CN106993038B - Application program popularization method and device and server - Google Patents

Application program popularization method and device and server Download PDF

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Publication number
CN106993038B
CN106993038B CN201710210094.9A CN201710210094A CN106993038B CN 106993038 B CN106993038 B CN 106993038B CN 201710210094 A CN201710210094 A CN 201710210094A CN 106993038 B CN106993038 B CN 106993038B
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application program
application
download rate
pushing
user
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CN106993038A (en
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赵艺峻
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Shell Internet Beijing Security Technology Co Ltd
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Shell Internet Beijing Security Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00—Arrangements for software engineering
    • G06F8/60—Software deployment
    • G06F8/65—Updates
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Stored Programmes (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a method, a device and a server for popularizing an application program, wherein the method comprises the following steps: and obtaining the effective download rate of each second application program to be pushed in the pushing period, and pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the sequence of the effective download rates. In the invention, the effective download rate can reflect the acceptance request of most users for the second application program, and the high effective download rate indicates that the users can accept the second application program more easily, so that the users can select the second application program with the high effective download rate from the pushing result as the high-quality second application program to be popularized to the users, the acceptance condition of the high-quality second application program by the users is good, and the requirements of the single users can be met better correspondingly. And a second application program with high quality is selected for popularization, so that the probability that the user selects to download the second application program is high, and the popularization of the application program is facilitated.

Description

Application program popularization method and device and server
Technical Field
The invention relates to the technical field of terminals, in particular to a method and a device for popularizing an application program and a server.
Background
With the rapid update and iteration in the internet field, applications on the side of electronic devices (such as mobile phones and tablet computers) are in a variety. In order to facilitate the selection and downloading of users, the identification and brief introduction descriptions of various application programs are generally shown in a promotion platform such as an application mall.
At present, the types and the number of the application programs are more and more, so that the phenomenon that a user is overlooked when checking and selecting the application programs, and the installation amount of part of the application programs is low is caused.
In the process of using the installed known application program, a user can enter the promotion platform by clicking push information of an unknown application program pushed to the known application program, and then select the unknown application program trying to be downloaded from an application list of the promotion platform. The unknown application programs displayed in the application list of the promotion platform are of a plurality of types, and a user needs to think and judge a plurality of unknown application programs to be promoted and then selects one unknown application program from the application list to download.
The unknown application programs are arranged in the application list of the promotion platform in advance according to the strategy of the promotion platform, for example, the promotion platform can preferentially promote some unknown application programs according to the promotion cost, for example, the application programs at the position are arranged in front, the user acceptance of the unknown application programs is not considered by the application list generated by the promotion platform, the guidance of the application program list for downloading the unknown application programs by the user is poor, and the problem that the matching degree is low when the user installs the unknown application programs is caused.
Disclosure of Invention
The present invention is directed to solving, at least to some extent, one of the technical problems in the related art.
Therefore, a first object of the present invention is to provide an application program popularization method, which is used to solve the problem that when a user downloads an unknown application program, an application program list of an existing popularization platform has poor guidance, which results in a low matching degree when the user installs the unknown application program.
The second purpose of the invention is to provide a device for popularizing the application program.
A third object of the invention is to propose another server.
A fourth object of the invention is to propose a non-transitory computer-readable storage medium.
A fifth object of the invention is to propose a computer program product.
To achieve the above object, an embodiment of a first aspect of the present invention provides an application promotion method, when promoting a second application in a first application, including:
obtaining the effective download rate of each second application program to be pushed in a pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
and pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the effective download rate.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the pushing all the second application programs to the electronic device to which the user to be pushed logs in according to the order of high and low effective download rates includes:
selecting a part of second application programs from all the second application programs to form a second application program set according to the effective download rate of each second application program;
and pushing the second application program set to the electronic equipment.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the selecting, according to the effective download rate of each second application program, a part of the second application programs from all the second application programs to form a second application program set includes:
ranking the effective download rate of each second application from high to low;
and selecting a preset number of second application programs according to the sequence to form the second application program set.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the selecting, according to the effective download rate of each second application program, a part of the second application programs from all the second application programs to form a second application program set includes:
comparing the effective download rate of each second application program with a preset download rate;
and selecting the second application programs with the effective download rates exceeding the preset download rate to form the second application program set.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the pushing the second set of applications to the electronic device includes:
and pushing the second application programs included in the second application program set to the user from high to low according to the effective download rate.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the method further includes:
when the effective download rates of at least two second application programs in the second application program set are consistent, sequencing the at least two second application programs according to the sequence of letters in the names of the second application programs; alternatively, the first and second electrodes may be,
and acquiring the push starting time of the at least two second application programs, and sequencing the at least two second application programs according to the push starting time from late to early.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the method further includes:
and updating the second application program set pushed to the electronic equipment after the current pushing period is reached.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the method further includes:
if the updated second application program set comprises the second application program which is downloaded by the user, deleting the downloaded second application program from the updated second application program set to obtain a target second application program set;
and pushing the target second application program set to the electronic equipment in the next pushing period.
As another optional implementation manner of the embodiment of the first aspect of the present invention, the obtaining an effective download rate of each second application to be pushed in a pushing period includes:
obtaining, from a promotion platform, the number of times of successful downloads of the second application by the promotion platform within the push period;
counting and acquiring the number of users downloading the second application program in the pushing period of all the users installed with the first application program;
and calculating the effective downloading rate of the second application program according to the number of times of successful downloading and the number of the users.
According to the application program popularization method, when the second application program is pushed in the first application program, the server of the first application program pushes the second application program based on the effective download rate, the effective download rate can reflect the acceptance request of most users to the second application program, the effective download rate is high, and the users can easily accept the second application program, so that the users can select the second application program with the high effective download rate from the push result to be popularized to the users as the high-quality second application program, the users can download the high-quality second application program, the acceptance condition of the high-quality second application program by the users is good, and accordingly the requirements of the single users can be better met. And when the method is popularized, the second application program with high quality is selected to be popularized, the probability that the user selects to download the second application program is high, user experience can be facilitated, and the popularization of the application program is facilitated.
To achieve the above object, a second aspect of the present invention provides an application promotion apparatus, when promoting at least one second application in a first application, including:
the acquisition module is used for acquiring the effective download rate of each second application program to be pushed in the pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
and the pushing module is used for pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the sequence of the effective download rates.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the pushing module includes:
the forming unit is used for selecting part of second application programs from all the second application programs to form a second application program set according to the effective download rate of each second application program;
and the pushing unit is used for pushing the second application program set to the electronic equipment.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the forming unit is specifically configured to sort the effective download rates of each second application program from high to low, and select a preset number of second application programs in order to form the second application program set.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the forming unit is specifically configured to compare the effective download rate of each second application with a preset download rate, and select the second application with the effective download rate exceeding the preset download rate to form the second application set.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the pushing unit is specifically configured to push the second application included in the second application program set to the electronic device in an order of high and low effective download rates.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the method further includes:
the pushing unit is further configured to sort the at least two second application programs according to an order of letters in a second application program name when the effective download rates of the at least two second application programs included in the second application program set are consistent; or acquiring the push starting time of the at least two second application programs, and sequencing the at least two second application programs according to the push starting time from late to early.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the method further includes:
and the updating module is used for updating the second application program set pushed to the electronic equipment after the current pushing period is reached.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the method further includes:
a deleting module, configured to delete the downloaded second application program from the updated second application program set to obtain a target second application program set if the updated second application program set includes the second application program that has been downloaded by the user;
the pushing module is further configured to push the target second application set to the electronic device in a next pushing period.
As another optional implementation manner of the embodiment of the second aspect of the present invention, the obtaining module is specifically configured to obtain, from a promotion platform, the number of times of successful downloading of the second application program in the push period, count and obtain the number of users who download the second application program in the push period of all users who install the first application program, and calculate the effective download rate of the second application program according to the number of times of successful downloading and the number of users.
According to the application program popularization device, when the second application program is pushed in the first application program, the server of the first application program pushes the second application program based on the effective download rate, the effective download rate can reflect the acceptance request of most users to the second application program, the effective download rate is high, and the users can easily accept the second application program, so that the users can select the second application program with the high effective download rate from the push result to be popularized to the users as the second application program with high quality, the users can further directly download the second application program with high quality, the acceptance condition of the second application programs with high quality by the users is good, and accordingly the requirements of the single users can be better met. And when the method is popularized, the second application program with high quality is selected to be popularized, the probability that the user selects to download the second application program is high, user experience can be facilitated, and the popularization of the application program is facilitated.
In order to achieve the above object, a third embodiment of the present invention provides another apparatus for popularizing an application, including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to: when promoting the second application in the first application, the processor performs the steps of:
obtaining the effective download rate of each second application program to be pushed in a pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
and pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the sequence of the effective download rate.
In order to achieve the above object, a fourth aspect of the present invention provides a non-transitory computer-readable storage medium, where instructions of the storage medium, when executed by a processor on a server side, enable the server side to execute a method for promoting an application, where when a second application is promoted in a first application, the method includes:
obtaining the effective download rate of each second application program to be pushed in a pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
and pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the sequence of the effective download rate.
In order to achieve the above object, a fifth embodiment of the present invention provides a computer program product, wherein when executed by an instruction processor in the computer program product, a method for promoting an application program is performed, and when a second application program is promoted in a first application program, the method includes:
obtaining the effective download rate of each second application program to be pushed in a pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
and pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the sequence of the effective download rate.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a schematic flow chart of a method for promoting an application according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of another method for promoting an application according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an application promotion device according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a pushing module 12 according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of another application promotion device according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.
The following describes an application promotion method, an application promotion device and a server according to an embodiment of the present invention with reference to the drawings.
Fig. 1 is a schematic flow chart of a method for promoting an application according to an embodiment of the present invention. As shown in fig. 1, the method for promoting the application program includes the following steps:
s101, obtaining the effective download rate of each second application program to be pushed in the pushing period. The effective downloading rate is the ratio of the number of times of successful downloading of the second application program by the user to the number of users downloading the second application program in the promotion period; the user is a user who installs the first application program.
In this embodiment, the execution subject is a server of the first application program, which is used to push another second application program in the first application program. The server can record the downloading condition of each user installed with the first application program to the second application program in the pushing period, and then can count the number of the users downloading the second application program in one pushing period according to the recorded downloading condition. Further, the server can also acquire the number of times that the second application program is successfully downloaded by the user in one pushing period, which is judged by the promotion platform, from the promotion platform. The server then makes a ratio of the number of successful downloads to the number of users, and takes this ratio as the effective download rate for each second application.
Specifically, the server selects a preset number of push cycles, obtains the number of users downloading the second application program in the preset number of push cycles, and adds and averages the number of users in all the preset number of push cycles to finally obtain the number of users downloading the second application program in one push cycle. Correspondingly, the server can also obtain the times of successful downloading of the second application program by the user in the preset number of push periods from the promotion platform, and then add and average the downloading times of the preset number of push periods. And taking the ratio of the number of times of successful downloading obtained by the addition and the average to the number of the users obtained by the addition and the average to obtain the limited downloading rate of the second application program in a pushing period.
With the promotion, the possibility that the second application program is approved by the user is higher and higher, and when more and more users approve the second application program and promote the second application program in the first application program, more and more users downloading the second application program are provided. Optionally, the server obtains the number of users who downloaded the second application program in the last pushing period, and obtains the number of times that the second application program was successfully downloaded by the users in the last pushing period from the promotion platform. Further, after obtaining the number of successful downloads and the number of users in a push cycle, the server may use the number of successful downloads and the number of users as a ratio, and use the ratio as an effective download rate.
And S102, pushing all the second application programs to the electronic equipment logged by the user to be pushed according to the sequence of the effective download rates.
Further, after the effective download rate of each second application program is obtained, the server may push the second application program to the user according to the effective download rate.
Preferably, the server selects a part of the second application programs from all the second application programs to form a second application program set according to the effective download rate of each second application program, and the server pushes the second application program set to the user, that is, pushes the second application programs included in the second application program set to the user. Specifically, after the second application set is obtained, the server may push the second application programs included in the second application set to the electronic device that the user logs in sequence according to the order from high to low of the effective download rate of the second application programs included in the second application set.
When the effective downloading rate is high, the receiving degree of the second application program by the user is better, the side surface reflects that the judgment passing rate of the promotion platform is relatively high, and the probability that the user selects to download the second application program is higher after obtaining the pushing information of the second application program, so that the second application program is pushed to the user according to the sequence from top to bottom, the downloading willingness of the user can be improved, and the promotion of the application program is facilitated.
Optionally, the server sequentially pushes all the second applications from high to low according to the effective download rate of each second application, and then sequentially pushes all the second applications to the electronic device that the user logs in.
In this embodiment, an optional manner for forming the second application set is provided as follows: and sequencing the effective download rate of each second application program from high to low, and selecting a preset number of second applications according to the sequence to form a second application program set.
Another optional way of forming the second application set provided in this embodiment is as follows: and comparing the effective download rate of each second application program with a preset download rate, and selecting the second application programs with the effective download rates exceeding the preset download rate to form a second application program set.
In this embodiment, when the second application program is pushed in the first application program, because the server of the first application program pushes the second application program based on the effective download rate, the effective download rate may reflect an acceptance request of most users to the second application program, and a high effective download rate indicates that the user can accept the second application program more easily, therefore, the user may select the second application program with a higher effective download rate from the push result to promote to the user as the high-quality second application program, and the user may further directly download the high-quality second application program, and the user acceptance condition of the high-quality second application program is good, and accordingly, the requirement of a single user can be better satisfied. And when the method is popularized, the second application program with high quality is selected to be popularized, the probability that the user selects to download the second application program is high, user experience can be facilitated, and the popularization of the application program is facilitated.
Fig. 2 is a schematic flow chart of another application promotion method according to an embodiment of the present invention. As shown in fig. 2, the method for promoting the application program includes the following steps:
s201, obtaining the effective download rate of each second application program to be pushed in the pushing period.
For the related description of S201, reference may be made to the description of the related contents in the above embodiments, and details are not repeated here.
S202, according to the effective download rate of each second application program, selecting a part of second application programs from all the second application programs to form a second application program set.
For the related descriptions of S201 to S202, reference may be made to the description of the related contents in the above embodiments, and the description is not repeated here.
S203, pushing the second application programs included in the second application program set to the electronic equipment according to the sequence of the effective download rate.
In practical applications, there may be second applications with consistent effective download rates among the second applications included in the second application set. When the effective download rates of the at least two second applications included in the second application set are consistent, the server may sort the at least two second applications according to the order of letters in the second application names.
Or when the effective download rates of the at least two second application programs in the second application program set are consistent, the server acquires the push start times of the at least two second application programs, and sorts the at least two second application programs according to the order of the push start times from late to early. In order from late to early in terms of the push start time, there may be a benefit to push of a later pushed second application by ordering the later pushed second application before an earlier pushed second application.
Or when the effective download rates of at least two second applications in the second application set are consistent, the server randomly orders the at least two second applications.
S204, when the current pushing period is reached, updating the second application program set pushed to the electronic equipment.
When the second application program set is pushed to the user, the server can time, and when the preset pushing period is reached, the second application program set pushed to the user can be updated. For a specific process of the update, that is, a process in which the server generates the second application program set from all the second application programs to be pushed, reference may be made to the description of relevant contents in the foregoing embodiments, and details are not described here again.
S205, if the updated second application program set comprises the second application program which is downloaded by the user, deleting the downloaded second application program from the updated second application program set to obtain a target second application program set.
In practical applications, there may be a second application program that has already been downloaded by the user in the updated second application program set generated by the server for the user. If the updated second application set includes the second application program that has been downloaded by the user, the server may delete the downloaded second application program from the updated second application set to obtain the target second application program set. In this embodiment, the server screens the downloaded second application program included in the updated second application program set, so that the problem of poor user experience caused by re-pushing can be avoided, and waste of resources can be avoided.
S206, pushing the target second application program set to the electronic equipment in the next pushing period.
Further, the server may push the target second application set to the electronic device that the user logs in within a new push period, so that the user can download the new second application from the updated target second application set, which is beneficial to popularization of the application.
In this embodiment, when the second application programs are pushed in the first application program, the server of the first application program may select a part of the high-quality second application programs from all the second application programs to be pushed to push to the user according to the effective download rate of each second application program, so as to improve the download willingness of the user, and facilitate popularization of the application programs. Furthermore, after a single user finishes a push cycle, the high-quality second application program of the user can be updated, the installed second application program can be deleted, repeated pushing is avoided, resources are saved, and popularization efficiency can be improved.
Fig. 3 is a schematic structural diagram of an application promotion device according to an embodiment of the present invention. As shown in fig. 3, the apparatus for promoting an application is used to promote a second application in a first application, and specifically includes: an acquisition module 11 and a push module 12.
The obtaining module 11 is configured to obtain an effective download rate of each second application to be pushed in one pushing period. Wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program.
And the pushing module 12 is configured to push all the second application programs to the electronic device logged by the user to be pushed according to the high-low order of the effective download rate.
Fig. 4 is a schematic structural diagram of a pushing module 12 according to an embodiment of the present invention. The push module 12 includes: a composition unit 121 and a push unit 122.
A forming unit 121, configured to select a part of the second applications from all the second applications to form a second application set according to the effective download rate of each second application.
A pushing unit 122, configured to push the second set of applications to the user.
Preferably, the forming unit 121 is specifically configured to sort the effective download rate of each second application program from high to low, and select a preset number of second application programs in sequence to form the second application program set.
Optionally, the forming unit 121 is specifically configured to compare the effective download rate of each second application program with a preset download rate, and select the second application program of which the effective download rate exceeds the preset download rate to form the second application program set.
Further, the pushing unit 122 is specifically configured to push the second application programs included in the second application program set to the electronic device in order from high to low according to the effective download rate.
Further, the pushing unit 122 is further configured to, when the effective download rates of at least two second applications included in the second application set are consistent, sort the at least two second applications according to an order of letters in a second application name; or acquiring the push starting time of the at least two second application programs, and sequencing the at least two second application programs according to the push starting time from late to early.
In this embodiment, when the second application program is pushed in the first application program, because the server of the first application program pushes the second application program based on the effective download rate, the effective download rate may reflect an acceptance request of most users to the second application program, and a high effective download rate indicates that the user can accept the second application program more easily, therefore, the user may select the second application program with a higher effective download rate from the push result to promote to the user as the high-quality second application program, and the user may further directly download the high-quality second application program, and the user acceptance condition of the high-quality second application program is good, and accordingly, the requirement of a single user can be better satisfied. And when the method is popularized, the second application program with high quality is selected to be popularized, the probability that the user selects to download the second application program is high, user experience can be facilitated, and the popularization of the application program is facilitated.
Fig. 5 is a schematic structural diagram of another application promotion device according to an embodiment of the present invention. As shown in fig. 5, on the basis of the above embodiment, the promotion apparatus for the application further includes: an update module 13 and a delete module 14.
An updating module 13, configured to update the second application set pushed to the user after the current pushing period is reached.
A deleting module 14, configured to delete the downloaded second application program from the updated second application program set to obtain a target second application program set, if the updated second application program set includes the second application program that has been downloaded by the user.
The pushing module 12 is further configured to push the target second application set to the electronic device in a next pushing period.
Further, the obtaining module 11 is specifically configured to obtain, from a promotion platform, the number of times of successful downloading of the second application program in the pushing period, obtain the number of users who download the second application program in the pushing period of all users who install the first application program, and calculate the effective downloading rate of the second application program according to the number of times of successful downloading and the number of users.
In this embodiment, when the second application program is pushed in the first application program, because the server of the first application program pushes the second application program based on the effective download rate, the effective download rate may reflect an acceptance request of most users to the second application program, and a high effective download rate indicates that the user can accept the second application program more easily, therefore, the user may select the second application program with a higher effective download rate from the push result to promote to the user as the high-quality second application program, and the user may further directly download the high-quality second application program, and the user acceptance condition of the high-quality second application program is good, and accordingly, the requirement of a single user can be better satisfied. And when the method is popularized, the second application program with high quality is selected to be popularized, the probability that the user selects to download the second application program is high, user experience can be facilitated, and the popularization of the application program is facilitated.
Fig. 6 is a schematic structural diagram of a server according to an embodiment of the present invention, which may implement the processes in the embodiments shown in fig. 1-2 of the present invention, and as shown in fig. 6, the upper server may include: the device comprises a shell 21, a processor 22, a memory 23, a circuit board 24 and a power circuit 25, wherein the circuit board 24 is arranged in a space enclosed by the shell 21, and the processor 22 and the memory 23 are arranged on the circuit board 24; a power supply circuit 25 for supplying power to each circuit or device of the electronic apparatus; the memory 23 is used for storing executable program codes; the processor 22 executes a program corresponding to the executable program code by reading the executable program code stored in the memory 23, so as to execute the information promotion method according to any one of the foregoing embodiments.
The specific execution process of the above steps by the processor 22 and the steps further executed by the processor 22 by running the executable program code may refer to the description of the embodiment shown in fig. 1-2 of the present invention, and are not described herein again.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing steps of a custom logic function or process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. If implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.

Claims (13)

1. A method for promoting an application, when promoting a second application in a first application, the method comprising:
obtaining the effective download rate of each second application program to be pushed in a pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
selecting a part of second application programs from all the second application programs to form a second application program set according to the effective download rate of each second application program;
and pushing the second application programs included in the second application program set to the electronic device according to the high-low order of the effective download rate, wherein when the effective download rates of at least two second application programs included in the second application program set are consistent, the push start times of the at least two second application programs are obtained, and the at least two second application programs are sequenced according to the push start times from late to early.
2. The method of claim 1, wherein selecting a portion of the second applications from all the second applications to form a second set of applications according to the effective download rate of each second application comprises:
ranking the effective download rate of each second application from high to low;
and selecting a preset number of second application programs according to the sequence to form the second application program set.
3. The method of claim 1, wherein selecting a portion of the second applications from all the second applications to form a second set of applications according to the effective download rate of each second application comprises:
comparing the effective download rate of each second application program with a preset download rate;
and selecting the second application programs with the effective download rates exceeding the preset download rate to form the second application program set.
4. The method according to any one of claims 1-3, further comprising:
and updating the second application program set pushed to the electronic equipment after the current pushing period is reached.
5. The method of claim 1, further comprising:
if the updated second application program set comprises the downloaded second application program of the electronic equipment, deleting the downloaded second application program from the updated second application program set to obtain a target second application program set;
and pushing the target second application program set to the electronic equipment in the next pushing period.
6. The method according to any one of claims 1 to 3, wherein the obtaining the effective download rate of each second application to be pushed in the pushing period comprises:
acquiring the number of times of successful downloading of the second application program in the pushing period from a promotion platform;
counting and acquiring the number of users who download the second application program in the push period by all the users who install the first application program;
and calculating the effective downloading rate of the second application program according to the number of times of successful downloading and the number of the users.
7. An application promotion apparatus, when promoting a second application in a first application, the apparatus comprising:
the acquisition module is used for acquiring the effective download rate of each second application program to be pushed in the pushing period; wherein the effective download rate is a ratio of the number of times that the second application program is successfully downloaded by the user to the number of users downloading the second application program in the promotion period; the user is a user installed with the first application program;
a push module comprising:
the forming unit is used for selecting part of second application programs from all the second application programs to form a second application program set according to the effective download rate of each second application program;
and a pushing unit, configured to push the second application programs included in the second application program set to an electronic device according to a high-low order of the effective download rates, where when the effective download rates of at least two second application programs included in the second application program set are consistent, the pushing start times of the at least two second application programs are obtained, and the at least two second application programs are sorted according to a sequence from late to early of the pushing start times.
8. The apparatus according to claim 7, wherein the forming unit is specifically configured to sort the effective download rate of each second application from high to low, and sequentially select a preset number of second applications to form the second application set.
9. The apparatus according to claim 8, wherein the forming unit is specifically configured to compare the effective download rate of each second application with a preset download rate, and select the second application with the effective download rate exceeding the preset download rate to form the second application set.
10. The apparatus of any one of claims 7-9, further comprising:
and the updating module is used for updating the second application program set pushed to the electronic equipment after the current pushing period is reached.
11. The apparatus of claim 10, further comprising:
a deleting module, configured to delete the downloaded second application program from the updated second application program set to obtain a target second application program set if the updated second application program set includes the second application program already downloaded by the user;
the pushing module is further configured to push the target second application set to the electronic device in a next pushing period.
12. The apparatus according to any one of claims 7 to 9, wherein the obtaining module is specifically configured to obtain, from a promotion platform, the number of times of successful downloading of the second application program in the push period, count and obtain the number of users who download the second application program in the push period for all users who install the first application program, and calculate the effective download rate of the second application program according to the number of times of successful downloading and the number of users.
13. A server, comprising: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the server; the memory is used for storing executable program codes; the processor executes a program corresponding to the executable program code by reading the executable program code stored in the memory, for executing the popularization method of the application program according to any one of claims 1 to 6.
CN201710210094.9A 2017-03-31 2017-03-31 Application program popularization method and device and server Expired - Fee Related CN106993038B (en)

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CN109032695A (en) * 2018-07-04 2018-12-18 北京小米移动软件有限公司 Promotion method, device, electronic equipment and the storage medium of application program
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