CN103237263A - Advertisement automatic shielding method and advertisement automatic shielding system for set-top box - Google Patents
Advertisement automatic shielding method and advertisement automatic shielding system for set-top box Download PDFInfo
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- CN103237263A CN103237263A CN2013101419874A CN201310141987A CN103237263A CN 103237263 A CN103237263 A CN 103237263A CN 2013101419874 A CN2013101419874 A CN 2013101419874A CN 201310141987 A CN201310141987 A CN 201310141987A CN 103237263 A CN103237263 A CN 103237263A
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Abstract
The invention discloses an advertisement automatic shielding method and an advertisement automatic shielding system for a set-top box. The advertisement automatic shielding method comprises the following steps that (1) a program information reading unit reads out television program information watched by a user at regular time and transmits the information to a network searching unit; (2) the network searching unit searches related contents of a program on a network at the background according to the received television program information; and (3) when detecting that television broadcasting is at an advertisement period, the program information reading unit prompts a user whether to view the related contents, searched in step (2), of the program. According to the advertisement automatic shielding method for the set-top box, which is disclosed by the invention, the television program which the user is interested in can be searched at the background by the network; when the advertisement period is detected, the user can be prompted to watch the program at the advertisement period; and when an advertisement is finished, the user can be prompted whether to return to continuously watch the television program. According to the invention, an internet function of a current digital television is sufficiently utilized; the advertisement time period is utilized; and efficiency that the user watches the television program is improved.
Description
Technical field
The present invention relates to a kind of set-top box and shield advertising method and the automatic shielding harness of advertisement automatically, belong to the Web TV technical field.
Background technology
When the user watches TV programme, can intercut the advertisement of certain hour between the program of liking seeing, the user can select switching channels generally speaking, watch other programs, this situation causes easily and can not in time return, and misses programme content, and the programme content of watching every day, often be difficult for being connected, the relevant story of a play or opera and personage do not know.Particularly in the face of present TV programme kind and abundant in content situation, the user is difficult to remember to like last time program and the related content of watching, even the similitude of programme content is arranged, and obscures mutually easily.In addition, modern's rhythm of life is fast, does not have too many time flower watching on the TV programme, when facing present TV programme kind and abundant in content situation, cause easily and watch efficient low, each program may occur and see several, and the situation that each program is not remembered.In addition, the advertisement in the face of covering the sky and the earth has also influenced the user and has watched.
Based on this, how to invent a kind of set-top box and shield advertising method automatically, can detect advertisement and shield automatically, and can the backstage by the current related content of watching program of web search, and point out the user to watch in the time spot, be the problem that the present invention mainly solves.
Summary of the invention
The present invention provides a kind of set-top box to shield advertising method and the automatic shielding harness of advertisement automatically in order to address the above problem, and the current program-related information in the backstage search can shield advertisement, and provide demonstration in the time spot for the user.
In order to solve the problems of the technologies described above, the present invention is achieved by the following technical solutions:
A kind of set-top box shields advertising method automatically, may further comprise the steps:
(1), the programme information reading unit regularly reads the TV program information that the user watches, and information is passed to the web search unit;
(2), the related content of program is searched in the web search unit at network according to the TV program information that receives on the backstage;
(3), when the programme information reading unit detects when televising to ad break, whether the prompting user checks the program related content of searching in the step (2), if then switch to the page of searching for, otherwise continue to play.
Further, in step (3), when advertisement finishes, in time to return the page of searching in order to prevent the user from checking the page of search if the user selects to check, also comprise step (4), when detecting the ad break end, whether prompting returns the continuation TV reception.
Further again, when preventing that the user from frequently changing platform, bring pressure to the backstage search, increase the load of processor, also comprise in the described step (1) and detect the step that current program continues the time of watching, only current program continue the time of watching during greater than preset threshold value, just carry out subsequent step.
Further again, more mixed and disorderly for the content that prevents from receiving, in step (2), also comprise the content that searches is classified, such as, the cause introduction of the story of a play or opera, featured performer introduction, featured performer latest news etc., and provide the user to select to check.
Preferably, view information for the ease of the user, when the user is pointed out, call and watch the OSD function, adopt the mode that ejects dialog box automatically to point out.
Automatically shield advertising method based on above-mentioned a kind of set-top box, the present invention provides a kind of advertisement automatic shielding harness simultaneously, comprising:
The programme information reading unit is used for reading the TV program information that the user watches;
The web search unit is used for according to the related content of TV program information at network search program;
The OSD display unit is used for various information screen display remindings.
Further, when preventing that the user from frequently changing platform, bring pressure to the backstage search, increase the load of processor, also comprise timing unit and comparing unit, be respectively applied to current program continued to watch the time timing and current program is continued the time of watching compare with default time threshold, only current program continue the time of watching during greater than preset threshold value, just in the related content of network search program.
Further again, also comprise the programme content taxon: be used for that the web search unit is searched out information and classify.
Further again, described OSD display unit adopts the mode that ejects dialog box automatically to point out.
Compared with prior art, advantage of the present invention and good effect are: set-top box of the present invention shields advertising method automatically can pass through web search on the backstage at the user's interest TV programme, when detecting ad break, can point out the user to watch in the time spot, and when advertisement finishes, can point out the user whether to return and continue to watch TV programme, the present invention has taken full advantage of the internet function of present Digital Television, utilize the time spot, improved the efficient that the user watches TV programme.
After reading the detailed description of embodiment of the present invention by reference to the accompanying drawings, other characteristics of the present invention and advantage will become clearer.
Description of drawings
Fig. 1 is the structured flowchart that set-top box proposed by the invention shields a kind of embodiment of ad system automatically.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment of the present invention is done explanation in further detail.
Embodiment one, many at present TV programme kind, abundant in content, and the many situations of advertisement, caused a kind of burden to the user to a certain extent, the program of liking seeing is lacked background to be understood, and interrupted and to see continuously by advertisement easily, cause the inefficient problem of watching, the invention reside in provides a kind of set-top box can shield the method for advertisement automatically, and utilize the network function of present TV, set-top box can be searched for the related content of favor program on the internet, utilizes the time spot to check for the user, and can in time point out the user to return, the invention solves present set-top box and can't shield the problem of the advertisement that TV station pushes, and solved set-top box and do not possessed search engine functionality, can not take full advantage of the network function of Web TV, the problem of more high quality service can't be provided to the user.
Referring to shown in Figure 1, a kind of set-top box of present embodiment shields advertising method automatically, may further comprise the steps:
S1, programme information reading unit regularly read the TV program information that the user watches, and information is passed to the web search unit;
The related content of program is searched in S2, web search unit at network according to the TV program information that receives on the backstage;
S3, when the programme information reading unit detects when televising to ad break, whether the prompting user checks the program related content of searching in the step (2), if then switch to the page of searching for, otherwise continue to play.
The set-top box of present embodiment shields advertising method automatically by built-in correlation function module, extract the current TV program information of watching of user, such as television programme title, information such as relevant performer, the backstage is by the network function of set-top box, carry out the search of related content on the backstage, such as, the cause summary of programme content, story introduction, featured performer is introduced, featured performer latest news etc., when detecting when entering ad break, whether the inquiry user checks the content of searching for, and so not only can take full advantage of the time spot, can also make more than the user selection, force users is not watched institute's search content.
The implementation of this function arranges a function for the programme information reading unit, regularly read the programm name information in the program stream, the a certain period will be carried out timing for same program continuously, reaching the stipulated time informing network searches out the unit and searches for, when detecting programm name and being advertisement, notice OSD display unit is pointed out the user; When the user watches the categorised content of search, advertisement is notified the user after finishing equally, regularly (for example per second) reads the program names (service_name) of each program of SDT(among the programme information PSI and business information SI in the program stream), when the programm name that this function repeated detection arrives is identical, then the informing network search unit searches out related content, detected programm name is that (general program names can be wide a surname period in advertisement, advertisement etc.), the user is still pointed out in notice osd demonstration, and (whether osd display unit screen prompting user watches search content, if the user confirms, process the classified content of display network search unit search then, and behind the advertisement ending message, point out the user whether to return; Do not select to watch as the user, directly return the current program of watching).
Can not in time return the page of searching in order to prevent the user from checking the page of search if the user selects to check when advertisement finishes in step S3, also comprise step S4, when detecting the ad break end, whether prompting returns the continuation TV reception.Finish by timely prompting user advertising, select for the user, can prevent effectively that the user from checking the page of search and can not in time return and miss the broadcast of program when advertisement finishes, technical scheme more rationally and hommization.
When preventing that the user from frequently changing platform, bring pressure to the backstage search, increase the load of processor, also comprise among the step S1 and detect the step that current program continues the time of watching, by predetermined threshold value, only continue the time of watching during greater than preset threshold value at current program, system thinks that this program likes the program of seeing for the user, just carry out subsequent steps such as backstage search, can effectively reduce the processing load of processor like this, program moves fast, efficiently.
More mixed and disorderly for the content that prevents from receiving, in step S2, also comprise the content that searches is classified, such as, the cause introduction of the story of a play or opera, featured performer introduction, featured performer latest news etc., and provide the user to select to check.
View information for the ease of the user, when the user is pointed out, call and watch the OSD function, the preferred mode that ejects dialog box automatically that adopts is pointed out.
A kind of set-top box based on above-described embodiment shields advertising method automatically, and present embodiment provides a kind of advertisement automatic shielding harness simultaneously, referring to shown in Figure 1, comprising:
The programme information reading unit is used for reading the TV program information that the user watches;
The web search unit is used for according to the related content of TV program information at network search program;
The OSD display unit is used for various information screen display remindings.
When preventing that the user from frequently changing platform, bring pressure to the backstage search, increase the load of processor, also comprise timing unit and comparing unit, be respectively applied to current program continued to watch the time timing and current program is continued the time of watching and compare with default time threshold, only current program continue the time of watching during greater than preset threshold value, just in the related content of network search program.
More mixed and disorderly for the content that prevents from receiving, also comprise the programme content taxon: be used for that the web search unit is searched out information and classify.
Preferred described OSD display unit cooperates the television set display unit to adopt the mode that ejects dialog box automatically to carry out display reminding.
Certainly; above-mentioned explanation is not to be limitation of the present invention; the present invention also is not limited in above-mentioned giving an example, and the variation that those skilled in the art make in essential scope of the present invention, remodeling, interpolation or replacement also should belong to protection scope of the present invention.
Claims (10)
1. a set-top box shields advertising method automatically, it is characterized in that, may further comprise the steps:
(1), the programme information reading unit regularly reads the TV program information that the user watches, and information is passed to the web search unit;
(2), the related content of program is searched in the web search unit at network according to the TV program information that receives on the backstage;
(3), when the programme information reading unit detects when televising to ad break, whether the prompting user checks the program related content of searching in the step (2), if then switch to the page of searching for, otherwise continue to play.
2. set-top box according to claim 1 shields advertising method automatically, it is characterized in that, in step (3), if the page of searching for is checked in user's selection, also comprise step (4), when detecting the ad break end, whether prompting returns the continuation TV reception.
3. set-top box according to claim 1 and 2 shields advertising method automatically, it is characterized in that, also comprise in the described step (1) and detect the step that current program continues the time of watching, only current program continue the time of watching during greater than preset threshold value, just carry out subsequent step.
4. set-top box according to claim 3 shields advertising method automatically, it is characterized in that, in step (2), also comprises the content that searches is classified.
5. set-top box according to claim 1 and 2 shields advertising method automatically, it is characterized in that, when the user is pointed out, calls and watches the OSD function, adopts the mode that ejects dialog box automatically to point out.
6. the automatic shielding harness of advertisement is characterized in that, comprising:
The programme information reading unit is used for reading the TV program information that the user watches;
The web search unit is used for according to the related content of TV program information at network search program;
The OSD display unit is used for various information screen display remindings.
7. the automatic shielding harness of advertisement according to claim 6 is characterized in that, also comprises timing unit, is used for current program is continued to watch the time timing.
8. the automatic shielding harness of advertisement according to claim 7 is characterized in that, also comprises comparing unit, compares with the time threshold of presetting for current program being continued the time of watching.
9. the automatic shielding harness of advertisement according to claim 8 is characterized in that, also comprises the programme content taxon: be used for that the web search unit is searched out information and classify.
10. the automatic shielding harness of advertisement according to claim 9 is characterized in that, described OSD display unit adopts the mode that ejects dialog box automatically to point out.
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| CN201310141987.4A CN103237263B (en) | 2013-04-23 | 2013-04-23 | A kind of Set Top Box automatic shield advertising method and advertisement automatic shield system |
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| CN201310141987.4A CN103237263B (en) | 2013-04-23 | 2013-04-23 | A kind of Set Top Box automatic shield advertising method and advertisement automatic shield system |
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| CN103237263B CN103237263B (en) | 2016-08-10 |
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| CN103945266A (en) * | 2014-04-17 | 2014-07-23 | 深圳创维数字技术股份有限公司 | Method, device and system for processing advertisements |
| CN104159154A (en) * | 2014-07-22 | 2014-11-19 | 小米科技有限责任公司 | Multimedia playing method, device and system |
| CN104349210A (en) * | 2013-08-09 | 2015-02-11 | 联想(北京)有限公司 | Information processing method and device |
| CN104410919A (en) * | 2014-12-11 | 2015-03-11 | 珠海迈越信息技术有限公司 | Method and system for playing multimedia during program scan |
| CN105049907A (en) * | 2014-04-16 | 2015-11-11 | 三星电子株式会社 | Display apparatus, server, system and postviewing related content information providing and evaluating methods thereof |
| CN106454548A (en) * | 2016-10-21 | 2017-02-22 | 北京小米移动软件有限公司 | Message pushing method and device |
| CN107548559A (en) * | 2015-08-28 | 2018-01-05 | 三星电子株式会社 | Broadcast receiver, the method for controlling broadcast receiver and computer readable recording medium storing program for performing |
| CN107682717A (en) * | 2017-08-29 | 2018-02-09 | 百度在线网络技术（北京）有限公司 | Service recommendation method, device, equipment and storage medium |
| CN108322814A (en) * | 2018-01-30 | 2018-07-24 | 上海康斐信息技术有限公司 | A kind of program channel switching method and system |
| CN108540249A (en) * | 2018-04-12 | 2018-09-14 | 上海博泰悦臻网络技术服务有限公司 | Based on vehicle-mounted radio program method and cloud server are listened to without advertisement |
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| CN111083560A (en) * | 2019-12-17 | 2020-04-28 | 联想(北京)有限公司 | Playing method and playing device |
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| CN110830844B (en) * | 2019-11-20 | 2021-08-06 | 四川长虹电器股份有限公司 | Intelligent pushing method for television terminal |
| CN111083560A (en) * | 2019-12-17 | 2020-04-28 | 联想(北京)有限公司 | Playing method and playing device |
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