CN106559480A - A kind of on-line off-line data communication method, device and terminal - Google Patents
A kind of on-line off-line data communication method, device and terminal Download PDFInfo
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- CN106559480A CN106559480A CN201610929241.3A CN201610929241A CN106559480A CN 106559480 A CN106559480 A CN 106559480A CN 201610929241 A CN201610929241 A CN 201610929241A CN 106559480 A CN106559480 A CN 106559480A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses a kind of on-line off-line data communication method, device and terminal, the method includes：Obtain the positional information of user side；Detect the user side to perform based on action on the default line of preset service side；Information under the line of the service side is obtained according to the positional information；Information under the line is pushed to the user side.The solution of the present invention, can overcome used in prior art inconvenient, treatment effeciency low and the defect such as poor user experience, realize the beneficial effect that easy to use, treatment effeciency is high and Consumer's Experience is good.
Description
Technical field
The invention belongs to technical field of data processing, and in particular to a kind of on-line off-line data communication method, device and end
End.
Background technology
The development of electric business (i.e. ecommerce) causes very big impact to channel under the line of the traditional forms of enterprises, many tradition canals
Under road and line, solid shop/brick and mortar store is just increasingly stranded, and how farthest to bring the effect of solid shop/brick and mortar store under line into play, to disappear
The person of expense provides more convenient, quality services, is problem of most manufacturing enterprises in thinking.
In prior art, exist in-convenience in use, treatment effeciency is low and the defect such as poor user experience.
The content of the invention
It is an object of the present invention to be directed to drawbacks described above, there is provided a kind of on-line off-line data communication method, device and end
End, reaches the effect for lifting property easy to use to solve user in prior art to servicing inconvenient problem with use under line.
The present invention provides a kind of on-line off-line data communication method, including：Obtain the positional information of user side；Detect institute
State user side to perform based on action on the default line of preset service side；Obtained under the line of the service side according to the positional information
Information；Information under the line is pushed to the user side.
Alternatively, the user side, including：Can be with the client of service side communication.
Alternatively, the positional information of user side is obtained, including：Obtain by position sensor, gyroscope, communication module extremely
The positional information of one of few user side for detecting；And/or, in the useful life of the default service side,
Detect the user side and open the default map page；By the locating module with the map page adaptation, positioning is described
The positional information of user side.
Alternatively, detect the user side to perform based on action on the default line of preset service side, including：Detect institute
State the user side scanning electronic information code of service side or the electronic information code of the service side is pinned in the user side
Preset duration, to be pinned the preset duration when the user side scanning electronic information code or the electronic information code
When, determine action on line of the user side execution based on the service side；Wherein, the electronic information code, including：Two dimension
At least one of code, bar code, electronic tag, ID marks；And/or, detect the user side and click on pushing away for the service side
Guangxin ceases, when the user side clicks on the promotion message, to determine that the user side performs the line based on the service side
Upper action；Wherein, the promotion message, including：Promote the page, promotion link, promote at least one of animation.
Alternatively, information under the line of the service side is obtained according to the positional information, including：Believing apart from the position
In the preset range of breath, and/or by the preset order apart from the positional information from the close-by examples to those far off, obtain under the line of the service side
Information；Wherein, information under the line, including：The title of side, mark, bit map/bitmap, service content, promotion message, in advance are serviced under line
If at least one of navigation way of mode of transportation.
Alternatively, also include：Information under the line is shown；Wherein, information under the line is shown, is wrapped
Include：When under the line, information includes the title and/or mark that side is serviced under line, in the first area of default displayed page,
Show the title and/or the mark that side is serviced under more than one described line；And/or, when under the line, information includes line
During the navigation way of the bit map/bitmap, and/or default mode of transportation of lower service side, in the second area of default displayed page, press
With the positional information distance, show
Line；And/or, when under the line, information includes servicing the service content and/or promotion message of side under line, in default displaying page
3rd region in face, and/or when the user side open the default map page when in arbitrary viewing area of the map page
Domain, shows the service content and/or the promotion message that side is serviced under line described at least one.
Alternatively, also include：Information under the line is updated；Wherein, information under the line is updated, is wrapped
Include：Set up the annexation under action and the line between information on the line；Detect on the line under action and the line
At least one of information has renewal；Obtain the fresh information of at least one of information under action and the line on the line；According to
The fresh information, updates the annexation, with the annexation obtained based on renewal, information under the line is carried out
Obtain.
Alternatively, also include：Information under the line is stored；Wherein, information under the line is stored, is wrapped
Include：By the presetting database and/or predetermined server of the service side, information under the line of the service side is stored,
By accessing the data base and/or the server, to obtain to information under the line of storage.
Match with said method, another aspect of the present invention provides a kind of on-line off-line data communication apparatus, including：Obtain
Unit, for obtaining the positional information of user side；Determining unit, performs based on preset service side for detecting the user side
Default line on action；The acquiring unit, is additionally operable to information under the line according to the positional information acquisition service side；Hold
Row unit, for pushing information under the line to the user side.
Alternatively, the user side, including：Can be with the client of service side communication.
Alternatively, acquiring unit, including：Receiver module, for obtaining by position sensor, gyroscope, communication module
At least one the positional information of the user side that detects；And/or, locating module, in the default service
In the useful life of side, detect the user side and open the default map page；The locating module, be additionally operable to by with institute
The locating module of map page adaptation is stated, the positional information of the user side is positioned.
Optionally it is determined that unit, including：First detection module, scans the service side for detecting the user side
Electronic information code or the electronic information code of the service side pinned preset duration in the user side, with as the user
When the side scanning electronic information code or the electronic information code are pinned the preset duration, determine that the user side is performed
Action on line based on the service side；Wherein, the electronic information code, including：Quick Response Code, bar code, electronic tag, ID marks
At least one of know；And/or, the second detection module clicks on the promotion message of the service side for detecting the user side,
When the user side clicks on the promotion message, to determine action on line of the user side execution based on the service side；
Wherein, the promotion message, including：Promote the page, promotion link, promote at least one of animation.
Alternatively, acquiring unit, including：Calling module, in the preset range apart from the positional information, and/
Or by the preset order apart from the positional information from the close-by examples to those far off, obtain information under the line of the service side；Wherein, under the line
Information, including：The title of service side, mark, bit map/bitmap, service content, promotion message, the navigation road of default mode of transportation under line
At least one of line.
Alternatively, also include：The performance element, is additionally operable to be shown information under the line；Wherein, the execution
Unit, including：Display module, for when information includes title and/or mark that side is serviced under line under the line, default
The first area of displayed page, shows the title and/or the mark that side is serviced under more than one described line；And/or, institute
Display module is stated, is additionally operable to when information includes the navigation of the bit map/bitmap, and/or default mode of transportation of service side under line under the line
During route, in the second area of default displayed page, by with the positional information distance, show line described at least one
The bit map/bitmap and/or the navigation way of lower service side；And/or, the display module is additionally operable to when information under the line
Including the service content of side being serviced under line and/or during promotion message, in the 3rd region of default displayed page, and/or work as institute
State when user side opens the default map page in arbitrary viewing area of the map page, show under line described at least one
The service content and/or the promotion message of service side.
Alternatively, also include：The performance element, is additionally operable to be updated information under the line；Wherein, the execution
Unit, also includes：Update module, for setting up the annexation on the line under action and the line between information；It is described more
New module, is additionally operable to detect on the line that at least one of information has renewal under action and the line；The update module, also
For obtaining the fresh information of at least one of information under action and the line on the line；The update module, is additionally operable to root
According to the fresh information, the annexation is updated, with the annexation obtained based on renewal, information under the line is entered
Row is obtained.
Alternatively, also include：The performance element, is additionally operable to store information under the line；Wherein, the execution
Unit, also includes：Memory module, for by the presetting database and/or predetermined server of the service side, to the service
Under the line of side, information is stored, with by accessing the data base and/or the server, to information under the line of storage
Obtained.
Match with said apparatus, further aspect of the present invention provides a kind of terminal, including：Above-described on-line off-line number
According to communication device.
The solution of the present invention, by according to user present position, when scanning input Quick Response Code or length press Quick Response Code or point
When hitting service sidesway moved end advertisement picture, the landing page of service side is jumped to immediately (for example：At least one clothes serviced under line
The business page), and from trend its Push Service side brand shop address, sales promotion information etc., lift user and service under line is used just
Victory.(length is pressed Quick Response Code or clicks on the page of the steerings such as advertisement, is also sometimes jump page)
Further, information on line and Xian Xia brand shops are chained up by the solution of the present invention by Quick Response Code, are created on line
Under line integration processing mode (for example：Marketing model) so that user is to the property easy to use that services under online service and line
Can get a promotion with experience.
Further, the solution of the present invention, by connecting online service, can obtain the information serviced under line, so as to for use
Family simplifies the acquisition information channel serviced under line, improves and service under line is used (for example：Purchase line under product) convenience
Convenience.
Thus, the solution of the present invention, by according to user side present position, when user side connects online service, realizing
With the communication serviced under line, to show the information serviced under line to user side, in solving prior art, user is made to service under line
With inconvenient problem, so as to, overcome inconvenient, treatment effeciency used in prior art low and poor user experience defect, it is real
The existing beneficial effect that easy to use, treatment effeciency is high and Consumer's Experience is good.
Other features and advantages of the present invention will be illustrated in the following description, also, partly be become from description
Obtain it is clear that or being understood by implementing the present invention.
Below by drawings and Examples, technical scheme is described in further detail.
Description of the drawings
Fig. 1 is the schematic flow sheet of an embodiment of the on-line off-line data communication method of the present invention；
Fig. 2 is the schematic flow sheet of an embodiment of the positional information of acquisition user side in the method for the present invention；
Fig. 3 be the method for the present invention in update process an embodiment schematic flow sheet；
Fig. 4 is the structural representation of an embodiment of the on-line off-line data communication apparatus of the present invention；
Fig. 5 be the present invention terminal an embodiment line under service side flow of navigation schematic diagram.
With reference to accompanying drawing, in the embodiment of the present invention, reference is as follows：
102- acquiring units；1022- receiver modules；1024- locating modules；1026- calling modules；104- determining units；
1042- first detection modules；The second detection modules of 1044-；106- performance elements；1062- display modules；1064- update modules；
1066- memory modules.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with the specific embodiment of the invention and
Corresponding accompanying drawing is clearly and completely described to technical solution of the present invention.Obviously, described embodiment is only the present invention one
Section Example, rather than the embodiment of whole.Based on the embodiment in the present invention, those of ordinary skill in the art are not doing
The every other embodiment obtained under the premise of going out creative work, belongs to the scope of protection of the invention.
A kind of embodiments in accordance with the present invention, there is provided on-line off-line data communication method, the side of the present invention as shown in Figure 1
The schematic flow sheet of one embodiment of method.The on-line off-line data communication method can include：
At step S110, the positional information of user side is obtained.Wherein, the user side, can include：Can with it is described
The client of service side communication.
Thus, by the positional information of acquisition user side, can push based on information under the line of positional information for user side
There is provided precisely and reliable foundation.
A process of the positional information of user side in an optional example, is obtained in step S110, can be included：Obtain
Take the positional information of the user side detected by least one of position sensor, gyroscope, communication module.
For example：Communication module, can include GPRS module, 3G module, 4G LTE modules, 5G modules, WIFI module etc..
In an optional example, can be with reference to the position letter that user side is obtained in the method for the present invention shown in Fig. 2
The schematic flow sheet of one embodiment of breath, obtains another mistake of the positional information of user side in further illustrating step S110
Journey.
Step S210, in the useful life of the default service side, detects the user side and opens defaultly
Diagram page.
Step S220, by the locating module with the map page adaptation, positions the position letter of the user side
Breath.
For example：Within the event promotion phase, when user opens " Baidu map " APP, system can be automatically positioned customer location.
Thus, the positional information of user side is obtained by way of detecting or positioning, acquisition modes are flexible, and reliability
It is high.
At step S120, detect the user side and perform based on action on the default line of preset service side.
Thus, by determining whether user side performs action on line, so as to obtain for whether information under line provides it is accurate and
Reliable to obtain opportunity, hommization is good.
In an optional example, the user side is detected in step S120 and performs the default line based on preset service side
One process of upper action, can include：Detect electronic information code or the clothes that the user side scans the service side
The electronic information code of business side is pinned preset duration in the user side, with when the user side scan the electronic information code,
Or the electronic information code is when being pinned the preset duration, determines and move on line that the user side performs based on the service side
Make.
Wherein, the electronic information code, can include：At least one of Quick Response Code, bar code, electronic tag, ID marks.
In an optional example, the user side is detected in step S120 and performs the default line based on preset service side
Another process of upper action, can include：The promotion message that the user side clicks on the service side is detected, with when described
When user side clicks on the promotion message, action on line of the user side execution based on the service side is determined.
Wherein, the promotion message, can include：Promote the page, promotion link, promote at least one of animation.For example：
Promotion message, can be advertising message.
Thus, action on line is performed by manner of execution such as scanning, clicks, executive mode is easy, and connection reliability is high.
At step S130, information under the line of the service side is obtained according to the positional information.
For example：According to user present position, when scanning input Quick Response Code or length press Quick Response Code or click on service side shifting
During the advertisement picture of end, information under line is obtained.
Thus, by based on action on line, obtaining based on information under the line of positional information, can be by Quick Response Code by line
Side is serviced (for example under information and line：Xian Xia brand shops) it is chained up, create the data communication method (example of on-line off-line integration
Such as：Marketing model).
In an optional example, information under the line of the service side in step S130, is obtained according to the positional information,
Can include：In the preset range apart from the positional information, and/or by apart from the positional information from the close-by examples to those far off default
Sequentially, obtain information under the line of the service side.
Wherein, information under the line, can include：The title of service side, mark, bit map/bitmap, service content, popularization under line
At least one of information, navigation way of default mode of transportation.
For example：When advertisement picture on the line of scanning input Quick Response Code or click service side, " brand shop is jumped to immediately
The information pushing page " is (for example：Hang on the server in service side store).
Thus, by obtaining information under the line in the certain distance based on positional information so that under line, information is to user
More preferably, hommization is more excellent for the dependable with function of speech.
At step S140, information under the line is pushed to the user side.
For example：Immediately the landing page of service side is jumped to, and from its Push Service side brand shop address of trend, promotion letter
Breath etc..
Thus, by user side push line based on positional information it is offline under, acquisition information canal can be simplified for user
Road, improves on-line off-line data communication (for example：Purchase line under product) convenience.
In an optional embodiment, can also include：Information under the line is shown.
For example：The page can have three parts：Top, middle part and bottom.
In an optional example, a process being shown to information under the line can include：When under the line
When information can include the title and/or mark that side is serviced under line, in the first area of default displayed page, show one with
The title and/or the mark of side are serviced under the upper line.
For example：Top for " first service side, second service side, the 3rd service side " mark (for example：LOGO).
In an optional example, another process being shown to information under the line can include：When the line
When lower information can include the navigation way of the bit map/bitmap, and/or default mode of transportation that side is serviced under line, in default displaying page
The second area in face, by with the positional information distance, show the bit map/bitmap for servicing side described at least one under line
And/or the navigation way.
For example：The embedded bit map/bitmap in middle part is (for example：Baidu map), can according to user present position, from trend its push away from
From nearest respective service side brand shop bit map/bitmap, and nearest brand shop's title and " details ", " navigation " button are carried, so as to
User checks the details page of the brand shop (for example：The details page can include the information such as specific address and phone) and various traffic
The navigation way of instrument.
In an optional example, another process being shown to information under the line can include：When the line
Lower information can include the service content of side being serviced under line and/or during promotion message, the 3rd region of default displayed page,
And/or when the user side opens the default map page in arbitrary viewing area of the map page, show at least one
The service content and/or the promotion message of side are serviced under the individual line.
For example：Bottom is advertisement position, can be directed to the advertising promotion information in the display region (for example：Specific model and price
Deng), to promote user's purchase intention, this page can be permanently effective.
For example：Neighbouring preset range is (for example：Can according to user's request arrange one kilometer, three kilometers, five kilometers, ten
Kilometer etc.) in have a respective service side brand shop, system will show respective service side in the lower right corner of " Baidu map " homepage automatically
Advertisement, and immediately to user push three kilometers in respective service side brand shop information.
Thus, shown by the subregion to information under line, can be obtained with convenient user and be believed under the line that side is serviced under line
Breath, and then facilitate user to the selection and use of side are serviced under line, Consumer's Experience is more preferably.
In an optional embodiment, can also include：Information under the line is updated.
In an optional example, the stream of an embodiment of process can be updated in the method for the present invention with reference to shown in Fig. 3
Journey schematic diagram, further illustrates the detailed process being updated to information under the line.
Step S310, sets up the annexation under action and the line between information on the line.
Step S320, detects on the line that at least one of information has renewal under action and the line.
Step S330, obtains the fresh information of at least one of information under action and the line on the line.
Step S340, according to the fresh information, updates the annexation, is closed with the connection obtained based on renewal
System, obtains to information under the line.
Thus, by the renewal to information under action on line and line, it is ensured that the reliability of on-line off-line data communication,
And user obtain line under information real-time and accuracy.
In an optional embodiment, can also include：Information under the line is stored.
In an optional example, information under the line is stored, can be included：By the default of the service side
Data base and/or predetermined server, store to information under the line of the service side, with by access the data base and/
Or the server, information under the line of storage is obtained.
Thus, by the storage to information under line, to be called when needed, can be lifted to acquisition of information under line
Efficiency and reliability.
The substantial amounts of verification experimental verifications of Jing, using the technical scheme of the present embodiment, by according to user present position, when user sweeps
When Quick Response Code or length are retouched by Quick Response Code or clicking on service sidesway moved end advertisement picture, jump to the landing page of service side immediately
Face, and from trend its Push Service side brand shop address, sales promotion information etc., user is lifted to the convenience for using is serviced under line.
Embodiments in accordance with the present invention, additionally provide a kind of on-line off-line number corresponding to on-line off-line data communication method
According to communication device.The structural representation of one embodiment of the device of the present invention shown in Figure 4.The on-line off-line data communication dress
Putting can be including：Acquiring unit 102, determining unit 104 and performance element 106.
In one example, acquiring unit 102, can be used for obtaining the positional information of user side.Wherein, the user
Side, can include：Can be with the client of service side communication.The concrete function of the acquiring unit 102 and process are referring to step
Rapid S110.
Thus, by the positional information of acquisition user side, can push based on information under the line of positional information for user side
There is provided precisely and reliable foundation.
Alternatively, acquiring unit 102, can include：Receiver module 1022.
In an optional specific example, receiver module 1022 can be used for obtaining by position sensor, gyroscope, lead to
The positional information of the user side that at least one of letter module is detected.
For example：Communication module, can include GPRS module, 3G module, 4G LTE modules, 5G modules, WIFI module etc..
Alternatively, acquiring unit 102, can also include：Locating module 1024.
In an optional specific example, locating module 1024 can be used for the validity period in the default service side
In limit, detect the user side and open the default map page.The concrete function of the locating module 1024 and process are referring to step
Rapid S210.
In an optional specific example, the locating module 1024 is can be also used for by suitable with the map page
The locating module 1024 matched somebody with somebody, positions the positional information of the user side.The concrete function of the locating module 1024 and process
Referring further to step S220.
For example：Within the event promotion phase, when user opens " Baidu map " APP, system can be automatically positioned customer location.
Thus, the positional information of user side is obtained by way of detecting or positioning, acquisition modes are flexible, and reliability
It is high.
In one example, determining unit 104, can be used for detecting the user side execution based on preset service side
Action on default line.The concrete function of the determining unit 104 and process are referring to step S120.
Thus, by determining whether user side performs action on line, so as to obtain for whether information under line provides it is accurate and
Reliable to obtain opportunity, hommization is good.
Optionally it is determined that unit 104, can include：First detection module 1042.
In an optional specific example, first detection module 1042 can be used for detecting the user side scanning institute
The electronic information code of the electronic information code or the service side of stating service side is pinned preset duration in the user side, to work as
When the user side scanning electronic information code or the electronic information code are pinned the preset duration, the use is determined
Action on line of the family side execution based on the service side.
Wherein, the electronic information code, can include：At least one of Quick Response Code, bar code, electronic tag, ID marks.
Optionally it is determined that unit 104, can also include：Second detection module 1044.
In an optional specific example, the second detection module 1044 can be used for detecting the user side click institute
The promotion message of service side is stated, when the user side clicks on the promotion message, to determine that the user side is performed based on institute
State action on the line of service side.
Wherein, the promotion message, can include：Promote the page, promotion link, promote at least one of animation.
Thus, action on line is performed by manner of execution such as scanning, clicks, executive mode is easy, and connection reliability is high.
In one example, the acquiring unit 102, can be also used for obtaining the service side according to the positional information
Line under information.The concrete function of the acquiring unit 102 and process are referring further to step S130.
For example：According to user present position, when scanning input Quick Response Code or length press Quick Response Code or click on service side shifting
During the advertisement picture of end, information under line is obtained.
Thus, by based on action on line, obtaining based on information under the line of positional information, can be by Quick Response Code by line
Side is serviced (for example under information and line：Xian Xia brand shops) it is chained up, create the data communication method (example of on-line off-line integration
Such as：Marketing model).
Alternatively, acquiring unit 102, can also include：Calling module 1026.
In an optional specific example, calling module 1026 can be used in the default model apart from the positional information
Enclose interior, and/or by the preset order apart from the positional information from the close-by examples to those far off, obtain information under the line of the service side.
Wherein, information under the line, can include：The title of service side, mark, bit map/bitmap, service content, popularization under line
At least one of information, navigation way of default mode of transportation.
For example：When advertisement picture on the line of scanning input Quick Response Code or click service side, " brand shop is jumped to immediately
The information pushing page " is (for example：Hang on the server in service side store).
Thus, by obtaining information under the line in the certain distance based on positional information so that under line, information is to user
More preferably, hommization is more excellent for the dependable with function of speech.
In one example, performance element 106, can be used for pushing information under the line to the user side.The execution
The concrete function of unit 106 and process are referring to step S140.
For example：Immediately the landing page of service side is jumped to, and from its Push Service side brand shop address of trend, promotion letter
Breath etc..
Thus, by user side push line based on positional information it is offline under, acquisition information canal can be simplified for user
Road, improves on-line off-line data communication (for example：Purchase line under product) convenience.
In an optional embodiment, the performance element 106 can be also used for opening up information under the line
Show.
Alternatively, the performance element 106, can include：Display module 1062.
For example：The page can have three parts：Top, middle part and bottom.
In an optional example, display module 1062 can be used for when under the line, information can include servicing under line
When the title and/or mark of side, in the first area of default displayed page, show the institute that side is serviced under more than one described line
State title and/or the mark.And/or,
For example：Top for " first service side, second service side, the 3rd service side " mark (for example：LOGO).
In an optional example, the display module 1062 is can be also used for when under the line, information can include line
During the navigation way of the bit map/bitmap, and/or default mode of transportation of lower service side, in the second area of default displayed page, press
With the positional information distance, show
Line.
For example：The embedded bit map/bitmap in middle part is (for example：Baidu map), can according to user present position, from trend its push away from
From nearest respective service side brand shop bit map/bitmap, and nearest brand shop's title and " details ", " navigation " button are carried, so as to
User checks the details page of the brand shop (for example：The details page can include the information such as specific address and phone) and various traffic
The navigation way of instrument.
In an optional example, the display module 1062 is can be also used for when under the line, information can include line
When the service content and/or promotion message of lower service side, in the 3rd region of default displayed page, and/or as the user
Side services side when opening the default map page under arbitrary viewing area of the map page, line described in displaying at least one
The service content and/or the promotion message.
For example：Bottom is advertisement position, can be directed to the advertising promotion information in the display region (for example：Specific model and price
Deng), to promote user's purchase intention, this page can be permanently effective.
For example：Neighbouring preset range is (for example：Can according to user's request arrange one kilometer, three kilometers, five kilometers, ten
Kilometer etc.) in have a respective service side brand shop, system will show respective service side in the lower right corner of " Baidu map " homepage automatically
Advertisement, and immediately to user push three kilometers in respective service side brand shop information.
Thus, shown by the subregion to information under line, can be obtained with convenient user and be believed under the line that side is serviced under line
Breath, and then facilitate user to the selection and use of side are serviced under line, Consumer's Experience is more preferably.
In an optional embodiment, the performance element 106 can be also used for carrying out more information under the line
Newly.
Alternatively, the performance element 106, can also include：Update module 1064.
In an optional specific example, update module 1064 can be used for setting up on the line under action and the line
Annexation between information.The concrete function of the update module 1064 and process are referring to step S310.
In an optional specific example, the update module 1064, can be also used for detecting on the line action and
Under the line, at least one of information has renewal.The concrete function of the update module 1064 and process are referring further to step S320.
In an optional specific example, the update module 1064 can be also used for obtaining action and institute on the line
State the fresh information of at least one of information under line.The concrete function of the update module 1064 and process are referring further to step S330.
In an optional specific example, the update module 1064 can be also used for, according to the fresh information, updating
The annexation, with the annexation obtained based on renewal, is obtained to information under the line.The update module
1064 concrete function and process are referring further to step S340.
Thus, by the renewal to information under action on line and line, it is ensured that the reliability of on-line off-line data communication,
And user obtain line under information real-time and accuracy.
In an optional embodiment, the performance element 106 can be also used for depositing information under the line
Storage.
Alternatively, the performance element 106, can also include：Memory module 1066.
In an optional specific example, memory module 1066 can be used for the presetting database by the service side
And/or predetermined server, information under the line of the service side is stored, with by accessing the data base and/or described
Server, obtains to information under the line of storage.
Thus, by the storage to information under line, to be called when needed, can be lifted to acquisition of information under line
Efficiency and reliability.
The process and function realized due to the device of the present embodiment essentially correspond to the method shown in aforementioned Fig. 1 to Fig. 3
Embodiment, principle and example, therefore not detailed part in the description of the present embodiment may refer to mutually speaking on somebody's behalf in previous embodiment
It is bright, will not be described here.
The substantial amounts of verification experimental verifications of Jing, using technical scheme, will be had a monopoly under information on line and line by Quick Response Code
Shop is chained up, and creates the processing mode of on-line off-line integration (for example：Marketing model) so that user is to online service and line
The property easy to use of lower service and experience can get a promotion.
Embodiments in accordance with the present invention, additionally provide a kind of terminal corresponding to on-line off-line data communication apparatus.The end
End can include：Above-described on-line off-line data communication apparatus.
In an optional embodiment, example shown in Figure 5, the mistake of the on-line off-line data communication of the terminal
Journey, can include：When advertisement picture on the line of scanning input Quick Response Code or click service side, " brand shop is jumped to immediately
The information pushing page " is (for example：Hang on the server in service side store).
In an optional example, the page can have three parts：Top, middle part and bottom.
Alternatively, top for " first service side, second service side, the 3rd service side " mark (for example：LOGO).
Alternatively, middle part is embedded in bit map/bitmap (for example：Baidu map), can be according to user present position, from its push of trend
Closest respective service side brand shop bit map/bitmap, and nearest brand shop's title and " details ", " navigation " button are carried, with
Just user checks the details page of the brand shop (for example：The details page can include the information such as specific address and phone) and various friendships
The navigation way of logical instrument.
Wherein, bit map/bitmap, can on map service side (for example evident under line out：Arbitrary brand shop)
Address figure.
For example：Can be highlighted by way of arrow, highlighted by way of notable color, etc..
Alternatively, bottom is advertisement position, can be directed to the advertising promotion information in the display region (for example：Specific model and valency
Lattice etc.), to promote user's purchase intention, this page can be permanently effective.
Wherein, orientation display, can show the brand shop near which according to the position of different clients；Everyone position is not
Together, display information is different.For example：Brand shop's orientation positioned at the north can be included by user present position at south
The top of viewing area；User present position can include the brand shop's orientation positioned at the north in viewing area at west
Left side.
In an optional embodiment, within the event promotion phase, when user opens " Baidu map " APP, system meeting
Customer location is automatically positioned, such as neighbouring preset range (for example：Can be arranged according to user's request one kilometer, three kilometers, it is five public
In, ten kilometers etc.) in have respective service side brand shop, system will show in the lower right corner of " Baidu map " homepage automatically and accordingly take
Business side advertisement, and immediately to user push three kilometers in respective service side brand shop information.
The process and function realized due to the terminal of the present embodiment essentially correspond to the enforcement of the device shown in aforementioned Fig. 4
Example, principle and example, therefore not detailed part in the description of the present embodiment, may refer to the related description in previous embodiment,
This does not repeat.
The substantial amounts of verification experimental verifications of Jing, using technical scheme, by connecting online service, can obtain
The information of business, so as to the acquisition information channel serviced under line is simplified for user, improves and service under line is used (for example：Purchase
Product under line) convenience convenience.
To sum up, skilled addressee readily understands that, on the premise of not conflicting, above-mentioned each advantageous manner can from
Combined by ground, be superimposed.
Embodiments of the invention are the foregoing is only, the present invention is not limited to, for those skilled in the art
For member, the present invention can have various modifications and variations.All any modifications within the spirit and principles in the present invention, made,
Equivalent, improvement etc., should be included within scope of the presently claimed invention.
Claims (17)
1. a kind of on-line off-line data communication method, it is characterised in that include：
Obtain the positional information of user side；
Detect the user side to perform based on action on the default line of preset service side；
Information under the line of the service side is obtained according to the positional information；
Information under the line is pushed to the user side.
2. method according to claim 1, it is characterised in that the user side, including：Can communicate with the service side
Client.
3. method according to claim 1 and 2, it is characterised in that obtain the positional information of user side, including：
The position letter of the user side that acquisition is detected by least one of position sensor, gyroscope, communication module
Breath；
And/or,
In the useful life of the default service side, detect the user side and open the default map page；
By the locating module with the map page adaptation, the positional information of the user side is positioned.
4. the method according to one of claim 1-3, it is characterised in that detect the user side and perform based on default clothes
Action on the default line of business side, including：
Detect the user side electronic information code of the service side or the electronic information code of the service side are scanned described
User side is pinned preset duration, to be pinned when the user side scanning electronic information code or the electronic information code
During the preset duration, action on line of the user side execution based on the service side is determined；
Wherein, the electronic information code, including：At least one of Quick Response Code, bar code, electronic tag, ID marks；
And/or,
The promotion message that the user side clicks on the service side is detected, the promotion message is clicked on when the user side
When, determine action on line of the user side execution based on the service side；
Wherein, the promotion message, including：Promote the page, promotion link, promote at least one of animation.
5. the method according to one of claim 1-4, it is characterised in that the service side is obtained according to the positional information
Line under information, including：
In the preset range apart from the positional information, and/or by the preset order apart from the positional information from the close-by examples to those far off,
Obtain information under the line of the service side；
Wherein, information under the line, including：The title of side, mark, bit map/bitmap, service content, promotion message, in advance are serviced under line
If at least one of navigation way of mode of transportation.
6. the method according to one of claim 1-5, it is characterised in that also include：
Information under the line is shown；
Wherein,
Information under the line is shown, including：
When under the line, information includes the title and/or mark that side is serviced under line, in the first area of default displayed page,
Show the title and/or the mark that side is serviced under more than one described line；And/or,
When under the line, information includes the navigation way of the bit map/bitmap, and/or default mode of transportation that side is serviced under line, default
Displayed page second area, by with the positional information distance, show the institute for servicing side described at least one under line
State bit map/bitmap and/or the navigation way；And/or,
When under the line, information includes servicing the service content and/or promotion message of side under line, in default displayed page
3rd region, and/or when the user side opens the default map page in arbitrary viewing area of the map page, exhibition
Show the service content and/or the promotion message that side is serviced under line described at least one.
7. the method according to one of claim 1-6, it is characterised in that also include：
Information under the line is updated；
Wherein,
Information under the line is updated, including：
Set up the annexation under action and the line between information on the line；
Detect on the line that at least one of information has renewal under action and the line；
Obtain the fresh information of at least one of information under action and the line on the line；
According to the fresh information, the annexation is updated, with the annexation obtained based on renewal, under the line
Information is obtained.
8. the method according to one of claim 1-7, it is characterised in that also include：
Information under the line is stored；
Wherein,
Information under the line is stored, including：
By the presetting database and/or predetermined server of the service side, information under the line of the service side is stored,
By accessing the data base and/or the server, to obtain to information under the line of storage.
9. a kind of on-line off-line data communication apparatus, it is characterised in that include：
Acquiring unit, for obtaining the positional information of user side；
Determining unit, for detecting action on default line of the user side execution based on preset service side；
The acquiring unit, is additionally operable to information under the line according to the positional information acquisition service side；
Performance element, for pushing information under the line to the user side.
10. device according to claim 9, it is characterised in that the user side, including：Can be logical with the service side
The client of news.
11. devices according to claim 9 or 10, it is characterised in that acquiring unit, including：
Receiver module, for obtaining the user side detected by least one of position sensor, gyroscope, communication module
The positional information；
And/or,
Locating module, opens defaultly in the useful life of the default service side, detecting the user side
Diagram page；
The locating module, is additionally operable to, by the locating module with the map page adaptation, position the described of the user side
Positional information.
12. devices according to one of claim 9-11, it is characterised in that determining unit, including：
First detection module, scans the electronic information code of the service side or the service side for detecting the user side
Electronic information code pinned preset duration in the user side, to scan the electronic information code or institute when the user side
When stating electronic information code and being pinned the preset duration, action on line that the user side performs based on the service side is determined；
Wherein, the electronic information code, including：At least one of Quick Response Code, bar code, electronic tag, ID marks；
And/or,
Second detection module, clicks on the promotion message of the service side for detecting the user side, with when the user side
When clicking on the promotion message, action on line of the user side execution based on the service side is determined；
Wherein, the promotion message, including：Promote the page, promotion link, promote at least one of animation.
13. devices according to one of claim 9-12, it is characterised in that acquiring unit, including：
Calling module, in the preset range apart from the positional information, and/or by apart from the positional information by near and
Remote preset order, obtains information under the line of the service side；
Wherein, information under the line, including：The title of side, mark, bit map/bitmap, service content, promotion message, in advance are serviced under line
If at least one of navigation way of mode of transportation.
14. devices according to one of claim 9-13, it is characterised in that also include：
The performance element, is additionally operable to be shown information under the line；
Wherein,
The performance element, including：
Display module, for when information includes title and/or mark that side is serviced under line under the line, in default displaying page
The first area in face, shows the title and/or the mark that side is serviced under more than one described line；And/or,
The display module, is additionally operable to when under the line, information includes the bit map/bitmap, and/or default mode of transportation that side is serviced under line
Navigation way when, in the second area of default displayed page, by with the positional information distance, show at least one
The bit map/bitmap and/or the navigation way of side are serviced under the line；And/or,
The display module, is additionally operable to when under the line, information includes servicing the service content and/or promotion message of side under line,
The 3rd region of default displayed page, and/or when the user side open the default map page when in the map sheet
Arbitrary viewing area in face, shows the service content and/or the promotion message that side is serviced under line described at least one.
15. devices according to one of claim 9-14, it is characterised in that also include：
The performance element, is additionally operable to be updated information under the line；
Wherein,
The performance element, also includes：
Update module, for setting up the annexation on the line under action and the line between information；
The update module, is additionally operable to detect on the line that at least one of information has renewal under action and the line；
The update module, is additionally operable to obtain the fresh information of at least one of information under action and the line on the line；
The update module, is additionally operable to, according to the fresh information, update the annexation, described in obtaining based on renewal
Annexation, obtains to information under the line.
16. devices according to one of claim 9-15, it is characterised in that also include：
The performance element, is additionally operable to store information under the line；
Wherein,
The performance element, also includes：
Memory module, for by the presetting database and/or predetermined server of the service side, under the line to the service side
Information is stored, by accessing the data base and/or the server, to obtain to information under the line of storage
Take.
17. a kind of terminals, it is characterised in that include：On-line off-line data communication apparatus as described in claim 9-16 is arbitrary.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610929241.3A CN106559480A (en) | 2016-10-31 | 2016-10-31 | A kind of on-line off-line data communication method, device and terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610929241.3A CN106559480A (en) | 2016-10-31 | 2016-10-31 | A kind of on-line off-line data communication method, device and terminal |
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Cited By (1)
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