CN107528874A - Information push, playing method and device - Google Patents

Abstract

The invention discloses a kind of push of information, playing method and device.Wherein, the information-pushing method includes：Obtain the identification information of the mobile terminal detected；Information to be pushed and position to be pushed are determined according to identification information, wherein, information to be pushed possesses incidence relation with identification information, and position to be pushed is used to indicate the target screen for showing information to be pushed；And push information to be pushed to the target screen of position instruction to be pushed.The present invention solve in correlation technique can not accurately pushed information technical problem.

Description

Information push, playing method and device

Technical field

The present invention relates to computer realm, in particular to a kind of push of information, playing method and device.

Background technology

At present, the entity screen under existing line is mostly fixed display, such as, the content of display information, not root According to different hobbies, the selective display information of diverse location of user.

Meanwhile the entity screen under most of lines does not also take user data corresponding safeguard procedures specially.Moreover, Have for the medium file system with push function and do not pass through cloud server a lot, positioner and display device connect It is connected together, it is easy to be broken, data are dangerous.

To sum up, there is problems with prior art：

(1) without media file is shown according to there is no user, nobody also shows to information in the same old way；

(2) not according to the more accurate pushed information of hobby of user；

(3) broadcast information is not moved according to the movement of user；

(3) there is no guarantee that the data safety of user.

For in above-mentioned correlation technique can not accurately pushed information the problem of, not yet propose effective solution party at present Case.

The content of the invention

The embodiments of the invention provide a kind of push of information, playing method and device, at least to solve in correlation technique not Can accurately pushed information technical problem.

A kind of one side according to embodiments of the present invention, there is provided information-pushing method.The information-pushing method includes： Obtain the identification information of the mobile terminal detected；Information to be pushed and position to be pushed are determined according to identification information, wherein, treat Pushed information possesses incidence relation with identification information, and position to be pushed is used to indicate the target screen for showing information to be pushed；With And push information to be pushed to the target screen of position instruction to be pushed.

Other side according to embodiments of the present invention, additionally provide a kind of information broadcasting method.The information broadcasting method Including：The identification information of mobile terminal is detected in detection range；The identification information of the mobile terminal detected is sent to Server；The information to be pushed that the reception server is sent, wherein, information to be pushed possesses with the identification information of mobile terminal to be associated Relation；Information to be pushed is played on the target screen of server instruction.

Another aspect according to embodiments of the present invention, additionally provide a kind of information push-delivery apparatus.The information push-delivery apparatus bag Include：Acquiring unit, for obtaining the identification information of the mobile terminal detected；Determining unit, for being determined according to identification information Information to be pushed and position to be pushed, wherein, information to be pushed possesses incidence relation with identification information, and position to be pushed is used to refer to Show the target screen of display information to be pushed；And push unit, treated for the target screen push to position instruction to be pushed Pushed information.

Another aspect according to embodiments of the present invention, additionally provide a kind of information play apparatus.The information play apparatus bag Include：Detection unit, for detecting the identification information of mobile terminal in detection range；Transmitting element, the movement that will be detected The identification information of terminal is sent to server；Receiving unit, the information to be pushed sent for the reception server, wherein, wait to push away The identification information of breath and mobile terminal of delivering letters possesses incidence relation；Broadcast unit, for the target screen indicated in server Play information to be pushed.

In embodiments of the present invention, the identification information of the mobile terminal detected is obtained；Determine to wait to push away according to identification information Deliver letters breath and position push, wherein, information to be pushed possesses incidence relation with identification information, and position to be pushed is for indicating to show Show the target screen of information to be pushed；And information to be pushed is pushed to the target screen of position instruction to be pushed, that is, examining In the case of the identification information for measuring mobile terminal, information to be pushed and position to be pushed are determined according to identification information, then to treating The target screen push information to be pushed of position instruction is pushed, has reached the mesh that information to be pushed is precisely pushed to target screen , it is achieved thereby that the accurately technique effect of pushed information, and then solve in correlation technique can not accurately pushed information Technical problem.

Brief description of the drawings

Accompanying drawing described herein is used for providing a further understanding of the present invention, forms the part of the application, this hair Bright schematic description and description is used to explain the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings：

Fig. 1 is a kind of schematic diagram of the hardware environment of information-pushing method according to embodiments of the present invention；

Fig. 2 is a kind of flow chart of information-pushing method according to embodiments of the present invention；

Fig. 3 is a kind of flow chart of method that information to be pushed is determined according to identification information according to embodiments of the present invention；

Fig. 4 is the flow for the method that another kind according to embodiments of the present invention determines information to be pushed according to identification information Figure；

Fig. 5 is the flow for the method that another kind according to embodiments of the present invention determines information to be pushed according to identification information Figure；

Fig. 6 is a kind of flow chart of information broadcasting method according to embodiments of the present invention；

Fig. 7 is a kind of method of identification information that mobile terminal is detected in detection range according to embodiments of the present invention Flow chart；

Fig. 8 is the flow chart of the method for the information to be pushed that a kind of the reception server according to embodiments of the present invention is sent；

Fig. 9 is the schematic diagram of another information-pushing method according to embodiments of the present invention；

Figure 10 is the schematic diagram of another information broadcasting method according to embodiments of the present invention；

Figure 11 is a kind of schematic diagram of information transmission system according to embodiments of the present invention；

Figure 12 is the flow chart of another information-pushing method according to embodiments of the present invention；

Figure 13 is the schematic diagram of another information transmission system according to embodiments of the present invention；

Figure 14 is the flow chart of the method for another information push according to embodiments of the present invention；

Figure 15 is a kind of schematic diagram of information push-delivery apparatus according to embodiments of the present invention；

Figure 16 is a kind of schematic diagram of information play apparatus according to embodiments of the present invention；And

Figure 17 is a kind of structured flowchart of terminal according to embodiments of the present invention.

Embodiment

In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention Accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only The embodiment of a part of the invention, rather than whole embodiments.Based on the embodiment in the present invention, ordinary skill people The every other embodiment that member is obtained under the premise of creative work is not made, it should all belong to the model that the present invention protects Enclose.

It should be noted that term " first " in description and claims of this specification and above-mentioned accompanying drawing, " Two " etc. be for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so use Data can exchange in the appropriate case, so as to embodiments of the invention described herein can with except illustrating herein or Order beyond those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover Cover it is non-exclusive include, be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment Those steps or unit clearly listed, but may include not list clearly or for these processes, method, product Or the intrinsic other steps of equipment or unit.

Embodiment 1

According to embodiments of the present invention, there is provided a kind of information push, the embodiment of player method.

Alternatively, in the present embodiment, above- mentioned information method for pushing can apply to as shown in Figure 1 by server 102 In the hardware environment formed with terminal 104.Fig. 1 is a kind of hardware environment of information-pushing method according to embodiments of the present invention Schematic diagram.As shown in figure 1, server 102 is attached by network and terminal 104, above-mentioned network includes but is not limited to：Extensively Domain net, Metropolitan Area Network (MAN) or LAN, terminal 104 are not limited to PC, mobile phone, tablet personal computer etc..The information of the embodiment of the present invention pushes away Give, player method can be performed by server 102, can also be performed by terminal 104, can also be by the He of server 102 Terminal 104 performs jointly.Wherein, terminal 104 performs the information push of the embodiment of the present invention, player method can also be by installing Client thereon performs.

Fig. 2 is a kind of flow chart of information-pushing method according to embodiments of the present invention.As shown in Fig. 2 the information pushes Method comprises the following steps：

Step S202, obtain the identification information of the mobile terminal detected.

In the technical scheme that the application above-mentioned steps S202 is provided, the identification information of the mobile terminal detected is obtained.

During mobile terminal moves, mobile terminal has been detected whether within a preset range.Mobile terminal has mark Know information, in the case where detecting mobile terminal, obtain the identification information of the mobile terminal detected.The identification information is use There is the information of uniqueness in mark mobile terminal, that is, mobile terminal can be identified with identification information, with other shiftings Dynamic terminal distinguishes.Identification information can be account information, and the account information is used for the operating system for logging in mobile terminal.Mark Information can with facility information, such as, be mobile terminal media access address (Media Access Control) MAC Location.Alternatively, user carries mobile terminal, and the mobile terminal has one-to-one relationship with user, can pass through different movements The identification information of terminal characterizes different users.Alternatively, the identification information also includes the positional information of mobile terminal, history Operation information, real-time operation information etc..

In this embodiment, server obtains the identification information of the mobile terminal detected.

Step S204, information to be pushed and position to be pushed are determined according to identification information.

In the technical scheme that the application above-mentioned steps S202 is provided, information to be pushed is determined according to identification information and waits to push away Position is sent, wherein, information to be pushed possesses incidence relation with identification information, and position to be pushed is used to indicate to show information to be pushed Target screen.

After obtain the identification information of mobile terminal detected, determine that server push is waited to push away according to identification information Deliver letters breath, alternatively, the information to be pushed is the information of multimedia file, such as, the information to be pushed is audio media files Information, the information of video media file etc..Information to be pushed possesses incidence relation with identification information, such as, this treats push letter Cease and pass through the user on mobile terminal for the information related to the hobby of user, the information related to the hobby of user Operation information obtains, and identification information is used to identify mobile terminal, thus to be pushed related to the hobby of user Information is associated with the identification information of mobile terminal, realizes the purpose according to the hobby of user accurately pushed information.

Alternatively, the historical operation information or real-time operation information on mobile terminal are obtained, by big on server Database analysis historical operation information or real-time operation information determines information to be pushed, such as, user is on mobile terminals Upper input keyword is applied in search, then determines information to be pushed by analysis keyword.

After the identification information of the mobile terminal detected is obtained, position to be pushed is determined according to identification information.Push Information is shown that the information to be pushed in the embodiment is shown by target screen by screen, the target screen position In position in certain place, such as, the target screen is located in corridor, and the position to be pushed is shown for instruction waits to push The position of the target screen of information, wherein, the target screen can be display screen.

In this embodiment, server determines information to be pushed and position to be pushed according to identification information.

It should be noted that the type of the media file of the embodiment of the present invention is not specifically limited, the matchmaker that server is launched Body file can be any of video file, audio file, picture file or text etc. or this several file Combination, for example, the combination of the combination of text and picture file, video file and text.Specific product form can To be such as video ads, primary advertisement, search advertisements.

Step S206, information to be pushed is pushed to the target screen of position instruction to be pushed.

In the technical scheme that the application above-mentioned steps S206 is provided, the target screen push to position instruction to be pushed is treated Pushed information.

During mobile terminal moves, after information to be pushed and position to be pushed are determined according to identification information, Push instruction is sent to push information to be pushed to target screen to the target screen of position instruction to be pushed, and target screen receives Push instruction, according to the push command reception information to be pushed, and information to be pushed is shown to user, realizes and detecting Information to be pushed is pushed in the case of the identification information of mobile terminal, avoids the problem of pushed information is shown always.

By above-mentioned steps S202 to step S206, the identification information of the mobile terminal detected is obtained；Believed according to mark Breath determines information to be pushed and position to be pushed, wherein, information to be pushed possesses incidence relation, position to be pushed with identification information For indicating the target screen of display information to be pushed；And pushed to the target screen of position instruction to be pushed and treat push letter Breath, can solve in correlation technique can not accurately pushed information technical problem, and then accurately pushed information Technique effect.

As an alternative embodiment, obtaining the identification information of the mobile terminal detected includes：Receive and current The identification information that screen is adjacent or detection device inside current screen is sent；Position to be pushed is determined according to identification information Including：First position to be pushed is determined according to identification information, wherein, the first position to be pushed is used to indicate current screen；Or Person, the second position to be pushed is determined according to identification information, wherein, the second position to be pushed is used to indicate current screen and be located at One or more screen subsequents after current screen；Or the 3rd position to be pushed is determined according to identification information, wherein, 3rd position to be pushed is used to indicate to be located at one or more screen subsequents after current screen.

The identification information of mobile terminal is detected by detection device, the detection device can be positioner, such as, the inspection Measurement equipment is probe.The detection device can be adjacent with current screen, can also be located at the inside of current screen, that is, the inspection Measurement equipment can be adjacent with current screen, can also be made of one with current screen.When detection device and current screen make one During body, the stolen and destroyed probability of detection device can be reduced, improves the security of data.When detection device detects During the identification information of mobile terminal, detection device sends identification information, and server receives the identification information.

Mobile terminal sends wireless signal to outside, and detection device can detect the wireless signal of mobile terminal, pass through The wireless signal of the mobile terminal detected according to detection device obtains the identification information of mobile terminal.

Alternatively, server can determine position to be pushed using one of following push mode：

1) server determines the first position to be pushed according to identification information, wherein, first position to be pushed is served only for Indicate current screen；

2) server determines the second position to be pushed according to identification information, wherein, second position to be pushed is used to refer to Show current screen and one or more screen subsequents after current screen；

3) server determines the 3rd position to be pushed according to identification information, wherein, the 3rd position to be pushed is used to refer to Show one or more screen subsequents after current screen.

Above-mentioned several push modes are specifically described with reference to example.

As a kind of push mode, during mobile terminal moves, only when mobile terminal passes through current screen, Current screen just shows information to be pushed.When mobile terminal passes through current screen, server obtains the mobile terminal detected Identification information.After the identification information that server obtains the mobile terminal detected, server determines according to identification information Going out the first position to be pushed, first position to be pushed is served only for indicating current screen, and follow-up without indicating current screen one Individual or multiple screens.Pushed information is associated with identification information, and the first position to be pushed is determined according to identification information in server After putting, server pushes information to be pushed to the current screen of the first position instruction to be pushed.

For example, there are 4 screens, 4 screens form a combination and are placed under Same Scene, in mobile terminal point Not Jing Guo 4 screens when, 4 screens can the reception server is sent respectively information to be pushed A, information to be pushed B, treat Pushed information C and information to be pushed D.For example 4 screens are respectively screen 1, screen 2, screen 3 and screen 4, screen 1, are shielded Curtain 2, screen 3 and screen 4 are placed in same corridor.Wherein, during mobile terminal moves with user, screen 1 is The current screen that mobile terminal passes through, the first position to be pushed are only used for indicating screen 1, without indicating screen 2, screen 3 and screen Curtain 4.Information to be pushed A is shown by screen 1, and screen 2, screen 3 and screen 4 do not show corresponding information to be pushed.Work as shifting Dynamic terminal frames out 1, into screen 2 preset range when, only determined according to identification information for indicating that screen 2 is waited to push away Send position, received by screen 2 and show information to be pushed B, and screen 1, screen 3 and screen 4 do not show corresponding to wait to push Information, by that analogy, realize according to the movement of mobile terminal to push the purpose of information to be pushed.

Alternatively, as another push mode, during mobile terminal moves, in mobile terminal by current screen During curtain, not only current screen can show information to be pushed, and one or more screen subsequents after current screen can also show Show information to be pushed.When mobile terminal passes through current screen, server determines the second position to be pushed according to identification information, Second position to be pushed is applied not only to indicate current screen, after being additionally operable to the one or more after instruction is located at current screen Continuous screen.Information to be pushed is associated with identification information, after the second position to be pushed is determined according to identification information, to One or more screen subsequents push information to be pushed after the current screen and current screen of two position instructions to be pushed.

For example, there are 4 screens, 4 screens form a combination and are placed under Same Scene, may be respectively used for Information to be pushed A, information to be pushed B, information to be pushed C and the information to be pushed D that the reception server is sent, can show simultaneously Corresponding information to be pushed.For example 4 screens are respectively screen 1, screen 2, screen 3 and screen 4, screen 1, screen 2, are shielded Curtain 3 and screen 4 are placed in corridor.Wherein, during mobile terminal moves with user, screen 1 passes through for mobile terminal Current screen.The second position to be pushed that server is determined according to identification information is used to indicate screen 1, screen 2, screen 3 With screen 4, when mobile terminal is moved to the preset range of screen 1, screen 1 shows information to be pushed A, and screen 2, which is shown, to be waited to push away Deliver letters breath B, and screen 3 shows information to be pushed C, and screen 4 shows information to be pushed D.By current screen and positioned at current screen One or more screen subsequents afterwards show information to be pushed, realize and are shown during mobile terminal moves and wait to push The purpose of information.

Alternatively, as another push mode, during mobile terminal quickly moves, in mobile terminal through excessive During forth screen, user has little time to watch on current screen the information to be pushed shown, then current screen does not show information to be pushed, And one or more screen display information to be pushed that current screen is follow-up.When mobile terminal passes through current screen, inspection is obtained The identification information of the mobile terminal measured.After the identification information that server obtains the mobile terminal detected, server root The 3rd position to be pushed is determined according to identification information, wherein, the 3rd position to be pushed does not indicate current screen, and indicates to be located at and work as One or more screen subsequents after forth screen.Information to be pushed is associated with identification information, is believed in server according to mark It is follow-up to the one or more after the current screen of the 3rd position instruction to be pushed after breath determines the 3rd position to be pushed Screen pushes information to be pushed.

For example, there are 4 screens, 4 screens form a combination and are placed under Same Scene.Such as this 4 screens Curtain is respectively screen 1, screen 2, screen 3 and screen 4, and screen 1, screen 2, screen 3 and screen 4 are placed in corridor, wherein, During mobile terminal moves with user, screen 1 is the current screen that mobile terminal passes through.Server is true according to identification information The 3rd position to be pushed made is used to indicate screen 2, screen 3 and screen 4, without indicating screen 1.Optionally show as one kind Example, when mobile terminal is moved to the preset range of screen 1, server pushes information to be pushed A to screen 2, is pushed to screen 3 Information to be pushed B, information to be pushed C is pushed to screen 4, so in the case of the speed ratio of mobile terminal movement is faster, is used Family has little time to pay close attention to the information to be pushed shown on screen 1, and can be concerned about screen 2, screen 3 and screen 4 after screen 1 On information to be pushed, realize and show the purpose of information to be pushed during mobile terminal moves.As a kind of optional Example, in the above-described embodiments, when mobile terminal is moved to the preset range of screen 2, screen 2 show receive wait to push away Deliver letters breath A, and when mobile terminal is moved to the preset range of screen 3, screen 3 shows the information to be pushed B received, works as movement When terminal is moved to the preset range of screen 4, screen 4 shows the information to be pushed C received.It is it should be noted that above-mentioned Push mode and display mode are a kind of example, and the present embodiment is not limited only to this.

As an alternative embodiment, in the application step S204, determining that first treats according to identification information In the case of pushing position, the target push information not yet pushed to mobile terminal is determined from candidate's pushed information.

Fig. 3 is a kind of flow chart of method that information to be pushed is determined according to identification information according to embodiments of the present invention. As shown in figure 3, this determines that the method for information to be pushed comprises the following steps according to identification information：

Step S301, in the case where determining the first position to be pushed according to identification information, search and have with identification information Candidate's pushed information of standby incidence relation.

In the technical scheme that the application above-mentioned steps S301 is provided, identification information promotes information to possess and associated with candidate System, candidate's pushed information are the information to be pushed that will be selected.First position to be pushed is being determined according to identification information In the case of, that is, determining, for indicating current screen first when position is pushed, to search and believe with mark according to identification information Breath possesses candidate's pushed information of incidence relation.

Step S302, the target push information not yet pushed to mobile terminal is determined from candidate's pushed information.

In the technical scheme that the application above-mentioned steps S302 is provided, candidate's pushed information is included to mobile terminal The information to be pushed pushed and the information to be pushed not yet pushed to mobile terminal.Determined still from candidate's pushed information The target push information not pushed to mobile terminal, and using the target push information as information to be pushed.

Alternatively, there are multiple mobile terminals, candidate's pushed information includes pushing the terminal having, but others are moved The information to be pushed that dynamic terminal not yet pushed.

For example, the plurality of mobile terminal includes mobile terminal 1 and mobile terminal 2.First, according to mobile terminal 1 Identification information determine the first position to be pushed in the case of, search and possess incidence relation with the identification information of mobile terminal 1 Candidate's pushed information, the target push information not yet pushed to mobile terminal 1 is determined from candidate's pushed information, That is, the first position institute to be pushed not yet determined according to the identification information of mobile terminal 1 is determined from candidate's pushed information The target push information that the target screen of instruction pushed.

The target push information is pushed to the target screen of the first position instruction to be pushed.Refer to the first position to be pushed After the target screen push information to be pushed shown, the target push information pushed is marked server, with true The fixed pushed information had pushed.The feelings of the above-mentioned first position to be pushed are being determined according to the identification information of mobile terminal 2 Under condition, the candidate's pushed information for possessing incidence relation with the identification information of mobile terminal 2 is found, candidate's pushed information includes Mobile terminal 1 was pushed, but to information to be pushed that mobile terminal 2 not yet pushed.It is above-mentioned in candidate's pushed information Although target push information had pushed, mobile terminal 2 was not pushed, that is, not yet according to the mark of mobile terminal 2 The target screen indicated by the first position to be pushed that information is determined pushed, therefore the above-mentioned mesh in candidate's pushed information Mark pushed information still can push to mobile terminal 2.

Alternatively, in the case where determining the above-mentioned first position to be pushed according to the identification information of mobile terminal 2, search Possesses candidate's pushed information of incidence relation to the identification information with mobile terminal 2, candidate's pushed information is included to mobile whole End 1 pushed, but to information to be pushed that mobile terminal 2 not yet pushed.Above-mentioned target push in candidate's pushed information Information can not push to mobile terminal 2.

The embodiment is by searching the candidate's pushed information for possessing incidence relation with identification information；From candidate's pushed information Determine the target push information not yet pushed to mobile terminal, wherein, target push information as information to be pushed, so as to Realize the purpose that information to be pushed is determined according to identification information.

As an alternative embodiment, in the application step S204, determining that second treats according to identification information In the case of pushing position, target push information is selected from candidate's pushed information, wherein, the quantity of target push information is with working as The quantity of forth screen and one or more screen subsequents is corresponding.

Fig. 4 is the flow for the method that another kind according to embodiments of the present invention determines information to be pushed according to identification information Figure.As shown in figure 4, this determines that the method for information to be pushed comprises the following steps according to identification information：

Step S401, in the case where determining the second position to be pushed according to identification information, search and have with identification information Candidate's pushed information of standby incidence relation.

In the technical scheme that the application above-mentioned steps S401 is provided, the second position to be pushed is being determined according to identification information In the case of putting, that is, being determined according to identification information for indicating current screen and one after current screen Or in the case of the second position to be pushed of multiple screen subsequents, search and possess incidence relation with the identification information of mobile terminal Candidate's pushed information, candidate's pushed information include a plurality of information to be pushed.

Step S402, target push information is selected from candidate's pushed information.

In the technical scheme that the application above-mentioned steps S402 is provided, possesses the time of incidence relation with identification information in lookup After selecting pushed information, target push information is selected from candidate's pushed information, using the target push information as treat push letter Breath.

The target push information includes a plurality of target push information.The quantity of the target push information and current screen and one The quantity of individual or multiple screen subsequents is corresponding, such as, quantity and current screen and the one or more of the target push information The total quantity of screen subsequent can be with identical, alternatively, after the quantity and current screen and one or more of the target push information Continuous screen corresponds, and is placed on for example, 4 screens form a combinations under Same Scene, 4 screens be respectively screen 1, Screen 2, screen 3 and screen 4, wherein, screen 1 is the current screen that mobile terminal passes through in moving process, and target push is believed Breath respectively information to be pushed A, information to be pushed B, information to be pushed C and information to be pushed D, wherein, screen 1, which receives, to be waited to push Information A, screen 2 receive information to be pushed B, and screen 3 receives information to be pushed C, and screen 4 receives information to be pushed D.

As an optional example, the quantity of the target push information is with current screen and after current screen The total quantity of one or more screen subsequents has one-to-many relation, and alternatively, a target push information corresponds to current Screen and one or more screen subsequents, it is placed on for example, 4 screens form a combination under Same Scene, 4 screens point Not Wei screen 1, screen 2, screen 3 and screen 4, wherein, screen 1 is the current screen that passes through in moving process of mobile terminal, Target push information is information to be pushed A, wherein, screen 1, screen 2, screen 3 and screen 4 can receive the information to be pushed A。

As another optional example, the quantity of the target push information is with current screen and after current screen The total quantitys of one or more screen subsequents there is the relation of multi-to-multi, alternatively, a plurality of target push information, which corresponds to, to be worked as Forth screen and one or more screen subsequents, it is placed on for example, 4 screens form a combination under Same Scene, 4 screens Respectively screen 1, screen 2, screen 3 and screen 4, wherein, screen 1 is the current screen that mobile terminal passes through in moving process Curtain, target push information are respectively information to be pushed A, information to be pushed B, wherein, screen 1 and screen 2 receive information to be pushed A, screen 3 and screen 4 can receive information to be pushed B.

The embodiment is by searching the candidate's pushed information for possessing incidence relation with identification information；Selected from candidate's pushed information Target push information is selected out, wherein, quantity and the current screen and the quantity of one or more screen subsequents of target push information Corresponding, target push information realizes as information to be pushed and is determining the second position to be pushed according to identification information In the case of, the purpose of information to be pushed is determined according to identification information.

As an alternative embodiment, in the application step S204, determining that the 3rd treats according to identification information Push position in the case of, select target push information from candidate's pushed information, the quantity of the target push information with one Or the quantity of multiple screen subsequents is corresponding, target push information is as information to be pushed.

Fig. 5 is the flow for the method that another kind according to embodiments of the present invention determines information to be pushed according to identification information Figure.As shown in figure 5, this determines that the method for information to be pushed comprises the following steps according to identification information：

Step S501, in the case where determining the 3rd position to be pushed according to identification information, search and have with identification information Candidate's pushed information of standby incidence relation.

In the technical scheme that the application above-mentioned steps S501 is provided, the 3rd position to be pushed is being determined according to identification information In the case of putting, that is, being determined according to identification information for indicating that the one or more after current screen is follow-up In the case of 3rd position of screen, the candidate's pushed information for possessing incidence relation with identification information is searched, the candidate pushes letter Breath includes a plurality of information to be pushed.

Step S502, target push information is selected from candidate's pushed information.

In the technical scheme that the application above-mentioned steps S502 is provided, possesses the time of incidence relation with identification information in lookup After selecting pushed information, target push information is selected from candidate's pushed information, wherein, the quantity of target push information with one Or the quantity of multiple screen subsequents is corresponding, target push information is as information to be pushed.

The target push information includes a plurality of target push information.The quantity of the target push information is with being located at current screen The quantity of one or more screen subsequents afterwards is corresponding, such as, the quantity of the target push information is with being located at current screen The total quantity of one or more screen subsequents afterwards can be with identical, alternatively, and the quantity of the target push information is worked as with being located at One or more screen subsequents after forth screen correspond, for example, 4 screens, which form a combination, is placed on Same Scene Under, 4 screens are respectively screen 1, screen 2, screen 3 and screen 4, wherein, screen 1 is that mobile terminal passes through in moving process The current screen crossed, target push information are respectively information to be pushed B, information to be pushed C and information to be pushed D, wherein, screen 2 receive information to be pushed B, and screen 3 receives information to be pushed C, and screen 4 receives information to be pushed D.

As another optional example, the quantity of the target push information and one or more after current screen The total quantity of individual screen subsequent has one-to-many relation, and alternatively, a target push information corresponds to current screen One or more screen subsequents afterwards, it is placed on for example, 4 screens form a combination under Same Scene, 4 screens point Not Wei screen 1, screen 2, screen 3 and screen 4, wherein, screen 1 is the current screen that passes through in moving process of mobile terminal, Target push information is information to be pushed A, wherein, screen 2, screen 3 and screen 4 can receive information to be pushed A.

As another optional example, the quantity of the target push information and one or more after current screen The total quantity of individual screen subsequent has many-to-one relation, and alternatively, a plurality of target push information corresponds only to a screen, example Such as, there are 2 screens, respectively screen 1 and screen 2, wherein, screen 1 is the current screen that mobile terminal passes through in moving process Curtain, target push information is respectively information to be pushed A, information to be pushed B, information to be pushed C and information to be pushed D, and screen 2 connects Receive and temporally show pushed information A, information to be pushed B, information to be pushed C and information to be pushed D successively.

As another optional example, the quantity of the target push information and one or more after current screen The total quantity of individual screen subsequent has the relation of multi-to-multi, and alternatively, a plurality of target push information corresponds to current screen One or more screen subsequents afterwards, it is placed on for example, 4 screens form a combination under Same Scene, 4 screens point Not Wei screen 1, screen 2, screen 3 and screen 4, wherein, screen 1 is the current screen that passes through in moving process of mobile terminal, Target push information is respectively information to be pushed A, information to be pushed B, wherein, screen 1 and 2 can receive information to be pushed A, screen Curtain 3 and 4 can receive information to be pushed B.

The embodiment is by searching the candidate's pushed information for possessing incidence relation with identification information；Selected from candidate's pushed information Target push information is selected out, wherein, the quantity of target push information is corresponding with the quantity of one or more screen subsequents, target Pushed information is realized in the case where determining the 3rd position to be pushed according to identification information as information to be pushed, according to Identification information determines the purpose of information to be pushed.

As an alternative embodiment, the correlation degree between target push information and identification information pushes away higher than candidate Correlation degree between information and the identification information delivered letters in breath in addition to target push information.

Candidate's pushed information includes multiple information to be pushed, associating between the plurality of information to be pushed and identification information Degree is different.Correlation degree between the target push information and identification information selected from candidate's pushed information pushes away higher than candidate Correlation degree between information and the identification information delivered letters in breath in addition to target push information, so as to reach accurately push letter The technique effect of breath.

As an alternative embodiment, to position instruction to be pushed target screen push information to be pushed include with It is one of lower：Target screen push immediately to position instruction to be pushed after information to be pushed and position to be pushed is determined is treated Pushed information；Or in the configured information for getting adjacent with target screen or positioned at target inside screen detection device and reporting Afterwards, information to be pushed is pushed to the target screen of position instruction to be pushed, wherein, configured information is used to indicate mobile terminal position Within the detection range of the detection device adjacent with target screen.

Include various ways to the target screen push information to be pushed of position instruction to be pushed.Obtain the movement detected The identification information of terminal, information to be pushed and position to be pushed are determined according to identification information, determining information to be pushed and treating Push position and push information to be pushed to the target screen of position instruction to be pushed immediately afterwards.For example have 4 screens, respectively For screen 1, screen 2, screen 3 and screen 4, after information to be pushed and the first position to be pushed is determined, immediately to first Whether the screen 1 of position instruction to be pushed pushes information to be pushed, without considering mobile terminal positioned at adjacent with target screen Within the detection range of detection device, it is achieved thereby that the technique effect to target screen accurately pushed information.

Alternatively, the identification information of the mobile terminal detected is obtained, information to be pushed is determined according to identification information and treated Push position, get configured information that adjacent with target screen or positioned at target inside screen detection device reports it Afterwards, indicate that mobile terminal is located within the detection range of the detection device adjacent with target screen by configured information, then to treating The target screen push information to be pushed of position instruction is pushed, it is achieved thereby that the technology to target screen accurately pushed information Effect.

As an alternative embodiment, identification information includes：Account information, wherein, the account information is used to step on Record the operating system of the mobile terminal；Or, the MAC Address of mobile terminal；Wireless signal includes at least one of：Bluetooth is believed Number, Wifi signals, or mobile communications network signal.

The identification information of the mobile terminal detected is obtained, the identification information is account information, is stepped on by the account information Record the operating system of mobile terminal and then obtain the operating right to mobile terminal.

It can also be MAC Address that the identification information, which is, for identifying the uniqueness of mobile terminal.Alternatively, user carries Mobile terminal, the mobile terminal have one-to-one relationship with user, can be by the identification information of different mobile terminal come table Levy different users.

When obtaining the identification information of the mobile terminal detected, by receiving adjacent with current screen or shielding positioned at current The identification information that detection device inside curtain is sent realizes the identification information for obtaining the mobile terminal detected, and the identification information is What the wireless signal for the mobile terminal that detection device detects according to detection device acquired, the wireless signal is not limited to bluetooth Signal, Wifi signals, or mobile communications network signal.

Alternatively, above-mentioned detection device can be probe, and it can detect the MAC Address of mobile terminal；Detection device Other equipment is can also be, it can detect account information, and account information is used for the operating system for signing in mobile terminal, example Such as, cloud service (icloud) account.Detection device can also be sensor or radio transmitting device, not limit herein.

As an alternative embodiment, obtaining the identification information of the mobile terminal detected includes：Obtain predetermined The identification information of the multiple mobile terminals detected in period；Determine that information to be pushed includes according to identification information：Determine Possesses the information to be pushed of incidence relation with the identification information of multiple mobile terminals.

Identification information and information to be pushed to multiple mobile terminals carry out data correlation, select correlation degree highest to treat Pushed information.Alternatively, the information to be pushed is crowd's information interested, selects the information of crowd's common interest, target Display screen shows crowd's information interested, has reached the technique effect of accurately pushed information.

As an alternative embodiment, before the identification information of the mobile terminal detected is obtained, in addition to：Connect Cloth request is received and dispatched, wherein, carry the identification information of mobile terminal and information to be released in issue request；It is true according to identification information Determining information to be pushed includes：Information to be released is found by identification information, wherein, using information to be released as waiting to push Information.

Before the identification information of the mobile terminal detected is obtained, reception issue request, issue request is for asking The request of issue information to be pushed is asked, such as, issue request is the request for asking issue missing information, wherein, the hair The identification information of mobile terminal and information to be released are carried in cloth request；The identification information of the mobile terminal detected is obtained, Information to be released is found by identification information, and then using information to be released as information to be pushed, has been reached accurately The technique effect of pushed information.

Fig. 6 is a kind of flow chart of information broadcasting method according to embodiments of the present invention.As shown in fig. 6, the information plays Method comprises the following steps：

Step S602, the identification information of mobile terminal is detected in detection range.

In the technical scheme that the application above-mentioned steps S602 is provided, the mark of mobile terminal is detected in detection range Information.

Mobile terminal is in mobile status, when mobile terminal is in detection range, detects the mark of mobile terminal Information.The identification information of the mobile terminal can be the MAC Address of mobile terminal.

Detection device detects the identification information of mobile terminal in detection range, and the detection device can be probe, can To obtain the positional information of mobile terminal, it is located at so as to obtain carrying the user of mobile terminal near which display screen, or Which display screen come into.

Step S604, the identification information of the mobile terminal detected is sent to server.

In the technical scheme that the application above-mentioned steps S604 is provided, the identification information of the mobile terminal detected is sent To server.After the identification information that mobile terminal is detected in detection range, the mark of the mobile terminal detected is believed Breath is sent to server.The identification information of mobile terminal is pre-saved in the database of server.

Step S606, the information to be pushed that the reception server is sent.

In the technical scheme that the application above-mentioned steps S606 is provided, the identification information tool of information to be pushed and mobile terminal Standby incidence relation, after the identification information of the mobile terminal detected is sent into server, server is according to mobile terminal Identification information be determined at the associated information to be pushed of identification information, send the information to be pushed, the target of server instruction Screen receives the information to be pushed.

Step S608, information to be pushed is played on the target screen of server instruction.

In the technical scheme that the application above-mentioned steps S608 is provided, the information to be pushed of the reception server transmission.Connecing After receiving the information to be pushed that server is sent, information to be pushed is played on the target screen of server instruction, the target screen Curtain can be notification screen.

By above-mentioned steps S602 to step S608, the identification information of mobile terminal is detected in detection range；Will inspection The identification information of the mobile terminal measured is sent to server；The information to be pushed that the reception server is sent, wherein, treat push letter The identification information of breath and mobile terminal possesses incidence relation；Information to be pushed is played on the target screen of server instruction, can With solve in correlation technique can not accurately pushed information technical problem, and then the accurately technology effect of pushed information Fruit.

It is adjacent with current screen or positioned at current screen as an alternative embodiment, in the application step S602 Detection device inside curtain detects the wireless signal of mobile terminal in detection range；Detection device obtains according to wireless signal The identification information of mobile terminal.

Fig. 7 is a kind of method of identification information that mobile terminal is detected in detection range according to embodiments of the present invention Flow chart.As shown in fig. 7, detect that the method for the identification information of mobile terminal comprises the following steps in the detection range：

Step S701, adjacent with current screen or inside current screen detection device detect in detection range The wireless signal of mobile terminal.

It is adjacent with current screen or inside current screen in the technical scheme that the application above-mentioned steps S701 is provided Detection device the wireless signal of mobile terminal is detected in detection range.The mark of mobile terminal is detected by detection device Information, the detection device can be positioner, such as, the detection device is probe.The detection device can be with current screen It is adjacent, the inside of current screen can also be located at, that is, the detection device can be adjacent with current screen, can also with it is current Screen is made of one.When detection device and current screen are made of one, it can reduce what detection device was stolen and was destroyed Probability, the data for avoiding detection device easily break the unsafe problem of data caused by attacking, and then improve the peace of data Quan Xing.When detection device detects the identification information of mobile terminal, detection device sends identification information, and server receives the mark Know information.

Step S702, detection device obtain the identification information of mobile terminal according to wireless signal.

In the technical scheme that the application above-mentioned steps S702 is provided, detection device obtains mobile terminal according to wireless signal Identification information, the identification information of mobile terminal is sent to server, server determines associated with identification information to wait to push away Deliver letters breath, and information to be pushed is sent to target screen, pass through the information to be pushed that target screen the reception server is sent.

The embodiment is examined by adjacent with current screen or inside current screen detection device in detection range Measure the wireless signal of mobile terminal；Detection device obtains the identification information of mobile terminal according to wireless signal；Detection device will The identification information of mobile terminal is sent to server；The information to be pushed that target screen the reception server is sent, has reached accurate The purpose of ground pushed information.

As an alternative embodiment, identification information includes：Account information, wherein, the account information is used to step on Record the operating system of the mobile terminal；Or, the MAC Address of mobile terminal；Wireless signal includes at least one of：Bluetooth is believed Number, Wifi signals, or mobile communications network signal.

Adjacent with current screen or inside current screen detection device detects mobile terminal in detection range Wireless signal, detection device obtains the identification information of mobile terminal according to wireless signal, and the identification information is mobile terminal MAC Address, the wireless signal include at least one of：Bluetooth signal, Wifi signals, or mobile communications network signal.

As an alternative embodiment, in the application step S606, what target screen the reception server was sent treats Pushed information；Or adjacent with target screen or positioned at target inside screen detection device sends configured information to server, The information to be pushed that target screen the reception server is sent.

Fig. 8 is the flow chart of the method for the information to be pushed that a kind of the reception server according to embodiments of the present invention is sent. As shown in figure 8, the method for the information to be pushed that the reception server is sent comprises the following steps：

Step S801, adjacent with target screen or positioned at target inside screen detection device send instruction letter to server Breath.

In the technical scheme that the application above-mentioned steps S801 is provided, configured information is used to indicate that mobile terminal is located at and mesh Within the detection range for marking the adjacent detection device of screen, detection device is adjacent with target screen or positioned at target inside screen, Configured information is sent to server, server determines that mobile terminal is located at the detection adjacent with target screen and set according to configured information Within standby detection range, obtain the identification information of the mobile terminal detected, according to identification information determine information to be pushed and Position to be pushed.

Step S802, the information to be pushed that target screen the reception server is sent.

In the technical scheme that the application above-mentioned steps S802 is provided, what target screen the reception server was sent treats push letter Breath.After server determines information to be pushed and position to be pushed, information to be pushed, target screen are sent to target screen The information to be pushed that the reception server is sent, it is achieved thereby that target screen accurately receives the technique effect of pushed information.

Alternatively, after server determines information to be pushed and position to be pushed, the direct the reception server of target screen The information to be pushed of transmission.

The information to be pushed that the embodiment is sent by target screen the reception server；Or the adjacent or position with target screen Configured information is sent to server in the detection device of target inside screen, wherein, configured information is used to indicate mobile terminal position Within the detection range of the detection device adjacent with target screen；The information to be pushed that target screen the reception server is sent, Realize the technique effect of the accurately information to be pushed that the reception server is sent.

As an alternative embodiment, the identification information of mobile terminal is detected in detection range to be included：Pre- The identification information of multiple mobile terminals is detected in section of fixing time in detection range；The mark of the mobile terminal detected is believed Breath, which is sent to server, to be included：The identification information of multiple mobile terminals is sent to server.

As an alternative embodiment, the identification information of mobile terminal is detected in detection range to be included：Judge Whether the wireless signal of mobile terminal is continuously detected within a predetermined period of time；If judge persistently to detect within a predetermined period of time To the wireless signal of mobile terminal, then according to the identification information of wireless signal acquisition mobile terminal.

The wireless signal of mobile terminal is persistently detected in detection range, the target group for carrying mobile terminal can be identified Residence time or viewing time, if judging to be continuously detected the wireless signal of mobile terminal within a predetermined period of time, know The time for not going out target group's stop or viewing reaches certain threshold value, and the identification information of mobile terminal is obtained according to wireless messages, And the identification information of mobile terminal is reported, alternatively, when the wireless communication for not being continuously detected mobile terminal within a predetermined period of time Number when do not obtain the identification information of mobile terminal, it is achieved thereby that by the time of the wireless signal of lasting detection mobile terminal come Obtain the purpose of the identification information of mobile terminal.

As an alternative embodiment, target screen includes one below：Current screen；Current screen and positioned at work as One or more screen subsequents after forth screen；One or more screen subsequents after current screen.

Information to be pushed is played on the target screen of server instruction, the target screen can be mobile terminal in movement During the current screen that passes through, when mobile terminal is away from the current screen, the current screen does not play information to be pushed, When mobile terminal passes through next screen, the band associated with the identification information of mobile terminal is played by next screen and pushed Information.Target screen can also be current screen and one or more screen subsequents after current screen, when mobile whole When current screen is passed through at end, current screen and one or more screen subsequents after current screen play and treat push letter Breath.Target screen can also be located at one or more screen subsequents after current screen, when mobile terminal passes through current screen When, one or more screen subsequents after current screen play information to be pushed, realize the shifting according to mobile terminal Move to show the technique effect of information to be pushed.

Embodiment 2

Technical scheme is illustrated with reference to preferred embodiment.

Fig. 9 is the schematic diagram of another information-pushing method according to embodiments of the present invention.As shown in figure 9, walked at one In corridor, several detection devices being present, the detection device can be used in obtaining the particular location of the mobile terminal entrained by user, When detection device detects that some user goes to some screen front, then detection device detects the wireless signal of mobile terminal, The wireless signal include Bluetooth signal, Wifi signals, mobile communications network signal, while identify mobile terminal residence time or Person watches the time of target screen.When mobile terminal residence time or the time for watching target screen reach predetermined threshold value When, then the identification information of mobile terminal is sent to server, alternatively, the predetermined threshold value can be changed at any time.On server There is user's large database concept, such as, according to instant messaging using upper operation information acquisition user information interested, operation letter Breath can be that historical operation information can also be real-time operation information.Server associates acquisition with large database concept according to identification information Information to be pushed, and then information to be pushed is pushed to target screen, the information to be pushed can be salutatory, or guiding interface Deng.When mobile terminal is away from target screen, target screen does not show information to be pushed, shows when mobile terminal is moved to another When before display screen, then information to be pushed is shown by another display screen.

Figure 10 is the schematic diagram of another information broadcasting method according to embodiments of the present invention.As shown in Figure 10, Yong Hu Operated on mobile terminal, operation information can be produced by the application program on mobile terminal, the application program can be Instant messaging application program, the operation information can be historical operation information, or real-time operation information, be believed according to operation Breath carries out big data analysis, obtains information to be pushed, the information to be pushed is played on target screen.Such as in instant messaging Using the theme about cuisines in upper chat record, instant messaging is applied carries out big data analysis according to chat record, obtains Information to be pushed, the information to be pushed big data can analyze the hobby of obtained user according to, and then in IMU The pushed information related to user interest hobby is shown on the news application visible display screen of upper user.

Figure 11 is a kind of schematic diagram of information transmission system according to embodiments of the present invention.As shown in figure 11, the information pushes away System is sent to include：Detection device 110, mobile terminal 111, server 112 and target screen 113.

Detection device 110, can be positioner, such as, it is probe, can be used for the mark for detecting mobile terminal 111 Information, and identification information is sent to the positional information that to server 112, can be used for obtaining the mobile terminal 111 that user carries, And send positional information to server 112, so that it is determined that user is located near target screen 113 or walked close to target screen 113.Detection device 110 identifies the identification information of mobile terminal 111, the wireless signal according to the wireless signal of mobile terminal 111 Bluetooth signal, Wifi signals, mobile communications network signal can be included.Storage and the mark of mobile terminal 111 on server 112 The big data information of the associated user of information, the combining position information of server 112 and big data information, it is determined that treating push letter Breath, and information to be pushed is sent to target screen 113, target screen 113 plays information to be pushed.

Alternatively, if using the bluetooth on target screen 113 or Wifi technologies, obtain user's by sniffers Positional information, its blue tooth interface or Wifi interfaces are easy to be broken, and steal the information of blue tooth interface and the data of Wifi interfaces, Cause data dangerous.

Server 112, obtained for analyzing user in the historical operation information or real-time operation information of mobile terminal 111 The hobby information at family is taken, the positional information obtained with reference to detection device 110, information to be pushed is selected, to target screen 113 send push instruction；Meanwhile the data of the acquisition of server 112 can be used for backstage big data and share.

Target screen 113, what the push instruction and server 112 sent for the reception server 112 was sent treats push letter Breath, play information to be pushed.

The detection device 110 of the embodiment is separated with target screen 113, so as to ensure the safety of data.

Figure 12 is the flow chart of another information-pushing method according to embodiments of the present invention.As shown in figure 12, the information Method for pushing comprises the following steps：

Step S1201, obtain the identification information of mobile terminal.

In the technical scheme that the application above-mentioned steps S1201 is provided, mobile terminal identification information is obtained, can be to obtain The positional information and hobby information of mobile terminal, the hobby information can pass through historical operation on mobile terminals Information and real-time operation information are determined in database.

Step S1202, information to be pushed and position to be pushed are determined according to the identification information of mobile terminal.

In the technical scheme that the application above-mentioned steps S1202 is provided, after mobile terminal identification information is obtained, according to The identification information of mobile terminal determines information to be pushed and position to be pushed, that is, according to the positional information of mobile terminal and emerging Interesting preference information selects the position to be pushed of suitable information to be pushed and the target screen for indicating to show information to be pushed.

Step S1203, information to be pushed is pushed to the target screen of position instruction to be pushed.

In the technical scheme that the application above-mentioned steps S1203 is provided, determining to treat according to the identification information of mobile terminal After pushed information and position to be pushed, information to be pushed is pushed to the target screen of position instruction to be pushed.

The embodiment determines information to be pushed by obtaining mobile terminal identification information, according to the identification information of mobile terminal With position to be pushed, information to be pushed is pushed to the target screen of position instruction to be pushed, realizes accurately pushed information Technique effect.

Embodiment 3

The application environment of the embodiment of the present invention can be, but not limited to reference to the application environment in above-described embodiment, the present embodiment In this is repeated no more.The embodiments of the invention provide for implement above- mentioned information push, player method the optional tool of one kind Body application.

The information push of the embodiment, player method, by using positioning probe to the mobile terminal in mobile status Positioned, the identification information of mobile terminal is transmitted to server by positioning probe, and the identification information of the mobile terminal can conduct User profile, such as, by the historical operation information of user on mobile terminals, current operating information, positional information etc. as use Family information.Server according to large database concept, to user before or the display screen that will pass through on push and match with identification information Information to be pushed, such as, the information of media file, so as to realize the personalized customization of display information, and then realize accurate Technique effect of the ground to user's pushed information.

When before probe in detecting to more people passes by screen, then the wireless signal of the mobile terminal in probe identification crowd, together When identify crowd residence time or viewing time before display screen, crowd residence time or viewing time before display screen reach During road predetermined threshold value, the big data that cloud server can carry out more people users according to the identification information of mobile terminal associates, and obtains The information to be pushed pushed to crowd, that is, the information of selection crowd's common interest, notification screen shows that crowd is interested Information, it is achieved thereby that the purpose according to the hobby of user accurately pushed information.

Figure 13 is the schematic diagram of another information transmission system according to embodiments of the present invention.As shown in figure 13, the information Supplying system includes：Display screen 130, the application of mobile terminal 131, first 132, probe 133, second apply 134 and application service Device 135.

The operation information of the second application 134 on mobile terminal 131 is obtained by probe 133, operation information is performed and divided Analysis, obtains the hobby information of user, hobby information transfer is applied into 132 to first, by corresponding with the first application 132 Application server 135 information to be pushed corresponding with hobby information is shown to user on display screen 130.This first It can be instant messaging application to apply 134 using 132 and second, or the application for class of doing shopping.

Before the identification information of the mobile terminal 131 detected is obtained, issue request is received, wherein, in issue request Carry the identification information of mobile terminal 131 and information to be released；Information to be released is found by identification information, wherein, Using information to be released as information to be pushed.

Figure 14 is the flow chart of the method for another information push according to embodiments of the present invention.As shown in figure 14, in building In space, when our companion wanders away or is badly in need of missing, hair can be sent to server 142 by the first mobile terminal 141 Cloth is asked, and is asked that is, sending missing to server 142 by the mobile terminal of oneself, and missing request includes the second movement The information and missing information of terminal 143, the second mobile terminal 143 are the mobile terminal of people of wandering away；If the inspection near the people that wanders away Measurement equipment 144 detects the second mobile terminal 143, obtains the positional information of second mobile terminal 143, second can move this The positional information of dynamic terminal 143 is sent to server 142, and target screen 145 of the server 142 near the people that wanders away shows missing Information, inform that others wanders away people in searching；The positional information for the people that wanders away can also be sent to the first mobile terminal 141 simultaneously, from And facilitate the searching to the people that wanders away, realize the technique effect of accurately pushed information.

The embodiment of the present invention precisely pushes information to be pushed according to the movement of mobile terminal, and mobile terminal is before target screen Or information to be pushed is pushed when nearby, information to be pushed is not pushed when mobile terminal is not before target screen or nearby, is kept away The problem of having exempted to push information to be pushed always and cause target screen to show information to be pushed always.

The user data that the embodiment of the present invention obtains can be used in the shared of backstage big data.

Detection device, the target screen of the embodiment of the present invention are separated, and server, mobile terminal belong to different company, from And it ensure that the privacy of the operation information of the security and user of data on mobile terminals.

The embodiment of the present invention can be advantageous to protect the privacy of user using probe.

The user's operation information that the embodiment of the present invention obtains can be historical operation information or real-time operation letter Breath；Information to be pushed can be media file, salutatory, guiding interface etc..

The wireless signal of the embodiment of the present invention can be Bluetooth signal, Wifi signals etc., and for push function Entity display screen under line, if using Bluetooth signal or Wifi technologies, believed by sniffers to obtain the position of user Breath, its blue tooth interface or Wifi interfaces are easy to be broken, and steal its information, so as to cause data dangerous, its effect can Can be slightly poorer.

It should be noted that for foregoing each method embodiment, in order to be briefly described, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because According to the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art should also know Know, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention It is necessary.

Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned implementation The method of example can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but a lot In the case of the former be more preferably embodiment.Based on such understanding, technical scheme is substantially in other words to existing The part that technology contributes can be embodied in the form of software product, and the computer software product is stored in a storage Medium, such as, read-only storage (Read-Only Memory, referred to as ROM)/random access device (Random Access Memory, referred to as RAM), magnetic disc, in CD, including some instructions to cause a mobile terminal (can be mobile phone, meter Calculation machine, server, or network equipment etc.) perform method described in each embodiment of the present invention.

Embodiment 4

According to embodiments of the present invention, a kind of information push-delivery apparatus for being used to implement above- mentioned information method for pushing is additionally provided. Figure 15 is a kind of schematic diagram of information push-delivery apparatus according to embodiments of the present invention.As shown in figure 15, the information push-delivery apparatus can With including：Acquiring unit 10, determining unit 20 and push unit 30.

Acquiring unit 10, for obtaining the identification information of the mobile terminal detected.

Determining unit 20, for determining information to be pushed and position to be pushed according to identification information, wherein, information to be pushed Possesses incidence relation with identification information, position to be pushed is used to indicate the target screen for showing information to be pushed.

Push unit 30, for pushing information to be pushed to the target screen of position instruction to be pushed.

It should be noted that the acquiring unit 10 in the embodiment can be used for performing the step in the embodiment of the present application 1 S202, the determining unit 20 in the embodiment can be used for performing the step S204 in the embodiment of the present application 1, in the embodiment Push unit 30 can be used for performing the step S206 in the embodiment of the present application 1.

According to embodiments of the present invention, a kind of information play apparatus for being used to implement above- mentioned information player method is additionally provided. Figure 16 is a kind of schematic diagram of information play apparatus according to embodiments of the present invention.As shown in figure 16, the information play apparatus can With including：Detection unit 40, transmitting element 50, receiving unit 60 and broadcast unit 70.

Detection unit 40, for detecting the identification information of mobile terminal in detection range.

Transmitting element 50, the identification information of the mobile terminal detected is sent to server.

Receiving unit 60, the information to be pushed sent for the reception server, wherein, information to be pushed and mobile terminal Identification information possesses incidence relation.

Broadcast unit 70, for playing information to be pushed on the target screen that is indicated in server.

It should be noted that the detection unit 40 in the embodiment can be used for performing the step in the embodiment of the present application 1 S602, the transmitting element 50 in the embodiment can be used for performing the step S604 in the embodiment of the present application 1, in the embodiment Receiving unit 60 can be used for performing the step S606 in the embodiment of the present application 1, and the broadcast unit 70 in the embodiment can be used In performing the step S608 in the embodiment of the present application 1.

Herein it should be noted that above-mentioned module is identical with example and application scenarios that corresponding step is realized, but not It is limited to the disclosure of that of above-described embodiment 1.It should be noted that above-mentioned module as a part for device may operate in as It in hardware environment shown in Fig. 1, can be realized, can also be realized by hardware by software.

Herein it should be noted that above-mentioned module is identical with example and application scenarios that corresponding step is realized, but not It is limited to the disclosure of that of above-described embodiment 1.It should be noted that above-mentioned module as a part for device may operate in as It in hardware environment shown in Fig. 1, can be realized, can also be realized by hardware by software, wherein, hardware environment includes network Environment.

Embodiment 5

According to embodiments of the present invention, additionally provide it is a kind of be used for implement above- mentioned information push, player method server or Terminal.

Figure 17 is a kind of structured flowchart of terminal according to embodiments of the present invention.As shown in figure 17, the terminal can include： One or more (one is only shown in figure) processor 171, memory 173 and transmitting devices 175 are (in such as above-mentioned embodiment Dispensing device), as shown in figure 17, the terminal can also include input-output equipment 177.

Wherein, memory 173 can be used for storage software program and module, as the information push in the embodiment of the present invention, Programmed instruction/module corresponding to playing method and device, processor 171 are stored in the software journey in memory 173 by operation Sequence and module, so as to perform various function application and data processing, that is, realize above-mentioned information push, player method.Deposit Reservoir 173 may include high speed random access memory, can also include nonvolatile memory, as one or more magnetic storage fills Put, flash memory or other non-volatile solid state memories.In some instances, memory 173 can further comprise relative to place The remotely located memory of device 171 is managed, these remote memories can pass through network connection to terminal.The example bag of above-mentioned network Include but be not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.

Above-mentioned transmitting device 175 is used to data are received or sent via network, can be also used for processor with Data transfer between memory.Above-mentioned network instantiation may include cable network and wireless network.In an example, Transmitting device 175 includes a network adapter (Network Interface Controller, referred to as NIC), and it can lead to Netting twine is crossed with other network equipments with router to be connected so as to be communicated with internet or LAN.In an example, Transmitting device 175 is radio frequency (Radio Frequency, referred to as RF) module, and it is used to wirelessly with internet enter Row communication.

Wherein, specifically, memory 173 is used to store application program.

Processor 171 can call the application program that memory 173 stores by transmitting device 175, to perform following steps Suddenly：

Obtain the identification information of the mobile terminal detected；

Information to be pushed and position to be pushed are determined according to identification information, wherein, information to be pushed possesses with identification information Incidence relation, position to be pushed are used to indicate the target screen for showing information to be pushed；

Information to be pushed is pushed to the target screen of position instruction to be pushed.

Processor 171 is additionally operable to perform following step：Receive inspection adjacent with current screen or inside current screen The identification information that measurement equipment is sent, wherein, identification information is the nothing for the mobile terminal that detection device detects according to detection device Line signal acquisition obtains；First position to be pushed is determined according to identification information, wherein, the first position to be pushed is used to indicate Current screen；Or the second position to be pushed is determined according to identification information, wherein, the second position to be pushed is used to indicate to work as Forth screen and one or more screen subsequents after current screen；Or determine that the 3rd waits to push away according to identification information Position is sent, wherein, the 3rd position to be pushed is used to indicate to be located at one or more screen subsequents after current screen.

Processor 171 is additionally operable to perform following step：The situation of the first position to be pushed is being determined according to identification information Under, search the candidate's pushed information for possessing incidence relation with identification information；Determined from candidate's pushed information not yet to movement The target push information that terminal pushed, wherein, target push information is as information to be pushed.

Processor 171 is additionally operable to perform following step：The situation of the second position to be pushed is being determined according to identification information Under, search the candidate's pushed information for possessing incidence relation with identification information；Target push information is selected from candidate's pushed information, Wherein, the quantity of target push information is corresponding with the quantity of current screen and one or more screen subsequents, target push letter Breath is used as information to be pushed.

Processor 171 is additionally operable to perform following step：The situation of the 3rd position to be pushed is being determined according to identification information Under, search the candidate's pushed information for possessing incidence relation with identification information；Target push information is selected from candidate's pushed information, Wherein, the quantity of target push information is corresponding with the quantity of one or more screen subsequents, and target push information is used as and waits to push away Deliver letters breath.

Processor 171 is additionally operable to perform following step：Multiple mobile terminals that acquisition detects within a predetermined period of time Identification information；Determine the information to be pushed for possessing incidence relation with the identification information of multiple mobile terminals.

Processor 171 is additionally operable to perform following step：Before the identification information of the mobile terminal detected is obtained, receive Issue request, wherein, carry the identification information of mobile terminal and information to be released in issue request；Searched by identification information To information to be released, wherein, using information to be released as information to be pushed.

Processor 171 can also call the application program that memory 173 stores by transmitting device 175, following to perform Step：

The identification information of mobile terminal is detected in detection range；

The identification information of the mobile terminal detected is sent to server；

The information to be pushed that the reception server is sent, wherein, the identification information of information to be pushed and mobile terminal possesses pass Connection relation；

Information to be pushed is played on the target screen of server instruction.

Processor 171 is additionally operable to perform following step：Adjacent with current screen or inside current screen detection is set The standby wireless signal that mobile terminal is detected in detection range；Detection device obtains the mark of mobile terminal according to wireless signal Information；The identification information of mobile terminal is sent to server by detection device；What target screen the reception server was sent waits to push Information.

Processor 171 is additionally operable to perform following step：The information to be pushed that target screen the reception server is sent；Or with Target screen is adjacent or detection device positioned at target inside screen sends configured information to server, wherein, configured information is used It is located in instruction mobile terminal within the detection range of the detection device adjacent with target screen；Target screen the reception server is sent out The information to be pushed sent.

Processor 171 is additionally operable to perform following step：Multiple movements are detected in detection range within a predetermined period of time The identification information of terminal；The identification information of multiple mobile terminals is sent to server.

Processor 171 is additionally operable to perform following step：The facility information of mobile terminal is detected in detection range to be included： Judge whether to be continuously detected the wireless signal of mobile terminal within a predetermined period of time；If judge to continue within a predetermined period of time The wireless signal of mobile terminal is detected, then the facility information of mobile terminal is obtained according to wireless signal.

Using the embodiment of the present invention, there is provided a kind of scheme of information-pushing method.By obtaining the mobile end detected The identification information at end；Information to be pushed and position to be pushed are determined according to identification information, wherein, information to be pushed and identification information Possesses incidence relation, position to be pushed is used to indicate the target screen for showing information to be pushed；And to position instruction to be pushed Target screen push information to be pushed, reached the purpose that information to be pushed is precisely pushed to target screen, it is achieved thereby that The accurately technique effect of pushed information, so solve in correlation technique can not accurately pushed information technical problem.

Alternatively, the specific example in the present embodiment may be referred to the example described in above-described embodiment, the present embodiment It will not be repeated here.

It will appreciated by the skilled person that the structure shown in Figure 17 is only to illustrate, terminal can be smart mobile phone (such as Android phone, iOS mobile phones), tablet personal computer, palm PC and mobile internet device (Mobile Internet Devices, referred to as MID), the mobile terminal such as PAD.Figure (17 its structure of above-mentioned electronic installation is not caused to limit.Example Such as, terminal may also include more either less components (such as network interface, display device) than shown in Figure 17 or have The configuration different from shown in Figure 17.

One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can To instruct the related hardware of mobile terminal to complete by program, the program can be stored in a computer-readable recording medium In, storage medium can include：Flash disk, read only memory ROM, random access device RAM, disk or CD etc..

Embodiment 6

Embodiments of the invention additionally provide a kind of storage medium.Alternatively, in the present embodiment, above-mentioned storage medium can For execution information push, the program code of player method.

Alternatively, in the present embodiment, above-mentioned storage medium can be located at multiple in the network shown in above-described embodiment On at least one network equipment in the network equipment.

Alternatively, in the present embodiment, storage medium is arranged to the program code that storage is used to perform following steps：

Obtain the identification information of the mobile terminal detected；

Information to be pushed and position to be pushed are determined according to identification information, wherein, information to be pushed possesses with identification information Incidence relation, position to be pushed are used to indicate the target screen for showing information to be pushed；

Information to be pushed is pushed to the target screen of position instruction to be pushed.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Receive and current screen The identification information that curtain is adjacent or detection device inside current screen is sent, wherein, identification information be detection device according to What the wireless signal for the mobile terminal that detection device detects acquired determines the first position to be pushed according to identification information, Wherein, the first position to be pushed is used to indicate current screen；Or the second position to be pushed is determined according to identification information, its In, the second position to be pushed is used to indicate current screen and one or more screen subsequents after current screen；Or 3rd position to be pushed is determined according to identification information, wherein, the 3rd position to be pushed is used to indicate to be located at after current screen One or more screen subsequents.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Believe according to mark In the case that breath determines the first position to be pushed, the candidate's pushed information for possessing incidence relation with identification information is searched；From time The target push information for determining not yet to be pushed to mobile terminal in pushed information is selected, wherein, target push information is used as and treated Pushed information.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Believe according to mark In the case that breath determines the second position to be pushed, the candidate's pushed information for possessing incidence relation with identification information is searched；From time Pushed information is selected to select target push information, wherein, after the quantity and current screen and one or more of target push information The quantity of continuous screen is corresponding, and target push information is as information to be pushed.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Believe according to mark In the case that breath determines the 3rd position to be pushed, the candidate's pushed information for possessing incidence relation with identification information is searched；From time Pushed information is selected to select target push information, wherein, the number of the quantity of target push information and one or more screen subsequents Measure corresponding, target push information is as information to be pushed.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Obtain in pre- timing Between the identification information of multiple mobile terminals that detects in section；Determine to possess with the identification information of multiple mobile terminals and associate The information to be pushed of system.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Detected in acquisition Mobile terminal identification information before, receive issue request, wherein, issue request in carry mobile terminal identification information and Information to be released；Information to be released is found by identification information, wherein, using information to be released as treat push letter Breath.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：

The identification information of mobile terminal is detected in detection range；

The identification information of the mobile terminal detected is sent to server；

The information to be pushed that the reception server is sent, wherein, the identification information of information to be pushed and mobile terminal possesses pass Connection relation；

Information to be pushed is played on the target screen of server instruction.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：With current screen phase The adjacent or detection device inside current screen detects the wireless signal of mobile terminal in detection range；Detection device root The identification information of mobile terminal is obtained according to wireless signal；The identification information of mobile terminal is sent to server by detection device；Mesh Mark the information to be pushed that screen the reception server is sent.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：Target screen receives The information to be pushed that server is sent；Or or detection device positioned at target inside screen adjacent with target screen is to server Configured information is sent, wherein, configured information is used to indicate that mobile terminal is located at the detection of the detection device adjacent with target screen Within the scope of；The information to be pushed that target screen the reception server is sent.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：In predetermined amount of time The interior identification information that multiple mobile terminals are detected in detection range；The identification information of multiple mobile terminals is sent to service Device.

Alternatively, storage medium is also configured to the program code that storage is used to perform following steps：In detection range Detecting the facility information of mobile terminal includes：Judge whether to be continuously detected the wireless communication of mobile terminal within a predetermined period of time Number；If judging to be continuously detected the wireless signal of mobile terminal within a predetermined period of time, obtained and moved according to wireless signal The facility information of terminal.

Apply the specific example in example and may be referred to example described in above-described embodiment, the present embodiment is no longer superfluous herein State.

Alternatively, in the present embodiment, above-mentioned storage medium can include but is not limited to：USB flash disk, read only memory ROM, with Machine access memory RAM, mobile hard disk, magnetic disc or CD etc. are various can be with the medium of store program codes.

The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.

If the integrated unit in above-described embodiment is realized in the form of SFU software functional unit and is used as independent product Sale or in use, the storage medium that above computer can be read can be stored in.Based on such understanding, skill of the invention The part or all or part of the technical scheme that art scheme substantially contributes to prior art in other words can be with soft The form of part product is embodied, and the computer software product is stored in storage medium, including some instructions are causing one Platform or multiple stage computers equipment (can be personal computer, server or network equipment etc.) perform each embodiment institute of the present invention State all or part of step of method.

In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and does not have in some embodiment The part of detailed description, it may refer to the associated description of other embodiment.

In several embodiments provided herein, it should be understood that disclosed client, can be by others side Formula is realized.Wherein, device embodiment described above is only schematical, such as the division of the unit, and only one Kind of division of logic function, can there is an other dividing mode when actually realizing, for example, multiple units or component can combine or Another system is desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or discussed it is mutual it Between coupling or direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, unit or module Connect, can be electrical or other forms.

The unit illustrated as separating component can be or may not be physically separate, show as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.

In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.

Described above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should It is considered as protection scope of the present invention.

Claims (19)

1. A kind of 1. information-pushing method, it is characterised in that including：

   Obtain the identification information of the mobile terminal detected；

   Information to be pushed and position to be pushed are determined according to the identification information, wherein, the information to be pushed and the mark Information possesses incidence relation, and the position to be pushed is used to indicate the target screen for showing the information to be pushed；And

   The information to be pushed is pushed to the target screen of the position instruction to be pushed.
2. 2. according to the method for claim 1, it is characterised in that

   The identification information for obtaining the mobile terminal detected includes：Receive adjacent with current screen or currently shield positioned at described The identification information that detection device inside curtain is sent, wherein, the identification information is the detection device according to the inspection What the wireless signal for the mobile terminal that measurement equipment detects acquired；

   It is described to determine that position to be pushed includes according to the identification information：First position to be pushed is determined according to the identification information Put, wherein, first position to be pushed is used to indicate the current screen；Or determine according to the identification information Two positions to be pushed, wherein, second position to be pushed be used for indicate the current screen and positioned at the current screen it One or more screen subsequents afterwards；Or the 3rd position to be pushed is determined according to the identification information, wherein, described Three positions to be pushed are used to indicate to be located at one or more screen subsequents after the current screen.
3. 3. according to the method for claim 2, it is characterised in that determining that described first waits to push away according to the identification information In the case of sending position, determine that information to be pushed includes according to the identification information：

   Search the candidate's pushed information for possessing incidence relation with the identification information；

   The target push information not yet pushed to the mobile terminal is determined from candidate's pushed information, wherein, institute Target push information is stated as the information to be pushed.
4. 4. according to the method for claim 2, it is characterised in that determining that described second waits to push away according to the identification information In the case of sending position, determine that information to be pushed includes according to the identification information：

   Search the candidate's pushed information for possessing incidence relation with the identification information；

   Target push information is selected from candidate's pushed information, wherein, the quantity of the target push information is worked as with described The quantity of forth screen and one or more of screen subsequents is corresponding, and push letter is treated described in the target push information conduct Breath.
5. 5. according to the method for claim 2, it is characterised in that determining that the described 3rd waits to push away according to the identification information In the case of sending position, determine that information to be pushed includes according to the identification information：

   Search the candidate's pushed information for possessing incidence relation with the identification information；

   Target push information is selected from candidate's pushed information, wherein, the quantity of the target push information and described one The quantity of individual or multiple screen subsequents is corresponding, and the target push information is as the information to be pushed.
6. 6. the method according to any one of claim 3 to 5, it is characterised in that the target push information and the mark Know the correlation degree between information be higher than in candidate's pushed information information in addition to the target push information with it is described Correlation degree between identification information.
7. 7. method according to any one of claim 1 to 5, it is characterised in that to the institute of the position instruction to be pushed Stating the target screen push information to be pushed includes one below：

   Immediately to described in the position instruction to be pushed after the information to be pushed and the position to be pushed is determined Target screen pushes the information to be pushed；Or

   In the configured information for getting adjacent with the target screen or positioned at the target inside screen detection device and reporting Afterwards, the information to be pushed is pushed to the target screen of the position instruction to be pushed, wherein, the configured information is used Within the detection range for indicating mobile terminal detection device adjacent with the target screen described in.
8. 8. the method according to any one of claim 2 to 5, it is characterised in that

   The identification information includes：Account information, wherein, the account information is used for the operation system for logging in the mobile terminal System；Or, the MAC Address of the mobile terminal；

   The wireless signal includes at least one of：Bluetooth signal, Wifi signals, or mobile communications network signal.
9. 9. method according to any one of claim 1 to 5, it is characterised in that

   The identification information for obtaining the mobile terminal detected includes：Acquisition detects multiple described within a predetermined period of time The identification information of mobile terminal；

   It is described to determine that information to be pushed includes according to the identification information：Determine the mark with the multiple mobile terminal Information possesses the information to be pushed of the incidence relation.
10. 10. according to the method for claim 1, it is characterised in that

    Before the identification information of the mobile terminal detected is obtained, in addition to：Issue request is received, wherein, the issue please Ask the middle identification information for carrying the mobile terminal and information to be released；

    It is described to determine that information to be pushed includes according to the identification information：Found by the identification information described to be released Information, wherein, using the information to be released as the information to be pushed.
11. A kind of 11. information broadcasting method, it is characterised in that including：

    The identification information of mobile terminal is detected in detection range；

    The identification information of the mobile terminal detected is sent to server；

    The information to be pushed that the server is sent is received, wherein, the mark of the information to be pushed and the mobile terminal is believed Breath possesses incidence relation；

    The information to be pushed is played on the target screen of server instruction.
12. 12. according to the method for claim 11, it is characterised in that

    The identification information that mobile terminal is detected in detection range includes：It is adjacent with current screen or positioned at described current The detection device of inside screen detects the wireless signal of mobile terminal in detection range；The detection device is according to the nothing The identification information of mobile terminal described in line signal acquisition；

    The identification information by the mobile terminal detected, which is sent to server, to be included：The detection device is by the shifting The identification information of dynamic terminal is sent to the server；

    The information to be pushed for receiving the server transmission includes：The target screen receives the institute that the server is sent State information to be pushed.
13. 13. according to the method for claim 12, it is characterised in that the identification information includes：Account information, wherein, institute State the operating system that account information is used to log in the mobile terminal；Or, the MAC Address of the mobile terminal；The wireless communication Number include at least one of：Bluetooth signal, Wifi signals, or mobile communications network signal.
14. 14. according to the method for claim 11, it is characterised in that the information to be pushed for receiving the server and sending Including：

    The target screen receives the information to be pushed that the server is sent；Or

    Adjacent with the target screen or positioned at the target inside screen detection device sends instruction letter to the server Breath, wherein, the configured information is used to indicate the mobile terminal positioned at the detection device adjacent with the target screen Detection range within；The target screen receives the information to be pushed that the server is sent.
15. 15. according to the method for claim 11, it is characterised in that

    The identification information that mobile terminal is detected in detection range includes：Within a predetermined period of time in the detection range Inside detect the identification information of multiple mobile terminals；

    The identification information of the mobile terminal detected is sent into server includes：By the multiple mobile terminal Identification information is sent to the server.
16. 16. according to the method for claim 11, it is characterised in that the mark letter of mobile terminal is detected in detection range Breath includes：

    Judge whether to be continuously detected the wireless signal of the mobile terminal within a predetermined period of time；

    If judging to be continuously detected the wireless signal of the mobile terminal in the predetermined amount of time, according to described wireless The identification information of mobile terminal described in signal acquisition.
17. 17. the method according to any one of claim 11 to 16, it is characterised in that the target screen include it is following it One：

    Current screen；

    The current screen and one or more screen subsequents after the current screen；

    One or more screen subsequents after the current screen.
18. A kind of 18. information push-delivery apparatus, it is characterised in that including：

    Acquiring unit, for obtaining the identification information of the mobile terminal detected；

    Determining unit, for determining information to be pushed and position to be pushed according to the identification information, wherein, it is described to treat push letter Breath possesses incidence relation with the identification information, and the position to be pushed is used to indicate the target screen for showing the information to be pushed Curtain；And

    Push unit, for pushing the information to be pushed to the target screen of the position instruction to be pushed.
19. A kind of 19. information play apparatus, it is characterised in that including：

    Detection unit, for detecting the identification information of mobile terminal in detection range；

    Transmitting element, the identification information of the mobile terminal detected is sent to server；

    Receiving unit, the information to be pushed sent for receiving the server, wherein, the information to be pushed and the movement The identification information of terminal possesses incidence relation；

    Broadcast unit, for playing the information to be pushed on the target screen that is indicated in the server.