TWI705403B - Push broadcasting method and system for precise positioning of personal actions - Google Patents

Abstract

A push method for precise positioning of personal actions is mainly to establish a digital geographic feature cluster associated with a landmark through a server unit, each geographic feature cluster is associated with at least one object information according to a respective area, and then through the digital The digital antennas in different directions of the gateway receive the exchangeable digital signal strength indicator (RSSI) value and identification code sent by a mobile Bluetooth device to determine the mobile Bluetooth device relative to one of the gateways. The distance and phase are obtained, and the area of the mobile Bluetooth device is obtained. Finally, a push message is created with the information of at least one object in each geographical feature cluster, and the push message is presented through a push interface in the area . In this way, in addition to accurately knowing the user's area, the present invention can also use a WYSIWYG (what you see is what you get) way to obtain user's attention or demand object information through the push interface in the same area, and successfully attract consumers to purchase desire.

Description

Push broadcasting method and system for precise positioning of personal actions

The present invention relates to a push method and system, in particular to a push method and system for precise positioning of individual actions.

When selling goods in general stores or shopping malls, it is mainly through flyers, or messages, or broadcast, or video to achieve the effect of pushing and broadcasting, and attract consumers to buy and sell.

Referring to FIG. 1, for example, a store 1 is divided into a number of areas 11 and includes a number of push interfaces 12. These areas 11 are arranged with tops, trousers, coats, hats, scarves, accessories, etc. according to product classification. Each push interface 12 is installed in a separate area 11 and is used to play advertisement messages or advertisement videos. When consumers go to a certain area 11 of the store and want to buy tops, the push interface 12 in the certain area 11 broadcasts information related to the jacket, or the tops, pants, jackets, and hats in sequence , Scarves, accessories... and other information.

Obviously, the aforementioned advertising messages or advertising videos are made by sellers choosing sample products, which are often not products that consumers demand, and not only cannot stimulate consumption Consumers’ interest, and the loss of advertising effects, resulting in a lower willingness to consume, which needs to be improved.

Therefore, the purpose of the present invention is to provide a push and broadcast method and system that can accurately know the user's area, and can also successfully attract consumers to generate a desire to purchase in a way of what you see is what you get.

Therefore, the push method for precise positioning of personal actions of the present invention is suitable for spreading at least one push message in a landmark. The landmark is suitable for dividing into several areas, and these areas are suitable for storing objects of different categories, and suitable for several users in In the landmark action, each user carries a mobile Bluetooth device. The method of pushing and broadcasting the precise positioning of the personal action includes the following steps: establishing a digital geographic feature cluster associated with the landmark through a server unit, and each geographic feature cluster is Other areas are associated with at least one object information; a monitoring range covering these areas is established through a number of gateways. Each gateway includes a number of antenna parts distributed in different phases around an axis, and each antenna part is used for Receive a Bluetooth signal from the mobile Bluetooth device, the Bluetooth signal includes a signal strength indicator (RSSI) and an identification code.

Process the Bluetooth signals in the monitoring range, and exchange the Bluetooth signals through the gateways. When there are two or more gateways that receive the signal strength indicator (RSSI) of the mobile Bluetooth device, it will be related to it. A signal strength indicator (RSSI) A parameter is a condition for determining the distance and phase of the mobile Bluetooth device relative to one of the gateways. When only one of the gateways receives the signal strength indicator (RSSI) of the mobile Bluetooth device, the maximum signal The strength indicator (RSSI) is the parameter, which determines the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs.

The server unit obtains the area of the mobile Bluetooth device according to the distance and phase of the mobile Bluetooth device relative to one of the gateways, and the at least one object in the geographic feature cluster corresponding to the area of the mobile Bluetooth device Information creates the at least one push message.

Presenting the at least one push message through a push interface of the area where the mobile Bluetooth device is located is suitable for presenting the at least one object information associated with the object in the area in a WYSIWYG manner.

The push broadcast system for precise positioning of personal actions of the present invention is suitable for disseminating at least one push message in a landmark. The landmark is suitable for dividing several areas, and these areas are suitable for storing objects of different categories, and suitable for several users in the landmark. In internal operations, each user carries a mobile Bluetooth device, and the push broadcast system includes a digital gateway, a digital push interface, and a server unit.

The gateways are used to establish a monitoring range covering the areas. Each gateway includes a number of antenna sections distributed in different phases around an axis, and each antenna section is used to receive a Bluetooth signal from the mobile Bluetooth device , The Bluetooth signal includes a signal strength indicator (RSSI) and an identification code, the gateways are used to process and exchange the monitoring For Bluetooth signals in the range, when there are more than two gateways receiving the signal strength indicator (RSSI) of the mobile Bluetooth device, it is conditional to include a signal strength indicator (RSSI) and an identification code-parameter. Determine the distance and phase of the mobile Bluetooth device relative to one of the gateways. When only one of the gateways receives the signal strength indicator (RSSI) of the mobile Bluetooth device, use the maximum signal strength indicator (RSSI) For this parameter, determine the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs.

The data push interface is set in the area corresponding to the landmark.

The server unit connects to the gateways and establishes clusters of geographic features associated with the landmark. Each cluster of geographic features is associated with at least one object information according to a respective area. The server unit is based on the action The distance and phase of the Bluetooth device relative to one of the gateways, the area of the mobile Bluetooth device is obtained, and the at least one push is created based on the at least one object information in the geographic feature cluster corresponding to the area of the mobile Bluetooth device And present the at least one push message through a push interface in the area where the mobile Bluetooth device is located, which is suitable for presenting the at least one object information associated with the object in the area in a WYSIWYG manner.

The effect of the present invention is that by exchanging Bluetooth signals, in addition to accurately knowing the user's area, it can also obtain the required object information through the push interface in the same area in a WYSIWYG mode, and create users in advance The push message of the object (commodity) of concern has successfully attracted consumers to purchase desire.

1: Store

11: area

12: Push interface

2: landmark

21: area

21a~21f: area

3: Mobile Bluetooth device

3a~3f: Mobile Bluetooth device

4: Gateway

41: Antenna Department

41a~41f: Antenna section

5: Push interface

6: Servo unit

61: Geographical Feature Cluster

62: push conditions

7: Monitoring range

L: Communication range

θ: included angle

S: push message

B: Bluetooth signal

M: identification code

N: serial code

The other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, in which: Figure 1 is a schematic diagram illustrating a store generally divided into several areas; Figure 2 is a schematic diagram illustrating the individual of the present invention An example of an action-precisely positioned push broadcast system set up in a landmark; Figure 3 is a block diagram of this embodiment; Figure 4 is a three-dimensional view illustrating a gateway in this embodiment; Figure 5 is the A flowchart of the embodiment; Figure 6 is a schematic diagram illustrating that in this embodiment only one gateway receives Bluetooth signals from a mobile Bluetooth device of a user; Figure 7 is a schematic diagram illustrating that the embodiment has The two gateways receive the Bluetooth signal from the mobile Bluetooth device of the user; and FIG. 8 is a schematic diagram illustrating that the embodiment predicts the next area of the mobile Bluetooth device.

Referring to FIG. 2, FIG. 3 and FIG. 4, an embodiment of the push broadcasting system for precise positioning of personal actions of the present invention is set at a landmark 2, and is suitable for spreading at least one push message S, and is suitable for at least one of several users The user obtains the at least one push message S. In this In the embodiment, the landmark 2 is a store, and is divided into several areas 21. These areas 21 are arranged with objects of different categories, such as commodities, or sports and fitness equipment, or exhibits according to product classifications. Each user carries a mobile Bluetooth device 3. The mobile Bluetooth device 3 uses Bluetooth communication technology to communicate with other Bluetooth devices within a communication range L. In this embodiment, the Bluetooth device can be one of laptops, mobile phones, tablets, watches, glasses, sneakers, bags, heartbeat belts, game consoles, rings, and bracelets.

The push broadcast system for precise positioning of personal actions includes a digital gateway 4, a digital push interface 5, and a server unit 6.

The gateways 4 establish a monitoring range 7 covering the areas 21. In this embodiment, each gateway 4 is suitable for being set in a separate area 21 and conforms to the Bluetooth 5.0 specification, and has multiple pairs Multiple signal transmission modes, and include six antenna parts 41 distributed in different phases around an axis X. Each antenna portion 41 is separated from the adjacent antenna portion 41 by an angle θ, and is used to receive a Bluetooth signal B from the mobile Bluetooth device 3. The Bluetooth signal B includes a signal strength indicator value (hereinafter referred to as RSSI value) and an identification code M. The included angle θ is between 30 degrees and 90 degrees. Preferably, the included angle θ=60 degrees, and there are 6 antenna portions 41 in total. In this embodiment, the identification code M is a media access control address (MAC address).

It should be noted that the number of antenna portions 41 is not limited to 6, but can also be 4, and the included angle θ=90 degrees, or 12, and the included angle θ=30 degrees.

In this embodiment, each push interface 5 is a display, which is set in each The area 21 is adjacent to the respective gateway 4.

It should be noted that each push interface 5 is not limited to a display set in a separate area 21, and can also be a display screen integrated with the mobile Bluetooth device 3.

In this embodiment, the server unit 6 is connected to the gateways 4 and the push interfaces 5 via a network.

Referring to Fig. 5, Fig. 2 and Fig. 3, the push broadcast method for precise positioning of personal actions of the present invention implements the following steps through this embodiment:

Step 811: Establish a digital geographic feature cluster 61 associated with the landmark 2 through the server unit 6. Each geographic feature cluster 61 is associated with a piece of object information according to a respective area 21. The object information can be one of text, image, and sound, and any combination of more than one.

For example, the landmark 2 is a clothing store. For the convenience of explanation, the area 21 is divided into 21a~21f. According to the product classification, there are tops, pants, jackets, hats, scarves, accessories... These geographical feature clusters 61 are respectively associated with tops according to area 21a, or associated with pants according to area 21b, or associated with coat according to area 21c, or associated with hat according to area 21d, or associated with area 21e It is associated with the scarf, or is associated with the accessories according to the area 21f, and can be a preferential scheme, discount message, or object introduction related to each object.

Step 812: Use the server unit 6 to establish data push conditions 62 associated with the users. Each push condition 62 corresponds to the identification code of the respective mobile Bluetooth device 3 M. Each push condition 62 may be one of age, occupation, address, video preference, advertisement preference, user credit, family status, or any combination of more than one.

It is worth noting that since the identification code M is unique, after registration, each user can link the personal preferences of the specific user through the specific identification code M of the respective mobile Bluetooth device 3 to determine the specific user’s recommendation. Broadcast conditions 62. For example, for the tops in this area 21a, users aged 15 to 20 prefer a top of style A, users aged 21 to 30 prefer tops of style B, or a user prefers tops of style C , Or prefer green tops... etc. Since those with ordinary knowledge in the field can deduce the details of the expansion based on the above description, no further description is given.

Step 813: Receive the Bluetooth signal B from the mobile Bluetooth device 3 through each antenna portion 41 of the gateways 4 to obtain the RSSI value of the mobile Bluetooth device 3 and the identification code M.

Step 814: Process the Bluetooth signal B in the monitoring range 7 to generate and record a set of serial codes N.

Refer to Figure 6, for example, there are six users in the store and there are six mobile Bluetooth devices 3, corresponding to six areas 21a~21f, and there are six gateways 4 in total. The following is for the convenience of explanation. The device 3 is divided into 3a~3f, the gateway 4 is divided into 4a~4f, the six antenna parts 41 of each gateway 4 are divided into 41I~41VI, when the antenna part 41I of the gateway 4a receives When the RSSI value of the mobile Bluetooth device 3a and the identification code M are reached, it means that the mobile Bluetooth device 3a is located at 30 relative to the gateway 4a. For the phase of a degree angle, take the RSSI value = -50dbm and the identification code M as 7C: C5: 37: 59: 33: 73 as an example, the serial code N is: 4a307CC537593373-50.

It is worth noting that for the other antenna parts 41II~41VI of the gateway 4a, a set of serial codes N will also be generated. However, due to the phase difference with the mobile Bluetooth device 3a, the RSSI value will also be Less than the RSSI value received by the antenna unit 41I, for example: 4a607CC537593373-45, 4a907CC537593373-40, 4a1207CC537593373-35, 4a1507CC537593373-40, 4a1807CC537593373-45.

Step 815: The gateways 4 exchange the Bluetooth signal B in the monitoring range 7 within a preset time t. In this embodiment, the preset time t=0.01 second.

As shown in Figure 7, taking the gateway 4a and the gateway 4b exchanging separate Bluetooth signals B as an example, the gateway 4a not only records the serial code N disclosed in paragraph 032 and paragraph 0033, but also Including the six sets of serial codes N (4b308CA538925938-50~) generated by the valve gateway 4b. Similarly, the gateway 4b generates and records six sets of serial codes N (4b308CA538925938-50~) as well as There are serial codes N disclosed in paragraph 032 and paragraph 0033.

Step 816: Each gateway 4 judges whether all the serial codes N contain the same identification code M, if yes, proceed to step 817, if not, proceed to step 820.

Step 817: Each gateway 4 uses the received maximum RSSI value as a parameter to determine whether it is less than a predetermined threshold, if yes, proceed to step 818, if not, proceed to step 819.

Step 818: Disconnect the mobile Bluetooth device 3.

Step 819: Each gateway 4 determines whether the received maximum RSSI value is greater than the exchanged RSSI value, if yes, proceed to step 820, if not, return to step 813.

Step 820: Use the gateway 4 to which the largest RSSI value belongs as the transmitting end, and transmit the corresponding serial code N to the server unit 6.

Step 821: The server unit 6 calculates the distance and phase of the mobile Bluetooth device 3 relative to the gateway 4 to which it belongs according to the received serial code N, and obtains the area 21 where the mobile Bluetooth device 3 is located.

Step 822: The server unit 6 creates the push message S based on the object information and the push conditions 62 in the geographic feature cluster 61 corresponding to the area 21 where it is located.

Referring to Fig. 6, for example, a user prefers a red cap T and cropped pants. When the user is entering the area 21a and is ready to choose a top, the server unit 6 will select the top according to the received serial code. N4a307CC537593373-50, calculate that the mobile Bluetooth device 3a belonging to the user is located at the position of the valve device 4a at an angle of about 30 degrees, and the distance from the valve device 4a, and then accurately know that the mobile Bluetooth device 3a is located This area 21a, at the same time, will cluster 61 and push according to the geographical features of this area 21a Broadcast condition 62, establish a push message S related to the red cap T.

Step 823: The server unit 6 controls the push interface 5 of the area 21 where the mobile Bluetooth device 3 is located to display the push message S.

For example, the server unit 6 controls the push interface 5 of the area 21a where the mobile bluetooth device 3a is located to display the push message S, so that the certain user can watch the red hat T preferential scheme through the push interface 5, or Discount message, or introduction.

In this way, the certain user can obtain the information of the object concerned or demanded by the certain user while watching the top in the area 21a in a WYSIWYG manner, successfully attracting consumers to have a desire to buy.

Similarly, if the user moves to the area 21b to watch the pants, through the aforementioned steps 813 to step 823, the same can be done in a WYSIWYG manner, while watching the pants in the area 21b, the object of interest or demand can be obtained. Information.

It should be noted that the parameter in the foregoing step 817 is not limited to the maximum signal strength indicator (RSSI) value. In other variations of this embodiment, the signal strength indicator (RSSI) with the strongest stability can also be used. The value is a parameter.

In addition, in step 819, the removal of the mobile Bluetooth device 3 and other gateways 4 other than the gateway 4 to which the largest RSSI value belongs is excluded. It is not limited to returning to step 813. In other variations of this embodiment In this case, the serial code N corresponding to the respective maximum RSSI value can also be sent to the servo unit 6 at the same time, so that the servo unit 6 can further according to the signal strength indicator (RSSI) or stability of the gateways 4 To predict the action The Bluetooth device 3 is located in the area 21 next, and the next push message S is created based on the object information and the push conditions 62 in the geographic feature cluster 61 corresponding to the next area 21 to make the push interface of the next area 21 5 Present the next push message S.

Referring to FIG. 8, for example, the gateway 4c and the gateway 4e simultaneously receive the Bluetooth signal B from the mobile Bluetooth device 3c, and include the same identification code M, when the respective RSSI value is greater than the predetermined threshold In the case of value, the serial codes 4c1807CC537593373-40 and 4e1507CC537593373-30 are respectively sent to the servo unit 6, whereby the servo unit 6 will determine the mobile Bluetooth according to the signal strength indicator (RSSI) in the aforementioned serial code N The device 3c is located in the area 21c, but adjacent to the area 21e, and can predict the mobile Bluetooth device 3 according to the known hole line design (21a→21b→21c→21d→21e→21f) as shown by the direction indicated by the dotted arrow The next area 21 that will pass is areas 21c, 21d, 21e, and the push message S related to the jacket is created in advance with the object information and push conditions 62 in the geographic feature cluster 61 corresponding to the area 21c, so that the area The push interface 6 of 21c presents the next push message S, so that when a certain user is moving and approaching the area 21c, he can watch the preferential scheme or discount message of the jacket through the push interface 6. Or introduction.

It is worth noting that although there are multiple users in the same area 21 and include multiple mobile Bluetooth devices 3, the push messages S corresponding to each mobile Bluetooth device 3 in the area 21 can be sequentially, or Random playback, for example, each push message S is played for 5 seconds. In this way, users who stay in the area 21 to select objects or travel through the area Users of domain 21 have the opportunity to obtain information about objects that are of interest or demand in the area 21 in a WYSIWYG manner, and successfully attract consumers to purchase desires. Those with ordinary knowledge in the field can infer the expansion based on the above description Details, so I won’t elaborate.

Based on the above description, the advantages of the foregoing embodiments can be summarized as follows:

1. The present invention can know the area 21 of the user more accurately through the RSSI value and phase by exchanging Bluetooth signals, thereby improving the accuracy of positioning.

2. What is important is that the present invention can also obtain the required object information in the push interface 5 in the same area 21 through the division of areas, in a WYSIWYG manner, and create in advance objects (commodities) that users care about or personally like. )’S push message S, successfully attracting consumers’ desire to buy.

3. The aforementioned push message S will be presented on the push interface 5 nearest to the user. Therefore, for the user, it is not necessary for the user to have the mobile Bluetooth device 3 equipped with the push interface 5. In this way, the present invention applies The scope can be extended to occasions where mobile phones, computers, or tablets cannot be carried, such as sports gyms, swimming pools, examination rooms, and so on.

4. In addition, the present invention can further predict the next area 21 of the mobile Bluetooth device 3 based on the signal strength indicator (RSSI) or stability of the gateways 4, and further plan the user's travel route, and can During the user's journey, or even before the user enters the next area 21, he succeeds in using the push message S of the object (commodity) of the user's attention or personal preference to attract consumers to have a desire to buy.

However, the above are only examples of the present invention. When the scope of implementation of the present invention cannot be limited by this, all simple equivalent changes and modifications made in accordance with the scope of the patent application of the present invention and the content of the patent specification still belong to Within the scope of the patent for the present invention.

3··············Mobile Bluetooth device 4·············· Gateway 41············ Antenna Department 5·············· Push interface 6···············Servo unit 61············· Geographical Feature Cluster 62············Promotion conditions S·············· Push messages B·············Bluetooth signal M·············identification code N············ Serial code

Claims (21)

A push method for precise positioning of personal actions, which is suitable for spreading at least one push message in a landmark, which is suitable for dividing several areas, and these areas are suitable for storing objects of different categories, and suitable for several users in the landmark Action, each user carries a mobile Bluetooth device, and the push method for precise positioning of personal actions includes the following steps: A server unit is used to establish a number of geographic feature clusters associated with the landmark, and each geographic feature cluster is associated with at least one object information according to a respective area; A monitoring range covering these areas is established through digital gateways. Each gateway includes digital antenna sections distributed in different phases around an axis. Each antenna section is used to receive a Bluetooth signal from the mobile Bluetooth device. The Bluetooth signal includes a signal strength indicator (RSSI) and an identification code; Process the Bluetooth signals in the monitoring range, and exchange the Bluetooth signals through the gateways. When there are two or more gateways that receive the signal strength indicator (RSSI) of the mobile Bluetooth device, it will be related to it. A parameter of a signal strength indicator (RSSI) is a condition for determining the distance and phase of the mobile Bluetooth device relative to one of the gateways, when only one of the gateways receives the signal strength indicator of the mobile Bluetooth device (RSSI), use the maximum signal strength indicator (RSSI) as the parameter to determine the distance and phase of the mobile Bluetooth device relative to its own gateway; The server unit obtains the area of the mobile Bluetooth device according to the distance and phase of the mobile Bluetooth device relative to one of the gateways, and the at least one object in the geographic feature cluster corresponding to the area of the mobile Bluetooth device Information to create the at least one push message; and Presenting the at least one push message through a push interface of the area where the mobile Bluetooth device is located is suitable for presenting the at least one object information associated with the object in the area in a WYSIWYG manner. For the push method for precise positioning of personal actions as described in claim 1, the server unit further establishes data push conditions associated with the users, and each push condition corresponds to the identification code of a separate mobile Bluetooth device. And the server unit further creates the at least one push message according to the identification code with the at least one object information that meets the push conditions in the respective geographic feature clusters. The push method for precise positioning of personal actions as described in claim 2, wherein each push condition can be one of age, occupation, address, video preference, advertising preference, user credit, family status, and any more than one. combination. The method for pushing and broadcasting the precise positioning of personal actions according to claim 1, wherein the gateways exchange the signal strength indicator (RSSI) within the monitoring range, and use the maximum signal strength indicator (RSSI) value This parameter is used to determine the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs. The push broadcast method for precise positioning of personal actions according to claim 1, wherein the gateways exchange the signal strength indicator (RSSI) within the monitoring range, and then use the most stable signal strength indicator (RSSI) The value is this parameter to determine the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs. The push broadcast method for precise positioning of personal actions according to claim 4 or 5, wherein each gateway uses the maximum received signal strength indicator (RSSI) value as the parameter, and the larger the signal strength indicator When the value (RSSI) is less than a predetermined threshold, the mobile Bluetooth device is disconnected. The push method for accurate positioning of personal actions according to claim 4 or 5, wherein the server unit further predicts the mobile Bluetooth device based on the signal strength indicator (RSSI) exchanged by the gateways within the monitoring range The next area, and the next at least one push message is created with the at least one object information in the geographic feature cluster corresponding to the next area, so that the push interface of the next area presents the next at least one push Broadcast message. The method for pushing and broadcasting precise positioning of personal actions as described in claim 7, wherein each geographic feature cluster is associated with different object information according to respective regions, and the object information can be one of text, image, and sound, and Any combination of more than one. The method for pushing and broadcasting the precise positioning of personal actions according to claim 8, wherein the object information can be one of a discount plan, a discount message, and an object introduction related to each object, and any combination of more than one. The method for pushing and broadcasting precise positioning of personal actions according to claim 1, wherein each antenna part is separated from the adjacent antenna part by an angle, and the angle is between 30 degrees and 90 degrees. As described in claim 1, the push broadcast method for precise positioning of personal actions, wherein each gateway conforms to the Bluetooth 5.0 specification and has a many-to-many signal transmission mode. The method for pushing accurate positioning of personal actions according to claim 1, wherein the pushing interface may be one of a display provided in the landmark or a display screen integrated with the mobile Bluetooth device. A push broadcast system with precise positioning of personal actions, which is suitable for spreading at least one push message in a landmark. The landmark is suitable for dividing several areas, and these areas are suitable for storing objects of different categories, and suitable for several users in the landmark Mobile, each user carries a mobile Bluetooth device, the push broadcast system includes: Digital gateways are used to establish a monitoring range covering these areas. Each gateway includes digital antenna sections distributed in different phases around an axis. Each antenna section is used to receive a Bluetooth from the mobile Bluetooth device. The Bluetooth signal includes a signal strength indicator (RSSI) and an identification code. The gateways are used to process and exchange Bluetooth signals within the monitoring range. When there are more than two gateways that receive the mobile Bluetooth device When the signal strength indicator (RSSI) is used, a parameter related to one of the signal strength indicators (RSSI) is used as a condition to determine the distance and phase of the mobile Bluetooth device relative to one of the gateways. When the gateway receives the signal strength indicator (RSSI) of the mobile Bluetooth device, it uses the maximum signal strength indicator (RSSI) as the parameter to determine the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs; The data push interface is set in the area corresponding to the landmark; and A server unit connects to the gateways, and establishes and establishes clusters of geographic features associated with the landmark. Each cluster of geographic features is associated with at least one object information according to a respective area. The server unit is based on the The distance and phase of the mobile bluetooth device relative to one of the gateways are obtained, the area of the mobile bluetooth device is obtained, and the at least one object information in the geographic feature cluster corresponding to the area of the mobile bluetooth device is established. Pushing a message and presenting the at least one push message through a push interface of the area where the mobile Bluetooth device is located is suitable for presenting the at least one object information associated with the object in the area in a WYSIWYG manner. The push broadcast system for precise positioning of personal actions according to claim 13, wherein the server unit further establishes data push conditions associated with the users, and each push condition corresponds to an identification code of a respective Bluetooth device, And the server unit further creates the push message based on the identification code of the characteristic message with the at least one object information in the respective geographic characteristic clusters that meets the push conditions. The push broadcast system for precise positioning of personal actions according to claim 13, wherein the gateways exchange the signal strength indicator (RSSI) within the monitoring range, and use the maximum signal strength indicator (RSSI) value This parameter is used to determine the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs. The push broadcasting system for precise positioning of personal actions according to claim 13, wherein the gateways exchange the signal strength indicator (RSSI) within the monitoring range, and use the signal strength indicator (RSSI) with the strongest stability The value is this parameter to determine the distance and phase of the mobile Bluetooth device relative to the gateway to which it belongs. The push broadcast system for precise positioning of personal actions according to claim 15 or 16, wherein each gateway uses the maximum received signal strength indicator (RSSI) value as the parameter, and the maximum signal strength indicator value is When (RSSI) is less than a predetermined threshold, disconnect the mobile Bluetooth device. The push broadcasting system for precise positioning of personal actions according to claim 15 or 16, wherein the server unit further predicts the mobile Bluetooth device based on the signal strength indicator (RSSI) exchanged by the gateways within the monitoring range The next location, and the next at least one push message is created based on the at least one object information in the geographic feature cluster corresponding to the next location, so that the next push interface of the next location displays the next at least one Push messages, each geographic feature cluster is associated with different object information according to its own area. According to claim 13, the personal action accurate positioning push broadcast system, wherein each antenna part is separated from the adjacent antenna part by an angle, and the angle is between 30 degrees and 90 degrees. The push broadcast system for precise positioning of personal actions according to claim 13, wherein each push interface can be one of a display set in the landmark or a display screen integrated with the mobile Bluetooth device. As described in claim 13, the push broadcast system for precise positioning of personal actions, wherein each gateway complies with the Bluetooth 5.0 specification and has a many-to-many signal transmission mode.

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