CN106504032A - Advertisement placement method and device in program - Google Patents
Advertisement placement method and device in program Download PDFInfo
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- CN106504032A CN106504032A CN201611075881.9A CN201611075881A CN106504032A CN 106504032 A CN106504032 A CN 106504032A CN 201611075881 A CN201611075881 A CN 201611075881A CN 106504032 A CN106504032 A CN 106504032A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention relates to the advertisement placement method and device in a kind of program, methods described includes：Obtain the interactive number that each program is participated in channel；The interactive number that each program is participated in channel is ranked up according to the number of quantity, and obtains ranking results；Interactive input program of the number in the range of a predetermined order is determined according to the ranking results, to throw in advertisement to each input program.Beneficial effects of the present invention are：The interactive user that can achieve to combine participation program interaction quantitatively carries out qualitatively overall arrangement, advertisement is thrown in in each specific program with more reasonable manner, advertising platform is enabled to carry out the optimization of advertising resource according to the number of interactive user, solve the total amount that current advertisement putting pattern is fixed from reasonable accommodation, make advertisement putting advertisement putting can be carried out according to interactive number or the burning hot degree of program, enable input advertisement to have significantly more efficient popularization.
Description
Technical field
The present embodiments relate to the advertisement placement method and dress in technical field of information processing, more particularly to a kind of program
Put.
Background technology
Businessman or manufacturer in order to improve the popularity of brand or product, often to through various channels to spectators use
Family advertisement, general push or the mode for throwing in advertisement are that manufacturer is provided to some TV stations, software, all kinds of platforms
The mode of patronage, advertisement is added in other specific channels and is broadcasted in special time, or is made at software unlatching interface
Introduce, or from all kinds of platforms by force to user's advertisement etc..
Generally, for same advertising platform, the advertisement that different sponsors makes can be indiscriminate when specific
Between spend and thrown in, no matter current user group's quantity, user group's personal characteristics and user group etc. so that in advertisement
Cannot effectively to user group's advertisement in release time, the effect of advertisement putting does not far reach patronage user is desired and pushes away
Wide purpose.
At present, some TV programme are while live, in order to be able to allow spectators user preferably to participate in into, typically can be with
The live of program is participated in by " shaking " function of such as certain letter on other communication platforms, the experience of spectators user is obtained
It is substantially improved.
In " shaking " function, utilize " shaking " that a lot of information relevant with spectators user can be gathered, for example, use
Can learn that spectators user watches in the geographical position at family, residing background, voice messaging etc., these information according to collection
Programme information or channel.
However, these recommendation methods are often generality, i.e., either what type of using throws in advertisement to which per family,
The target group of sponsor cannot be considered, the effect being often unable to reach desired by sponsor at present, also not can solve the problem that this
The product of a little problems or method occur.
Content of the invention
The present invention provides advertisement placement method and device in a kind of program, different to realize the participation in same channel
The interactive number of program is counted, to carry out advertisement putting in corresponding different channel with different prices.
In a first aspect, embodiments providing the advertisement placement method in a kind of program, methods described includes：
Obtain the interactive number that each program is participated in channel；
The interactive number that each program is participated in channel is ranked up according to the number of quantity, and obtains ranking results；
Interactive input program of the number in the range of a predetermined order is determined according to the ranking results, with to each throwing
Put program and throw in advertisement.
In conjunction with the other hand, in a kind of possible embodiment on the other hand, participate in the acquisition channel each
The interactive number of program, including：
Obtain the current locale belonging to the program；
Obtain the current time of the program；In preset time range according to belonging to current locale determines current locale
The interactive number of each program is participated in the channel.
In conjunction with the other hand, in a kind of possible embodiment on the other hand, methods described also includes：
The upload information of the interactive user in each program is obtained, parses to draw the context parameter in upload information；
The program coefficient of the program according to belonging to context parameter determines；
Interactive input program of the number in the range of a predetermined order is determined according to the ranking results, with to each throwing
Put program and throw in advertisement, including：
In conjunction with each program coefficient and the corresponding ranking results of each program coefficient, comprehensive determination is mutually moving
Input program of the number in a preset range.
In conjunction with the other hand, in a kind of possible embodiment on the other hand, methods described also includes：
Obtain the current release price of each program in some channels；
Detect whether the current release price belongs to the default Price Range of each program；
When the current release price belongs to the default Price Range of each program, to the current release price
Pushed；
When the front release price is not belonging to the default Price Range of each program, to the current release price
Pushed after modifying again.
In conjunction with the other hand, in a kind of possible embodiment on the other hand, methods described also includes：
Each program of the ranking in the ranking results in the range of the predetermined order is recommended；
Wherein, the content of the recommendation at least includes：The release price of each program in the range of the predetermined order,
The combination of or wherein more than two kinds in program coefficient and interactive number.
Second aspect, present invention also offers the advertisement delivery device in a kind of program, described device includes：
Acquisition module, for obtaining the interactive number for participating in each program in channel；
Order module, is ranked up according to the number of quantity for the interactive number to participating in each program in channel, and
Obtain ranking results；
Putting module, for determining interactive input section of the number in the range of a predetermined order according to the ranking results
Mesh, to throw in advertisement to each input program.
Above-mentioned device, the acquisition module include：
Regional acquisition submodule, for obtaining the current locale belonging to the program；
Determination sub-module, for obtaining the current time of the program；According to belonging to current locale determines current locale
The interactive number of each program is participated in preset time range in the channel.
Above-mentioned device, described device also include：
Parsing module, for obtaining the upload information of the interactive user in each program, parses to draw in upload information
Context parameter；
Coefficient determination module, for determining the program coefficient of affiliated program according to context parameter；
The putting module includes：
Comprehensive determining module, for combining each program coefficient and the corresponding sequence knot of each program coefficient
Really, interactive input program of the number in a preset range of comprehensive determination.
Above-mentioned device, described device also include：
Price acquisition module, for obtaining the current release price of each program in some channels；
Detection module, for detecting whether the current release price belongs to the default Price Range of each program；
Pushing module, for belong to when the current release price each program default Price Range when, to institute
State current release price to be pushed；
Modified module, for be not belonging to when the front release price each program default Price Range when, to institute
State after current release price is modified and push again.
Above-mentioned device, described device also include：
Recommending module, is pushed away for each program by ranking in the ranking results in the range of the predetermined order
Recommend；
Wherein, the content of the recommendation at least includes：The release price of each program in the range of the predetermined order,
The combination of or wherein more than two kinds in program coefficient and interactive number.
The present invention is by the statistics of the interactive number to participating in each program in some channels, and the row according to interactive number
The sequence result program higher to temperature carries out advertisement putting so that can be according to the interactive number of program when advertisement putting is carried out
Distinguishing input is carried out according to ranking results, the advertisement for needing to widely popularize is thrown in sequence program earlier above, compared with sequence
The less advertisement of dynamics is thrown in program compared with after, facilitates advertising platform according to the different advertisement matter for throwing in different quality of program
Amount is higher, it is achieved that the R. concomitans of advertising resource and program, and greatly improves advertisement promotion effect.
It should be appreciated that above general description and detailed description hereinafter are only exemplary and explanatory, not
The present invention can be limited.
Description of the drawings
Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows the enforcement for meeting the present invention
Example, and the principle for being used for explaining the present invention together with specification.
Fig. 1 is the schematic flow sheet of the advertisement placement method in the program according to an exemplary embodiment.
Fig. 2 is the schematic flow sheet for drawing program coefficient according to background according to an exemplary embodiment.
Fig. 3 is the schematic flow sheet of the release price modification according to an exemplary embodiment.
Fig. 4 is the device block diagram of the advertisement delivery device in the program according to an exemplary embodiment.
Fig. 5 is the device block diagram according to program coefficient adjustment ranking results according to an exemplary embodiment.
Fig. 6 is the device block diagram of the adjustment release price according to an exemplary embodiment.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment that states is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that, in order to just
Part related to the present invention rather than entire infrastructure is illustrate only in description, accompanying drawing.
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The process that describes as flow chart or method.Although each step is described as in flow chart the process of order, therein permitted
Multi-step can be implemented concurrently, concomitantly or simultaneously.Additionally, the order of each step can be rearranged, when which operates
When completing, the process can be terminated, it is also possible to have other steps being not included in accompanying drawing.Process and can correspond to
In method, function, code, subroutine, subprogram etc..
The present invention relates to the advertisement placement method and device in a kind of program, which mainly applies to the scene of advertisement putting,
For example carrying out the popularization of advertisement in software, advertisement promotion etc. being carried out in TV programme, its basic thought is：Participated in by statistics
The interactive number of each program interaction in channel, with the corresponding program of each interactive number of how many pairs according to interactive number or frequency
Road is recommended to sponsor with different prices, so that the advertising resource that throws in advertising platform more reasonably can be utilized,
More outstanding input channel is provided to sponsor simultaneously preferably to carry out advertisement promotion.
In the case of the present embodiment is applicable in the advertising platform with Central Control Module to carry out advertisement putting, should
Method can be executed by central controller, and wherein the device can be realized by software and/or hardware, usually can be integrated
In advertising platform, as shown in figure 1, the flow process for the advertisement placement method in a kind of program of exemplary embodiment of the present is shown
It is intended to, methods described specifically may include following steps：
In step 110, the interactive number for participating in each program in channel is obtained；
Total number of persons of the interactive number for interactive user, which can be represented by numeral, in a kind of feasible embodiment
In, the interactive number can be the online number of each concrete program of participation, or plays an active part in each program
Enliven number.
When counting to the interactive number, an interactive demographics report can be pushed to the online user of each program
Accuse, the online user for participating in the interactive demographics report can realize interaction with ideal money form, by calculating ideal money
Quantity can be calculated and participate in interactive number, wherein, in some feasible embodiments, it is also possible to by with the programming association
Social platform is counted to interactive number.
In another kind of feasible embodiment, in a channel, in the way of barrage, interactive user can be realized in the frequency
State one's views in road, can be by counting the interactive user quantity that state one's views, using as the active of playing an active part in channel
Number.
In another feasible embodiment, the interactive number can be the related all meters of comprehensive each program
The highest interaction number for drawing is counted in calculation method such as social platform, television terminal.
In the step 120, to participate in channel the interactive number of each program according to quantity number be ranked up, and
Arrive ranking results；
Interactive number in different programs can be with identical or different, for the program with identical interaction number can be simultaneously
Row sequence, the ranking results can rise sequential mode and show, it is also possible to which descending mode shows.
The ranking results can be shown by the form of list after statistics.
In step 130, interactive input program of the number in the range of a predetermined order is determined according to the ranking results,
To throw in advertisement to each input program.
In a kind of feasible embodiment, for example in television terminal play TV programme, can pass through with
Interactive sections are set on the supporting remote control of the television terminal, the interactive request of user are sent to television and is received, this is mutual
The dynamic various information for asking to may include user input, the such as information such as voice, word or picture, interactive request can be by Cloud Server
It is collected, so as to realize the statistics to interactive number.
The predetermined order scope can make corresponding change according to ranking results, for example, include in ranking results
When there are more multiple channels, the channel number included in the range of the predetermined order can be correspondingly lifted, is included in ranking results
When having less channel, the channel number included in the range of the predetermined order can be correspondingly reduced；The predetermined order scope
Alternatively fixed number, less in channel number that advertising platform includes and when being insufficient for the predetermined order scope,
Omit the step 120 and the step 110 each channel is thrown in advertisement directly.
By the method for the present invention, the interactive user that can achieve to combine participation program interaction is quantitatively qualitatively united
Arrangement is raised, advertisement is thrown in in each specific program with more reasonable manner so that participate in the interactive user energy of program interaction
Certain input advertisement is viewed while program is watched enough so that advertising platform can be carried out according to the number of interactive user
The optimization of advertising resource, solves the total amount that current advertisement putting pattern is fixed from reasonable accommodation, makes the advertisement putting can be according to mutual
Moving number or the burning hot degree of program carry out advertisement putting, enable input advertisement to have significantly more efficient popularization.
In another kind of implement scene of exemplary embodiment of the present, methods described is also included according to region to participating in section
The interactive interactive user of mesh is divided, and to be preferably optimized to advertisement putting, the step 110 may include following step
Suddenly：
Obtain the current locale belonging to the program；
The administrative information region that may be incorporated in television terminal access signal determines the current locale belonging to which.
The access signal of the program that plays in television terminal can be collected by advertising platform and be judged, for not
Make a distinction with the interactive user in area, more rational advertisement putting is carried out with the interactive user to zones of different.
Obtain the current time of the program；
Each program is participated in preset time range according to belonging to current time determines current locale in the channel
Interactive number.
Preset time range according to belonging to the current time, counts
The interactive number of one program.
The preset time range can be averagely divided according to daily 24 hours, for example, start from 0 point little every 2
When be divided into a preset time range, then 18：00～20：00 is a preset time range, is receiving interactive number
After instruction, if the current time of the program for acquiring is 18：30, then can count 18 belonging to which：00～20：00
In the range of participate in the interactive number of the program.
The method according to the invention, by the division to the time range so that by participating in the interactive number of program
Can be divided according to time and area when being counted, further to make advertising resource reasonably throw in, push away advertisement
The strategy for throwing in advertisement can correspondingly be changed according to the difference in time and area extensively so that the promotion effect of advertisement is significantly
Lifted.
In another kind of implement scene of exemplary embodiment of the present, methods described also includes the background system according to program
The process that several ranking results to program are finely adjusted, schematic flow sheet as shown in Figure 2, this process comprise the steps：
In step 210, the upload information of the interactive user in each program is obtained, parses to draw in upload information
Context parameter；
In conjunction with aforementioned embodiments, when interactive user carries out interactive participation, the interaction for for example sending in interaction is asked
For voice messaging when, can the voice messaging be upload information, context parameter therein can according to parsing obtain background information,
So as to learn its context parameter according to certain strategy.
In a step 220, the program coefficient of the program according to belonging to context parameter determines；
For the corresponding background of each default context parameter is preset with a program coefficient, such as a background is joined
When more child's noise is included in number, then can know that the program of broadcasting is to be suitable for " family " class that the whole family watches always
The program of type, and the program category included in the context parameter table for including in program coefficient table includes " family (1.1), amusement
(1.2) ... " etc., now can determine that the program coefficient of actual program is 1.1.
In step 130, interactive input program of the number in the range of a predetermined order is determined according to the ranking results,
To throw in advertisement to each input program, including：
In step 230, in conjunction with each program coefficient and the corresponding ranking results of each program coefficient, comprehensive
Close and determine interactive input program of the number in a preset range.
In conjunction with drawing new ranking results on the basis of the corresponding program coefficient of H/S program and former interaction number, its
In, the impact ratio of interactive number and program coefficient to new ranking results can by pre-setting so that interactive number with
And program coefficient comprehensively determines the input channel in preset range.
In a kind of feasible embodiment, for example, in former ranking results, it is mutual that wherein one first program comes out
Moving number be 21K, the interactive number that second program comes out be 20K, then now sequence of first program in ranking results
On second program, and the first segment purpose program coefficient obtained after the parsing of context parameter is 1.02, through the back of the body
The program coefficient of the second program obtained after the parsing of scape parameter is 1.20, the second program in the case of comprehensive determination
Comprehensive interaction number is 24K, and the comprehensive interaction coefficient of the first segment purpose is 21.42K, then the sequence knot after comprehensive determination
It is really：On first program, i.e., described program coefficient can further to the sequence for the sequence of the second program
As a result more accurate division is carried out so that the advertisement positioning when advertisement putting is re-started is more reasonable.
The method according to the invention, is finely adjusted to the interactive number that each programming statistics go out by program coefficient so that
The accuracy for throwing in advertisement during the advertisement delivery effect for determining the more program of interactive number is substantially improved, meanwhile, to patronage
Business can lift advertisement promotion dynamics with more rational price when providing advertisement position from many aspects.
In another kind of implement scene of exemplary embodiment of the present, during methods described also includes for ranking results
The step of advertisement putting price of program is adjusted, as shown in figure 3, for the schematic flow sheet of set-up procedure, this process can
Comprise the steps：
In the step 310, the current release price of each program in some channels is obtained；
In advertisement putting, the current release price of the advertisement is included in the attribute of each advertisement position, or flat to advertisement
Current release price during advertisement putting in each program of platform acquisition request.
In step 320, detect whether the current release price belongs to the default Price Range of each program；
The default Price Range be the ranking results drawn according to interactive number draw within certain sequencing horizon
Each channel default release price scope, or be to be drawn with reference to the ranking results that program coefficient draws according to interactive number
The default release price scope of each channel within certain sequencing horizon.
In a step 330, when the current release price belongs to the default Price Range of each program, to described
Current release price is pushed；
In a kind of feasible embodiment, through counting and calculating, a predetermined order scope in the ranking results
It is and the current input valency of first channel between 160K～220K that internal sort is the default release price scope of first channel
Lattice are 180K, then the 180K is located between 160K～220K, it is possible to determine that push away the 180K of the current release price
Send.
In another kind of implement scene of present embodiment, the 180K of the current release price belongs to 160K～220K's
Default release price scope, it is also possible to according to actual needs the peak that the 180K replaces with default release price scope is entered
Row is pushed.
In step 340, when the front release price is not belonging to the default Price Range of each program, to described
Current release price is pushed after modifying again.
In a kind of feasible embodiment, through counting and calculating, a predetermined order scope in the ranking results
It is and the current input valency of first channel between 160K～220K that internal sort is the default release price scope of first program
Lattice are 120K, then the 120K is not located between 160K～220K, it is possible to determine that will be advanced for the 120K of the current release price
Row modification, is pushed after the default release price scope for being allowed to meet 160K～220K again.
In another kind of implement scene of present embodiment, the 100K of the current release price is not belonging to 160K～220K
Default release price scope, it is also possible to the 120K is directly replaced with default release price scope most according to actual needs
High level is that 220K is pushed.
The method according to the invention, according to draw ranking results include comprehensive program coefficient after new ranking results,
The default release price scope for whether meeting each program in ranking results by the input price current to each program is sentenced
Disconnected so as to make the release price of the advertisement price in each program meet optimum use of the advertising platform to each program resource, with
Sample ground, is also beneficial to advertising platform and realizes benefit, be need the sponsor that promoted for can also utilize interaction
The each program of number highest carries out significantly more efficient advertisement promotion.
In another kind of implement scene of exemplary embodiment of the present, methods described is also included in advertising platform
The recommendation step of each potential sponsor, may include ranking in the ranking results in this course in the predetermined order model
Each program in enclosing is recommended；Wherein, the content of the recommendation at least includes：Each in the range of the predetermined order
The combination of or wherein more than two kinds in the release price of program, program coefficient and interactive number.
In a kind of feasible embodiment, when recommending, different also to the predetermined order according to the position rank of sponsor
Program outside scope is recommended, and institute's rheme rank is comprehensive according to dynamics, promoted extension and popularization product for needing to promote etc.
Conjunction show that all programs for being enable to carry out advertisement putting can be fully used.
Fig. 4 is the structural representation of the advertisement delivery device in a kind of program provided in an embodiment of the present invention, and the device can
Realized by software and/or hardware, be usually integrated in advertising platform, can by program in advertisement placement method realizing.
As illustrated, the present embodiment can be based on above-described embodiment, there is provided the advertisement delivery device in a kind of program, which is main
Acquisition module 410, order module 420 and putting module 430 is included, module two-by-two therein can realize communication connection
And can be connected with the communication of the Central Control Module of advertising platform.
Acquisition module therein 410, for obtaining the interactive number for participating in each program in channel；
Order module therein 420, enters according to the number of quantity for the interactive number to participating in each program in channel
Row sequence, and obtain ranking results；
Putting module therein 430, for determining interactive number in the range of a predetermined order according to the ranking results
Input program, with to each described input program throw in advertisement.
In another kind of implement scene of exemplary embodiment of the present, the acquisition module 410 includes：
Regional acquisition submodule, for obtaining the current locale belonging to the program；
Determination sub-module, for obtaining the current time of the program；According to belonging to current locale determines current locale
The interactive number of each program is participated in preset time range in the channel.
In another kind of implement scene of exemplary embodiment of the present, as shown in figure 5, be the present invention according to program system
Number throws in advertisement with reasonably optimizing, and described device also includes：
Parsing module 510, for obtaining the upload information of the interactive user in each program, parses to draw upload information
In context parameter；
Coefficient determination module 520, for determining the program coefficient of affiliated program according to context parameter；
The putting module 430 includes：
Comprehensive determining module 530, for combining each program coefficient and the corresponding row of each program coefficient
Sequence result, comprehensive determination interaction input program of the number in a preset range.
In another kind of implement scene of exemplary embodiment of the present, as shown in fig. 6, the release price for the present invention is examined
Step is surveyed, in conjunction with diagram, described device also includes：
Price acquisition module 610, for obtaining the current release price of each program in some channels；
Detection module 620, for detecting whether the current release price belongs to the default price model of each program
Enclose；
Pushing module 630, for belong to when the current release price each program default Price Range when, right
The current release price is pushed；
Modified module 640, for be not belonging to when the front release price each program default Price Range when, right
The current release price is pushed after modifying again.
In another kind of implement scene of exemplary embodiment of the present, described device also includes：
Recommending module, is pushed away for each program by ranking in the ranking results in the range of the predetermined order
Recommend；
Wherein, the content of the recommendation at least includes：The release price of each program in the range of the predetermined order,
The combination of or wherein more than two kinds in program coefficient and interactive number.
Advertisement delivery device in the program provided in above-described embodiment can perform in the present invention and be carried in any embodiment
For program in advertisement placement method, possess the corresponding functional module of execution the method and beneficial effect, not in above-mentioned enforcement
The ins and outs described in detail in example, can be found in the advertisement placement method in the program provided in any embodiment of the present invention.
It will be appreciated that, the present invention also extends to the computer program for being suitable for putting the invention into practice, particularly
Computer program on carrier or in carrier.Program can be with source code, object code, code intermediate source and such as part volume
The form of the object code of the form that translates, or with any other shape being suitable for used in the realization according to the method for the present invention
Formula.Also it will be noted that, such program may have many different frame designs.For example, the side according to the present invention is realized
Functional program code of method or system may be subdivided into one or more subroutine.
For will be obvious for technical personnel in the functional many different modes of these subroutine intermediate distributions.
Subroutine can be collectively stored in an executable file, so as to form self-contained program.Such executable file can
To include computer executable instructions, such as processor instruction and/or interpreter instruction (for example, Java interpreter instruction).Can
Alternatively, one or more or all subroutines of subroutine is may be stored at least one external library file, and
And statically or dynamically (for example at runtime) links with main program.Main program contains at least one of subroutine
At least one call.Subroutine can also be included to mutual function call.It is related to the embodiment bag of computer program
Include the computer executable instructions of each step of process step corresponding at least one of illustrated method method.These refer to
Order can be subdivided into subroutine and/or be stored in the file of one or more possible static or dynamic link.
Another embodiment for being related to computer program include corresponding in illustrated system and/or product at least
The computer executable instructions of each device in the device of.These instructions can be subdivided into subroutine and/or be stored
In the file of one or more possible static or dynamic link.
The carrier of computer program can be any entity or device that can deliver program.For example, carrier can be wrapped
Contain storage medium, such as (ROM such as CDROM or semiconductor ROM) or magnetic recording media (such as floppy disk or hard disk).Enter
One step ground, carrier can be the carrier that can be transmitted, such as electricity or optical signalling, its can via cable or optical cable, or
Person is transmitted by radio or other means.When program is embodied as such signal, carrier can be by such cable
Or device composition.Alternatively, carrier can be the integrated circuit for being wherein embedded with program, and the integrated circuit is suitable for holding
Row correlation technique, or for correlation technique execution used by.
Should be noted that, embodiment mentioned above is to illustrate the present invention, rather than limits the present invention, and this
The technical staff in field is possible to design many alternate embodiments, without departing from scope of the following claims.In power
During profit is required, any reference symbol being placed between round parentheses is not to be read as being limitations on claims.Verb " bag
Include " and which is paradigmatic using being not excluded for depositing for element in addition to those that records in the claims or step
?.Article " one " or " one " before element is not excluded for the presence of a plurality of such elements.The present invention can pass through
Including the hardware of several visibly different components, and realized by properly programmed computer.Enumerating several devices
In device claim, several in these devices can be embodied by the same item of hardware.In mutually different appurtenance
Profit states that the simple fact of some measures is not intended that the combination of these measures can not be used to benefit in requiring.
If desired, difference in functionality discussed herein can be executed with different order and/or be executed simultaneously with one another.
In addition, if desired, one or more functions described above can be optional or can be combined.
If desired, each step is not limited to the execution sequence in each embodiment, different step as discussed above
Can be executed with different order and/or be executed simultaneously with one another.Additionally, in other embodiments, described above one or many
Individual step can be optional or can be combined.
Although various aspects of the invention are given in the independent claim, the other side of the present invention include from
The combination of the dependent claims of the feature of described embodiment and/or the feature with independent claims, and not only
It is the combination be clearly given in claim.
It should be noted herein that, although the example embodiment of the present invention is the foregoing described, but these descriptions are not
Should be understood in a limiting sense.Conversely, several changing and modifications can be carried out will without departing from right as appended by
The scope of the present invention defined in asking.
Will be appreciated by those skilled in the art that each module in the device of the embodiment of the present invention can be with general meter
Calculate device to realize, each module can be concentrated in the group of networks of single computing device or computing device composition, and the present invention is real
The device in example is applied corresponding to the method in previous embodiment, which can be realized by executable program code, it is also possible to logical
Cross the mode of integrated circuit combination to realize, therefore the invention is not limited in specific hardware or software and its combination.
Will be appreciated by those skilled in the art that each module in the device of the embodiment of the present invention can be with general shifting
Realizing, each module can be concentrated in the device combination of single mobile terminal or mobile terminal composition dynamic terminal, the present invention
Corresponding to the method in previous embodiment, which can pass through to edit executable program code realization device in embodiment,
Can be realized by way of integrated circuit combination, therefore the invention is not limited in specific hardware or software and its knot
Close.
Note, above are only the exemplary embodiment and institute's application technology principle of the present invention.Those skilled in the art can manage
Solution, the invention is not restricted to specific embodiment described here, can carry out various obvious changes for a person skilled in the art
Change, readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is entered by above example
Go and be described in further detail, but the present invention has been not limited only to above example, without departing from the inventive concept,
Other Equivalent embodiments more can also be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
1. the advertisement placement method in a kind of program, it is characterised in that methods described includes：
Obtain the interactive number that each program is participated in channel；
The interactive number that each program is participated in channel is ranked up according to the number of quantity, and obtains ranking results；
Interactive input program of the number in the range of a predetermined order is determined according to the ranking results, to save to each described input
Mesh throws in advertisement.
2. method according to claim 1, it is characterised in that participate in the mutual moving of each program in the acquisition channel
Number, including：
Obtain the current locale belonging to the program；
Obtain the current time of the program；Described in preset time range according to belonging to current locale determines current locale
The interactive number of each program is participated in channel.
3. method according to claim 2, it is characterised in that methods described also includes：
The upload information of the interactive user in each program is obtained, parses to draw the context parameter in upload information；
The program coefficient of the program according to belonging to context parameter determines；
Interactive input program of the number in the range of a predetermined order is determined according to the ranking results, to save to each described input
Mesh throws in advertisement, including：
In conjunction with each program coefficient and the corresponding ranking results of each program coefficient, comprehensive determination interaction number exists
Input program in one preset range.
4. according to the arbitrary described method of claims 1 to 3, it is characterised in that methods described also includes：
Obtain the current release price of each program in some channels；
Detect whether the current release price belongs to the default Price Range of each program；
When the current release price belongs to the default Price Range of each program, the current release price is carried out
Push；
When the front release price is not belonging to the default Price Range of each program, the current release price is carried out
Pushed after modification again.
5. method according to claim 4, it is characterised in that methods described also includes：
Each program of the ranking in the ranking results in the range of the predetermined order is recommended；
Wherein, the content of the recommendation at least includes：The release price of each program in the range of the predetermined order, program
The combination of or wherein more than two kinds in coefficient and interactive number.
6. the advertisement delivery device in a kind of program, it is characterised in that described device includes：
Acquisition module, for obtaining the interactive number for participating in each program in channel；
Order module, is ranked up according to the number of quantity for the interactive number to participating in each program in channel, and obtains
Ranking results；
Putting module, for determining interactive input program of the number in the range of a predetermined order according to the ranking results, with
Advertisement is thrown in each input program.
7. device according to claim 6, it is characterised in that the acquisition module includes：
Regional acquisition submodule, for obtaining the current locale belonging to the program；
Determination sub-module, for obtaining the current time of the program；Default according to belonging to current locale determines current locale
The interactive number of each program is participated in time range in the channel.
8. device according to claim 7, it is characterised in that described device also includes：
Parsing module, for obtaining the upload information of the interactive user in each program, parses to draw the back of the body in upload information
Scape parameter；
Coefficient determination module, for determining the program coefficient of affiliated program according to context parameter；
The putting module includes：
Comprehensive determining module, for combining each program coefficient and the corresponding ranking results of each program coefficient,
Comprehensive determination interaction input program of the number in a preset range.
9. according to the arbitrary described device of claim 6～8, it is characterised in that described device also includes：
Price acquisition module, for obtaining the current release price of each program in some channels；
Detection module, for detecting whether the current release price belongs to the default Price Range of each program；
Pushing module, for belong to when the current release price each program default Price Range when, to described work as
Front release price is pushed；
Modified module, for be not belonging to when the front release price each program default Price Range when, to described work as
Front release price is pushed after modifying again.
10. device according to claim 9, it is characterised in that described device also includes：
Recommending module, is recommended for each program by ranking in the ranking results in the range of the predetermined order；
Wherein, the content of the recommendation at least includes：The release price of each program in the range of the predetermined order, program
The combination of or wherein more than two kinds in coefficient and interactive number.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611075881.9A CN106504032A (en) | 2016-11-28 | 2016-11-28 | Advertisement placement method and device in program |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611075881.9A CN106504032A (en) | 2016-11-28 | 2016-11-28 | Advertisement placement method and device in program |
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| CN106504032A true CN106504032A (en) | 2017-03-15 |
Family
ID=58329098
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611075881.9A Withdrawn CN106504032A (en) | 2016-11-28 | 2016-11-28 | Advertisement placement method and device in program |
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| CN (1) | CN106504032A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107146115A (en) * | 2017-05-27 | 2017-09-08 | 北京金山安全软件有限公司 | Advertisement display method and device and terminal equipment |
| CN108156482A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of the interactive injected volume of control |
| CN108376343A (en) * | 2018-01-29 | 2018-08-07 | 北京潘达互娱科技有限公司 | Advertisement placement method, device and server |
| CN108959340A (en) * | 2018-03-30 | 2018-12-07 | 深圳春沐源控股有限公司 | Page display method and page display system |
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| CN202257678U (en) * | 2011-06-28 | 2012-05-30 | 上海泓安信息科技有限公司 | Bidding advertising dynamic issuing system based on real-time viewing data |
| CN202334798U (en) * | 2011-06-20 | 2012-07-11 | 上海泓安信息科技有限公司 | Dynamic advertisement releasing system based on real-time viewing data |
| CN106095935A (en) * | 2016-06-12 | 2016-11-09 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device of presenting programs interactive user |
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| CN202334798U (en) * | 2011-06-20 | 2012-07-11 | 上海泓安信息科技有限公司 | Dynamic advertisement releasing system based on real-time viewing data |
| CN202257678U (en) * | 2011-06-28 | 2012-05-30 | 上海泓安信息科技有限公司 | Bidding advertising dynamic issuing system based on real-time viewing data |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107146115A (en) * | 2017-05-27 | 2017-09-08 | 北京金山安全软件有限公司 | Advertisement display method and device and terminal equipment |
| CN108156482A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of the interactive injected volume of control |
| CN108376343A (en) * | 2018-01-29 | 2018-08-07 | 北京潘达互娱科技有限公司 | Advertisement placement method, device and server |
| CN108959340A (en) * | 2018-03-30 | 2018-12-07 | 深圳春沐源控股有限公司 | Page display method and page display system |
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