CN106686415A - Video-based multi-business interaction method, set top box and system - Google Patents
Video-based multi-business interaction method, set top box and system Download PDFInfo
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- CN106686415A CN106686415A CN201510744702.5A CN201510744702A CN106686415A CN 106686415 A CN106686415 A CN 106686415A CN 201510744702 A CN201510744702 A CN 201510744702A CN 106686415 A CN106686415 A CN 106686415A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a video-based multi-business interaction method, set top box and system. The method comprises the steps that the business state of a current playing video and a value added business strategy server address are acquired from a video business server; a master strategy is acquired from a value added business strategy server according to the value added business strategy server address; the value added business content is acquired from a value added business resource server according to the business state and the master strategy; and the value added business content is added to the current playing video to be displayed. The value added business can be fused without influencing the existing video business so that a value added business provider is enabled to more flexibly provide the more abundant and more customized service to the user, the user sickness of the video and value added business can be enhanced and the user experience can be enhanced.
Description
Technical field
The present invention relates to digital TV technology, more particularly to a kind of multi-service based on video
Interactive method, Set Top Box and system.
Background technology
The video traffic framework of the Intelligent set top box of existing DTV and function are basicly stable,
The control of the Broadcast Control pages such as EPG (Electronic Program Guide, electronic program guides)
System power is fast in the F.F. of the selection/switching of the licence plate side of DTV, i.e. video content, video
The control such as move back all in licence plate side.
Can be based on what user played with the value added service provider of DTV licence plate side cooperation
Video is commenced business the multiple value increasing services such as recommendation, comment, guess, investigation, search, advertisement,
Separate yet with video traffic operations such as value-added service and basic live, program requests, lack and close
Connection property.Under existing Technical Architecture, the control of the Broadcast Control page in the licence plate side of DTV,
Value added service provider cannot independently be carried out, promote value-added service, it is necessary to be carried out by licence plate side
Carry out, with inconvenience and restriction, be unfavorable for the development of value-added service, reduce user's body
Test, limit the raising of service level.
The content of the invention
The inventors found that in above-mentioned prior art and had problems, and therefore for upper
State at least one of problem problem and propose a kind of new technical scheme.The invention discloses one
Method, Set Top Box and system that the multi-service based on video is interacted are planted, can not affect existing
In the case of video traffic, merge value-added service so that value added service provider is more flexible
More rich, more personalized service is provided the user, the use of video and value-added service is enhanced
Family viscosity, improves Consumer's Experience.
According to an aspect of the present invention, the side that a kind of multi-service based on video is interacted is disclosed
Method, including:
The service condition and value-added service plan of currently playing video are obtained from video traffic server
Omit server address;
Total plan is obtained from value-added service strategic server according to value-added service policy server address
Slightly;
Obtained in value-added service from value-added service Resource Server according to service condition and total strategy
Hold;
Value-added service content is added in currently playing video and is shown.
In one embodiment, service condition include user property, video attribute, video type,
Channel number, video content and user operation.
In one embodiment, total strategy includes:
When live content is played, from value-added service Resource Server value-added service content is obtained;
And/or
When play-on-demand content, from value-added service Resource Server value-added service content is obtained.
In one embodiment, total strategy is also including the display moment of value-added service;
Show showing during the moment, value-added service content was added to currently playing video.
In one embodiment, also include:
Judged whether with substrategy according to total strategy;
If having substrategy, sub- plan is obtained from value-added service strategic server according to service condition
Slightly;
Obtained in value-added service from value-added service Resource Server according to service condition and substrategy
Hold.
In one embodiment, substrategy includes the display moment of value-added service;
Show showing during the moment, value-added service content was added to currently playing video.
In one embodiment, value-added service content is added in above-described embodiment currently playing
After the step of showing in video, also include:
Interacted with value-added service Resource Server according to user operation.
According to a further aspect in the invention, the machine that a kind of multi-service based on video is interacted is disclosed
Top box, including:
Video unit, for obtaining the service condition of currently playing video from video traffic server
With value-added service policy server address;
Value-added service unit, for according to value-added service policy server address from value-added service plan
Slightly server obtains total strategy;According to service condition and total strategy from value-added service Resource Server
Obtain value-added service content;Value-added service content is added in currently playing video and is shown.
In one embodiment, service condition include user property, video attribute, video type,
Channel number, video content and user operation.
In one embodiment, total strategy includes:
Value-added service unit, specifically for when live content is played, from value-added service resource clothes
Business device obtains value-added service content;And/or
When play-on-demand content, from value-added service Resource Server value-added service content is obtained.
In one embodiment, total strategy is also including the display moment of value-added service;
Value-added service unit is additionally operable to be added to value-added service content at the display moment and currently broadcasts
Put in video and show.
In one embodiment, value-added service unit, is additionally operable to judge whether tool according to total strategy
There is substrategy;If having substrategy, obtained from value-added service strategic server according to service condition
Take substrategy;Increment industry is obtained from value-added service Resource Server according to service condition and substrategy
Business content.
In one embodiment, substrategy includes the display moment of value-added service;
Value-added service unit, is additionally operable to be added to value-added service content at the display moment and currently broadcasts
Put in video and show.
In one embodiment, the value-added service unit of above-described embodiment, is additionally operable to according to user
Operation is interacted with value-added service Resource Server.
According to another aspect of the invention, disclose that a kind of multi-service based on video interacts is
System, it is characterised in that include:
Set Top Box, is any one is related in above-described embodiment Set Top Box;
Video traffic server, for issue to Set Top Box currently playing video service condition and
Value-added service policy server address;
Value-added service strategic server, for issuing total strategy to Set Top Box;
Value-added service Resource Server, for issuing value-added service content to Set Top Box.
In one embodiment, value-added service strategic server, is additionally operable to issue son to Set Top Box
Strategy.
In one embodiment, the value-added service Resource Server of above-described embodiment, be additionally operable to
Set Top Box is interacted.
Method, Set Top Box and system that a kind of multi-service based on video of the present invention is interacted, energy
Enough in the case where existing video traffic is not affected, merge value-added service so that value-added service is carried
More rich, more personalized service is more flexibly provided the user for business, video is enhanced
With user's viscosity of value-added service, Consumer's Experience is improved.
Description of the drawings
Technical scheme in order to be illustrated more clearly that the embodiment of the present invention, below will to embodiment or
The accompanying drawing to be used needed for description is briefly described, it should be apparent that, it is attached in describing below
Figure is only some embodiments of the present invention, for those of ordinary skill in the art, is not being paid
On the premise of going out creative labor, can be with according to these other accompanying drawings of accompanying drawings acquisition.
Fig. 1 is that the one embodiment for the method that a kind of multi-service based on video of the present invention is interacted is illustrated
Figure.
Fig. 2 is that another for the method that a kind of multi-service based on video of the present invention is interacted is implemented to illustrate
It is intended to.
Fig. 3 is that the one embodiment for the Set Top Box that a kind of multi-service based on video of the present invention is interacted is shown
It is intended to.
Fig. 4 is that the one embodiment for the system that a kind of multi-service based on video of the present invention is interacted is illustrated
Figure.
Fig. 5 is one reality of video display content that a kind of multi-service based on video of the present invention is interacted
Apply the schematic diagram of example.
Fig. 6 is the information exchange figure of the present invention.
Specific embodiment
Describe the various exemplary embodiments of the present invention in detail now with reference to accompanying drawing.It should be noted that
Arrive:Unless specifically stated otherwise, the part that otherwise illustrates in these embodiments and step it is relative
Arrangement, numerical expression and numerical value are not limited the scope of the invention.
Simultaneously, it should be appreciated that for the ease of description, the size of the various pieces shown in accompanying drawing
It is not to draw according to actual proportionate relationship.
Be to the description only actually of at least one exemplary embodiment below it is illustrative, never
As to the present invention and its application or any restriction for using.
For technology, method and apparatus may not be made in detail known to person of ordinary skill in the relevant
Discuss, but in the appropriate case, the technology, method and apparatus should be considered to authorize specification
A part.
In all examples shown here and discussion, any occurrence should be construed as merely and show
Example property, not as restriction.Therefore, the other examples of exemplary embodiment can have not
Same value.
It should be noted that:Similar label and letter represents similar terms in following accompanying drawing, therefore,
Once being defined in a certain Xiang Yi accompanying drawing, then need not it be entered to advance in subsequent accompanying drawing
One step discussion.
Fig. 1 is an enforcement of the method that a kind of multi-service based on video of the present invention is interacted
Illustrate and be intended to.Preferably, the method for the present embodiment is performed by the Set Top Box of the present invention.Such as Fig. 1
Shown, the method and step of the present embodiment is as follows:
Step 101, from video traffic server service condition and the increasing of currently playing video are obtained
Value business game server address.
Optionally, service condition includes that user property, video attribute, video type, channel are compiled
Number, video content and user operation.User property include ID (Identification,
Identity), user purchase service;Video attribute includes live video and order video etc..Video
Type includes news category, variety entertainment class, sport category, film and TV play etc..Video content
For concrete programme content.User operation include program request, selection, fast forward/back, time-out, input,
The operation such as search.
Step 102, according to value-added service policy server address from value-added service strategic server
Obtain total strategy.
Step 103, obtains from value-added service Resource Server and increases according to service condition and total strategy
Value business tine.
Optionally, total strategy can be included when live and on-demand content is played, from value-added service
Resource Server obtains value-added service content, or only in live or program request, from increment
Service resources server obtains value-added service content.Value-added service content includes business recommended, wide
The contents such as announcement, comment, guess, investigation and search.
Step 104, value-added service content is added in video and is shown.
Optionally, total strategy also includes the display moment of value-added service, when from value-added service resource
Server is obtained after value-added service content, can be at the display moment in total strategy by value-added service
Content is added to display in current video content.For example, certain product is played in currently playing video
During product related content, product information or the buying pattern of the product is shown in screen.When with
Family can jump directly to buy webpage when selecting the value-added service, can enter with pictorial manner push
Related value-added service content.
The method that a kind of multi-service based on video of the present invention is interacted, can not affect existing
In the case of video traffic, merge value-added service so that value added service provider without completely according to
Bad DTV licence plate side carries out value-added service push, can more flexibly provide the user more
The abundant, service of more personalized, enhances user's viscosity of video and value-added service, is lifted
Consumer's Experience.
Fig. 2 is another reality for the method that a kind of multi-service based on video of the present invention is interacted
Apply illustration to be intended to.Preferably, the method for the present embodiment is performed by the Set Top Box of the present invention.As schemed
Shown in 2, the method and step of the present embodiment is as follows:
Step 201, from video traffic server service condition and the increasing of currently playing video are obtained
Value business game server address.
Step 202, according to value-added service policy server address from value-added service strategic server
Obtain total strategy.
Step 203, obtains from value-added service Resource Server and increases according to service condition and total strategy
Value business tine.
Step 204, judges whether with substrategy according to total strategy.For example, wrap in total strategy
Enclosed tool strategy is identified, and is indicated whether with substrategy.
Step 205, if having substrategy, according to service condition from value-added service policy service
Device obtains substrategy.
Optionally, total strategy includes being chosen whether to obtain value-added service content according to video attribute.
That is, value-added service content is obtained when user plays live and/or program request, and according to total plan
The display moment of slightly middle instruction is shown in currently playing video.Substrategy is included according to industry
User property, video attribute, video type, channel number, video content in business state and
The information such as user operation choose whether to obtain value-added service content from value-added service content server.
Substrategy is compared to total tactful more personalized and specific aim.For example, can go extensively for paying
Accuse the ad content that user is not obtained in value-added service;When user watches sports event live broadcast,
Show that dialog box is predicted in score in current race video;When user watches popular video display, enter
Row advertisement pushing.
Preferably, the policy update time is also included in total strategy or substrategy, such as when specific
Between point update total strategy or substrategy, or update total strategy or substrategy according to fixed frequency.
Preferably, using extension Javascript between value-added service strategic server and Set Top Box
The structure of definition strategy object, as shown in table 1:
Table 1
Wherein, ChannelAdStruct element definitions are as shown in table 2:
Table 2
VodAdStruct element definitions are as shown in table 3:
Table 3
Step 206, value-added service content is added in current video and is shown.For example such as Fig. 5
Shown video page, when user watches sports event live broadcast, ejects total score in screen
Prediction dialog box, the score prediction of receive user.Can also be subdivided into and be pushed away again when rest is competed
Value-added service content is sent, the experience of user is further improved.Those skilled in the art are by this
It is bright it will be appreciated that value-added service content of the present invention is added in currently playing video, do not limit
In picture, webpage etc., the value-added service content of ballot, inquiry etc. and user interaction is can also be,
According to the operation of user, with user interaction is carried out.
The method that a kind of multi-service based on video of the present invention is interacted, can not affect existing
In the case of video traffic, merge value-added service so that value added service provider without completely according to
Bad DTV licence plate side or video provider carry out value-added service push.
By total strategy, value added service provider can be in the live of all broadcastings and/or point
Broadcast addition value-added service content in video.And substrategy has more specific aim, can be according to specific frequency
Judge whether addition increment in road, specific user's attribute, particular video frequency type or certain video
Business tine.For example, businessman's discount information can be added in cuisines program is carried out, in physical culture
Add value-added service content that score is guessed with lottery etc. in match.Can be more flexibly user
More rich, more personalized service is provided, user's viscosity of video and value-added service is enhanced,
Improve Consumer's Experience.
The present invention supports not only addition value-added service content in existing digital TV video frequency, may be used also
To support that the video software (such as Sohu's video, Tengxun's video etc.) in TV box is broadcast
Add value-added service content in the video put.
Fig. 3 is a reality of the Set Top Box that a kind of multi-service based on video of the present invention is interacted
Apply illustration to be intended to.As shown in figure 3, including video unit 301 and value-added service unit 302,
Wherein:
Video unit 301 is used to from video traffic server obtain the business of currently playing video
State and value-added service policy server address.
Optionally, service condition includes that user property, video attribute, video type, channel are compiled
Number, video content and user operation.User property includes that ID, user purchase service;
Video attribute includes live video and order video etc..Video type includes that news category, variety are given pleasure to
Happy class, sport category, film and TV play etc..Video content is concrete programme content.User grasps
Work includes that program request, selection, fast forward/back, time-out, input, search etc. are operated.
Value-added service unit 302 is used for according to value-added service policy server address from increment industry
Business strategic server obtains total strategy;According to service condition and total strategy from value-added service resource clothes
Business device obtains value-added service content;Value-added service content is added in currently playing video and is shown
Show.
Optionally, intent is passed through between value-added service unit 302 and video unit 301
Message (purpose message) or AIDL (Android Interface Definition
Language, Android IDL) mode realizes information transmission, there is provided increment industry
Do not influence each other between business content and video content.Preferably, value-added service unit 302 with regard
The interface defined according to table 4 between frequency unit 301 carries out content interaction.
Table 4
Optionally, total strategy can be included when live and on-demand content is played, from value-added service
Resource Server obtains value-added service content, or only in live or program request, from increment
Service resources server obtains value-added service content.Value-added service content includes business recommended, wide
The contents such as announcement, comment, guess, investigation and search.
Optionally, value-added service unit 302 is additionally operable to be judged whether with sub- plan according to total strategy
Slightly.For example, total strategy includes that substrategy is identified, and indicates whether with substrategy.If having
Substrategy, then obtain substrategy according to service condition from value-added service strategic server.
Optionally, total strategy includes being chosen whether to obtain value-added service content according to video attribute.
That is, value-added service content is obtained when user plays live and/or program request, and according to total plan
The display moment of slightly middle instruction is shown in currently playing video.Substrategy is included according to industry
User property, video attribute, video type, channel number, video content in business state and
The information such as user operation choose whether to obtain value-added service content from value-added service content server.
Substrategy is compared to total tactful more personalized and specific aim.For example, can go extensively for paying
Accuse the ad content that user is not obtained in value-added service;When user watches sports event live broadcast,
Show that dialog box is predicted in score in current race video;When user watches popular video display, enter
Row advertisement pushing.
Preferably, the policy update time is also included in total strategy or substrategy, such as when specific
Between point update total strategy or substrategy, or update total tactful or sub- plan according to Fixed Time Interval
Slightly.
Preferably, table is adopted between value-added service unit 302 and value-added service strategic server
The structure of the extension Javascript definition strategy objects shown in 1- tables 3 is interacted.
The Set Top Box that a kind of multi-service based on video of the present invention is interacted, can not affect existing
In the case of having video traffic, merge value-added service so that value added service provider is without complete
Relying on DTV licence plate side or video provider carries out value-added service push.Video unit 301
Interact with video traffic server, value-added service unit 302 and value-added service policy service
Device and value-added service Resource Server are interacted, not mutual between video traffic and value-added service content
Affect., to existing set top box upgrading, can rise in value with by the way of software upgrading or HardwareUpgring
Service provider can more flexibly provide the user more rich, more personalized service,
User's viscosity of video and value-added service is enhanced, Consumer's Experience is improved.The present invention is not only propped up
The addition value-added service content in existing digital TV video frequency is held, can also be supported in such as TV
Addition in the video that the video software (such as Sohu's video, Tengxun's video etc.) of box is played increases
Value business tine.
Fig. 4 is an enforcement of the system that a kind of multi-service based on video of the present invention is interacted
Illustrate and be intended to.As shown in figure 4, including Set Top Box 401, video traffic server 402, increasing
Value business game server 403 and value-added service Resource Server 404, wherein, Set Top Box 401
It is identical with the Set Top Box shown in Fig. 3, including video unit 4011 and value-added service unit 4012.
Video traffic server 402 is in DTV licence plate side or video provider side, increment industry
Business strategic server 403 and value-added service Resource Server 404 in value added service provider side,
The offer of offer with the value-added service of video traffic is relatively independent.Value added service provider can be more
Plus more rich, more personalized service is flexibly provided the user, enhance video and increment
User's viscosity of business, improves Consumer's Experience.The present invention supports not only existing DTV
Add value-added service content in video, the video software in such as TV box can also be supported
Add value-added service content in the video that (such as Sohu's video, Tengxun's video etc.) is played.
Fig. 6 is the information exchange figure of the present invention, with reference to Fig. 5 and Fig. 6 to flow process of the present invention
Illustrate.
Step 601, certification of starting shooting, set-top box video unit obtains industry from video traffic server
Business state and value-added service policy server address.Service condition includes that user property, video belong to
Property, video type, channel number, video content and user operation.
Step 602, the value-added service unit of Set Top Box obtains value-added service strategy from video unit
Server address.
Step 603, value-added service unit obtains total strategy from value-added service strategic server, always
Identify with substrategy in strategy, when carrying out live substrategy is obtained.
Step 604, video unit obtains broadcasting content and plays out from video traffic server.
The service condition of currently playing video is passed to value-added service by step 605, video unit
Unit.
Step 606, value-added service unit judges Current Content for live basketball according to service condition
Race, from value-added service server substrategy is obtained.Substrategy is 10 points of baskets at the same day 21
Ball shows the guess page when competing.
Step 607, value-added service unit is obtained according to substrategy from value-added service Resource Server
Value-added service content, that is, content of pages of guessing.
The guess page is added to currently playing Basketball Match by step 608, value-added service unit
In video, such as Fig. 5 left sides show.
Step 609, user guesses to total score, submits guess result to.Value-added service list
Guess result is reported value-added service Resource Server by unit so that user and value-added service resource
Server is interacted.
Method, Set Top Box and system that a kind of multi-service based on video of the present invention is interacted, energy
Enough in the case where existing video traffic is not affected, merge value-added service so that value-added service is carried
Value-added service push is carried out without being completely dependent on DTV licence plate side for business, can be more flexible
Provide the user more rich, more personalized service, enhance video and value-added service
User's viscosity, improves Consumer's Experience.
One of ordinary skill in the art will appreciate that realizing all or part of step of above-described embodiment
Suddenly can be completed by hardware, it is also possible to which the hardware that correlation is instructed by program is completed, institute
The program stated can be stored in a kind of computer-readable recording medium, and storage mentioned above is situated between
Matter can be read-only storage, disk or CD etc..
Description of the invention is given for the sake of example and description, and is not exhaustively
Or the form disclosed in limiting the invention to.Many modifications and variations are for the common skill of this area
It is obvious for art personnel.It is to more preferably illustrate the principle of the present invention to select and describe embodiment
And practical application, and one of ordinary skill in the art is made it will be appreciated that the present invention is suitable so as to design
In the various embodiments with various modifications of special-purpose.
Claims (17)
1. a kind of method that multi-service based on video is interacted, it is characterised in that include:
The service condition and value-added service plan of currently playing video are obtained from video traffic server
Omit server address;
According to the value-added service policy server address from the value-added service strategic server
Obtain total strategy;
Obtain from value-added service Resource Server and increase according to the service condition and total strategy
Value business tine;
The value-added service content is added in the currently playing video and is shown.
2. method according to claim 1, it is characterised in that the service condition bag
Include user property, video attribute, video type, channel number, video content and user operation.
3. method according to claim 2, it is characterised in that total strategy includes:
When live content is played, from the value-added service Resource Server increment industry is obtained
Business content;And/or
When play-on-demand content, from the value-added service Resource Server increment industry is obtained
Business content.
4. method according to claim 2, it is characterised in that total strategy is also wrapped
Include the display moment of the value-added service;
The value-added service content is added into the currently playing video at the display moment
Middle display.
5. method according to claim 2, it is characterised in that also include:
Judged whether with substrategy according to total strategy;
If having the substrategy, taken from the value-added service strategy according to the service condition
Business device obtains the substrategy;
Obtained from the value-added service Resource Server according to the service condition and the substrategy
Take value-added service content.
6. method according to claim 5, it is characterised in that the substrategy includes
The display moment of the value-added service;
The value-added service content is added into the currently playing video at the display moment
Middle display.
7. the method according to claim 2-6 any one, it is characterised in that by institute
State value-added service content to be added to after the step of showing in the currently playing video, also wrap
Include:
Interacted with the value-added service Resource Server according to the user operation.
8. the Set Top Box that a kind of multi-service based on video is interacted, it is characterised in that include:
Video unit, for obtaining the service condition of currently playing video from video traffic server
With value-added service policy server address;
Value-added service unit, for according to the value-added service policy server address from the increasing
Value business game server obtains total strategy;According to the service condition and total strategy from increasing
Value service resources server obtains value-added service content;The value-added service content is added into institute
State in currently playing video and show.
9. Set Top Box according to claim 8, it is characterised in that the service condition
Including user property, video attribute, video type, channel number, video content and user behaviour
Make.
10. Set Top Box according to claim 9, it is characterised in that total strategy bag
Include:
The value-added service unit, specifically for when live content is played, from the increment industry
Business Resource Server obtains the value-added service content;And/or
When play-on-demand content, from the value-added service Resource Server increment industry is obtained
Business content.
11. Set Top Boxes according to claim 9, it is characterised in that total strategy is also
Including the display moment of the value-added service;
The value-added service unit is additionally operable to show the moment by the value-added service content described
It is added in the currently playing video and shows.
12. Set Top Boxes according to claim 9, it is characterised in that the value-added service
Unit, is additionally operable to be judged whether with substrategy according to total strategy;If having the sub- plan
Slightly, then according to the service condition from the value-added service strategic server acquisition sub- plan
Slightly;Obtained from the value-added service Resource Server according to the service condition and the substrategy
Value-added service content.
13. Set Top Boxes according to claim 12, it is characterised in that the substrategy
Including the display moment of the value-added service;
The value-added service unit, is additionally operable to show the moment by the value-added service content described
It is added in the currently playing video and shows.
14. Set Top Boxes according to claim 9-13 any one, it is characterised in that
The value-added service unit, is additionally operable to be taken with the value-added service resource according to the user operation
Business device is interacted.
The system that a kind of 15. multi-services based on video are interacted, it is characterised in that include:
Set Top Box, the Set Top Box is the Set Top Box that any one is related in claim 8-14;
Video traffic server, for issuing the business shape of currently playing video to the Set Top Box
State and value-added service policy server address;
Value-added service strategic server, for issuing total strategy to the Set Top Box;
Value-added service Resource Server, for issuing value-added service content to the Set Top Box.
16. systems according to claim 15, it is characterised in that the value-added service
Strategic server, is additionally operable to issue substrategy to the Set Top Box.
17. systems according to claim 15 or 16, it is characterised in that the increment
Service resources server, is additionally operable to be interacted with the Set Top Box.
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