CN107274218A - A kind of big data advertisement distributing system - Google Patents
A kind of big data advertisement distributing system Download PDFInfo
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- CN107274218A CN107274218A CN201710409004.9A CN201710409004A CN107274218A CN 107274218 A CN107274218 A CN 107274218A CN 201710409004 A CN201710409004 A CN 201710409004A CN 107274218 A CN107274218 A CN 107274218A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention is applied to network technique field there is provided a kind of big data advertisement distributing system, including：Cloud data server, the webserver and advertising message distribution apparatus；Cloud data server is connected with the webserver, advertising message distribution apparatus respectively；The webserver obtains the search information that user inputs in website, and by the search information transfer of acquisition to cloud data server, cloud data server obtains search keyword from search information, according to the search keyword of acquisition, it is determined that the first advertising message set belonging to advertising message corresponding with search keyword, and the advertising message matched with search keyword is retrieved in the first advertising message subclass under the first advertising message set, and send the advertising message retrieved to advertising message distribution apparatus, advertising message issue is shown to user by advertising message distribution apparatus, advertising message issue quantity is greatly increased, content is also more enriched, coverage rate is also wider.
Description
Technical field
The invention belongs to network technique field, more particularly to a kind of big data advertisement distributing system.
Background technology
The web advertisement is also referred to as Internet advertising, refers to utilize the side such as ad banner, text link, multimedia on website
Method, in internet, publication or releasing advertisements, pass through a kind of high-tech advertising campaign mode of network delivery to Internet user.With
Traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and the outdoor advertising shown appreciation for somebody is enjoyed to compare recently, network
Advertisement has advantageous advantage, is the important part for implementing Modern Marketing media strategy.
In advertisement serving policy, each user is respectively divided by corresponding user according to the search behavior of user and gathered
In, and corresponding keyword is provided for each user set, it is necessary to by advertisement putting to specific use during progress advertisement putting
Family crowd, specifically, the set of some keywords is given for advertisement to be put, then by the keyword set and each
The keyword of user's set is matched, and advertisement putting is carried out to the user's set matched.
Above scheme is to be matched advertisement with user's set, is then delivered to each in the user's set matched
User, because the result set of matching is smaller, in the case where ad traffic demand is larger, it is impossible to meet the need of spending on ads
Ask.
The content of the invention
The embodiment of the present invention provides a kind of big data advertisement distributing system, it is intended to solve the advertisement putting mode of prior art
The problem of demand of spending on ads can not be met.
The embodiment of the present invention is achieved in that a kind of big data advertisement distributing system, including：Cloud data server, net
Network server and advertising message distribution apparatus；The cloud data server respectively with the webserver, the advertising message
Distribution apparatus is connected；The webserver obtains the search information that is inputted in website of user, and by the search information transfer of acquisition
To cloud data server, cloud data server obtains search keyword from the search information, crucial according to the search of acquisition
Word, it is determined that the first advertising message set belonging to advertising message corresponding with the search keyword, and in first advertisement letter
Retrieval is matched with the search keyword in the first lower advertising message subclass of breath set advertising message, and will retrieve
Advertising message is sent to advertising message distribution apparatus, and advertising message issue is shown to user by advertising message distribution apparatus.
Preferably, the webserver, including：
Data obtaining module is searched for, for obtaining the search information that user inputs in website；And
Information transmission modular is searched for, for by the search information transfer of acquisition to cloud data server.
Preferably, the webserver, in addition to：
User profile acquisition module, the user profile registered for obtaining in website；And
User profile transport module, for the user profile of acquisition to be transmitted to cloud data server.
Preferably, the user profile includes one in account information, identification card number, telephone number, mailbox or QQ number
Plant or multiple combinations.
Preferably, the cloud data server, including：
Information receiving module, search information and user profile for receiving webserver transmission；
Cloud computing processing module, for the search information of reception to be carried out into calculating processing, obtains search keyword, according to searching
Rope keyword, it is determined that the first advertising message set belonging to advertising message corresponding with the search keyword, and this first
The advertising message matched with the search keyword is retrieved in the first advertising message subclass under advertising message set；And
Advertising message sending module, for the advertising message retrieved to be sent to advertising message distribution apparatus.
Preferably, the cloud data server, in addition to：Information storage module, for storing webserver transmission
Search for information and user profile.
Preferably, the webserver, in addition to：Information identification module is searched for, for the search information of input to be set
User's mark is put, and by identified search information transfer to searching for information transmission modular.
Preferably, the user is designated user account information, user identity card number, subscriber directory number, subscriber mailbox
Or one or more combinations in user's QQ number.
Preferably, the cloud computing processing module, including：
Matching module, the user's mark set for obtaining in search information, and user's mark of acquisition is believed with user
Breath is matched, and matching result is sent to advertising message distribution apparatus.
Preferably, the advertising message distribution apparatus, including：Advertising message release module, for receiving cloud data, services
Advertising message and matching result that device is sent, and according to the matching result, advertising message issue is shown to and identified with user
Corresponding user.
Big data advertisement distributing system provided in an embodiment of the present invention, receives the webserver by cloud data server and passes
Defeated search information and user profile, and calculating processing is carried out to search information, the search keyword in search information is obtained, is entered
And the first advertising message set belonging to advertising message corresponding with search keyword is determined, and in the first advertising message set
Under the first advertising message subclass in retrieve the advertising message that is matched with search keyword, and pass through advertising message distribution apparatus
The advertising message retrieved issue is shown to user, advertising message issue quantity is greatly increased, and content is also more enriched, covering
Face is also wider.
Brief description of the drawings
Fig. 1 is a kind of structural representation of big data advertisement distributing system provided in an embodiment of the present invention；
Fig. 2 is the structural representation of another big data advertisement distributing system provided in an embodiment of the present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Big data advertisement distributing system provided in an embodiment of the present invention, receives the webserver by cloud data server and passes
Defeated search information and user profile, and calculating processing is carried out to search information, the search keyword in search information is obtained, is entered
And the first advertising message set belonging to advertising message corresponding with search keyword is determined, and in the first advertising message set
Under the first advertising message subclass in retrieve the advertising message that is matched with search keyword, and pass through advertising message distribution apparatus
The advertising message retrieved issue is shown to user, advertising message issue quantity is greatly increased, and content is also more enriched, covering
Face is also wider.
Implementing for the present invention is described in detail below in conjunction with specific embodiment.
As illustrated in fig. 1 and 2, in embodiments of the present invention, a kind of big data advertisement distributing system 10, including cloud data, services
Device 100, the webserver 200 and advertising message distribution apparatus 300；The cloud data server 100 takes with the network respectively
Business device 200, the advertising message distribution apparatus 300 are connected；The webserver 100 obtains the search letter that user inputs in website
Breath, and by the search information transfer of acquisition to cloud data server 200, cloud data server is obtained from the search information and searched
Rope keyword, according to the search keyword of acquisition, it is determined that first belonging to advertising message corresponding with the search keyword is wide
Accuse retrieval and the search keyword in information aggregate, and the first advertising message subclass under the first advertising message set
The advertising message of matching, and the advertising message retrieved is sent to advertising message distribution apparatus 300, advertising message distribution apparatus
Advertising message issue is shown to user by 300.Advertising message issue quantity is greatly increased, and content is also more enriched, covering
Face is also wider.
In the present embodiment, the webserver 200, including search data obtaining module 210 and search information transfer
Module 220.Wherein, the search data obtaining module 210, for obtaining the search information that user inputs in website.It is described
Information transmission modular 220 is searched for, for by the search information transfer of acquisition to cloud data server.
In the present embodiment, the webserver 200, in addition to User profile acquisition module 230 and user profile are passed
Defeated module 240.Wherein, the User profile acquisition module 230, the user profile registered for obtaining in website.It is described to use
Family information transmission modular 240, for the user profile of acquisition to be transmitted to cloud data server.The user profile includes account
One or more combinations in information, identification card number, telephone number, mailbox or QQ number, are not limited specifically.
In the present embodiment, the cloud data server 100, including information receiving module 110, cloud computing processing module
120 and advertising message sending module 130.Wherein, described information receiving module 110, for receiving searching for webserver transmission
Rope information and user profile.The cloud computing processing module 120, for the search information of reception to be carried out into calculating processing, is obtained
Search keyword, according to search keyword, it is determined that the first advertisement letter belonging to advertising message corresponding with the search keyword
Breath set, and retrieve and matched with the search keyword in the first advertising message subclass under the first advertising message set
Advertising message.The advertising message sending module 130, sets for the advertising message retrieved to be sent to advertising message issue
It is standby.
In the present embodiment, the cloud data server 100, in addition to information storage module 140, for storing network clothes
The search information and user profile of business device transmission.
In the present embodiment, the webserver 200, in addition to search information identification module 250, for by input
Information Setup User mark is searched for, and identified search information transfer is extremely searched for into information transfer mould.Wherein, user's mark
Know for the one or more in user account information, user identity card number, subscriber directory number, subscriber mailbox or user's QQ number
Combination, is not limited specifically.
In the present embodiment, the cloud computing processing module 120, including matching module 121, for obtaining in search information
User's mark of setting, and user's mark of acquisition is matched with user profile, and matching result is sent to advertisement letter
Cease distribution apparatus.
In the present embodiment, the advertising message distribution apparatus 300, including advertising message release module 310, for receiving
Advertising message and matching result that cloud data server is sent, and according to the matching result, advertising message issue is shown to
The user corresponding with user's mark.
The big data advertisement distributing system that foregoing invention embodiment is provided, the webserver is received by cloud data server
The search information and user profile of transmission, and calculating processing is carried out to search information, the search keyword in search information is obtained,
And then the first advertising message set belonging to advertising message corresponding with search keyword is determined, and in the first advertising message collection
The advertising message matched with search keyword is retrieved in the first advertising message subclass under closing, and is set by advertising message issue
Standby that the advertising message retrieved issue is shown into user, advertising message issue quantity is greatly increased, and content is also more enriched, and covers
Capping is also wider.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
Any modifications, equivalent substitutions and improvements made within refreshing and principle etc., should be included in the scope of the protection.
Claims (10)
1. a kind of big data advertisement distributing system, it is characterised in that including：Cloud data server, the webserver and advertisement letter
Cease distribution apparatus；The cloud data server is connected with the webserver, the advertising message distribution apparatus respectively；Network
Server obtains the search information that is inputted in website of user, and by the search information transfer of acquisition to cloud data server, cloud
Data server from it is described search information in obtain search keyword, according to the search keyword of acquisition, it is determined that with the search
The first advertising message set belonging to the corresponding advertising message of keyword, and the first advertisement under the first advertising message set
Information subset retrieves the advertising message matched with the search keyword in closing, and the advertising message retrieved is sent to advertisement
Advertising message issue is shown to user by information distributing apparatus, advertising message distribution apparatus.
2. big data advertisement distributing system as claimed in claim 1, it is characterised in that the webserver, including：
Data obtaining module is searched for, for obtaining the search information that user inputs in website；And
Information transmission modular is searched for, for by the search information transfer of acquisition to cloud data server.
3. big data advertisement distributing system as claimed in claim 2, it is characterised in that the webserver, in addition to：
User profile acquisition module, the user profile registered for obtaining in website；And
User profile transport module, for the user profile of acquisition to be transmitted to cloud data server.
4. big data advertisement distributing system as claimed in claim 3, it is characterised in that the user profile is believed including account
One or more combinations in breath, identification card number, telephone number, mailbox or QQ number.
5. big data advertisement distributing system as claimed in claim 3, it is characterised in that the cloud data server, including：
Information receiving module, search information and user profile for receiving webserver transmission；
Cloud computing processing module, for the search information of reception to be carried out into calculating processing, obtains search keyword, is closed according to search
Keyword, it is determined that the first advertising message set belonging to advertising message corresponding with the search keyword, and in first advertisement
The advertising message matched with the search keyword is retrieved in the first advertising message subclass under information aggregate；And
Advertising message sending module, for the advertising message retrieved to be sent to advertising message distribution apparatus.
6. big data advertisement distributing system as claimed in claim 5, it is characterised in that the cloud data server, in addition to：
Information storage module, search information and user profile for storing webserver transmission.
7. big data advertisement distributing system as claimed in claim 5, it is characterised in that the webserver, in addition to：Search
Rope information identification module, for by the search Information Setup User of input mark, and by identified search information transfer to searching
Rope information transmission modular.
8. big data advertisement distributing system as claimed in claim 7, it is characterised in that the user is designated user account letter
One or more combinations in breath, user identity card number, subscriber directory number, subscriber mailbox or user's QQ number.
9. big data advertisement distributing system as claimed in claim 7, it is characterised in that the cloud computing processing module, including：
Matching module, the user's mark set for obtaining in search information, and user's mark of acquisition is entered with user profile
Row matching, and matching result is sent to advertising message distribution apparatus.
10. big data advertisement distributing system as claimed in claim 9, it is characterised in that the advertising message distribution apparatus, bag
Include：Advertising message release module, advertising message and matching result for receiving the transmission of cloud data server, and according to described
With result, advertising message issue is shown to the user corresponding with user's mark.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710409004.9A CN107274218A (en) | 2017-06-02 | 2017-06-02 | A kind of big data advertisement distributing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710409004.9A CN107274218A (en) | 2017-06-02 | 2017-06-02 | A kind of big data advertisement distributing system |
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| Publication Number | Publication Date |
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| CN107274218A true CN107274218A (en) | 2017-10-20 |
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ID=60065481
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710409004.9A Pending CN107274218A (en) | 2017-06-02 | 2017-06-02 | A kind of big data advertisement distributing system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108288171A (en) * | 2017-12-13 | 2018-07-17 | 努比亚技术有限公司 | Advertisement insertion, server and computer readable storage medium |
| CN110490653A (en) * | 2019-08-20 | 2019-11-22 | 湖南快乐阳光互动娱乐传媒有限公司 | A kind of intelligence advertising service method and system |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101079038A (en) * | 2006-06-28 | 2007-11-28 | 腾讯科技（深圳）有限公司 | System and method for implementing key word advertisement |
| CN104572782A (en) * | 2013-10-29 | 2015-04-29 | 中兴通讯股份有限公司 | Method and system for directional information pushing based on browser search |
-
2017
- 2017-06-02 CN CN201710409004.9A patent/CN107274218A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101079038A (en) * | 2006-06-28 | 2007-11-28 | 腾讯科技（深圳）有限公司 | System and method for implementing key word advertisement |
| CN104572782A (en) * | 2013-10-29 | 2015-04-29 | 中兴通讯股份有限公司 | Method and system for directional information pushing based on browser search |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108288171A (en) * | 2017-12-13 | 2018-07-17 | 努比亚技术有限公司 | Advertisement insertion, server and computer readable storage medium |
| CN110490653A (en) * | 2019-08-20 | 2019-11-22 | 湖南快乐阳光互动娱乐传媒有限公司 | A kind of intelligence advertising service method and system |
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Application publication date: 20171020 |
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