CN107392672A - A kind of advertisement broadcast method and vehicle arrangement - Google Patents
A kind of advertisement broadcast method and vehicle arrangement Download PDFInfo
- Publication number
- CN107392672A CN107392672A CN201710636461.1A CN201710636461A CN107392672A CN 107392672 A CN107392672 A CN 107392672A CN 201710636461 A CN201710636461 A CN 201710636461A CN 107392672 A CN107392672 A CN 107392672A
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- CN
- China
- Prior art keywords
- threshold value
- advertising message
- speed
- travel speed
- speed threshold
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
- G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
- G07B15/06—Arrangements for road pricing or congestion charging of vehicles or vehicle users, e.g. automatic toll systems
- G07B15/063—Arrangements for road pricing or congestion charging of vehicles or vehicle users, e.g. automatic toll systems using wireless information transmission between the vehicle and a fixed station
Abstract
The embodiment of the invention discloses a kind of advertisement broadcast method and vehicle arrangement, wherein, this method includes：Receive the advertising message that roadside unit is sent；The travel speed of target vehicle is obtained, and by the travel speed compared with default First Speed threshold value；When the travel speed is less than the First Speed threshold value, the advertising message is played.Using the embodiment of the present invention, advertising message can be played by combining Vehicle Speed, be bothered with reducing to caused by vehicle user.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of advertisement broadcast method and vehicle arrangement.
Background technology
At present, drive-in toll (Electronic Toll Collection, ETC) system obtains large development,
It can reduce cost of labor, lift charge efficiency.In ETC system, be by roadside unit (Rate-Senor Unit,
RSU) board units (On Board Unit, OBU) with vehicle installation on this track are communicated, and complete to merchandise and argue for the sake of arguing to make
The vehicle for completing charge passes through toll collection system.
Advertisement is launched currently with the ETC system by many manufacturers, when vehicle is close to charge station, directly can be sent out to the vehicle
Advertising message is sent, vehicle can directly play the advertising message, however, the broadcasting of the advertisement can be usually beaten vehicle user
Disturb.
The content of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method and vehicle arrangement, can by combine Vehicle Speed come
Advertising message is played, vehicle user is bothered with reducing.
In a first aspect, the embodiments of the invention provide a kind of advertisement broadcast method, this method includes：
Receive the advertising message that roadside unit is sent；
The travel speed of target vehicle is obtained, and by the travel speed compared with default First Speed threshold value；
When the travel speed is less than the First Speed threshold value, the advertising message is played.
Optionally, the broadcasting advertising message, including：
The advertising message is exported in a manner of audio and video playing by preset audio video display device.
Optionally, by the travel speed compared with default second speed threshold value；
Further, the broadcasting advertising message, including：
When the travel speed is more than the First Speed threshold value, and is less than the second speed threshold value, by preset
Audio video display device and the advertising message is only exported with audio broadcast mode.
Optionally, when the travel speed is more than the second speed threshold value, stop playing the advertising message.
Optionally, the current lane where the target vehicle is electronic toll collection ETC tracks.
Second aspect, the embodiments of the invention provide a kind of vehicle arrangement, the vehicle arrangement includes：Receiving unit, detection
Unit and broadcast unit.The vehicle arrangement performs the advertisement broadcast method of above-mentioned first aspect by said units.
The third aspect, the embodiments of the invention provide another vehicle arrangement, including processor, transceiver and memory,
User interface is also optionally included, the processor, transceiver, user interface and memory are connected with each other, wherein, the storage
Device is used to store the application code for supporting vehicle arrangement to perform the above method, and the processor is arranged to perform above-mentioned
The advertisement broadcast method of first aspect.
Fourth aspect, the embodiments of the invention provide a kind of computer-readable recording medium, the computer-readable storage medium
Computer program is stored with, the computer program includes programmed instruction, and described program instruction makes institute when being executed by a processor
The method for stating the above-mentioned first aspect of computing device.
5th aspect, the embodiments of the invention provide a kind of communication system, the system includes detection device and/or above-mentioned
Vehicle arrangement.In a kind of possible design, the system can also include scheme provided in an embodiment of the present invention in the detection
The other equipment that equipment or vehicle arrangement interact.
6th aspect, present invention also provides a kind of computer program product for including instruction, when it is transported on computers
During row so that computer performs the method described in above-mentioned each side.
The embodiment of the present invention when receiving the advertising message of roadside unit transmission, can obtain the travel speed of vehicle, and
When the travel speed of the vehicle is less than pre-set velocity threshold value, the advertising message is played, so as to be travelled by combining vehicle
Speed controls the broadcasting of advertising message so that reduces and plays advertising message vehicle user is bothered.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, it is required in being described below to embodiment to use
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, general for this area
For logical technical staff, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of schematic flow sheet of advertisement broadcast method provided in an embodiment of the present invention；
Fig. 2 is a kind of structural representation of vehicle arrangement provided in an embodiment of the present invention；
Fig. 3 is a kind of structural representation of communication system provided in an embodiment of the present invention；
Fig. 4 is a kind of structural representation for vehicle arrangement that another embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
It should be appreciated that ought be in this specification and in the appended claims in use, term " comprising " and "comprising" instruction
Described feature, entirety, step, operation, the presence of element and/or component, but it is not precluded from one or more of the other feature, whole
Body, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment
And be not intended to limit the present invention.As used in description of the invention and appended claims, unless on
Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and appended claims is
Refer to any combinations of one or more of the associated item listed and be possible to combine, and including these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt
Be construed to " when ... " or " once " or " in response to determining " or " in response to detecting ".Similarly, phrase " if it is determined that " or
" if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " in response to true
It is fixed " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
, can be by combining vehicle row the embodiment of the invention discloses a kind of advertisement broadcast method, vehicle arrangement and system
Speed is sailed to control the broadcasting of advertising message so that reduce broadcasting advertising message and vehicle user is bothered.It is detailed individually below
Describe in detail bright.
Fig. 1 is referred to, is that the embodiment of the present invention provides a kind of schematic flow sheet of advertisement broadcast method.Specifically, such as Fig. 1
Shown, the advertisement broadcast method of the embodiment of the present invention may include following steps：
101st, the advertising message that roadside unit is sent is received.
Optionally, this method of the embodiment of the present invention can be applied particularly in vehicle arrangement, such as can be applied particularly to
In board units such as OBU, or in the dispensing unit independent applied to other, the embodiment of the present invention does not limit.The vehicle is set
Standby can be following target vehicles.
102nd, the travel speed of target vehicle is obtained, and the travel speed and default First Speed threshold value are compared
Compared with.
Wherein, the First Speed threshold value can be pre-configured with to obtain.
103rd, when the travel speed is less than the First Speed threshold value, the advertising message is played.
Specifically, vehicle arrangement such as target vehicle is receiving the advertising message of detection device such as roadside unit RSU transmissions
Afterwards, the travel speed of the target vehicle is can detect, and then combines the travel speed to control the broadcasting of the advertising message.It is optional
, the broadcast mode of the travel speed of vehicle and advertising message can be associated in advance, or can be in advance by vehicle
The broadcast sound volume of travel speed and advertising message is associated etc., for example, travel speed is smaller, and volume is bigger etc., this hair
Bright embodiment does not limit.
Optionally, broadcasting advertising message, can be specially：Broadcast by preset audio video display device with audio frequency and video
The mode of putting exports the advertising message.That is, when Vehicle Speed is smaller, advertisement can be played with video mode.
Optionally, vehicle arrangement can also be by the travel speed compared with default second speed threshold value.Further
The broadcasting advertising message, can be specially：When the travel speed is more than the First Speed threshold value, and it is less than the second speed threshold
During value, by preset audio video display device and the advertising message is only exported with audio broadcast mode.That is, in vehicle
When travel speed is larger, advertisement can be played with audible, avoid the notice of scattered driver.Wherein, the First Speed
Threshold value and the second speed threshold value can pre-set to obtain, and the second speed threshold value is more than the First Speed threshold value.
Optionally, when the travel speed is more than the second speed threshold value, vehicle arrangement can stop playing advertisement letter
Breath.It that is, when Vehicle Speed is excessive, can stop playing the advertising message, avoid the attention of scattered driver
Power, to ensure traffic safety.
Optionally, the current lane where the target vehicle can be ETC tracks.
In embodiments of the present invention, vehicle arrangement can receive the advertising message of detection device such as roadside unit transmission
When, the travel speed of vehicle is obtained, and when the travel speed of the vehicle is less than pre-set velocity threshold value, the advertising message is played,
So as to control the broadcasting of advertising message by combining Vehicle Speed so that reduce and play advertising message to vehicle
User's bothers.
Fig. 2 is referred to, is a kind of structural representation of vehicle arrangement provided in an embodiment of the present invention.Specifically, such as Fig. 2 institutes
Show, the vehicle arrangement 200 of the embodiment of the present invention includes receiving unit 201, detection unit 202 and broadcast unit 203.Its
In, these units can perform the corresponding function of vehicle arrangement in above method example, for example,
Receiving unit 201, for receiving the advertising message of roadside unit transmission；
Detection unit 202, for obtaining the travel speed of target vehicle, and the travel speed is fast with default first
Degree threshold value is compared；
Broadcast unit 203, for detecting that the travel speed is less than the First Speed threshold when the detection unit 202
During value, the advertising message is played.
Further, in an alternate embodiment of the invention,
The broadcast unit 203, can be specifically used for by preset audio video display device in a manner of audio and video playing it is defeated
Go out the advertising message.
Further, in an alternate embodiment of the invention,
The detection unit 202, it may also be used for by the travel speed compared with default second speed threshold value；
The broadcast unit 203, can be specifically for being more than the First Speed threshold value when the travel speed, and is less than institute
When stating second speed threshold value, the advertising message is exported by preset audio video display device and only with audio broadcast mode.
Further, in an alternate embodiment of the invention,
The broadcast unit 203, it may also be used for when the travel speed is more than the second speed threshold value, stop playing
The advertising message.
Optionally, the current lane where the target vehicle is electronic toll collection ETC tracks.
Specifically, the vehicle arrangement can realize the advertisement broadcast method in above-mentioned embodiment illustrated in fig. 1 by said units
The part or all of step that middle vehicle arrangement performs.It should be understood that the device that the embodiment of the present invention is corresponding method embodiment is implemented
Example, the description to embodiment of the method, is also applied for the embodiment of the present invention.
Fig. 3 is referred to, is a kind of structural representation of advertisement play system provided in an embodiment of the present invention.Specifically, such as
Shown in Fig. 3, the advertisement play system of the embodiment of the present invention may include detection device 301 and vehicle arrangement 302.Wherein,
Detection device 301, advertising message is sent available for vehicle arrangement 302；
Vehicle arrangement 302, for receiving the advertising message of the transmission of detection device 301；Obtain the traveling speed of vehicle arrangement 302
Degree, and by the travel speed compared with default First Speed threshold value；When the travel speed is less than the described first speed
When spending threshold value, the advertising message is played.
Specifically, the detection device 301 can be deployed in the toll collection system on highway, such as it can be for roadside unit such as
RSU, or can also be other detection devices being independently arranged etc., the embodiment of the present invention does not limit.The vehicle arrangement 302
The associated description that above-mentioned Fig. 1 corresponds to the vehicle arrangement such as target vehicle in embodiment is can refer to, is not repeated herein.
In embodiments of the present invention, vehicle arrangement can receive the advertising message of detection device such as roadside unit transmission
When, the travel speed of vehicle is obtained, and when the travel speed of the vehicle is less than pre-set velocity threshold value, the advertising message is played,
So as to control the broadcasting of advertising message by combining Vehicle Speed so that reduce and play advertising message to vehicle
User's bothers.
Fig. 4 is referred to, is a kind of structural representation of vehicle arrangement provided in an embodiment of the present invention.Specifically, such as Fig. 4 institutes
Show, the vehicle arrangement 400 of the embodiment of the present invention can include：One or more processors 401；Also optionally include one
Or multiple transceivers 402, one or more user interfaces 403 and memory 404 etc..Above-mentioned processor 401, transceiver 402,
User interface 403 and memory 404 can be connected by bus 405, or can also be connected by other means, and the present invention is real
Apply example and progress example is connected with bus.Memory 404 can be used for store instruction, and processor 401 stores for performing memory 404
Instruction.
It should be appreciated that in embodiments of the present invention, the processor 401 can be CPU (Central
Processing Unit, CPU), the processor can also be other general processors, digital signal processor (Digital
Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit,
ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other FPGAs
Device, discrete gate or transistor logic, discrete hardware components etc..General processor can be microprocessor or this at
It can also be any conventional processor etc. to manage device.
Transceiver 402 can be used for receiving and/or sending information.
User interface 403 can include Trackpad, fingerprint sensor (being used for the finger print information for gathering user), microphone
Deng display (LCD etc.), loudspeaker etc. can also be included.
The memory 404 can include read-only storage and random access memory, and to processor 401 provide instruction and
Data.The a part of of memory 404 can also include nonvolatile RAM.
Wherein, processor 401 can be specifically used for：The logical transceiver receives the advertising message that roadside unit is sent；Obtain
The travel speed of target vehicle, and by the travel speed compared with default First Speed threshold value；When the traveling speed
When degree is less than the First Speed threshold value, the advertising message is played by the user interface 403.
Optionally, the processor 401, can be specifically used for passing through user interface 403 such as preset audio video display device
The advertising message is exported in a manner of audio and video playing.
Optionally, the processor 401, it may also be used for compared the travel speed and default second speed threshold value
Compared with；When the travel speed is more than the First Speed threshold value, and is less than the second speed threshold value, pass through user interface
403 such as preset audio video display device and only with advertising message as described in the output of audio broadcast mode.
Optionally, the processor 401, it may also be used for when the travel speed is more than the second speed threshold value, stop
Only play the advertising message.
Optionally, the current lane where the target vehicle is electronic toll collection ETC tracks.
In the specific implementation, processor 401, transceiver 402, user interface 403, storage described in the embodiment of the present invention
Device 404 can perform the implementation described by the advertisement broadcast method in embodiment illustrated in fig. 1, also can perform the embodiment of the present invention
The implementation of described vehicle arrangement, will not be repeated here.
A kind of computer-readable recording medium, the computer-readable storage medium are provided in another embodiment of the invention
Matter is stored with computer program, and the computer program realizes the advertisement broadcasting side of embodiment described in Fig. 1 when being executed by processor
Method.
The computer-readable recording medium can be the storage inside list of the vehicle arrangement described in foregoing any embodiment
Member, such as the hard disk or internal memory of vehicle arrangement.The computer-readable recording medium can also be the outside of the vehicle arrangement
The plug-in type hard disk being equipped with storage device, such as the vehicle arrangement, intelligent memory card (Smart Media Card, SMC),
Secure digital (Secure Digital, SD) blocks, flash card (Flash Card) etc..Further, it is described computer-readable to deposit
Storage media can also both include the internal storage unit of the vehicle arrangement or including External memory equipment.It is described computer-readable
Storage medium is used to store the computer program and other programs and data needed for the vehicle arrangement.The computer
Readable storage medium storing program for executing can be also used for temporarily storing the data that has exported or will export.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein
Member and algorithm steps, can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software, the composition and step of each example are generally described according to function in the above description.These
Function is performed with hardware or software mode actually, application-specific and design constraint depending on technical scheme.Specialty
Technical staff can realize described function using distinct methods to each specific application, but this realization should not be recognized
To be beyond the scope of this invention.
It is apparent to those skilled in the art that for convenience of description and succinctly, foregoing description is
The specific work process of system, vehicle arrangement and vehicle arrangement, may be referred to the corresponding process in preceding method embodiment, herein not
Repeat again.
In several embodiments provided herein, it should be understood that disclosed system, detection device and vehicle is set
Standby and method, it can realize by another way.For example, the division in the embodiment of the present invention to unit is schematical, only
Only a kind of division of logic function, can there is other dividing mode when actually realizing.Each function list in the embodiment of the present invention
Member can be integrated in a processing unit or unit is individually physically present, and can also two or more
Unit is integrated in a unit, or some features can be ignored, or does not perform.Above-mentioned integrated unit can both use hardware
Form realize, can also be realized in the form of SFU software functional unit.In addition, shown or discussed mutual coupling
, can also or direct-coupling or communication connection can be INDIRECT COUPLING or the communication connection by some interfaces, device or unit
It is electric, mechanical or other form connections.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize scheme of the embodiment of the present invention according to the actual needs
Purpose.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
It is that unit is individually physically present or two or more units are integrated in a unit.It is above-mentioned integrated
Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part to be contributed in other words to prior art, or all or part of the technical scheme can be in the form of software product
Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer
Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the present invention
Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, various equivalent modifications can be readily occurred in or replaced
Change, these modifications or substitutions should be all included within the scope of the present invention.Therefore, protection scope of the present invention should be with right
It is required that protection domain be defined.
Claims (10)
- A kind of 1. advertisement broadcast method, it is characterised in that including：Receive the advertising message that roadside unit is sent；The travel speed of target vehicle is obtained, and by the travel speed compared with default First Speed threshold value；When the travel speed is less than the First Speed threshold value, the advertising message is played.
- 2. according to the method for claim 1, it is characterised in that the broadcasting advertising message, including：The advertising message is exported in a manner of audio and video playing by preset audio video display device.
- 3. according to the method for claim 1, it is characterised in that methods described also includes：By the travel speed compared with default second speed threshold value；The broadcasting advertising message, including：When the travel speed is more than the First Speed threshold value, and is less than the second speed threshold value, pass through preset sound Video display devices simultaneously only export the advertising message with audio broadcast mode.
- 4. according to the method for claim 3, it is characterised in that methods described also includes：When the travel speed is more than the second speed threshold value, stop playing the advertising message.
- 5. according to the method described in claim any one of 1-4, it is characterised in that the current lane where the target vehicle is Electronic toll collection ETC tracks.
- A kind of 6. vehicle arrangement, it is characterised in that including：Transceiver, processor and memory, the processor respectively with it is described Transceiver connects with the memory；Wherein,Have program stored therein instruction in the memory；The processor is used to run the programmed instruction execution stored in the memory：The logical transceiver receives the advertising message that roadside unit is sent；The travel speed of target vehicle is obtained, and by the travel speed compared with default First Speed threshold value；When the travel speed is less than the First Speed threshold value, the advertising message is played.
- 7. vehicle arrangement according to claim 6, it is characterised in thatThe processor, believe specifically for exporting the advertisement in a manner of audio and video playing by preset audio video display device Breath.
- 8. vehicle arrangement according to claim 6, it is characterised in thatThe processor, it is additionally operable to the travel speed compared with default second speed threshold value；When the traveling speed When spending and be more than the First Speed threshold value, and being less than the second speed threshold value, by preset audio video display device and only The advertising message is exported with audio broadcast mode.
- 9. vehicle arrangement according to claim 8, it is characterised in thatThe processor, it is additionally operable to when the travel speed is more than the second speed threshold value, stops playing the advertisement letter Breath.
- 10. according to the vehicle arrangement described in claim any one of 6-9, it is characterised in that current where the target vehicle Track is electronic toll collection ETC tracks.
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| CN201710636461.1A CN107392672A (en) | 2017-07-28 | 2017-07-28 | A kind of advertisement broadcast method and vehicle arrangement |
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| CN108564411A (en) * | 2018-04-19 | 2018-09-21 | 上海网车科技有限公司 | A kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement |
| CN109003136A (en) * | 2018-07-23 | 2018-12-14 | 广州新路信息科技有限公司 | A kind of adaptable moving advertising system and its advertisement broadcast method |
| CN109887443A (en) * | 2019-03-29 | 2019-06-14 | 广东邮电职业技术学院 | Moving advertising playback method, device, equipment and system |
| CN110471635A (en) * | 2018-05-09 | 2019-11-19 | 上海碧虎网络科技有限公司 | Vehicle-mounted media put-on method and its system, automobile and readable storage medium storing program for executing |
| CN113393274A (en) * | 2021-04-20 | 2021-09-14 | 深圳市东信时代信息技术有限公司 | Adaptive delivery method of mobile advertisement, server and storage medium |
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Application publication date: 20171124 |