CN107808305A - Popularization fact implementation method, device and the storage medium of information flow promotion message - Google Patents
Popularization fact implementation method, device and the storage medium of information flow promotion message Download PDFInfo
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- CN107808305A CN107808305A CN201710895593.6A CN201710895593A CN107808305A CN 107808305 A CN107808305 A CN 107808305A CN 201710895593 A CN201710895593 A CN 201710895593A CN 107808305 A CN107808305 A CN 107808305A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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Abstract
The invention discloses popularization fact implementation method, device and the storage medium of information flow promotion message, wherein method includes：After promotion message shows in the information flow of subscription client, obtain this and show corresponding daily record data, and stored；When receiving the popularization live query request for promotion message, according to the daily record data of storage, obtain and integrate out popularization fact and show data, and then it is live and show to render popularization.Using scheme of the present invention, popularization fact of information flow promotion message etc. can be conveniently and efficiently viewed.
Description
【Technical field】
The present invention relates to network technology, more particularly to the popularization fact implementation method of information flow promotion message, device and deposit
Storage media.
【Background technology】
It is the instrument that preview promotion message shows situation in searched page to promote fact, can be easily using this instrument
View current popularization of any search term in a certain region and show situation etc..Application and popularizations fact checks that current promote shows feelings
Condition will not produce click charging, will not also be included in the amount of showing data.
The promotion message can be advertisement etc..In recent years, information flow promotion message is a dark horse, for this brand-new reality
Existing form, equally has the demand checked and promote fact.
But different from the promotion message of searching class, information flow promotion message is triggered by inputting search term, but
Triggered by netizen's personalization attributes in " face of thousand people thousand ".
So, for the putting person of promotion message, the promotion message of oneself directly can not be brushed in client substantially,
Even many people are asked can not also to brush the promotion message of oneself together, basic reason is the target that these people are not belonging to promotion message
Crowd, and it is extremely difficult for finding the people consistent with target group's attribute, so as to cause the wave in vain of time and resource
Take.
For this problem, in the prior art also without a kind of effective settling mode.
【The content of the invention】
In view of this, the invention provides popularization fact implementation method, device and the storage medium of information flow promotion message,
The popularization that information flow promotion message can conveniently and efficiently be viewed is live.
Concrete technical scheme is as follows：
A kind of popularization fact implementation method of information flow promotion message, including：
After promotion message shows in the information flow of subscription client, obtain this and show corresponding daily record data, and
Stored；
When receiving the popularization live query request for promotion message, according to the daily record data of storage, obtain and whole
Close out popularization fact and show data, popularization fact is rendered according to integral data and showed.
According to one preferred embodiment of the present invention, this method further comprises：
After obtaining this and showing corresponding daily record data, data validation verification is carried out to the daily record data；
Verification passes through, and is stored after the daily record data is converted into predetermined format.
According to one preferred embodiment of the present invention, this method further comprises：
When the storage duration of the daily record data exceedes scheduled duration, the daily record data is deleted.
According to one preferred embodiment of the present invention,
The daily record data includes：Promotion message and natural result positional information；
In the promotion message and natural result positional information by show promotion message that journal showed with from
The identification information of right result.
It is according to one preferred embodiment of the present invention, described when receiving the popularization live query request for promotion message,
According to the daily record data of storage, obtaining and integrating out popularization fact and show data includes：
When receiving first kind popularization live query request, the mark for including promotion message corresponding to the request is obtained
Each daily record data of information；
According to the identification information in each daily record data got, respectively from natural result database and promotion message number
According to natural result and promotion message corresponding to acquisition in storehouse；
Natural result and promotion message according to getting integrate out popularization fact and show data.
According to one preferred embodiment of the present invention, the daily record data further comprises：User profile；
The user profile includes：User identity information；
This method further comprises：
According to the user identity information in each daily record data got, the user is obtained from crowd portrayal database
The attribute information of user corresponding to identification information；
Showed after the attribute information got is carried out into statistical summaries.
According to one preferred embodiment of the present invention, the daily record data further comprises：User profile；
The user profile includes：User identity information；
It is described when receiving the popularization live query request for promotion message, according to the daily record data of storage, obtain
And integrate out popularization fact and show data and include：
When receiving the popularization live query request of the second class, the mark for including promotion message corresponding to the request is obtained
User identity information in each daily record data of information；
At least obtain each daily record data for including the user identity information got；
The identification information of promotion message and natural result in each daily record data got, respectively from natural result
Natural result and promotion message corresponding to being obtained in database and promotion message database；
Natural result and promotion message according to getting integrate out popularization fact and show data.
A kind of popularization fact realization device of information flow promotion message, including：Daily record data maintenance unit and popularization are real
Condition shows unit；
The daily record data maintenance unit, for after promotion message shows in the information flow of subscription client, obtaining
This shows corresponding daily record data, and is stored；
It is described popularization fact show unit, for when receive for promotion message popularization live query request when, root
According to the daily record data of storage, obtain and integrate out popularization fact and show data, it is live and open up to render popularization according to integral data
It is existing.
According to one preferred embodiment of the present invention, the daily record data maintenance unit is further used for,
After obtaining this and showing corresponding daily record data, data validation verification is carried out to the daily record data；
Verification passes through, and is stored after the daily record data is converted into predetermined format.
According to one preferred embodiment of the present invention, the daily record data maintenance unit is further used for,
When the storage duration of the daily record data exceedes scheduled duration, the daily record data is deleted.
According to one preferred embodiment of the present invention, the daily record data includes：Promotion message and natural result positional information；
In the promotion message and natural result positional information by show promotion message that journal showed with from
The identification information of right result.
According to one preferred embodiment of the present invention, it is described popularization fact show unit receive the first kind promote live query please
Ask, each daily record data for including the identification information of promotion message corresponding to the request is obtained, according to each daily record number got
Identification information in, obtained respectively from natural result database and promotion message database corresponding to natural result and push away
Guangxin ceases, and integrates out popularization fact according to the natural result and promotion message that get and shows data.
According to one preferred embodiment of the present invention, the daily record data further comprises：User profile；
The user profile includes：User identity information；
The popularization fact shows unit and is further used for,
According to the user identity information in each daily record data got, the user is obtained from crowd portrayal database
The attribute information of user corresponding to identification information；
Showed after the attribute information got is carried out into statistical summaries.
According to one preferred embodiment of the present invention, the daily record data further comprises：User profile；
The user profile includes：User identity information；
The popularization fact shows unit and receives the popularization live query request of the second class, obtains and is corresponded to comprising the request
Promotion message identification information each daily record data in user identity information, at least obtain comprising get user mark
Each daily record data of information, the identification information of promotion message and natural result in each daily record data got, respectively
Natural result and promotion message corresponding to being obtained from natural result database and promotion message database, according to what is got
Natural result and promotion message integrate out popularization fact and show data.
A kind of computer equipment, including memory, processor and be stored on the memory and can be in the processor
The computer program of upper operation, method as described above is realized during the computing device described program.
A kind of computer-readable recording medium, computer program is stored thereon with, it is real when described program is executed by processor
Existing method as described above.
It is can be seen that based on above-mentioned introduction using scheme of the present invention, when promotion message is in the information of subscription client
After showing in stream, this can be obtained and show corresponding daily record data, and be stored, so, subsequently worked as and receive for promoting
During the popularization live query request of information, it can obtain according to the daily record data of storage and integrate out popularization fact and show data, enter
And popularization fact is rendered according to integral data and showed, i.e., it can conveniently and efficiently view the popularization of information flow promotion message
Fact, so as to meet the needs of promotion message putting person, and avoid time caused in the prior art and resource
Waste.
【Brief description of the drawings】
Fig. 1 is the flow chart of the live implementation method first embodiment of popularization of information flow promotion message of the present invention.
Fig. 2 is the content schematic diagram that daily record data of the present invention includes.
Fig. 3 is the processing procedure schematic diagram that daily record data is directed in the present invention.
Fig. 4 shows process schematic for popularization fact of the present invention.
Fig. 5 is the flow chart of the live implementation method second embodiment of popularization of information flow promotion message of the present invention.
Fig. 6 is the flow chart of the live implementation method 3rd embodiment of popularization of information flow promotion message of the present invention.
Fig. 7 shows schematic diagram for popularization fact of the present invention.
Fig. 8 is the composition structural representation of the live realization device embodiment of popularization of information flow promotion message of the present invention
Figure.
Fig. 9 shows the block diagram suitable for being used for the exemplary computer system/server 12 for realizing embodiment of the present invention.
【Embodiment】
For problems of the prior art, the present invention proposes a kind of live realization side of popularization of information flow promotion message
Case, for the promotion message being presented in information flow, the popularization that can conveniently and efficiently view this type popularization information is live.Promote
Information can be advertisement etc..
In order that technical scheme is clearer, clear, develop simultaneously embodiment referring to the drawings, to institute of the present invention
The scheme of stating is further described.
Obviously, described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on the present invention
In embodiment, all other embodiment that those skilled in the art are obtained under the premise of creative work is not made, all
Belong to the scope of protection of the invention.
Fig. 1 is the flow chart of the live implementation method first embodiment of popularization of information flow promotion message of the present invention.Such as
Shown in Fig. 1, including implementation in detail below.
In 101, after promotion message shows in the information flow of subscription client, obtain this and show corresponding daily record
Data, and stored.
In 102, when receiving the popularization live query request for promotion message, according to the daily record data of storage,
Obtain and integrate out popularization fact and show data, popularization fact is rendered according to integral data and showed.
After each promotion message is showed in the information flow of subscription client, this can be obtained and show corresponding day
After will data, i.e. promotion message show on client's end line, acquisition shows daily record.
It may include promotion message and natural result positional information, promotion message and natural result positional information in daily record data
In by identification information for showing promotion message that journal showed and natural result etc..
In addition, can also further comprise user profile in daily record data, user identity information etc. is may include in user profile.
In addition, it can also further comprise promotion message relevant information in daily record data and show temporal information etc..
Fig. 2 is the content schematic diagram that daily record data of the present invention includes.As shown in Fig. 2 " userinfo " therein
For user profile, it may include operating system (android) information that user identity information (cuid) and user use etc.；
" pos " is promotion message and natural result positional information, can be by the class for showing each natural result of journal and promotion message
Type and identification information etc., such as " news ", " ad " represent type, and " 54195713842 " represent identification information；" adinfo " is popularization
Information related information, it may include identification information (adid) of promotion message etc.；" time " have recorded Fig. 2 to show temporal information
The interface in left side shows the time in the client of user.
After daily record data is got, also data validation verification further can be carried out to it, verification passes through, can be by day
Will data are stored after being converted to predetermined format, so as to weed out invalid data.
By the above-mentioned means, the cleaning for daily record data is realized, so as to ensure that the accuracy of daily record data.
How to carry out data validation verification and the predetermined format be specially which kind of form can according to being actually needed and
It is fixed, it is not restricted.
Based on above-mentioned introduction, Fig. 3 is the processing procedure schematic diagram that daily record data is directed in the present invention.Pushed away as shown in figure 3, working as
After Guangxin breath shows in the information flow of subscription client, log data acquisition, daily record data cleaning and day can be carried out successively
The processing such as will data storage.
On this basis, the data of nearest a period of time are only concerned due to promoting fact, therefore can be timely to stale data
Cleared up, such as when the storage duration of any daily record data exceedes scheduled duration, the daily record data can be deleted, to save storage
Space.The specific value of the scheduled duration can equally be decided according to the actual requirements.
Based on the daily record data of above-mentioned storage, subsequently, when receiving the popularization live query request for promotion message,
It can obtain according to the daily record data of storage and integrate out popularization fact and show data, and then popularization is rendered according to integral data
Fact simultaneously shows.
It is preferred that two classes can be distinguished by promoting live query request, to make a distinction, it is referred to as first kind popularization fact and looks into
Ask request and the second class promotes live query request.
Wherein, the first kind is promoted live query request and seen for fixed promotion message and showed, and second promotes live query request
See and show for fixed crowd.Fixed promotion message sees that showing the putting person for being mainly used in promotion message analyzes showing for promotion message
Crowd, that assesses promotion message shows effect etc..Fixed crowd, which sees to show, to be mainly used in putting person and does competitor analysis etc..
Specifically, when receiving the first kind and promoting live query request, can obtain first comprising being pushed away corresponding to the request
Each daily record data of the identification information of Guangxin breath, afterwards can according to the identification information in each daily record data got, respectively from
Natural result and promotion message corresponding to being obtained in natural result database and promotion message database, and then according to getting
Natural result and promotion message integrate out popularization fact and show data, it is live and show to render popularization according to integral data.
In addition, also user's mark can be obtained from crowd portrayal database according to the user identity information in each daily record data got
Know the attribute information of user corresponding to information, showed after the attribute information got is carried out into statistical summaries.
When receiving the popularization live query request of the second class, can obtain first comprising promotion message corresponding to the request
User identity information in each daily record data of identification information, and at least obtain each day for including the user identity information got
Will data, afterwards according to the promotion message and the identification information of natural result in each daily record data for getting, respectively from nature
Natural result and promotion message corresponding to obtaining in result database and promotion message database, so according to get from
Right result and promotion message integrate out popularization fact and show data, render popularization fact according to integral data and show.
Above-mentioned natural result database is used to store each natural result, it may include title and picture of natural result etc., pushes away
Wide information database is used to store each promotion message, it may include title and picture of promotion message etc., crowd portrayal database are used
In the attribute information (i.e. label information) for storing each user, it may include sex, age, educational background, interest etc..
Popularization fact according to integrating out shows data, further can be rendered by pattern, renders popularization fact and opens up
It is existing.
Based on above-mentioned introduction, Fig. 4 shows process schematic for popularization fact of the present invention.Received as shown in figure 4, working as
When promoting live query request, can according to the daily record data of storage, respectively from natural result database, promotion message database with
And data query and integration are carried out in crowd portrayal database, and the putting person of promotion message is supplied according to solid after pattern renders
Determine promotion message and see that showing or fix crowd sees that the mode showed carries out popularization fact and checked.
Fig. 5 is the flow chart of the live implementation method second embodiment of popularization of information flow promotion message of the present invention.Such as
Shown in Fig. 5, including implementation in detail below.
In 501, after promotion message shows in the information flow of subscription client, obtain this and show corresponding daily record
Data.
It may include user profile, promotion message and natural result positional information, promotion message relevant information in daily record data
And show temporal information etc..
Wherein, user identity information etc. is may include in user profile, promotion message is with pressing exhibition in natural result positional information
Promotion message and the identification information of natural result that existing journal is showed etc., may include to push away in promotion message relevant information
Identification information of Guangxin breath etc..
In 502, data validation verification is carried out to the daily record data got, verification passes through, daily record data is changed
To be stored after predetermined format.
If verification is not by the discardable daily record data got.
In 503, when receiving first kind popularization live query request, acquisition includes promotion message corresponding to the request
Identification information each daily record data.
Can be carried in request will check the mark for promoting live promotion message, as it was previously stated, daily record data includes
Identification information of promotion message etc., then can easily determine comprising the identification information of promotion message corresponding to request
Each daily record data.
In 504, according to the identification information in each daily record data got, respectively from natural result database, popularization
Natural result, promotion message and the attribute information of user corresponding to being obtained in information database and crowd portrayal database.
Specifically, using the identification information of the natural result in daily record data, the acquisition pair from natural result database
The natural result answered, using the identification information of the promotion message in daily record data, obtained from promotion message database corresponding to
Promotion message, using the user identity information in daily record data, the attribute information of acquisition user from crowd portrayal database.
In 505, popularization fact is integrated out according to the natural result and promotion message that get and shows data.
Integrated strategy can be pre-established, so as to according to the integrated strategy made, according to the natural result got and push away
Wide information integration, which goes out to promote fact, shows data.
Integrated strategy is specially which kind of strategy is not restricted, and can be decided according to the actual requirements.
Assuming that for promotion message a corresponding to request, 10 daily record datas (actual capabilities are much larger than this) have been got altogether,
In showing for 10 times corresponding to this 10 daily record datas, it can show promotion message a, but the nature showed together with promotion message a
Etc. as a result may be different every time, the difference is probably entirely different, it is also possible to which part is different, real promote
When condition shows, generally these natural results etc. will not all be shown, but choose part therein and showed, such as,
Frequency of occurrence in can showing according to each natural result at 10 times is ranked up, and selects some the higher natural results that sort,
Subsequently these natural results are presented in popularization fact, in addition, each natural result and promotion message in fact is promoted
Show position can also integrate in each daily record data show position etc. depending on.
Integrate out popularization fact and show data, that is, refer to and determine to need natural result and the popularization showed in fact is promoted
Information and show position etc..
In 506, popularization fact is rendered according to integral data and showed, and the attribute information got is counted
Showed after collecting.
Mode can be rendered according to same when showing on line, showing data to the popularization fact after integration renders, real
Show recovery on existing line.
In addition, also statistical summaries can be carried out to the attribute information of the user got, such as count user age distribution,
Academic distribution situation etc., and statistical summaries result is showed, the i.e. system to the attribute information for showing crowd of promotion message
Meter summarized results is showed.
As can be seen that being that fixed promotion message sees the popularization fact ways of presentation showed in above-described embodiment, actually should
In, the putting person of promotion message can promote the promotion message to be paid close attention to of management backstage selection, and can be on backstage directly
Check that popularization is live, Quick Response Code can also be scanned by mobile phone and be checked on mobile phone, mobile phone check more have it is on the spot in person
Experience.
After Quick Response Code corresponding to the selected promotion message of mobile phone scanning, it can see what is showed in live app is promoted
Fact is promoted, can drag, check showed content etc., just as experience of the common netizen when brushing Feed, prop up simultaneously
Hold the statistical summaries result for the attribute information for showing crowd for checking promotion message.
Fig. 6 is the flow chart of the live implementation method 3rd embodiment of popularization of information flow promotion message of the present invention.Such as
Shown in Fig. 6, including implementation in detail below.
In 601, after promotion message shows in the information flow of subscription client, obtain this and show corresponding daily record
Data.
It may include user profile, promotion message and natural result positional information, promotion message relevant information in daily record data
And show temporal information etc..
Wherein, user identity information etc. is may include in user profile, promotion message is with pressing exhibition in natural result positional information
Promotion message and the identification information of natural result that existing journal is showed etc., may include to push away in promotion message relevant information
Identification information of Guangxin breath etc..
In 602, data validation verification is carried out to the daily record data got, verification passes through, daily record data is changed
To be stored after predetermined format.
If verification is not by the discardable daily record data got.
In 603, when receiving the popularization live query request of the second class, acquisition includes promotion message corresponding to the request
Identification information each daily record data in user identity information.
When receiving the popularization live query request of the second class, can first determine that out including promotion message corresponding to request
Each daily record data of identification information.
Afterwards, the user identity information in each daily record data determined can further be obtained.
In 604, each daily record data for including the user identity information got is at least obtained.
For each user identity information got, the daily record number including the user identity information can be found out respectively
According to.
In actual applications, if the quantity of the daily record data found out is fewer etc., seeking scope can further be expanded,
Such as utilize crowd portrayal database, first look for out user corresponding with the user identity information got have it is same or similar
Attribute information user, then further search for out the daily record data of the user identity information including these users.
In 605, the identification information of promotion message and natural result in each daily record data got, respectively from
Natural result and promotion message corresponding to being obtained in natural result database and promotion message database.
Specifically, using the identification information of the natural result in daily record data, the acquisition pair from natural result database
The natural result answered, using the identification information of the promotion message in daily record data, obtained from promotion message database corresponding to
Promotion message.
In 606, popularization fact is integrated out according to the natural result and promotion message that get and shows data.
Integrated strategy can be pre-established, so as to according to the integrated strategy made, according to the natural result got and push away
Wide information integration, which goes out to promote fact, shows data.
Integrated strategy is specially which kind of strategy is not restricted, and can be decided according to the actual requirements.
Assuming that 10 daily record datas (actual capabilities are much larger than this) got altogether, 10 times corresponding to this 10 daily record datas
In showing, natural result and promotion message are included in the content showed, but the content showed every time is generally all without complete phase
Together, and carry out promote fact show when, generally these natural results and promotion message will not all be shown, but choose
Part therein is showed, such as, can be respectively by each natural result and promotion message according to the appearance frequency in showing at 10 times
It is secondary to be ranked up, sort higher natural result and promotion message are selected, is subsequently promoting the content revealing selected in fact
In condition, in addition, promote it is live in each natural result and promotion message the exhibition showed during position can also integrate each daily record data
Depending on existing position etc..
In 607, popularization fact is rendered according to integral data and showed.
Mode can be rendered according to same when showing on line, showing data to the popularization fact after integration renders, real
Show recovery on existing line.
As can be seen that it is that fixed crowd sees the popularization fact ways of presentation showed in above-described embodiment, promoting fact can return
Return and content is showed to the general character of crowd.As shown in fig. 7, Fig. 7 shows schematic diagram for popularization fact of the present invention.
It should be noted that for foregoing each method embodiment, in order to be briefly described, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art should also know
Know, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention
It is necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiments.
In a word, using scheme described in above-mentioned each method embodiment, when promotion message is opened up in the information flow of subscription client
After now, this can be obtained and show corresponding daily record data, and be stored, so, subsequently worked as and receive for promotion message
When promoting live query request, it can obtain according to the daily record data of storage and integrate out popularization fact and show data, and then according to
Integral data renders popularization fact and showed, i.e., can conveniently and efficiently view the popularization fact of information flow promotion message,
So as to meet the needs of promotion message putting person, and avoid the waste of time caused in the prior art and resource.
Moreover, using scheme described in above-mentioned each method embodiment, the popularization showed is live truly to be showed on line
Playback, it is more accurate to show situation.
In addition, using scheme described in above-mentioned each method embodiment, due to mainly being played back according to daily record, therefore need not account for
With resource on excessive line, the popularization fact compared to existing searching class shows, and resource occupation significantly reduces.
It can be coupled further, the popularization fact of existing searching class shows system with search/retrieval system on line, tie up machine on line
Device resource, it can preferentially be made degradation processing during flow peak, causing to promote fact, to show system unavailable, and uses above-mentioned each side
Scheme described in method embodiment is not in then the problem, and service is more stable.
Above is the introduction on embodiment of the method, below by way of device embodiment, enters to advance to scheme of the present invention
One step explanation.
Fig. 8 is the composition structural representation of the live realization device embodiment of popularization of information flow promotion message of the present invention
Figure.As shown in figure 8, show unit 802 including daily record data maintenance unit 801 and popularization fact.
Daily record data maintenance unit 801, for after promotion message shows in the information flow of subscription client, obtaining this
It is secondary to show corresponding daily record data, and stored.
Promote fact show unit 802, for when receive for promotion message popularization live query request when, according to
The daily record data of storage, obtains and integrates out popularization fact and show data, and it is live and show to render popularization according to integral data.
After each promotion message is showed in the information flow of subscription client, daily record data maintenance unit 801 can
Obtain this and show corresponding daily record data.
It may include promotion message and natural result positional information, promotion message and natural result positional information in daily record data
In by identification information for showing promotion message that journal showed and natural result etc..
In addition, can also further comprise user profile in daily record data, user identity information etc. is may include in user profile.
In addition, it can also further comprise promotion message relevant information in daily record data and show temporal information etc..
After daily record data is got, daily record data maintenance unit 801 can also carry out data validation to daily record data
Verification, if verification passes through, stored after converting log data to predetermined format.
By the above-mentioned means, the cleaning for daily record data is realized, so as to ensure that the accuracy of daily record data.
Further, since promoting the data that fact is only concerned nearest a period of time, therefore timely to stale data can carry out clear
Reason, such as when the storage duration of any daily record data exceedes scheduled duration, daily record data maintenance unit 801 can delete the daily record number
According to save memory space.
Based on the daily record data of above-mentioned storage, subsequently, when receiving the popularization live query request for promotion message,
Promote fact and show unit 802 and can obtain according to the daily record data of storage and integrate out popularization fact and show data, and then according to
Integral data renders popularization fact and showed.
It is preferred that two classes can be distinguished by promoting live query request, to make a distinction, it is referred to as first kind popularization fact and looks into
Ask request and the second class promotes live query request.
Wherein, the first kind is promoted live query request and seen for fixed promotion message and showed, and second promotes live query request
See and show for fixed crowd.Fixed promotion message sees that showing the putting person for being mainly used in promotion message analyzes showing for promotion message
Crowd, that assesses promotion message shows effect etc..Fixed crowd, which sees to show, to be mainly used in putting person and does competitor analysis etc..
Specifically, promote fact show unit 802 receive the first kind promote live query request, can obtain comprising request
Each daily record data of the identification information of corresponding promotion message, and the identification information in each daily record data got, point
Natural result and promotion message corresponding to being obtained not from natural result database and promotion message database, and then according to obtaining
The natural result and promotion message got integrate out popularization fact and show data.In addition, can also be according to each daily record number got
User identity information in, the attribute information of user corresponding to user identity information is obtained from crowd portrayal database, is entered
And showed after the attribute information got is carried out into statistical summaries.
Popularization fact shows unit 802 and receives the popularization live query request of the second class, can obtain comprising corresponding to request
User identity information in each daily record data of the identification information of promotion message, and at least obtain comprising the user's mark got
Each daily record data of information, the identification information of promotion message and natural result in each daily record data got, respectively
Natural result and promotion message corresponding to being obtained from natural result database and promotion message database, and then according to acquisition
To natural result and promotion message integrate out popularization fact and show data.
Wherein, using the identification information of the natural result in daily record data, obtained from natural result database corresponding
Natural result, using the identification information of the promotion message in daily record data, obtained from promotion message database corresponding to push away
Guangxin ceases, using the user identity information in daily record data, the attribute information of acquisition user from crowd portrayal database.
Show unit 802 in addition, promoting fact and can pre-establish integrated strategy, so as to according to the integrated strategy made,
Popularization fact is integrated out according to natural result and promotion message got etc. and shows data.Which kind of strategy integrated strategy is specially
It is not restricted, can be decided according to the actual requirements.
Mode can be rendered according to same when showing on line by promoting fact and showing unit 802, live to the popularization after integration
Show data to be rendered, realize and show recovery on line.
The specific workflow of Fig. 8 shown device embodiments refer to the respective description in aforementioned approaches method embodiment, no
Repeat again.
In a word, using scheme described in said apparatus embodiment, when promotion message shows in the information flow of subscription client
Afterwards, this can be obtained and shows corresponding daily record data, and be stored, so, subsequently worked as and receive pushing away for promotion message
During wide live query request, it can obtain according to the daily record data of storage and integrate out popularization fact and show data, and then according to whole
Close data render and go out to promote live and show, i.e., can conveniently and efficiently view the popularization fact of information flow promotion message, from
And the demand of promotion message putting person is disclosure satisfy that, and avoid the waste of time caused in the prior art and resource.
Moreover, using scheme described in said apparatus embodiment, the popularization fact showed derives from what is truly showed on line
Playback, it is more accurate to show situation.
In addition, using scheme described in said apparatus embodiment, due to mainly being played back according to daily record, therefore need not take
Resource on excessive line, the popularization fact compared to existing searching class show, and resource occupation significantly reduces.
It can be coupled further, the popularization fact of existing searching class shows system with search/retrieval system on line, tie up machine on line
Device resource, it can preferentially be made degradation processing during flow peak, causing to promote fact, to show system unavailable, and uses said apparatus
Scheme described in embodiment is not in then the problem, and service is more stable.
Fig. 9 shows the block diagram suitable for being used for the exemplary computer system/server 12 for realizing embodiment of the present invention.
The computer system/server 12 that Fig. 9 is shown is only an example, should not be to the function and use range of the embodiment of the present invention
Bring any restrictions.
As shown in figure 9, computer system/server 12 is showed in the form of universal computing device.Computer system/service
The component of device 12 can include but is not limited to：One or more processor (processing unit) 16, memory 28, connect not homology
The bus 18 of system component (including memory 28 and processor 16).
Bus 18 represents the one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift
For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC)
Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Computer system/server 12 typically comprises various computing systems computer-readable recording medium.These media can be appointed
What usable medium that can be accessed by computer system/server 12, including volatibility and non-volatile media, it is moveable and
Immovable medium.
Memory 28 can include the computer system readable media of form of volatile memory, such as random access memory
Device (RAM) 30 and/or cache memory 32.Computer system/server 12 may further include it is other it is removable/no
Movably, volatile/non-volatile computer system storage medium.Only as an example, storage system 34 can be used for reading and writing
Immovable, non-volatile magnetic media (Fig. 9 is not shown, is commonly referred to as " hard disk drive ").Although not shown in Fig. 9, can
To provide the disc driver being used for may move non-volatile magnetic disk (such as " floppy disk ") read-write, and to removable non-volatile
Property CD (such as CD-ROM, DVD-ROM or other optical mediums) read-write CD drive.In these cases, it is each to drive
Dynamic device can be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one program
Product, the program product have one group of (for example, at least one) program module, and these program modules are configured to perform the present invention
The function of each embodiment.
Program/utility 40 with one group of (at least one) program module 42, such as memory 28 can be stored in
In, such program module 42 includes --- but being not limited to --- operating system, one or more application program, other programs
Module and routine data, the realization of network environment may be included in each or certain combination in these examples.Program mould
Block 42 generally performs function and/or method in embodiment described in the invention.
Computer system/server 12 can also be (such as keyboard, sensing equipment, aobvious with one or more external equipments 14
Show device 24 etc.) communication, it can also enable a user to lead to the equipment that the computer system/server 12 interacts with one or more
Letter, and/or any set with make it that the computer system/server 12 communicated with one or more of the other computing device
Standby (such as network interface card, modem etc.) communicates.This communication can be carried out by input/output (I/O) interface 22.And
And computer system/server 12 can also pass through network adapter 20 and one or more network (such as LAN
(LAN), wide area network (WAN) and/or public network, such as internet) communication.As shown in figure 9, network adapter 20 passes through bus
18 communicate with other modules of computer system/server 12.It should be understood that although not shown in the drawings, computer can be combined
Systems/servers 12 use other hardware and/or software module, include but is not limited to：Microcode, device driver, at redundancy
Manage unit, external disk drive array, RAID system, tape drive and data backup storage system etc..
Processor 16 is stored in the program in memory 28 by operation, so as to perform at various function application and data
Reason, such as realize the method in the illustrated embodiment of Fig. 1,5 or 6, i.e., when promotion message shows in the information flow of subscription client
Afterwards, obtain this and show corresponding daily record data, and stored, asked when receiving the popularization live query for promotion message
When asking, according to the daily record data of storage, obtain and integrate out popularization fact and show data, it is real to render popularization according to integral data
Condition simultaneously shows.
Specific implementation refer to the related description in foregoing embodiments, repeat no more.
The present invention discloses a kind of computer-readable recording medium, computer program is stored thereon with, the program quilt
It will be realized during computing device such as the method in the illustrated embodiment of Fig. 1,5 or 6.
Any combination of one or more computer-readable media can be used.Computer-readable medium can be calculated
Machine readable signal medium or computer-readable recording medium.Computer-readable recording medium for example can be --- but it is unlimited
In system, device or the device of --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or it is any more than combination.Calculate
The more specifically example (non exhaustive list) of machine readable storage medium storing program for executing includes：Electrical connection with one or more wires, just
Take formula computer disk, hard disk, random access memory (RAM), read-only storage (ROM), erasable type and may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In this document, computer-readable recording medium can any include or store journey
The tangible medium of sequence, the program can be commanded the either device use or in connection of execution system, device.
Computer-readable signal media can include in a base band or as carrier wave a part propagation data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but
It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be
Any computer-readable medium beyond computer-readable recording medium, the computer-readable medium can send, propagate or
Transmit for by instruction execution system, device either device use or program in connection.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but it is unlimited
In --- wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
It can be write with one or more programming languages or its combination for performing the computer that operates of the present invention
Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++,
Also include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with
Fully perform, partly perform on the user computer on the user computer, the software kit independent as one performs, portion
Divide and partly perform or performed completely on remote computer or server on the remote computer on the user computer.
Be related in the situation of remote computer, remote computer can pass through the network of any kind --- including LAN (LAN) or
Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (such as carried using Internet service
Pass through Internet connection for business).
In several embodiments provided by the present invention, it should be understood that disclosed apparatus and method etc., can pass through
Other modes are realized.For example, device embodiment described above is only schematical, for example, the division of the unit,
Only a kind of division of logic function, can there is other dividing mode when actually realizing.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in one and computer-readable deposit
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are causing a computer
It is each that equipment (can be personal computer, server, or network equipment etc.) or processor (processor) perform the present invention
The part steps of embodiment methods described.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM,
Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. it is various
Can be with the medium of store program codes.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
God any modification, equivalent substitution and improvements done etc., should be included within the scope of protection of the invention with principle.
Claims (16)
- A kind of 1. popularization fact implementation method of information flow promotion message, it is characterised in that including：After promotion message shows in the information flow of subscription client, obtain this and show corresponding daily record data, and carry out Storage；When receiving the popularization live query request for promotion message, according to the daily record data of storage, obtain and integrate out Promote fact and show data, popularization fact is rendered according to integral data and showed.
- 2. according to the method for claim 1, it is characterised in thatThis method further comprises：After obtaining this and showing corresponding daily record data, data validation verification is carried out to the daily record data；Verification passes through, and is stored after the daily record data is converted into predetermined format.
- 3. according to the method for claim 1, it is characterised in thatThis method further comprises：When the storage duration of the daily record data exceedes scheduled duration, the daily record data is deleted.
- 4. according to the method for claim 1, it is characterised in thatThe daily record data includes：Promotion message and natural result positional information；The promotion message and the promotion message and knot naturally showed in natural result positional information by journal is showed The identification information of fruit.
- 5. according to the method for claim 4, it is characterised in thatIt is described when receiving the popularization live query request for promotion message, according to the daily record data of storage, obtain simultaneously whole Closing out popularization fact and showing data includes：When receiving first kind popularization live query request, the identification information for including promotion message corresponding to the request is obtained Each daily record data；According to the identification information in each daily record data got, respectively from natural result database and promotion message database Natural result and promotion message corresponding to middle acquisition；Natural result and promotion message according to getting integrate out popularization fact and show data.
- 6. according to the method for claim 5, it is characterised in thatThe daily record data further comprises：User profile；The user profile includes：User identity information；This method further comprises：According to the user identity information in each daily record data got, user's mark is obtained from crowd portrayal database The attribute information of user corresponding to information；Showed after the attribute information got is carried out into statistical summaries.
- 7. according to the method for claim 4, it is characterised in thatThe daily record data further comprises：User profile；The user profile includes：User identity information；It is described when receiving the popularization live query request for promotion message, according to the daily record data of storage, obtain simultaneously whole Closing out popularization fact and showing data includes：When receiving the popularization live query request of the second class, the identification information for including promotion message corresponding to the request is obtained Each daily record data in user identity information；At least obtain each daily record data for including the user identity information got；The identification information of promotion message and natural result in each daily record data got, respectively from natural result data Natural result and promotion message corresponding to being obtained in storehouse and promotion message database；Natural result and promotion message according to getting integrate out popularization fact and show data.
- A kind of 8. popularization fact realization device of information flow promotion message, it is characterised in that including：Daily record data maintenance unit with And promote fact and show unit；The daily record data maintenance unit, for after promotion message shows in the information flow of subscription client, obtaining this Show corresponding daily record data, and stored；The popularization fact shows unit, for when receiving the popularization live query request for promotion message, according to depositing The daily record data of storage, obtains and integrates out popularization fact and show data, and it is live and show to render popularization according to integral data.
- 9. device according to claim 8, it is characterised in thatThe daily record data maintenance unit is further used for,After obtaining this and showing corresponding daily record data, data validation verification is carried out to the daily record data；Verification passes through, and is stored after the daily record data is converted into predetermined format.
- 10. device according to claim 8, it is characterised in thatThe daily record data maintenance unit is further used for,When the storage duration of the daily record data exceedes scheduled duration, the daily record data is deleted.
- 11. device according to claim 8, it is characterised in thatThe daily record data includes：Promotion message and natural result positional information；The promotion message and the promotion message and knot naturally showed in natural result positional information by journal is showed The identification information of fruit.
- 12. device according to claim 11, it is characterised in thatThe popularization fact shows unit and receives first kind popularization live query request, and acquisition includes to be pushed away corresponding to the request Each daily record data of the identification information of Guangxin breath, according to the identification information in each daily record data got, respectively from natural knot Natural result and promotion message corresponding to being obtained in fruit database and promotion message database, according to the natural result got Popularization fact, which is integrated out, with promotion message shows data.
- 13. device according to claim 12, it is characterised in thatThe daily record data further comprises：User profile；The user profile includes：User identity information；The popularization fact shows unit and is further used for,According to the user identity information in each daily record data got, user's mark is obtained from crowd portrayal database The attribute information of user corresponding to information；Showed after the attribute information got is carried out into statistical summaries.
- 14. device according to claim 11, it is characterised in thatThe daily record data further comprises：User profile；The user profile includes：User identity information；The popularization fact shows unit and receives the popularization live query request of the second class, and acquisition includes to be pushed away corresponding to the request User identity information in each daily record data of the identification information of Guangxin breath, at least obtain comprising the user identity information got Each daily record data, the identification information of promotion message and natural result in each daily record data got, respectively from from Natural result and promotion message corresponding to being obtained in right result database and promotion message database, according to the nature got As a result popularization fact is integrated out with promotion message and shows data.
- 15. a kind of computer equipment, including memory, processor and it is stored on the memory and can be on the processor The computer program of operation, it is characterised in that realized during the computing device described program as any in claim 1~7 Method described in.
- 16. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that described program is processed Such as method according to any one of claims 1 to 7 is realized when device performs.
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