CN109587522A - Switching at runtime advertisement video clarity processing method, playback terminal and storage medium - Google Patents
Switching at runtime advertisement video clarity processing method, playback terminal and storage medium Download PDFInfo
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- CN109587522A CN109587522A CN201811314565.1A CN201811314565A CN109587522A CN 109587522 A CN109587522 A CN 109587522A CN 201811314565 A CN201811314565 A CN 201811314565A CN 109587522 A CN109587522 A CN 109587522A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2402—Monitoring of the downstream path of the transmission network, e.g. bandwidth available
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2662—Controlling the complexity of the video stream, e.g. by scaling the resolution or bitrate of the video stream based on the client capabilities
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44227—Monitoring of local network, e.g. connection or bandwidth variations; Detecting new devices in the local network
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses switching at runtime advertisement video clarity processing method, playback terminal and storage medium, method includes: the advertisement video broadcasting for presetting different network qualities and corresponding to different brackets clarity；When playback terminal plays advertisement video for the first time, with default clarity broadcasting Current ad video；The network quality of the currently playing terminal of real-time detection；According to the network quality of currently playing terminal, searches and played with the advertisement video of current network quality corresponding grade clarity, played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.The present invention on smart television not Caton under the premise of, maximum possible play fine definition advertisement video.Meet the dispensing effect of advertisement video, while reducing user's dislike degree as far as possible, improves advertisement playing efficiency.
Description
Technical field
The present invention relates to playback terminal technical fields, and in particular to a kind of switching at runtime advertisement video clarity processing side
Method, playback terminal and storage medium.
Background technique
Advertising sources, advertiser is to commercial audience, and the content conveyed, i.e. advertising sources are by advertising media, to advertisement
The content that the stay of two nights is conveyed, content-form multiplicity (any form that can be perceived including text, image, audio, video et al.).
Simultaneously because the different Reading of advertiser and commercial audience for fix information, the information and audient for resulting in advertiser's sending are connect
The difference of collection of letters breath.
Advertisement in intelligent television equipment to user by precisely pushing various advertisement videos.And advertisement video must
It must guarantee that smooth not Caton, time as short as possible finish, reduce user's dislike degree.Meanwhile and needing to guarantee that advertisement regards
Frequency plays integrity degree, and when guaranteeing integrity degree, fine definition is played as much as possible, preferably reaches advertising display effect,
Meet advertisement dispensing side.But often occur advertisement Caton phenomenon in the prior art, influence advertisement playing effect.
Therefore, the existing technology needs to be improved and developed.
Summary of the invention
Place in view of above-mentioned deficiencies of the prior art, the purpose of the present invention is to provide a kind of switching at runtime advertisement video is clear
Clear degree processing method, playback terminal and storage medium, the present invention need the purpose to be achieved to be: the not Caton on smart television
Under the premise of, maximum possible plays fine definition advertisement video.Meet the dispensing effect of advertisement video, while reducing user as far as possible
Dislike degree improves advertisement playing efficiency.
In order to achieve the above object, this invention takes following technical schemes:
A kind of switching at runtime advertisement video clarity processing method, wherein include the following steps:
Preset the advertisement video broadcasting that different network qualities corresponds to different brackets clarity；
When playback terminal plays advertisement video for the first time, with default clarity broadcasting Current ad video；
The network quality of the currently playing terminal of real-time detection；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
The switching at runtime advertisement video clarity processing method, wherein described when playback terminal plays extensively for the first time
The step of accusing video, playing Current ad video with default clarity includes: to detect whether for the first time when triggering advertisement broadcasting
It plays；If it is Current ad video is played with using advertisement video cloud default clarity；If otherwise detection advertisement view
Whether frequency cloud has the clarity of recommendation to play, if there is then controlling using recommending clarity to play advertisement, otherwise using local
Clarity plays advertisement video.
The switching at runtime advertisement video clarity processing method, wherein further comprise the steps of: each advertisement video and broadcast
It discharges after finishing, report network situation and broadcasting situation are used for big data analysis to backstage；Simultaneously in local record playback terminal
The suitable clarity this time matched, as acting the standard of broadcasting next time.
The switching at runtime advertisement video clarity processing method, wherein described when playback terminal plays extensively for the first time
The step of accusing video, playing Current ad video with default clarity includes: to play advertisement video when playback terminal first time, extensively
Video cloud is accused according to statistics, control is issued with default clarity and plays Current ad video.
The switching at runtime advertisement video clarity processing method, wherein the network according to currently playing terminal
Quality is searched and is played with the advertisement video of current network quality corresponding grade clarity, according to present network conditions switching at runtime
The step of advertisement video of corresponding grade clarity plays out include:
While playing advertisement video, user network environment is monitored on smart television, is calculated and is played advertisement video timeslice
The clarity that section user is suitble to；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
The switching at runtime advertisement video clarity processing method, wherein the network according to currently playing terminal
Quality is searched and is played with the advertisement video of current network quality corresponding grade clarity, according to present network conditions switching at runtime
The step of advertisement video of corresponding grade clarity plays out further include: when second of advertisement video plays sowing time, according to upper one
Secondary local record directly rises according to local clarity and broadcasts；It is calculated simultaneously when time broadcasting, current network environment, if change；
If network environment improves than last time, gradually it is switched to higher leveled clarity and plays out, if network environment is than upper
First difference is then gradually switched to low level-one clarity and plays out.
A kind of playback terminal, wherein include: processor, memory and communication bus；
Being stored on the memory can be by the processing routine for the switching at runtime advertisement video clarity that the processor executes；
The communication bus realizes the connection communication between processor and memory；
The processor realizes following steps when executing the processing routine of the switching at runtime advertisement video clarity:
Preset the advertisement video broadcasting that different network qualities corresponds to different brackets clarity；
When playback terminal plays advertisement video for the first time, with default clarity broadcasting Current ad video；
The network quality of the currently playing terminal of real-time detection；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
The playback terminal, wherein the processor executes the processing routine of the switching at runtime advertisement video clarity
When also realize following steps:
When triggering advertisement broadcasting, detect whether to play for the first time；If it is clarity is defaulted with using advertisement video cloud
Play Current ad video；If otherwise detection advertisement video cloud whether have recommendation clarity play, if there is if control
Using recommending clarity to play advertisement, advertisement video otherwise is played using local clarity；
After each advertisement video finishes, report network situation and broadcasting situation are used for big data analysis to backstage；Together
When in the suitable clarity that this time matches of local record playback terminal, as acting the standard of broadcasting next time.
The playback terminal, wherein the processor executes the processing routine of the switching at runtime advertisement video clarity
When also realize following steps:
When playback terminal plays advertisement video for the first time, advertisement video cloud issues control and is broadcast with default clarity according to statistics
Put Current ad video；
While playing advertisement video, user network environment is monitored on smart television, is calculated and is played advertisement video timeslice
The clarity that section user is suitble to；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity；
It when second of advertisement video sowing time, is locally recorded according to the last time, directly rises and broadcast according to local clarity；It calculates simultaneously
When secondary broadcasting, current network environment, if change；If network environment improves than last time, gradually it is switched to high by one
The clarity of grade plays out, if network environment is poorer than last, is gradually switched to low level-one clarity and plays out.
A kind of computer readable storage medium, wherein the computer-readable recording medium storage has one or more
Program, one or more of programs can be executed by one or more processor, to realize dynamic described in any one
Switch the step in advertisement video clarity processing method.
Compared to the prior art, switching at runtime advertisement video clarity processing method provided by the invention, playback terminal and
Storage medium, the present invention provides a kind of methods according to present network conditions switching at runtime advertisement video clarity；Exist first
In playing process, the network quality of user is can detecte and measured out, while it is corresponding different clear to define heterogeneous networks quality
The rule of degree.And in playing process, so that it may timely switching at runtime.Package not only can guarantee user experience, but also can be with
Advertisement video bandwagon effect is improved to greatest extent.Under the premise of the present invention realizes on smart television not Caton, maximum can
Fine definition advertisement video can be played.Meet the dispensing effect of advertisement video, while reducing user's dislike degree as far as possible, improves
Advertisement playing efficiency.
Detailed description of the invention
Fig. 1 is the flow chart of switching at runtime advertisement video clarity processing method provided by the invention.
Fig. 2 is the concrete application embodiment process of switching at runtime advertisement video clarity processing method provided by the invention
Figure.
Fig. 3 is the functional block diagram of playback terminal preferred embodiment of the present invention.
Specific embodiment
To make the purpose of the present invention, technical solution and effect clearer, clear and definite, right as follows in conjunction with drawings and embodiments
The present invention is further described.It should be appreciated that described herein, specific examples are only used to explain the present invention, is not used to
Limit the present invention.
Referring to Fig. 1, switching at runtime advertisement video clarity processing method provided by the invention the following steps are included:
S100, the advertisement video broadcasting that different network qualities corresponds to different brackets clarity is preset.
In the embodiment of the present invention, before specific implementation, needing to preset different network qualities, to correspond to different brackets clear
The advertisement video of clear degree plays, such as setting network quality is the advertisement that 100M network bandwidth then corresponds to that clarity is 4K clarity
Video playing；It is the advertisement video broadcasting that 50M network bandwidth then corresponds to that clarity is 1080P clarity that network quality, which is arranged,；If
Setting network quality is the advertisement video broadcasting that 10M network bandwidth then corresponds to that clarity is 720P clarity.Network quality, which is arranged, is
1M network bandwidth then corresponds to the advertisement video that clarity is 320P clarity and plays.Certain above-mentioned setting is only illustrated, and user is also
The advertisement video broadcasting that other different network qualities correspond to different brackets clarity can be set.To facilitate playback terminal below
The advertisement video that network-control different brackets clarity can be can't detect according to the setting plays.
S200, advertisement video is played when playback terminal first time, plays Current ad video with default clarity.
In this step, when playback terminal plays advertisement video for the first time, advertisement video cloud issues control and uses according to statistics
Default clarity and plays Current ad video.
When it is implemented, playing Current ad video with default clarity when playback terminal plays advertisement video for the first time
The step of include: when trigger advertisement play when, detect whether for the first time play；If it is defaulted with using advertisement video cloud
Clarity plays Current ad video；If otherwise whether detection advertisement video cloud has the clarity of recommendation to play, if there is
It then controls using recommending clarity to play advertisement, otherwise plays advertisement video using local clarity.
The network quality of the currently playing terminal of S300, real-time detection.
Such as current network rate is checked in real time.
S400, according to the network quality of currently playing terminal, search wide with current network quality corresponding grade clarity
Video playing is accused, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
In the embodiment of the present invention, according to the network quality of the currently playing terminal of detection, search and current network quality pair
Answer the advertisement video of grade clarity to play, according to the advertisement video of present network conditions switching at runtime corresponding grade clarity into
Row plays.In this way, on smart television not Caton under the premise of, maximum possible play fine definition advertisement video.Meet wide
The dispensing effect of video is accused, while reducing user's dislike degree as far as possible.
I.e. while playing advertisement video, user network environment is monitored on smart television, calculates broadcasting advertisement video
The clarity that time slice user is suitble to；According to the network quality of currently playing terminal, search corresponding with current network quality etc.
The advertisement video of grade clarity plays, and is broadcast according to the advertisement video of present network conditions switching at runtime corresponding grade clarity
It puts.For example, then control is switched to by current video broadcasting as 4K clarity when detecting that network quality is 100M network bandwidth
Advertisement video play；When detect network quality be 50M network bandwidth, then control with by current video broadcasting be switched to for
The advertisement video of 1080P clarity plays；When detecting that network quality is 10M network bandwidth, then control is broadcast with by current video
Put the advertisement video broadcasting being switched to as 720P clarity.When detecting that network quality is 1M network bandwidth, then control with will work as
The advertisement video broadcasting that preceding video playing is switched to as 320P clarity.Ensuring that each advertisement plays all in this way is stream
Smooth, it never will appear Caton phenomenon, improve the satisfaction of user, improve advertisement playing efficiency.
The embodiment of the present invention is into further: when second of advertisement video sowing time, being locally recorded according to the last time, directly
It rises and broadcasts according to local clarity；It is calculated simultaneously when time broadcasting, current network environment, if change；If network environment ratio
Last time improves, then is gradually switched to higher leveled clarity and plays out, if network environment is poorer than last, gradually cuts
Low level-one clarity is changed to play out.For example, being 4K clear when the last time detects that network quality is 100M network bandwidth
The advertisement video of clear degree plays；And this detects that network quality is 50M network bandwidth, and it is poorer than last, then it controls with will work as
Preceding video playing is switched to (to be then gradually switched to low level-one clarity to be broadcast for the advertisement video broadcasting of 1080P clarity
Put), to protect the fluency played, improve the satisfaction of broadcasting.
Further, the clarity processing method of switching at runtime advertisement video described in the embodiment of the present invention further includes
Step: after each advertisement video finishes, report network situation and broadcasting situation are used for big data analysis to backstage；
Simultaneously in the suitable clarity that this time matches of local record playback terminal, as acting the standard of broadcasting next time.It can mention in this way
High advertisement playing fluency next time, improves playing efficiency, avoids Caton, improve the satisfaction of user.
In the embodiment of the present invention, after repeatedly playing, advertisement video backstage is counted using big data, and each period is most suitable
It closes and broadcasts recommendation clarity, reach final purpose.
The advertisement video cloud said in the embodiment of the present invention: refer to advertisement video net background.
Default clarity refers to most of terminal average definition that cloud counts on.
Local clarity refers to the clarity used the last time recorded on intelligent playback terminal.
Recommend clarity to refer to: cloud counts on each user and repeatedly plays video, calculates each period, most suitable
Clarity.
The present invention is described further below by way of a specific Application Example:
Start, triggers advertisement video；
Continue 1: when triggering advertisement broadcasting, detecting whether to play for the first time；If it is defaulted with using advertisement video cloud
Clarity plays Current ad video；If otherwise whether detection advertisement video cloud has the clarity of recommendation to play, if there is
It then controls using recommending clarity to play advertisement, otherwise plays advertisement video using local clarity.
Continue 2: while playing advertisement, calculating network bad border；Corresponding clarity is switched to according to current network bad border
It plays；
Continue 3: reporting when time broadcasting situation to cloud (to carry out big data statistical analysis, it is clear to show that each user recommends
Degree)；
Continue 4: record is when time clarity is to locally;
Terminate.
As it can be seen that the method for the embodiment of the present invention mainly includes four processes: advertisement video is broadcast, network environment calculates,
Clarity switching, cloud clarity big data analysis.
Advertisement video rises and broadcasts process:
It summarizes: finding this and rise and broadcast video, find out and which kind of clarity usedIt calls smart television to play video method to play.
Process description: user's use of time, triggering advertisement video play, and selection is default clarity, local clarity, pushes away
Clarity is recommended, thrin rises and broadcasts.
Network environment, which calculates, to be summarized: during broadcasting advertisement videoAccording to broadcasting advertisement video segment elapsed time
Calculate current network environment
Process description: in advertisement video playing process, it is assumed that playing advertisement video first second is an advertising time segment, this
A time slice elapsed time 1.2 seconds plays second time slice and consumes 1.3 seconds.Several time slices are calculated, are obtained average
It is time-consuming.Which kind of clarity is the network condition that the equipment of user can thus be calculated, it is most appropriate to match.On the time slice told
It is not specific to be exactly one second, can subdivide.
Cloud clarity big data analysis is summarized: equipment reported dataStatistical analysisActive user's different time
Most suitable clarity process description in the case of section different scenes: as described above.
A kind of method of switching at runtime advertisement video clarity of the invention.First in playing process, Ke Yijian
The network quality of user is surveyed and measured out, while defining the rule that heterogeneous networks quality corresponds to different clarity.And it is broadcasting
During putting, so that it may timely switching at runtime.Package not only can guarantee user experience, but also can improve advertisement view to greatest extent
Frequency bandwagon effect.
Furthermore method of the invention is not limited to smart television, sets to external in all equipment having a display function
The demand of access is had, the present invention is equally applicable.Method of the invention is not limited to advertisement video, same to all video playings
It is applicable in.
Therefore the present invention provides a kind of switching at runtime advertisement video clarity processing method, present invention needs reach
To purpose be: on smart television not Caton under the premise of, maximum possible play fine definition advertisement video.Meet advertisement
The dispensing effect of video, while user's dislike degree is reduced as far as possible, improve advertisement playing efficiency.
As shown in figure 3, being based on above-mentioned switching at runtime advertisement video clarity processing method, the present invention further correspondingly provides one
Kind playback terminal, the playback terminal can be the calculating such as mobile phone, desktop PC, notebook, palm PC and server
Equipment.The playback terminal includes processor 10, memory 20 and display screen 30, and processor 10 passes through communication bus 50 and storage
Device 20 connects, and the display screen 30 is connect by communication bus 50 with processor 10.Fig. 3 illustrates only the part group of playback terminal
Part, it should be understood that it is not required for implementing all components shown, more or less groups of the implementation that can be substituted
Part.
The memory 20 can be the internal storage unit of the playback terminal in some embodiments, such as play eventually
The memory at end.The memory 20 is also possible to the External memory equipment of the playback terminal in further embodiments, such as
The plug-in type USB flash disk being equipped on the playback terminal, intelligent memory card (Smart Media Card, SMC), secure digital
(Secure Digital, SD) card, flash card (Flash Card) etc..Further, the memory 20 can also both include
The internal storage unit of institute's playback terminal also includes External memory equipment.The memory 20 is installed on the broadcasting for storing
The application software and Various types of data of terminal, such as the program code etc. of the installation playback terminal.The memory 20 can be with
For temporarily storing the data that has exported or will export.In one embodiment, dynamic is stored on memory 20 to cut
Advertisement video clarity processing method program 40 is changed, which can be processed
Performed by device 10, to realize switching at runtime advertisement video clarity processing method in the application.
The processor 10 can be in some embodiments a central processing unit (Central Processing Unit,
CPU), microprocessor, mobile phone baseband processor or other data processing chips, for running the journey stored in the memory 20
Sequence code or processing data, such as execute the switching at runtime advertisement video clarity processing method etc..
The display screen 30 can be LED display, liquid crystal display, touch liquid crystal display in some embodiments
And OLED(Organic Light-Emitting Diode, Organic Light Emitting Diode) touch device etc..The display screen 30 is used
In the information for being shown in the playback terminal and for showing visual user interface.The component 10- of the playback terminal
30 are in communication with each other by system bus.
In one embodiment, when processor 10 executes switching at runtime advertisement video clarity processing side in the memory 20
It is performed the steps of when method program 40
Preset the advertisement video broadcasting that different network qualities corresponds to different brackets clarity；
When playback terminal plays advertisement video for the first time, with default clarity broadcasting Current ad video；
The network quality of the currently playing terminal of real-time detection；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity, as detailed above.
Further, it is also realized such as when the processor executes the processing routine of the switching at runtime advertisement video clarity
Lower step:
When triggering advertisement broadcasting, detect whether to play for the first time；If it is clarity is defaulted with using advertisement video cloud
Play Current ad video；If otherwise detection advertisement video cloud whether have recommendation clarity play, if there is if control
Using recommending clarity to play advertisement, advertisement video otherwise is played using local clarity；
After each advertisement video finishes, report network situation and broadcasting situation are used for big data analysis to backstage；Together
When in the suitable clarity that this time matches of local record playback terminal, as the standard of broadcasting is acted next time, as detailed above.
Wherein, following step is also realized when the processor executes the processing routine of the switching at runtime advertisement video clarity
It is rapid:
When playback terminal plays advertisement video for the first time, advertisement video cloud issues control and is broadcast with default clarity according to statistics
Put Current ad video；
While playing advertisement video, user network environment is monitored on smart television, is calculated and is played advertisement video timeslice
The clarity that section user is suitble to；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity；
It when second of advertisement video sowing time, is locally recorded according to the last time, directly rises and broadcast according to local clarity；It calculates simultaneously
When secondary broadcasting, current network environment, if change；If network environment improves than last time, gradually it is switched to high by one
The clarity of grade plays out, if network environment is poorer than last, being gradually switched to low level-one clarity is played out, tool
Body is as described above.
Based on the above embodiment, described computer-readable to deposit the present invention also provides a kind of computer readable storage medium
Storage media is stored with one or more program, and one or more of programs can be executed by one or more processor,
To realize the step in the switching at runtime advertisement video clarity processing method as described in above-mentioned any one, specific institute as above
It states.
In conclusion switching at runtime advertisement video clarity processing method provided by the invention, playback terminal and storage are situated between
In matter, the present invention provides a kind of methods according to present network conditions switching at runtime advertisement video clarity；It is playing first
In the process, it can detecte and measure out the network quality of user, while defining heterogeneous networks quality and corresponding to different clarity
Rule.And in playing process, so that it may timely switching at runtime.Package not only can guarantee user experience, but also can be maximum
Limit improves advertisement video bandwagon effect.Under the premise of the present invention realizes on smart television not Caton, maximum possible is broadcast
Put fine definition advertisement video.Meet the dispensing effect of advertisement video, while reducing user's dislike degree as far as possible, improves advertisement
Playing efficiency.
Certainly, those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method,
It is that related hardware (such as processor, controller etc.) can be instructed to complete by computer program, the program can store
In a computer-readable storage medium, which may include the process such as above-mentioned each method embodiment when being executed.Its
Described in storage medium can be for memory, magnetic disk, CD etc..
It should be understood that the application of the present invention is not limited to the above for those of ordinary skills can
With improvement or transformation based on the above description, all these modifications and variations all should belong to the guarantor of appended claims of the present invention
Protect range.
Claims (10)
1. a kind of switching at runtime advertisement video clarity processing method, which comprises the steps of:
Preset the advertisement video broadcasting that different network qualities corresponds to different brackets clarity；
When playback terminal plays advertisement video for the first time, with default clarity broadcasting Current ad video；
The network quality of the currently playing terminal of real-time detection；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
2. switching at runtime advertisement video clarity processing method according to claim 1, which is characterized in that described when broadcasting
The step of terminal plays advertisement video for the first time, plays Current ad video with default clarity includes: when triggering advertisement plays
When, it detects whether to play for the first time；If it is Current ad video is played with using advertisement video cloud default clarity；Such as
Otherwise fruit detects whether advertisement video cloud has the clarity of recommendation to play, wide using recommending clarity to play if there is then controlling
It accuses, otherwise plays advertisement video using local clarity.
3. switching at runtime advertisement video clarity processing method according to claim 1, which is characterized in that further include step
Rapid: after each advertisement video finishes, report network situation and broadcasting situation are used for big data analysis to backstage；Together
When in the suitable clarity that this time matches of local record playback terminal, as acting the standard of broadcasting next time.
4. switching at runtime advertisement video clarity processing method according to claim 1, which is characterized in that described when broadcasting
The step of terminal plays advertisement video for the first time, plays Current ad video with default clarity includes: when playback terminal first
Secondary broadcasting advertisement video, advertisement video cloud issue control with default clarity and play Current ad video according to statistics.
5. switching at runtime advertisement video clarity processing method according to claim 1, which is characterized in that the basis is worked as
The network quality of preceding playback terminal is searched and is played with the advertisement video of current network quality corresponding grade clarity, according to current
The step of advertisement video of network condition switching at runtime corresponding grade clarity plays out include:
While playing advertisement video, user network environment is monitored on smart television, is calculated and is played advertisement video timeslice
The clarity that section user is suitble to；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
6. switching at runtime advertisement video clarity processing method according to claim 5, which is characterized in that the basis is worked as
The network quality of preceding playback terminal is searched and is played with the advertisement video of current network quality corresponding grade clarity, according to current
The step of advertisement video of network condition switching at runtime corresponding grade clarity plays out further include: when second of advertisement video
Sowing time is played, is locally recorded according to the last time, directly rises and broadcasts according to local clarity；It is calculated simultaneously when time broadcasting, current network ring
Border, if change；If network environment improves than last time, gradually it is switched to higher leveled clarity and plays out,
If network environment is poorer than last, gradually it is switched to low level-one clarity and plays out.
7. a kind of playback terminal characterized by comprising processor, memory and communication bus；
Being stored on the memory can be by the processing routine for the switching at runtime advertisement video clarity that the processor executes；
The communication bus realizes the connection communication between processor and memory；
The processor realizes following steps when executing the processing routine of the switching at runtime advertisement video clarity:
Preset the advertisement video broadcasting that different network qualities corresponds to different brackets clarity；
When playback terminal plays advertisement video for the first time, with default clarity broadcasting Current ad video；
The network quality of the currently playing terminal of real-time detection；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity.
8. playback terminal according to claim 7, which is characterized in that the processor executes the switching at runtime advertisement video
Following steps are also realized when the processing routine of clarity:
When triggering advertisement broadcasting, detect whether to play for the first time；If it is clarity is defaulted with using advertisement video cloud
Play Current ad video；If otherwise detection advertisement video cloud whether have recommendation clarity play, if there is if control
Using recommending clarity to play advertisement, advertisement video otherwise is played using local clarity；
After each advertisement video finishes, report network situation and broadcasting situation are used for big data analysis to backstage；Together
When in the suitable clarity that this time matches of local record playback terminal, as acting the standard of broadcasting next time.
9. playback terminal according to claim 7, which is characterized in that the processor executes the switching at runtime advertisement video
Following steps are also realized when the processing routine of clarity:
When playback terminal plays advertisement video for the first time, advertisement video cloud issues control and is broadcast with default clarity according to statistics
Put Current ad video；
While playing advertisement video, user network environment is monitored on smart television, is calculated and is played advertisement video timeslice
The clarity that section user is suitble to；
According to the network quality of currently playing terminal, searches and broadcast with the advertisement video of current network quality corresponding grade clarity
It puts, is played out according to the advertisement video of present network conditions switching at runtime corresponding grade clarity；
It when second of advertisement video sowing time, is locally recorded according to the last time, directly rises and broadcast according to local clarity；It calculates simultaneously
When secondary broadcasting, current network environment, if change；If network environment improves than last time, gradually it is switched to high by one
The clarity of grade plays out, if network environment is poorer than last, is gradually switched to low level-one clarity and plays out.
10. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage have one or
Multiple programs, one or more of programs can be executed by one or more processor, to realize that claim 1-6 such as appoints
Step in switching at runtime advertisement video clarity processing method described in meaning one.
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