CN111061984B

CN111061984B - Information pushing method, information associating method, information pushing equipment, information associating equipment and computer storage medium

Info

Publication number: CN111061984B
Application number: CN201911336869.2A
Authority: CN
Inventors: 王志明; 顾贤哲
Original assignee: Kangmeibao Suzhou Co ltd
Current assignee: Kangmeibao Suzhou Co ltd
Priority date: 2019-12-23
Filing date: 2019-12-23
Publication date: 2020-10-27
Anticipated expiration: 2039-12-23
Also published as: CN113094616A; CN111061984A

Abstract

The invention relates to the technical field of internet, in particular to an information pushing and information associating method, equipment and a computer storage medium, which are used for pushing activity information flexibly based on identification codes. According to the embodiment of the invention, the push information corresponding to the received identification code identification information is determined and fed back according to the binding relationship between the identification code identification information and the push information, wherein the identification code identification information is obtained after scanning the identification code; and acquiring the identification code identification information to be modified and the modified push information corresponding to the modification instruction, and modifying the push information bound by the identification code identification information to be modified in the binding relationship into the modified push information. The embodiment of the invention can modify the binding relationship between the maintained identification code identification information and the pushing information, and can flexibly adjust the binding relationship according to the requirements of users.

Description

Information pushing method, information associating method, information pushing equipment, information associating equipment and computer storage medium

Technical Field

The invention relates to the technical field of internet, in particular to an information pushing and information associating method, information pushing and information associating equipment and a computer storage medium.

Background

The identification code is applied to the aspect of life, and the identification code in life includes: bar codes, two-dimensional codes, etc. Such as: the method comprises the steps of obtaining manufacturer information and selling price information of the commodity by scanning a bar code or a two-dimensional code of the commodity, or scanning the two-dimensional code through social software to add friends, and scanning the two-dimensional code through the social software to pay and receive electronic money.

In the related art, a merchant applies for a certain number of identification codes based on an activity to be issued, and deploys push information corresponding to the activity to be issued to a merchant platform. After applying for the identification code and deploying the to-be-issued event information to the merchant platform, the merchant may print the applied identification code at a specific location, for example, on the package of the item. When a user scans the identification code from a specific position through the client, the activity information corresponding to the identification code can be returned to the client used by the user; for example, if the activity issued by the merchant is a lottery activity, after the identification code is scanned, the lottery activity interface provided by the merchant platform is displayed on the client.

In the related art, after applying for the identification code, after the merchant platform deploys the activity information corresponding to the applied identification code, because the activity issued by the merchant generally has a validity period, after the activity validity period is over, if the user scans the identification code, then the valid information cannot be acquired, and based on this, how to flexibly push the activity information based on the identification code becomes the problem to be solved urgently.

Disclosure of Invention

The invention provides an information pushing method, an information associating method, information pushing equipment and a computer storage medium, which are used for pushing activity information flexibly based on identification codes.

In a first aspect, an embodiment of the present invention provides an information pushing method, including:

determining and feeding back the push information corresponding to the received identification code identification information according to the binding relationship between the identification code identification information and the push information, wherein the identification code identification information is obtained after scanning the identification code; and

and responding to a received modification instruction, acquiring identification code identification information to be modified and modified push information corresponding to the modification instruction, and modifying the push information bound by the identification code identification information to be modified in the binding relationship into the modified push information.

In a second aspect, an embodiment of the present invention provides an information association apparatus, including:

responding to a received binding relationship establishing instruction, and determining an identification information set corresponding to the binding relationship establishing instruction;

binding each identification code identification information in the identification information set with corresponding push information; wherein the identification information set comprises at least one identification code identification information; the binding relation establishment instruction is triggered in the production process of the commodity package where the identification code is located or after the production is completed.

In a third aspect, an embodiment of the present invention provides an information push apparatus, including: a memory and a processor;

the memory to store program instructions;

the processor is configured to execute the program instructions to implement the process of:

In a fourth aspect, an embodiment of the present invention provides an information pushing apparatus, including:

the determining module is used for determining and feeding back the push information corresponding to the received identification code identification information according to the binding relationship between the identification code identification information and the push information, wherein the identification code identification information is obtained after scanning the identification code; and

and the modification module is used for responding to a received modification instruction, acquiring identification code identification information to be modified and modified push information corresponding to the modification instruction, and modifying the push information bound by the identification code identification information to be modified in the binding relationship into the modified push information.

In a fifth aspect, an information association apparatus provided in an embodiment of the present invention includes: a memory and a processor;

the memory to store program instructions;

In a sixth aspect, an embodiment of the present invention provides an information association apparatus, including:

the acquisition module is used for responding to the received binding relationship establishment instruction and determining an identification information set corresponding to the binding relationship establishment instruction;

the processing module is used for binding each identification code identification information in the identification information set with the corresponding push information; wherein the identification information set comprises at least one identification code identification information; the binding relation establishment instruction is triggered in the production process of the commodity package where the identification code is located or after the production is completed.

In a seventh aspect, an embodiment of the present invention provides a computer storage medium, which stores computer-executable instructions for performing the information pushing method according to the first aspect.

In an eighth aspect, an embodiment of the present invention provides a computer storage medium storing computer-executable instructions for performing the information association method according to the second aspect.

The technical scheme provided by the embodiment of the invention at least has the following beneficial effects:

the binding relationship between the identification code identification information and the push information maintained in the identification code management platform can be flexibly set, and when the binding relationship needs to be modified, the identification code management platform can modify the binding relationship between the maintained identification code identification information and the push information after receiving a modification instruction; therefore, the binding relationship maintained in the identifier management platform in the embodiment of the invention is not invariable, and can be flexibly adjusted according to the requirements of users.

In addition, the information association method provided by the embodiment of the invention can establish the binding relationship between the identification code identification information and the pushing information on the identification code management platform, and the embodiment of the invention can establish the binding relationship on the identification code management platform in the production process of the commodity package where the identification code is located or after the production is completed, and can determine the pushing information corresponding to the identification code in the production process of the commodity package or after the production is completed according to the actual requirement, thereby flexibly setting the pushing information bound by the identification code identification information.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention and are not to be construed as limiting the invention.

Fig. 1 is a schematic view of an application scenario for pushing information based on an identification code according to an embodiment of the present invention;

fig. 2 is a schematic structural diagram of a terminal according to an embodiment of the present invention;

FIG. 3 is a flowchart of an information pushing method according to an embodiment of the present invention;

FIG. 4 is a flow chart of an information association method according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of a display interface of a mobile phone according to an embodiment of the present invention;

FIG. 6 is a diagram illustrating a binding relationship establishment page according to an embodiment of the present invention;

fig. 7 is a diagram illustrating a first method for determining identification code identification information to be established according to an embodiment of the present invention;

fig. 8 is a diagram illustrating a second method for determining identification information of an identification code to be established according to the embodiment of the present invention;

fig. 9 is a diagram illustrating a third method for determining identification information of an identification code to be established according to an embodiment of the present invention;

fig. 10 is a diagram illustrating a fourth method for determining identification information of an identification code to be established according to a fourth embodiment of the present invention;

fig. 11 is a diagram illustrating a fifth embodiment of determining identification code identification information to be established according to the present invention;

fig. 12 is a diagram illustrating a sixth embodiment of determining identification code identification information to be established according to the present invention;

fig. 13 is a diagram illustrating a seventh method for determining identification code identification information to be established according to the embodiment of the present invention;

FIG. 14 is a diagram illustrating establishment of a binding relationship according to an embodiment of the present invention;

FIG. 15 is a diagram of a display interface of a first application store according to an embodiment of the present invention;

FIG. 16 is a diagram of a display interface of a second application store according to an embodiment of the present invention;

FIG. 17 is a diagram of a display interface of a third application store in accordance with an embodiment of the present invention;

FIG. 18 is a diagram of a display interface of a fourth application store in accordance with an embodiment of the present invention;

FIG. 19 is a diagram of a display interface of a fifth application store in accordance with an embodiment of the present invention;

FIG. 20 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;

FIG. 21 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;

FIG. 22 is a schematic structural diagram of an information association apparatus according to an embodiment of the present invention;

fig. 23 is a schematic structural diagram of an information association apparatus according to an embodiment of the present invention.

Detailed Description

In order to make those skilled in the art better understand the technical solution of the present invention, the technical solution in the embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

It should be noted that the embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the appended claims.

Identification codes that are common in life at present include: bar codes, two-dimensional codes, etc. The identification codes used by merchants or individuals need to be applied, and the push information corresponding to the identification codes is deployed on the corresponding platform after the application is completed, so that the information related to the identification codes can be pushed for the client used by the user after the user scans the identification codes through the client.

However, at present, after a merchant or a person applies for an identification code, the applied identification code needs to be deployed on a platform before being printed at a specific position, and once the binding relationship is deployed, the binding relationship cannot be modified. Then, assuming that a merchant deploys a binding relationship between an identification code and activity information in order to release an activity application identification code, after an activity is finished, if a user scans the identification code, the user jumps to a failed activity page, which seriously affects user experience. Therefore, a flexible information pushing method is needed.

Based on the foregoing problems, embodiments of the present invention provide an information pushing method for pushing information in a flexible manner.

The application scenario shown in fig. 1 for pushing information based on an identification code in the embodiment of the present invention includes: a client 10 (the client 10 may be installed on a terminal, such as a mobile phone, etc.), an identification code management platform 11, and a user 12. Wherein:

the client 10 is configured to scan the identification code on the package, generate identification code identification information, and send the generated identification code identification information to the identification code management platform 11;

the identification code identification information can be URL information;

the identification code in the embodiment of the invention is the identification code printed on the commodity package; specifically, the identification code printed on the package of the commodity may be applied to a relevant department in advance, and the identification code may be bound with the specific information after applying for acquiring ownership of the identification code.

For example, the identification code may be a two-dimensional code printed on the package, the two-dimensional code is a blank two-dimensional code obtained by applying for the relevant department by a manufacturer in advance, and after ownership of the two-dimensional code is obtained, the two-dimensional code on the package may be bound with specific information before being printed on the package, in the process of being printed on the package, or after being printed on the package, so that the specific information corresponding to the two-dimensional code may be obtained after the user scans the two-dimensional code on the package.

The binding relationship between each piece of identification code identification information and the push information is maintained in the identification code management platform 11, and after receiving the identification code identification information sent by the client 10, the push information corresponding to the received identification code identification information is determined and fed back to the client 10.

After receiving the push information, the client 10 displays the received push information in the display interface.

The identification code management platform 11 and the client 10 may be connected via a communication network. The communication network may be a local area network, a wide area network, etc.

In addition, the binding relationship between the identification code identification information maintained in the identification code management platform and the push information is not invariable, and a user can trigger a modification instruction to modify the binding relationship maintained in the identification code management platform;

an optional implementation manner is that the identification code management platform receives the modification instruction, obtains identification code identification information to be modified and modified push information corresponding to the modification instruction, and modifies the push information bound with the identification code identification information to be modified in the binding relationship into the modified push information.

In an implementation, the modification instruction may be a user trigger, and the user may be one of a consumer, a manufacturer, a retailer, and a user;

the manufacturer can be a manufacturer of the product where the identification code is located, the retailer can be a distributor at each level of the product where the identification code is located, the consumer can be a user who purchases the product where the identification code is located, and the user can be a user who finally uses the product where the identification code is located.

The modification instruction carries identification information of the identification code to be modified and modified push information corresponding to the identification code identification information.

It is assumed that the binding relationship between the identifier information and the push information maintained in the identifier management platform is shown in table 1:

identification code identification information	Pushing information
		Identification code identification information a	Push information A
Identification code identification information b	Push information B
		Identification code identification information c	Push information C
Identification code identification information d	Push information D
		Identification code identification information e	Push information E
Identification code identification information f	Push information F

TABLE 1

Assuming that the identification code identification information a and the modified push information E are carried in the modification instruction, after receiving the modification instruction, the identification code management platform modifies the push information a corresponding to the identification code identification information a in the binding relationship into the push information E, and the binding relationship between the modified identification code identification information and the push information is shown in table 2:

TABLE 2

The identification code of the embodiment of the invention is the identification code printed on the commodity package, and the push information corresponding to the identification code identification information can be modified in each link of commodity circulation; for example, as the goods circulate, each participant such as the producer, the agent (distributor of each level), the consumer, and the user of the goods can modify the push information corresponding to the identification code.

It should be noted that, when the participant in the commodity circulation link modifies the push information corresponding to the identification code, the participant may select the modified push information from the application store of the identification code management platform, or the participant in the commodity circulation link may upload an application program developed by the participant as the modified push information corresponding to the identification code.

In addition, aiming at each participant in the commodity circulation link, before the participant triggers the modification of the binding relationship, the authority authentication can be performed on the participant; in implementation, in response to the input operation of the identity verification information, performing authority authentication to determine that the processing authority for modifying the push information is available; after the authority authentication is determined to pass, responding to a modification instruction of the participant, and allowing modification of the push information corresponding to the identification code;

the method for performing authority authentication includes, but is not limited to:

password verification, identity information verification, secret words, question answering and short message verification.

For example, when a user triggers to modify push information corresponding to identification information of a certain identification code in an identification code management platform, the identification code management platform presents a preset question to the user, the user inputs an answer to the question, the identification code management platform judges whether the answer input by the user is consistent with a preset correct answer to the question, if so, the authority authentication of the user is determined to pass, and the user has a processing authority for modifying the push information.

The binding relationship between the identification code identification information and the push information maintained in the identification code management platform can be flexibly set, and when the binding relationship needs to be modified, the identification code management platform can modify the binding relationship between the maintained identification code identification information and the push information after receiving a modification instruction; therefore, the binding relationship maintained in the identification code management platform is not invariable, and can be flexibly adjusted according to the requirements of users; for example, after applying for a certain number of identifiers, the push information established for the part of identifiers on the identifier management platform is a red packet activity, and after the red packet activity is finished, the push information corresponding to the remaining identifiers that are not in effect can be modified, so that it can be avoided that after the red packet activity is finished, the user receives invalid push information after scanning the identifiers that are not in effect.

A terminal for installing the client terminal 10 may be as shown in fig. 2, with reference to fig. 2, the terminal device 200 including: a Radio Frequency (RF) circuit 210, a power supply 220, a processor 230, a memory 240, an input unit 250, a display unit 260, a camera 270, a communication interface 280, and a Wireless Fidelity (WiFi) module 290. Those skilled in the art will appreciate that the configuration of the terminal shown in fig. 2 is not intended to be limiting, and that embodiments of the present disclosure provide terminals that include more or less components than those shown, or that combine certain components, or that are arranged in different components.

The various components of terminal 200 are described in detail below with reference to fig. 2:

the RF circuit 210 may be used for receiving and transmitting data during communication or conversation, for example, the identification code identification information may be transmitted to the identification code management platform, and the push information fed back by the identification code management platform may be received. In particular, the RF circuit 210, after receiving the push information, sends the push information to the processor 230 for processing and then delivers the push information to the display screen for rendering and displaying, so that the user can view the push information through the terminal. In general, the RF circuit 210 includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like.

In addition, the RF circuitry 210 may also communicate with networks and other devices via wireless communications. The wireless communication may use any communication standard or protocol, including but not limited to Global System for mobile communications (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Messaging Service (SMS), etc.

The WiFi technology belongs to a short-distance wireless transmission technology, and the terminal 200 can connect to an Access Point (AP) through the WiFi module 290, thereby implementing Access to a data network. The WiFi module 290 may be used for receiving and transmitting data during communication.

Terminal 200 may be physically connected to other devices via communication interface 280. In one embodiment, communication interface 280 is coupled to other device communication interfaces via a cable to enable data transfer between terminal 200 and other devices.

Since the terminal 200 can access the network and send information to other network devices, such as a server for pushing information content, in the embodiment of the present disclosure, the terminal 200 needs to have a data transmission function, that is, the terminal 200 needs to include a communication module inside. Although fig. 2 shows communication modules such as the RF circuit 210, the WiFi module 290, and the communication interface 280, it is understood that at least one of the above components or other communication modules (e.g., bluetooth module) for implementing communication exists in the terminal 200 for data transmission.

For example, when the terminal 200 is a mobile phone, the terminal 200 may include the RF circuit 210 and may further include the WiFi module 290; when the terminal 200 is a computer, the terminal 200 may include the communication interface 280 and may further include the WiFi module 290; when the terminal 200 is a tablet computer, the terminal 200 may include a WiFi module 290.

The memory 240 may be used to store software programs and modules. The processor 230 executes various functional applications of the terminal 200 and data processing by executing software programs and modules stored in the memory 240.

In one embodiment, the memory 240 may mainly include a program storage area and a data storage area. The storage program area can store an operating system, various application programs, a face recognition module and the like; the storage data area may store data (multimedia files such as various pictures, video files, etc.) created according to the use of the terminal 200, etc.

Further, the memory 240 may include high speed random access memory and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The input unit 250 may be used to receive numeric or character information input by a user and generate key signal inputs related to user settings and function control of the terminal 200.

In one embodiment, the input unit 250 may include a touch panel 251 and other input devices 252.

The touch panel 251, also referred to as a touch screen, may collect touch operations of a user (for example, operations of the user on the touch panel 251 or near the touch panel 251 using any suitable object or accessory such as a finger, a stylus pen, etc.), and drive the corresponding connection device according to a preset program. In one embodiment, the touch panel 251 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 230, and can receive and execute commands sent by the processor 230. In addition, the touch panel 251 may be implemented in various types, such as resistive, capacitive, infrared, and surface acoustic wave.

In one embodiment, other input devices 252 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

The display unit 260 may be used to display information input by the user or information provided to the user and various menus of the terminal 200. The display unit 260 is a display system of the terminal 200, and is used for presenting an interface to implement human-computer interaction.

The display unit 260 may include a display panel 261. In one embodiment, the Display panel 261 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-emitting diode (OLED), or the like.

Further, the touch panel 251 may cover the display panel 261, and when the touch panel 251 detects a touch operation on or near the touch panel 251, the touch panel transmits the touch operation to the processor 230 to determine the type of the touch event, and then the processor 230 provides a corresponding touch operation service on the display panel 261 according to the type of the touch event.

Although in fig. 2, the touch panel 251 and the display panel 261 are two separate components to implement the input and output functions of the terminal 200, in some embodiments, the touch panel 251 and the display panel 261 may be integrated to implement the input and output functions of the terminal 200.

The processor 230 is a control center of the terminal 200, connects the respective components using various interfaces and lines, performs various functions of the terminal 200 and processes data by operating or executing software programs and/or modules stored in the memory 240 and calling data stored in the memory 240, thereby implementing various services based on the terminal 200.

In one embodiment, processor 230 may include one or more processing units. In one embodiment, processor 230 may integrate an application processor, which primarily handles operating systems, user interfaces, applications, etc., and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 230.

And a camera 270 for implementing a shooting function of the terminal 200 and shooting a picture or a video. The camera 270 may also be used to implement a scanning function of the terminal 200 to scan a scanning object (two-dimensional code/barcode).

The terminal 200 also includes a power supply 220 (such as a battery) for powering the various components. In one embodiment, the power supply 220 may be logically coupled to the processor 230 through a power management system, such that the power management system performs functions of managing charging, discharging, and power consumption.

Although not shown, the terminal 200 may further include at least one sensor, an audio circuit, and the like, which will not be described herein.

As shown in fig. 3, an information pushing method provided in an embodiment of the present invention may be applied to an identifier management platform, and includes:

step S30, determining and feeding back the push information corresponding to the received identification code identification information according to the binding relationship between the identification code identification information and the push information, wherein the identification code identification information is obtained by scanning the identification code; and

step S31, in response to the received modification instruction, acquiring the identification code identification information to be modified and the modified push information corresponding to the modification instruction, and modifying the push information bound with the identification code identification information to be modified in the binding relationship into the modified push information.

In step S30, the identification code identification information is obtained by scanning the identification code by the user through the client, generating the identification code identification information by the client based on the scanned identification code, and sending the generated identification code identification information to the identification code management platform by the client;

the identification code management platform can determine push information corresponding to the received identification code identification information based on the locally maintained binding relationship and feed the push information back to the client.

The identification code of the embodiment of the invention can be an identification code printed on a commodity package;

the push information comprises some or all of the following types of push information:

application programs, push information of character types, push information of video types and web pages.

It should be noted that, when the binding relationship between the identification code identification information and the push information maintained in the identification code management platform is modified, a modification instruction triggered by a user may modify the push information of one or more identification code identification information; when the modification instruction includes a plurality of identification code identification information to be modified, modified push information corresponding to each identification code identification information to be modified needs to be specified.

The following describes in detail a process of establishing a binding relationship between identification code identification information and push information according to an embodiment of the present invention with reference to the accompanying drawings:

as shown in fig. 4, an embodiment of the present invention provides an information association method, including:

step S40, responding to the received binding relationship establishing instruction, and determining an identification information set corresponding to the binding relationship establishing instruction;

step S41, binding each identification code identification information in the identification information set with the corresponding push information; wherein the identification information set comprises at least one identification code identification information; the binding relation establishment instruction is triggered in the production process of the commodity package where the identification code is located or after the production is completed.

The time for establishing the binding relationship between the identification code identification information and the push information in the embodiment of the present invention may be:

1. in the production process of the package in which the commodity is placed;

because the identification code of the embodiment of the invention can be the identification code printed on the commodity package, the push information corresponding to the identification code identification information can be established in the production process of the commodity package.

2. After the commodity is packaged and produced;

the specific time for establishing the binding relationship can be after the packaging production of the commodity is finished and before the commodity is finally used;

the method specifically includes a commodity production process (if the commodity is a dairy product, the commodity production process may be a filling production process), and a commodity sales process.

For example, if the product is a beverage product and the product is purchased for a party, the consumer may create a push message corresponding to the identification code on the package of the beverage product prior to the party.

The embodiment of the invention can establish the binding relationship between the identification code identification information and the pushing information on the identification code management platform, and can establish the binding relationship on the identification code management platform in the production process of the commodity package where the identification code is located or after the production is finished.

When establishing the binding relationship between identification code identification information and push information, a first object needs to access an identification code management platform and establish the binding relationship between the identification code identification information and the push information;

in implementation, the first object in the embodiment of the present invention may access the identifier management platform in the following manner:

1. the first object can access the identification code management platform through a human-computer interaction interface of the identification code management platform;

the first object can establish the binding relationship between the identification code identification information and the push information through a human-computer interaction interface of the identification code management platform.

2. The first object can remotely access the identification code management platform through a computer;

in implementation, the first object can use a website to remotely access the binding relationship establishment page of the identification code management platform through a browser of the computer, and establish the binding relationship between the identification code identification information and the push information in the binding relationship establishment page.

3. The first object can access the identification code management platform through the APP on the terminal;

in implementation, the first object can enter the binding relationship of the identification code management platform through the APP installed on the terminal to establish the page, and the APP is installed on the terminal after development is completed, so that a user can establish the binding relationship between the identification code and the push information simply and quickly.

The terminal may be a mobile phone as shown in fig. 5, and an APP for accessing the identification code management platform is installed on the mobile phone; the user starting the APP may quickly enter a binding relationship establishment page as shown in fig. 6, and alternative push information may be recommended for the user in the binding relationship establishment page, for example, recommending an application program in an application store for the user.

The first object is an object authorized by the identification code management platform; the first object is at least one of a consumer, a producer, an agent and a user;

the authorization of the identification code management platform may specifically be that the first object is registered on the identification code management platform in a manner of inputting an account and a password, and after the registration is completed, the first object may log in the identification code management platform through the account and the password used during the registration.

It should be noted that, when the first object logs in the identification code management platform, the initial interface can be flexibly set for different first objects; the display content of the initial interface can be flexibly set according to the login time and place, and the display content can be reasonably customized according to the preferences of different objects.

Before establishing a binding relationship between identification code identification information and push information in an identification code management platform, authorization of the identification code management platform needs to be obtained;

an optional implementation manner is that the first object logs in the identification code management platform through an authorized account, and after the identification code management platform passes the authority authentication of the first object, the first object may establish a binding relationship between the identification code identification information and the push information through the identification code management platform.

When the first object establishes the binding relationship, triggering a binding relationship establishment instruction, wherein the binding relationship establishment instruction can correspond to a plurality of identification code identification information needing to establish the push information, or the binding relationship establishment instruction comprises target information which corresponds to an identification information set.

In addition, an optional implementation manner is that before determining the identification information set corresponding to the binding relationship establishment instruction in response to the binding relationship establishment instruction triggered by the first object, the first object needs to be subjected to authority authentication; responding to the input operation of the identity verification information, and performing authority authentication to determine the processing authority with the established binding relationship;

specifically, identity verification information input by a first object is acquired, authority authentication is carried out on the first object according to the acquired identity verification information, and after the authority authentication is determined to pass, a binding relation establishment instruction of the first object is responded, and the first object is allowed to establish a binding relation on an identification code management platform;

It should be noted that the authorization manner for determining whether the processing authority for establishing the binding relationship exists may be the same as or different from the authorization manner for determining whether the processing authority for modifying the push information exists.

For example, when a user triggers to establish push information corresponding to certain identification code identification information in an identification code management platform, the identification code management platform requests the user to input a corresponding secret, after the user inputs the secret, the identification code management platform judges whether the answer of the secret input by the user is consistent with a preset correct secret, if so, the authority authentication of the user is determined to pass, and the user has the processing authority for establishing the binding relationship.

A number of different ways of establishing the binding relationship between the identifier and the push information are described in detail below:

the method comprises the steps that firstly, identification information sets corresponding to a binding relationship establishing instruction are formed by identification information of a plurality of identification codes to be established corresponding to the binding relationship establishing instruction;

in implementation, the first object determines a plurality of identification code identification information to be established, which may be an optional implementation manner, that is, the identification code identification information to be established is selected from alternative identification code identification information related to the first object, which is provided in the identification code management platform;

when the first object is a consumer, the identification code management platform can store the commodity purchased by the first object; when the first object logs in the identification code management platform to establish a binding relationship, the identification code management platform takes identification code identification information corresponding to a commodity purchased by the first object as alternative identification code identification information, and the first object can select the identification code identification information to be established from the alternative identification code identification information;

in addition, when the first object is a manufacturer, the identification code management platform can store the commodity produced by the first object, when the first object logs in the identification code management platform to establish a binding relationship, the identification code management platform takes the identification code identification information corresponding to the commodity produced by the first object as alternative identification code identification information, and the first object can select the identification code identification information to be established from the alternative identification code identification information;

when the first object is an agent, the identification code management platform can store commodities sold by the first object in an agent, when the first object logs in the identification code management platform to establish a binding relationship, the identification code management platform takes identification code identification information corresponding to the commodities sold by the first object in the agent as alternative identification code identification information, and the first object can select the identification code identification information to be established from the alternative identification code identification information.

For example, as shown in fig. 7, when the first object logs in the identifier management platform to establish the binding relationship, assuming that the first object is a consumer, the binding relationship establishment page displays the goods purchased by the first object;

the first object can select partial commodities from the purchased commodities, and the identification code management platform determines identification code identification information corresponding to the commodities selected by the first object as identification code identification information to be established; assuming that the commodities selected by the first object are a commodity a and a commodity b, taking the identification code identification information of the commodity a and the commodity b as identification code identification information to be established;

in addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes the identification code identification information of the commodity a and the identification code identification information of the commodity b.

In implementation, another optional implementation manner of determining, by the first object, a plurality of identification code identification information to be established may be that the first object scans an identification code on a package of a commodity through a client, and uploads the identification code identification information obtained through scanning to an identification code management platform through the client, so as to obtain an identification information set corresponding to the binding relationship establishment instruction.

And secondly, determining an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the identification code identification information and the identification information set.

In implementation, the identification code management platform stores the corresponding relationship between the identification code identification information and the identification information set, and after the first object inputs one piece of identification code identification information, the identification code management platform can determine the identification information set corresponding to the identification code identification information input by the first object; thus, the identification information set corresponding to the identification code identification information input by the first object is used as the identification information set corresponding to the binding relation establishment instruction.

The identification code identification information may be identification information corresponding to an identification code on a package of a larger package unit of the commodity, and the identification information set corresponding to the identification code identification information may be a set composed of identification information corresponding to an identification code on a package of a smaller package unit.

For example, the commodity is milk, the larger packaging unit is a box, and the smaller packaging unit is a box; in the corresponding relation between the identification code identification information which can be stored by the identification code management platform and the identification information set, the identification code identification information is the identification code identification information corresponding to the identification code printed on the milk box, and the identification information set is a set formed by the identification code identification information corresponding to the identification code printed on the milk box.

Determining an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the commodity batch information and the identification information set;

the corresponding relation between the commodity batch information and the identification information set is set in the production process of the commodity package where the identification code is located; the identification information set comprises identification code identification information corresponding to the identification code printed on the produced commodity package.

In implementation, the identification code management platform stores the corresponding relationship between the commodity batch information and the identification information set, and after the first object inputs one commodity batch information, the identification code management platform can determine the identification information set corresponding to the commodity batch information input by the first object; therefore, the identification information set corresponding to the commodity batch information input by the first object is used as the identification information set corresponding to the binding relation establishing instruction.

The first object can establish a page through the binding relationship of the identification code management platform to input commodity batch information; specifically, the following method can be adopted to input the commodity batch information in the binding relationship establishing page:

1. when the first object is a manufacturer or an agent, after the first object logs in the identification code management platform, the identification code management platform displays the alternative commodity batch information corresponding to the first object in the binding relationship establishment page, and the first object can select the commodity batch information needing to be input from the alternative commodity batch information;

and the identification code management platform takes the identification information set corresponding to the commodity batch information selected by the first object as an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the commodity batch information and the identification information set.

When the first object is a manufacturer, the candidate commodity batch information corresponding to the first object is batch information of commodities produced by the manufacturer; when the first object is an agent, the candidate product lot information corresponding to the first object is the lot information of the product sold by the agent.

For example, as shown in fig. 8, after the first object logs in, the binding relationship establishment page of the identifier management platform displays the batch information of the candidate product corresponding to the first object in the binding relationship establishment page; assuming that the commodity batch information selected by the first object is 2019/10/06/1275, determining an identification information set corresponding to the commodity batch information selected by the first object;

assuming that identification code identification information contained in the determined identification information set comprises identification information a and identification information b, displaying the identification information a and the identification information b in an identification code identification information to be established option of a binding relationship establishment page;

in addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes identification information a and identification information b.

2. After logging in a binding relationship establishing page of an identification code management platform, manually inputting commodity batch information in the binding relationship establishing page by a first object;

and the identification code management platform determines an identification information set corresponding to the commodity batch information manually input by the first object according to the corresponding relation between the stored commodity batch information and the identification information set, and the identification information set is used as an identification information set corresponding to the binding relation establishment instruction.

For example, as shown in fig. 9, in the binding relationship establishment page of the identifier management platform, after the first object logs in, the first object may input the commodity batch information in the query window of the binding relationship establishment page; assuming that the commodity batch information input by the first object is 2019/10/06/1275, after the commodity batch information is input by the first object and the 'query' option is selected, the identification code management platform determines an identification information set corresponding to the commodity batch information input by the first object; displaying identification code identification information in the determined identification information set in an option of identification code identification information to be established of a binding relation establishment page, and assuming that the determined identification information set comprises identification information c, identification information e and identification information f;

in addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes identification information c, identification information e and identification information f.

Determining an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the order information and the identification information set;

the corresponding relation between the order information and the identification information set is generated after the commodity where the transaction identification code is located; the identification information set comprises identification code identification information corresponding to the identification code printed on the commodity package of the transaction.

In implementation, the identification code management platform stores a corresponding relationship between order information and an identification information set, and after the first object inputs one order information, the identification code management platform can determine the identification information set corresponding to the order information input by the first object; and the identification information set corresponding to the order information input by the first object is used as the identification information set corresponding to the binding relation establishing instruction.

The first object can establish page input order information through the binding relation of the identification code management platform; specifically, the order information may be input in the binding relationship establishing page in the following manner:

1. after the first object logs in the identification code management platform, the identification code management platform displays the alternative order information corresponding to the first object in a binding relationship establishment page, and the first object can select the order information needing to be input from the alternative order information;

when the first object is a consumer, the alternative order information corresponding to the first object is generated after the first object purchases a commodity; at the first object agent or manufacturer, the alternative order information corresponding to the first object is generated for the first object after selling the goods.

And the identification code management platform takes the identification information set corresponding to the order information selected by the first object as an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the order information and the identification information set.

For example, as shown in fig. 10, the binding relationship establishment page of the identifier management platform displays the alternative order information corresponding to the first object in the binding relationship establishment page after the first object logs in; assuming that the order information selected by the first object is 742122368735, determining an identification information set corresponding to the order information selected by the first object;

assuming that the identification code identification information contained in the determined identification information set comprises identification information a, identification information d and identification information f, the identification information a, the identification information d and the identification information f are displayed in an identification code identification information to be established option of a binding relationship establishment page.

In addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes identification information a, identification information d and identification information f.

2. After a first object logs in a binding relationship establishing page of an identification code management platform, manually inputting order information in the binding relationship establishing page;

and the identification code management platform determines an identification information set corresponding to the order information manually input by the first object according to the corresponding relation between the stored order information and the identification information set, and the identification information set is used as an identification information set corresponding to the binding relation establishment instruction.

For example, as shown in fig. 11, after the first object logs in, the first object may input order information in a query window of the binding relationship establishment page; assuming that the order information input by the first object is 742122368735, after the first object inputs the order information and selects the "query" option, the identification code management platform determines an identification information set corresponding to the order information input by the first object; displaying identification code identification information in the determined identification information set in an option of identification code identification information to be established of a binding relation establishment page, and assuming that the determined identification information set comprises identification information b, identification information e and identification information h;

in addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes identification information b, identification information e and identification information h.

Determining an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the area information and the identification information set;

wherein, the area information is determined according to the use address of the commodity;

the corresponding relation between the area information and the identification information set is generated according to the use address of each commodity after commodity transaction; the identification information set includes identification code identification information corresponding to an identification code printed on a package of a commodity whose address is assigned to the same area.

For example, after the commodity a is transacted, the selling destination address or the harvesting address of the commodity a may be used as the use address of the commodity a; or the occurrence address of the sales activity of the article a may also be used as the use address of the article a.

In implementation, the identification code management platform stores the corresponding relationship between the area information and the identification information set, and after the first object inputs one area information, the identification code management platform can determine the identification information set corresponding to the area information input by the first object; thus, the identification information set corresponding to the area information input by the first object is used as the identification information set corresponding to the binding relationship establishing instruction.

The first object can establish page input area information through the binding relationship of the identification code management platform; specifically, the following method may be adopted to input the area information in the binding relationship establishing page:

1. after the first object logs in the identification code management platform, the identification code management platform displays the alternative area information corresponding to the first object in the binding relationship establishment page, and the first object can select the area information needing to be input from the alternative area information;

when the first object is a consumer, the candidate area information corresponding to the first object may be an area to which a delivery address of the first object after purchasing a commodity belongs; at the time of the agent or manufacturer of the first object, the information of the candidate area corresponding to the first object may be an area to which a shipping address of the first object selling goods belongs.

And the identification code management platform takes the identification information set corresponding to the area information selected by the first object as an identification information set corresponding to the binding relationship establishment instruction according to the corresponding relationship between the area information and the identification information set.

For example, as shown in fig. 12, after the first object logs in, the binding relationship establishment page of the identifier management platform displays the information of the candidate area corresponding to the first object in the binding relationship establishment page; assuming that the area information selected by the first object is Beijing, determining an identification information set corresponding to the order information selected by the first object;

assuming that the identification code identification information contained in the determined identification information set comprises identification information a, identification information c and identification information f, the identification information a, the identification information c and the identification information f are displayed in an identification code identification information to be established option of a binding relationship establishment page.

In addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes identification information a, identification information c and identification information f.

2. After a first object logs in a binding relationship establishment page of an identification code management platform, manually inputting regional information in the binding relationship establishment page;

and the identification code management platform determines an identification information set corresponding to the area information manually input by the first object according to the corresponding relation between the stored area information and the identification information set, and the identification information set is used as an identification information set corresponding to the binding relation establishment instruction.

For example, as shown in fig. 13, in a binding relationship establishment page of the identifier management platform, after the first object logs in, the first object may input area information in a query window of the binding relationship establishment page; assuming that the area information input by the first object is Jiangsu, after the first object inputs order information and selects an 'inquiry' option, the identification code management platform determines an identification information set corresponding to the area information input by the first object; displaying identification code identification information in the determined identification information set in an option of identification code identification information to be established of a binding relation establishment page, and assuming that the determined identification information set comprises identification information a, identification information e and identification information h;

in addition, the first object also needs to determine the push information corresponding to each identification code identification information to be established, after the first object selects the "determine" option in the binding relationship establishment page, it is determined that the first object triggers the binding relationship establishment instruction, and the identification information set corresponding to the binding relationship establishment instruction includes identification information a, identification information e and identification information h.

It should be noted that, in the embodiment of the present invention, the target information may be one of identification code identification information, product batch information, order information, and area information, which is only an example of the target information in the embodiment of the present invention, and the target information in the embodiment of the present invention may also be other types of information.

An optional implementation manner is that, in the identification information set corresponding to the binding relationship establishment instruction determined according to the above manner, the push information corresponding to each identification code identification information is the same.

In implementation, the embodiment of the present invention may determine the push information corresponding to the identifier information in the identifier information set according to the following manner:

mode 1, using the push information selected from the application store of the identification code management platform as the push information corresponding to the identification code identification information in the identification information set;

in this way, the application stores of the identifier management platform according to the embodiment of the present invention have multiple types of push information, and when determining the push information corresponding to the identifier in the identifier set, the first object may directly select the push information from the application stores as the push information corresponding to the identifier in the identifier set that needs to establish the binding relationship.

Optionally, the application store of the identifier management platform may include push information of types such as an application program, a video, text push information, a web page, and the like;

it should be noted that the push information included in the application store of the identifier management platform is issued by the second object, and the second object issuing the push information is an object authorized by the identifier management platform.

The second object of the embodiment of the present invention may be at least one of a consumer, a producer, an agent, a developer, and a user.

In addition, the application store of the embodiment of the invention also comprises the description information corresponding to each piece of pushing information, so that the first object can conveniently select the matched pushing information for the identification code identification information.

As shown in fig. 14, the binding relationship establishment page of the identifier management platform assumes that the identifier information to be established included in the identifier information set includes identifier information a, identifier information b, and identifier information c; when the first object selects the push information option of the binding relationship establishment page, the binding relationship establishment page jumps to a display interface of an application store; assuming that various application programs and videos are included in the application store, the display interface of the application store shown in the binding relationship establishment page is as shown in fig. 15 or fig. 16;

the first object can select an application program from the application store display interface shown in fig. 15 as the push information corresponding to the identification code identification information in the identification information set; alternatively, the first object may select a video from the application store display interface shown in fig. 16 as the push information corresponding to the identification code identification information in the identification information set.

And 2, generating push information corresponding to the identification code identification information in the identification information set based on a push information template selected from the application store of the identification code management platform.

In this way, the application store of the identifier management platform according to the embodiment of the present invention has multiple types of push information templates, and when determining push information corresponding to identifier information in an identifier information set, the first object may select a push information template from the application store, generate push information according to personalized information input by the first object, and use the generated push information as push information corresponding to identifier information in the identifier information set that needs to establish a binding relationship.

Optionally, the pushed information template included in the application store of the identifier management platform includes: a template for making a video, a template for generating text push information, and the like.

It should be noted that the pushed information template included in the application store of the identifier management platform is published by the second object, and the second object publishing the pushed information template is an object authorized by the identifier management platform.

As shown in fig. 14, the binding relationship establishment page of the identifier management platform assumes that the identifier information to be established included in the identifier information set includes identifier information a, identifier information b, and identifier information c; when the first object selects the push information option of the binding relationship establishment page, the binding relationship establishment page jumps to a display interface of an application store; assuming that the application store includes a video push information template and a text push information template, the display interface of the application store shown in the binding relationship establishment page is as shown in fig. 17 or fig. 18;

a birthday video template, a wedding video template, a evening video template, a merchandise publicity video template, etc. can be included in the application store display interface as shown in fig. 17; for example, after the first object selects the birthday video template, an alternative way is to pop up an information input window in the display interface, and the first object can upload personalized information through the input window, so that birthday video push information is generated according to the birthday video template and the personalized information selected by the first object; the first object may use the generated birthday video push information as the push information corresponding to the identification code identification in the identification information set.

The application store display interface shown in fig. 18 may include a birthday blessing text template, a wedding blessing text template, a commodity text introduction template, etc.; for example, after the first object selects the commodity text introduction template, an optional mode is that an information input window is popped up in the display interface, and the first object can upload personalized information through the input window, so that commodity text introduction push information is generated according to the commodity text introduction template selected by the first object and the personalized information; the first object may use the generated text introduction push information of the commodity as the push information corresponding to the identification code in the identification information set.

Mode 3, using the self-defined push information uploaded by the first object as the push information corresponding to the identification code identification information in the identification information set;

in this way, when the first object needs to determine the push information corresponding to the identification code identification information, an information upload window is pushed to the first object, and the first object can upload the self-defined push information through the upload window; and taking the self-defined push information uploaded by the first object as the push information corresponding to the identification code identification information in the identification information set.

As shown in fig. 14, the binding relationship establishment page of the identifier management platform assumes that the identifier information to be established included in the identifier information set includes identifier information a, identifier information b, and identifier information c; when the first object selects the push information option of the binding relationship establishment page, the binding relationship establishment page jumps to a display interface containing a push information upload window as shown in fig. 19.

The identification code of the embodiment of the invention is the identification code printed on the commodity package, and participants in each link of commodity circulation can establish push information corresponding to identification code identification information;

according to each link of commodity circulation, a manufacturer can log in an identification code management platform and select a plurality of pieces of push information for the identification codes printed on commodity packages;

if the manufacturer does not establish the push information corresponding to the identification code, an agent (dealers at all levels) can log in the identification code management platform to select a plurality of push information for the identification code printed on the commodity package; if a manufacturer selects a plurality of pieces of push information for the identification code through the identification code management platform, the agent can modify the push information corresponding to the identification code established by the manufacturer, specifically, the agent can add and/or delete the push information corresponding to the identification code;

the consumer can also log in the identification code management platform, push information corresponding to the identification code printed on the commodity package is established, and if the manufacturer and/or the agent selects a plurality of pieces of push information for the identification code through the identification code management platform, the consumer can also modify the push information corresponding to the identification code established by the manufacturer and/or the agent; specifically, the consumer may select one of the plurality of pieces of push information corresponding to the identification code as the push information finally bound with the identification code, or the consumer may upload the customized push information and bind the customized push information with the identification code;

the user can also log in the identification code management platform, push information corresponding to the identification code printed on the commodity package is established, and if a manufacturer, an agent or a consumer selects a plurality of pieces of push information for the identification code through the identification code management platform, the user can also modify the push information corresponding to the identification code established by the manufacturer, the agent or the consumer; specifically, the user may select one of the plurality of pieces of push information corresponding to the identification code as the push information finally bound with the identification code, or the user may upload the customized push information and bind the customized push information with the identification code.

It should be noted that before each participant in the commodity circulation link modifies the push information corresponding to the identification code, the identification code management platform may perform authority authentication on the participant, and after the authentication is passed, the participant is allowed to modify the push information corresponding to the identification code;

in addition, after each participant in the commodity circulation link modifies the push information corresponding to the identification code, the modified push information is sent to the previous participant in the circulation link; or binding the modified push information with the identification code, so that a user can scan to obtain the push information of the identification code;

for example, if the agent modifies the push information corresponding to the identification code, the modified push information is notified to the manufacturer; if the consumer modifies the pushing information corresponding to the identification code, notifying the modified pushing information to the manufacturer and the agent; and if the user modifies the push information corresponding to the identification code, notifying the manufacturer, the agent and the consumer of the modified push information.

When a first object needs to access the push information corresponding to the identification code in the identification code management platform, responding to the input operation of the identity verification information, and performing authority authentication to determine that the first object has the processing authority for accessing the push information; after the first object authority authentication is determined to pass, the identification code management platform displays the push information corresponding to the identification code needing to be accessed to the first object;

It should be noted that the authorization authentication method for determining whether the processing authority of the access relationship is present may be the same as or different from the authorization authentication method for determining whether the processing authority of the push information is present, and the authorization authentication method for determining whether the processing authority of the binding relationship is specifically established.

The pushing information corresponding to the identification code identification information on the commodity package (which can include the history of the pushing information corresponding to each identification code identification information) is stored in the identification code management platform, and the relevant data of manufacturers, agents and consumers related to the commodity can be recorded in the identification code management platform; for example, the identification code management platform may record production information (production date, product composition, shelf life, etc.) of the goods, sales records, and the like.

After scanning the identification code on the commodity package through the client, the user can acquire the push information corresponding to the identification code, or can acquire the related data of a manufacturer, an agent and a consumer related to the commodity;

optionally, after the user scans the identification code on the package of the commodity, the user may be further subjected to authority authentication, and after the authority authentication is passed, the push information corresponding to the identification code or the related data of the manufacturer, the agent and the consumer related to the commodity is displayed to the user.

Based on the same inventive concept, the embodiment of the present invention further provides an information pushing device, which can be applied to an identification code management platform, and since the principle of the device for solving the problem is similar to that of the information pushing method, the implementation of the device can refer to the implementation of the method, and repeated parts are not described again.

As shown in fig. 20, an information pushing apparatus 2000 provided in an embodiment of the present invention includes: a memory 2001 and a processor 2002;

the memory 2001 for storing program instructions;

the processor 2002 is configured to execute the program instructions to implement the processes of:

In an optional implementation, the processor 2002 is further configured to:

and before the identification code identification information to be modified and the modified push information corresponding to the modification instruction are acquired in response to the received modification instruction, performing authority authentication in response to the input operation of the identity verification information to determine that the processing authority for modifying the push information exists.

In an optional implementation manner, the processor 2002 is specifically configured to:

establishing the binding relationship according to the following modes:

responding to a received binding relationship establishing instruction, determining an identification information set corresponding to the binding relationship establishing instruction, and binding each identification code identification information in the identification information set with corresponding push information;

wherein the identification information set comprises at least one identification code identification information.

In an optional implementation, the processor 2002 is further configured to:

and responding to the received binding relationship establishing instruction, and performing authority authentication to determine the processing authority with the established binding relationship before determining the identification information set corresponding to the binding relationship establishing instruction and responding to the input operation of the identity verification information.

In an optional implementation manner, the binding relationship establishing instruction is triggered during or after the production of the package of the commodity in which the identification code is located.

In an alternative embodiment, the identification code identification information contained in the same identification information set is the same or different.

determining an identification information set corresponding to the binding relationship establishment instruction according to the following modes:

forming identification code identification information corresponding to the binding relationship establishing instruction into an identification information set corresponding to the binding relationship establishing instruction; or

And determining the identification information set of the target information corresponding to the binding relationship establishing instruction according to the corresponding relationship between the target information and the identification information set.

In an optional embodiment, the target information is at least one of the following information:

identification code identification information;

commodity batch information; the corresponding relation between the commodity batch information and the identification information set is set in the production process of the commodity package where the identification code is located;

order information; the corresponding relation between the order information and the identification information set is generated after the commodity where the transaction identification code is located;

region information; wherein the area information is determined according to a use address of the commodity.

determining push information corresponding to the identification code identification information in the identification information set according to the following modes:

taking the push information determined from the application store of the identification code management platform as the push information corresponding to the identification code identification information in the identification information set; wherein the push information is selected from the application store by a first object or generated based on a push information template in the application store; or

And taking the self-defined push information uploaded by the first object as the push information corresponding to the identification code identification information in the identification information set.

In an alternative embodiment, the push information or the push information template in the application store is published by the second object.

An optional implementation manner is that the push information corresponding to each identification code identification information in the same identification information set is the same.

In an optional implementation, the processor 2002 is further configured to:

responding to the input operation of the identity verification information, performing authority authentication and determining that the processing authority for accessing the push information is available;

and after receiving an access instruction, displaying push information corresponding to identification code identification information corresponding to the access instruction.

In an optional embodiment, the push information includes some or all of the following types of push information:

In an alternative embodiment, the identification code is an identification code printed on the package of the article of merchandise.

In an alternative embodiment, the first object is at least one of a consumer, a producer, an agent, and a user.

In an optional embodiment, the first object is an object authorized by the identifier management platform.

In an alternative embodiment, the second object is an object that generates the push information or a push information template.

In an alternative embodiment, the second object may be at least one of a consumer, a producer, an agent, a developer, and a user.

In an optional embodiment, the second object is an object authorized by the identifier management platform.

As shown in fig. 21, an information pushing apparatus provided in an embodiment of the present invention includes:

a determining module 2101, configured to determine and feed back the push information corresponding to the received identification code identification information according to a binding relationship between the identification code identification information and the push information, where the identification code identification information is obtained by scanning an identification code; and

a modifying module 2102, configured to, in response to a received modifying instruction, obtain identifier information to be modified and modified push information corresponding to the modifying instruction, and modify the push information bound to the identifier information to be modified in the binding relationship into the modified push information.

In an alternative embodiment, the modification module 2101:

In an optional implementation manner, the determining module 2101 is specifically configured to:

establishing the binding relationship according to the following modes:

In an optional embodiment, the determining module 2101 is further configured to:

identification code identification information;

The embodiment of the invention provides a computer storage medium, which stores computer-executable instructions, wherein the computer-executable instructions are used for executing the information push method.

Based on the same inventive concept, the embodiment of the present invention further provides an information association device, which can be applied to an identifier management platform, and since the principle of the device for solving the problem is similar to that of the information association method, the implementation of the device can refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 22, an information association apparatus provided in an embodiment of the present invention includes: a memory 2201 and a processor 2202;

the memory 2201 is used for storing program instructions;

the processor 2202 is configured to execute the program instructions to implement the processes of:

In an optional implementation, the processor 2202 is further configured to:

In an optional implementation manner, the processor 2202 is specifically configured to:

identification code identification information;

In an optional implementation, the processor 2202 is further configured to:

In an alternative embodiment, the first object is at least one of a consumer, a producer, and an agent.

As shown in fig. 23, an information association apparatus provided in an embodiment of the present invention includes:

an obtaining module 2301, configured to determine, in response to a received modification instruction, an identification information set corresponding to the binding relationship establishment instruction;

a processing module 2302, configured to bind each piece of identification code identification information in the identification information set with corresponding push information; wherein the identification information set comprises at least one identification code identification information; the binding relation establishment instruction is triggered in the production process of the commodity package where the identification code is located or after the production is completed.

In an optional implementation manner, the obtaining module 2301 is further configured to:

An optional implementation manner is that the obtaining module 2301 is specifically configured to:

identification code identification information;

In an optional implementation manner, the processing module 2302 is specifically configured to:

In an optional embodiment, the processing module 2302 is further configured to:

The embodiment of the invention provides a computer storage medium, which stores computer-executable instructions, wherein the computer-executable instructions are used for executing the information correlation method.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims

1. An information pushing method, characterized in that the method comprises:

responding to a received modification instruction, acquiring identification code identification information to be modified and modified push information corresponding to the modification instruction, and modifying the push information bound by the identification code identification information to be modified in the binding relationship into the modified push information;

wherein, the binding relationship between the identification code identification information and the push information is established according to the following modes:

responding to a received binding relationship establishing instruction, and determining an identification information set corresponding to the binding relationship establishing instruction; binding push information determined from an application store of an identification code management platform with each identification code identification information in the identification information set; wherein the identification information set comprises at least two identification code identification information, and the push information is selected from the application store by the first object or generated based on a push information template in the application store.

2. The method of claim 1, before, in response to a received modification instruction, acquiring identifier identification information to be modified and modified push information corresponding to the modification instruction, further comprising:

and in response to the input operation of the identity verification information, performing authority authentication to determine that the processing authority for modifying the push information is available.

3. The method of claim 1, wherein before determining the set of identification information corresponding to the binding relationship establishment instruction in response to the received binding relationship establishment instruction, the method further comprises:

and responding to the input operation of the identity verification information, and performing authority authentication to determine the processing authority with the established binding relationship.

4. The method of claim 1, wherein the binding establishment instruction is triggered during or after the production of the package of the goods in which the identification code is located.

5. The method of claim 1, wherein the identification code identification information included in the same identification information set is the same or different.

6. The method of claim 1, wherein the identification information set corresponding to the binding relationship establishment instruction is determined according to the following manner:

7. The method of claim 6, wherein the target information is at least one of:

identification code identification information;

8. The method of claim 1, wherein the push information or push information template in the application store is published by a second object.

9. The method of claim 1, wherein the push information corresponding to each identity information in the same identity information set is the same.

10. The method of claim 1, further comprising:

11. The method according to any of claims 1 to 10, wherein the push information comprises some or all of the following types of push information:

12. A method as claimed in any one of claims 1 to 10, wherein the identification code is an identification code printed on the packaging of the commodity.

13. The method of claim 1, wherein the first object is at least one of a consumer, a producer, an agent, and a user.

14. The method of claim 1 or 13, wherein the first object is an object authorized by the identity management platform.

15. The method of claim 8, wherein the second object is an object that generates push information or a push information template.

16. The method of claim 8, wherein the second object comprises at least one of a consumer, a producer, an agent, a developer, a user.

17. The method of any of claims 8, 15, and 16, wherein the second object is an object authorized by the identity management platform.

18. An information association method, comprising:

binding push information determined from an application store of an identification code management platform with each identification code identification information in the identification information set; wherein the identification information set comprises at least two identification code identification information; the binding relation establishment instruction is triggered in the production process of the commodity package where the identification code is located or after the production is completed, and the push information is selected from the application store by the first object or is generated based on a push information template in the application store.

19. The method of claim 18, wherein the identification information set corresponding to the binding establishment instruction is determined according to the following manner:

20. The method of claim 19, wherein the target information is at least one of:

identification code identification information;

21. An information push apparatus characterized by comprising: a processor, a memory;

the memory to store program instructions;

the processor is configured to execute the program instructions to implement the information pushing method according to any one of claims 1 to 17.

22. An information association device, comprising: a processor, a memory;

the memory to store program instructions;

the processor is configured to execute the program instructions to implement the information association method of any one of claims 18 to 20.

23. A computer storage medium storing computer-executable instructions for performing the information pushing method according to any one of claims 1 to 17 or for performing the information associating method according to any one of claims 18 to 20.