CN106294710A - A kind of generation method and device of advertistics index - Google Patents
A kind of generation method and device of advertistics index Download PDFInfo
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- CN106294710A CN106294710A CN201610644093.0A CN201610644093A CN106294710A CN 106294710 A CN106294710 A CN 106294710A CN 201610644093 A CN201610644093 A CN 201610644093A CN 106294710 A CN106294710 A CN 106294710A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/901—Indexing; Data structures therefor; Storage structures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
Abstract
The invention discloses the generation method and device of a kind of advertistics index, in order to realize the purpose neatly broadcast event of advertisement added up.Described method includes: when monitoring user and triggering the behavior event playing advertisement, generate the daily record data that described behavior event is corresponding；Obtain the one or more index rules preset；For each index rule, regular for this index and described daily record data is mated, matches the one or more fields in described daily record data；Based on the data that this index rule is corresponding with each field matched, generate the statistical index that this index rule is corresponding.
Description
Technical field
The present invention relates to technical field of internet application, a kind of generation method indexed particularly to advertistics and dress
Put.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
At present, the service provider in the Internet provides advertisement launching platform, and advertiser can register on advertisement launching platform
To carry out the input of advertisement.After advertiser throws in advertisement, user is at terminal (such as intelligent television end, computer end, smart mobile phone etc.)
Place can trigger advertisement to watch advertisement, then how the broadcast event to advertisement is added up and become technology urgently to be resolved hurrily and ask
Topic.
Summary of the invention
The present invention provides the generation method and device that a kind of advertistics indexes, in order to realize broadcasting to advertisement neatly
Event carries out the purpose added up.
The present invention provides a kind of generation method that advertistics indexes, including:
When monitoring user and triggering the behavior event playing advertisement, generate the daily record data that described behavior event is corresponding；
Obtain the one or more index rules preset；
For each index rule, regular for this index and described daily record data is mated, matches described daily record number
One or more fields according to；
Based on the data that this index rule is corresponding with each field matched, generate the statistics rope that this index rule is corresponding
Draw.
In an embodiment of the present invention, described daily record data includes at least one following field:
ID, user location, channel, time point, advertiser, IP address, the operation system of user place terminal
System, operator, sex, throw in plan ID.
In an embodiment of the present invention, described each index rule in comprise identical with the field in described daily record data
Index field.
In an embodiment of the present invention, based on the data that this index rule is corresponding with each field matched, generating should
The statistical index that index rule is corresponding, including:
Using data corresponding for each field matched as the data of this corresponding index field of index rule, generate and be somebody's turn to do
The statistical index that index rule is corresponding.
In an embodiment of the present invention, described each index rule in comprise identical with the field in described daily record data
Filtering rule field.
In an embodiment of the present invention, based on the data that this index rule is corresponding with each field matched, generating should
The statistical index that index rule is corresponding, including:
Using data corresponding for each field matched as the data of this corresponding filtering rule field of index rule, give birth to
Become the statistical index that this index rule is corresponding.
In an embodiment of the present invention, when generating new daily record data, described method also includes:
For each index rule, regular for this index and described new daily record data is mated, match described newly
Daily record data in one or more fields；
Judge data corresponding to the one or more fields in described new daily record data whether with the described system generated
The data of the index field of meter index are identical；
If there are identical data, then when the statistical index that this index rule of generation is corresponding, identical data are corresponding
Statistical index in increase specify numerical value.
In an embodiment of the present invention, described method also includes:
Receive the request of the query statistic information from user, from described request, parse inquiry field；
Described inquiry field is mated with the described statistical index of generation, obtains the statistical index of coupling；
From the statistical index of coupling, obtain statistical information, and return to described user.
The present invention also provides for the generating means of a kind of advertistics index, including:
Daily record data generation module, for when monitoring user and triggering the behavior event playing advertisement, generating described row
For the daily record data that event is corresponding；
Index rule acquisition module, for obtaining default one or more index rules；
Matching module, for for each index rule, mating regular for this index and described daily record data, coupling
One or more fields in upper described daily record data；
Statistical index generation module, for the data corresponding with each field matched based on this index rule, generates
The statistical index that this index rule is corresponding.
In an embodiment of the present invention, described daily record data includes at least one following field:
ID, user location, channel, time point, advertiser, IP address, the operation system of user place terminal
System, operator, sex, throw in plan ID.
In an embodiment of the present invention, described each index rule in comprise identical with the field in described daily record data
Index field.
In an embodiment of the present invention, described statistical index generation module is additionally operable to:
Using data corresponding for each field matched as the data of this corresponding index field of index rule, generate and be somebody's turn to do
The statistical index that index rule is corresponding.
In an embodiment of the present invention, described each index rule in comprise identical with the field in described daily record data
Filtering rule field.
In an embodiment of the present invention, described statistical index generation module is additionally operable to:
Using data corresponding for each field matched as the data of this corresponding filtering rule field of index rule, give birth to
Become the statistical index that this index rule is corresponding.
In an embodiment of the present invention, when generating new daily record data, described device also includes judge module,
Described matching module, is additionally operable to, for each index rule, be entered by regular for this index and described new daily record data
Row coupling, matches the one or more fields in described new daily record data；
Whether described judge module, for judging data corresponding to one or more fields in described new daily record data
Identical with the data of the index field of the described statistical index generated；
Described statistical index generation module, if being additionally operable to described judge module to judge to exist identical data, is then generating
During statistical index corresponding to this index rule, statistical index corresponding for identical data will increase and specify numerical value.
In an embodiment of the present invention, described device also includes:
Enquiry module, for receiving the request of the query statistic information from user, parses inquiry from described request
Field；Described inquiry field is mated with the described statistical index of generation, obtains the statistical index of coupling；System from coupling
Meter index obtains statistical information, and returns to described user.
In embodiments of the present invention, when monitoring user and triggering the behavior event playing advertisement, behavior event is generated
Corresponding daily record data；Obtain the one or more index rules preset.Subsequently, for each index rule, this index is advised
Then mate with daily record data, match the one or more fields in daily record data；And then based on this index rule and
The data that each field of mixing is corresponding, generate the statistical index that this index rule is corresponding.As can be seen here, the embodiment of the present invention can
With the purpose realizing neatly the broadcast event of advertisement being added up based on statistical index.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 show the flow chart of the generation method of advertistics index in one embodiment of the invention；
Fig. 2 show the flow chart of the generation method of advertistics index in another embodiment of the present invention；
Fig. 3 show the structural representation of the generating means of advertistics index in one embodiment of the invention；
Fig. 4 show the structural representation of the generating means of advertistics index in another embodiment of the present invention；And
Fig. 5 show the structural representation of the generating means of advertistics index in further embodiment of this invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Being illustrated in figure 1 the flow chart of the generation method of advertistics index in one embodiment of the invention, the method is permissible
Applying in user terminal or server side, the method may comprise steps of S11 to S14.
Step S11, when monitoring user and triggering the behavior event playing advertisement, generates the daily record that behavior event is corresponding
Data.
In this step, user watches an advertisement, and one click plays the behavior of advertisement, will trigger statistics, for
This user behavior can generate daily record data.Here, the field in daily record data may is that ID, user location,
Channel, time point, advertiser, IP address, the operating system of user place terminal, operator, sex, throw in plan ID etc.,
The invention is not restricted to this.
Step S12, obtains the one or more index rules preset.
In this step, index rule can be made up of filtercondition and index field, and wherein, filtercondition includes one
Individual or multiple filtering rule fields (e.g., super manager global, advertiser etc.)；Index field has and only one, except
Can be outside global, it is also possible to be the field in the daily record data generated in step S11, i.e. index rule can be wrapped
Containing the index field identical with the field in daily record data, e.g., advertiser, ID, user location, etc..
Step S13, for each index rule, mates this index rule with daily record data, matches daily record number
One or more fields according to.
Step S14, based on the data that this index rule is corresponding with each field matched, generates this index rule corresponding
Statistical index.
In embodiments of the present invention, when monitoring user and triggering the behavior event playing advertisement, behavior event is generated
Corresponding daily record data；Obtain the one or more index rules preset.Subsequently, for each index rule, this index is advised
Then mate with daily record data, match the one or more fields in daily record data；And then based on this index rule and
The data that each field of mixing is corresponding, generate the statistical index that this index rule is corresponding.As can be seen here, the embodiment of the present invention can
With the purpose realizing neatly the broadcast event of advertisement being added up based on statistical index.
In the alternative embodiment of the present invention, when each index rule comprises the rope identical with the field in daily record data
When drawing field, above step S14 is alternatively implemented as: using data corresponding for each field of matching as this index rule phase
The data of the index field answered, generate the statistical index that this index rule is corresponding.
In the alternative embodiment of the present invention, when each index rule comprises the mistake identical with the field in daily record data
During filter rule field, above step S14 is alternatively implemented as: data corresponding for each field matched advised as this index
Then the data of corresponding filtering rule field, generate the statistical index that this index rule is corresponding.
Based on the data that this index structure is corresponding with each field matched in above step S14, generate statistical index,
Embodiments providing a kind of optional scheme, the program comprises the following steps A1 to A2.
Data corresponding for each field matched are added up by step A1 as the corresponding data indexing rule, generation
The key of index.
Step A2, the value of record statistical items is as the key assignments of statistical index.
In embodiments of the present invention, the correlative code of index rule is as follows:
typedef int ConfigFieldType；
Const ConfigFieldType CFSTRING=0；//default, string type
Const ConfigFieldType CFINT=1；// integer
Const ConfigFieldType CFMULTIINT=2；// many-valued integer
typedef char IndexTimeSeriesRange；// index of definition mode
Const IndexTimeSeriesRange*IndexTimeSeriesHH=" hh "；// index constant by the hour
Const IndexTimeSeriesRange*IndexTimeSeriesMM=" mm "；// by a minute index constant
typedef struct ConfigIndexField{
char*Name；// index field title
const IndexTimeSeriesRange*EventTimeRange[3]；// indexed mode, many-valued
bool EventValueGroup；// classified statistics on-off control, can realize by packet aggregation time sequence after unlatching
Row statistics
bool EventFeedEnable；The detailed on-off control of // index, can strive after unlatching and this index carries out detailed system
Meter
bool SumEnable；// cumulative statistical index on-off control
char*SumField；// by field value add up statistics cumulative field name
const IndexTimeSeriesRange*SumTimeRange[3]；// cumulative indexed mode, many-valued, optional
Value, as daily, by the hour, by minute etc.
}ConfigIndexField；
typedef struct ConfigField{
char*Name；// field name
ConfigFieldType Type；// field type
int MaxValue；// field maximum
int MinValue；// field minima
int DefaultValue；// field default value
int Values[]；// field virtual value veritification value, many-valued, can be empty
}ConfigField,*incField；
typedef struct ConfigIndex{
char*Name；// index name
char*FilterFields[8]；// index field, many-valued
bool LogFeedEnable；// whether open detailed index
int created；// index generation time record
ConfigIndexField*IndexFields[]；// concrete index rule configuration item, many-valued
}ConfigIndex,*incIndex；
typedef struct IncConfig{
char*Name；//bucket
ConfigField*Fields[10]；// index field title configuration item, many-valued
ConfigIndex*Indexs[]；// index entry rule configuration item, many-valued
}IncConfig,*incGlobal；
In embodiments of the present invention, can use the structural generation statistical index of key-value, wherein, key is statistics rope
The key drawn, value is the key assignments of statistical index, and the composition of key is as follows:
Statistical items mark/instance name/statistical (daily dd, hour hh etc., can omit during packet)/filtercondition/
Type (event/sum/... is not limited to this)/index field title/field value/time series
As a example by event statistics, such as statistics ad click number of times, the statistical index using step S11 to S14 to generate is as follows:
(1) key:01/bucket_name_01/dd/global:0/event/global/0/2016062 2；
Value: on 20160622nd under example bucket_name_01, global statistics data volume；
(2) key:01/bucket_name_01/hh/global:0/event/global/0/2016062 210；
Value: under example bucket_name_01 when 20160622 days 10, global statistics data volume；
(3) key:01/bucket_name_01/dd/global:0, advertiser_id:100/event/global/
0/20160622；Value: the statistical data amount on 20160622nd under example bucket_name_01, under advertiser 100；
(4) key:01/bucket_name_01/hh/global:0, advertiser_id:111/event/sex/1/
2016062221；Value: under example bucket_name_01 when 20160622 days 21,111 times sexes of advertiser are the system of 1
The amount of counting；
... the rest may be inferred.
In the above example, index field global is only 0, the meaning overall situation.Further, from above-mentioned example it can be seen that
The embodiment of the present invention is when designing key, and the existing filtercondition of key and corresponding field synchronize, and meet again under time series
Statistics, can also add up simultaneously.
As a example by classified statistics, such as statistical packet information, the statistical index using step S11 to S14 to generate is as follows:
(1) key-value:02/bucket_name_01/global:0/event-group/os/1；
Under example bucket_name_01, global operation nested design is 1；
(2) key-value:02/bucket_name_01/global:0/event-group/isp/2；
Under example bucket_name_01, overall situation operator is grouped into 2；
(3) key-value:02/bucket_name_01/advertiser_id:120/event-grou p/plan_id/
120；120 times input plans of example bucket_name_01 advertiser are grouped into 120；
(4) key-value:02/bucket_name_01/advertiser_id:120, plan_id:132/event-
group/os/1；Value: example bucket_name_01 advertiser 120 and 132 times operating systems of input plan are grouped into 1；
... the rest may be inferred.
In the above example, index field global is only 0, the meaning overall situation.Further, from above-mentioned example it can be seen that
The embodiment of the present invention is when designing key, and the existing filtercondition of key and corresponding field synchronize and packet.
As a example by detail is added up, such as the detail of statistical log data, the composition of key is as follows:
Statistical items mark/instance name/filtercondition/type (event/sum/... is not limited to this)/index field name
Title/field value/time series/daily record id
When (statistical items mark/instance name/filtercondition/type (event/sum/... is not limited to this)/index field
Title/field value/time series) known time, can scan according to this known time sequence condition, obtain under current time sequence
All detailed log recordings, the statistical index using step S11 to S14 to generate is as follows:
(1) key-value:03/bucket_name_01/global:0/event-feed/global/0/
2016062112/id01；The overall situation detailed daily record when 20160621 days 12 is id01；
(2) key-value:03/bucket_name_01/advertiser_id:122/event-feed/global/0/
2016062115/id02；The advertiser 120 detailed daily record when 20160621 days 15 is id02；
(3) key-value:03/bucket_name_01/advertiser_id:122/event-feed/plan_id/
1210/2016062115/id03；Advertiser 120 was when 20160621 days 15, and input plan is the detail under the conditions of 1210
Daily record is id03；
... the rest may be inferred.
In the alternative embodiment of the present invention, after generating statistical index according to daily record data and index structure, advertiser or
Super manager logs in administration page, during query statistic result, generates querying command, is mated with index by querying command, obtain
Statistical result.That is, can be with several parameters when inquiry, such as instance name, filtering rule field, index field, index field
Value, statistical etc., be exactly the ingredient (except last time series) of key above in a word, then combination producing key
Prefix, holds key prefix and goes the scanning of data base, i.e. can get statistical data.
Being illustrated in figure 2 the flow chart of the generation method of advertistics index in another embodiment of the present invention, the method can
To apply in user terminal or server side, the method may comprise steps of S21 to S25.
Step S21, monitoring user triggers the behavior event playing advertisement.
Step S22, when monitoring user and triggering the behavior event playing advertisement, generates the daily record that behavior event is corresponding
Data.
Step S23, obtains the one or more index rules preset.
In this step, index rule may refer to introduce above, and here is omitted.
Step S24, for each index rule, mates this index rule with daily record data, matches daily record number
One or more fields according to.
Data corresponding for each field matched are added up by step S25 as the corresponding data indexing rule, generation
The key of index, the value of record statistical items is as the key assignments of statistical index.
May refer to introduce above about different measurement type introductions, here is omitted.
In the alternative embodiment of the present invention, when generating new daily record data, it is also possible to comprise the following steps B1 to B3.
Step B1, for each index rule, mates daily record data regular with new for this index, matches new
One or more fields in daily record data.
Step B2, it is judged that data corresponding to one or more fields in new daily record data whether with the statistics generated
The data of the index field of index are identical.
, if there are identical data, then when the statistical index that this index rule of generation is corresponding, by identical number in step B3
Numerical value is specified according to corresponding statistical index increases.
In another alternative embodiment of the present invention, after generating statistical index, it is also possible to inquiry service is provided, including
Following steps C1 to C3.
Step C1, receives the request of the query statistic information from user, parses inquiry field from request.
Step C2, mates inquiry field with the statistical index of generation, obtains the statistical index of coupling.
Step C3, obtains statistical information from the statistical index of coupling, and returns to user.
In embodiments of the present invention, can be with several parameters when inquiry, such as instance name, filtering rule field, index
Field, index word segment value, statistical etc., be exactly the ingredient (except last time series) of key above, so in a word
Rear combination producing key prefix, holds key prefix and goes the scanning of data base, i.e. can get statistical data.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
The generation method indexed corresponding to the advertistics in above-described embodiment, the present invention also provides for a kind of advertistics rope
The generating means drawn.It is illustrated in figure 3 the structural representation of the generating means of advertistics index, bag in one embodiment of the invention
Include:
Daily record data generation module 31, for when monitoring user and triggering the behavior event playing advertisement, generates described
The daily record data that behavior event is corresponding；
Index rule acquisition module 32, for obtaining default one or more index rules；
Matching module 33, for for each index rule, regular for this index and described daily record data being mated,
Mix the one or more fields in described daily record data；
Statistical index generation module 34, for the data corresponding with each field matched based on this index rule, raw
Become the statistical index that this index rule is corresponding.
In an embodiment of the present invention, described daily record data includes at least one following field:
ID, user location, channel, time point, advertiser, IP address, the operation system of user place terminal
System, operator, sex, throw in plan ID.
In an embodiment of the present invention, described each index rule in comprise identical with the field in described daily record data
Index field.
In an embodiment of the present invention, described statistical index generation module 34 is additionally operable to:
Using data corresponding for each field matched as the data of this corresponding index field of index rule, generate and be somebody's turn to do
The statistical index that index rule is corresponding.
In an embodiment of the present invention, described each index rule in comprise identical with the field in described daily record data
Filtering rule field.
In an embodiment of the present invention, described statistical index generation module 34 is additionally operable to:
Using data corresponding for each field matched as the data of this corresponding filtering rule field of index rule, give birth to
Become the statistical index that this index rule is corresponding.
In an embodiment of the present invention, when generating new daily record data, as shown in Figure 4, the device that figure 3 above is shown is also
Judge module 41 can be included,
Described matching module, is additionally operable to, for each index rule, be entered by regular for this index and described new daily record data
Row coupling, matches the one or more fields in described new daily record data；
Described judge module 41, for judging that data corresponding to one or more fields in described new daily record data are
No identical with the data of the index field of the described statistical index generated；
Described statistical index generation module, if being additionally operable to described judge module 41 to judge to exist identical data, is then giving birth to
When becoming statistical index corresponding to this index rule, statistical index corresponding for identical data will increase and specify numerical value.
In an embodiment of the present invention, as it is shown in figure 5, the device that figure 3 above is shown can also include:
Enquiry module 51, for receiving the request of the query statistic information from user, parses from described request and looks into
Ask field；Described inquiry field is mated with the described statistical index of generation, obtains the statistical index of coupling；From coupling
Statistical index obtains statistical information, and returns to described user.
The said apparatus of the embodiment of the present invention: when monitoring user and triggering the behavior event playing advertisement, generate this row
For the daily record data that event is corresponding；Obtain the one or more index rules preset.Subsequently, for each index rule, should
Index rule is mated with daily record data, matches the one or more fields in daily record data；And then advise based on this index
Then corresponding with each field matched data, generate the statistical index that this index rule is corresponding.As can be seen here, the present invention is real
Execute example and can realize, based on statistical index, the purpose the neatly broadcast event of advertisement added up.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the generation method of an advertistics index, it is characterised in that including:
When monitoring user and triggering the behavior event playing advertisement, generate the daily record data that described behavior event is corresponding；
Obtain the one or more index rules preset；
For each index rule, regular for this index and described daily record data is mated, matches in described daily record data
One or more fields；
Based on the data that this index rule is corresponding with each field matched, generate the statistical index that this index rule is corresponding.
Method the most according to claim 1, it is characterised in that described daily record data includes at least one following word
Section:
ID, user location, channel, time point, advertiser, IP address, the operating system of user place terminal, fortune
Battalion business, sex, throw in plan ID.
Method the most according to claim 1 and 2, it is characterised in that comprise and described daily record in each index rule described
The index field that field in data is identical.
Method the most according to claim 3, it is characterised in that corresponding with each field matched based on this index rule
Data, generate the statistical index that this index rule is corresponding, including:
Using data corresponding for each field matched as the data of this corresponding index field of index rule, generate this index
The statistical index that rule is corresponding.
Method the most according to claim 1 and 2, it is characterised in that comprise and described daily record in each index rule described
The filtering rule field that field in data is identical.
Method the most according to claim 5, it is characterised in that corresponding with each field matched based on this index rule
Data, generate the statistical index that this index rule is corresponding, including:
Using data corresponding for each field matched as the data of this corresponding filtering rule field of index rule, generate and be somebody's turn to do
The statistical index that index rule is corresponding.
Method the most according to claim 1, it is characterised in that when generating new daily record data, described method also includes:
For each index rule, regular for this index and described new daily record data is mated, matches described new day
One or more fields in will data；
Judge data corresponding to the one or more fields in described new daily record data whether with the described statistics rope generated
The data of the index field drawn are identical；
If there are identical data, then when the statistical index that this index rule of generation is corresponding, by system corresponding for identical data
Meter index increases and specifies numerical value.
Method the most according to claim 1, it is characterised in that also include:
Receive the request of the query statistic information from user, from described request, parse inquiry field；
Described inquiry field is mated with the described statistical index of generation, obtains the statistical index of coupling；
From the statistical index of coupling, obtain statistical information, and return to described user.
9. the generating means of an advertistics index, it is characterised in that including:
Daily record data generation module, for when monitoring user and triggering the behavior event playing advertisement, generating described behavior thing
The daily record data that part is corresponding；
Index rule acquisition module, for obtaining default one or more index rules；
Matching module, for for each index rule, mating regular for this index and described daily record data, match institute
State the one or more fields in daily record data；
Statistical index generation module, for the data corresponding with each field matched based on this index rule, generates this rope
Draw the statistical index that rule is corresponding.
Device the most according to claim 9, it is characterised in that described daily record data includes at least one following word
Section:
ID, user location, channel, time point, advertiser, IP address, the operating system of user place terminal, fortune
Battalion business, sex, throw in plan ID.
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