CN104090921B

CN104090921B - Method for broadcasting multimedia file, device, terminal and server

Info

Publication number: CN104090921B
Application number: CN201410277449.2A
Authority: CN
Inventors: 刘方
Original assignee: Xiaomi Inc
Current assignee: Xiaomi Inc
Priority date: 2014-06-19
Filing date: 2014-06-19
Publication date: 2017-06-16
Anticipated expiration: 2034-06-19
Also published as: CN104090921A

Abstract

The disclosure is directed to a kind of method for broadcasting multimedia file, device, terminal and server, belong to field of computer technology.Methods described includes：At least one identification information that playback terminal sends is received, the identification information is used to identify user；The user interest information corresponding to each identification information is obtained, the user interest information is used for the interest of instruction user；Multimedia file to be played is determined according to each user interest information；The multimedia file that will be determined is sent to the playback terminal, and the multimedia file is played by the playback terminal.Described device includes：Information receiving module, data obtaining module, file determining module and file sending module.The disclosure solves the problems, such as to cause the accuracy of the multimedia file for pushing relatively low by the specified multimedia file of more new command, has reached the effect of the push accuracy for improving multimedia file.

Description

Method for broadcasting multimedia file, device, terminal and server

Technical field

This disclosure relates to field of computer technology, more particularly to a kind of method for broadcasting multimedia file, device, terminal and clothes Business device.

Background technology

With the development of wireless technology, increasing terminal is provided with the ability for being connected into internet, the broadcasting in building Terminal is exactly one of them.Playback terminal accesses internet and allows that the huge computing capability of server is applied to multimedia In the dispensing of file.

When multimedia file is delivered, server receives the more new command of administrative staff's triggering；From multimedia file storehouse Select at least one multimedia file of the renewal instruction；At least one multimedia file that will be selected is pushed to Each playback terminal of networking；Playback terminal is played out according to broadcast strategy at least one multimedia file for receiving.

Inventor has found at least there is following defect in correlation technique during the disclosure is realized：

The multimedia file of server push is that administrative staff are specified by more new command, it is impossible to ensure many matchmakers for delivering The accuracy of body file.

The content of the invention

To solve to specify the multimedia file to cause the accuracy of the multimedia file of push relatively low to be asked by more new command Topic, present disclose provides a kind of method for broadcasting multimedia file, device, terminal and server.

According to the first aspect of the embodiment of the present disclosure, there is provided a kind of method for broadcasting multimedia file, including：

At least one identification information that playback terminal sends is received, the identification information is used to identify user；

The user interest information corresponding to each identification information is obtained, the user interest information is used for the emerging of instruction user Interest；

Multimedia file to be played is determined according to each user interest information；

The multimedia file that will be determined is sent to the playback terminal, and many matchmakers are played by the playback terminal Body file；

It is described to determine multimedia file to be played according to each user interest information, including：

For each user interest information, at least one interest classification included by the user interest information, meter are determined Calculate the interest parameter that the user classifies to each interest；

The viewing parameter of user is determined according to the first position information, and/or, determine each multimedia file with it is described The environments match parameter of second place information, and/or, the attribute of each multimedia file is determined according to the file attribute information Parameter；The viewing parameter is used for the readability that instruction user watches multimedia file, and the environments match parameter is used to refer to Show the content of the multimedia file and the matching degree of the second place information；

For each multimedia file, according to viewing parameter and/or the environments match parameter and/or the attribute Parameter and the interest parameter of the affiliated interest classification of the multimedia file calculate the play parameter of the multimedia file；

The multimedia file to be played is chosen according to play parameter order from high to low.

Optionally, it is described according to the viewing parameter and/or the environments match parameter and/or the property parameters and The interest parameter of the affiliated interest classification of multimedia file calculates the play parameter of the multimedia file, including：

If according to belonging to the viewing parameter, the environments match parameter, the property parameters and the multimedia file The interest parameter of interest classification calculates the play parameter of the multimedia file, it is determined that the interest belonging to the multimedia file Classification, the interest parameter that interest described in each user interest information is classified is added obtaining and is multiplied by the viewing parameter, Obtain the first intermediate quantity；

First pre-defined algorithm is performed to first intermediate quantity and the property parameters, the second intermediate quantity is obtained；

Second pre-defined algorithm is performed to second intermediate quantity and the environments match parameter, the play parameter is obtained.

Optionally, the user interest information obtained corresponding to each identification information, including：

If the identification information is the terminal iidentification of mobile terminal, searched in default corresponding relation and the terminal Corresponding ID is identified, the corresponding relation is the relation between different terminal iidentification and different ID；

Read the user interest information corresponding to the ID.

According to the second aspect of the embodiment of the present disclosure, there is provided a kind of method for broadcasting multimedia file, including：

At least one identification information is obtained, the identification information is used to identify user；

At least one identification information is sent to server, as corresponding to the server obtains each identification information User interest information；Multimedia file to be played is determined according to each user interest information；

The multimedia file that the server sends is received, the multimedia file is the server according to viewing Parameter and/or environments match parameter and/or property parameters and the interest parameter meter of the affiliated interest classification of the multimedia file After calculating the play parameter of the multimedia file, choose what is obtained according to play parameter order from high to low；It is described Viewing parameter is used for the readability for indicating the user to watch the multimedia file, and the environments match parameter is used to indicate The content of the multimedia file and the matching degree of second place information, the second place information are the position of playback terminal Information；

Play the multimedia file.

Optionally, at least one identification information of the acquisition, including：

The terminal iidentification of at least one mobile terminal is obtained by short haul connection；

The terminal iidentification is defined as the identification information.

According to the third aspect of the embodiment of the present disclosure, there is provided a kind of multimedia file playing device, including：

Information receiving module, is configured as receiving at least one identification information that playback terminal sends, the identification information For identifying user；

Data obtaining module, is configured as obtaining corresponding to each identification information that described information receiver module is received User interest information, the user interest information is used for the interest of instruction user；

File determining module, each user interest information for being configured as being got according to described information acquisition module determines Multimedia file to be played；

File sending module, is configured as the multimedia file that the file determining module is determined being sent to institute Playback terminal is stated, the multimedia file is played by the playback terminal；

The file determining module, including：

Second determining unit, is configured as obtaining the first position information of the mobile terminal corresponding to each identification information, And/or, the file attribute information of each multimedia file is obtained, and/or, obtain the second place information of the playback terminal； According at least one and described use in the first position information, the second place information and the file attribute information Family interest information calculates the play parameter of each multimedia file, chooses described according to play parameter order from high to low Multimedia file to be played；

Second determining unit, including：

3rd computation subunit, is configured as each user interest information, determines that the user interest information is wrapped At least one interest classification for including, calculates the interest parameter that the user classifies to each interest；

Second determination subelement, is configured as determining according to the first position information viewing parameter of user, and/or, Determine the environments match parameter of each multimedia file and the second place information, and/or, according to the file attribute information Determine the property parameters of each multimedia file；The viewing parameter is used for the clear journey that instruction user watches multimedia file Degree, the environments match parameter is used to indicate the content of the multimedia file and the matching degree of the second place information；

4th computation subunit, is configured as each multimedia file, is determined according to second determination subelement The viewing parameter and/or the environments match parameter and/or the property parameters and the 3rd computation subunit meter The interest parameter of the affiliated interest classification of the multimedia file for obtaining calculates the play parameter of the multimedia file.

Optionally, the 4th computation subunit, if being configured as according to the viewing parameter, environments match ginseng Several, described property parameters and the interest parameter of the affiliated interest classification of the multimedia file calculate the broadcasting of the multimedia file Parameter, it is determined that the interest classification belonging to the multimedia file, by the emerging of the classification of interest described in each user interest information Interesting parameter is added obtaining and is multiplied by the viewing parameter, obtains the first intermediate quantity；To first intermediate quantity and the attribute Parameter performs the first pre-defined algorithm, obtains the second intermediate quantity；The is performed to second intermediate quantity and the environments match parameter Two pre-defined algorithms, obtain the play parameter.

Optionally, described information acquisition module, including：

Identifier lookup unit, if being configured as the terminal iidentification that the identification information is mobile terminal, default right Should be related to it is middle search corresponding with terminal iidentification ID, the corresponding relation is different terminal iidentification and different Relation between ID；

Information reading unit, is configured as reading corresponding to the ID that the identifier lookup unit finds The user interest information.

According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of multimedia file playing device, including：

Data obtaining module, is configured as obtaining at least one identification information, and the identification information is used to identify user；

Information sending module, is configured as at least one identification information hair for getting described information acquisition module Server is given, the user interest information as corresponding to the server obtains each identification information；According to each user interest Information determines multimedia file to be played；

File reception module, is configured as receiving the multimedia file that the server sends, the multimedia text Part is the server according to viewing parameter and/or environments match parameter and/or property parameters and multimedia file institute After the interest parameter of category interest classification calculates the play parameter of the multimedia file, according to the play parameter from high to low Order choose and obtain；The viewing parameter is used for the readability for indicating the user to watch the multimedia file, institute Environments match parameter is stated for indicating the content of the multimedia file and the matching degree of second place information, the second Confidence breath is the positional information of playback terminal；

File playing module, is configured as playing the multimedia file that the file reception module is received.

Optionally, described information acquisition module, including：

Mark acquiring unit, is configured to the terminal iidentification that short haul connection obtains at least one mobile terminal；

Information determination unit, the terminal iidentification for being configured as getting the mark acquiring unit is defined as described Identification information.

A kind of the 5th aspect according to the embodiment of the present disclosure, there is provided server, including：

Processor；

Memory for storing processor-executable instruction；

Wherein, the processor is configured as：

The first position information of the mobile terminal corresponding to each identification information is obtained, and/or, obtain each multimedia text The file attribute information of part, and/or, obtain the second place information of the playback terminal；

A kind of the 6th aspect according to the embodiment of the present disclosure, there is provided playback terminal, including：

Processor；

Memory for storing processor-executable instruction；

Wherein, the processor is configured as：

Play the multimedia file.

The technical scheme provided by this disclosed embodiment can include the following benefits：

By receiving at least one identification information that playback terminal sends；The user obtained corresponding to each identification information is emerging Interesting information；Multimedia file to be played is determined according to each user interest information；The multimedia file that will be determined is sent to Playback terminal, multimedia file is played by playback terminal, can determine many matchmakers according to the interest of the proaggregative user of playback terminal Body file so that the multimedia file of push is more accurate, solve causes to push by the specified multimedia file of more new command Multimedia file the relatively low problem of accuracy, reached the effect of the push accuracy for improving multimedia file.

It should be appreciated that the general description of the above and detailed description hereinafter are only exemplary, this can not be limited It is open.

Brief description of the drawings

Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows and meets implementation of the invention Example, and be used to explain principle of the invention together in specification.

Fig. 1 is a kind of flow chart of the method for broadcasting multimedia file according to an exemplary embodiment.

Fig. 2 is a kind of flow chart of the method for broadcasting multimedia file according to another exemplary embodiment.

Fig. 3 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment.

Fig. 4 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment.

Fig. 5 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment.

Fig. 6 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment.

Fig. 7 is a kind of block diagram of the device played for multimedia file according to an exemplary embodiment.

Fig. 8 is a kind of block diagram of the device played for multimedia file according to an exemplary embodiment.

Specific embodiment

Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in implementation method do not represent and the consistent all implementation methods of the present invention.Conversely, they be only with it is such as appended The example of the consistent apparatus and method of some aspects being described in detail in claims, of the invention.

Fig. 1 is a kind of flow chart of the method for broadcasting multimedia file according to an exemplary embodiment, the multimedia Document play-back method is applied in the multimedia file playing system for include playback terminal and server, as shown in figure 1, many matchmakers Body document play-back method is comprised the following steps.

In a step 101, playback terminal obtains at least one identification information, and the identification information is used to identify user.

Playback terminal refers to the terminal for playing multimedia file.

The user of clearly currently viewing multimedia file is needed due to playback terminal, therefore, playback terminal needs to obtain to be used Carry out the identification information of unique mark user.And obtaining identification information needs access network, therefore, playback terminal needs to have access The function of network.

In a step 102, at least one identification information is sent to server by playback terminal.

Playback terminal can set up cable network and be connected or wireless network connection with server, will be obtained by network connection To at least one identification information be sent to server.

In step 103, server receives at least one identification information that playback terminal sends, and the identification information is used to mark Know user.

At step 104, server obtains the user interest information corresponding to each identification information, the user interest information For the interest of instruction user.

Because record has the user interest information of each user in server, therefore, server is being got for identifying After the identification information of user, according to clear and definite each user of identification information, and the user interest information of each user can be obtained.

User interest information can be with the interest of instruction user.Such as, if user interest information includes wrist-watch information, show User is interested in wrist-watch；If user interest information includes automobile information, show that user is interested in automobile.

In step 105, server determines multimedia file to be played according to each user interest information.

Server after the user interest information for getting each user, the user indicated by synthetic user interest information Interest, the multimedia file that is matched with the interest of user of selection, the multimedia file is defined as in multimedia file storehouse Multimedia file to be played.Wherein, multimedia file to be played is at least one.

Because server can push multimedia file according to the interest of user so that the multimedia file of push can be inhaled The notice at family is quoted, so as to strengthen multimedia file the effect of publicity between users, has been reached and has been improved multimedia file Push the effect of accuracy.

In step 106, the multimedia file that server will be determined is sent to playback terminal.

In step 107, the multimedia file that playback terminal the reception server sends.

In step 108, playback terminal plays the multimedia file.

When server have sent a multimedia file, playback terminal can continue when the multimedia file is played Step 101 is performed, to obtain next multimedia file to be played；When server have sent at least two multimedia files When, playback terminal can play at least two multimedia file according to predefined procedure, play last multimedia file When, playback terminal continues executing with step 101, the multimedia file to be played to obtain next group.

Wherein, step 101,102,107 and 108 can be implemented separately the multimedia file broadcasting side as playback terminal side Method, step 103 to 106 can be implemented separately the method for broadcasting multimedia file as server side.

In sum, the method for broadcasting multimedia file that the disclosure is provided, by receiving playback terminal sends at least Individual identification information；Obtain the user interest information corresponding to each identification information；Determined to wait to broadcast according to each user interest information The multimedia file put；The multimedia file that will be determined is sent to playback terminal, and multimedia file is played by playback terminal, can Determine multimedia file with according to the interest of the proaggregative user of playback terminal so that the multimedia file of push is more accurate, Solve the problems, such as to cause the accuracy of the multimedia file for pushing relatively low by the specified multimedia file of more new command, reach Improve the effect of the push accuracy of multimedia file.

Fig. 2 is a kind of flow chart of the method for broadcasting multimedia file according to another exemplary embodiment, many matchmakers Body document play-back method is applied in the multimedia file playing system for include playback terminal and server, as shown in Fig. 2 this is more Media file playing method comprises the following steps.

In step 201, playback terminal obtains at least one identification information, and the identification information is used to identify user.

Playback terminal refers to the terminal for playing multimedia file, and the multimedia file includes video, audio and picture Deng.Wherein, playback terminal may be mounted at fixed position, such as, playback terminal is at the hall of building, stair, elevator Place etc..When playback terminal is arranged in building, the multimedia file that playback terminal is played is typically advertisement.

Wherein, at least one identification information is obtained, including：

1) terminal iidentification of at least one mobile terminal is obtained by short haul connection；

2) terminal iidentification is defined as identification information.

Because user generally carries the mobile terminal for possessing network access function, therefore, playback terminal can be by short Distance communication technology sets up network connection with each mobile terminal in preset range, and obtains the terminal mark of each mobile terminal Know, the terminal iidentification is defined as the identification information of user.Wherein, short-range communication technique can be included but is not limited to：NFC (Near Field Communication, wireless near field communication) technology, WIFI (Wireless Fidelity, wireless guarantor Very) technology, radio-frequency technique and Bluetooth technology.Terminal iidentification can be included but is not limited to：IMEI(International Mobile Equipment Identity, mobile device international identity code) and telephone number.

In step 202., at least one identification information is sent to server by playback terminal.

In step 203, server receives at least one identification information that playback terminal sends, and the identification information is used to mark Know user.

Server can receive at least one mark by the cable network or wireless network set up between playback terminal Knowledge information.

In step 204, server obtains the user interest information corresponding to each identification information, the user interest information For the interest of instruction user.

When user is when the account of application has been logged in for storing the information-providing server of user interest information, user Would generally be left in information-providing server when webpage is browsed and browse record, information-providing server can be to the clear of user Record of looking at is counted, and will be browsed the content of record and be defined as user's content interested, records the user under this account In interest information, the server in the present embodiment can be obtained to the user interest information recorded in the information-providing server Take.Such as, if user has browsed wrist-watch webpage, wrist-watch information can be added to information-providing server the user of the user In interest information；If user has browsed automobile webpage, automobile information can be added to the user's by information-providing server In user interest information.Or, when user has logged in the account of application in information-providing server, information-providing server Interest inputting interface can be shown to user, user is input into oneself content interested in the interest inputting interface, and information is carried For server by the content record of user input in the user interest information under this account.Wherein, information-providing server with Server in the present embodiment can be same server, or different servers.When information-providing server with When server in the present embodiment is different, the information-providing server can be at least one, and the server in the present embodiment can Integrated with to the user interest information that at least one information-providing server is provided, user interest letter is obtained to improve What is ceased is comprehensive.

When the server phase in information-providing server with the present embodiment simultaneously as record has each user in server User interest information, therefore, server, can be according to identification information after the identification information for identifying user is got Obtain the user interest information of each user.

Wherein, the user interest information corresponding to each identification information is obtained, including：

If 1) identification information is the terminal iidentification of mobile terminal, searched and terminal iidentification pair in default corresponding relation The ID answered, the corresponding relation is the relation between different terminal iidentification and different ID；

2) user interest information corresponding to ID is read.

When applying for account in the server due to user, server can be identified for user's distributing user, therefore, server is also The terminal iidentification of mobile terminal can be obtained to user, and corresponding relation is set up to terminal iidentification and ID.In server After receiving identification information, server can search the ID corresponding with the identification information in corresponding relation, and according to The ID determines the account of user, so as to obtain the user interest information under this account.

It should be added that, if a user carries at least two mobile terminals, server can be according to appointing One terminal iidentification of meaning determines user.Optionally, server can also be bound at least two terminal iidentification, and should Binding information is sent to playback terminal, so that playback terminal is after at least two terminal iidentification is got next time, Ke Yicong A terminal iidentification is selected to be sent to server at least two terminal iidentification, to avoid at least two terminal iidentification one Rise and be sent to the flow waste that server is caused, save transmitted traffic.

When information-providing server is different from the server in the present embodiment, server needs to pre-build terminal iidentification Corresponding relation and information-providing server between, then after the terminal iidentification for getting mobile terminal, server is according to correspondence Each terminal iidentification is sent to corresponding information-providing server by relation, is sent from each information-providing server to server Corresponding user interest information.

In step 205, server calculates the play parameter of each multimedia file according to each user interest information, presses Multimedia file to be played is chosen according to play parameter order from high to low, or, obtain corresponding to each identification information The first position information of mobile terminal, and/or, the file attribute information of each multimedia file is obtained, and/or, obtain and play The second place information of terminal；In first position information, second place information and file attribute information it is at least one with And user interest information calculates the play parameter of each multimedia file, chosen according to play parameter order from high to low and wait to broadcast The multimedia file put.

In the present embodiment, server can be counted according to user interest information to the play parameter of each multimedia file Calculate, when the play parameter being calculated is higher, shows that the multimedia file is got over and meet the emerging of the proaggregative user of playback terminal Interest, therefore, server can choose multimedia file to be played according to play parameter order from high to low.Such as, when need When choosing a multimedia file from multimedia file storehouse, play parameter highest multimedia file can be defined as treating The multimedia file of broadcasting；When needing to choose two multimedia files from multimedia file storehouse, can be by multimedia file Arranged according to play parameter order from high to low, selection comes the multimedia file of front two as many matchmakers to be played Body file.

Wherein, the method for the play parameter of server calculating multimedia file is as described below：

First, the play parameter of each multimedia file is calculated according to each user interest information, including：

1) for each user interest information, determine at least one interest classification included by user interest information, calculate The interest parameter that user classifies to each interest；

2) classify for each interest, the interest parameter of interest classification in each user interest information is added, obtain The interest parameter sum of interest classification；

3) interest parameter sum is determined to belong to the play parameter of the multimedia file of interest classification.

Server can be according to included by user interest information the classification of interest classified calculating each interest interest parameter. Such as, 3 browse note during user interest information includes wrist-watch information and automobile information, and browse 10 of user browse record Record is that it is that on separation vehicle, then server can calculate wrist-watch classification that 7 browse record in addition on wrist-watch classification Interest parameter be 30%, the interest parameter of separation vehicle is 70%.

Because the interest classification of different user may be identical, therefore, server can calculate the proaggregative institute of playback terminal Having the interest parameter sum that user classifies to each interest, i.e. server can classify the interest in each user interest information Interest parameter be added, obtain the interest classification interest parameter sum.Such as, the interest parameter of user A opponent table sort is 10%, the interest parameter to separation vehicle is 60%, and the interest parameter of logarithmic code classification is 30%, user's B opponent's table sort Interest parameter is 50%, and the interest parameter of logarithmic code classification is 50%, then be calculated the interest parameter sum of wrist-watch classification and be 10%+50%=60%, the interest parameter of separation vehicle is 60%, and the interest parameter of number classification is 30%+50%=80%, Then the play parameter of the multimedia file of wrist-watch classification is 60%, and the play parameter of the multimedia file of separation vehicle is 60%, The play parameter of the multimedia file of number classification is 80%.

Wherein, the classification belonging to multimedia file refers to the classification belonging to the promotional content of multimedia file.Such as, when certain When individual multimedia file is the advertisement for publicizing wrist-watch, it may be determined that the multimedia file belongs to wrist-watch classification；When certain is more When media file is the advertisement for publicizing automobile, it may be determined that the multimedia file belongs to separation vehicle.

In above-mentioned calculated examples, due to the play parameter highest of the multimedia file of digital classification, therefore, server is by number The multimedia file of code division class is defined as multimedia file to be played.

Second, at least one and user in first position information, second place information and file attribute information Interest information calculates the play parameter of each multimedia file, including：

2) the viewing parameter of user is determined according to first position information, and/or, determine each multimedia file and second The environments match parameter of confidence breath, and/or, the property parameters of each multimedia file are determined according to file attribute information；Viewing Parameter is used for the readability that instruction user watches multimedia file, and environments match parameter is used to indicate the content of multimedia file With the matching degree of second place information；

3) for each multimedia file, according to viewing parameter and/or environments match parameter and/or property parameters and many The interest parameter of the affiliated interest classification of media file calculates the play parameter of multimedia file.

The present embodiment is related to first position information, file attribute information and second place information, now respectively to above-mentioned three kinds Information is illustrated：

1. first position information refers to the positional information of mobile terminal, including apart from the distance and angle of the playback terminal etc. Information.First position information can determine by playback terminal according to signal intensity, server after first position information is got, The viewing parameter of user can be determined according to first position information, the viewing parameter is used for instruction user viewing multimedia file Readability.Such as, user A is apart from 1 meter of playback terminal, and apart from 2 meters of playback terminal, then server can be by user A's for user B Viewing parameter is set to 80%, and the viewing parameter of user B is set to 30%.Again such as, the angle between user A and playback terminal It is 90 ° (just to playback terminal) that the angle between user B and playback terminal is 60 °, then server can be by the viewing of user A Parameter is set to 70%, and the viewing parameter of user B is set to 50%.Certainly, server can be combined with distance and angle is set The viewing parameter of user, the present embodiment is not construed as limiting.

2. file attribute information refers to the information for describing the attribute of multimedia file, including multimedia file is applicable Region, time and many matchmakers where profit, the content of multimedia file that scope, playback terminal broadcasting multimedia file are obtained Attraction degree of body file etc..

The scope of application of multimedia file can be divided according to the age, such as 20-30 Sui；Can also be according to consumption water Flat division, such as high-grade user.Server can filter out the multimedia file for needing to calculate play parameter according to the scope of application.

The profit that broadcasting multimedia file is obtained is that multimedia file provides the broadcasting that direction server provider pays The expense of publicity.

Region where the content of multimedia file refers to the matching degree of content and region, such as the content of multimedia file For coconut and playback terminal are located at Harbin, then region is divided into negative；Content such as multimedia file is coconut and playback terminal position In Hainan, then region is divided into just.

The content affiliated time of multimedia file refers to the matching degree of content and time, and the content of such as multimedia file is Down jackets and be currently summer, then the time be divided into negative；Content such as multimedia file is down jackets and be currently winter, then the time It is divided into just.

The attraction degree of multimedia file refers to user after multimedia file is watched to the feedback of the multimedia file, such as Buying behavior for actively inquiring behavior or user of user etc..When the attraction degree of multimedia file is calculated, can instead The number of users of feedback obtains feedback factor divided by viewing number of users；Every score value of feedback user can also be set, feedback point is calculated Value.Such as, 10 users have viewed multimedia file and 5 users are fed back, then server can calculate feedback factor =5/10=0.5, or, the score value for assuming every feedback user is 10 points, then it is 5*10=50 points to feed back score value.

Certainly, file attribute information can also include other attribute informations, and the present embodiment is not construed as limiting.

3. second place information is the positional information of playback terminal.Server after second place information is got, according to Second place information determines environments match parameter, and the environments match parameter is used to indicate the content and playback terminal of multimedia file The matching degree of local environment.Such as, the content of multimedia file is certain brand wrist-watch, and the market that playback terminal is located at is sold The brand wrist-watch is sold, then it is 1 that server can set environments match coefficient, or, server can set environments match score value being 100 grade.

When the play parameter of multimedia file is calculated, server needs to calculate the interest ginseng that user classifies each interest Number, its computational methods refer to foregoing description, do not repeat herein.Server also needs to determine viewing ginseng according to first position information Number, and/or, environments match parameter is determined according to second place information, and/or, property parameters are determined according to file attribute information, Obtain at least one watched in parameter, environments match parameter and property parameters.Server is according to viewing parameter, environments match ginseng At least one and interest parameter in number and property parameters calculates play parameter.

If server is calculated with one kind and interest parameter for watching in parameter, environments match parameter and property parameters and plays ginseng Number, it assumes that server calculates play parameter according to viewing parameter and interest parameter, and server can be by the viewing parameter of user The interest parameter of the user is multiplied by, play parameter is obtained.Such as, the interest parameter of user A opponent table sort is 30%, to automobile The interest parameter of classification is 70%, and viewing parameter is 60%；The interest parameter of user's B opponent's table sort is 30%, to clothes point The interest parameter of class is 30%, and the interest parameter to cuisines classification is 40%, and viewing parameter is 80%, then many matchmakers of wrist-watch classification The play parameter of body file is 30%x60%+30%x80%=44%；The play parameter of the multimedia file of separation vehicle 70%x60%=42%；The play parameter of the multimedia file of clothes classification is 30%x80%=24%；It is many that cuisines are classified The play parameter of media file is 40%x80%=32%.

If server calculates multimedia with two kinds watched in parameter, environments match parameter and property parameters and interest parameter The play parameter of file, it assumes that server calculates play parameter, server according to viewing parameter, property parameters and interest parameter Interest parameter sum can be calculated according to viewing parameter and interest parameter, multimedia file is sieved further according to the scope of application Choosing, interest parameter sum is multiplied by the product plus or minus other parameters of profit, and the multimedia file for being filtered out is broadcast Put parameter.Illustrated by taking the play parameter that server calculates the multimedia file of wrist-watch classification as an example, it is assumed that wrist-watch classification has Multimedia file A and multimedia file B, if the profit of multimedia file A is 1000, region point is 100, multimedia file B's Profit is 2000, and region point is -100, then play parameter=the 44%*1000+100=540 of multimedia file A, multimedia text Play parameter=the 44%*2000-100=780 of part B.

According to viewing parameter and/or environments match parameter and/or property parameters and the affiliated interest classification of multimedia file Interest parameter calculate multimedia file play parameter, including：

If 1) interest classified according to viewing parameter, environments match parameter, property parameters and the affiliated interest of multimedia file Parameter calculates the play parameter of multimedia file, it is determined that the interest classification belonging to multimedia file, by each user interest letter The interest parameter of interest classification is added obtaining and is multiplied by viewing parameter in breath, obtains the first intermediate quantity；

2) the first pre-defined algorithm is performed to the first intermediate quantity and property parameters, obtains the second intermediate quantity；

3) the second pre-defined algorithm is performed to the second intermediate quantity and environments match parameter, obtains play parameter.

Because the parameter that property parameters include is more, and different parameters can use different computational methods, such as, multiply With profit, plus region point, subtract region point, be multiplied by feedback information, plus feedback score value etc., therefore, server can be directed to The different computational methods of different parameter settings, the first pre-defined algorithm is performed to the first intermediate quantity and property parameters, obtains second Intermediate quantity.Wherein, first pre-defined algorithm can be an algorithm, or polyalgorithm, and the present embodiment is not construed as limiting.

Assuming that server calculates play parameter according to viewing parameter, property parameters, environments match parameter and interest parameter, then Server can calculate the broadcasting ginseng of multimedia file according to viewing parameter, property parameters, environments match parameter and interest parameter Number, interest parameter sum is multiplied by the product plus or minus other parameters of profit, obtains play parameter.Vapour is calculated with server Illustrated as a example by the play parameter of the play parameter of the multimedia file of car classification and the multimedia file of cuisines classification, it is assumed that Separation vehicle has multimedia file C and cuisines classification has multimedia file D, if the interest parameter sum of multimedia file C is 42%, profit is 10000, and region point is 100, and feedback factor is 0.1, and environments match coefficient is 0.5, and multimedia file D's is emerging Interesting parameter sum is 32%, and profit is 1000, and region point is -100, and feedback factor is 0.9, and environments match coefficient is 0.3, then many The play parameter of media file C=(42%*10000+100) * 0.1*0.5=215, the play parameter of multimedia file D= (32%*1000-100) * 0.9*0.3=59.4.

In step 206, the multimedia file that server will be determined is sent to playback terminal.

Server selects the multimedia file of predetermined number according to the play parameter of the multimedia file being calculated, and will The multimedia file selected is sent to playback terminal by network.

In step 207, the multimedia file that playback terminal the reception server sends.

The multimedia file of the predetermined number that playback terminal is sent by network the reception server.

In a step 208, playback terminal plays the multimedia file.

When server have sent a multimedia file, playback terminal can continue when the multimedia file is played Step 201 is performed, to obtain next multimedia file to be played；When server have sent at least two multimedia files When, playback terminal can play at least two multimedia file according to predefined procedure, play last multimedia file When, playback terminal continues executing with step 201, the multimedia file to be played to obtain next group.

It should be added that, for receive identification information information the reception server, for store identification information with The relationship server of the corresponding relation of ID and for storing the information-providing server of user interest information can be Same server, or different servers.When being different servers, it is possible to achieve distributed storage, to protect Demonstrate,prove the load balancing between each server.

Wherein, step 201,202,207 and 208 can be implemented separately the multimedia file broadcasting side as playback terminal side Method, step 203 to 206 can be implemented separately the method for broadcasting multimedia file as server side.

In addition, the first position information by obtaining the mobile terminal corresponding to each identification information, and/or, obtain every The file attribute information of individual multimedia file, and/or, obtain playback terminal second place information, according to first position information, At least one and user interest information in second place information and file attribute information calculates broadcasting for each multimedia file Parameter is put, multimedia file can be pushed comprehensive other factorses on the basis of user interest information, further to carry The push accuracy of multimedia file high.

Fig. 3 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment, multimedia text Part playing device is applied in server, as shown in figure 3, the multimedia file playing device includes：Information receiving module 310, Data obtaining module 320, file determining module 330 and file sending module 340.

The information receiving module 310, is configured as receiving at least one identification information that playback terminal sends, identification information For identifying user；

The data obtaining module 320, be configured as obtain information receiving module 310 receive each identification information institute it is right The user interest information answered, user interest information is used for the interest of instruction user；

This document determining module 330, is configured as each user interest information got according to data obtaining module 320 Determine multimedia file to be played；

This document sending module 340, is configured as being sent to the multimedia file that file determining module 330 is determined and broadcasts Terminal is put, multimedia file is played by playback terminal.

In sum, the multimedia file playing device that the disclosure is provided, by receiving playback terminal sends at least Individual identification information；Obtain the user interest information corresponding to each identification information；Determined to wait to broadcast according to each user interest information The multimedia file put；The multimedia file that will be determined is sent to playback terminal, and multimedia file is played by playback terminal, can Determine multimedia file with according to the interest of the proaggregative user of playback terminal so that the multimedia file of push is more accurate, Solve the problems, such as to cause the accuracy of the multimedia file for pushing relatively low by the specified multimedia file of more new command, reach Improve the effect of the push accuracy of multimedia file.

Fig. 4 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment, multimedia text Part playing device is applied in server, as shown in figure 4, the multimedia file playing device includes：Information receiving module 310, Data obtaining module 320, file determining module 330 and file sending module 340.

Optionally, file determining module 330, including：

First determining unit 331, is configured as being calculated according to each user interest information the broadcasting of each multimedia file Parameter, multimedia file to be played is chosen according to play parameter order from high to low, or,

Second determining unit 332, is configured as obtaining the first position letter of the mobile terminal corresponding to each identification information Breath, and/or, the file attribute information of each multimedia file is obtained, and/or, obtain the second place information of playback terminal；Root Each is calculated according at least one and user interest information in first position information, second place information and file attribute information The play parameter of multimedia file, multimedia file to be played is chosen according to play parameter order from high to low.

Optionally, the first determining unit 331, including：

First computation subunit 3311, is configured as, for each user interest information, determining that user interest information is wrapped At least one interest classification for including, calculates the interest parameter that user classifies to each interest；

Second computation subunit 3312, is configured as classifying for each interest, and the first computation subunit 3311 is calculated The interest parameter of interest classification is added in each user interest information for going out, and obtains the interest parameter sum of interest classification；

First determination subelement 3313, is configured as the interest parameter sum for being calculated the second computation subunit 3312 It is determined to belong to the play parameter of the multimedia file of interest classification.

Optionally, the second determining unit 332, including：

3rd computation subunit 3321, is configured as, for each user interest information, determining that user interest information is wrapped At least one interest classification for including, calculates the interest parameter that user classifies to each interest；

Second determination subelement 3322, is configured as determining according to first position information the viewing parameter of user, and/or, Determine the environments match parameter of each multimedia file and second place information, and/or, each is determined according to file attribute information The property parameters of multimedia file；Viewing parameter is used for the readability that instruction user watches multimedia file, environments match ginseng Number is for indicating the content of multimedia file and the matching degree of second place information；

4th computation subunit 3323, is configured as each multimedia file, according to the second determination subelement 3322 What the viewing parameter and/or environments match parameter and/or property parameters of determination and the 3rd computation subunit 3321 were calculated The interest parameter of the affiliated interest classification of multimedia file calculates the play parameter of multimedia file.

Optionally, the 4th computation subunit 3323, if being configured as according to viewing parameter, environments match parameter, attribute ginseng Number and the interest parameter of the affiliated interest classification of multimedia file calculate the play parameter of multimedia file, it is determined that multimedia file Affiliated interest classification, is added the interest parameter of interest classification in each user interest information obtaining and is multiplied by viewing ginseng Number, obtains the first intermediate quantity；First pre-defined algorithm is performed to the first intermediate quantity and property parameters, the second intermediate quantity is obtained；To Two intermediate quantities and environments match parameter perform the second pre-defined algorithm, obtain play parameter.

Optionally, data obtaining module 320, including：

Identifier lookup unit 321, if being configured as the terminal iidentification that identification information is mobile terminal, in default correspondence Search corresponding with terminal iidentification ID in relation, corresponding relation be different terminal iidentification and different ID it Between relation；

Information reading unit 322, is configured as reading the use corresponding to the ID that identifier lookup unit 321 finds Family interest information.

Fig. 5 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment, multimedia text Part playing device is applied in playback terminal, as shown in figure 5, the multimedia file playing device includes：Data obtaining module 510th, information sending module 520, file reception module 530 and file playing module 540.

The data obtaining module 510, is configured as obtaining at least one identification information, and identification information is used to identify user；

The information sending module 520, is configured as at least one identification information hair for getting data obtaining module 510 Server is given, the user interest information as corresponding to server obtains each identification information；According to each user interest information Determine multimedia file to be played；

This document receiver module 530, is configured as the multimedia file of the reception server transmission；

This document playing module 540, is configured as the multimedia file that played file receiver module 530 is received.

In sum, the multimedia file playing device that the disclosure is provided, by obtaining at least one identification information；It is near A few identification information is sent to server, the user interest information as corresponding to server obtains each identification information；According to Each user interest information determines multimedia file to be played；The multimedia file that the reception server sends；Play multimedia File, can determine multimedia file so that the multimedia file of broadcasting is more according to the interest of the proaggregative user of playback terminal Plus it is accurate, solve specify multimedia file to cause by more new command the accuracy of the multimedia file for pushing is relatively low to ask Topic, has reached the effect of the push accuracy for improving multimedia file.

Fig. 6 is a kind of block diagram of the multimedia file playing device according to an exemplary embodiment, multimedia text Part playing device is applied in playback terminal, as shown in fig. 6, the multimedia file playing device includes：Data obtaining module 510th, information sending module 520, file reception module 530 and file playing module 540.

Optionally, data obtaining module 510, including：

Mark acquiring unit 511, is configured to the terminal iidentification that short haul connection obtains at least one mobile terminal；

Information determination unit 512, is configured as the terminal iidentification that mark acquiring unit 511 gets being defined as mark letter Breath.

In addition, obtaining the terminal iidentification of at least one mobile terminal, the terminal iidentification that will be got by short haul connection It is defined as identification information, the user near playback terminal can be identified by terminal iidentification, to determine multimedia file Proaggregative user, so as to accurately push multimedia file.

On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant the method Embodiment in be described in detail, explanation will be not set forth in detail herein.

Fig. 7 is a kind of block diagram for multimedia file playing device 700 according to an exemplary embodiment.Example Such as, device 700 may be provided in a playback terminal.

Reference picture 7, device 700 can include following one or more assemblies：Processing assembly 702, memory 704, power supply Component 706, multimedia groupware 708, audio-frequency assembly 710, the interface 712 of input/output (I/O), sensor cluster 714, and Communication component 716.

The integrated operation of the usual control device 700 of processing assembly 702, such as with display, call, data communication, phase Machine is operated and the associated operation of record operation.Processing assembly 702 can refer to including one or more processors 718 to perform Order, to complete all or part of step of above-mentioned method.Additionally, processing assembly 702 can include one or more modules, just Interaction between processing assembly 702 and other assemblies.For example, processing assembly 702 can include multi-media module, it is many to facilitate Interaction between media component 708 and processing assembly 702.

Memory 704 is configured as storing various types of data supporting the operation in device 700.These data are shown Example includes the instruction for any application program or method operated on device 700, and contact data, telephone book data disappears Breath, picture, video etc..Memory 704 can be by any kind of volatibility or non-volatile memory device or their group Close and realize, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM) is erasable to compile Journey read-only storage (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash Device, disk or CD.

Power supply module 706 provides electric power for the various assemblies of device 700.Power supply module 706 can include power management system System, one or more power supplys, and other generate, manage and distribute the component that electric power is associated with for device 700.

Multimedia groupware 708 is included in one screen of output interface of offer between described device 700 and user.One In a little embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen Curtain may be implemented as touch-screen, to receive the input signal from user.Touch panel includes one or more touch sensings Device is with the gesture on sensing touch, slip and touch panel.The touch sensor can not only sensing touch or sliding action Border, but also detection and the touch or slide related duration and pressure.In certain embodiments, many matchmakers Body component 708 includes a front camera and/or rear camera.When device 700 be in operator scheme, such as screening-mode or During video mode, front camera and/or rear camera can receive outside multi-medium data.Each front camera and Rear camera can be a fixed optical lens system or with focusing and optical zoom capabilities.

Audio-frequency assembly 710 is configured as output and/or input audio signal.For example, audio-frequency assembly 710 includes a Mike Wind (MIC), when device 700 is in operator scheme, such as call model, logging mode and speech recognition mode, microphone is matched somebody with somebody It is set to reception external audio signal.The audio signal for being received can be further stored in memory 704 or via communication set Part 716 sends.In certain embodiments, audio-frequency assembly 710 also includes a loudspeaker, for exports audio signal.

, to provide interface between processing assembly 702 and peripheral interface module, above-mentioned peripheral interface module can for I/O interfaces 712 To be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and lock Determine button.

Sensor cluster 714 includes one or more sensors, and the state for providing various aspects for device 700 is commented Estimate.For example, sensor cluster 714 can detect the opening/closed mode of device 700, the relative positioning of component is for example described Component is the display and keypad of device 700, and sensor cluster 714 can be with 700 1 components of detection means 700 or device Position change, user is presence or absence of with what device 700 was contacted, the orientation of device 700 or acceleration/deceleration and device 700 Temperature change.Sensor cluster 714 can include proximity transducer, be configured to be detected when without any physical contact The presence of neighbouring object.Sensor cluster 714 can also include optical sensor, such as CMOS or ccd image sensor, for into As being used in application.In certain embodiments, the sensor cluster 714 can also include acceleration transducer, gyro sensors Device, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 716 is configured to facilitate the communication of wired or wireless way between device 700 and other equipment.Device 700 can access the wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof.In an exemplary implementation In example, communication component 716 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel. In one exemplary embodiment, the communication component 716 also includes near-field communication (NFC) module, to promote junction service.Example Such as, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology, Bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, device 700 can be by one or more application specific integrated circuits (ASIC), numeral letter Number processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components realization, for performing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided Such as include the memory 704 of instruction, above-mentioned instruction can be performed to complete the above method by the processor 718 of device 700.For example, The non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk With optical data storage devices etc..

Fig. 8 is a kind of block diagram of the device 800 played for multimedia file according to an exemplary embodiment.Example Such as, device 800 may be provided in a server.Reference picture 8, device 800 includes processing assembly 822, and it further includes one Individual or multiple processors, and the memory resource as representated by memory 832, can holding by processing assembly 822 for storing Capable instruction, such as application program.In memory 832 store application program can include it is one or more each Corresponding to one group of module of instruction.Additionally, processing assembly 822 is configured as execute instruction, broadcast with performing above-mentioned multimedia file Put method.

Device 800 can also include that a power supply module 826 is configured as the power management of performs device 800, and one has Line or radio network interface 850 are configured as device 800 being connected to network, and input and output (I/O) interface 858.Dress Put 800 can operate based on storage memory 832 operating system, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

Those skilled in the art considering specification and after putting into practice invention disclosed herein, will readily occur to it is of the invention its Its embodiment.The application is intended to any modification of the invention, purposes or adaptations, these modifications, purposes or Person's adaptations follow general principle of the invention and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following Claim is pointed out.

It should be appreciated that the invention is not limited in the precision architecture being described above and be shown in the drawings, and And can without departing from the scope carry out various modifications and changes.The scope of the present invention is only limited by appended claim.

Claims

1. a kind of method for broadcasting multimedia file, it is characterised in that including：

The user interest information corresponding to each identification information is obtained, the user interest information is used for the interest of instruction user；

The multimedia file that will be determined is sent to the playback terminal, and the multimedia text is played by the playback terminal Part；

The first position information of the mobile terminal corresponding to each identification information is obtained, and/or, obtain each multimedia file File attribute information, and/or, obtain the second place information of the playback terminal；

For each user interest information, at least one interest classification included by the user interest information is determined, calculate institute State the interest parameter that user classifies to each interest；

The viewing parameter of user is determined according to the first position information, and/or, determine each multimedia file with described second The environments match parameter of positional information, and/or, the attribute ginseng of each multimedia file is determined according to the file attribute information Number；The viewing parameter is used for the readability that instruction user watches multimedia file, and the environments match parameter is used to indicate The matching degree of the content of the multimedia file and the second place information；

For each multimedia file, according to viewing parameter and/or the environments match parameter and/or the property parameters And the interest parameter of the affiliated interest classification of multimedia file calculates the play parameter of the multimedia file；

2. method according to claim 1, it is characterised in that described according to viewing parameter and/or the environment The multimedia is calculated with parameter and/or the property parameters and the interest parameter of the affiliated interest classification of the multimedia file The play parameter of file, including：

If according to the viewing parameter, the environments match parameter, the property parameters and the affiliated interest of the multimedia file The interest parameter of classification calculates the play parameter of the multimedia file, it is determined that the interest point belonging to the multimedia file Class, the interest parameter that interest described in each user interest information is classified is added obtaining and is multiplied by the viewing parameter, obtains To the first intermediate quantity；

3. method according to claim 1 and 2, it is characterised in that the user corresponding to the acquisition each identification information Interest information, including：

If the identification information is the terminal iidentification of mobile terminal, searched in default corresponding relation and the terminal iidentification Corresponding ID, the corresponding relation is the relation between different terminal iidentification and different ID；

Read the user interest information corresponding to the ID.

4. a kind of method for broadcasting multimedia file, it is characterised in that including：

At least one identification information is sent to server, the use as corresponding to the server obtains each identification information Family interest information；Multimedia file to be played is determined according to each user interest information；

The multimedia file that the server sends is received, the multimedia file is the server according to viewing parameter And/or the interest parameter that environments match parameter and/or property parameters and the affiliated interest of the multimedia file are classified is calculated After the play parameter of the multimedia file, choose what is obtained according to play parameter order from high to low；The viewing Parameter is used for the readability for indicating the user to watch the multimedia file, and the environments match parameter is described for indicating The content of multimedia file and the matching degree of second place information, the second place information are believed for the position of playback terminal Breath；

Play the multimedia file.

5. method according to claim 4, it is characterised in that the identification information of the acquisition at least one, including：

The terminal iidentification is defined as the identification information.

6. a kind of multimedia file playing device, it is characterised in that including：

Information receiving module, is configured as receiving at least one identification information that playback terminal sends, and the identification information is used for Mark user；

Data obtaining module, is configured as obtaining the user corresponding to each identification information that described information receiver module is received Interest information, the user interest information is used for the interest of instruction user；

File determining module, each user interest information for being configured as being got according to described information acquisition module determines to wait to broadcast The multimedia file put；

File sending module, is configured as the multimedia file that the file determining module is determined being sent to described broadcasting Terminal is put, the multimedia file is played by the playback terminal；

The file determining module, including：

Second determining unit, be configured as obtain each identification information corresponding to mobile terminal first position information, and/ Or, the file attribute information of each multimedia file is obtained, and/or, obtain the second place information of the playback terminal；According to At least one and described user in the first position information, the second place information and the file attribute information is emerging Interesting information calculates the play parameter of each multimedia file, waits to broadcast according to described in play parameter order selection from high to low The multimedia file put

Second determining unit, including：

3rd computation subunit, is configured as, for each user interest information, determining included by the user interest information At least one interest is classified, and calculates the interest parameter that the user classifies to each interest；

Second determination subelement, is configured as determining according to the first position information viewing parameter of user, and/or, it is determined that The environments match parameter of each multimedia file and the second place information, and/or, determined according to the file attribute information The property parameters of each multimedia file；The viewing parameter is used for the readability that instruction user watches multimedia file, institute Environments match parameter is stated for indicating the content of the multimedia file and the matching degree of the second place information；

4th computation subunit, is configured as each multimedia file, according to the institute that second determination subelement determines State viewing parameter and/or the environments match parameter and/or the property parameters and the 3rd computation subunit is calculated The interest parameter of the affiliated interest classification of the multimedia file arrived calculates the play parameter of the multimedia file.

7. device according to claim 6, it is characterised in that the 4th computation subunit, if being configured as according to institute State the interest ginseng of viewing parameter, the environments match parameter, the property parameters and the affiliated interest classification of the multimedia file Number calculates the play parameter of the multimedia file, it is determined that the interest classification belonging to the multimedia file, by each user The interest parameter of the classification of interest described in interest information is added obtaining and is multiplied by the viewing parameter, obtains the first intermediate quantity； First pre-defined algorithm is performed to first intermediate quantity and the property parameters, the second intermediate quantity is obtained；In the middle of described second Amount and the environments match parameter perform the second pre-defined algorithm, obtain the play parameter.

8. the device according to claim 6 or 7, it is characterised in that described information acquisition module, including：

Identifier lookup unit, if being configured as the terminal iidentification that the identification information is mobile terminal, closes in default correspondence ID corresponding with the terminal iidentification is searched in system, the corresponding relation is different terminal iidentification and different users Relation between mark；

Information reading unit, is configured as reading described corresponding to the ID that the identifier lookup unit finds User interest information.

9. a kind of multimedia file playing device, it is characterised in that including：

Information sending module, at least one identification information for being configured as getting described information acquisition module is sent to Server, the user interest information as corresponding to the server obtains each identification information；According to each user interest information Determine multimedia file to be played；

File reception module, is configured as receiving the multimedia file that the server sends, and the multimedia file is The server is emerging according to belonging to viewing parameter and/or environments match parameter and/or property parameters and the multimedia file After the interest parameter of interest classification calculates the play parameter of the multimedia file, according to the play parameter from high to low suitable Sequence chooses what is obtained；The viewing parameter is used for the readability for indicating the user to watch the multimedia file, the ring Border match parameter is used to indicate the content of the multimedia file and the matching degree of second place information, the second confidence Cease the positional information for playback terminal；

10. device according to claim 9, it is characterised in that described information acquisition module, including：

Information determination unit, the terminal iidentification for being configured as getting the mark acquiring unit is defined as the mark Information.

A kind of 11. servers, it is characterised in that including：

Processor；

Memory for storing processor-executable instruction；

Wherein, the processor is configured as：

A kind of 12. playback terminals, it is characterised in that including：

Processor；

Memory for storing processor-executable instruction；

Wherein, the processor is configured as：

Play the multimedia file.