CN106294699A - A kind of generation method and device of advertistics index - Google Patents

A kind of generation method and device of advertistics index Download PDF

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Publication number
CN106294699A
CN106294699A CN201610642484.9A CN201610642484A CN106294699A CN 106294699 A CN106294699 A CN 106294699A CN 201610642484 A CN201610642484 A CN 201610642484A CN 106294699 A CN106294699 A CN 106294699A
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China
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index
described
daily record
statistical
record data
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CN201610642484.9A
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Chinese (zh)
Inventor
杨亁磊
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无锡天脉聚源传媒科技有限公司
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Priority to CN201610642484.9A priority Critical patent/CN106294699A/en
Publication of CN106294699A publication Critical patent/CN106294699A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/22Indexing; Data structures therefor; Storage structures
    • G06F16/2228Indexing structures
    • G06F16/2272Management thereof
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24Querying
    • G06F16/245Query processing
    • G06F16/2458Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
    • G06F16/2462Approximate or statistical queries
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0201Market data gathering, market analysis or market modelling
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0242Determination of advertisement effectiveness
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

The invention discloses the generation method and device of a kind of advertistics index, in order to realize the purpose neatly broadcast event of advertisement added up.Described method includes: when monitoring user and triggering the behavior event playing advertisement, generate the daily record data that described behavior event is corresponding;Obtaining predefined index structure, wherein, described index structure is at least made up of statistical items mark, index rule;Regular for described index and described daily record data is mated, matches the one or more fields in described daily record data;Based on the data that described index structure is corresponding with each field matched, generate statistical index.

Description

A kind of generation method and device of advertistics index

Technical field

The present invention relates to technical field of internet application, a kind of generation method indexed particularly to advertistics and dress Put.

Background technology

Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.

At present, the service provider in the Internet provides advertisement launching platform, and advertiser can register on advertisement launching platform To carry out the input of advertisement.After advertiser throws in advertisement, user is at terminal (such as intelligent television end, computer end, smart mobile phone etc.) Place can trigger advertisement to watch advertisement, then how the broadcast event to advertisement is added up and become technology urgently to be resolved hurrily and ask Topic.

Summary of the invention

The present invention provides the generation method and device that a kind of advertistics indexes, in order to realize broadcasting to advertisement neatly Event carries out the purpose added up.

The present invention provides a kind of generation method that advertistics indexes, including:

When monitoring user and triggering the behavior event playing advertisement, generate the daily record data that described behavior event is corresponding;

Obtaining predefined index structure, wherein, described index structure is at least by statistical items mark, index rule sets Become;

Being mated by regular for described index and described daily record data, match in described daily record data is one or more Field;

Based on the data that described index structure is corresponding with each field matched, generate statistical index.

In an embodiment of the present invention, described daily record data includes at least one following field:

ID, user location, channel, time point, advertiser, IP address, the operation system of user place terminal System, operator, sex, throw in plan ID.

In an embodiment of the present invention, described index rule comprises the index identical with the field in described daily record data Field.

In an embodiment of the present invention, the index field in described index rule includes advertiser or super manager.

In an embodiment of the present invention, described statistical items mark includes the first mark or the second mark, described first mark For identifying statistics ad click number of times, described second mark is for identifying the detail of statistical log data.

In an embodiment of the present invention, based on the data that described index structure is corresponding with each field matched, generate Statistical index, including:

In described index structure, data corresponding for each field matched are indexed regular number as corresponding According to, generate the key of statistical index;

The value of record statistical items is as the key assignments of described statistical index.

The present invention also provides for the generating means of a kind of advertistics index, including:

Daily record data generation module, for when monitoring user and triggering the behavior event playing advertisement, generating described row For the daily record data that event is corresponding;

Acquisition module, is used for obtaining predefined index structure, and wherein, described index structure is at least by statistical items mark Know, index rule forms;

Matching module, for being mated by regular for described index and described daily record data, matches described daily record data In one or more fields;

Statistical index generation module, for the data corresponding with each field matched based on described index structure, raw Become statistical index.

In an embodiment of the present invention, described daily record data includes at least one following field:

ID, user location, channel, time point, advertiser, IP address, the operation system of user place terminal System, operator, sex, throw in plan ID.

In an embodiment of the present invention, described index rule comprises the index identical with the field in described daily record data Field.

In an embodiment of the present invention, the index field in described index rule includes advertiser or super manager.

In an embodiment of the present invention, described statistical items mark includes the first mark or the second mark, described first mark For identifying statistics ad click number of times, described second mark is for identifying the detail of statistical log data.

In an embodiment of the present invention, described statistical index generation module is additionally operable to:

In described index structure, data corresponding for each field matched are indexed regular number as corresponding According to, generate the key of statistical index;

The value of record statistical items is as the key assignments of described statistical index.

In embodiments of the present invention, when monitoring user and triggering the behavior event playing advertisement, behavior event is generated Corresponding daily record data, obtains predefined index structure, and wherein, index structure is at least by statistical items mark, index rule Composition.Subsequently, index rule is mated with daily record data, matches the one or more fields in daily record data, and then Based on the data that index structure is corresponding with each field matched, generate statistical index.Thus, the embodiment of the present invention can be real The purpose the most neatly broadcast event of advertisement added up.

Other features and advantages of the present invention will illustrate in the following description, and, partly become from description Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write Structure specifically noted in book, claims and accompanying drawing realizes and obtains.

Below by drawings and Examples, technical scheme is described in further detail.

Accompanying drawing explanation

Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:

Fig. 1 show the flow chart of the generation method of advertistics index in one embodiment of the invention;

Fig. 2 show the flow chart of the generation method of advertistics index in another embodiment of the present invention;And

Fig. 3 show the structural representation of the generating means of advertistics index in one embodiment of the invention.

Detailed description of the invention

Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.

Being illustrated in figure 1 the flow chart of the generation method of advertistics index in one embodiment of the invention, the method is permissible Applying in user terminal or server side, the method may comprise steps of S11 to S14.

Step S11, when monitoring user and triggering the behavior event playing advertisement, generates the daily record that behavior event is corresponding Data.

In this step, user watches an advertisement, and one click plays the behavior of advertisement, will trigger statistics, for This user behavior can generate daily record data.Here, the field in daily record data may is that ID, user location, Channel, time point, advertiser, IP address, the operating system of user place terminal, operator, sex, throw in plan ID etc., The invention is not restricted to this.

Step S12, obtains predefined index structure, and wherein, this index structure is at least by statistical items mark, index rule Then form.

In this step, index structure can be previously defined in configuration file, such that it is able to obtain from this configuration file Take index structure.Statistical items mark in index structure can include that the first mark or the second mark, described first mark are used for Mark statistics ad click number of times, described second mark is for identifying the detail of statistical log data.Such as, 01 is used for identifying system Meter ad click number of times, 02 is used for identifying grouping information, and 03 for identifying the detail of statistical log data.

It addition, the index rule in index structure can be made up of filtercondition and index field, wherein, in filtercondition Including one or more filtering rule fields (e.g., super manager global, advertiser etc.);Index field has and only one Individual, in addition to can being global, it is also possible to be the field in the daily record data generated in step S11, i.e. in index rule The index field identical with the field in daily record data, e.g., advertiser, ID, user location can be comprised, etc. Deng.

Step S13, mates index rule with daily record data, matches the one or more words in daily record data Section.

Step S14, based on the data that index structure is corresponding with each field matched, generates statistical index.

In embodiments of the present invention, when monitoring user and triggering the behavior event playing advertisement, behavior event is generated Corresponding daily record data, obtains predefined index structure, and wherein, index structure is at least by statistical items mark, index rule Composition.Subsequently, index rule is mated with daily record data, matches the one or more fields in daily record data, and then Based on the data that index structure is corresponding with each field matched, generate statistical index.Thus, the embodiment of the present invention can be real The purpose the most neatly broadcast event of advertisement added up.

Based on the data that index structure is corresponding with each field matched in above step S14, generate statistical index, this Inventive embodiments provides a kind of optional scheme, and the program comprises the following steps A1-A2.

Step A1, in index structure, using data corresponding for each field matched as indexing rule accordingly Data, generate the key of statistical index.

Step A2, the value of record statistical items is as the key assignments of statistical index.

In embodiments of the present invention, can use the structural generation statistical index of key-value, wherein, key is statistics rope The key drawn, value is the key assignments of statistical index, and the composition of key is as follows:

Statistical items mark/instance name/statistical (daily dd, hour hh etc., can omit during packet)/filtercondition/ Type (event/sum/... is not limited to this)/index field title/field value/time series

As a example by event statistics, such as statistics ad click number of times, the statistical index using step S11 to S14 to generate is as follows:

(1) key:01/bucket_name_01/dd/global:0/event/global/0/2016062 2;

Value: on 20160622nd under example bucket_name_01, global statistics data volume;

(2) key:01/bucket_name_01/hh/global:0/event/global/0/2016062 210;

Value: under example bucket_name_01 when 20160622 days 10, global statistics data volume;

(3) key:01/bucket_name_01/dd/global:0, advertiser_id:100/event/global/ 0/20160622;Value: the statistical data amount on 20160622nd under example bucket_name_01, under advertiser 100;

(4) key:01/bucket_name_01/hh/global:0, advertiser_id:111/event/sex/1/ 2016062221;Value: under example bucket_name_01 when 20160622 days 21,111 times sexes of advertiser are the system of 1 The amount of counting;

... the rest may be inferred.

In the above example, index field global is only 0, the meaning overall situation.Further, from above-mentioned example it can be seen that The embodiment of the present invention is when designing key, and the existing filtercondition of key and corresponding field synchronize, and meet again under time series Statistics, can also add up simultaneously.

As a example by classified statistics, such as statistical packet information, the statistical index using step S11 to S14 to generate is as follows:

(1) key-value:02/bucket_name_01/global:0/event-group/os/1;

Under example bucket_name_01, global operation nested design is 1;

(2) key-value:02/bucket_name_01/global:0/event-group/isp/2;

Under example bucket_name_01, overall situation operator is grouped into 2;

(3) key-value:02/bucket_name_01/advertiser_id:120/event-grou p/plan_id/ 120;120 times input plans of example bucket_name_01 advertiser are grouped into 120;

(4) key-value:02/bucket_name_01/advertiser_id:120, plan_id:132/event- group/os/1;Value: example bucket_name_01 advertiser 120 and 132 times operating systems of input plan are grouped into 1;

... the rest may be inferred.

In the above example, index field global is only 0, the meaning overall situation.Further, from above-mentioned example it can be seen that The embodiment of the present invention is when designing key, and the existing filtercondition of key and corresponding field synchronize and packet.

As a example by detail is added up, such as the detail of statistical log data, the composition of key is as follows:

Statistical items mark/instance name/filtercondition/type (event/sum/... is not limited to this)/index field name Title/field value/time series/daily record id

When (statistical items mark/instance name/filtercondition/type (event/sum/... is not limited to this)/index field Title/field value/time series) known time, can scan according to this known time sequence condition, obtain under current time sequence All detailed log recordings, the statistical index using step S11 to S14 to generate is as follows:

(1) key-value:03/bucket_name_01/global:0/event-feed/global/0/ 2016062112/id01;The overall situation detailed daily record when 20160621 days 12 is id01;

(2) key-value:03/bucket_name_01/advertiser_id:122/event-feed/global/0/ 2016062115/id02;The advertiser 120 detailed daily record when 20160621 days 15 is id02;

(3) key-value:03/bucket_name_01/advertiser_id:122/event-feed/plan_id/ 1210/2016062115/id03;Advertiser 120 was when 20160621 days 15, and input plan is the detail under the conditions of 1210 Daily record is id03;

... the rest may be inferred.

In the alternative embodiment of the present invention, after generating statistical index according to daily record data and index structure, advertiser or Super manager logs in administration page, during query statistic result, generates querying command, is mated with index by querying command, obtain Statistical result.That is, can be with several parameters when inquiry, such as instance name, filtering rule field, index field, index field Value, statistical etc., be exactly the ingredient (except last time series) of key above in a word, then combination producing key Prefix, holds key prefix and goes the scanning of data base, i.e. can get statistical data.

The realization of the generation method of the advertistics index of the present invention is discussed in detail below by a specific embodiment Journey.

Being illustrated in figure 2 the flow chart of the generation method of advertistics index in another embodiment of the present invention, the method can To apply in user terminal or server side, the method may comprise steps of S21 to S26.

Step S21, monitoring user triggers the behavior event playing advertisement.

Step S22, when monitoring user and triggering the behavior event playing advertisement, generates the daily record that behavior event is corresponding Data.

In this step, user watches an advertisement, and one click plays the behavior of advertisement, will trigger statistics, for This user behavior can generate daily record data.May refer to introduce above about the field in daily record data, here is omitted.

Step S23, obtains predefined index structure from configuration file, and wherein, this index structure is at least by adding up Item mark, index rule composition.

In this step, index structure may refer to introduce above, and here is omitted.

Step S24, mates index rule with daily record data, matches the one or more words in daily record data Section.

Step S25, in index structure, using data corresponding for each field matched as indexing rule accordingly Data, generate the key of statistical index.

Step S26, the value of record statistical items is as the key assignments of statistical index.

May refer to introduce above about different measurement type introductions, here is omitted.

In the alternative embodiment of the present invention, after generating statistical index according to daily record data and index structure, advertiser or Super manager logs in administration page, during query statistic result, generates querying command, is mated with index by querying command, obtain Statistical result.That is, can be with several parameters when inquiry, such as instance name, filtering rule field, index field, index field Value, statistical etc., be exactly the ingredient (except last time series) of key above in a word, then combination producing key Prefix, holds key prefix and goes the scanning of data base, i.e. can get statistical data.

It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.

The generation method indexed corresponding to the advertistics in above-described embodiment, the present invention also provides for a kind of advertistics rope The generating means drawn.It is illustrated in figure 3 the structural representation of the generating means of advertistics index, bag in one embodiment of the invention Include:

Daily record data generation module 31, for when monitoring user and triggering the behavior event playing advertisement, generates described The daily record data that behavior event is corresponding;

Acquisition module 32, is used for obtaining predefined index structure, and wherein, described index structure is at least by statistical items mark Know, index rule forms;

Matching module 33, for being mated by regular for described index and described daily record data, matches described daily record number One or more fields according to;

Statistical index generation module 34, for the data corresponding with each field matched based on described index structure, Generate statistical index.

In an embodiment of the present invention, described daily record data includes at least one following field:

ID, user location, channel, time point, advertiser, IP address, the operation system of user place terminal System, operator, sex, throw in plan ID.

In an embodiment of the present invention, described index rule comprises the index identical with the field in described daily record data Field.

In an embodiment of the present invention, the index field in described index rule includes advertiser or super manager.

In an embodiment of the present invention, described statistical items mark includes the first mark or the second mark, described first mark For identifying statistics ad click number of times, described second mark is for identifying the detail of statistical log data.

In an embodiment of the present invention, above-mentioned statistical index generation module 34 is additionally operable to:

In described index structure, data corresponding for each field matched are indexed regular number as corresponding According to, generate the key of statistical index;

The value of record statistical items is as the key assignments of described statistical index.

The said apparatus of the embodiment of the present invention: when monitoring user and triggering the behavior event playing advertisement, generate this row For the daily record data that event is corresponding, obtaining predefined index structure, wherein, index structure is at least by statistical items mark, rope Draw rule composition.Subsequently, index rule is mated with daily record data, matches the one or more words in daily record data Section, and then based on index structure data corresponding with each field matched, generation statistical index.Thus, the present invention implements Example is capable of the purpose added up the broadcast event of advertisement neatly.

Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.) Formula.

The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.

These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or The function specified in multiple square frames.

These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one The step of the function specified in individual square frame or multiple square frame.

Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof Within, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. the generation method of an advertistics index, it is characterised in that including:
When monitoring user and triggering the behavior event playing advertisement, generate the daily record data that described behavior event is corresponding;
Obtaining predefined index structure, wherein, described index structure is at least made up of statistical items mark, index rule;
Regular for described index and described daily record data is mated, matches the one or more words in described daily record data Section;
Based on the data that described index structure is corresponding with each field matched, generate statistical index.
Method the most according to claim 1, it is characterised in that described daily record data includes at least one following word Section:
ID, user location, channel, time point, advertiser, IP address, the operating system of user place terminal, fortune Battalion business, sex, throw in plan ID.
Method the most according to claim 1 and 2, it is characterised in that comprise and described daily record data in described index rule In the identical index field of field.
Method the most according to claim 1 and 2, it is characterised in that the index field in described index rule includes advertisement Main or super manager.
Method the most according to claim 1, it is characterised in that described statistical items mark includes the first mark or the second mark Knowing, described first mark is used for identifying statistics ad click number of times, and described second mark is for identifying the bright of statistical log data Carefully.
Method the most according to claim 1, it is characterised in that based on described index structure and each field pair matched The data answered, generate statistical index, including:
In described index structure, data corresponding for each field matched are indexed regular data, life as corresponding Become the key of statistical index;
The value of record statistical items is as the key assignments of described statistical index.
7. the generating means of an advertistics index, it is characterised in that including:
Daily record data generation module, for when monitoring user and triggering the behavior event playing advertisement, generating described behavior thing The daily record data that part is corresponding;
Acquisition module, is used for obtaining predefined index structure, and wherein, described index structure is at least by statistical items mark, rope Draw rule composition;
Matching module, for being mated by regular for described index and described daily record data, matches in described daily record data One or more fields;
Statistical index generation module, for the data corresponding with each field matched based on described index structure, generates system Meter index.
Device the most according to claim 7, it is characterised in that described daily record data includes at least one following word Section:
ID, user location, channel, time point, advertiser, IP address, the operating system of user place terminal, fortune Battalion business, sex, throw in plan ID.
9. according to the device described in claim 7 or 8, it is characterised in that described index rule comprises and described daily record data In the identical index field of field.
10. according to the device described in claim 7 or 8, it is characterised in that the index field in described index rule includes advertisement Main or super manager.
CN201610642484.9A 2016-08-08 2016-08-08 A kind of generation method and device of advertistics index CN106294699A (en)

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