CN103945266A - Method, device and system for processing advertisements - Google Patents
Method, device and system for processing advertisements Download PDFInfo
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- CN103945266A CN103945266A CN201410156217.1A CN201410156217A CN103945266A CN 103945266 A CN103945266 A CN 103945266A CN 201410156217 A CN201410156217 A CN 201410156217A CN 103945266 A CN103945266 A CN 103945266A
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Abstract
The invention discloses a method for processing advertisements. The method comprises the steps that a transmission stream sent by front-end equipment is obtained; whether the transmission stream contains an advertisement marking or not is judged, wherein the advertisement marking is set through the front-end equipment and used for being differentiated from a program marking; if the transmission stream contains the advertisement marking, advertisement data corresponding to the advertisement marking are filtered out. The invention further discloses a device and system for processing the advertisements. As the advertisement data can be filtered out and the like by differentiating the advertisement data from program data, and user experience is improved.
Description
Technical field
The present invention relates to communication technical field, relate in particular to a kind of method, Apparatus and system of processing advertisement.
Background technology
At present, in television program, often intercut some advertisements, thereby make operator be undertaken commercial by advertisement.Yet, the advertisement of user in can only passive receiving television broadcasting program, and cannot independently select whether to need to watch.In current method, can only mask the image ad in television program, and cannot filter out audio frequency and video advertisement.In same transport stream, because the program in television program and advertisement are audio frequency and video type, they use same PID(Package Identifier, Packet Identifier), make the program receiving apparatus such as Set Top Box cannot distinguish video and advertisement, thereby cannot filter out the advertisement in program, reduce user's experience.
Summary of the invention
The embodiment of the present invention provides a kind of method, Apparatus and system of processing advertisement.Accessible region divides program data and ad data, to processing such as ad data filter, thereby has promoted user's experience.
On the one hand, embodiments of the invention provide a kind of method of processing advertisement, comprising:
Obtain the transport stream that headend equipment sends;
Judge in described transport stream whether comprise advertisement and identifier, wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification;
If the result of judgement is yes, filter the ad data that described advertisement and identifier is corresponding.
On the other hand, embodiments of the invention provide a kind of device of processing advertisement, comprising:
Acquisition module, the transport stream sending for obtaining headend equipment;
Judge module, for judging whether the described transport stream that described acquisition module obtains comprises advertisement and identifier, and wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification;
Filtering module, when being, filters the ad data that described advertisement and identifier is corresponding for the result when the judgement of described judge module.
Another aspect, embodiments of the invention provide a kind of system of processing advertisement, comprise headend equipment and program reception terminal, wherein:
Described headend equipment is that program data arranges program identification, for ad data arranges advertisement and identifier, and sets up Program Map Table for described ad data, and wherein, described Program Map Table comprises described advertisement and identifier;
Described headend equipment adds described program data and described ad data in transport stream, and described transport stream is sent to described program reception terminal;
Described program reception terminal obtains the transport stream that headend equipment sends;
Judge in described transport stream whether comprise advertisement and identifier, wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification;
If the result of judgement is yes, filter the ad data that described advertisement and identifier is corresponding.
By obtaining the transport stream of headend equipment, can obtain program data and/or ad data; By judging in transport stream whether comprise advertisement and identifier, can judge in transport stream whether comprise ad data, if comprise ad data, can identify corresponding ad data according to advertisement and identifier filtering advertisements, thus can a broadcast program data, promoted user's experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the principle assumption diagram of a kind of embodiment of the processing ad system in the present invention;
Fig. 2 is the flow chart of a kind of embodiment of the processing advertising method in the present invention;
Fig. 3 is the flow chart of the another kind of embodiment of the processing advertising method in the present invention;
Fig. 4 is the structure chart of a kind of embodiment of the processing advertising device in the present invention;
Fig. 5 is the structure chart of the another kind of embodiment of the processing advertising device in the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Below with reference to 1 pair of embodiments of the invention of accompanying drawing, be described.Referring to Fig. 1, it is the principle assumption diagram of a kind of embodiment of the processing ad system in the present invention.This system comprises headend equipment 0 and program reception terminal 1.Wherein, headend equipment can corresponding connect a plurality of program reception terminals, and in the embodiment of the present invention, the program reception terminal 1 of take describes as example.
In the embodiment of the present invention, headend equipment 0 is for receiving television broadcasting information source, and can process this information source, and the information source after processing can be sent to program reception terminal 1 by modes such as transport stream.Program reception terminal 1 can comprise the device for receiving transport stream and can it being decoded etc. and to be processed such as Set Top Box, intelligent television.
Wherein, headend equipment 0, for program data arranges program identification, for ad data arranges advertisement and identifier, and is set up Program Map Table for described ad data, and wherein, described Program Map Table comprises described advertisement and identifier;
Described headend equipment 0 adds described program data and described ad data in transport stream, and described transport stream is sent to described program reception terminal.
In the embodiment of the present invention, headend equipment 0 can be by arranging program identification for program data, and for ad data arranges advertisement and identifier, thereby program reception terminal 1 can be distinguished program data and ad data according to the sign of setting, thus can to ad data, process separately.
Concrete, headend equipment 0, by set up Program Map Table (PMT) for ad data, can make program reception terminal 1 find corresponding ad data TS bag according to the Program Map Table of ad data, thereby can process ad data TS bag.Concrete, the concrete list structure of the Program Map Table of ad data is as follows:
TS_ad_map_section
{
Table_id;
Ad_num;
section_number;
last_section_number;
AD_type;
CA_descriptor{}
……
}
Wherein, Table_id represents Field ID number, may be defined as the 8bit values such as 0x02; Ad_num represents advertisement numbering, for distinguishing each advertisement, i.e. and the respectively corresponding different Ad_num of each advertisement; Section_number represents advertisement Bale No., can store with transport stream (TS) in, can make program reception terminal 1 find corresponding ad data according to this advertisement Bale No., to play; Last_section_number represents the Bale No. of last advertisement packets; AD_type represents adline flag bit, i.e. advertisement and identifier, and program reception terminal 1 can judge in transport stream, whether to comprise ad data according to this field; CA_descriptor{} represents CA descriptor, can be used for representing user's filtering advertisements data of whether having the right in the embodiment of the present invention.
In the embodiment of the present invention, the concrete manner of execution of program reception terminal 1 can be referring to method shown in accompanying drawing 2-3, and its structure can be specifically referring to structure shown in accompanying drawing 4-5.
By obtaining the transport stream of headend equipment, can obtain program data and/or ad data; By judging in transport stream whether comprise advertisement and identifier, can judge in transport stream whether comprise ad data, if comprise ad data, can identify corresponding ad data according to advertisement and identifier filtering advertisements, thus can a broadcast program data, promoted user's experience.
Referring to Fig. 2, it is the flow chart of a kind of embodiment of the processing advertising method in the present invention.
Step S101, obtains the transport stream that headend equipment sends.
In the embodiment of the present invention, in transport stream, can comprise program data and ad data, and program data can be identified according to different signs from ad data.Can be that program data arranges program identification by headend equipment, for ad data arranges advertisement and identifier, program reception terminal can get program data and ad data in same transport stream simultaneously.
Step S102, judges in described transport stream whether comprise advertisement and identifier, and wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification.
In the embodiment of the present invention, can in transport stream, whether comprise the advertisement and identifier that front end arranges by judging, judge in transport stream, whether to comprise ad data.If in step S102, judge in transport stream and comprise after advertisement and identifier, can to ad data, process by step S103, if in step S102, judge in transport stream and do not comprise advertisement and identifier, showing does not have ad data in transport stream, can carry out step S104.
Step S103, in step S102, if the result of judgement is yes, filters the ad data that described advertisement and identifier is corresponding.
In the embodiment of the present invention, can pass through advertisement and identifier, in transport stream, find the ad data that advertisement and identifier is corresponding, can be by not resolving ad data, concrete, discardable advertisement packets, can filter out ad data corresponding to advertisement and identifier.
Step S104, in step S102, if the result of judgement is no, resolves and broadcast program data.
In the embodiment of the present invention, if judge in transport stream, do not comprise advertisement and identifier, showing does not have ad data in transport stream, can directly resolve and play the program data in transport stream.
By obtaining the transport stream of headend equipment, can obtain program data and/or ad data; By judging in transport stream whether comprise advertisement and identifier, can judge in transport stream whether comprise ad data, if comprise ad data, can identify corresponding ad data according to advertisement and identifier filtering advertisements, thus can a broadcast program data, promoted user's experience.
Referring to Fig. 3, it is the flow chart of the another kind of embodiment of the processing advertising method in the present invention.
Step S201, obtains the transport stream that headend equipment sends.
In the embodiment of the present invention, in transport stream, can comprise program data and ad data, and program data can be identified according to different signs from ad data.Can be that program data arranges program identification by headend equipment, for ad data arranges advertisement and identifier, program reception terminal can get program data and ad data in same transport stream simultaneously.
Step S202, parses the Program Map Table in described transport stream.
In the embodiment of the present invention, Program Map Table represents the mapping relations between program data and its source code flow,, by Program Map Table, can find the corresponding program bag in transport stream.Front end can, by setting up the Program Map Table of advertisement, make program reception terminal get the advertisement packets that advertisement and identifier is corresponding.As in transport stream, can obtain advertisement TS bag.Concrete, the concrete list structure of the Program Map Table of ad data is as follows:
TS_ad_map_section
{
Table_id;
Ad_num;
section_number;
last_section_number;
AD_type;
CA_descriptor{}
……
}
Wherein, Table_id represents Field ID number, may be defined as the 8bit values such as 0x02; Ad_num represents advertisement numbering, for distinguishing each advertisement, i.e. and the respectively corresponding different Ad_num of each advertisement; Section_number represents advertisement Bale No., can store with transport stream (TS) in, can make program reception terminal find corresponding ad data according to this advertisement Bale No., to play; Last_section_number represents the Bale No. of last advertisement packets; AD_type represents adline flag bit, i.e. advertisement and identifier, and program reception terminal can judge in transport stream, whether to comprise ad data according to this field; CA_descriptor{} represents CA descriptor, can be used for representing user's filtering advertisements data of whether having the right in the embodiment of the present invention.
Step S203, judges in described Program Map Table whether comprise described advertisement and identifier, and the Program Map Table that wherein comprises described advertisement and identifier is set up by described headend equipment.
In the embodiment of the present invention, can in a plurality of Program Map Tables in transport stream, carry out searching of AD_type field, if comprise AD_type field in Program Map Table, it is advertisement and identifier, show that this Program Map Table is the Program Map Table of ad data, thereby can find corresponding advertisement packets according to this Program Map Table, thereby can jump to step S205, be for further processing.If there is no AD_type field in judgement Program Map Table, in Program Map Table, do not find advertisement and identifier, can carry out step S204.
Step S204, in step S203, if the result of judgement is no, resolves and broadcast program data.
In the embodiment of the present invention, if judge in transport stream, do not comprise advertisement and identifier, showing does not have ad data in transport stream, can directly resolve and play the program data in transport stream.
Step S205, in step S203, if the result of judgement is yes, detects authorization message in described transport stream packets whether for characterizing user's filtering advertisements data of having the right.
In the embodiment of the present invention, can, by modes such as subscriber authorisations, ad data optionally be filtered.Be that user passes through the modes such as paying, can obtain the authorization, the user who the pays filtering advertisements data of having the right.In embodiments of the present invention, concrete, can as authorization message, characterize user's filtering advertisements data of whether having the right by the CA_descriptor{} in above-mentioned list structure, after front end detects and uses the user of a certain program reception terminal to pay, while can CA_descriptor{} being set to a certain particular value, program reception terminal is when receiving transport stream, can detect the value of CA_descriptor{}, if the particular value arranging, show user's filtering advertisements data of having the right, can carry out step S206, if the value of CA_descriptor{} is not the particular value arranging, or represent that user haves no right filtering advertisements data, can carry out step S207.
Step S206, in step S205, if the result detecting is yes, filters the ad data that described advertisement and identifier is corresponding.
In the embodiment of the present invention, can pass through advertisement and identifier, in transport stream, find the ad data that advertisement and identifier is corresponding, can be by not resolving ad data, concrete, do not resolve advertisement packets, ad data corresponding to advertisement and identifier can be filtered out.
Step S207, in step S205, if the result detecting is no, resolves the described ad data in described transport stream, to carry out the broadcasting of described ad data.
In the embodiment of the present invention, have after advertisement and identifier, as authorization message do not detected in judgement Program Map Table, user haves no right to carry out advertisement filter, carries out this step, and the ad data in transport stream is resolved and play.
Optionally, in the embodiment of the present invention, step S207 can specifically comprise the following steps:
Obtain the triggered time point of described ad data;
At described triggered time point, to the broadcasting of decoding of described ad data.
Concrete, above-mentioned at described triggered time point, to the decode step of broadcasting of described ad data, also can comprise the following steps:
Obtain the advertisement packets identifier of described ad data;
Obtain advertisement packets corresponding to described advertisement packets identifier;
Described advertisement packets is decoded, to carry out advertisement broadcasting.
In the embodiment of the present invention, even if program reception terminal is judged, in transport stream, comprise advertisement and identifier, when user haves no right to filter ad data corresponding to this advertisement and identifier, need obtain advertisement packets according to the Program Association Table of advertisement, and it is resolved to broadcasting.Now, obtain the departure time point of this ad data for crucial, after program data plays, i.e. spot announcement data.Packet Identifier (PID) associated in last program bag of program data can be first advertisement packets,, when parsing last program bag of broadcast program data, can obtain the PID of advertisement packets, thereby obtain advertisement packets, can play advertisement packets.When user has the right filtering advertisements data, can find corresponding advertisement packets according to PID, and it is ignored, will not resolve.
By obtaining the transport stream of headend equipment, can obtain program data and/or ad data; By judging in transport stream whether comprise advertisement and identifier, can judge in transport stream whether comprise ad data, if comprise ad data, can identify corresponding ad data according to advertisement and identifier filtering advertisements, thus can a broadcast program data, promoted user's experience.And can carry out authority setting to the ad data in transport stream, user's filtering advertisements data of whether having the right are set, thereby Ke Shi operator is when promoting user and experiencing, and guarantees income, Optimized Service.
Referring to Fig. 4, it is the structure chart of a kind of embodiment of the processing advertising device in the present invention.This device can comprise the device for receiving transport stream and can it being decoded etc. and to be processed such as Set Top Box, intelligent television.This device specifically comprises with lower module:
Acquisition module 11, the transport stream sending for obtaining headend equipment.
In the embodiment of the present invention, in transport stream, can comprise program data and ad data, and program data can be identified according to different signs from ad data.Can be that program data arranges program identification by headend equipment, for ad data arranges advertisement and identifier, acquisition module 11 can get program data and ad data in same transport stream simultaneously.
Judge module 12, for judging whether described transport stream comprises advertisement and identifier, wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification.
In the embodiment of the present invention, can in transport stream, whether comprise the advertisement and identifier that front end arranges by judging, judge in transport stream, whether to comprise ad data.If judge in transport stream and comprise after advertisement and identifier by judge module 12, can process by 13 pairs of ad datas of filtering module, if judge and do not comprise advertisement and identifier in transport stream by judge module 12, showing does not have ad data in transport stream, can process by program parsing module 14.
Filtering module 13, when being, filters the ad data that described advertisement and identifier is corresponding for the result when judge module 12 judgement.
In the embodiment of the present invention, can pass through advertisement and identifier, find the ad data that advertisement and identifier is corresponding in transport stream, filtering module 13 can be by not resolving ad data, and concrete, discardable advertisement packets, can filter out ad data corresponding to advertisement and identifier.
Program parsing module 14, while being no for the result when judge module 12 judgements, resolves and broadcast program data.
In the embodiment of the present invention, if judge in transport stream, do not comprise advertisement and identifier, showing does not have ad data in transport stream, and the program data in transport stream can directly be resolved and play to 14 of program parsing modules.
By obtaining the transport stream of headend equipment, can obtain program data and/or ad data; By judging in transport stream whether comprise advertisement and identifier, can judge in transport stream whether comprise ad data, if comprise ad data, can identify corresponding ad data according to advertisement and identifier filtering advertisements, thus can a broadcast program data, promoted user's experience.
Referring to Fig. 5, it is the structure chart of the another kind of embodiment of the processing advertising device in the present invention.This device can comprise the device for receiving transport stream and can it being decoded etc. and to be processed such as Set Top Box, intelligent television.This device specifically comprises with lower module:
Acquisition module 21, the transport stream sending for obtaining headend equipment.
In the embodiment of the present invention, in transport stream, can comprise program data and ad data, and program data can be identified according to different signs from ad data.Can be that program data arranges program identification by headend equipment, for ad data arranges advertisement and identifier, acquisition module 21 can get program data and ad data in same transport stream simultaneously.
Judge module 22, for judging whether described transport stream comprises advertisement and identifier, wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification.
In the embodiment of the present invention, judge module 22 can comprise: resolution unit 221 and judging unit 222.
Wherein, resolution unit 221, for parsing the Program Map Table of described transport stream.
In the embodiment of the present invention, Program Map Table represents the mapping relations between program data and its source code flow,, by Program Map Table, can find the corresponding program bag in transport stream.Front end can, by setting up the Program Map Table of advertisement, make program reception terminal get the advertisement packets that advertisement and identifier is corresponding.As in transport stream, can obtain advertisement TS bag.Concrete, the concrete list structure of the Program Map Table of ad data is as follows:
TS_ad_map_section
{
Table_id;
Ad_num;
section_number;
last_section_number;
AD_type;
CA_descriptor{}
……
}
Wherein, Table_id represents Field ID number, may be defined as the 8bit values such as 0x02; Ad_num represents advertisement numbering, for distinguishing each advertisement, i.e. and the respectively corresponding different Ad_num of each advertisement; Section_number represents advertisement Bale No., can store with transport stream (TS) in, can make program reception terminal find corresponding ad data according to this advertisement Bale No., to play; Last_section_number represents the Bale No. of last advertisement packets; AD_type represents adline flag bit, i.e. advertisement and identifier, and resolution unit 221 can be by parsing this field to carry out next step discriminatory analysis; CA_descriptor{} represents CA descriptor, can be used for representing user's filtering advertisements data of whether having the right in the embodiment of the present invention.
Judging unit 222, for judging whether the described Program Map Table that described resolution unit parses comprises described advertisement and identifier, and the Program Map Table that wherein comprises described advertisement and identifier is set up by described headend equipment.
In the embodiment of the present invention, can in a plurality of Program Map Tables in transport stream, carry out searching of AD_type field, if resolution unit 221 parses AD_type field in Program Map Table, it is advertisement and identifier, judging unit 222 can be judged the Program Map Table that this Program Map Table is ad data, thereby can find corresponding advertisement packets according to this Program Map Table.If there is no AD_type field in judging unit 222 judgement Program Map Tables, in Program Map Table, do not find advertisement and identifier, can process by advertisement parsing module 25.
Detection module 23, for when judgment result is that of described judge module 22 is, detects authorization message in the described transport stream packets filtering advertisements data of whether having the right.
In the embodiment of the present invention, can, by modes such as subscriber authorisations, ad data optionally be filtered.Be that user passes through the modes such as paying, can obtain the authorization, the user who the pays filtering advertisements data of having the right.In embodiments of the present invention, concrete, can as authorization message, characterize user's filtering advertisements data of whether having the right by the CA_descriptor{} in above-mentioned list structure, after front end detects and uses the user of a certain program reception terminal to pay, while can CA_descriptor{} being set to a certain particular value, program reception terminal is when receiving transport stream, can detect the value of CA_descriptor{}, if the particular value arranging, show user's filtering advertisements data of having the right, can process by filtering module 24, if the value of CA_descriptor{} is not the particular value arranging, or represent that user haves no right filtering advertisements data, can process by advertisement parsing module 25.
Filtering module 24, when being, filters the ad data that described advertisement and identifier is corresponding for the result that detects when detection module 23.
In the embodiment of the present invention, can pass through advertisement and identifier, find the ad data that advertisement and identifier is corresponding in transport stream, filtering module 24 can be by not resolving ad data, and concrete, discardable advertisement packets, can filter out ad data corresponding to advertisement and identifier.
Advertisement parsing module 25, while being no for the result detecting when described detection module 23, resolves the described ad data in described transport stream, to carry out the broadcasting of described ad data.
In the embodiment of the present invention, advertisement parsing module also can comprise time acquisition unit 251 and decoding unit 252.
Wherein, time acquisition unit 251, for obtaining the triggered time point of described ad data.
Decoding unit 252, for the triggered time point obtaining in described time acquisition unit, to the broadcasting of decoding of described ad data.
In the embodiment of the present invention, decoding unit 252 also can comprise that identifier obtains subelement, advertisement packets is obtained subelement and decoding subelement.
Identifier obtains subelement, for obtaining the advertisement packets identifier of described ad data;
Advertisement packets is obtained subelement, for obtaining advertisement packets corresponding to described advertisement packets identifier;
Decoding subelement, for described advertisement packets is decoded, to carry out advertisement broadcasting.
In the embodiment of the present invention, even if judge module 22 is judged, comprise advertisement and identifier in transport stream, when user haves no right to filter ad data corresponding to this advertisement and identifier, advertisement parsing module 25 need be according to the Program Association Table of advertisement, obtain advertisement packets, and it is resolved to broadcasting.Now, time acquisition unit 251 is obtained the departure time point of this ad data for crucial, after program data plays, i.e. and spot announcement data.Packet Identifier (PID) associated in last program bag of program data can be first advertisement packets, when parsing last program bag of broadcast program data, can obtain the PID of advertisement packets, thereby obtain advertisement packets, decoding unit 252 can be play advertisement packets.When user has the right filtering advertisements data, can find corresponding advertisement packets according to PID, and it is ignored, will not resolve.
By obtaining the transport stream of headend equipment, can obtain program data and/or ad data; By judging in transport stream whether comprise advertisement and identifier, can judge in transport stream whether comprise ad data, if comprise ad data, can identify corresponding ad data according to advertisement and identifier filtering advertisements, thus can a broadcast program data, promoted user's experience.And can carry out authority setting to the ad data in transport stream, user's filtering advertisements data of whether having the right are set, thereby Ke Shi operator is when promoting user and experiencing, and guarantees income, Optimized Service.
Device embodiment described above is only schematic, the wherein said unit as separating component explanation can or can not be also physically to separate, the parts that show as unit can be or can not be also physical locations, can be positioned at a place, or also can be distributed in a plurality of network element.Can select according to the actual needs some or all of module wherein to realize the object of the present embodiment scheme.Those of ordinary skills, in the situation that not paying performing creative labour, are appreciated that and implement.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that each execution mode can add essential general hardware platform by software and realize, and can certainly pass through hardware.Understanding based on such, the part that technique scheme contributes to prior art in essence in other words can embody with the form of software product, this computer software product can be stored in computer-readable recording medium, as ROM/RAM, magnetic disc, CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, or the network equipment etc.) carry out the method described in some part of each embodiment or embodiment.
Above-described execution mode, does not form the restriction to this technical scheme protection range.The modification of doing within any spirit at above-mentioned execution mode and principle, be equal to and replace and improvement etc., within all should being included in the protection range of this technical scheme.
Claims (11)
1. a method of processing advertisement, is characterized in that, comprising:
Obtain the transport stream that headend equipment sends;
Judge in described transport stream whether comprise advertisement and identifier, wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification;
If the result of judgement is yes, filter the ad data that described advertisement and identifier is corresponding.
2. method as claimed in claim 1, is characterized in that, describedly judges in described transport stream whether comprise advertisement and identifier, comprising:
Parse the Program Map Table in described transport stream;
Judge in described Program Map Table whether comprise described advertisement and identifier, the Program Map Table that wherein comprises described advertisement and identifier is set up by described headend equipment.
3. method as claimed in claim 1 or 2, is characterized in that, in the result of described judgement, for after being, described method also comprises:
Detect authorization message in described transport stream packets whether for characterizing user's filtering advertisements data of having the right;
If the result detecting is yes, described in carrying out, filter out the step of the ad data that described advertisement and identifier is corresponding;
If the result detecting is no, resolve the described ad data in described transport stream, to carry out the broadcasting of described ad data.
4. method as claimed in claim 3, is characterized in that the described ad data in the described transport stream of described parsing, to carry out the broadcasting of described ad data, comprising:
Obtain the triggered time point of described ad data;
At described triggered time point, to the broadcasting of decoding of described ad data.
5. method as claimed in claim 4, is characterized in that, described at described triggered time point, to the broadcasting of decoding of described ad data, comprising:
Obtain the advertisement packets identifier of described ad data;
Obtain advertisement packets corresponding to described advertisement packets identifier;
Described advertisement packets is decoded, to carry out advertisement broadcasting.
6. a device of processing advertisement, is characterized in that, comprising:
Acquisition module, the transport stream sending for obtaining headend equipment;
Judge module, for judging whether the described transport stream that described acquisition module obtains comprises advertisement and identifier, and wherein, described advertisement and identifier is arranged by described headend equipment, in order to distinguish with program identification;
Filtering module, when being, filters the ad data that described advertisement and identifier is corresponding for the result when the judgement of described judge module.
7. install as claimed in claim 6, it is characterized in that, described judge module comprises:
Resolution unit, for parsing the Program Map Table of described transport stream;
Judging unit, for judging whether the described Program Map Table that described resolution unit parses comprises described advertisement and identifier, and the Program Map Table that wherein comprises described advertisement and identifier is set up by described headend equipment.
8. device as described in claim 7 or 8, is characterized in that, described device also comprises:
Detection module, for when judgment result is that of described judge module is, detects authorization message in the described transport stream packets filtering advertisements data of whether having the right;
Advertisement parsing module, while being no for the result detecting when described detection module, resolves the described ad data in described transport stream, to carry out the broadcasting of described ad data;
Wherein, described filtering module also for the result that detects when described detection module when being, filter out the ad data that described advertisement and identifier is corresponding.
9. install as claimed in claim 8, it is characterized in that, described advertisement parsing module comprises:
Time acquisition unit, for obtaining the triggered time point of described ad data;
Decoding unit, for the triggered time point obtaining in described time acquisition unit, to the broadcasting of decoding of described ad data.
10. install as claimed in claim 9, it is characterized in that, described decoding unit comprises:
Identifier obtains subelement, for obtaining the advertisement packets identifier of described ad data;
Advertisement packets is obtained subelement, for obtaining advertisement packets corresponding to described advertisement packets identifier;
Decoding subelement, for described advertisement packets is decoded, to carry out advertisement broadcasting.
11. 1 kinds of systems of processing advertisement, comprise headend equipment and program reception terminal, wherein:
Described headend equipment is that program data arranges program identification, for ad data arranges advertisement and identifier, and sets up Program Map Table for described ad data, and wherein, described Program Map Table comprises described advertisement and identifier;
Described headend equipment adds described program data and described ad data in transport stream, and described transport stream is sent to described program reception terminal;
Described program reception terminal comprises as described in claim 6-10 any one and installing.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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| CN104581396A (en) * | 2014-12-12 | 2015-04-29 | 北京百度网讯科技有限公司 | Processing method and device for promotion information |
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