CN104253737A - Method and apparatus for measuring social channel propagation effect - Google Patents
Method and apparatus for measuring social channel propagation effect Download PDFInfo
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- CN104253737A CN104253737A CN201310259779.4A CN201310259779A CN104253737A CN 104253737 A CN104253737 A CN 104253737A CN 201310259779 A CN201310259779 A CN 201310259779A CN 104253737 A CN104253737 A CN 104253737A
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Abstract
The invention, which relates to the technical field of network communication, discloses a method and apparatus for measuring a social channel propagation effect, so that propagation effects of different application programs can be determined comprehensively and accurately. According to the invention, a log file sent by a file server is received, wherein the log file is used for recording occurrence time of various operations execution on different application programs by different users and types of the operations; according to the occurrence time, recorded by the log file, of the different application programs as well as the operation types, statistics on propagation effect parameters of the different application programs within a preset time period is respectively carried out; and on the basis of the propagation effect parameters, propagation effect values of the different application programs are determined. The provided method and apparatus are suitable for determining a social channel propagation effect.
Description
Technical field
The present invention relates to network communication technology field, particularly relate to a kind of method and the device of weighing social channel communication effect.
Background technology
Along with the development of science and technology, electronic product constantly updates, and the application program be applied on electronic product is also of a great variety.Developer, in order to promote the application program of oneself, can be undertaken promoting to obtain new user or any active ues by various social channel.Such as, Tengxun's open platform can pass through the customer relationship chain in instant messaging (such as QQ), and modes such as adopting invitation by the user of the various application programs in Tengxun's open platform, challenge, show off obtains new user or any active ues.
But, do not weigh effective measurement mode of the communication effect of various social channel in prior art, thus cause the communication effect value that can not determine different application.
Summary of the invention
Embodiments of the invention provide a kind of method and the device of weighing social channel communication effect, can determine the communication effect value of different application comprehensively, exactly.
First aspect, the embodiment of the present invention provides a kind of method weighing social channel communication effect, comprising:
Receive the journal file that file server sends, described journal file performs the time of origin of various operation, the action type of described operation for recording different user to different application;
According to described time of origin and the described action type of the described different application recorded in described journal file, add up the communication effect parameter of described different application in preset time period respectively;
According to described communication effect parameter, determine the communication effect value of described different application.
Second aspect, the embodiment of the present invention provides a kind of device weighing social channel communication effect, comprising:
Weigh a device for social channel communication effect, it is characterized in that, comprising:
Receiving element, for receiving the journal file that file server sends, described journal file performs the time of origin of various operation, the action type of described operation for recording different user to different application;
Statistic unit, for the described time of origin of described different application that records in the described journal file that receives according to described receiving element and described action type, adds up the communication effect parameter of described different application in preset time period respectively;
Determining unit, for the described communication effect parameter of adding up according to described statistic unit, determines the communication effect value of described different application.
The embodiment of the present invention provides a kind of method and the device of weighing social channel communication effect, by receiving the journal file that file server sends, described journal file performs the time of origin of various operation and the action type of described operation for recording different user to different application; According to described time of origin and the described action type of the described different application recorded in described journal file, add up the communication effect parameter of described different application in preset time period respectively; According to described communication effect parameter, determine the communication effect value of described different application.The embodiment of the present invention makes it possible to by the communication effect parameter of adding up different application the communication effect value determining different application comprehensively, exactly.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
A kind of flow chart weighing the method for social channel communication effect that Fig. 1 provides for one embodiment of the invention;
A kind of flow chart weighing the method for social channel communication effect that Fig. 2 provides for another embodiment of the present invention;
A kind of block diagram weighing the device of social channel communication effect that Fig. 3 provides for another embodiment of the present invention;
Fig. 4 weighs the block diagram of the device of social channel communication effect for another kind that another embodiment of the present invention provides;
Fig. 5 weighs the schematic diagram of the system of social channel communication effect for another kind that another embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The embodiment of the present invention provides a kind of method weighing social channel communication effect, and the executive agent of the method is distributed data base, and as shown in Figure 1, the method comprises:
Step 101, receive the journal file that file server sends, described journal file performs the time of origin of various operation and the action type of described operation for recording different user to different application;
Optionally, file server is used for the journal file that real-time reception instant communication server sends, and preserves the journal file received.Send the journal file preserved to distributed data base according to the transmission cycle that file server sets.Such as, the transmission cycle that file server sets is one hour, after being then sent completely from first time, the journal file received again is preserved, the journal file of preservation is sent again after one hour, or from receiving first journal file, after one hour, the journal file of preservation is sent to distributed data base.
It should be noted that, journal file performs the time of origin of various operation and the action type of described operation for recording different user to different application.Optionally, each journal file comprises a record, and each record comprises user ID, application program identification, time of origin, action type etc.Wherein, time of origin refers to the time of origin of operation.User ID can be the QQ number of user.Further alternative, also comprise in record and initiate user ID, application programming interface mark, initiate user for add up once installation or two degree of installations time adopt, initiate user and can be understood as the user providing application program to install to active user, active user is user corresponding to user ID here.Application programming interface is designated each application programming interface of social channel, such as, by inviting good friend to obtain new user or any active ues, then invites good friend can be performed by of a social channel application programming interface.
Optionally, action type comprises initiation operation, exposing operation, clicking operation, once fitting operation and two sections of fitting operations.Wherein, initiation operation can be shown off for user, set up applications, be invited the operation of other user installation application programs etc.; Exposing operation can be the appearance of application program in the upper network process of user, and it should be noted that, exposing operation can not be the operation performed by user; Clicking operation can click the operation of application program for user; Once fitting operation can initiate the installation of application program for initiating user, and active user accepts the invitation of initiation user and installed the operation of application program; Two degree of fitting operations are initiate the installation that user initiates application program, party A-subscriber accepts the invitation of initiation user and has installed application program, the message that produces due to party A-subscriber's set up applications of active user and the operation of having installed this application program afterwards, namely active user's set up applications by party A-subscriber be operating as two degree of fitting operations.
Step 102, according to described time of origin and the described action type of the described different application recorded in described journal file, adds up the communication effect parameter of described different application in preset time period respectively;
Optionally, communication effect parameter comprises and describedly initiates once installation corresponding to click volume corresponding to described exposure corresponding to initiation amount corresponding to operation, described exposing operation, described clicking operation, described once fitting operation and two degree of installations corresponding to described two degree of fitting operations.
Wherein, initiation amount can for user be in the application by the amount that social channel is initiated, and the installation message produced, the operation such as to show off after wherein initiating to refer to inviting good friend set up applications, set up applications.The number of times that exposure can occur in network process on QQ user for the application program initiated.The number of times that click volume can be clicked by QQ user for the application program initiated.The number of times that one section of installation can be installed by good friend for the application program initiated.The number of times that two degree of installations can be installed by the good friend of good friend for the application program initiated.
Optionally, according to described time of origin and the described action type of the described different application recorded in described journal file, add up the communication effect parameter of described different application in preset time period respectively to comprise: initiate operation and described different described time of origin of initiating operation correspondence according to the described of the first application program recorded in described journal file, add up the described initiation amount of described first application program in the first preset time period; Wherein, first application program is any one application program in all different applications recorded in journal file, understandable, here be described to add up the communication effect parameter of the first application program in preset time period, the method for adding up the communication effect parameter of other application programs in preset time period can with reference to the method for the communication effect parameter of statistics first application program in preset time period.
According to the described exposing operation of described first application program recorded in described journal file and different described time of origins corresponding to described exposing operation, add up the described exposure of described first application program in described first preset time period;
According to the described clicking operation of described first application program recorded in described journal file and different described time of origins corresponding to described clicking operation, add up the described click volume of described first application program in described first preset time period;
Once fitting operation and different described time of origins corresponding to described once fitting operation according to described first application program recorded in described journal file, add up the described once installation of described first application program in the second preset time period;
According to described two degree of fitting operations of described first application program recorded in described journal file and different described time of origins corresponding to described two degree of fitting operations, add up described two degree of installations of described first application program in described second preset time period;
According to the above-mentioned method determining the communication effect parameter of described first application program in preset time period, determine the communication effect parameter of other application programs in preset time period recorded in described journal file.
Further alternative, according to practical experience in order to obtain better communication effect parameter, usual first preset time period is less than or equal to the second preset time period.Such as, the first preset time period is 1 day, and can be set to from 0 up to 24 time, the second preset time period is 7 days, can be set to from the 1st day 0 up to the 7th day 24 time.Or the first preset time period is 7 days, the second preset time period is 7 days.Certainly, the first preset time period and the second preset time period can also be set to other duration, illustrate no longer one by one at this.
Step 103, according to described communication effect parameter, determines the communication effect value of described different application.
Optionally, this step comprises: according to the described initiation amount of described first application program of statistics, described exposure, described click volume, described once installation and described two degree of installations, determine clicking rate, once installation rate and two degree of installation rate of described first application program;
According to the different brackets scope of default clicking rate determination clicking rate, according to the different brackets scope of described clicking rate and the clicking rate of described first application program, determine the clicking rate grade of described first application program;
Determine the different brackets scope of once installation rate according to presetting once installation rate, once installation rate according to the different brackets scope of described once installation rate and described first application program, determines the once installation rate grade of described first application program;
Determine the different brackets scope of two degree of installation rate according to default two degree of installation rate, according to the different brackets scope of described once installation rate and described two degree of installation rate of described first application program, determine two degree of installation rate grades of described first application program;
According to the above-mentioned method determining the described communication effect value of described first application program, determine the communication effect value of other application programs recorded in described journal file.
Optionally, default clicking rate can for the mean value of clicking rate determined according to the clicking rate of different application programs.Presetting once installation rate can for the mean value of once installation rate determined according to the once installation rate of different application programs.Preset the mean value that two degree installation rate can be the two degree of installation rate determined according to two degree of installation rate of different application programs.
Further alternative, according to the described initiation amount of described first application program of statistics, described exposure, described click volume, described once installation and described two degree of installations, determine clicking rate, once installation rate and two degree of installation rate of described first application program, comprising:
According to R
d=D/B calculates the clicking rate of described first application program, wherein, and described R
drepresent the clicking rate of described first application program, described D represents the described click volume of described first application program, and described B represents the described exposure of described first application program;
According to R
y=Y/F calculates the once installation rate of described first application program, wherein, and described R
yrepresent the once installation rate of described first application program, described Y represents the described once installation of described first application program, and described F represents the described initiation amount of described first application program;
According to R
e=E/F calculates two degree of installation rate of described first application program, wherein, and described R
yrepresent two degree of installation rate of described first application program, described Y represents described two degree of installations of described first application program, and described F represents the described initiation amount of described first application program.
The embodiment of the present invention provides a kind of method weighing social channel communication effect, by receiving the journal file that file server sends, described journal file performs the time of origin of various operation and the action type of described operation for recording different user to different application; According to described time of origin and the described action type of the described different application recorded in described journal file, add up the communication effect parameter of described different application in preset time period respectively; According to described communication effect parameter, determine the communication effect value of described different application.The embodiment of the present invention makes it possible to by the communication effect parameter of adding up different application the communication effect value determining different application comprehensively, exactly.
The embodiment of the present invention provides a kind of method weighing social channel communication effect, and as shown in Figure 2, the method comprises:
Step 201, instant communication server, according to the operation of user, generates journal file.
Optionally, instant communication server can be QQ server here.
Initiate to invite the operation of good friend's set up applications to be described with user below.User A initiates to invite the happy fighting landlord of good friend's set up applications, and QQ server receives Client-initiated and invites, and generating the unique identification of a happy fighting landlord of correspondence, inviting carrying uniquely identified the good friend sending to user A to invite.Now, QQ server generates a journal file according to the invitation that user A initiates, wherein this journal file comprises a record, this record comprise user A initiate invite time of origin, action type, application program identification, user ID, application programming interface mark.Wherein, action type is for initiating operation, application program identification is the unique identification of the happy fighting landlord of correspondence of above-mentioned generation, and user ID can be the QQ number of user A, and application programming interface is designated the application programming interface mark of initiating to invite corresponding social channel.It should be noted that, social channel can have multiple application programming interface, and each application programming interface arranges a mark, the social channel that user ID is different.
User B is the good friend of user A, sees the invitation that user A initiates, click this and invite and installed happy fighting landlord after logging in Tengxun's open platform.Now, QQ server receives after user B installs the installation instruction of happy fighting landlord, performs fitting operation, and generates having a talk about of a social channel, and this is had a talk about and be presented in user's dynamic message.
Simultaneously, the loading of the page that QQ server is seen according to user B, inquire the exposure of happy fighting landlord, thus generation journal file, record the time of origin of exposure, user ID, initiation user ID, application program identification, application programming interface mark, action type in this journal file.Wherein, user ID can be the QQ number of user B, initiate the QQ number that user ID can be user A, application program identification is the mark of happy fighting landlord, application programming interface is designated the mark of the application programming interface of corresponding exposure applications program in social channel, and action type is exposing operation.It should be noted that, exposing operation here differs and is decided to be the operation of user.
In addition, QQ server generates journal file according to the clicking operation of user B, records the time of origin of exposure, user ID, initiation user ID, application program identification, application programming interface mark, action type in this journal file.Wherein, user ID can be the QQ number of user B, initiate the QQ number that user ID can be user A, application program identification is the mark of happy fighting landlord, application programming interface is designated the corresponding mark clicking the application programming interface of application program in social channel, and action type is clicking operation.
In addition, QQ server can generate journal file according to the fitting operation of user B, records the time of origin of installation, user ID, initiation user ID, application program identification, application programming interface mark, action type in this journal file.Wherein, user ID can be the QQ number of user B, initiate the QQ number that user ID can be user A, application program identification is the mark of happy fighting landlord, application programming interface is designated the mark of the application programming interface of corresponding set up applications in social channel, and action type is once fitting operation.
It should be noted that, having a talk about can for a module in QQ space or microblogging, intercommunion platform can be provided for user, such as, user can write and occur in oneself thing at one's side recently, or the thing always thought recently, or the content of classical words etc., other people can comment on this content, to exchange.
User C is the good friend of user B, has a talk about there are also installed happy fighting landlord by clicking this.QQ server generates journal file according to the fitting operation of user C, records the time of origin of installation, user ID, initiation user ID, application program identification, application programming interface mark, action type in this journal file.Wherein, user ID can be the QQ number of user B, initiating user ID can be the QQ number of user B and the QQ number of user A, application program identification is the mark of happy fighting landlord, application programming interface is designated the mark of the application programming interface of corresponding set up applications in social channel, and action type is two degree of fitting operations.
Step 202, the journal file of generation is sent to file server by instant communication server.
Optionally, the journal file of generation is sent to file server after often generating a journal file according to the operation of user by QQ server.This journal file is sent to file server after generating journal file according to the operation that user A initiates to invite by such as QQ server immediately.This journal file is sent to file server after generating journal file according to the fitting operation of user B by QQ server immediately.This journal file is sent to file server after generating journal file according to the fitting operation of user C by QQ server immediately.
Step 203, file server receives and preserves the journal file of instant communication server transmission.
Optionally, file server is used for the journal file that real-time reception QQ server sends, and preserve the journal file received, then send the journal file preserved to distributed data base according to the transmission cycle that file server sets, to reduce the power consumption of file server.
Step 204, the journal file of preservation is sent to distributed data base according to the transmission cycle by file server.
Such as, the transmission cycle that file server sets is one hour, after being then sent completely from first time, the journal file received again is preserved, the journal file of preservation is sent again after one hour, or from receiving first journal file, after one hour, the journal file of preservation is sent to distributed data base.
Step 205, distributed data base receives the journal file that file server sends.
Step 206, distributed data base, according to the described time of origin of the described different application recorded in described journal file and described action type, adds up the communication effect parameter of described different application in preset time period respectively.
Described communication effect parameter comprises describedly initiates once installation corresponding to click volume corresponding to described exposure corresponding to initiation amount corresponding to operation, described exposing operation, described clicking operation, described once fitting operation and two degree of installations corresponding to described two degree of fitting operations.
Such as, distributed data base, according to the time of origin of the happy fighting landlord of recording in described journal file and action type etc., adds up the initiation amount of happy fighting landlord in preset time period, exposure, click volume, once installation and two degree of installations respectively.
Concrete, initiation amount, exposure, the click volume of statistics happy fighting landlord on the same day, adding up the once installation in 7 days and two degree of installations, 7 days can be first 7 days that comprise the same day here.
Optionally, initiate operation and described different described time of origin of initiating operation correspondence according to the described of the happy fighting landlord of recording in described journal file, add up the described initiation amount of described happy fighting landlord in the first preset time period; First preset time period can be 1 day;
According to the described exposing operation of the described happy fighting landlord of recording in described journal file and different described time of origins corresponding to described exposing operation, add up the described exposure of described happy fighting landlord in described first preset time period;
According to the described clicking operation of the described happy fighting landlord of recording in described journal file and different described time of origins corresponding to described clicking operation, add up the described click volume of described happy fighting landlord in described first preset time period;
Once fitting operation and different described time of origins corresponding to described once fitting operation according to the described happy fighting landlord of recording in described journal file, add up the described once installation of described happy fighting landlord in the second preset time period;
According to described two degree of fitting operations of the described happy fighting landlord of recording in described journal file and different described time of origins corresponding to described two degree of fitting operations, add up described two degree of installations of described happy fighting landlord in described second preset time period;
According to the above-mentioned method determining the communication effect parameter of described happy fighting landlord in preset time period, determine the communication effect parameter of other application programs in preset time period recorded in described journal file.
Step 207, according to described communication effect parameter, determines the communication effect value of described different application.
Optionally, according to the described initiation amount of described first application program of statistics, described exposure, described click volume, described once installation and described two degree of installations, clicking rate, once installation rate and two degree of installation rate of described first application program are determined.
Concrete, according to R
d=D/B calculates the clicking rate of described first application program, wherein, and described R
drepresent the clicking rate of described first application program, described D represents the described click volume of described first application program, and described B represents the described exposure of described first application program;
According to R
y=Y/F calculates the once installation rate of described first application program, wherein, and described R
yrepresent the once installation rate of described first application program, described Y represents the described once installation of described first application program, and described F represents the described initiation amount of described first application program;
According to R
e=E/F calculates two degree of installation rate of described first application program, wherein, and described R
yrepresent two degree of installation rate of described first application program, described Y represents described two degree of installations of described first application program, and described F represents the described initiation amount of described first application program.
According to the different brackets scope of default clicking rate determination clicking rate, according to the different brackets scope of described clicking rate and the clicking rate of described first application program, determine the clicking rate grade of described first application program;
Determine the different brackets scope of once installation rate according to presetting once installation rate, once installation rate according to the different brackets scope of described once installation rate and described first application program, determines the once installation rate grade of described first application program;
Determine the different brackets scope of two degree of installation rate according to default two degree of installation rate, according to the different brackets scope of described once installation rate and described two degree of installation rate of described first application program, determine two degree of installation rate grades of described first application program;
According to the above-mentioned method determining the described communication effect value of described first application program, determine the communication effect value of other application programs recorded in described journal file.
Optionally, default clicking rate can for the mean value of clicking rate determined according to the clicking rate of different application programs.Presetting once installation rate can for the mean value of once installation rate determined according to the once installation rate of different application programs.Preset the mean value that two degree installation rate can be the two degree of installation rate determined according to two degree of installation rate of different application programs.
Such as, preset clicking rate 79%, then basis presets the different brackets scope of clicking rate determination clicking rate can be rank A [90%, 1], rank B [70%, 90%), rank C [50%, 70%), rank D [0,50%).When the clicking rate of the happy fighting landlord added up is 83%, then the clicking rate grade of the happy fighting landlord added up is rank B.
Step 208, distributed data base preserves the initiation amount of described different application, exposure, click volume, once installation, two degree of installations, clicking rate grade, once installation rate grade, two degree of installation rate grades, described default clicking rates, preset once installation rate, preset two degree of installation rate.
Optionally, the initiation amount of the different application of acquisition, exposure, click volume, once installation, two degree of installations, clicking rate grade, once installation rate grade, two degree of installation rate grades, described default clicking rate, default once installation rate, default two degree of installation rate are synchronized in masq1 database and preserve, so that different application developer inquires about communication effect value by distributed data base.
Step 209, distributed data base preserves clicking rate grade, once installation rate grade, two degree of installation rate grades, described default clicking rate, default once installation rate, default two degree of installation rate of described different application.
Step 208 and step 209 are optional step arranged side by side, only perform one of them step during concrete execution.Optionally, different execution steps is set according to different products.Step 209 is with empty wire frame representation in fig 2, and step 208 certainly can also be adopted to represent this optional step in the mode of empty wire frame representation.
The embodiment of the present invention provides a kind of method weighing social channel communication effect, by receiving the journal file that file server sends, described journal file performs the time of origin of various operation and the action type of described operation for recording different user to different application; According to described time of origin and the described action type of the described different application recorded in described journal file, add up the communication effect parameter of described different application in preset time period respectively; According to described communication effect parameter, determine the communication effect value of described different application.The embodiment of the present invention makes it possible to by the communication effect parameter of adding up different application the communication effect value determining different application comprehensively, exactly, improves conveniently for developer inquires about communication effect value.
The embodiment of the present invention provides a kind of device weighing social channel communication effect, and this device can be distributed data base, and as shown in Figure 3, this device comprises: receiving element 301, statistic unit 302, determining unit 303;
Receiving element 301, for receiving the journal file that file server sends, described journal file performs the time of origin of various operation, the action type of described operation for recording different user to different application.
Optionally, described action type comprises initiation operation, exposing operation, clicking operation, once fitting operation and two sections of fitting operations.
Statistic unit 302, for the described time of origin of described different application that records in the described journal file that receives according to described receiving element 301 and described action type, add up the communication effect parameter of described different application in preset time period respectively.
Optionally, described communication effect parameter comprises and describedly initiates once installation corresponding to click volume corresponding to described exposure corresponding to initiation amount corresponding to operation, described exposing operation, described clicking operation, described once fitting operation and two degree of installations corresponding to described two degree of fitting operations.
Determining unit 303, for the described communication effect parameter of adding up according to described statistic unit 302, determines the communication effect value of described different application.
Further alternative, described statistic unit 302, for:
Initiate operation and described different described time of origin of initiating operation correspondence according to the described of the first application program recorded in described journal file, add up the described initiation amount of described first application program in the first preset time period;
According to the described exposing operation of described first application program recorded in described journal file and different described time of origins corresponding to described exposing operation, add up the described exposure of described first application program in described first preset time period;
According to the described clicking operation of described first application program recorded in described journal file and different described time of origins corresponding to described clicking operation, add up the described click volume of described first application program in described first preset time period;
Once fitting operation and different described time of origins corresponding to described once fitting operation according to described first application program recorded in described journal file, add up the described once installation of described first application program in the second preset time period;
According to described two degree of fitting operations of described first application program recorded in described journal file and different described time of origins corresponding to described two degree of fitting operations, add up described two degree of installations of described first application program in described second preset time period;
According to the above-mentioned method determining the communication effect parameter of described first application program in preset time period, determine the communication effect parameter of other application programs in preset time period recorded in described journal file.
Optionally, described first preset time period is identical with described second preset time period; Or described first preset time period is less than described second preset time period.
Such as, the first preset time period can be 7 days, and the second preset time period can be 7 days.Or the first preset time period can be 1 day, the second preset time period can be 7 days.
Further alternative, as shown in Figure 4, described determining unit 303, comprising: the first determination module 3031, second determination module 3032.
First determination module 3031, for the described initiation amount of described first application program according to statistics, described exposure, described click volume, described once installation and described two degree of installations, determine clicking rate, once installation rate and two degree of installation rate of described first application program;
Second determination module 3032, for according to the different brackets scope presetting clicking rate determination clicking rate, according to the different brackets scope of described clicking rate and the clicking rate of described first application program, determines the clicking rate grade of described first application program;
Described second determination module 3032, also for determining the different brackets scope of once installation rate according to presetting once installation rate, once installation rate according to the different brackets scope of described once installation rate and described first application program, determines the once installation rate grade of described first application program;
Described second determination module 3032, also for determining the different brackets scope of two degree of installation rate according to default two degree of installation rate, according to the different brackets scope of described once installation rate and described two degree of installation rate of described first application program, determine two degree of installation rate grades of described first application program;
According to the above-mentioned method determining the described communication effect value of described first application program, determine the communication effect value of other application programs recorded in described journal file.
Further alternative, described first determination module 3031, for:
According to R
d=D/B calculates the clicking rate of described first application program, wherein, and described R
drepresent the clicking rate of described first application program, described D represents the described click volume of described first application program, and described B represents the described exposure of described first application program;
According to R
y=Y/F calculates the once installation rate of described first application program, wherein, and described R
yrepresent the once installation rate of described first application program, described Y represents the described once installation of described first application program, and described F represents the described initiation amount of described first application program;
According to R
e=E/F calculates two degree of installation rate of described first application program, wherein, and described R
yrepresent two degree of installation rate of described first application program, described Y represents described two degree of installations of described first application program, and described F represents the described initiation amount of described first application program.
Further alternative, as shown in Figure 4, described device, also comprises: storage unit 304, for:
Preserve the initiation amount of described different application, exposure, click volume, once installation, two degree of installations, clicking rate grade, once installation rate grade, two degree of installation rate grades, described default clicking rates, preset once installation rate, preset two degree of installation rate; Or,
Preserve the clicking rate grade of described different application, once installation rate grade, two degree of installation rate grades, described default clicking rate, default once installation rate, default two degree of installation rate.
It should be noted that, in accompanying drawing 3 or accompanying drawing 4 shown device, the content such as information interaction between the specific implementation process of its modules and modules, due to the inventive method embodiment based on same inventive concept, see embodiment of the method, can not repeat one by one at this.
The embodiment of the present invention provides a kind of device weighing social channel communication effect, received the journal file of file server transmission by receiving element, described journal file performs the time of origin of various operation and the action type of described operation for recording different user to different application; According to described time of origin and the described action type of the described different application recorded in described journal file, statistic unit adds up the communication effect parameter of described different application in preset time period respectively; According to described communication effect parameter, determining unit determines the communication effect value of described different application, make it possible to, according to the communication effect parameter of statistics, determine the communication effect value of different application comprehensively, exactly, improve conveniently for developer inquires about communication effect value.
The embodiment of the present invention provides a kind of system weighing social channel communication effect, and as shown in Figure 5, this system comprises: instant communication server 501, file server 502 and distributed data base 503.
Described instant communication server 501, produce journal file for the operation according to user, wherein journal file can be a record, and this record comprises different user and performs the time of origin of various operation, the action type of described operation to different application; And journal file is sent to file server 502.
It should be noted that, user ID can also be comprised in this record, initiate user ID, application program identification, application programming interface mark etc.Wherein, user ID can be the instant messaging number of user, and such as user ID is the QQ number of user.Initiate user ID and initiate user for identifying, initiate user for add up once installation or two degree of installations time adopt, initiate user and can be understood as the user providing application program to install to active user, active user is user corresponding to user ID here.Application programming interface is designated each application programming interface of social channel, such as, by inviting good friend to obtain new user or any active ues, then invites good friend can be performed by of a social channel application programming interface.
Described file server 502, for receive and preserve instant communication server send journal file; And according to the transmission cycle, the journal file of preservation is sent to distributed data base 503.
Such as, the transmission cycle that file server sets is one hour, after being then sent completely from first time, the journal file received again is preserved, the journal file of preservation is sent again after one hour, or from receiving first journal file, after one hour, the journal file of preservation is sent to distributed data base.
Described distributed data base 503 receives the journal file that file server sends; And according to the described time of origin of the described different application recorded in described journal file and described action type, add up the communication effect parameter of described different application in preset time period respectively; And according to described communication effect parameter, determine the communication effect value of described different application.
It should be noted that, the operation that distributed data base 503 performs is identical with the device weighing social channel communication effect in accompanying drawing 3 or accompanying drawing 4, specifically can see the description in accompanying drawing 3 or accompanying drawing 4, and this is no longer going to repeat them.
The embodiment of the present invention provides a kind of system weighing social channel communication effect, distributed data base receives the journal file of instant communication server transmission by file server, and according to the content statistics communication effect parameter of journal file, and according to communication effect parameter determination communication effect value, make it possible to the communication effect parameter according to statistics, determine the communication effect value of different application comprehensively, exactly, improve conveniently for developer inquires about communication effect value.
It should be noted that, device embodiment described above is only schematic, the wherein said unit illustrated as separating component or can may not be and physically separates, parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of module wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.Those of ordinary skill in the art, when not paying creative work, are namely appreciated that and implement.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add required common hardware by software and realize, can certainly comprise application-specific integrated circuit (ASIC), dedicated cpu, private memory, special components and parts etc. by specialized hardware to realize, but in a lot of situation, the former is better execution mode.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in the storage medium that can read, as the floppy disk of computer, USB flash disk, portable hard drive, read-only memory, random access memory, magnetic disc or CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform method described in each embodiment of the present invention.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, between each embodiment identical similar part mutually see, what each embodiment stressed is the difference with other embodiments.Especially, for device and system embodiment, because it is substantially similar to embodiment of the method, so describe fairly simple, relevant part illustrates see the part of embodiment of the method.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with the protection range of claim.
Claims (16)
1. weigh a method for social channel communication effect, it is characterized in that, comprising:
Receive the journal file that file server sends, described journal file performs the time of origin of various operation, the action type of described operation for recording different user to different application;
According to described time of origin and the described action type of the described different application recorded in described journal file, add up the communication effect parameter of described different application in preset time period respectively;
According to described communication effect parameter, determine the communication effect value of described different application.
2. method according to claim 1, is characterized in that, described action type comprises initiation operation, exposing operation, clicking operation, once fitting operation and two sections of fitting operations.
3. method according to claim 2, it is characterized in that, described communication effect parameter comprises describedly initiates once installation corresponding to click volume corresponding to described exposure corresponding to initiation amount corresponding to operation, described exposing operation, described clicking operation, described once fitting operation and two degree of installations corresponding to described two degree of fitting operations.
4. method according to claim 3, it is characterized in that, the described time of origin of the described described different application according to recording in described journal file and described action type, add up the communication effect parameter of described different application in preset time period respectively, comprising:
Initiate operation and described different described time of origin of initiating operation correspondence according to the described of the first application program recorded in described journal file, add up the described initiation amount of described first application program in the first preset time period;
According to the described exposing operation of described first application program recorded in described journal file and different described time of origins corresponding to described exposing operation, add up the described exposure of described first application program in described first preset time period;
According to the described clicking operation of described first application program recorded in described journal file and different described time of origins corresponding to described clicking operation, add up the described click volume of described first application program in described first preset time period;
Once fitting operation and different described time of origins corresponding to described once fitting operation according to described first application program recorded in described journal file, add up the described once installation of described first application program in the second preset time period;
According to described two degree of fitting operations of described first application program recorded in described journal file and different described time of origins corresponding to described two degree of fitting operations, add up described two degree of installations of described first application program in described second preset time period;
According to the above-mentioned method determining the communication effect parameter of described first application program in preset time period, determine the communication effect parameter of other application programs in preset time period recorded in described journal file.
5. method according to claim 4, is characterized in that, described first preset time period is identical with described second preset time period; Or,
Described first preset time period is less than described second preset time period.
6. the method according to any one of claim 2-5, is characterized in that, described according to described communication effect parameter, determines the communication effect value of described different application, comprising:
According to the described initiation amount of described first application program of statistics, described exposure, described click volume, described once installation and described two degree of installations, determine clicking rate, once installation rate and two degree of installation rate of described first application program;
According to the different brackets scope of default clicking rate determination clicking rate, according to the different brackets scope of described clicking rate and the clicking rate of described first application program, determine the clicking rate grade of described first application program;
Determine the different brackets scope of once installation rate according to presetting once installation rate, once installation rate according to the different brackets scope of described once installation rate and described first application program, determines the once installation rate grade of described first application program;
Determine the different brackets scope of two degree of installation rate according to default two degree of installation rate, according to the different brackets scope of described once installation rate and described two degree of installation rate of described first application program, determine two degree of installation rate grades of described first application program;
According to the above-mentioned method determining the described communication effect value of described first application program, determine the communication effect value of other application programs recorded in described journal file.
7. method according to claim 6, it is characterized in that, the described initiation amount of described described first application program according to statistics, described exposure, described click volume, described once installation and described two degree of installations, determine clicking rate, once installation rate and two degree of installation rate of described first application program, comprising:
According to R
d=D/B calculates the clicking rate of described first application program, wherein, and described R
drepresent the clicking rate of described first application program, described D represents the described click volume of described first application program, and described B represents the described exposure of described first application program;
According to R
y=Y/F calculates the once installation rate of described first application program, wherein, and described R
yrepresent the once installation rate of described first application program, described Y represents the described once installation of described first application program, and described F represents the described initiation amount of described first application program;
According to R
e=E/F calculates two degree of installation rate of described first application program, wherein, and described R
yrepresent two degree of installation rate of described first application program, described Y represents described two degree of installations of described first application program, and described F represents the described initiation amount of described first application program.
8. method according to claim 6, is characterized in that, described according to described communication effect parameter, after determining the communication effect value of described different application, also comprises:
Preserve the initiation amount of described different application, exposure, click volume, once installation, two degree of installations, clicking rate grade, once installation rate grade, two degree of installation rate grades, described default clicking rates, preset once installation rate, preset two degree of installation rate; Or,
Preserve the clicking rate grade of described different application, once installation rate grade, two degree of installation rate grades, described default clicking rate, default once installation rate, default two degree of installation rate.
9. weigh a device for social channel communication effect, it is characterized in that, comprising:
Receiving element, for receiving the journal file that file server sends, described journal file performs the time of origin of various operation, the action type of described operation for recording different user to different application;
Statistic unit, for the described time of origin of described different application that records in the described journal file that receives according to described receiving element and described action type, adds up the communication effect parameter of described different application in preset time period respectively;
Determining unit, for the described communication effect parameter of adding up according to described statistic unit, determines the communication effect value of described different application.
10. device according to claim 9, is characterized in that, described action type comprises initiation operation, exposing operation, clicking operation, once fitting operation and two sections of fitting operations.
11. devices according to claim 10, it is characterized in that, described communication effect parameter comprises describedly initiates once installation corresponding to click volume corresponding to described exposure corresponding to initiation amount corresponding to operation, described exposing operation, described clicking operation, described once fitting operation and two degree of installations corresponding to described two degree of fitting operations.
12. devices according to claim 11, is characterized in that, described statistic unit, for:
Initiate operation and described different described time of origin of initiating operation correspondence according to the described of the first application program recorded in described journal file, add up the described initiation amount of described first application program in the first preset time period;
According to the described exposing operation of described first application program recorded in described journal file and different described time of origins corresponding to described exposing operation, add up the described exposure of described first application program in described first preset time period;
According to the described clicking operation of described first application program recorded in described journal file and different described time of origins corresponding to described clicking operation, add up the described click volume of described first application program in described first preset time period;
Once fitting operation and different described time of origins corresponding to described once fitting operation according to described first application program recorded in described journal file, add up the described once installation of described first application program in the second preset time period;
According to described two degree of fitting operations of described first application program recorded in described journal file and different described time of origins corresponding to described two degree of fitting operations, add up described two degree of installations of described first application program in described second preset time period;
According to the above-mentioned method determining the communication effect parameter of described first application program in preset time period, determine the communication effect parameter of other application programs in preset time period recorded in described journal file.
13. devices according to claim 12, is characterized in that, described first preset time period is identical with described second preset time period; Or,
Described first preset time period is less than described second preset time period.
14. devices according to any one of claim 10-13, it is characterized in that, described determining unit, comprising:
First determination module, for the described initiation amount of described first application program according to statistics, described exposure, described click volume, described once installation and described two degree of installations, determine clicking rate, once installation rate and two degree of installation rate of described first application program;
Second determination module, for according to the different brackets scope presetting clicking rate determination clicking rate, according to the different brackets scope of described clicking rate and the clicking rate of described first application program, determines the clicking rate grade of described first application program;
Described second determination module, also for determining the different brackets scope of once installation rate according to presetting once installation rate, once installation rate according to the different brackets scope of described once installation rate and described first application program, determines the once installation rate grade of described first application program;
Described second determination module, also for determining the different brackets scope of two degree of installation rate according to default two degree of installation rate, according to the different brackets scope of described once installation rate and described two degree of installation rate of described first application program, determine two degree of installation rate grades of described first application program;
According to the above-mentioned method determining the described communication effect value of described first application program, determine the communication effect value of other application programs recorded in described journal file.
15. devices according to claim 14, is characterized in that, described first determination module, for:
According to R
d=D/B calculates the clicking rate of described first application program, wherein, and described R
drepresent the clicking rate of described first application program, described D represents the described click volume of described first application program, and described B represents the described exposure of described first application program;
According to R
y=Y/F calculates the once installation rate of described first application program, wherein, and described R
yrepresent the once installation rate of described first application program, described Y represents the described once installation of described first application program, and described F represents the described initiation amount of described first application program;
According to R
e=E/F calculates two degree of installation rate of described first application program, wherein, and described R
yrepresent two degree of installation rate of described first application program, described Y represents described two degree of installations of described first application program, and described F represents the described initiation amount of described first application program.
16. devices according to claim 14, is characterized in that, described device, also comprises: storage unit, for:
Preserve the initiation amount of described different application, exposure, click volume, once installation, two degree of installations, clicking rate grade, once installation rate grade, two degree of installation rate grades, described default clicking rates, preset once installation rate, preset two degree of installation rate; Or,
Preserve the clicking rate grade of described different application, once installation rate grade, two degree of installation rate grades, described default clicking rate, default once installation rate, default two degree of installation rate.
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