CN107657367B - Retail performance statistical method based on two-dimension code - Google Patents
Retail performance statistical method based on two-dimension code Download PDFInfo
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Abstract
The invention provides a retail achievement statistical method based on two-dimension codes, which comprises the following steps: presetting a verification and cancellation form; a mobile terminal scans the box codes, and a background acquires user information associated with the mobile terminal through the mobile terminal and generates a sales ID corresponding to the user information; after a consumer purchases a product, scanning a box code on the product through a mobile terminal of the consumer, generating a corresponding verification and marketing two-dimensional code by a background according to the box code, and sending the verification and marketing two-dimensional code to the mobile terminal of the consumer; a mobile terminal scans the verification and sale two-dimensional code, a background acquires user information associated with the verification and sale two-dimensional code through the mobile terminal, and judges whether the user information has a corresponding sale ID stored in a database; if so, sending a verification and cancellation form associated with the box code corresponding to the verification and cancellation two-dimensional code to the mobile terminal; the mobile terminal receives the verification and cancellation operation of a sales promotion worker on the box codes of the corresponding products in the verification and cancellation form, and sends the verification and cancellation operation to the background; the backend establishes an association of the box code with the sales ID. And effective statistics on retail performance of sales promotion personnel is realized.
Description
Technical Field
The invention relates to the technical field of mobile communication, in particular to a retail performance statistical method based on two-dimensional codes.
Background
At present, in the retail industry, the traditional retail mode is mostly used for setting corresponding product two-dimensional codes on the product outer packaging, and then statistics is carried out on the code scanning behaviors of the two-dimensional codes after the consumers purchase the products. To acquire the sales situation of the whole market, thereby adjusting the production scale in a targeted manner.
However, this approach is only statistical for the overall sales situation, and the sales performance manufacturers specific to each retailer and sales promoter still cannot control; that is, the retail performance of each retailer and sales promoter cannot be effectively counted. It is difficult to plan a sales promotion activity appropriately according to information such as retail performance and retail tendency.
Disclosure of Invention
In order to overcome the defects in the prior art, the invention provides a retail performance statistical method based on two-dimensional codes, which realizes effective statistics on retail performance of sales promotion personnel; therefore, manufacturers can adaptively plan sales promotion activities and correspondingly adjust production lines according to the retail performance of sales promotion personnel and the retail trend of products.
In order to solve the technical problems, the invention adopts the technical scheme that:
the retail performance statistical method based on the two-dimension code comprises the following steps:
presetting a verification and cancellation form comprising corresponding category information and box codes of products to be sold;
a mobile terminal of a sales promoter scans box codes on a box body bearing a plurality of products to be sold; the background associated with the box code acquires first user information associated with the background through a mobile terminal of the sales promotion person and generates a sales ID corresponding to the first user information;
after a consumer purchases a product, the box code on the product is scanned by using the mobile terminal of the consumer, and a corresponding verification and marketing two-dimensional code is generated by a background associated with the box code according to the box code and is sent to the mobile terminal of the consumer;
the sales promotion personnel use the mobile terminal to scan the verification and sale two-dimensional code, the background associated with the verification and sale two-dimensional code obtains second user information associated with the verification and sale two-dimensional code through the mobile terminal of the sales promotion personnel, and whether the second user information has a corresponding sale ID or not is judged;
if so, returning a verification and cancellation form corresponding to the box code associated with the verification and cancellation two-dimensional code to the mobile terminal of the sales promotion personnel;
the mobile terminal of the sales promotion person receives the operation of the sales promotion person for verifying and canceling the box code corresponding to the product in the verification and cancellation form, and sends the operation to the background;
the background establishes the association between the box code and the sales ID; the background related to the box code, the background related to the box code and the background related to the check-sell two-dimensional code are the same background.
Further, the verification and sales form further includes the batch and the quantity of the product to be sold.
Further, the background associated with the box code obtains the first user information associated with the box code through the mobile terminal of the sales promotion person, and then the method further comprises the following steps:
and judging whether the first user information has a corresponding sales ID, and if not, adding a sales ID for the first user information.
Further, after purchasing a product, the consumer scans the box code on the product using the mobile terminal of the consumer, and then the method further comprises: and the background associated with the box codes acquires the third user information associated with the box codes through the mobile terminal of the consumer, and establishes the association between the third user information and the box codes.
Further, the background associated with the box code obtains the third user information associated with the box code through the mobile terminal of the consumer, and then, the method further comprises the following steps: the background judges whether a consumption ID corresponding to the third user information is stored or not; and if not, distributing a consumption ID for the third user information.
Further, the first user information, the second user information and the third user information include a mobile phone number and/or an instant messaging account.
Further, the method also comprises the following steps: and acquiring all box codes associated with the second user information corresponding to each sales ID.
Further, the method also comprises the following steps: and acquiring all box codes associated with the third user information corresponding to each consumption ID.
The invention has the beneficial effects that: and performing related operations through a background system according to the box codes, the box codes and the verification and sale two-dimensional codes, and further establishing the association between the sales promotion personnel and the corresponding box codes after the retail behavior is finished. And effective statistics on retail performance of sales promotion personnel is realized. Therefore, manufacturers can adaptively plan sales promotion activities and correspondingly adjust production lines according to the retail performance of sales promotion personnel and the retail trend of products.
Drawings
FIG. 1 is a schematic flow chart of a retail performance statistical method based on two-dimension codes according to the present disclosure;
fig. 2 is a schematic flow chart of an embodiment of a retail performance statistical method based on two-dimensional codes disclosed by the invention.
Detailed Description
In order to explain technical contents, achieved objects, and effects of the present invention in detail, the following description is made with reference to the accompanying drawings in combination with the embodiments.
The most key concept of the invention is that the background system executes related operations according to the box code, the box code and the check and sale two-dimensional code, and then the association between the sales promotion personnel and the corresponding box code is established after the retail behavior is finished. And effective statistics on retail performance of sales promotion personnel is realized. Therefore, manufacturers can adaptively plan sales promotion activities and correspondingly adjust production lines according to the retail performance of sales promotion personnel and the retail trend of products.
Referring to fig. 1, the present invention provides a retail performance statistical method based on two-dimensional codes, including:
presetting a verification and cancellation form comprising corresponding category information and box codes of products to be sold;
a mobile terminal of a sales promoter scans box codes on a box body bearing a plurality of products to be sold; the background associated with the box code acquires first user information associated with the background through a mobile terminal of the sales promotion person and generates a sales ID corresponding to the first user information;
after a consumer purchases a product, the box code on the product is scanned by using the mobile terminal of the consumer, and a corresponding verification and marketing two-dimensional code is generated by a background associated with the box code according to the box code and is sent to the mobile terminal of the consumer;
the sales promotion personnel use the mobile terminal to scan the verification and sale two-dimensional code, the background associated with the verification and sale two-dimensional code obtains second user information associated with the verification and sale two-dimensional code through the mobile terminal of the sales promotion personnel, and whether the second user information has a corresponding sale ID or not is judged;
if so, returning a verification and cancellation form corresponding to the box code associated with the verification and cancellation two-dimensional code to the mobile terminal of the sales promotion personnel;
the mobile terminal of the sales promotion person receives the operation of the sales promotion person for verifying and canceling the box code corresponding to the product in the verification and cancellation form, and sends the operation to the background;
the background establishes the association between the box code and the sales ID; the background related to the box code, the background related to the box code and the background related to the check-sell two-dimensional code are the same background.
Therefore, after the mobile terminal scans the information of the box codes, the associated background acquires the associated user information and assigns the sales ID to the user information, so that sales promotion personnel can be effectively distinguished, and the sales promotion behaviors of the sales promotion personnel can be effectively counted in the follow-up process. After a consumer purchases a commodity, generating a verification and sale two-dimensional code corresponding to the box code; after the mobile terminal scans the verification and sale two-dimensional code, whether the corresponding user information of the mobile terminal scanning the verification and sale two-dimensional code stores the corresponding sale ID or not can be effectively identified, and whether the user of the mobile terminal is a sales promotion person or not can be effectively identified. And then effectively counting the sales promotion behaviors of the sold products. Therefore, manufacturers can adaptively plan sales promotion activities according to the retail performance of sales promotion personnel and the retail trend of products, and correspondingly adjust the production line
Further, the verification and sales form further includes the batch and the quantity of the product to be sold.
Further, the background associated with the box code obtains the first user information associated with the box code through the mobile terminal of the sales promotion person, and then the method further comprises the following steps:
and judging whether the first user information has a corresponding sales ID, and if not, adding a sales ID for the first user information.
It can be known that assigning a sales ID to the first user information can more conveniently manage the first user information in the database.
Further, after purchasing a product, the consumer scans the box code on the product using the mobile terminal of the consumer, and then the method further comprises: and the background associated with the box codes acquires the third user information associated with the box codes through the mobile terminal of the consumer, and establishes the association between the third user information and the box codes.
Therefore, the user information corresponding to the consumer is obtained, and the box code corresponding to the product purchased by the consumer is associated with the user information. The correlation can be used as a basis for further analysis of consumption capability and consumption preference of the consumers.
Further, the background associated with the box code obtains the third user information associated with the box code through the mobile terminal of the consumer, and then, the method further comprises the following steps: the background judges whether a consumption ID corresponding to the third user information is stored or not; and if not, distributing a consumption ID for the third user information.
It is understood that the user information corresponding to each consumer is assigned a consumption ID, and the information of the consumer can be managed more conveniently in the database.
Further, the first user information, the second user information and the third user information include a mobile phone number and/or an instant messaging account.
Therefore, by acquiring the mobile phone number and/or the instant messaging account number of the mobile terminal user, the user can be effectively distinguished, and thus the acquired information is respectively counted.
Further, the method also comprises the following steps: and acquiring all box codes associated with the second user information corresponding to each sales ID.
It is understood that by using all the box codes associated with the user information corresponding to each sales ID, the sales promotion performance and the sales promotion tendency of the sales promoter corresponding to the sales ID can be analyzed based on the statistical information.
Further, the method also comprises the following steps: and acquiring all box codes associated with the third user information corresponding to each consumption ID.
It can be seen that, by using all the box codes associated with the user information corresponding to each consumption ID, the consumption capability and consumption preference of the consumer corresponding to the consumption ID can be analyzed according to the statistical information.
Example one
Referring to fig. 2, the present embodiment provides a retail performance statistical method based on two-dimensional codes, including:
and adding information of the product to be sold at the background, configuring a corresponding sales page according to the product information, and generating a two-dimensional code, namely a box code, which is associated with the sales page and is arranged on a box body bearing the product to be sold. And the background configures a corresponding consumption page according to the product information to generate a two-dimensional code, namely a box code, which is associated with the consumption page and is used for being arranged on the product package. And then, the background generates a verification and cancellation form according to the category information, the batch information, the quantity information and the box codes of the products.
A sales promotion person uses a mobile terminal to scan box codes on a box body bearing a plurality of products to be sold; after the box codes are scanned, the system automatically jumps to a sales page, so that connection is established with a background associated with the box codes; the background request authorization associated with the box code acquires the mobile phone number and/or the instant messaging account number of the user through the mobile terminal; after the user confirms the authorization, the background acquires the mobile phone number and/or the instant messaging account number of the user from the mobile terminal of the sales promotion personnel, wherein the instant messaging account number comprises a WeChat account number, a microblog account number, a QQ account number and the like of the sales promotion personnel. And the background judges whether a corresponding sale ID is stored in the database corresponding to the mobile phone number and/or the instant messaging account, and if not, a sale ID is added to the mobile phone number and/or the instant messaging account. And then when a new mobile phone number or an instant messaging account number of the mobile terminal corresponding to the scanning box code is obtained again, whether a corresponding sales ID exists is judged, if so, the sales ID is directly associated with the mobile phone number or the instant messaging account number, and then the box code meeting the conditions is directly associated under the sales ID name, so that the unified management of the information of the sales promotion personnel is realized.
After the consumer purchases the product, the box code on the product packaging box is scanned through the mobile terminal of the consumer. The system automatically jumps to a consumption page, so as to establish connection with the background (namely the background) associated with the box code; the background requests authorization to acquire a mobile phone number and/or an instant messaging account number of a user through the mobile terminal; after the user confirms the authorization, the background acquires the mobile phone number and/or the instant messaging account number of the user from the mobile terminal of the consumer, wherein the instant messaging account number comprises a WeChat account number, a microblog account number, a QQ account number and the like of the user. The background judges whether a corresponding consumption ID is stored in a database corresponding to the mobile phone number and/or the instant messaging account; if not, adding a consumption ID for the mobile phone number and/or the instant messaging account. And then when a mobile phone number or an instant messaging account number of a new scanned box code is obtained again, whether a corresponding consumption ID exists is judged, if so, the corresponding consumption ID is directly associated with the mobile phone number or the instant messaging account number, and then the box code meeting the conditions is directly associated under the consumption ID name, so that the unified management of consumer information is realized. And then, the background generates a corresponding verification and cancellation two-dimensional code according to the box code scanned by the consumer, wherein the verification and cancellation two-dimensional code comprises serial number information of the corresponding box code. And sent to the consumer's mobile terminal.
The sales promotion personnel use the mobile terminal to scan the verification and sale two-dimensional code displayed by the mobile terminal of the consumer, so as to establish connection with the background (namely the background) associated with the verification and sale two-dimensional code; the background request authorization obtains a mobile phone number and/or an instant messaging account number of the sales promotion person through the mobile terminal, wherein the instant messaging account number comprises a WeChat account number, a microblog account number, a QQ account number and the like of a user. And the background judges whether a corresponding sale ID is stored in a database corresponding to the mobile phone number and/or the instant messaging account number. If so, returning a verification and sale form corresponding to the box code associated with the verification and sale two-dimensional code to a mobile terminal of a sales promotion person, using the mobile terminal of the sales promotion person to perform verification and sale operation according to the serial number of the box code corresponding to the sold product, preferably, the operation comprises selecting the serial number and the sale number of the box code corresponding to the sold product in the verification and sale form, checking the sold product after confirming the product information such as the category information, the batch information and the like corresponding to the product, and submitting the verification and sale form after the verification and sale operation is completed to a background. And then, after the backstage receives the verification and cancellation form, establishing the association between the mobile phone number and/or the instant messaging account and the box code corresponding to the sold product.
And finally, acquiring all box codes associated with the user information corresponding to each sales ID, namely acquiring all box codes associated with each sales promotion person. Further, the sales promotion performance and the sales promotion tendency of sales promoters are counted. And acquiring all box codes associated with the user information corresponding to each consumption ID, namely acquiring all box codes associated with each consumer. Thereby counting the consumption preference and consumption capability of the consumers.
Example two
Referring to fig. 2, the present invention provides a specific application scenario based on two-dimensional codes based on a first embodiment, including:
a batch of seasonings are obtained from a cooperative manufacturer, and product information such as quantity information, batch information, unit price information, category information and the like of the seasonings is input into a background system. And planning a promotion activity scheme and a consumption activity scheme according to the product information of the batch of seasonings to be sold, and generating a promotion activity page and a consumption activity page. And generating a two-dimension code corresponding to the seasoning according to consumption activities, wherein the two-dimension code is a box code, and the box code is arranged on each seasoning in a code spraying or code assigning mode. The box code is associated with a consumption activity page. The two-dimensional code of the box body corresponding to the seasoning loading is generated according to the promotion activity, the two-dimensional code is a box code, and the box code is arranged on each box body in a code spraying or code assigning mode. The bin code is associated with a promotional activity page. And generating a verification and sales form according to the category information, the batch information and the box codes of the seasonings. And after the products are confirmed to be sold, the follow-up sales promoter checks and sells the box codes related to the sold products in the form so as to count the product selling information.
After the box code and the box code of the batch of seasonings are set, the seasonings are distributed to hands of sales promotion personnel. The sales promotion personnel use the mobile phone to scan the box code on the box body carrying the condiment, and establish the connection between the mobile phone and the background system. The mobile phone automatically jumps to a promotion activity page, and a promoter can check the product information and the promotion information of the condiment on the page. And after the confirmation is correct, sending confirmation information to the background system through the mobile phone. After receiving the confirmation information, the background system requests to acquire a mobile phone number and/or an instant messaging account of the sales promotion person through the mobile phone, wherein the instant messaging account comprises a WeChat account, a QQ account, a microblog account and other communication accounts of the sales promotion person. After the sales promotion personnel confirm the authorization, the initial incentive money corresponding to the sales promotion activity is obtained. And the background system acquires the mobile phone number and/or the instant messaging account number of the sales promotion person corresponding to the mobile phone. Then, the background system judges whether the mobile phone number and/or the instant messaging account number have stored corresponding sale IDs in a database of the background system; if not, a sales ID is allocated to the mobile phone number and/or the instant messaging account. And then when the mobile phone number and/or the instant messaging account number associated with the mobile phone of the new scanning box code are obtained again, whether the corresponding sales ID exists is judged firstly, if so, the sales ID is directly associated with the mobile phone number and then the box code meeting the conditions is directly associated to the sales ID name, so that the unified management of the information of the sales promotion personnel is realized.
During the product promotion activity, the consumer selects the batch of seasonings and purchases the seasonings under the promotion action of the promotion personnel, the consumer uses the mobile phone to scan the box codes arranged on the seasonings, and the connection between the mobile phone and the background system is established. The mobile phone automatically jumps to the consumption activity page. The consumer can check the product information and consumption activity information for the purchased condiment on the page. And after the confirmation is correct, sending confirmation information to the background system through the mobile phone. After receiving the confirmation information, the background system requests to acquire a mobile phone number and/or an instant messaging account of the consumer through the mobile phone, wherein the instant messaging account comprises a WeChat account, a QQ account, a microblog account and other communication accounts of the consumer. And after the consumer confirms the authorization, acquiring the consumption bonus corresponding to the consumption activity. And the background system acquires the mobile phone number and/or the instant messaging account number of the consumer corresponding to the mobile phone. Then, the background system judges whether the corresponding consumption ID is stored in the database of the background system or not, wherein the consumption ID is stored in the database of the background system; if not, a consumption ID is allocated to the mobile phone number and/or the instant messaging account. And then when the mobile phone number and/or the instant messaging account number associated with the mobile phone of the new scanning box code are obtained again, whether the corresponding consumption ID exists or not is judged firstly, if so, the corresponding consumption ID is directly associated with the mobile phone number and then the box code meeting the conditions is directly associated under the name of the consumption ID, so that the unified management of the consumer information is realized. And then, establishing the association between the mobile phone number and/or the instant messaging account number of the corresponding consumer of the mobile phone and the box code. And finally, the background generates a corresponding check and sale two-dimensional code according to the box code on the condiment scanned by the consumer, wherein the check and sale two-dimensional code comprises the serial number information of the corresponding box code. And sent to the consumer's cell phone.
The sales promotion personnel use the mobile phone to scan the verification and sale two-dimensional code displayed on the mobile phone of the consumer, and establish the connection between the mobile phone and the background system. The background requests for authorization to acquire a mobile phone number and/or an instant messaging account number of a sales promotion person through the mobile phone, wherein the instant messaging account number comprises a WeChat account number, a QQ account number, a microblog account number and other communication account numbers of a consumer. After the sales promotion personnel confirm the authorization, the background system acquires the mobile phone number and/or the instant communication account number of the sales promotion personnel corresponding to the mobile phone. Then the background system judges whether the mobile phone number and/or the instant messaging account number have stored corresponding sale IDs in a database of the background system; and if so, sending the verification and cancellation form associated with the box code corresponding to the verification and cancellation two-dimensional code to the mobile phone. And the background acquires the serial number of the box code corresponding to the sold seasoning in the verification and sale form for verification and sale by the sales promotion personnel through the mobile phone, preferably, the operation comprises the steps of selecting the serial number and the sale quantity of the box code corresponding to the sold seasoning in the verification and sale form, selecting the sold seasoning after confirming the product information such as the category information, the batch information and the like corresponding to the sold seasoning, and submitting the verification and sale form after the verification and sale operation to the background. And then, after the background receives the verification and sale form, establishing the correlation between the two-dimensional code corresponding to the sold seasoning and the sale ID corresponding to the sales promotion personnel.
And finally, acquiring all box codes associated with the sales IDs, and performing statistical analysis on the sales promotion performance and the sales promotion tendency of each sales promotion person corresponding to the sales IDs. And rewarding corresponding sales promotion personnel according to the statistical analysis result. And acquiring all box codes associated with the consumption IDs, and performing statistical analysis on the consumption capability and the consumption preference of each consumer corresponding to the consumption IDs. The statistical analysis result is used as the basis for pushing different promotion information for each consumer.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all equivalent changes made by using the contents of the present specification and the drawings, or applied directly or indirectly to the related technical fields, are included in the scope of the present invention.
Claims (8)
1. Retail performance statistical method based on two-dimensional code is characterized by comprising the following steps:
presetting a verification and cancellation form comprising corresponding category information and box codes of products to be sold;
a mobile terminal of a sales promoter scans box codes on a box body bearing a plurality of products to be sold; the background associated with the box code acquires first user information associated with the background through a mobile terminal of the sales promotion person and generates a sales ID corresponding to the first user information;
after a consumer purchases a product, the box code on the product is scanned by using the mobile terminal of the consumer, and a corresponding verification and marketing two-dimensional code is generated by a background associated with the box code according to the box code and is sent to the mobile terminal of the consumer;
the sales promotion personnel use the mobile terminal to scan the verification and sale two-dimensional code, the background associated with the verification and sale two-dimensional code obtains second user information associated with the verification and sale two-dimensional code through the mobile terminal of the sales promotion personnel, and whether the second user information has a corresponding sale ID or not is judged;
if so, returning a verification and cancellation form corresponding to the box code associated with the verification and cancellation two-dimensional code to the mobile terminal of the sales promotion personnel; the mobile terminal of the sales promotion person receives the operation of the sales promotion person for verifying and canceling the box code corresponding to the product in the verification and cancellation form, and sends the operation to the background;
the background establishes the association between the box code and the sales ID; the background related to the box code, the background related to the box code and the background related to the check-sell two-dimensional code are the same background.
2. The retail performance statistical method based on two-dimensional codes according to claim 1, characterized in that: the verification and marketing form also includes the batch and quantity of the product to be sold.
3. The retail performance statistical method based on two-dimensional codes according to claim 1, wherein the background associated with the box code obtains the first user information associated with the box code through a mobile terminal of the sales promotion person, and then further comprises:
and judging whether the first user information has a corresponding sales ID, and if not, adding a sales ID for the first user information.
4. The retail performance statistical method based on two-dimensional codes according to claim 1, wherein after purchasing a product, the consumer uses his mobile terminal to scan a box code on the product, and then further comprising: and the background associated with the box codes acquires the third user information associated with the box codes through the mobile terminal of the consumer, and establishes the association between the third user information and the box codes.
5. The retail performance statistical method based on two-dimensional codes according to claim 4, wherein the background associated with the box codes obtains third user information associated with the background through a mobile terminal of a consumer, and then further comprises: the background judges whether a consumption ID corresponding to the third user information is stored or not; and if not, distributing a consumption ID for the third user information.
6. The two-dimensional code based retail performance statistics method of claim 5, wherein: the first user information, the second user information and the third user information comprise mobile phone numbers and/or instant messaging account numbers.
7. The retail performance statistical method based on two-dimensional codes according to claim 1, further comprising: and acquiring all box codes associated with the second user information corresponding to each sales ID.
8. The retail performance statistical method based on two-dimensional codes according to claim 1, further comprising: and acquiring all box codes associated with the third user information corresponding to each consumption ID.
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| CN108470198A (en) * | 2018-03-28 | 2018-08-31 | 江苏满运软件科技有限公司 | Sell declaration form method and device |
| CN109299980A (en) * | 2018-09-17 | 2019-02-01 | 上海劲牛信息技术有限公司 | A kind of method and server for carrying marketing award based on pesticide two dimensional code |
| CN110648165A (en) * | 2019-08-22 | 2020-01-03 | 四川省烟草公司成都市公司 | Network-based cigarette retail sale and sale method |
| CN115484224B (en) * | 2022-09-16 | 2023-09-29 | 北京奇艺世纪科技有限公司 | Information association method, two-dimensional code generation method, device, electronic equipment and medium |
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