CN107682717B - Service recommendation method, device, equipment and storage medium - Google Patents
Service recommendation method, device, equipment and storage medium Download PDFInfo
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- CN107682717B CN107682717B CN201710757868.XA CN201710757868A CN107682717B CN 107682717 B CN107682717 B CN 107682717B CN 201710757868 A CN201710757868 A CN 201710757868A CN 107682717 B CN107682717 B CN 107682717B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2408—Monitoring of the upstream path of the transmission network, e.g. client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42203—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] sound input device, e.g. microphone
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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Abstract
The invention discloses a service recommendation method, a device, equipment and a storage medium, wherein the method comprises the following steps: monitoring whether a service recommendation condition is met or not in the video playing process; if the service recommendation condition is met, acquiring service recommendation content corresponding to the video; displaying the service recommendation content on a video playing interface; when a service execution request of a user recommending content for the presented service is received, the requested service is executed. By applying the scheme of the invention, the user operation can be simplified, the processing efficiency can be improved, and the like.
Description
[ technical field ] A method for producing a semiconductor device
The present invention relates to computer application technologies, and in particular, to a service recommendation method, apparatus, device, and storage medium.
[ background of the invention ]
The video is watched by using video playing equipment such as a television and the like, which is a common entertainment means, and a user usually matches some foods while watching the video, such as Korean drama matching beer + fried chicken, football match matching beer + crayfish and the like.
However, in practical application, the korean drama to be watched is selected to find that the chicken is not fried at home, the crayfish is forgotten to buy when the user sits down to watch the game, and the user finds that the iced beer is not available at the hand when the user wants to take a favorite ball and drink the ball smoothly.
If the user wants to purchase the food, the user can only go out to a nearby supermarket to purchase the food, or the user can log in an online take-out platform through a mobile phone and the like to place an order to purchase the food.
In addition, in sporting event scenes, particularly in athletic events such as football games, there are often periods of midrange rest during which a user can only passively view advertisements.
If a user does not want to watch advertisements, for example, in the half-time period of a football game, the user wants to watch the event highlights of the last match of two teams, the user can only manually search for the related event highlight videos through a mobile phone or a PC, and the like, and watch the related event highlight videos.
No matter the user buys take-out or searches videos, the user needs to manually operate the video searching device, and the implementation process is complicated.
[ summary of the invention ]
In view of this, the present invention provides a service recommendation method, apparatus, device and storage medium, which can simplify user operations and improve processing efficiency.
The specific technical scheme is as follows:
a service recommendation method, comprising:
monitoring whether a service recommendation condition is met or not in the video playing process;
if the service recommendation condition is met, acquiring service recommendation content corresponding to the video;
displaying the service recommendation content on a video playing interface;
when a service execution request of a user recommending content for the presented service is received, the requested service is executed.
According to a preferred embodiment of the present invention, the meeting the service recommendation condition includes:
the playing time of the video reaches a preset time;
or, the video has an intermediate interval and enters the intermediate interval period;
alternatively, a service recommendation request is received from a user.
According to a preferred embodiment of the present invention, the receiving a service recommendation request from a user includes:
receiving a service recommendation request in a voice form sent by a user;
the receiving of the service execution request of the user for the presented service recommendation content includes:
and receiving a service execution request in a voice form sent by a user aiming at the displayed service recommendation content.
According to a preferred embodiment of the present invention, the obtaining of the service recommendation content corresponding to the video includes:
and determining service recommendation content corresponding to the video according to the preset corresponding relationship between different video types and the corresponding service recommendation content.
According to a preferred embodiment of the present invention, the service recommendation content includes one or all of the following:
recommending take-out;
and recommending the related video.
According to a preferred embodiment of the present invention, when receiving a service execution request of a user for recommending content for a presented service, executing the requested service includes:
when receiving a service execution request of a user for the recommended takeout, ordering and purchasing the requested takeout for the user;
and when a service execution request of the user for the recommended related video is received, playing the requested related video for the user.
According to a preferred embodiment of the invention, the method further comprises:
if a service execution request of a service other than the service recommended content shown by the user is received, executing the requested service;
the obtaining of the service recommendation content corresponding to the video includes:
and determining service recommendation content corresponding to the video by combining at least one of historical service execution request records when the user watches the video of the video type and historical service execution request records when all users watch the video of the video type.
A service recommendation device comprising: the device comprises an acquisition unit, a display unit and an execution unit;
the acquisition unit is used for monitoring whether a service recommendation condition is met or not in the video playing process, and if the service recommendation condition is met, acquiring the service recommendation content corresponding to the video;
the display unit is used for displaying the service recommendation content on a video playing interface;
the execution unit is used for executing the requested service when receiving a service execution request of the user for the displayed service recommendation content.
According to a preferred embodiment of the present invention, the meeting the service recommendation condition includes:
the playing time of the video reaches a preset time;
or, the video has an intermediate interval and enters the intermediate interval period;
alternatively, a service recommendation request is received from a user.
According to a preferred embodiment of the present invention, the obtaining unit receives a service recommendation request in a voice form sent by a user;
the execution unit receives a service execution request in a voice form sent by a user aiming at the displayed service recommendation content.
According to a preferred embodiment of the present invention, the obtaining unit determines the service recommendation content corresponding to the video according to a preset correspondence between different video types and the corresponding service recommendation content.
According to a preferred embodiment of the present invention, the service recommendation content includes one or all of the following:
recommending take-out;
and recommending the related video.
According to a preferred embodiment of the present invention, the execution unit receives a service execution request of a user for recommended takeout, and orders the user to purchase the requested takeout;
and the execution unit receives a service execution request of the user for the recommended related video and plays the requested related video for the user.
According to a preferred embodiment of the invention, the execution unit is further adapted to,
if a service execution request of a service other than the service recommended content shown by the user is received, executing the requested service;
the obtaining unit is further configured to obtain,
and determining service recommendation content corresponding to the video by combining at least one of historical service execution request records when the user watches the video of the video type and historical service execution request records when all users watch the video of the video type.
A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the method as described above when executing the program.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method as set forth above.
Based on the above description, it can be seen that, by adopting the scheme of the present invention, whether the service recommendation condition is met can be monitored in the video playing process, once the service recommendation condition is met, the service recommendation content corresponding to the video can be obtained, and the service recommendation content is displayed on the video playing interface, and then, when a service execution request of the user for the displayed service recommendation content is received, the requested service can be executed.
[ description of the drawings ]
Fig. 1 is a flowchart of an embodiment of a service recommendation method according to the present invention.
Fig. 2 is a schematic structural diagram of a service recommendation apparatus according to an embodiment of the present invention.
FIG. 3 illustrates a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present invention.
[ detailed description ] embodiments
In order to make the technical solution of the present invention clearer and more obvious, the solution of the present invention is further described below by referring to the drawings and examples.
It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a flowchart of an embodiment of a service recommendation method according to the present invention, as shown in fig. 1, including the following specific implementation manners.
In 101, during video playing, whether service recommendation conditions are met is monitored.
In the video playing process, whether the service recommendation condition is met can be monitored in real time, and meeting the service recommendation condition can be as follows:
1) the playing time of the video reaches a preset time;
2) the video has an intermediate interval (such as midfield rest) and enters an intermediate interval period;
3) a service recommendation request is received from a user.
Wherein, 1) and 2) are modes of actively calling up the service recommendation function by the system, and 3) is a mode of actively calling up the service recommendation function for the user.
For example, when the user watches a korean drama, the watching time length of the user may be counted, and when the watching time length (i.e., the video playing time length) reaches a predetermined time length, for example, 10 minutes, it may be considered that the service recommendation condition is satisfied.
For another example, when the user watches a football game, the service recommendation condition may be considered to be satisfied when the user enters a half-time period.
For another example, when a user watches a drama or a soccer game, if a service recommendation request from the user is received, it may be considered that the service recommendation condition is satisfied.
How the user issues the service recommendation request is not limited.
For example, the user may issue the service recommendation request by using a remote controller, wherein a specific button may be provided on the remote controller, and when the button is monitored to be pressed, the user may be considered to issue the service recommendation request.
For another example, the user may also send a service recommendation request in a voice form by means of voice.
Preferably, the service recommendation request can be sent out in a voice mode so as to simplify the operation of the user.
At 102, if the service recommendation condition is satisfied, service recommendation content corresponding to the video is acquired.
In 103, the service recommendation content is presented on the video playing interface.
102-103, when the service recommendation condition is satisfied, the service recommendation content corresponding to the video may be first obtained, and then the obtained service recommendation content may be displayed on the video playing interface.
The service recommendation content corresponding to the video being played can be determined according to the preset corresponding relationship between different video types and the corresponding service recommendation content.
How to obtain the video type of the video being played can be determined according to actual needs. For example, a sufficient number of training samples can be obtained in advance, the training samples include different types of videos and type labeling results, an identification model is trained by using the training samples in a deep learning manner, and the identification model can learn characteristics and the like of the different types of videos, so that different video types can be effectively distinguished, and how to train the videos is the prior art.
In addition, for different video types, the corresponding service recommendation contents may be set respectively, that is, the corresponding relationship between the different video types and the corresponding service recommendation contents is set, and the corresponding service recommendation contents may include one or all of the following: recommended takeaway, recommended relevant video.
The correspondence may be illustrated as follows:
korea- > beer + fried chicken;
football match- > beer + crayfish;
football match- > the match of the last match of two teams is gathered, the ten best goals of the last round of match of the two teams are in the tournament, and the ten best fighting of the last round of match of the two teams are in the tournament.
For videos such as movies or dramas, the service recommendation content usually only includes recommended takeoffs, and takeoffs recommended by different types of movies or dramas may be different, for sports events without an intermediate interval, the service recommendation content may only include recommended takeoffs, for sports events with an intermediate interval, the service recommendation content may only include recommended takeoffs, may only include recommended related videos, and may also include both recommended takeoffs and recommended related videos.
In addition, how to divide the video types can be determined according to actual needs, and is not limited to the above illustration.
Similarly, how to set the above correspondence relationship may also be determined according to actual needs, and is not limited to the above.
In this way, for a video being played, the video type of the video may be identified by using the identification model, and then, the service recommendation content corresponding to the video type may be acquired, so that the acquired service recommendation content is displayed on a video playing interface.
How to display the service recommendation content on the video playing interface is not limited and can be determined according to actual needs.
For example, the content may be displayed in a small area in the lower right corner of the video playing interface, where the displayed content includes recommended takeoffs, a recommended related video list, and the like.
In 104, when a service execution request of a user recommending content for the presented service is received, the requested service is executed.
For example, when a user request for a recommended takeaway service is received, the requested takeaway may be placed for purchase by the user.
When a user service execution request for the recommended related video is received, the related video requested by the user may be played.
When playing the related video, a Picture-in-Picture (PiP) technique may be used, such as playing the related video in a small area in the lower right corner of the video playing interface.
The pip technique uses a superposition of two video pictures, one large and one small, to present two video signals simultaneously, i.e. while one video is played out of the screen, the other video is played out of a small area of the picture simultaneously.
How the user issues the service execution request is also not limiting.
For example, the user may use a remote control to issue a service execution request, and the user may select a takeout to be purchased or a related video to be viewed by operating a button on the remote control and issue a confirmation instruction.
For another example, the user may also send a service execution request in a voice form by means of voice, and the voice content may be "i make a beer and fry chicken" or "i want to watch a sports pool of the last match of two teams", etc.
Preferably, the service execution request can be issued by voice to simplify the user's operation.
In addition, the user may issue a service execution request for a service other than the presented service recommendation content in addition to the service execution request for the presented service recommendation content, and accordingly, execute the service requested by the user.
Therefore, when the user watches a certain video, if the service recommendation content of the video needs to be acquired, the service recommendation content corresponding to the video can be determined by further combining at least one of the historical service execution request records when the user watches the video of the video type and the historical service execution request records when all the users watch the video of the video type.
For example, when the user watches a certain drama, the recommended takeout is "beer + fried chicken", and the user wants to eat "popcorn", a service execution request "help me click one piece of popcorn" can be sent out by voice, and the user can place an order to purchase the requested takeout.
For another example, if the user needs to recommend takeout to the user when viewing a certain drama, the user may be recommended the most frequently purchased takeout according to the history service execution request record when the user has viewed the drama in the past, or recommended the most popular takeout when viewing the drama according to the history service execution request record when all the users have viewed the drama in the past, or the like.
By the method, personalized recommendation for different users can be realized, and the users can be helped to discover contents which may be interested by the users but are not discovered yet.
The scheme of the invention is further illustrated by the following specific examples.
Example 1
The user watches the Korean drama through the television, and when the playing time reaches 10 minutes, the takeout recommended to the user is displayed on a video playing interface, such as 'beer + fried chicken';
if the user wants to take a take-out of the key point, the user can say that the key point is beer and fried chicken or help me to take a take-out of the key point, and the like;
the user is then placed a purchase order for the requested "beer + fried chicken".
Example two
The user watches the Korean drama through the television, and if the user wants to click a takeout, the user can say 'help me click a takeout' to the television;
correspondingly, the recommended take-out 'beer + fried chicken' is displayed on the video playing interface;
if the user wants to take a take-out, the user can say 'help me click a take-out' to the television, and then the user can order to buy the requested 'beer + fried chicken';
if the user does not want the take away, other needs may be spoken to the television, such as "help me a piece of popcorn", and then the user may be placed an order to purchase the requested "popcorn".
Example three
The method comprises the steps that a user watches a football match through a television, when a half-time break period is entered, takeaway recommended for the user and related videos are displayed on a video playing interface, and if the recommended takeaway is 'beer + crayfish', the recommended related videos are 'event collection of two teams in the last match', 'perfect goal of one round of the match in the tournament where the two teams are located' and 'perfect rescue of one round of the match in the tournament where the two teams are located';
if the user wants to watch the related video "the event highlights of the last match of the two teams", then the user can say "i want to watch the event highlights of the last match of the two teams" to the television;
then, the picture-in-picture technology can be adopted to play the related video of the event collection of the last match of the two teams for the user on the video playing interface, if necessary, the user can further send out an amplification instruction through voice, and thus the related video of the event collection of the last match of the two teams is amplified to the full screen for watching.
Example four
A user watches a football game through a television, and can speak about 'playing some related videos for me' towards the television when entering a half-time period;
accordingly, the related videos recommended for the user can be displayed on the video playing interface, such as "the event collection of the last match of the two teams", "the perfect goal of the last match of the two teams in the tournament" and "the perfect putting of the last match of the first match of the two teams in the tournament";
the user may further say "i want to see the event highlights of the last match of the two teams" to the tv;
then, the picture-in-picture technology can be adopted to play the related video of the event collection of the last match of the two teams for the user on the video playing interface, if necessary, the user can further send out an amplification instruction through voice, and thus the related video of the event collection of the last match of the two teams is amplified to the full screen for watching.
In the above examples, how to complete the order purchase is not limited, for example, the user may be further allowed to determine the purchase amount.
In addition, after receiving the voice from the user, the user's requirements can be accurately known through the existing technologies of voice recognition, semantic understanding and the like.
In short, by adopting the scheme of the method embodiment, whether the service recommendation condition is met can be monitored in the video playing process, once the service recommendation condition is met, the service recommendation content corresponding to the video can be obtained and displayed on the video playing interface, and subsequently, when a service execution request of a user for the displayed service recommendation content is received, the requested service can be executed.
The above is a description of method embodiments, and the embodiments of the present invention are further described below by way of apparatus embodiments.
Fig. 2 is a schematic diagram of a composition structure of an embodiment of the service recommendation device according to the present invention, as shown in fig. 2, including: an acquisition unit 201, a presentation unit 202 and an execution unit 203.
The obtaining unit 201 is configured to monitor whether a service recommendation condition is met in a video playing process, and if the service recommendation condition is met, obtain a service recommendation content corresponding to the video.
The presentation unit 202 is configured to present the service recommendation content on the video playing interface.
An executing unit 203, configured to, when receiving a service execution request of a user for the presented service recommendation content, execute the requested service.
In the video playing process, the obtaining unit 201 may monitor whether the service recommendation condition is satisfied in real time, where the satisfaction of the service recommendation condition may refer to:
1) the playing time of the video reaches a preset time;
2) the video has an intermediate interval (such as midfield rest) and enters an intermediate interval period;
3) a service recommendation request is received from a user.
Wherein, 1) and 2) are modes of actively calling up the service recommendation function by the system, and 3) is a mode of actively calling up the service recommendation function for the user.
For example, when the user watches a korean drama, the watching time length of the user may be counted, and when the watching time length (i.e., the video playing time length) reaches a predetermined time length, for example, 10 minutes, it may be considered that the service recommendation condition is satisfied.
For another example, when the user watches a football game, the service recommendation condition may be considered to be satisfied when the user enters a half-time period.
For another example, when a user watches a drama or a soccer game, if a service recommendation request from the user is received, it may be considered that the service recommendation condition is satisfied.
How the user issues the service recommendation request is not limited.
For example, the user may issue the service recommendation request by using a remote controller, wherein a specific button may be provided on the remote controller, and when the button is monitored to be pressed, the user may be considered to issue the service recommendation request.
For another example, the user may also send a service recommendation request in a voice form by means of voice.
Preferably, the service recommendation request can be sent out in a voice mode so as to simplify the operation of the user.
If the service recommendation condition is satisfied, the obtaining unit 201 may further obtain the service recommendation content corresponding to the video being played, for example, the service recommendation content corresponding to the video being played may be determined according to a preset correspondence between different video types and the corresponding service recommendation content.
How to obtain the video type of the video being played can be determined according to actual needs. For example, a sufficient number of training samples can be obtained in advance, the training samples include different types of videos and type labeling results, an identification model is trained by using the training samples in a deep learning manner, and the identification model can learn characteristics and the like of the different types of videos, so that different video types can be effectively distinguished, and how to train the videos is the prior art.
In addition, for different video types, the corresponding service recommendation contents may be set respectively, that is, the corresponding relationship between the different video types and the corresponding service recommendation contents is set, and the corresponding service recommendation contents may include one or all of the following: recommended takeaway, recommended relevant video.
For videos such as movies or dramas, the service recommendation content usually only includes recommended takeoffs, and takeoffs recommended by different types of movies or dramas may be different, for sports events without an intermediate interval, the service recommendation content may only include recommended takeoffs, for sports events with an intermediate interval, the service recommendation content may only include recommended takeoffs, may only include recommended related videos, and may also include both recommended takeoffs and recommended related videos.
In this way, for a video being played, the obtaining unit 201 may first identify a video type of the video by using the identification model, and then the obtaining unit 201 may obtain the service recommendation content corresponding to the video type, and further the displaying unit 202 may display the obtained service recommendation content on a video playing interface.
How the presentation unit 202 presents the service recommendation content on the video playing interface is not limited, and may be determined according to actual needs.
For example, the content may be presented in a small area in the lower right corner of the video playing interface, and the presented content may include recommended takeoffs, a recommended related video list, and the like.
Subsequently, if receiving a service execution request for the recommended takeout from the user, the execution unit 203 may place an order for the user to purchase the requested takeout, and if receiving a service execution request for the recommended related video from the user, may play the requested related video for the user.
How the user issues the service execution request is also not limiting.
For example, the user may use a remote control to issue a service execution request, and the user may select a takeout to be purchased or a related video to be viewed by operating a button on the remote control and issue a confirmation instruction.
For another example, the user may also make a service execution request in a voice form by means of voice.
In addition, the user may issue a service execution request for a service other than the presented service recommendation content in addition to the service execution request for the presented service recommendation content, and accordingly, execute the service requested by the user.
That is, the execution unit 203 may be further configured to, if a service execution request of a service other than the service recommendation content presented by the user is received, execute the requested service.
In this way, subsequently, when the user watches a certain video, if the service recommendation content of the video needs to be acquired, the acquiring unit 201 may further determine the service recommendation content corresponding to the video in combination with at least one of the historical service execution request records when the user watches the video of the video type and the historical service execution request records when all users watch the video of the video type.
By the method, personalized recommendation for different users can be realized, and the users can be helped to discover contents which may be interested by the users but are not discovered yet.
For a specific work flow of the embodiment of the apparatus shown in fig. 2, reference is made to the related description in the foregoing method embodiment, and details are not repeated.
In short, by adopting the scheme of the device embodiment, whether the service recommendation condition is met can be monitored in the video playing process, once the service recommendation condition is met, the service recommendation content corresponding to the video can be acquired and displayed on the video playing interface, and subsequently, when a service execution request of a user for the displayed service recommendation content is received, the requested service can be executed.
FIG. 3 illustrates a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present invention. The computer system/server 12 shown in FIG. 3 is only one example and should not be taken to limit the scope of use or functionality of embodiments of the present invention.
As shown in FIG. 3, computer system/server 12 is in the form of a general purpose computing device. The components of computer system/server 12 may include, but are not limited to: one or more processors (processing units) 16, a memory 28, and a bus 18 that connects the various system components, including the memory 28 and the processors 16.
Computer system/server 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The computer system/server 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, and commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The computer system/server 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display, etc.), with one or more devices that enable a user to interact with the computer system/server 12, and/or with any devices (e.g., network card, modem, etc.) that enable the computer system/server 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the computer system/server 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via the network adapter 20. As shown in FIG. 3, network adapter 20 communicates with the other modules of computer system/server 12 via bus 18. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the computer system/server 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processor 16 executes various functional applications and data processing by running the program stored in the memory 28, for example, implementing the method in the embodiment shown in fig. 1, that is, during the video playing process, monitoring whether the service recommendation condition is met, if the service recommendation condition is met, obtaining the service recommendation content corresponding to the video, displaying the service recommendation content on the video playing interface, and when a service execution request of the user for the displayed service recommendation content is received, executing the requested service.
For specific implementation, please refer to the related descriptions in the foregoing embodiments, and further description is omitted.
The invention also discloses a computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, will carry out the method as in the embodiment shown in fig. 1.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method, etc., can be implemented in other ways. For example, the above-described device embodiments are merely illustrative, and for example, the division of the units is only one logical functional division, and other divisions may be realized in practice.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (12)
1. A service recommendation method, comprising:
monitoring whether a service recommendation condition is met or not in the video playing process;
if the service recommendation condition is met, determining service recommendation content corresponding to the video according to a preset corresponding relation between the video type and the service recommendation content;
displaying the service recommendation content on a video playing interface;
executing the requested service when receiving a service execution request of the user for the presented service recommendation content;
the method further comprises the following steps: if a service execution request of the user for a service other than the displayed service recommended content is received, executing the requested service other than the displayed service recommended content;
the determining of the service recommendation content corresponding to the video further includes: and determining service recommendation content corresponding to the video by combining at least one of historical service execution request records when the user watches the video of the video type and historical service execution request records when all users watch the video of the video type.
2. The method of claim 1,
the meeting the service recommendation condition comprises:
the playing time of the video reaches a preset time;
or, the video has an intermediate interval and enters the intermediate interval period;
alternatively, a service recommendation request is received from a user.
3. The method of claim 2,
the receiving of the service recommendation request from the user comprises:
receiving a service recommendation request in a voice form sent by a user;
the receiving of the service execution request of the user for the presented service recommendation content includes:
and receiving a service execution request in a voice form sent by a user aiming at the displayed service recommendation content.
4. The method of claim 1,
the service recommendation content includes one or all of:
a recommended takeaway;
recommended relevant videos.
5. The method of claim 4,
the, when receiving a service execution request of a user for the presented service recommendation content, executing the requested service includes:
when receiving a service execution request of a user for the recommended takeout, ordering and purchasing the requested takeout for the user;
and when a service execution request of the user for the recommended related video is received, playing the requested related video for the user.
6. A service recommendation device, comprising: the device comprises an acquisition unit, a display unit and an execution unit;
the acquisition unit is used for monitoring whether a service recommendation condition is met or not in the video playing process, and if the service recommendation condition is met, determining the service recommendation content corresponding to the video according to the preset corresponding relation between the video type and the service recommendation content;
the display unit is used for displaying the service recommendation content on a video playing interface;
the execution unit is used for executing the requested service when receiving a service execution request of the user for the displayed service recommendation content;
the execution unit is further configured to, if a service execution request of the user for a service other than the displayed service recommended content is received, execute the requested service other than the displayed service recommended content;
the obtaining unit is further configured to determine service recommendation content corresponding to the video in combination with at least one of a historical service execution request record when the user watches the video of the video type and a historical service execution request record when all users watch the video of the video type.
7. The apparatus of claim 6,
the meeting the service recommendation condition comprises:
the playing time of the video reaches a preset time;
or, the video has an intermediate interval and enters the intermediate interval period;
alternatively, a service recommendation request is received from a user.
8. The apparatus of claim 7,
the obtaining unit receives a service recommendation request in a voice form sent by a user;
the execution unit receives a service execution request in a voice form sent by a user aiming at the displayed service recommendation content.
9. The apparatus of claim 6,
the service recommendation content includes one or all of:
a recommended takeaway;
recommended relevant videos.
10. The apparatus of claim 9,
the execution unit receives a service execution request of the user for the recommended takeout and orders the user to purchase the requested takeout;
and the execution unit receives a service execution request of the user for the recommended related video and plays the requested related video for the user.
11. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the method of any one of claims 1 to 5.
12. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1 to 5.
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| CN109862388A (en) * | 2019-04-02 | 2019-06-07 | 网宿科技股份有限公司 | Generation method, device, server and the storage medium of the live video collection of choice specimens |
| US11025964B2 (en) | 2019-04-02 | 2021-06-01 | Wangsu Science & Technology Co., Ltd. | Method, apparatus, server, and storage medium for generating live broadcast video of highlight collection |
| CN110198456B (en) * | 2019-04-26 | 2023-02-07 | 腾讯科技（深圳）有限公司 | Live broadcast-based video pushing method and device and computer-readable storage medium |
| CN112579837A (en) * | 2019-09-27 | 2021-03-30 | 阿里巴巴集团控股有限公司 | Data processing method and device, electronic equipment and computer storage medium |
| CN113051431B (en) * | 2021-06-02 | 2021-08-17 | 杭州当贝网络科技有限公司 | Video recommendation method fusing user tendency |
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