CN106231380A - Method of reseptance and the system of video ads is adjusted according to network rate - Google Patents

Method of reseptance and the system of video ads is adjusted according to network rate Download PDF

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Publication number
CN106231380A
CN106231380A CN201610600441.4A CN201610600441A CN106231380A CN 106231380 A CN106231380 A CN 106231380A CN 201610600441 A CN201610600441 A CN 201610600441A CN 106231380 A CN106231380 A CN 106231380A
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CN
China
Prior art keywords
rate
video ads
definition
server
network rate
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610600441.4A
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Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201610600441.4A priority Critical patent/CN106231380A/en
Publication of CN106231380A publication Critical patent/CN106231380A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/437Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2662Controlling the complexity of the video stream, e.g. by scaling the resolution or bitrate of the video stream based on the client capabilities
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention provides a kind of method of reseptance and system adjusting video ads according to network rate, described method comprises the steps: to obtain the network rate in the transmission path of video ads;Judge and obtain the rate period at this network rate place;Definition corresponding to this rate period is sent so that server issues the video ads of described definition to server.The technical scheme that the present invention provides has the advantage that user experience is good.

Description

Method of reseptance and the system of video ads is adjusted according to network rate
Technical field
The present invention relates to video ads field, particularly relate to a kind of method of reseptance adjusting video ads according to network rate And system.
Background technology
Video (Video) refer to a series of static images caught in the way of the signal of telecommunication, noted down, processed, stored, The various technology transmitted and reappear.Continuous print image change is per second more than time more than 24 frames (frame) picture, according to persistence of vision Principle, human eye cannot distinguish the tableaux of single width;Appearing to be smooth continuous print visual effect, such continuous print picture is called Video.Video technique is to develop for television system the earliest, but has developed into now various different form in order to consumption Videograph is got off by person.The prosperity of network technology also promotes the record fragment of video in because of spy presented in streaming media On net and can by computer receive with play.Video belongs to different technology from film, and the latter is to utilize photography by dynamic Image capturing is a series of still photo.Video ads is to be presented to a kind of advertisement in face of client with visual form.
Existing video ads cannot select the definition that video ads receives, and user experience is low.
Summary of the invention
A kind of method of reseptance adjusting video ads according to network rate is provided, which solves prior art and cannot realize regarding Frequently the selection shortcoming of advertisement definition.
On the one hand, it is provided that a kind of method of reseptance adjusting video ads according to network rate, described method includes walking as follows Rapid:
Obtain the network rate in the transmission path of video ads;
Judge and obtain the rate period at this network rate place;
Definition corresponding to this rate period is sent so that server issues the video ads of described definition to server.
Optionally, described rate period is specifically, two-forty is interval, medium-rate interval, between low velocity region.
Optionally, described method also includes:
As network rate changes, the rate period after changing according to this adjusts the definition sent to server Request.
Second aspect, it is provided that a kind of reception system adjusting video ads according to network rate, described system includes:
Acquiring unit, for obtaining the network rate in the transmission path of video ads;
Judging unit, for judging and obtain the rate period at this network rate place;
Transmit-Receive Unit, for sending definition corresponding to this rate period to server so that server issue described clearly The video ads of degree.
Optionally, described rate period is specifically, two-forty is interval, medium-rate interval, between low velocity region.
Optionally, described system also includes:
Adjustment unit, changes for such as network rate, and the rate period after changing according to this adjusts to service The definition request that device sends.
The technical scheme that the specific embodiment of the invention provides obtains the network rate in the transmission path of video ads, it is judged that And obtain the rate period at this network rate place, send definition corresponding to this rate period to server so that under server The video ads sending out definition described, so its advantage with the selection realizing video ads definition.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to Other accompanying drawing is obtained according to these accompanying drawings.
The flow chart of a kind of method of reseptance adjusting video ads according to network rate that Fig. 1 provides for the present invention;
The structure chart of a kind of reception system adjusting video ads according to network rate that Fig. 2 provides for the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under not making creative work premise Embodiment, broadly falls into the scope of protection of the invention.
The one provided for the present invention the first better embodiment refering to Fig. 1, Fig. 1 adjusts video ads according to network rate The flow chart of method of reseptance, the method is completed by terminal unit, and the method is as it is shown in figure 1, comprise the steps:
Step S101 obtains the network rate in the transmission path of video ads;
Step S102, judge and obtain the rate period at this network rate place;
Step S103, send definition corresponding to this rate period to server so that server issues described definition Video ads.
The technical scheme that the specific embodiment of the invention provides obtains the network rate in the transmission path of video ads, it is judged that And obtain the rate period at this network rate place, send definition corresponding to this rate period to server so that under server The video ads sending out definition described, so its advantage with the selection realizing video ads definition.
Optionally, above-mentioned rate period is specifically as follows, and two-forty interval (corresponding ultra high-definition), medium-rate are interval (corresponding High definition), between low velocity region (corresponding SD), interval cut off value can be: more than 10M's is interval for two-forty, 10M to 2M it Between be that medium-rate is interval, below 2M is between low velocity region.
Optionally, said method can also include after step s 103:
As network rate changes, the rate period after changing according to this adjusts the definition sent to server Request.
The one provided for the present invention the second better embodiment refering to Fig. 2, Fig. 2 adjusts video ads according to network rate Reception system, this system includes:
Acquiring unit 201, for obtaining the network rate in the transmission path of video ads;
Judging unit 202, for judging and obtain the rate period at this network rate place;
Transmit-Receive Unit 203, for sending definition corresponding to this rate period to server so that server issues described The video ads of definition.
The technical scheme that the specific embodiment of the invention provides obtains the network rate in the transmission path of video ads, it is judged that And obtain the rate period at this network rate place, send definition corresponding to this rate period to server so that under server The video ads sending out definition described, so its advantage with the selection realizing video ads definition.
Optionally, above-mentioned rate period is specifically as follows, and two-forty interval (corresponding ultra high-definition), medium-rate are interval (corresponding High definition), between low velocity region (corresponding SD), interval cut off value can be: more than 10M's is interval for two-forty, 10M to 2M it Between be that medium-rate is interval, below 2M is between low velocity region.
Optionally, said system can also include:
Adjustment unit 204, changes for such as network rate, and the rate period after changing according to this adjusts to clothes The definition request that business device sends.
It should be noted that for aforesaid each method embodiment or embodiment, in order to be briefly described, therefore by its all table Stating as a series of combination of actions, but those skilled in the art should know, the present invention is not by described sequence of movement Restriction, because of according to the present invention, some step can use other orders or carry out simultaneously.Secondly, people in the art Member also should know, embodiment described in the specification or embodiment belong to preferred embodiment, involved action and list Necessary to the unit not necessarily present invention.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not has the portion described in detail in certain embodiment Point, may refer to the associated description of other embodiments.
Step in embodiment of the present invention method can carry out order according to actual needs and adjust, merges and delete.
Unit in embodiment of the present invention device can merge according to actual needs, divides and delete.This area The feature of the different embodiments described in this specification and different embodiment can be combined or combine by technical staff.
Through the above description of the embodiments, those skilled in the art it can be understood that to the present invention permissible Realize with hardware, or firmware realizes, or combinations thereof mode realizes.When implemented in software, can be by above-mentioned functions It is stored in computer-readable medium or is transmitted as the one or more instructions on computer-readable medium or code.Meter Calculation machine computer-readable recording medium includes computer-readable storage medium and communication media, and wherein communication media includes being easy to from a place to another The individual local any medium transmitting computer program.Storage medium can be any usable medium that computer can access.With As a example by this but be not limited to: computer-readable medium can include random access memory (Random Access Memory, RAM), read only memory (Read-Only Memory, ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory, EEPROM), read-only optical disc (Compact Disc Read- Only Memory, CD-ROM) or other optical disc storage, magnetic disk storage medium or other magnetic storage apparatus or can be used in Carry or store and there is instruction or the desired program code of data structure form can be by any other of computer access Medium.In addition.Any connection can be suitable become computer-readable medium.Such as, if software is to use coaxial cable, light Fine optical cable, twisted-pair feeder, Digital Subscriber Line (Digital Subscriber Line, DSL) or such as infrared ray, radio and The wireless technology of microwave etc from website, server or other remote source, then coaxial cable, optical fiber cable, double The wireless technology of twisted wire, DSL or such as infrared ray, wireless and microwave etc be included in affiliated medium fixing in.Such as this Bright used, dish (Disk) and dish (disc) include compress laser disc (CD), laser dish, laser disc, Digital Versatile Disc (DVD), Floppy disk and Blu-ray Disc, the duplication data of the usual magnetic of its mid-game, dish then carrys out the duplication data of optics with laser.Group above Close within should also be as being included in the protection domain of computer-readable medium.
In a word, the foregoing is only the preferred embodiment of technical solution of the present invention, be not intended to limit the present invention's Protection domain.All within the spirit and principles in the present invention, any modification, equivalent substitution and improvement etc. made, should be included in Within protection scope of the present invention.

Claims (6)

1. the method for reseptance adjusting video ads according to network rate, it is characterised in that described method comprises the steps:
Obtain the network rate in the transmission path of video ads;
Judge and obtain the rate period at this network rate place;
Definition corresponding to this rate period is sent so that server issues the video ads of described definition to server.
Method the most according to claim 1, it is characterised in that described rate period is specifically, two-forty is interval, medium-rate Interval, between low velocity region.
Method the most according to claim 1, it is characterised in that described method also includes:
As network rate changes, the rate period after changing according to this adjusts the definition sent to server and asks Ask.
4. the reception system adjusting video ads according to network rate, it is characterised in that described system includes:
Acquiring unit, for obtaining the network rate in the transmission path of video ads;
Judging unit, for judging and obtain the rate period at this network rate place;
Transmit-Receive Unit, for sending definition corresponding to this rate period to server so that server issues described definition Video ads.
System the most according to claim 4, it is characterised in that
Described rate period is specifically, two-forty is interval, medium-rate interval, between low velocity region.
System the most according to claim 4, it is characterised in that described system also includes:
Adjustment unit, changes for such as network rate, and the rate period after changing according to this adjusts and sends out to server The definition request sent.
CN201610600441.4A 2016-07-27 2016-07-27 Method of reseptance and the system of video ads is adjusted according to network rate Pending CN106231380A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201610600441.4A CN106231380A (en) 2016-07-27 2016-07-27 Method of reseptance and the system of video ads is adjusted according to network rate

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201610600441.4A CN106231380A (en) 2016-07-27 2016-07-27 Method of reseptance and the system of video ads is adjusted according to network rate

Publications (1)

Publication Number Publication Date
CN106231380A true CN106231380A (en) 2016-12-14

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107436716A (en) * 2017-07-14 2017-12-05 珠海格力电器股份有限公司 Document transmission method, device and electronic equipment
WO2018018447A1 (en) * 2016-07-27 2018-02-01 王晓光 Receiving method and system capable of adjusting video advertisement according to network speed
CN109587522A (en) * 2018-11-06 2019-04-05 深圳市酷开网络科技有限公司 Switching at runtime advertisement video clarity processing method, playback terminal and storage medium
CN110611789A (en) * 2018-06-14 2019-12-24 杭州海康威视数字技术股份有限公司 Video streaming transmission control method and device, electronic equipment and storage medium

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CN103458272A (en) * 2012-05-30 2013-12-18 中国电信股份有限公司 Method, device and server for determining video streaming pushing code rate
CN104469244A (en) * 2013-09-13 2015-03-25 联想(北京)有限公司 A network based video image adjusting method and system
CN104661088A (en) * 2013-11-22 2015-05-27 乐视网信息技术(北京)股份有限公司 Video source switching method and device

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102014301A (en) * 2010-11-26 2011-04-13 优视科技有限公司 Video playing method, system and server
CN103458272A (en) * 2012-05-30 2013-12-18 中国电信股份有限公司 Method, device and server for determining video streaming pushing code rate
CN104469244A (en) * 2013-09-13 2015-03-25 联想(北京)有限公司 A network based video image adjusting method and system
CN104661088A (en) * 2013-11-22 2015-05-27 乐视网信息技术(北京)股份有限公司 Video source switching method and device

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018018447A1 (en) * 2016-07-27 2018-02-01 王晓光 Receiving method and system capable of adjusting video advertisement according to network speed
CN107436716A (en) * 2017-07-14 2017-12-05 珠海格力电器股份有限公司 Document transmission method, device and electronic equipment
CN110611789A (en) * 2018-06-14 2019-12-24 杭州海康威视数字技术股份有限公司 Video streaming transmission control method and device, electronic equipment and storage medium
CN109587522A (en) * 2018-11-06 2019-04-05 深圳市酷开网络科技有限公司 Switching at runtime advertisement video clarity processing method, playback terminal and storage medium

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Application publication date: 20161214