Background
In recent years, with the increase of the pace of life of people and the expansion of internal demand of governments in China, take-away food delivery gradually becomes the more and more catering consumption habit of multiple users in China, and the transaction scale of the catering take-away market also keeps higher increasing speed. Through the hundred-party battle in the take-out industry, the market tends to be stable basically at present, and the market is firmly occupied by the beauty party and hungry party. Each merchant, takeaway platform and corresponding distribution system have formed a relatively fixed partnering relationship and profit sharing model. However, as such, some drawbacks and problems after the mode is fixed are gradually revealed.
For the customer, when buying the commodity on the order from the platform, only the commodity in the same shop can be bought in one distribution, and if the commodity of other merchants is selected, the second distribution is needed, so that the distribution cost is obviously increased, and the customer selection is very single. For the platform, the platform needs to consume a large amount of funds and manpower to supervise merchants, and the merchants are more, but the effect is not necessarily good, and the problem of merchant mixing still exists. For merchants, platform fees, delivery fees, sales promotion fees and the like need to be shared, and the profit margin is reduced. There are even many merchant malicious competitions that make a significant group of merchants exit the takeaway platform. For the rider, there are problems of unstable personnel, unstable income, and even passive idling.
Disclosure of Invention
The invention provides a takeout platform based on a business circle for solving the problems of the takeout industry, and aims to solve the problems of single user selection and high delivery cost in the takeout industry at present.
The invention solves the technical problems through the following technical scheme: a business circle-based B2B2C takeout platform divides resident merchants into a series of business circles according to regions, types and the like, divides registered users into a series of user circles according to regions, and the B2B2C takeout platform is used for integrating and grouping user order information belonging to adjacent distribution areas in the same business circle or nearby business circles according to the order information, finally sends the order information containing distribution modes to the merchants, and informs the platform of distribution personnel to go to the merchants to receive orders and distribute within a specified time.
The B2B2C takeout platform comprises a merchant management module, a user management module and a data service module;
the merchant management module divides the affiliated merchants into a series of merchant circles according to the number of the merchants, the area size and the commodity type, and displays the merchant circles on a merchant terminal interface, and the merchant management module in the platform is used for connecting a merchant terminal, receiving and processing the information sent by the merchant terminal and transmitting the instruction of the platform;
the user management module divides users belonging to adjacent distribution areas in the same business circle or nearby business circles into a series of user circles according to user information and displays the user circles on the user side interface, and the user management module is connected with a user side and is responsible for receiving and processing the information sent by the user side and transmitting instructions of a platform;
the data service module processes related information of merchants, users, distribution personnel and orders.
The data service module comprises the following units:
the user order receiving unit is used for receiving the order of the user;
the order information identification unit is used for identifying information such as user identity, harvest address, selected menu, dining time interval and the like in the order;
the user circle attribution judging unit is used for judging which user circle the users of the orders come from;
a whether or not to accept the bolus sending judging unit for judging whether or not the user accepts the bolus sending;
the order attribution business circle judging unit is used for judging which business circle the order belongs to;
the order time period judging unit is used for judging which time period the dining time period recorded in the order belongs to;
the order sorting and caching unit is used for sorting and numbering orders according to the sequence of receiving time and storing the orders in an order library corresponding to the dining time period;
a unit for judging the order-placing time, which judges whether the order-placing time is up to the order-placing time of a certain time period;
an order number judging unit for judging whether the order number in the order base in the time period exceeds the maximum group-piecing order number;
the optimized grouping unit performs multiple optimized grouping according to the order number, the order menu and the order amount when the order number in the order base in the time period exceeds the maximum grouping order number;
a single grouping unit, which is used for determining as word grouping when the amount of orders in the order base in the time period does not exceed the maximum amount of orders of one grouping;
and the information pushing unit is used for pushing the grouping result to the merchant and the user.
In the order-placing-ending-time judging unit, the specific process of judging whether the order-placing-ending time of the order in a certain time period is as follows:
first it is determined whether a predetermined time period (T) has elapsed1,T2) Which business circle the time period of the order by which the order-placing time belongs to;
then, the meal time period (T) is judged again1,T2) To which user circle;
secondly, according to the meal time period (T)1,T2) Traffic history information between the affiliated business circle and the user circle is calculated, expected ES and variance delta S of past distribution time are calculated, distribution time Ts from the affiliated business circle to the user circle is obtained, wherein the distribution time Ts is ES + k delta S, k is a pre-measure coefficient and is usually 2-4;
thirdly, calculating the expected EZ and the variance delta Z of the longest dish making time of the affiliated commodity circle according to historical data to obtain the dish making time Tz of the affiliated commodity circle which is EZ + k delta Z, wherein k is a pre-quantitative coefficient and is usually 2-4;
finally, the meal time period (T) is obtained1,T2) Minimum reserved time TYTz + Ts, meal time T2Advancing minimum reservation time TYA meal time period (T) is obtained1,T2) Lower order cut-off time TJ ═ T2-TY。
The invention also provides a takeaway ordering system based on a business circle and adopting the B2B2C takeaway platform in any scheme, which comprises a user end, a merchant end and the B2B2C takeaway platform which is connected with the user end and the merchant end;
the B2B2C takeout platform is used for dividing resident merchants into a series of business circles according to regions, types and the like, the business circle information is displayed on a user terminal interface, and the B2B2C takeout platform is used for integrating, grouping and feeding back user order information belonging to adjacent distribution areas in the same business circle or nearby business circles to the user terminal according to the order information of the user terminal, sending the order information containing a distribution mode of the user terminal to the merchant terminal, and informing the platform of distribution personnel to go to the merchants to receive orders for distribution within a specified time;
the user side is used for generating order information and then sending the order information to the B2B2C takeout platform, and receiving the user order information which belongs to adjacent distribution areas in the same business circle or a nearby business circle and is fed back by the B2B2C takeout platform;
the merchant receives the information transmitted by the B2B2C takeout platform and feeds the commodity order information back to the platform. .
As an optimized technical scheme, the user side comprises a meal ordering module, a selection module, a positioning module and a payment module;
in the ordering module, a user logs in an interface to enter a business district, any commodity of any merchant in the business district is selected, a user side transmits information to a B2B2C takeout platform in real time, and a data service module analyzes, processes and transmits the information again;
in the selection module, the user management module feeds back the number of user orders belonging to adjacent distribution areas in the same business circle or nearby business circles to the user side interface according to user menu information, wherein the positioning module is responsible for transmitting with the B2B2C takeout platform, and the summary information is transmitted to the selection module to inform the user of selecting according to the requirement;
the positioning module integrates the information of nearby business circles in the same user circle or nearby user circles;
the payment module is used for payment of the user.
As an optimized technical scheme, the merchant side comprises an order receiving module, a making and distributing module and a settlement after-sale module;
in the order receiving module, a merchant receives order information and confirms an order, and starts to make a commodity;
after the production is finished, the production and distribution module sends the finished commodity order information to the B2B2C takeout platform, and the B2B2C takeout platform informs special distribution personnel to distribute the commodity at the specified time;
after the user confirms the receipt, the merchant settles the order information in the settlement after-sale module, and the settlement after-sale module displays the evaluation information of the user to the merchant.
The invention also provides a method for ordering by using the takeaway ordering system based on the business circle, which comprises the following steps:
step 1: the user selects any commodity of any merchant in the required business circle on the user side interface, and the menu is finished;
step 2: the user side generates order information and sends the order information to a B2B2C takeout platform;
and step 3: the B2B2C takeout platform is used for integrating user order information belonging to adjacent distribution areas in the same business circle or nearby business circles according to the order information of the user side and carrying out grouping processing;
and 4, step 4: the B2B2C takeout platform sends the order information including the distribution mode information to a user terminal, displays the order information of other users in the current order on a user terminal interface, and prompts the user to wait for receiving the commodity;
and 5: the B2B2C takeout platform sends the user-side order information including the distribution mode information to the merchant side and informs the platform of distribution personnel to go to the merchant to receive orders for distribution within a specified time;
step 6: the merchant end receives the information transmitted by the B2B2C takeout platform, completes the manufacture and packaging according to the quality on time, and delivers the information to the distribution personnel;
and 7: the distribution personnel finish the distribution, the user side receives the commodity, and the order is successful.
As an optimized technical solution, after the step 7, the method further comprises a step 8 of evaluating the merchant: and evaluating merchants after the user confirms the goods receiving on the user side, and displaying the evaluation content on the merchant side.
As an optimized technical solution, in the above steps, the processing flow of the B2C takeout platform specifically includes the following steps:
step 102: receiving an order of a user;
step 104: identifying information such as user identity, harvest address, selected menu, dining time interval and the like in the order;
step 106: judging which user circle the users of the order come from;
step 108: judging whether the user accepts the group delivery, if so, entering the next step, otherwise, independently clustering;
step 110: judging which business circle the order belongs to;
step 112: judging which time period the dining time period recorded in the order belongs to;
step 114: the orders are sequenced and numbered according to the sequence of receiving time and are also stored in an order library corresponding to the dining time period;
step 116: judging whether the order placing time is up to the end of the order in a certain time period, if the order placing time is up to the end, entering the next step, otherwise, returning to the step 102: (ii) a
Step 118: judging whether the number of orders in the order base in the time period exceeds the maximum group-piecing number, if so, carrying out optimization group-piecing for many times according to the order number, the order menu and the order amount, and if not, performing group-piecing for one time;
step 120: and pushing the single-time or optimized grouping result to the merchant and the user.
As an optimized technical solution, the specific process of step 116 is:
first it is determined whether a predetermined time period (T) has elapsed1,T2) Which business circle the time period of the order by which the order-placing time belongs to;
then, the meal time period (T) is judged again1,T2) To which user circle;
secondly, according to the meal time period (T)1,T2) Traffic history information between the affiliated business circle and the user circle is calculated, expected ES and variance delta S of past distribution time are calculated, distribution time Ts from the affiliated business circle to the user circle is obtained, wherein the distribution time Ts is ES + k delta S, k is a pre-measure coefficient and is usually 2-4;
thirdly, calculating the expected EZ and the variance delta Z of the longest dish making time of the affiliated commodity circle according to historical data to obtain the dish making time Tz of the affiliated commodity circle which is EZ + k delta Z, wherein k is a pre-quantitative coefficient and is usually 2-4;
finally, the meal time period (T) is obtained1,T2) Minimum reserved time TYTz + Ts, meal time T2Advancing minimum reservation time TYA meal time period (T) is obtained1,T2) Lower order cut-off time TJ ═ T2-TY。
Compared with the prior art, the invention has the following advantages:
1. and (5) mode innovation. The platform resident merchants are divided into business circles, the registered users are divided into user circles, and market resources are effectively integrated. The user has realized 1 to N's ordering, and the selection is no longer single, and single delivery has saved the delivery expense.
2. The merchant incurs less expense. Currently, commissions drawn by various large takeout platforms to resident merchants are divided into two parts: platform fees, delivery fees. Wherein the platform fee charges 8% of the merchant's product sales and the delivery fee charges 18% of the customer's mating delivery fee; the platform of the invention reduces the distribution cost, cancels the distribution cost of the merchant, only collects about 10 percent of the platform cost, and greatly reduces the burden of the merchant.
3. The user can make an order more money-saving. A new function is introduced to the platform user side, the user can select the party combination when ordering, and if the party combination is successful, all parties of the distribution cost are burdened; and when the group-piecing order reaches a certain amount, the distribution fee is not paid.
4. The distribution is more professional. The platform uniformly recruits distributors, uniformly trains and manages, and ensures that each single take-out is quickly and accurately delivered to the hands of the user.
5. Platform auditing is stricter. All merchants who enter the platform need to carry out strict qualification examination, and high-quality merchants with good public praise and high quality are ensured to preferentially enter the platform. And the platform will supervise in real time.
Detailed Description
The following examples are given for the detailed implementation and specific operation of the present invention, but the scope of the present invention is not limited to the following examples.
In the embodiment, a takeaway ordering system based on a business circle is invented for solving the problems of single user selection and high delivery fee in the current takeaway industry. As shown in fig. 1, the franchise-based takeaway ordering system includes a user terminal, a merchant terminal, and a B2C takeaway platform for interfacing the two.
Different from the independent display of the merchant information on the current takeout platform, the B2B2C takeout platform divides the resident merchants into a series of business circles according to regions, types and the like, and the business circles information is displayed on a user side interface; although the existing large platforms divide the merchants together according to regions, the merchants are simply arranged, and the merchants are not really merged into a whole business circle.
The user side is used for generating order information and then sending the order information to the B2B2C takeout platform, and receiving the user order information which belongs to adjacent distribution areas in the same business circle or a nearby business circle and is fed back by the B2B2C takeout platform. When the users choose to receive the grouping and the grouping is successful, the distribution fees are shared by all the users in the grouping, and of course, the users can choose the corresponding distribution mode according to the actual conditions of the users.
And the B2B2C takeout platform is used for integrating, grouping and feeding back user order information belonging to adjacent distribution areas in the same business circle or a nearby business circle to the user terminal according to the order information of the user terminal. And sending the order information to the merchant terminal and informing the platform of the distribution personnel to go to the merchant to receive the order for distribution within the specified time.
The merchant receives the information transmitted by the B2B2C takeout platform and feeds the commodity order information back to the platform.
As shown in fig. 2, the user belongs to a certain user circle defined by the platform, the merchants belong to a certain merchant circle defined by the platform, and the user may select a certain merchant or a certain number of merchants within a merchant circle, or may select a plurality of merchants of a plurality of merchant circles.
In this embodiment, the B2C takeout platform interfacing with the merchant side and the user side is a core part of the whole takeout ordering system based on the business circle, and includes a merchant management module, a user management module, and a data service module.
The merchant management module divides the affiliated merchants into a series of merchant circles according to the number of the merchants, the area size and the commodity type, and displays the merchant circles on a merchant terminal interface, and the merchant management module in the platform is used for connecting a merchant terminal, receiving and processing the information sent by the merchant terminal and transmitting the instruction of the platform.
And the user management module divides users belonging to adjacent distribution areas in the same business circle or nearby business circles into a series of user circles according to the user information and displays the user circles on the user side interface. The user management module is used for connecting the user side, receiving and processing the information sent by the user side and transmitting the instruction of the platform.
The data service module processes related information of merchants, users, distribution personnel and orders.
Referring to fig. 3, the data service module includes the following units:
the user order receiving unit is used for receiving the order of the user;
the order information identification unit is used for identifying information such as user identity, harvest address, selected menu, dining time interval and the like in the order;
the user circle attribution judging unit is used for judging which user circle the users of the orders come from;
a whether or not to accept the bolus sending judging unit for judging whether or not the user accepts the bolus sending;
the order attribution business circle judging unit is used for judging which business circle the order belongs to;
the order time period judging unit is used for judging which time period the dining time period recorded in the order belongs to;
the order sorting and caching unit is used for sorting and numbering orders according to the sequence of receiving time and storing the orders in an order library corresponding to the dining time period;
a unit for judging the order-placing time, which judges whether the order-placing time is up to the order-placing time of a certain time period;
an order number judging unit for judging whether the order number in the order base in the time period exceeds the maximum group-piecing order number;
the optimized grouping unit performs multiple optimized grouping according to the order number, the order menu and the order amount when the order number in the order base in the time period exceeds the maximum grouping order number;
the single party-piecing unit is used for determining the single party-piecing when the amount of orders in the order base in the time period does not exceed the maximum amount of orders of the single party-piecing;
and the information pushing unit is used for pushing the grouping result to the merchant and the user.
Referring to fig. 4, the specific process of determining whether the order-placing time is up to the order-placing time cut-off of a certain time period in the order-placing time cut-off determining unit is as follows:
first it is determined whether a predetermined time period (T) has elapsed1,T2) Which business circle the time period of the order by which the order-placing time belongs to;
then, the meal time period (T) is judged again1,T2) To which user circle;
secondly, according to the meal time period (T)1,T2) Traffic history information between the affiliated business circle and the user circle is calculated, expected ES and variance delta S of past distribution time are calculated, distribution time Ts from the affiliated business circle to the user circle is obtained, wherein the distribution time Ts is ES + k delta S, k is a pre-measure coefficient and is usually 2-4;
thirdly, calculating the expected EZ and the variance delta Z of the longest dish making time of the affiliated commodity circle according to historical data to obtain the dish making time Tz of the affiliated commodity circle which is EZ + k delta Z, wherein k is a pre-quantitative coefficient and is usually 2-4;
finally, the meal time period (T) is obtained1,T2) Minimum reserved time TYTz + Ts, meal time T2Advancing minimum reservation time TYA meal time period (T) is obtained1,T2) Lower single sectionEnd time TJ ═ T2-TY。
In this embodiment, a user side of a takeaway ordering system based on a business circle includes an ordering module, a selection module, a positioning module, and a payment module.
In the ordering module, a user logs in an interface to enter a business district, any commodity of any merchant in the business district can be selected, a user side transmits information to a B2B2C takeout platform in real time, and a data service module analyzes, processes and transmits the information again; in the selection module, the user management module feeds back the number of user orders belonging to adjacent distribution areas in the same business circle or nearby business circles to the user side interface according to user menu information, wherein the positioning module is responsible for transmitting with the B2B2C takeout platform, and the summary information is transmitted to the selection module to inform the user of selecting according to the requirement; the positioning module integrates the information of nearby business circles in the same user circle or nearby user circles; the payment module is used for payment of the user.
In this embodiment, a merchant terminal of a takeaway ordering system based on a business circle includes an order receiving module, a making and distributing module, and a settlement after-sale module.
In the order receiving module, a merchant receives order information and confirms an order, and starts to make a commodity; after the production is finished, the production and distribution module sends the finished commodity order information to the B2B2C takeout platform, and the B2B2C takeout platform informs special distribution personnel to distribute the commodity at the specified time; after the user confirms the receipt, the merchant can settle the order information in the settlement after-sale module, and meanwhile, the settlement after-sale module displays the evaluation information of the user to the merchant.
The method for ordering by using the takeaway ordering system based on the business circle comprises the following steps:
step 1: the user selects any commodity of any merchant in the required business circle on the user side interface, and the menu is finished;
step 2: the user side generates order information and sends the order information to a B2B2C takeout platform;
and step 3: the B2B2C takeout platform is used for integrating user order information belonging to adjacent distribution areas in the same business circle or nearby business circles according to the order information of the user side and carrying out grouping processing;
and 4, step 4: the B2B2C takeout platform sends the order information including the distribution mode information to a user terminal, displays the order information of other users in the current order on a user terminal interface, and prompts the user to wait for receiving the commodity;
and 5: the B2B2C takeout platform sends the user-side order information including the distribution mode information to the merchant side and informs the platform of distribution personnel to go to the merchant to receive orders for distribution within a specified time;
step 6: the merchant end receives the information transmitted by the B2B2C takeout platform, completes the manufacture and packaging according to the quality on time, and delivers the information to the distribution personnel;
and 7: the distribution personnel finish the distribution, the user side receives the commodity, and the order is successful.
Step 8 of evaluating the merchant is also included after step 7: and evaluating merchants after the user confirms the goods receiving on the user side, and displaying the evaluation content on the merchant side.
In the above steps, the processing flow of the B2C takeout platform specifically includes the following steps:
step 102: receiving an order of a user;
step 104: identifying information such as user identity, harvest address, selected menu, dining time interval and the like in the order;
step 106: judging which user circle the users of the order come from;
step 108: judging whether the user accepts the group delivery, if so, entering the next step, otherwise, independently clustering;
step 110: judging which business circle the order belongs to;
step 112: judging which time period the dining time period recorded in the order belongs to;
step 114: the orders are sequenced and numbered according to the sequence of receiving time and are also stored in an order library corresponding to the dining time period;
step 116: judging whether the order placing time is up to the end of the order in a certain time period, if the order placing time is up to the end, entering the next step, otherwise, returning to the step 102: (ii) a
Step 118: judging whether the number of orders in the order base in the time period exceeds the maximum group-piecing number, if so, carrying out optimization group-piecing for many times according to the order number, the order menu and the order amount, and if not, performing group-piecing for one time;
step 120: and pushing the single-time or optimized grouping result to the merchant and the user.
The specific process of step 116 is as follows:
first it is determined whether a predetermined time period (T) has elapsed1,T2) Which business circle the time period of the order by which the order-placing time belongs to;
then, the meal time period (T) is judged again1,T2) To which user circle;
secondly, according to the meal time period (T)1,T2) Traffic history information between the affiliated business circle and the user circle is calculated, expected ES and variance delta S of past distribution time are calculated, distribution time Ts from the affiliated business circle to the user circle is obtained, wherein the distribution time Ts is ES + k delta S, k is a pre-measure coefficient and is usually 2-4;
thirdly, calculating the expected EZ and the variance delta Z of the longest dish making time of the affiliated commodity circle according to historical data to obtain the dish making time Tz of the affiliated commodity circle which is EZ + k delta Z, wherein k is a pre-quantitative coefficient and is usually 2-4;
finally, the meal time period (T) is obtained1,T2) Minimum reserved time TYTz + Ts, meal time T2Advancing minimum reservation time TYA meal time period (T) is obtained1,T2) Lower order cut-off time TJ ═ T2-TY。
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents and improvements made within the spirit and principle of the present invention are intended to be included within the scope of the present invention.