CN107609911B - Sale information management method based on two-dimensional code - Google Patents
Sale information management method based on two-dimensional code Download PDFInfo
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Abstract
The sales information management method based on the two-dimensional code comprises the steps that a mobile terminal scans box codes on a box body bearing a plurality of products to be promoted, a background associated with the box codes obtains first user information and first positioning information of the mobile terminal, and the first user information and the first positioning information are associated. After a consumer purchases a product, a box code on a product packaging box is scanned through a mobile terminal of the consumer, a background related to the box code acquires second positioning information of the mobile terminal, and the box code and the second positioning information are related; and if the distance between the first positioning information and the second positioning information is smaller than the threshold value, establishing the association and storage of the box codes corresponding to the first user information and the second positioning information corresponding to the first positioning information. The method comprises the steps of obtaining the positioning information of the mobile terminals of the seller and the consumer, checking whether the positioning information of the seller and the consumer is smaller than a threshold value, and if so, establishing the association between the two-dimension code of the product and the seller to realize the effective management of the selling information.
Description
Technical Field
The invention relates to the technical field of mobile communication, in particular to a two-dimensional code-based sales information management method.
Background
With the development of market economy, the online and offline combined sales mode is becoming mature. However, it is difficult for the manufacturer to control the sales information of the product. In the prior art, a two-dimensional code is arranged on a product in a sales information management method based on the two-dimensional code. After the consumer purchases the product, the two-dimension code on the product is displayed, and the salesperson scans the two-dimension code, so that the sales information of the product is counted.
However, in practice, it is often difficult to ask the consumer to present the two-dimensional code corresponding to the purchased product based on the self-protection awareness of the consumer. This management method is not satisfactory in effect, and therefore it is difficult to effectively manage sales information.
Disclosure of Invention
In order to overcome the defects in the prior art, the invention provides the sales information management method based on the two-dimension code, the positioning information of the mobile terminals of the seller and the consumer is obtained, whether the positioning information of the seller and the consumer is smaller than the threshold value or not is checked, if yes, the two-dimension code of the product is considered to be in accordance with the field sales behavior, and the two-dimension code of the product is associated with the seller, so that the effective statistical management of the sales information can be realized without the consumer showing the two-dimension code of the purchased product.
In order to solve the technical problems, the invention adopts the technical scheme that:
the sales information management method based on the two-dimensional code comprises the following steps: a mobile terminal scans box codes on a box body carrying a plurality of products to be promoted;
the background associated with the box code acquires first user information associated with the background through the mobile terminal;
acquiring first positioning information of the mobile terminal;
associating and storing the first user information and the first positioning information;
after a consumer purchases a product, scanning a box code on the product packaging box through a mobile terminal of the consumer;
the box code associated background acquires second positioning information of the mobile terminal, and the box code associated background are the same background;
associating the box code with the second positioning information;
and if the distance between the first positioning information and the second positioning information is smaller than a threshold value, establishing the association and storage of the box codes corresponding to the first user information and the second positioning information corresponding to the first positioning information.
Further, after the background associated with the box code acquires first user information, judging whether an identifier corresponding to the first user information is stored; if not, an identifier is distributed to the first user information.
Further, all box codes associated with the first user information corresponding to the identifiers are obtained.
Further, if the distance between more than two pieces of first positioning information and one piece of second positioning information is smaller than the threshold value, the first user information corresponding to the first positioning information with the closest distance is selected to be associated with the box code corresponding to the second positioning information.
Further, the threshold is 3-10 meters.
Further, the mobile terminal acquires the first positioning information through LBS location service; and the mobile terminal acquires the second positioning information through LBS position service.
Further, the user information includes a mobile phone number and/or an instant messaging account.
Further, before the obtaining of the first user information and the first positioning information, the method further includes:
and the background request authorization acquires the first user information and the first positioning information through the mobile terminal.
Further, before acquiring the second positioning information, the method further includes: and the background request authorization acquires the second positioning information through the mobile terminal.
Further, still include: presetting a movable page;
after the consumer purchases the product, scan the box code on the product packaging box through its mobile terminal, later, still include:
skipping to the active page by the mobile terminal interface of the consumer;
after the consumer participates in the activity, generating an incentive identifier containing result information; the establishing and storing the association between the first user information corresponding to the first positioning information and the box code corresponding to the second positioning information, then, further includes:
establishing an association of the first user information with the incentive identifier.
The invention has the beneficial effects that: the positioning information of the seller and the consumer is acquired through the mobile terminals of the seller and the consumer, whether the distance between the seller and the consumer is smaller than a threshold value or not is checked according to the acquired positioning information, if yes, the seller and the two-dimensional code of the product are associated, and therefore effective statistical management of the sales information can be achieved without the consumer showing the two-dimensional code of the purchased product.
Drawings
FIG. 1 is a flow chart of a two-dimensional code-based sales information management method disclosed by the invention;
fig. 2 is a flowchart of an embodiment of a two-dimensional code-based sales information management method disclosed by the present invention.
Detailed Description
In order to explain technical contents, achieved objects, and effects of the present invention in detail, the following description is made with reference to the accompanying drawings in combination with the embodiments.
The most key idea of the invention is that the positioning information of the mobile terminals of the seller and the consumer is obtained, whether the positioning information of the seller and the consumer is smaller than a threshold value or not is checked, if yes, the two-dimension code of the product is considered to be in accordance with the on-site selling behavior, and the two-dimension code of the product is associated with the seller, so that the effective statistical management of the selling information can be realized without the consumer showing the two-dimension code of the purchased product.
Referring to fig. 1 and 2, the present invention provides a two-dimensional code based sales information management method, including: a mobile terminal scans box codes on a box body carrying a plurality of products to be promoted; the background associated with the box code acquires first user information associated with the background through the mobile terminal; acquiring first positioning information of the mobile terminal;
associating and storing the first user information and the first positioning information;
after a consumer purchases a product, scanning a box code on the product packaging box through a mobile terminal of the consumer; the box code associated background acquires second positioning information of the mobile terminal, and the box code associated background are the same background;
associating the box code with the second positioning information;
and if the distance between the first positioning information and the second positioning information is smaller than a threshold value, establishing the association and storage of the box codes corresponding to the first user information and the second positioning information corresponding to the first positioning information.
Further, after the background associated with the box code acquires first user information, judging whether an identifier corresponding to the first user information is stored; if not, an identifier is distributed to the first user information.
Therefore, the first user information is conveniently managed in a mode of marking the first user information through the identifier.
Further, all box codes associated with the first user information corresponding to the identifiers are obtained.
Therefore, the first user information corresponding to each identifier and all box codes associated with the first user information can be integrated; and further carrying out sales category analysis and sales performance analysis on the first user according to the information obtained by integration.
Further, if the distance between more than two pieces of first positioning information and one piece of second positioning information is smaller than the threshold value, the first user information corresponding to the first positioning information with the closest distance is selected to be associated with the box code corresponding to the second positioning information.
It can be known that the accuracy of the association of the first user information and the box code can be improved by further judging the two positioning information within the threshold range.
Further, the threshold is 3-10 meters.
Further, the mobile terminal acquires the first positioning information through LBS location service; and the mobile terminal acquires the second positioning information through LBS position service.
It is known that LBS is a location based service, which obtains the location information of the mobile terminal user through the operator's radio communication network or external positioning manner, and does not need to add any hardware or software to obtain the location information of the mobile terminal user.
Further, the user information includes a mobile phone number and/or an instant messaging account.
Therefore, by acquiring the mobile phone number and/or the instant messaging account corresponding to the mobile terminal, the identities of the users can be effectively distinguished and managed.
Further, before the obtaining of the first user information and the first positioning information, the method further includes:
and the background request authorization acquires the first user information and the first positioning information through the mobile terminal.
Further, before acquiring the second positioning information, the method further includes: and the background request authorization acquires the second positioning information through the mobile terminal.
Further, still include: presetting a movable page;
after the consumer purchases the product, scan the box code on the product packaging box through its mobile terminal, later, still include:
skipping to the active page by the mobile terminal interface of the consumer;
after the consumer participates in the activity, generating an incentive identifier containing result information; the establishing and storing the association between the first user information corresponding to the first positioning information and the box code corresponding to the second positioning information, then, further includes:
establishing an association of the first user information with the incentive identifier.
It is known that after the consumer scans the box code to participate in the predetermined promotional program, an incentive identifier containing the result of the consumer's participation in the program is generated. And the correlation between the incentive identifier and the user information corresponding to the sales promoter associated with the box code scanned by the consumer is established, and then incentive money is rewarded for the sales promoter according to the incentive identifier associated with the user information corresponding to the sales promoter, so that the system can conveniently count the whole information of the sales promotion activities, and meanwhile, the enthusiasm of the sales promoter for promoting products is improved.
Example 1
Referring to fig. 2, the present embodiment provides a two-dimensional code based sales information management method, including:
and adding information of the product to be promoted at the background, configuring a corresponding sales page according to the product information, and generating a two-dimensional code, namely a box code, which is associated with the sales page and is arranged on a box body bearing the product to be promoted. And the background configures a corresponding consumption page according to the product information to generate a two-dimensional code, namely a box code, which is associated with the consumption page and is arranged on the product package.
A seller uses a mobile terminal thereof to scan box codes on a box body bearing a plurality of products to be promoted; after the box codes are scanned, the system automatically jumps to a sales page, so that connection is established with a background associated with the box codes; the background request authorization associated with the box code acquires the mobile phone number and/or the instant messaging account number of the user through the mobile terminal; after the user confirms the authorization, the background acquires the mobile phone number and/or the instant messaging account number of the seller from the mobile terminal of the seller, wherein the instant messaging account number comprises a WeChat account number, a microblog account number, a QQ account number and the like of the user. The background judges whether a corresponding identifier is stored in a database corresponding to the mobile phone number and/or the instant messaging account; if yes, obtaining first positioning information of the mobile terminal, namely the positioning information of the seller, through LBS position service; if not, an identifier is allocated to the mobile phone number and/or the instant messaging account, and first positioning information of the mobile terminal is acquired through LBS position service. By adding the identifier to the acquired mobile phone number and the instant messaging account and then acquiring a new mobile phone number or an instant messaging account again, whether the corresponding identifier exists is judged firstly, if so, the identifier is directly associated with the mobile phone number or the instant messaging account, and then, the box code meeting the conditions is directly associated under the identifier name, so that the uniform management of the information of the salesman is realized, and the management of the information of the database can be facilitated. And then, associating and storing the mobile phone number and/or the instant messaging account with the first positioning information.
After the consumer purchases the product, the box code on the product packaging box is scanned through the mobile terminal of the consumer. The system automatically jumps to a consumption page, so as to establish connection with the background (namely the background) associated with the box code; and the background requests for authorization to acquire second positioning information of the consumer through the mobile terminal. After the consumer confirms the authorization, the background acquires second positioning information of the mobile terminal, namely the positioning information of the consumer through LBS (location based service); and associates and stores the second positioning information with the box code.
According to the first positioning information and the second positioning information, whether the distance between the two positioning places is smaller than a preset distance can be 3-10 m, the preferred distance is 3 m, the sales behavior can be guaranteed to belong to face-to-face sales, and the accuracy of association of the first positioning information and the second positioning information can be improved. If so, further judging whether more than two pieces of first positioning information and second positioning information exist in the distance range; if so, selecting a box code corresponding to the first user information and the second positioning information which are closest to each other and are corresponding to the first positioning information and the second positioning information for correlation and storage; and if not, associating and storing the box codes corresponding to the first user information and the second positioning information which correspond to the unique first positioning information. Here, when two or more pieces of first positioning information and second positioning information exist within a preset distance, the consumption behavior can be accurately associated with the seller by further judging the distance based on face-to-face sales.
And finally, acquiring all box codes associated with the first user information corresponding to each identifier, namely acquiring all box codes associated with each salesman. By integrating all the box codes associated with the respective identifiers, the sales performance, the sales preference, and the like of each salesperson corresponding to each identifier can be further determined by the information obtained by the integration. Thereby providing different salesmen for sale according to different sale requirements of different manufacturers.
Example 2
Referring to fig. 2, the present invention provides a specific application scenario based on two-dimensional codes based on the first embodiment, including:
a batch of boxed white spirit is obtained from a cooperative white spirit manufacturer, and commodity information of the batch of white spirit, such as category information, price information, quantity information and the like, is input into a background system. And planning promotion activities and consumption activities according to the product information of the batch of white spirit, and generating corresponding promotion activity pages and consumption activity pages by the background according to the promotion activities and the consumption activities. Then, a two-dimensional code is configured for each box body of the batch of white spirit in a built-in incentive card mode, the two-dimensional code is associated with a promotion activity page, and the two-dimensional code is a box code. A two-dimensional code is configured for a packaging box of each bottle of white spirit in a form of code pasting or code spraying, the two-dimensional code is associated with a consumption activity page, and the two-dimensional code is a box code.
After a sales promoter receives the whole box of white spirit, the box body is opened, the box code on an excitation card arranged in the box body is scanned by using a mobile phone of the sales promoter, and the system automatically jumps to a sales promotion page so as to establish connection with a background associated with the box code. The promotion page comprises product information and promotion activity information of liquor to be sold; the sales promoter can check the product information and the sales promotion activity information on the page, and after the product information and the sales promotion activity information are confirmed to be correct, the sales promoter sends confirmation information to the background through the mobile phone. And then, the background requests authorization to acquire the related first user information and the positioning information of the sales promoter logged in the WeChat account through a developer mode provided by WeChat. The first user information comprises the age, the academic history, the consumption capability, the system used by the mobile phone and other basic information of the sales promoter. The method is used as a basis for distinguishing each sales promoter. After the promoter confirms the authorization, the promoter obtains the initial incentive corresponding to the promotion. Then, the background judges whether the first user information has a corresponding promotion ID stored in a database thereof; if yes, the background acquires first positioning information of the mobile phone, namely positioning information of a sales promoter, through LBS (location based service); if not, the background distributes a promotion ID for the first user information, and acquires the first positioning information of the mobile phone through LBS position service. By adding the promotion ID to the acquired first user information and then acquiring new first user information again, whether the corresponding promotion ID exists is judged firstly, if so, the promotion ID is directly associated with the first user information, and then, the box code meeting the conditions is directly associated under the promotion ID name, so that the unified management of the information of the sales promoters is realized, and the sales information can be managed more conveniently through a database. Then, the first user information is associated with the first positioning information and stored.
The LBS location service acquires location information of a mobile terminal user through a radio communication network of an operator or an external location manner, and acquires location information of a promoter and a consumer without installing any hardware or software.
In the field sales promotion, the consumer selects and purchases the product through the sales promotion action of the sales promoter. And scanning the box code on the liquor package by using the mobile phone. The system automatically jumps to a consumption page, so as to establish connection with the background (namely the background) associated with the box code; the consumer can check the product information and the consumption activity information on the page, and after the product information and the consumption activity information are confirmed to be correct, the confirmation information is sent to the background through the mobile phone. And after receiving the confirmation information, the background program associated with the box code requests authorization to acquire second user information corresponding to the consumer WeChat account through a developer mode provided by WeChat and acquire corresponding second positioning information through a consumer mobile phone, wherein the second positioning information is the positioning information of the consumer. The second user information comprises user basic information such as the age, the academic calendar, the consumption capability, the system used by the mobile phone and the like of the consumer. The information is used as the basis for distinguishing the information of each consumer and analyzing the subsequent consumption preference and consumption capability of the consumer. After the consumer confirms the authorization, the consumer participates in the promotion activity to draw a lottery, and an incentive identifier containing lottery result information of the consumer participating in the lottery activity is generated. The background acquires second user information corresponding to the consumer WeChat account through a developer mode provided by WeChat, and then judges whether the second user information in a database of the background stores a corresponding consumption ID; if yes, the background acquires second positioning information of the mobile phone of the consumer through LBS position service; if not, the background distributes a consumption ID for the second user information, and acquires the second positioning information of the mobile phone of the consumer through LBS position service. The consumption ID is added to the acquired second user information, and then when new second user information is acquired again, whether the corresponding consumption ID exists is judged firstly, if yes, the consumption ID is directly associated with the second user information, and then the scanned box code is directly associated under the consumption ID name, so that the unified management of the consumer information is realized, and the consumption capability and the consumption tendency of the consumer can be further analyzed through a database. Then, the second user information, the box code, and the second positioning information are associated and stored.
And then, the background judges whether the distance between the two positioning information is smaller than a preset distance or not according to the first positioning information and the second positioning information. The preset distance may be 3-10 meters, and preferably the distance is 10 meters, which may allow a sales promoter to carry out a relatively large sales promotion while ensuring accuracy in determining the association of the two positioning information with the distance. If yes, further judging whether more than two pieces of first positioning information and second positioning information exist in the distance range; if so, selecting the first user information corresponding to the first positioning information closest to the first positioning information and the box code corresponding to the second positioning information to be associated and stored; and if not, associating and storing the box codes corresponding to the first user information and the second positioning information which correspond to the unique first positioning information. Here, when more than two sales promoters exist in the preset distance range, the background selects the first positioning information corresponding to the sales promoter closest to the sales promoter to be associated with the second positioning information of the consumer. More than two sales promoters are allowed to simultaneously carry out sales promotion activities within a preset range, and sales information can be accurately managed. Then, an association of the first information corresponding to the promoter with the eligible incentive identifier is established.
And finally, acquiring all box codes associated with the first user information corresponding to each promotion ID. Distributing activity prizes corresponding to the promotion activities to each promoter according to all box codes corresponding to the promotion IDs; all incentive identifiers corresponding to the respective promotion IDs are obtained. And distributing incentive money corresponding to the promotion activities to each promoter according to all incentive identifiers corresponding to the promotion IDs. Meanwhile, the performance, the selling preference and the like of each sales promoter corresponding to each piece of first user information are judged according to the user basic information corresponding to the first user information and the information such as the product category, the proportion, the selling time and the like corresponding to all the box codes. So as to designate different promoters according to different requirements of manufacturers.
And acquiring all box codes associated with the second user information corresponding to each consumption ID. And analyzing the consumption capability and the consumption tendency of each consumer corresponding to each consumption ID according to the product information corresponding to all the box codes corresponding to each consumption ID. So that more accurate sales can be carried out later.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all equivalent changes made by using the contents of the present specification and the drawings, or applied directly or indirectly to the related technical fields, are included in the scope of the present invention.
Claims (9)
1. A two-dimensional code-based sales information management method is characterized by comprising the following steps:
a mobile terminal scans box codes on a box body carrying a plurality of products to be promoted;
the background associated with the box code acquires first user information associated with the background through the mobile terminal;
acquiring first positioning information of the mobile terminal;
associating and storing the first user information and the first positioning information;
after a consumer purchases a product, scanning a box code on the product packaging box through a mobile terminal of the consumer;
the box code associated background acquires second positioning information of the mobile terminal, and the box code associated background are the same background;
associating the box code with the second positioning information;
if the distance between the first positioning information and the second positioning information is smaller than a threshold value, establishing association and storage of first user information corresponding to the first positioning information and box codes corresponding to the second positioning information;
wherein the box code is associated with a sales page and the box code is associated with a consumption page;
the threshold is 3-10 meters.
2. The two-dimensional code-based sales information management method according to claim 1, further comprising:
after the background associated with the box codes acquires first user information, judging whether an identifier corresponding to the first user information is stored or not; if not, an identifier is distributed to the first user information.
3. The two-dimensional code-based sales information management method according to claim 2, further comprising:
and acquiring all box codes associated with the first user information corresponding to each identifier.
4. The two-dimensional code-based sales information management method according to claim 1, further comprising:
and if the distance between more than two pieces of first positioning information and one piece of second positioning information is smaller than the threshold value, selecting the first user information corresponding to the first positioning information with the closest distance and the box code corresponding to the second positioning information for association.
5. The two-dimensional code-based sales information management method according to claim 1, characterized in that: the mobile terminal acquires the first positioning information through LBS position service; and the mobile terminal acquires the second positioning information through LBS position service.
6. The two-dimensional code-based sales information management method according to claim 1, characterized in that: the user information comprises a mobile phone number and/or an instant messaging account.
7. The two-dimensional code-based sales information management method according to claim 1, characterized in that: before the first user information and the first positioning information are acquired, the method further includes:
and the background request authorization acquires the first user information and the first positioning information through the mobile terminal.
8. The two-dimensional code-based sales information management method according to claim 1, characterized in that: before the second positioning information is acquired, the method further includes: and the background request authorization acquires the second positioning information through the mobile terminal.
9. The two-dimensional code-based sales information management method according to claim 1, further comprising: presetting a movable page;
after the consumer purchases the product, scan the box code on the product packaging box through its mobile terminal, later, still include:
skipping to the active page by the mobile terminal interface of the consumer;
after the consumer participates in the activity, generating an incentive identifier containing result information; the establishing and storing the association between the first user information corresponding to the first positioning information and the box code corresponding to the second positioning information, then, further includes:
establishing an association of the first user information with the incentive identifier.
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| CN104361379A (en) * | 2014-11-28 | 2015-02-18 | 天津联云网络技术有限公司 | Two-dimensional code label data interaction system with positioning function |
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| CN106447272A (en) * | 2016-11-30 | 2017-02-22 | 王雷 | Two-dimensional code based inventory management method and two-dimensional code based inventory management system |
| CN106651413A (en) * | 2015-10-30 | 2017-05-10 | 顶益（开曼岛）控股有限公司 | Container paste, mobile terminal, data analysis system and network sales platform |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US7493336B2 (en) * | 2003-07-22 | 2009-02-17 | International Business Machines Corporation | System and method of updating planogram information using RFID tags and personal shopping device |
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| CN104361379A (en) * | 2014-11-28 | 2015-02-18 | 天津联云网络技术有限公司 | Two-dimensional code label data interaction system with positioning function |
| CN104376295A (en) * | 2014-11-28 | 2015-02-25 | 天津联云网络技术有限公司 | Data interaction system used for printing two-dimension codes and having positioning function |
| CN106651413A (en) * | 2015-10-30 | 2017-05-10 | 顶益（开曼岛）控股有限公司 | Container paste, mobile terminal, data analysis system and network sales platform |
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