promotional link, obtain an input link generation instruction, and convert a number of filtered product information into a number of promotional links according to the link generation instruction;

A microblog shopping guide is generated, and a plurality of microblog shopping guide information is generated through the microblog official interface with the selected product information and the promotion links.

Further, the commodity pool includes commodity information of several platforms in the platform list, and before the step of searching for commodities, it also includes a step of visually displaying the commodity information in the commodity pool, and the commodity information includes commodity ID and Item title.

Further, the product identification information includes the input product ID and the input product title, and the step of searching for the product includes searching the product pool according to the search instruction and matching the input product ID and the input product title. product information.

Further, the commodity information also includes commodity commissions, and the step of screening commodities includes obtaining an input screening instruction including a range of commodity commissions, and filtering several searched commodity information according to the screening instructions; the step generates a promotion link It includes transforming a plurality of filtered commodity information into a plurality of promotion links including commodity commissions according to the generating link instruction.

Further, the commodity information also includes commodity pictures, commodity prices, and commodity descriptions, and the step of generating a microblog shopping guide includes obtaining commodity pictures, commodity prices, and commodity descriptions corresponding to several of the selected commodities in the commodity pool, Through the microblog official interface, a number of microblog shopping guide information is generated from the product pictures, product prices, product descriptions and promotion links of the product commissions corresponding to the selected products.

Further, the step of generating the microblog shopping guide also includes setting the release time and release account, setting the release time, time interval, and release account of some of the microblog shopping guide information, storing some of the microblog shopping guide information into the sending queue, Publish the current microblog shopping guide information to the microblog platform according to the set release time and release account, and circularly publish the next microblog shopping guide information to the microblog platform according to the set time interval and release account.

An electronic device, comprising: a processor;

a memory; and a program, wherein the program is stored in the memory and is configured to be executed by a processor, and the program includes a method for executing the above-mentioned product promotion method based on the microblog platform.

A computer-readable storage medium, on which a computer program is stored, and the computer program is executed by a processor to implement the above-mentioned microblog-based product promotion method.

Based on the product promotion system on the microblog platform, it includes a product search module, a product screening module, a promotion link generation module, and a microblog shopping guide generation module. Commodities in the commodity pool; the commodity screening module obtains the input screening instructions, and screens some searched commodity information according to the screening instructions; the promotion link generation module obtains the input generation link instructions, and according to the generated link The instruction converts the selected commodity information into several promotional links; the microblog shopping guide generation module generates several microblog shopping guide information through the microblog official interface from the selected commodity information and the promotional links.

Further, the microblog shopping guide generation module also includes a microblog release module, the microblog release module sets the release time, time interval, and release account of some of the microblog shopping guide information, and stores some of the microblog shopping guide information To the sending queue, publish the microblog shopping guide information of the sending queue to the microblog platform according to the release time, the time interval, and the release account.

Compared with the prior art, the beneficial effects of the present invention are:

The invention provides a product promotion method based on a microblog platform, which includes the steps of searching for products, screening products, generating promotion links, generating a shopping guide on Weibo, obtaining an input search instruction containing product identification information, and searching for products in a product pool according to the search command; obtaining According to the input screening instruction, the searched commodity information is screened according to the screening instruction; the input generation link instruction is obtained, and several filtered commodity information are converted into several promotion links according to the generation link instruction; several screening through the official Weibo interface Generate a number of microblog shopping guide information based on the received product information and a number of promotion links; the present invention relates to an electronic device and a readable storage medium for implementing a method for promoting a product based on a microblog platform; the present invention also relates to a system for promoting a product based on a microblog platform; The invention selects commodities to be published from a commodity pool containing several e-commerce platform commodity information, automatically generates microblog shopping guide information for the commodities to be released, and automatically publishes microblog shopping guide information by setting the microblog release time and account number, and by setting The platform list enables users to obtain commodity information of different e-commerce platforms according to their needs, realizes that one operation of the user can promote the commodity information of different e-commerce platforms, reduces a lot of manual operations, and saves the time of manually editing promotion information. It saves the time for users to search different e-commerce platforms one by one. The invention takes advantage of the advantages of a wide user group of microblogs and easier dissemination of information, so that e-commerce platforms can get rid of the current situation of passively waiting for customers to find out, improve the efficiency of product promotion, and the promotion cost is low. The effect is good.

The above description is only an overview of the technical solutions of the present invention. In order to understand the technical means of the present invention more clearly and implement them according to the contents of the description, the preferred embodiments of the present invention and accompanying drawings are described in detail below. The specific embodiment of the present invention is given in detail by the following examples and accompanying drawings.

Description of drawings

The accompanying drawings described here are used to provide a further understanding of the present invention and constitute a part of the application. The schematic embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute improper limitations to the present invention. In the attached picture:

Fig. 1 is the flowchart of the product promotion method based on the microblog platform of the present invention;

Fig. 2 is a schematic diagram of the product promotion system based on the microblog platform of the present invention.

Detailed ways

Below, the present invention will be further described in conjunction with the accompanying drawings and specific implementation methods. It should be noted that, under the premise of not conflicting, the various embodiments described below or the technical features can be combined arbitrarily to form new embodiments. .

The product promotion method based on the Weibo platform, as shown in Figure 1, includes the following steps:

In one embodiment, preferably, the commodity pool includes commodity information of several platforms in the platform list, and several different e-commerce platform information is set in the platform list, and the system is connected with the e-commerce platform through the e-commerce platform API interface, and the same commodity The information may correspond to products on different e-commerce platforms. Users select the e-commerce platform to be searched according to actual needs. Before the step of searching for products, it also includes a step of visual display to visually display the product information in the product pool. The product information includes product ID and product. title.

Searching for commodities, obtaining an input search instruction containing commodity identification information, and searching for commodities in the commodity pool according to the search instructions; preferably, the commodity identification information includes the input commodity ID and the input commodity title, and the step of searching for commodities includes searching for commodities according to the search instructions Item information in the pool that matches the input item ID and the input item title.

Filter products, obtain input screening instructions, and filter several searched product information according to the filtering instructions; users can filter the searched products visually displayed in the product pool by clicking, and select some products that need to be promoted. Promoted items are sorted. Preferably, the commodity information also includes commodity commissions, and the step of screening commodities includes obtaining an input screening instruction including a commodity commission range, and filtering several searched commodity information according to the screening instructions, such as setting the commodity commission range to 10%-30%, Then the system screens out products with commissions ranging from 10% to 30% for the user to choose. The factors for screening products here include but are not limited to the range of product commissions, which can be set according to the actual needs of users.

Generate a promotional link, obtain the input generating link instruction, convert several screened commodity information into several promotional links according to the generating link instruction; the step of generating promotional links includes converting several screened commodity information into several commodity commissions according to the generating link instruction promotion link, when other users browse the promotion link that includes product commissions and enter the e-commerce platform to purchase this product through this link, the promotion user of the link can be identified and settled to the promotion according to the commission set for this product user.

Generate a microblog shopping guide, and generate a number of microblog shopping guide information through the official interface of the microblog through a number of screened product information and a number of promotional links. Preferably, the commodity information also includes commodity pictures, commodity prices, and commodity descriptions. The step of generating a microblog shopping guide includes obtaining commodity pictures, commodity prices, and commodity descriptions corresponding to several selected commodities in the commodity pool, and filtering several selected commodities through the microblog official interface. The product pictures, product prices, product descriptions and certain product commission promotion links corresponding to the received products generate a number of Weibo shopping guide information. Users can edit the Weibo content, such as the corresponding product pictures, product prices, product descriptions and The promotion link generates a Weibo headline article in the format of a Weibo headline article.

In one embodiment, preferably, the step of generating the microblog shopping guide also includes setting the release time and the release account, setting the release time, time interval, and release account of some microblog shopping guide information, storing some microblog shopping guide information to the sending queue, Publish the current microblog shopping guide information to the microblog platform according to the set release time and release account, and circularly publish the next microblog shopping guide information to the microblog platform according to the set time interval and release account. For example, the current microblog content can be immediately Publish to the Weibo platform, and you can also set the release time. The system will send the Weibo content to the Weibo platform according to the set release time. By setting the time interval for publishing the next Weibo, after the set time interval arrives, the next Weibo will be sent to the Weibo platform. The microblog content is published to the microblog platform, and the next microblog content is circulated until all the microblog shopping guide information in the sending queue is released.

An electronic device, comprising: a processor; a memory; and a program, wherein the program is stored in the memory and is configured to be executed by the processor, and the program includes a method for performing the above-mentioned product promotion based on a microblog platform; a computer can The storage medium is read, and a computer program is stored thereon, and the computer program is executed by the processor to execute the above-mentioned product promotion method based on the microblog platform.

The product promotion system based on the Weibo platform, as shown in Figure 2, includes a product search module, a product screening module, a promotion link generation module, and a Weibo shopping guide generation module. Instructions to search for products in the product pool; product information includes product ID, product title, product main image, post-coupon price, sales volume, product description, coupon ID, coupon amount, coupon end time, and remaining number of coupons; preferably , the product identification information includes the input product ID and the input product title, and the product search module searches the product pool for product information matching the input product ID and the input product title according to the search instruction. The commodity screening module obtains the input screening instructions, and screens some searched commodity information according to the screening instructions; if the commodity commission range is set to 10%-30%, the system will filter out commodity suppliers with a commodity commission range of 10%-30%. User selection, the factors for screening products here include but are not limited to the range of product commissions, which can be set according to the actual needs of users. The promotion link generation module obtains the input generation link instruction, and converts some filtered commodity information into several promotion links according to the generation link instruction; in this embodiment, the promotion link generation module converts some of the filtered commodity information into Several promotional links that include commodity commissions. When other users browse the promotional links that include commodity commissions and enter the e-commerce platform to purchase this commodity through this link, the promotion user of the link can be identified, and according to the product set The commission is settled to the promoted user. The microblog shopping guide generation module generates some microblog shopping guide information through the microblog official interface from some selected product information and some promotion links. Specifically, the microblog shopping guide generation module obtains the commodity pictures corresponding to some screened commodities in the commodity pool, Commodity prices and product descriptions, through the official microblog interface, generate a number of microblog shopping guide information corresponding to the product pictures, product prices, product descriptions and certain product commission promotion links, and users can edit the microblog content. For example, the corresponding product pictures, product prices, product descriptions and promotion links are generated according to the format of Weibo headline articles.

In one embodiment, the system also includes a platform list, the commodity pool includes commodity information of several platforms in the platform list, and the platform list is provided with information on several e-commerce platforms, and the system connects with the e-commerce platform through the e-commerce platform API interface to obtain e-commerce information. Commodity information on the platform. The same commodity information may correspond to commodities on different e-commerce platforms. The system visually displays the commodity information in the commodity pool. By setting the platform list, users can obtain commodity information on different e-commerce platforms according to their needs. One operation can promote product information on different e-commerce platforms, reducing a lot of manual operations, saving time for manual editing of promotional information, and saving users’ time in searching different e-commerce platforms one by one.

In one embodiment, preferably, the microblog shopping guide generating module also includes a microblog publishing module, and the microblog publishing module sets the publishing time, time interval, and publishing account number of some microblog shopping guide information, and stores some microblog shopping guide information to send Queue, publish the Weibo shopping guide information of the sending queue to the Weibo platform according to the release time, time interval, and release account. Specifically, publish the current Weibo shopping guide information to the Weibo platform according to the set release time and release account, and cycle through The next Weibo shopping guide information will be released to the Weibo platform according to the set time interval and publishing account. If the current Weibo content can be published to the Weibo platform immediately, the release time can also be set, and the system will publish the Weibo content according to the set release time. Send to the Weibo platform, by setting the time interval for publishing the next Weibo, after the set time interval arrives, publish the next Weibo content to the Weibo platform, and keep publishing the next Weibo content in a loop until it is in the sending queue All the shopping guide information on Weibo has been released.

The invention provides a product promotion method based on a microblog platform, which includes the steps of searching for products, screening products, generating promotion links, generating a shopping guide on Weibo, obtaining an input search instruction containing product identification information, and searching for products in a product pool according to the search command; obtaining According to the input screening instruction, the searched commodity information is screened according to the screening instruction; the input generation link instruction is obtained, and several filtered commodity information are converted into several promotion links according to the generation link instruction; several screening through the official Weibo interface Generate a number of microblog shopping guide information based on the received product information and a number of promotion links; the present invention relates to an electronic device and a readable storage medium for implementing a method for promoting a product based on a microblog platform; the present invention also relates to a system for promoting a product based on a microblog platform; The invention selects commodities to be published from a commodity pool containing several e-commerce platform commodity information, automatically generates microblog shopping guide information for the commodities to be released, and automatically publishes microblog shopping guide information by setting the microblog release time and account number, and by setting The platform list enables users to obtain commodity information of different e-commerce platforms according to their needs, realizes that one operation of the user can promote the commodity information of different e-commerce platforms, reduces a lot of manual operations, and saves the time of manually editing promotion information. It saves the time for users to search different e-commerce platforms one by one. The invention takes advantage of the advantages of a wide user group of microblogs and easier dissemination of information, so that e-commerce platforms can get rid of the current situation of passively waiting for customers to find out, improve the efficiency of product promotion, and the promotion cost is low. The effect is good.

The above are only preferred embodiments of the present invention, and are not intended to limit the present invention in any form; all those skilled in the art can smoothly implement the present invention as shown in the accompanying drawings and above; however, all Those skilled in the art who make use of the technical content disclosed above without departing from the scope of the technical solution of the present invention, make some changes, modifications and equivalent changes of evolution are all equivalent embodiments of the present invention; meanwhile, Any equivalent changes, modifications and evolutions made to the above embodiments based on the substantive technology of the present invention still fall within the protection scope of the technical solution of the present invention.

Claims (10)

1. Based on the Weibo platform commodity promotion method, it is characterized in that comprising the following steps: Search for commodities, obtain an input search instruction including commodity identification information, and search for commodities in the commodity pool according to the search instructions; Screening commodities, obtaining input screening instructions, and screening a number of searched commodity information according to the screening instructions; Generate a promotional link, obtain an input link generation instruction, and convert a number of filtered product information into a number of promotional links according to the link generation instruction; A microblog shopping guide is generated, and a plurality of microblog shopping guide information is generated through the microblog official interface with the selected product information and the promotion links. 2. The product promotion method based on microblog platform as claimed in claim 1, characterized in that: the commodity pool includes commodity information of several platforms in the platform list, and before the step searches for commodities, it also includes a step of visually displaying, for all The commodity information in the commodity pool is visually displayed, and the commodity information includes a commodity ID and a commodity title. 3. The product promotion method based on microblog platform as claimed in claim 2, characterized in that: the product identification information includes the input product ID and the input product title, and the step of searching for products includes searching for products according to the search instructions Item information in the pool that matches the input item ID and the input item title. 4. The product promotion method based on microblog platform as claimed in claim 3, characterized in that: said product information also includes a product commission, and said step of screening products includes obtaining an input screening instruction that includes a range of product commissions, according to said The filtering instruction filters the searched commodity information; the step of generating promotion links includes converting the filtered commodity information into several promotion links including commodity commission according to the generating link instruction. 5. The product promotion method based on microblog platform as claimed in claim 4, characterized in that: the product information also includes product pictures, product prices, and product descriptions, and the step of generating a microblog shopping guide includes obtaining the product information in the product pool Commodity pictures, commodity prices, and commodity descriptions corresponding to several of the selected commodities, and the promotion links of the commodity images, commodity prices, commodity descriptions and several of the commodity commissions corresponding to several of the selected commodities through the Weibo official interface Generate a number of Weibo shopping guide information. 6. The product promotion method based on microblog platform as claimed in claim 5, characterized in that: said step generates microblog shopping guide and also includes setting publishing time and publishing account, setting the publishing time and time of some said microblog shopping guide information Interval, release account number, store some of the microblog shopping guide information in the sending queue, publish the current microblog shopping guide information to the microblog platform according to the set release time and release account, and circulate the next microblog shopping guide information according to the set time Intervals and release accounts are posted to the Weibo platform. 7. An electronic device, characterized in that it comprises: a processor; a memory; and a program, wherein the program is stored in the memory and is configured to be executed by a processor, the program comprising means for performing the method of any one of claims 1-6. 8. A computer-readable storage medium, on which a computer program is stored, wherein the computer program is executed by a processor according to the method according to any one of claims 1-6. 9. Based on the product promotion system on the microblog platform, it is characterized in that: it includes a product search module, a product screening module, a promotion link generation module, and a microblog shopping guide generation module, and the product search module obtains an input search command containing product identification information, Search for commodities in the commodity pool according to the search instruction; the commodity screening module obtains the input screening instruction, and screens some searched commodity information according to the screening instruction; the promotion link generation module obtains the input generation link instruction , according to the generating link instruction, convert some of the screened commodity information into several promotional links; the microblog shopping guide generation module generates several microblogs through the microblog official interface for several of the screened commodity information and some of the promotional links Bo shopping guide information. 10. The product promotion system based on microblog platform as claimed in claim 9, characterized in that: said microblog shopping guide generating module also includes a microblog publishing module, and said microblog publishing module is provided with some information of said microblog shopping guide Release time, time interval, and release account number, store some of the microblog shopping guide information in the sending queue, and release the microblog shopping guide information in the sending queue to the microblog according to the release time, the time interval, and the release account number. Bo platform.