CN106874500A - It is a kind of to diagnose method, device, equipment and storage medium that material represents - Google Patents
It is a kind of to diagnose method, device, equipment and storage medium that material represents Download PDFInfo
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- CN106874500A CN106874500A CN201710103171.0A CN201710103171A CN106874500A CN 106874500 A CN106874500 A CN 106874500A CN 201710103171 A CN201710103171 A CN 201710103171A CN 106874500 A CN106874500 A CN 106874500A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
Method, device, equipment and storage medium that material represents are diagnosed the embodiment of the invention discloses a kind of.The method includes：Obtain the current popularization keyword to be diagnosed for promoting user input；Determine the current purchase state for promoting user to the popularization keyword；According to the purchase state, determine the corresponding popularization material of the popularization keyword represents state；Represent state according to the corresponding popularization material of the purchase state and the popularization keyword, be that the current popularization user determines to promote Optimizing Suggestions.The technical scheme of the embodiment of the present invention, it is to promote user to determine Optimizing Suggestions to realize automatic, is greatly saved human cost, improves popularization effectiveness.
Description
Technical field
The present invention relates to the Internet search technology field, more particularly to method, device, the equipment that a kind of diagnosis material represents
And storage medium.
Background technology
With the popularization of internet, increasing Internet user uses a network for shopping or search commercial articles information,
Therefore search engine marketing arises at the historic moment.
Search engine marketing (Search Engine Marketing, referred to as SEM) is to use search engine according to user
Mode, marketing message is passed into targeted customer as far as possible using the chance for searching for user search information.In simple terms, search for
Engine is marketed and is namely based on the network marketing of search engine platform, the dependence to search engine and use habit using people,
Marketing message is passed into targeted customer as far as possible when people's retrieval information.
But it is huge in current search engine marketing data volume, keyword sharp increase is promoted, cause popularization user to be difficult
Keyword is promoted in selection, it is also difficult to make efficient Promotion Strategy based on keyword is promoted.Thus how conveniently and effectively
Optimizing Suggestions are provided to promote user, to lift the popularization effectiveness of the network information, as one of current urgent problem.
The content of the invention
In view of this, the embodiment of the present invention provides method, device, equipment and the storage medium that a kind of diagnosis material represents,
Effectiveness is promoted to improve.
In a first aspect, a kind of method that diagnosis material represents is the embodiment of the invention provides, including：
Obtain the current popularization keyword to be diagnosed for promoting user input；
Determine the current purchase state for promoting user to the popularization keyword；
According to the purchase state, determine the corresponding popularization material of the popularization keyword represents state；
Represent state according to the corresponding popularization material of the purchase state and the popularization keyword, be described current
User is promoted to determine to promote Optimizing Suggestions.
Second aspect, the embodiment of the invention provides the device that a kind of diagnosis material represents, including：
Keyword acquisition module, for obtaining the current popularization keyword to be diagnosed for promoting user input；
Purchase state determining module, for determining the current purchase state for promoting user to the popularization keyword；
Represent state determining module, for according to the purchase state, determining the corresponding popularization thing of the popularization keyword
That expects represents state；
Optimizing Suggestions determining module, for according to the purchase state and the corresponding popularization material of the popularization keyword
Represent state, be it is described it is current popularization user determine promote Optimizing Suggestions.
The third aspect, the embodiment of the present invention additionally provides a kind of equipment, including：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more for the treatment of
Device realizes the method that the diagnosis material described in the embodiment of the present invention represents.
Fourth aspect, the embodiment of the present invention additionally provides a kind of computer-readable recording medium, is stored thereon with computer
Program, the program is when executed by realizing the method that the diagnosis material described in the embodiment of the present invention represents.
Technical scheme provided in an embodiment of the present invention, by determining the current purchase shape for promoting user to popularization keyword
State, and determine to promote the state that represents of material according to purchase state, and be with the state that represents of popularization material with reference to purchase state
It is current to promote user's determination popularization Optimizing Suggestions.It is to promote user to determine Optimizing Suggestions to realize automatic, is greatly saved people
Power cost, improves popularization effectiveness.
Brief description of the drawings
Fig. 1 is the flow chart of the method that a kind of diagnosis material that the embodiment of the present invention one is provided represents；
Fig. 2 a are the flow charts of the method that a kind of diagnosis material that the embodiment of the present invention two is provided represents；
Fig. 2 b are a kind of schematic diagrames of keyword inputting interface that the embodiment of the present invention two is provided；
Fig. 2 c are a kind of schematic diagrames of diagnostic result that the embodiment of the present invention two is provided；
Fig. 2 d are a kind of schematic diagrames at diagnosis case management interface that the embodiment of the present invention two is provided；
Fig. 2 e are a kind of schematic diagrames of details query interface that the embodiment of the present invention two is provided；
Fig. 3 is the structure chart of the device that a kind of diagnosis material that the embodiment of the present invention three is provided represents；
Fig. 4 is a kind of structure chart of equipment that the embodiment of the present invention four is provided.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that, in order to just
Part rather than entire infrastructure related to the present invention is illustrate only in description, accompanying drawing.
Embodiment one
Fig. 1 is the flow chart of the method that a kind of diagnosis material that the embodiment of the present invention one is provided represents.The side of the present embodiment
Method can diagnose the device execution that material represents by a kind of, and the device can be realized by way of software.The method of the present embodiment
It is generally applicable to process the online situation for promoting optimization.With reference to Fig. 1, the method tool that the diagnosis material that the present embodiment is provided represents
Body can include as follows：
S11, the popularization keyword to be diagnosed for obtaining current popularization user input.
Wherein, it can also be multiple that popularization keyword to be diagnosed can be one.Keyword is carried out for the ease of user
Diagnosis, can provide the keyword inputting interface for obtaining popularization keyword to be diagnosed.Specifically, promoting user current
When needing to carry out keyword diagnosis, it is crucial that current popularization user can be input into popularization to be diagnosed in keyword inputting interface
Popularization keyword and the current accounts information for promoting user to be diagnosed are supplied to keyword to examine by word, keyword inputting interface
Disconnected equipment.
S12, determine it is described it is current promote user to it is described popularization keyword purchase state.
Specifically, after keyword diagnostic device obtains the current accounts information for promoting user, determining to work as according to accounts information
It is preceding to promote user to promoting the purchase state of keyword.For example, keyword diagnostic device determines current popularization according to accounts information
All keywords that user has bought, will promote keyword and are matched with all keywords bought, if the match is successful
It is determined that currently promoting user has bought popularization keyword；Determine that current popularization user does not buy popularization if it fails to match crucial
Word.
S13, according to the purchase state, determine the popularization keyword it is corresponding promote material represent state.
Wherein, it can promote that keyword is corresponding to be belonged to current and promote the popularization material of user to promote material, and/or pushes away
Wide keyword is corresponding to belong to the popularization material that user is promoted in competition.Material includes picture, word or content of multimedia etc. video,
For showing to user.Competition promotes user and refers to being in the same industry with currently popularization user, promotes material type identical
Other promote user, i.e., current popularization between user and competition popularization user has competitive relation.Representing state can include exhibition
Existing or nothing represents, and represents ranking and represent frequency etc..
Exemplary, S13 can include：If the current popularization user has bought the popularization keyword, it is determined that institute
That states the corresponding current popularization material for belonging to the current popularization user of popularization keyword represents state；If the current popularization
User does not buy the popularization keyword, it is determined that the popularization keyword is corresponding to belong to the competition that user is promoted in the competition
That promotes material represents state.If specifically, currently promoting user has bought popularization keyword, it is determined that current popularization material
Represent state, in order to subsequently represent state for current popularization user provides popularization Optimizing Suggestions according to current popularization material；
If currently promoting user does not buy popularization keyword, it is determined that compete popularization material represents state, in order to subsequently according to competing
That strives popularization material represents state for current popularization user provides popularization Optimizing Suggestions.
Specifically, represent state in order to determine currently to promote material, keyword can be promoted and current user is promoted
Search promote daily record matched, if match in the presence of with promote keyword it is corresponding it is current promote user search promote note
Record, it is determined that the current state that represents for promoting material is have to represent, and then can also determine current popularization thing according to matching result
That expects represents ranking.If matching the corresponding current search for promoting user less than with keyword is promoted promotes record, it is determined that when
The preceding state that represents for promoting material is that nothing represents.
Represent state to determine that material is promoted in competition, keyword can be promoted and pushed away with the search of competition popularization user
Wide daily record is matched, if matching the search for promoting user in the presence of competition corresponding with keyword is promoted promotes record, really
The state that represents that material is promoted in fixed competition is have to represent, and then can also determine that representing for material is promoted in competition according to matching result
Ranking.If matching the search that user is promoted in corresponding competition less than with keyword is promoted promotes record, it is determined that thing is promoted in competition
The state that represents of material is that nothing represents.
S14, represent state according to the corresponding material of promoting of the purchase state and the popularization keyword, be described
It is current to promote user's determination popularization Optimizing Suggestions.
If specifically, currently promoting user has bought popularization keyword, shape can be represented according to current popularization material
State promotes user's determination popularization Optimizing Suggestions for current；If currently promoting user does not buy popularization keyword, can be according to competing
The state that represents for striving popularization material promotes user's determination popularization Optimizing Suggestions for current.
The technical scheme that the present embodiment is provided, by determining the current purchase state for promoting user to popularization keyword, and
Determine to promote the state that represents of material according to purchase state, and with reference to purchase state and promote material represent state currently to push away
Wide user determines to promote Optimizing Suggestions.It is to promote user to determine Optimizing Suggestions to realize automatic, is greatly saved human cost,
Improve popularization effectiveness.
Embodiment two
The present embodiment provides a kind of method that new diagnosis material represents on the basis of above-described embodiment one.Fig. 2 a are
The flow chart of the method that a kind of diagnosis material that the embodiment of the present invention two is provided represents.With reference to Fig. 2 a, the one of the present embodiment offer
Kind can specifically include as follows in the method that diagnosis material represents：
S21, the popularization keyword to be diagnosed for obtaining current popularization user input.
Fig. 2 b are a kind of schematic diagrames of keyword inputting interface that the embodiment of the present invention two is provided.As shown in Figure 2 b, currently
Promoting user can be input into popularization keyword to be diagnosed in keyword inputting interface, can also be input into popularization filtering information,
Such as dispensing device or promote region.Keyword diagnostic device obtains the popularization key that user is input into by keyword inputting interface
Word and popularization filtering information.
S22, determine it is described it is current promote user to it is described popularization keyword purchase state.
S23, determine that the purchase state is not still bought to have bought, if having bought, then continue executing with S24；If
Do not buy, then continue executing with S27.
Specifically, if currently promoting user does not buy popularization keyword, can consider current popularization material represents shape
State be without representing, thus can not detect it is current promote keyword represent state.
Whether S24, the current popularization material of determination represent, if having representing, continue executing with S25；If without representing, continuing to hold
Row S26.
If also obtaining the dispensing filtering information of keyword, then S24 except obtaining popularization keyword to be diagnosed in S21
In the keyword current search for promoting user corresponding with filtering information is delivered can be promoted daily record and be matched, obtain current
Promote material and represent state in the case where filtering information is delivered.The history for wherein searching for the user that is stored with popularization daily record delivers note
Record, the daily record can be obtained based on big data analysis flow playback mode, and material represents can be calculated based on linear regression model (LRM)
Obtain.For example, keyword is Beijing fresh flower express delivery, it is Beijing to promote region, then can first obtain all of current popularization user
Promote region and promote daily record in Pekinese's search, then Beijing fresh flower express delivery is promoted into daily record with the search of the acquisition and matched,
Currently promoted material and represented state in the case where filtering information is delivered.
S25, promote the representing between ranking of material according to current represent ranking and the competition for promoting material
First comparison information, and the current basic impression information promoted associated by material is promoted associated by material with the competition
Basic impression information between the second comparison information, be it is described it is current popularization user determine promote Optimizing Suggestions.
Wherein, basic impression information can include dispensing device type, deliver the period, delivers region, bid and intention matter
At least one of measure.Dispensing device type can hold or mobile for PC (personal computer, personal computer)
End.Intention quality degree can be with the degree of correlation positive correlation between promoting material and promoting keyword, can also be with popularization sentence
Clear and coherent degree positive correlation.The ranking for promoting material can be with bid and intention quality degree positive correlation.
Specifically, be compared with the ranking that represents of competition popularization material by by the current ranking that represents for promoting material,
Ranking can be obtained and promote material better than the current competition for promoting material；The each of material is promoted by current using control variate method again
The basic impression information of item is compared with the basic impression information of the items that material is promoted in corresponding competition, and is according to comparative result
It is current to promote user's determination popularization Optimizing Suggestions.Material is promoted better than the current competition for promoting material for a ranking, if this is competing
The bid for bidding above current popularization material for promoting material is striven, then can advise that currently promoting user improves bid；If this is competing
The intention quality degree for promoting material is striven higher than the current intention degree for promoting material, then can advise currently promoting user optimization popularization
Intention, such as optimization promote the degree of correlation positive correlation between material and popularization keyword, or the clear and coherent degree of sentence is promoted in optimization；
If the competition is promoted material and the current dispensing device type for promoting material, delivers the period or dispensing region is different, can be with
Suggestion is current to be promoted user's adjustment dispensing device type, delivers the period or deliver region.
The current basic impression information promoted associated by material described in S26, comparing is promoted associated by material with the competition
Basic impression information, and according to comparative result for it is described it is current popularization user determine promote Optimizing Suggestions.
Specifically, the items basis impression information of material and corresponding competition will can currently be promoted using control variate method
The every basis impression information for promoting material is compared, and according to comparative result for current popularization user determines that promoting optimization builds
View.Fig. 2 c are a kind of schematic diagrames of diagnostic result that the embodiment of the present invention two is provided.As shown in Figure 2 c, for having bought keyword
And the problem that material does not represent currently is promoted, diagnostic result can include the reason for not representing and Optimizing Suggestions.
S27, determination competition promote whether material represents, if having representing, continue executing with S28；If without representing, continuing to hold
Row S29.
S28, the suggestion current popularization user add the popularization keyword, and the base of material are promoted according to the competition
Plinth impression information determines to promote Optimizing Suggestions for the current popularization user.
Represent if detecting competition and promoting material, illustrate that popularization keyword to be diagnosed has promotional value, can advise
Keyword is promoted in current popularization user addition, and is provided currently to promote user based on the basic impression information that material is promoted in competition
Optimizing Suggestions are promoted, so as to currently promoting after user adds the keyword, the corresponding current popularization thing of the keyword can be represented
Material.
S29, the suggestion current popularization user add the popularization keyword.
Do not represent if detecting competition and promoting material, illustrate that popularization keyword to be diagnosed is probably in industry field
New keyword, can advise currently promoting user's addition promote keyword increase it is current promote material represent chance.
In addition, with reference to Fig. 2 d, the present embodiment can also provide diagnosis case management interface, and idagnostic logout is checked for user,
Such as historical diagnostic keyword, treatment state, Diagnostic Time, actual bid, diagnostic result, Optimizing Suggestions and action-item.Wherein
Action-item is provided with details query function and again diagnostic function.With reference to Fig. 2 e, diagnosis can be inquired about by details query function
The information such as plan (keyword), diagnosis unit, dispensing device, dispensing region, submission time and submitter.User can also pass through
Diagnosis plan is submitted to artificial treatment by details query interface, and carries out problem feedback etc..
The technical scheme that the present embodiment is provided, by determining the current purchase state for promoting user to popularization keyword, if
Current popularization user has bought popularization keyword, then can represent state and basic impression information according to current popularization material,
Compete popularization material represents state and basic impression information, is currently to promote user's determination popularization Optimizing Suggestions；If currently pushing away
Wide user does not buy popularization keyword, then can represent state and basic impression information according to competition popularization material, is current
User is promoted to determine to promote Optimizing Suggestions.Further increase popularization effectiveness.
Embodiment three
Fig. 3 is the structure chart of the device that a kind of diagnosis material that the embodiment of the present invention three is provided represents.The device typically may be used
Suitable for the online situation for promoting optimization for the treatment of.Referring to Fig. 3, the tool of the device that a kind of diagnosis material that the present embodiment is provided represents
Body structure is as follows：
Keyword acquisition module 31, for obtaining the current popularization keyword to be diagnosed for promoting user input；
Purchase state determining module 32, for determining the current purchase shape for promoting user to the popularization keyword
State；
Represent state determining module 33, for according to the purchase state, determining the corresponding popularization of the popularization keyword
Material represents state；
Optimizing Suggestions determining module 34, for according to the purchase state and the corresponding popularization thing of the popularization keyword
That expects represents state, is that the current popularization user determines to promote Optimizing Suggestions.
Exemplary, the state determining module 33 that represents specifically can be used for：
If the current popularization user has bought the popularization keyword, it is determined that the popularization keyword is corresponding to be belonged to
The current current popularization material for promoting user represents state；
If the current popularization user does not buy the popularization keyword, it is determined that the popularization keyword is corresponding to be belonged to
The competition that user is promoted in the competition promotes material and represents state.
Exemplary, the Optimizing Suggestions determining module 34 specifically can be used for：
If the current popularization user has bought the popularization keyword, and the current popularization material then compares without representing
The current basic impression information promoted associated by material promotes the basic impression information associated by material with the competition,
And according to comparative result for the current popularization user determines to promote Optimizing Suggestions；
If the current popularization user has bought the popularization keyword, and the current popularization material has and represents, then according to
According to current first comparison information represented between ranking that material is promoted in ranking and the competition that represents for promoting material, with
And the current basic impression information promoted associated by material promotes the basic impression information associated by material with the competition
Between the second comparison information, be it is described it is current popularization user determine promote Optimizing Suggestions.
Exemplary, the Optimizing Suggestions determining module 34 specifically can be used for：
If the current popularization user does not buy the popularization keyword, and the competition promotes material without representing, then build
Discuss the current popularization user and add the popularization keyword；
If the current popularization user does not buy the popularization keyword, and the competition is promoted material and is had and represents, then build
Discuss the current popularization user and add the popularization keyword, and be institute according to the basic impression information that material is promoted in the competition
Current popularization user is stated to determine to promote Optimizing Suggestions.
Exemplary, the basic impression information includes dispensing device type, delivers the period, delivers region, bid and create
At least one of meaning quality degree.
The device that the diagnosis material that the present embodiment is provided represents, the diagnosis material exhibition provided with any embodiment of the present invention
Existing method belongs to same inventive concept, the method that the diagnosis material that executable any embodiment of the present invention is provided represents, tool
It is standby to perform the corresponding functional module of method and beneficial effect that diagnosis material represents.The not technology of detailed description in the present embodiment
Details, reference can be made to the method that the diagnosis material that any embodiment of the present invention is provided represents.
Example IV
Fig. 4 is a kind of structure chart of equipment that the embodiment of the present invention four is provided, as shown in figure 4, the equipment includes：
One or more processors 410, in Fig. 4 by taking a processor 410 as an example；
Memory 420；
The electronic equipment can also include：Input unit 430 and output device 440.
Processor 410, memory 420, input unit 430 and output device 440 in the electronic equipment can pass through
Bus or other modes are connected, in Fig. 4 as a example by being connected by bus.
Memory 420 as a kind of non-transient computer readable storage medium storing program for executing, can be used for store software program, computer can
Corresponding programmed instruction/the module of date storage method in configuration processor and module, such as the embodiment of the present application is (for example, accompanying drawing 3
Shown keyword acquisition module 31, purchase state determining module 32, represent state determining module 33 and Optimizing Suggestions determine mould
Block 34).Processor 410 is by running the software program stored in memory 420, instructing and module, so as to perform service
The various function application of device and data processing, that is, realize the device that the diagnosis material of above method embodiment represents.
Memory 420 can include storing program area and storage data field, wherein, storing program area can store operation system
Application program required for system, at least one function；Storage data field can be stored and use created number according to electronic equipment
According to etc..Additionally, memory 420 can include high-speed random access memory, non-transitory memory can also be included, for example extremely
Few disk memory, flush memory device or other non-transitory solid-state memories.In certain embodiments, memory
420 is optional including the memory remotely located relative to processor 410, and these remote memories can be by network connection to end
End equipment.The example of above-mentioned network includes but is not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
Input unit 430 can be used to receive the numeral or character information of input, and generation sets with the user of electronic equipment
Put and the input of key signals that function control is relevant.Output device 440 may include the display devices such as display screen.
Namely：Above-mentioned electronic equipment includes：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more for the treatment of
When device is realized, proceed as follows：
Obtain the current popularization keyword to be diagnosed for promoting user input；
Determine the current purchase state for promoting user to the popularization keyword；
According to the purchase state, determine the corresponding popularization material of the popularization keyword represents state；
Represent state according to the corresponding popularization material of the purchase state and the popularization keyword, be described current
User is promoted to determine to promote Optimizing Suggestions.
Exemplary, according to the purchase state, determine the corresponding popularization material of the popularization keyword represents state,
Including：
If the current popularization user has bought the popularization keyword, it is determined that the popularization keyword is corresponding to be belonged to
The current current popularization material for promoting user represents state；
If the current popularization user does not buy the popularization keyword, it is determined that the popularization keyword is corresponding to be belonged to
The competition that user is promoted in the competition promotes material and represents state.
Exemplary, represent state according to the corresponding popularization material of the purchase state and the popularization keyword,
For the current popularization user determines to promote Optimizing Suggestions, including：
If the current popularization user has bought the popularization keyword, and the current popularization material then compares without representing
The current basic impression information promoted associated by material promotes the basic impression information associated by material with the competition,
And according to comparative result for the current popularization user determines to promote Optimizing Suggestions；
If the current popularization user has bought the popularization keyword, and the current popularization material has and represents, then according to
According to current first comparison information represented between ranking that material is promoted in ranking and the competition that represents for promoting material, with
And the current basic impression information promoted associated by material promotes the basic impression information associated by material with the competition
Between the second comparison information, be it is described it is current popularization user determine promote Optimizing Suggestions.
Exemplary, represent state according to the corresponding popularization material of the purchase state and the popularization keyword,
For the current popularization user determines to promote Optimizing Suggestions, including：
If the current popularization user does not buy the popularization keyword, and the competition promotes material without representing, then build
Discuss the current popularization user and add the popularization keyword；
If the current popularization user does not buy the popularization keyword, and the competition is promoted material and is had and represents, then build
Discuss the current popularization user and add the popularization keyword, and be institute according to the basic impression information that material is promoted in the competition
Current popularization user is stated to determine to promote Optimizing Suggestions.
Exemplary, the basic impression information includes dispensing device type, delivers the period, delivers region, bid and create
At least one of meaning quality degree.
Embodiment five
The embodiment of the present invention five additionally provides a kind of computer-readable recording medium, and the program is when executed by realizing
The method that diagnosis material described in the embodiment of the present invention represents.
The computer-readable storage medium of the embodiment of the present invention, can be using any of one or more computer-readable media
Combination.Computer-readable medium can be computer-readable signal media or computer-readable recording medium.Computer-readable
Storage medium for example may be-but not limited to-the system of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, device or
Device, or any combination above.The more specifically example (non exhaustive list) of computer-readable recording medium includes：Tool
There are electrical connection, portable computer diskette, hard disk, random access memory (RAM), the read-only storage of one or more wires
(ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-
ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.In this document, computer-readable storage
Medium can be it is any comprising or storage program tangible medium, the program can be commanded execution system, device or device
Using or it is in connection.
Computer-readable signal media can include the data-signal propagated in a base band or as a carrier wave part,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limit
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Read any computer-readable medium beyond storage medium, the computer-readable medium can send, propagates or transmit to be used for
Used by instruction execution system, device or device or program in connection.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but do not limit
In wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
Computer for performing present invention operation can be write with one or more programming language or its combination
Program code, described program design language includes object oriented program language-such as Java, Smalltalk, C++,
Also include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with
Fully perform on the user computer, partly perform on the user computer, performed as an independent software kit, portion
Part on the user computer is divided to perform on the remote computer or performed on remote computer or server completely.
Be related in the situation of remote computer, remote computer can be by the network of any kind --- including LAN (LAN) or
Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (is for example carried using Internet service
Come by Internet connection for business).
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art various obvious changes,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is carried out by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
More other Equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (12)
1. it is a kind of to diagnose the method that material represents, it is characterised in that including：
Obtain the current popularization keyword to be diagnosed for promoting user input；
Determine the current purchase state for promoting user to the popularization keyword；
According to the purchase state, determine the corresponding popularization material of the popularization keyword represents state；
Represent state according to the corresponding popularization material of the purchase state and the popularization keyword, be the current popularization
User determines to promote Optimizing Suggestions.
2. method according to claim 1, it is characterised in that according to the purchase state, determine the popularization keyword
The corresponding state that represents for promoting material, including：
If the current popularization user has bought the popularization keyword, it is determined that the popularization keyword is corresponding to belong to described
The current current popularization material for promoting user represents state；
If the current popularization user does not buy the popularization keyword, it is determined that the popularization keyword is corresponding to belong to described
The competition that user is promoted in competition promotes material and represents state.
3. method according to claim 2, it is characterised in that according to the purchase state and the popularization keyword pair
The popularization material answered represents state, is that the current popularization user determines to promote Optimizing Suggestions, including：
If the current popularization user has bought the popularization keyword, and the current popularization material compares institute without representing, then
State the current basic impression information promoted associated by material and basic impression information associated by material is promoted in the competition, and according to
According to comparative result for the current popularization user determines to promote Optimizing Suggestions；
If the current popularization user has bought the popularization keyword, and the current popularization material has and represents, then according to institute
State current the first comparison information represented between ranking for representing ranking and competition popularization material for promoting material, Yi Jisuo
State the current basic impression information promoted associated by material and the competition is promoted between the basic impression information associated by material
The second comparison information, be it is described it is current popularization user determine promote Optimizing Suggestions.
4. method according to claim 2, it is characterised in that according to the purchase state and the popularization keyword pair
The popularization material answered represents state, is that the current popularization user determines to promote Optimizing Suggestions, including：
If the current popularization user does not buy the popularization keyword, and the competition promotes material and advises institute without representing, then
State current popularization user and add the popularization keyword；
If the current popularization user does not buy the popularization keyword, and the competition is promoted material and is had and represents, then advise institute
State current popularization user and add the popularization keyword, and work as described according to the basic impression information that material is promoted in the competition
Preceding popularization user determines to promote Optimizing Suggestions.
5. the method according to claim 3 or 4, it is characterised in that the basic impression information include dispensing device type,
Deliver the period, deliver at least one of region, bid and intention quality degree.
6. it is a kind of to diagnose the device that material represents, it is characterised in that including：
Keyword acquisition module, for obtaining the current popularization keyword to be diagnosed for promoting user input；
Purchase state determining module, for determining the current purchase state for promoting user to the popularization keyword；
Represent state determining module, for according to the purchase state, determining the corresponding popularization material of the popularization keyword
Represent state；
Optimizing Suggestions determining module, for according to the corresponding exhibition for promoting material of the purchase state and the popularization keyword
Present condition, is that the current popularization user determines to promote Optimizing Suggestions.
7. device according to claim 6, it is characterised in that it is described represent state determining module specifically for：
If the current popularization user has bought the popularization keyword, it is determined that the popularization keyword is corresponding to belong to described
The current current popularization material for promoting user represents state；
If the current popularization user does not buy the popularization keyword, it is determined that the popularization keyword is corresponding to belong to described
The competition that user is promoted in competition promotes material and represents state.
8. device according to claim 7, it is characterised in that the Optimizing Suggestions determining module specifically for：
If the current popularization user has bought the popularization keyword, and the current popularization material compares institute without representing, then
State the current basic impression information promoted associated by material and basic impression information associated by material is promoted in the competition, and according to
According to comparative result for the current popularization user determines to promote Optimizing Suggestions；
If the current popularization user has bought the popularization keyword, and the current popularization material has and represents, then according to institute
State current the first comparison information represented between ranking for representing ranking and competition popularization material for promoting material, Yi Jisuo
State the current basic impression information promoted associated by material and the competition is promoted between the basic impression information associated by material
The second comparison information, be it is described it is current popularization user determine promote Optimizing Suggestions.
9. device according to claim 7, it is characterised in that the Optimizing Suggestions determining module specifically for：
If the current popularization user does not buy the popularization keyword, and the competition promotes material and advises institute without representing, then
State current popularization user and add the popularization keyword；
If the current popularization user does not buy the popularization keyword, and the competition is promoted material and is had and represents, then advise institute
State current popularization user and add the popularization keyword, and work as described according to the basic impression information that material is promoted in the competition
Preceding popularization user determines to promote Optimizing Suggestions.
10. device according to claim 8 or claim 9, it is characterised in that the basic impression information includes dispensing device class
At least one of type, dispensing period, dispensing region, bid and intention quality degree.
11. a kind of equipment, it is characterised in that the equipment includes：One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processor realities
The method that now the diagnosis material as described in any in claim 1-5 represents.
A kind of 12. computer-readable recording mediums, are stored thereon with computer program, it is characterised in that the program is by processor
The method that the diagnosis material as described in any in claim 1-5 represents is realized during execution.
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