CN106156270B

CN106156270B - Multimedia data pushing method and device

Info

Publication number: CN106156270B
Application number: CN201610440423.4A
Authority: CN
Inventors: 何奇; 杨洁; 潘影波; 岳庆安
Original assignee: Nanjing Jiqidao Intelligent Technology Co ltd; Beijing Xiaomi Mobile Software Co Ltd
Current assignee: Nanjing Jiqidao Intelligent Technology Co ltd; Beijing Xiaomi Mobile Software Co Ltd
Priority date: 2016-06-17
Filing date: 2016-06-17
Publication date: 2020-09-11
Anticipated expiration: 2036-06-17
Also published as: CN106156270A

Abstract

The disclosure relates to a multimedia data pushing method, belonging to the field of internet, the method comprises: acquiring rhythm grade information of each multimedia data in a plurality of multimedia data stored in a multimedia database; for each user account in a plurality of user accounts, determining a character characteristic value of the user account based on rhythm level information of multimedia data played by the user account in the plurality of multimedia data; selecting multimedia data matched with the character characteristic value of the user account from the plurality of multimedia data based on the character characteristic value of the user account; and pushing the selected multimedia data to a terminal corresponding to the user account. According to the method and the device, the multimedia data matched with the gas type of the user account are pushed to the terminal, so that the efficiency of pushing the multimedia data to the terminal by the server is improved.

Description

Multimedia data pushing method and device

Technical Field

The present disclosure relates to the field of internet, and in particular, to a multimedia data pushing method and apparatus.

Background

With the development of technology, more and more terminals dedicated to learning education for children, such as story machines, appear. The story machine can make children enjoy music, listen to stories and the like. Meanwhile, the server can push the multimedia data to each terminal, so that the playing of the multimedia data by the terminals is enriched.

At present, the multimedia data push method from a server to a terminal is as follows: the server acquires the history record of the multimedia data played by the terminal, acquires the multimedia data with the style similar to that of the multimedia data in the history record based on the history record, and pushes the acquired multimedia data to the terminal.

Disclosure of Invention

To overcome the problems in the related art, the present disclosure provides a multimedia data pushing method and apparatus.

According to a first aspect of the embodiments of the present disclosure, there is provided a multimedia data pushing method, the method including:

acquiring rhythm grade information of each multimedia data in a plurality of multimedia data stored in a multimedia database;

for each user account in a plurality of user accounts, determining a character characteristic value of the user account based on rhythm grade information of multimedia data played by the user account in the plurality of multimedia data;

selecting multimedia data matched with the character characteristic value of the user account from the plurality of multimedia data based on the character characteristic value of the user account;

and pushing the selected multimedia data to a corresponding terminal of the user account.

Optionally, the obtaining rhythm level information of each multimedia data in a plurality of multimedia data stored in a multimedia database includes:

for each multimedia data in the plurality of multimedia data, determining a data duration of the multimedia data and a data frequency of the multimedia data in a plurality of unit times in the data duration;

determining a frequency average value of the multimedia data based on the data duration of the multimedia data and the data frequency in the unit time;

and acquiring rhythm grade information of the multimedia data from the corresponding relation between the stored frequency average value range and the rhythm grade information based on the frequency average value.

Optionally, the determining, based on the rhythm level information of the multimedia data played by the user account in the plurality of multimedia data, a character feature value of the user account includes:

for each multimedia data in the multimedia data played by the user account in a specified time period, acquiring a rating weight of the multimedia data from a corresponding relation between stored tempo rating information and the rating weight based on the tempo rating information of the multimedia data;

determining the playing quantity of the played multimedia data, the total playing time of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data and the user age of the user account;

dividing the total playing time length of each multimedia data in the played multimedia data by the user age of the user account to obtain the average playing time length of each multimedia data in the played multimedia data;

and determining the character characteristic value of the user account based on the playing quantity, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account to the played multimedia data, the grade weight of each multimedia data in the played multimedia data and the user age of the user account.

Optionally, the determining the character feature value of the user account based on the playing number, the average playing time of each multimedia data in the played multimedia data, the switching weight of the user account to the played multimedia data, the level weight of each multimedia data in the played multimedia data, and the user age of the user account includes:

based on the playing number, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data, the grade weight of each multimedia data in the played multimedia data and the user age of the user account, determining the character characteristic value of the user account by the following formula:

in the above formula, C is a character feature value of the user account, n is the playing number, d (i) is an average value of playing time lengths of ith multimedia data in the n multimedia data, pace (i) is a level weight of the ith multimedia data, frequency is a switching weight of the user account on the played multimedia data, and age is a user age of the user account.

Optionally, the selecting, from the plurality of multimedia data based on the personality characteristic value of the user account, multimedia data that matches the personality characteristic value of the user account includes:

acquiring character characteristic values of all registered user accounts;

determining a character feature average value, wherein the character feature average value is an average value of character feature values of all registered user accounts;

determining the quality type of the user account based on the character feature average value and the character feature value of the user account;

acquiring rhythm grade information of the user account from a corresponding relation between the stored gas type and the rhythm grade information based on the gas type of the user account;

and selecting multimedia data matched with the rhythm grade information of the user account from the plurality of multimedia data based on the rhythm grade information of each of the plurality of multimedia data.

According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia data pushing apparatus, the apparatus including:

the acquisition module is used for acquiring rhythm grade information of each multimedia data in a plurality of multimedia data stored in the multimedia database;

the determining module is used for determining a character characteristic value of each user account in a plurality of user accounts based on rhythm grade information of multimedia data played by the user account in the plurality of multimedia data;

the selection module is used for selecting multimedia data matched with the character characteristic value of the user account from the plurality of multimedia data based on the character characteristic value of the user account;

and the pushing module is used for pushing the selected multimedia data to a terminal corresponding to the user account.

Optionally, the obtaining module includes:

a first determining unit, configured to determine, for each of the plurality of multimedia data, a data duration of the multimedia data, and a data frequency of the multimedia data over a plurality of unit times within the data duration;

a second determining unit, configured to determine a frequency average value of the multimedia data based on a data duration of the multimedia data and a data frequency in the plurality of unit times;

and the first acquisition unit is used for acquiring the rhythm grade information of the multimedia data from the corresponding relation between the stored frequency average value range and the rhythm grade information based on the frequency average value.

Optionally, the determining module includes:

a second obtaining unit, configured to, for each of the plurality of multimedia data that has been played by the user account within a specified time period, obtain, based on tempo class information of the multimedia data, a rating weight of the multimedia data from a correspondence between stored tempo class information and the rating weight;

a third determining unit, configured to determine a playing number of the played multimedia data, a total playing duration of each multimedia data in the played multimedia data, a switching weight of the user account on the played multimedia data, and a user age of the user account;

the computing unit is used for dividing the total playing time length of each multimedia data in the played multimedia data by the user age of the user account to obtain the average playing time length of each multimedia data in the played multimedia data;

a fourth determining unit, configured to determine a personality characteristic value of the user account based on the play number, the average play time of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data, the level weight of each multimedia data in the played multimedia data, and the user age of the user account.

Optionally, the fourth determining unit includes:

Optionally, the selection module comprises:

the third acquisition unit is used for acquiring character characteristic values of all registered user accounts;

a fifth determining unit, configured to determine a personality characteristic average value, where the personality characteristic average value is an average value of personality characteristic values of all registered user accounts;

a sixth determining unit, configured to determine a quality type of the user account based on the average personality characteristic value and the personality characteristic value of the user account;

a fourth obtaining unit, configured to obtain, based on the gas type of the user account, rhythm grade information of the user account from a correspondence between stored gas types and rhythm grade information;

and the selecting unit is used for selecting the multimedia data matched with the rhythm grade information of the user account from the plurality of multimedia data based on the rhythm grade information of each of the plurality of multimedia data.

According to a third aspect of the embodiments of the present disclosure, there is provided a multimedia data pushing apparatus, the apparatus including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

and pushing the selected multimedia data to a terminal corresponding to the user account.

The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects: in the embodiment of the disclosure, the server may obtain rhythm level information of each of the plurality of multimedia data stored in the multimedia database and the personality characteristic values of the plurality of user accounts, and select multimedia data matched with the personality characteristic value from the plurality of multimedia data according to the personality characteristic value of each of the plurality of user accounts, and push the multimedia data matched with the personality characteristic value to the terminal corresponding to the user account, so that the multimedia data pushed to the terminal by the server is more targeted, and meanwhile, the multimedia data pushed by the server better conforms to the playing preference and habit of the user account, and the efficiency of pushing the multimedia data to the terminal by the server is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.

Fig. 1 is a flowchart illustrating a multimedia data push method according to an exemplary embodiment.

Fig. 2 is a flowchart illustrating another multimedia data push method according to an example embodiment.

Fig. 3A is a block diagram illustrating a structure of a multimedia data push apparatus according to an exemplary embodiment.

FIG. 3B is a block diagram illustrating a structure of an acquisition module, according to an example embodiment.

FIG. 3C is a block diagram illustrating the structure of a determination module in accordance with an exemplary embodiment.

FIG. 3D is a block diagram illustrating a structure of a selection module according to an example embodiment.

Fig. 4 is a block diagram illustrating a structure of another multimedia data push apparatus according to an exemplary embodiment.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the appended claims.

Before explaining the embodiments of the present disclosure in detail, an application scenario of the embodiments of the present disclosure will be described. At present, after a server obtains a play record of multimedia data played by a terminal, the server can analyze the multimedia data in the play record, so as to push the multimedia data with a style similar to that of the multimedia data in the play record to the terminal. However, since the push is performed only according to the style of the multimedia data, the pushed multimedia data may not be preferred by the user, and the pushed multimedia data is not associated with the real requirement of the user when the multimedia data is obtained for pushing, so that the pushed multimedia data lacks accuracy. In addition, only multimedia data with similar styles are pushed, and the pushing form is single. Therefore, the embodiment of the disclosure provides a multimedia data pushing method, which can make a server push multimedia data in a targeted manner, improve the accuracy of pushing the multimedia data, enrich the manner of acquiring the pushed multimedia data, and improve the efficiency of pushing the multimedia data.

Fig. 1 is a flowchart illustrating a multimedia data push method, which is used in a server, as shown in fig. 1, according to an exemplary embodiment, and includes the following steps.

In step 101, tempo class information of each of a plurality of multimedia data stored in a multimedia database is acquired.

In step 102, for each of a plurality of user accounts, a character feature value of the user account is determined based on rhythm level information of multimedia data played by the user account in the plurality of multimedia data.

In step 103, based on the personality characteristic value of the user account, multimedia data matching the personality characteristic value of the user account is selected from the plurality of multimedia data.

In step 104, the selected multimedia data is pushed to the terminal corresponding to the user account.

In the embodiment of the disclosure, the server may obtain rhythm level information of each of the plurality of multimedia data stored in the multimedia database and the personality characteristic values of the plurality of user accounts, and select multimedia data matched with the personality characteristic value from the plurality of multimedia data according to the personality characteristic value of each of the plurality of user accounts, and push the multimedia data matched with the personality characteristic value to the terminal corresponding to the user account, so that the multimedia data pushed to the terminal by the server is more targeted, and meanwhile, the multimedia data pushed by the server better conforms to the playing preference and habit of the user account, and the efficiency of pushing the multimedia data to the terminal by the server is improved.

determining a frequency average value of the multimedia data based on the data duration of the multimedia data and the data frequency in the plurality of unit times;

Optionally, determining a character feature value of the user account based on the rhythm level information of the multimedia data played by the user account in the plurality of multimedia data includes:

for each multimedia data in the multimedia data played by the user account in the specified time period, acquiring the rating weight of the multimedia data from the corresponding relation between the stored rhythm rating information and the rating weight based on the rhythm rating information of the multimedia data;

and determining the character characteristic value of the user account based on the playing number, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account to the played multimedia data, the grade weight of each multimedia data in the played multimedia data and the user age of the user account.

Optionally, determining a character feature value of the user account based on the playing number, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account to the played multimedia data, the level weight of each multimedia data in the played multimedia data, and the user age of the user account includes:

based on the playing number, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account to the played multimedia data, the grade weight of each multimedia data in the played multimedia data and the user age of the user account, determining the character characteristic value of the user account by the following formula:

in the above formula, C is a character feature value of the user account, n is the playing number, d (i) is an average playing time length of the ith multimedia data in the n multimedia data, pace (i) is a level weight of the ith multimedia data, frequency is a switching weight of the user account on the played multimedia data, and age is a user age of the user account.

Optionally, selecting, from the plurality of multimedia data, multimedia data that matches the personality characteristic value of the user account based on the personality characteristic value of the user account includes:

acquiring character characteristic values of all registered user accounts;

determining a character feature average value, wherein the character feature average value is the average value of character feature values of all registered user accounts;

determining the gas type of the user account based on the character feature average value and the character feature value of the user account;

All the above optional technical solutions can be combined arbitrarily to form optional embodiments of the present disclosure, and the embodiments of the present disclosure are not described in detail again.

Fig. 2 is a flowchart of a multimedia data pushing method according to an exemplary embodiment, and referring to fig. 2, the method includes the following steps.

In step 201, the server obtains tempo class information of each of a plurality of multimedia data stored in a multimedia database.

In this step, for each multimedia data in the plurality of multimedia data, the server determines a data duration of the multimedia data, and a data frequency of the multimedia data in a plurality of unit times within the data duration; determining a frequency average value of the multimedia data based on the data duration of the multimedia data and the data frequency in the plurality of unit times; and acquiring rhythm grade information of the multimedia data from the corresponding relation between the stored frequency average value range and the rhythm grade information based on the frequency average value.

The operation of the server determining the average value of the frequencies of the multimedia data based on the data duration of the multimedia data and the data frequencies in the plurality of unit times may be: and adding the data frequencies in the unit time to obtain a first numerical value, dividing the data duration of the multimedia data by the first numerical value to obtain a second numerical value, and determining the second numerical value as the average value of the frequency of the multimedia data.

It should be noted that the unit time may be set in advance, for example, the unit time duration may be 20 seconds, 30 seconds, 1 minute, and the like, and this is not particularly limited in the embodiment of the present disclosure.

For example, when the server determines that the data duration of the multimedia data a is 3 minutes, and the data frequencies of the multimedia data a in 3 unit times within 3 minutes of the data duration are 2000Hz, 4000Hz, and 2400Hz respectively, the server adds 2000Hz, 4000Hz, and 2400Hz to obtain a first value 8400Hz, divides the data duration of the multimedia data by the first value 8400Hz by 3 minutes to obtain a second value 2800Hz, and determines the second value 2800Hz as the average frequency value of the multimedia data.

In addition, since the data duration of the multimedia data may not be divided into an integer number of unit times, in the embodiment of the present disclosure, after the data duration of the multimedia data is divided into the unit times, the remaining duration that cannot constitute one unit time is discarded by default, and the remaining duration may also be determined as one unit time, which is not specifically limited in the embodiment of the present disclosure.

For example, the data duration of the multimedia data B is 3 minutes and 10 seconds, the unit time is 1 minute, the data duration of the multimedia data B is divided into 3 unit times, and then a remaining duration of 10 seconds is provided, and the remaining duration of 10 seconds can be discarded by default.

It should be noted that the rhythm grade information is used to describe the rhythm grade of the multimedia data, and in the embodiment of the present disclosure, the rhythm grade information may be divided into fast, normal, slow and slow, and of course, other rhythm grade information may also be included, which is not specifically limited in this embodiment of the present disclosure.

Based on the frequency average value, the server obtains the rhythm grade information of the multimedia data from the correspondence between the stored frequency average value range and the rhythm grade information, and the operation of obtaining the rhythm grade information of the multimedia data may be: the server obtains a plurality of frequency average value ranges in the corresponding relation between the frequency average value range and the rhythm grade information, compares the frequency average value of the multimedia data with the plurality of frequency average value ranges to determine the frequency average value range where the frequency average value of the multimedia data is located, and further determines the rhythm grade information corresponding to the determined frequency average value range as the rhythm grade information of the multimedia data.

For example, the server determines that the frequency average value of the multimedia data a is 2800Hz, obtains a plurality of frequency average value ranges in the correspondence between the frequency average value range and the tempo class information shown in table 1, compares the frequency average value 2800Hz of the multimedia data with the plurality of frequency average value ranges, determines that the frequency average value range in which the frequency average value 2800Hz is located is 5000Hz > -Pace >2000Hz, thereby determines that the tempo class information corresponding to the frequency average value range is "normal", and determines that the tempo class information "normal" is the tempo class information of the multimedia data a.

TABLE 1

Range of frequency mean	Tempo class information
		Pace>5000Hz	Fast speed
5000Hz>＝Pace>2000Hz	General purpose
		2000Hz>＝Pace>500Hz	Relief and relieve
500Hz>＝Pace	Slow down

In the embodiment of the present disclosure, only the correspondence between the frequency average value range and the tempo level information shown in table 1 is taken as an example for description, and the embodiment of the present disclosure is not limited.

It should be further noted that the server may set a corresponding relationship between the frequency average range and the rhythm grade information in advance, which is not specifically limited in this disclosure.

In step 202, for each user account of a plurality of user accounts, the server determines a character feature value of the user account based on the rhythm level information of the multimedia data played by the user account in the plurality of multimedia data.

The operation of determining the character feature value of the user account by the server based on the rhythm level information of the multimedia data played by the user account in the plurality of multimedia data may include the following steps (1) to (4):

(1): for each multimedia data in the multimedia data played by the user account in the specified time period, the server obtains the rating weight of the multimedia data from the corresponding relation between the stored rhythm rating information and the rating weight based on the rhythm rating information of the multimedia data.

It should be noted that the specified time period may be set in advance, for example, the specified time period may be 3 days, 7 days, 10 days, and the like, and this is not specifically limited in this embodiment of the disclosure.

For example, the tempo class information of the multimedia data a is "normal", and from the correspondence between the tempo class information and the class weight shown in table 2, the class weight corresponding to the tempo class information "normal" is determined to be 0.8, and the class weight of 0.8 is determined to be the class weight of the multimedia data a.

TABLE 2

Tempo class information	Rank weighting
		Fast speed	1
General purpose	0.8
		Relief and relieve	0.5
Slow down	0.1

In the embodiment of the present disclosure, only the correspondence between the tempo ranking information and the ranking weight shown in table 2 is taken as an example for description, and the embodiment of the present disclosure is not limited thereto.

It should be further noted that, the correspondence between the rhythm grade information and the grade weight may also be set in advance, and this is not specifically limited in the embodiment of the present disclosure.

(2): the server determines the playing quantity of the played multimedia data, the total playing time of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data and the user age of the user account.

When the user account plays the multimedia data in an online manner, the server can record the playing number of the multimedia data played by the user account in real time; when the user account plays the multimedia data in an offline mode, the terminal records the playing number of the multimedia data played by the user account in real time, and sends the offline playing number to the server every specified time period, so that the server can determine the playing number of the multimedia data played by the user account in the specified time period.

It should be noted that, in the embodiment of the present disclosure, the server may determine, through the above-mentioned manner, not only the playing number of the multimedia data that has been played by the user account in the specified time period, but also determine through other manners, which is not specifically limited in this embodiment of the present disclosure.

Similarly, the operation of the server determining the total playing duration of each multimedia data in the multimedia data already played by the user account within the specified time period may also be: when the user account plays the multimedia data in an online manner, the server can record the total playing duration of the multimedia data played by the user account in real time; when the user account plays the multimedia data in an offline mode, the terminal records the total playing time of the user account playing the multimedia data in real time, and sends the total playing time of the user account playing the multimedia data to the server at intervals of a specified time period, so that the server can determine the total playing time of the multimedia data played by the user account in the specified time period.

It should be noted that, in the embodiment of the present disclosure, the server may determine, through the above manner, not only the total playing time length of the multimedia data that has been played by the user account within the specified time period, but also through other manners, which is not specifically limited in this embodiment of the present disclosure.

In addition, the operation of the server determining the switching weight of the user account on the played multimedia data may be: the server can obtain the switching rate of each user account in the registered user accounts to the played multimedia data, the switching rates of all the user accounts to the played multimedia data are added, then the obtained switching rate average value is obtained by dividing the obtained switching rate average value by the number of the users of all the user accounts, and the switching rate ratio of each user account to the played multimedia data to the switching rate average value is calculated; and determining the switching weight of the user account on the played multimedia data from the corresponding relation between the switching ratio range and the switching weight based on the switching ratio.

The server may compare the switching rate ratio with the switching rate ratio ranges to determine a switching rate ratio range in which the switching rate ratio is located, and then determine a switching weight corresponding to the determined switching rate ratio range as a switching weight of the user account for the played multimedia data.

For example, as shown in table 2, when the user account is the user account ID1 and the switching ratio F/F calculated by the server is 100%, the switching ratio 100% is compared with the switching ratio ranges, and it is determined that the switching ratio 100% is first within the switching ratio range 1+ 10% > (F/F > 1-10%), so that the switching weight corresponding to the switching ratio is determined to be 0.8, and the switching weight of the user account ID1 to the played multimedia data is determined to be 0.8.

TABLE 3

Range of handover ratio	Handover weights
		f/F>1+10％	1
1+10％>＝f/F>1-10％	0.8
		1-10％>＝f/F	0.5

In the embodiment of the present disclosure, only the correspondence between the range of the switching rate ratio and the switching weight shown in table 3 is taken as an example for description, and the embodiment of the present disclosure is not limited.

It should be further noted that the corresponding relationship between the range of the switching ratio and the switching ratio weight may be set in advance, and this is not specifically limited in the embodiment of the present disclosure.

The server may obtain the user information of the user account carried in the login request when receiving the login request sent by the terminal, where the user information includes a user age, and may also obtain the user information of the user account when the server needs to determine a feature value of the user account, which is not specifically limited in this embodiment of the present disclosure.

It should be noted that the user information is used to describe information of a user of the user account, and the user information may include not only a user age, but also other options, such as a user nickname, user registration time, a user rating, and the like.

It should be further noted that, in the embodiment of the present invention, the terminal may be a fault machine, or may be other devices, such as a mobile phone, a computer, a smart television, and the like, which is not specifically limited in this disclosure.

(3): and the server divides the total playing time length of each multimedia data in the played multimedia data by the user age of the user account to obtain the average playing time length of each multimedia data in the played multimedia data.

For example, the server obtains that the multimedia data played by the user account ID1 in a specified time period of 3 days is multimedia data B, and the user age of the user account ID1 is 6 years old, and then the server determines that the total playing time of the multimedia data B in 3 days is 30 minutes, and then divides the total playing time of the multimedia data B by the user age of 6 years old to obtain the average playing time of the multimedia data B of 5 minutes.

It should be noted that, in this disclosure, the server may first execute step (1), and then sequentially execute steps (2) and (3), or the server may first execute steps (2) and (3), and then execute step (1), that is, in this disclosure, the server is not limited to obtain the rank weight of each multimedia data in the multimedia data already played by the user account of the multimedia data, and determine the number of the multimedia data already played by the user account in a specified time period, the total playing time of each multimedia data in the already played multimedia data, the switching weight of the user account on the already played multimedia data, the user age of the user account, and the order of the average playing time of each multimedia data in the already played multimedia data. Since the average playing time length of each multimedia data in the played multimedia data is determined by the age of the user, the server must determine the age of the user in the user account before determining the average playing time length of each multimedia data in the played multimedia data.

(4): the server determines the character characteristic value of the user account based on the playing number, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account to the played multimedia data, the grade weight of each multimedia data in the played multimedia data and the user age of the user account.

The server may determine the personality characteristic value of the user account according to the following formula based on the play number, the average play time of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data, the level weight of each multimedia data in the played multimedia data, and the user age of the user account:

In step 203, the server selects multimedia data matching the personality characteristic value of the user account from the plurality of multimedia data based on the personality characteristic value of the user account.

In the step, the server acquires character characteristic values of all registered user accounts; determining a character feature average value, wherein the character feature average value is the average value of character feature values of all registered user accounts; determining the gas type of the user account based on the character feature average value and the character feature value of the user account; acquiring rhythm grade information of the user account from a corresponding relation between the stored gas type and the rhythm grade information based on the gas type of the user account; and selecting multimedia data matched with the rhythm grade information of the user account from the plurality of multimedia data based on the rhythm grade information of each of the plurality of multimedia data.

The operation of determining the quality type of the user account by the server based on the average personality characteristic value and the personality characteristic value of the user account may be: calculating the character feature ratio between the character feature value of the user account and the character feature average value; and determining the gas type of the user account from the corresponding relation between the range of the character feature ratio and the gas type based on the character feature ratio.

The server may compare the personality characteristic ratio of the user account with the plurality of personality characteristic ratio ranges to determine the personality characteristic ratio range in which the personality characteristic ratio of the user account is located, and then determine the quality type corresponding to the determined personality characteristic ratio range as the quality type of the user account.

For example, the correspondence between the personality characteristic ratio range and the quality type is shown in table 4, the server calculates that the personality characteristic ratio C/C0 is 152%, compares the personality characteristic ratio 152% of the user account ID1 with the multiple personality characteristic ratio ranges, and determines that the personality characteristic ratio of the user account ID1 is within the personality characteristic ratio range C/C0> 150%, so that it is determined that the personality characteristic ratio 152% corresponds to the quality type bile, and determines that the quality type bile is the quality type of the user account ID 1.

TABLE 4

Range of character feature ratio	Type of vapour
		C/C0>150％	Bile substance
150％>＝C/C0>120％	Multiple blood quality
		120％>＝C/C0>80％	Pituitous mass
80％>＝C/C0	Depressive substance

It should be noted that, in the embodiments of the present disclosure, only the correspondence between the range of the personality characteristic ratio and the gas type shown in table 4 is taken as an example for description, and the embodiments of the present disclosure are not limited.

It should be noted that the correspondence between the range of the personality characteristic ratio and the type of the gas may be set in advance.

In addition, the server may select multimedia data matching the personality characteristic value of the user account from the plurality of multimedia data in the above manner. The selection may also be performed in other manners, for example, the server may perform the selection through the personality characteristic value, may also perform the selection directly through the personality characteristic value and the rhythm level information, may also perform the selection through the personality characteristic value and the frequency average value range, and the like, which is not specifically limited in this embodiment of the disclosure.

If, for example, the operation mode that the server selects through the character feature value is taken as an example, the operation mode may be: the server may compare the personality characteristic value of the user account with a plurality of personality characteristic ranges, determine a personality characteristic value range in which the personality characteristic value of the user account is located, and select multimedia data corresponding to the personality characteristic value range as multimedia data matching the personality characteristic value of the user account from correspondence between the stored personality characteristic value range and the multimedia data.

For example, as shown in table 5, the server compares the personality characteristic value 496 of the user account ID1 with the plurality of personality characteristic value ranges, determines that the personality characteristic value of the user account ID1 is located in the personality characteristic ratio value range C >450, and thus determines that the multimedia data corresponding to the personality characteristic value 496 are multimedia data a, multimedia data E, and multimedia data F, and accordingly selects multimedia data a, multimedia data E, and multimedia data F as the multimedia data matching the personality characteristic value 496 of the user account ID 1.

TABLE 5

In the embodiment of the present disclosure, only the correspondence between the range of the character feature value and the multimedia data shown in table 5 is taken as an example for description, and the embodiment of the present disclosure is not limited thereto.

It should be noted that the correspondence between the range of the character feature value and the multimedia data may be set in advance.

In step 204, the server pushes the selected multimedia data to the terminal corresponding to the user account.

It should be noted that, in this embodiment of the disclosure, because the server selects, based on the rhythm level information of each multimedia data in the plurality of multimedia data, multimedia data that matches the rhythm level information of the user account from the plurality of multimedia data, and may include multimedia data that has already been played by the user account, the server may filter the multimedia data that has already been played by the user account in the selected multimedia data, and push the remaining multimedia data after filtering to the terminal corresponding to the user account. Certainly, the server may also push all selected multimedia data to the terminal corresponding to the user account without filtering, which is not specifically limited in this disclosure.

In this disclosure, the server may obtain the tempo class information of each of the plurality of multimedia data stored in the multimedia database and the character feature value of each of the plurality of user accounts, where the character feature value of the user account is calculated by the server according to the user age of the user account, the switching rate of the user account for the played multimedia data, the total data duration of each of the played multimedia data, and the tempo class information of each of the played multimedia data, and the quality type of the user account is determined according to the tempo feature value. Therefore, when the server selects the multimedia data matched with the quality type from the plurality of multimedia data and pushes the selected multimedia data to the terminal corresponding to the user account, the multimedia data pushed by the server can be more targeted. And because the server pushes multimedia according to the quality type of the user account, the multimedia data pushed by the server conforms to the playing preference and habit of the user account, thereby improving the efficiency of pushing the multimedia data to the terminal by the server.

Fig. 3A is a block diagram illustrating a structure of a multimedia data push apparatus according to an exemplary embodiment. Referring to fig. 3A, the apparatus includes an obtaining module 301, a determining module 302, a selecting module 303, and a pushing module 304.

An obtaining module 301, configured to obtain rhythm level information of each multimedia data in a plurality of multimedia data stored in a multimedia database;

a determining module 302, configured to determine, for each user account of multiple user accounts, a personality characteristic value of the user account based on rhythm level information of multimedia data that has been played by the user account in the multiple multimedia data;

a selecting module 303, configured to select, based on the personality characteristic value of the user account, multimedia data that matches the personality characteristic value of the user account from the multiple multimedia data;

and the pushing module 304 is configured to push the selected multimedia data to a terminal corresponding to the user account.

Optionally, referring to fig. 3B, the obtaining module 301 includes:

a first determining unit 3011, configured to determine, for each multimedia data in the plurality of multimedia data, a data duration of the multimedia data, and a data frequency of the multimedia data in a plurality of unit times within the data duration;

a second determining unit 3012, configured to determine a frequency average value of the multimedia data based on a data duration of the multimedia data and a data frequency of the multimedia data over the plurality of unit times;

a first obtaining unit 3013, configured to obtain, based on the frequency average, rhythm level information of the multimedia data from a correspondence between a stored range of the frequency average and the rhythm level information.

Optionally, referring to fig. 3C, the determining module 302 includes:

a second obtaining unit 3021, configured to, for each piece of multimedia data that has been played by the user account within a specified time period among the plurality of pieces of multimedia data, obtain, based on the tempo rating information of the piece of multimedia data, a rating weight of the piece of multimedia data from a correspondence between stored tempo rating information and the rating weight;

a third determining unit 3022, configured to determine the playing amount of the played multimedia data, the average playing time of each multimedia data in the played multimedia data, the switching weight of the user account for the played multimedia data, and the user age of the user account;

a calculating unit 3023, configured to divide the total playing time length of each piece of multimedia data in the played multimedia data by the user age of the user account to obtain an average playing time length value of each piece of multimedia data in the played multimedia data;

a fourth determining unit 3024, configured to determine a personality characteristic value of the user account based on the playing amount, the average playing time of each multimedia data in the played multimedia data, the switching weight of the user account for the played multimedia data, the ranking weight of each multimedia data in the played multimedia data, and the user age of the user account.

Optionally, the fourth determining unit 3024 includes:

Optionally, referring to fig. 3D, the selecting module 303 includes:

a third obtaining unit 3031, configured to obtain the personality characteristic values of all registered user accounts;

a fifth determining unit 3032, configured to determine a personality characteristic average value, where the personality characteristic average value is an average value of personality characteristic values of all registered user accounts;

a sixth determining unit 3033, configured to determine the gas type of the user account based on the average personality characteristic value and the personality characteristic value of the user account;

a fourth obtaining unit 3034, configured to obtain, based on the gas type of the user account, rhythm grade information of the user account from a correspondence between stored gas types and rhythm grade information;

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 4 is a block diagram illustrating an apparatus 400 for multimedia data push according to an exemplary embodiment. For example, the apparatus 400 may be provided as a server. Referring to fig. 4, apparatus 400 includes a processing component 422, which further includes one or more processors, and memory resources, represented by memory 432, for storing instructions, such as applications, that are executable by processing component 422. The application programs stored in memory 432 may include one or more modules that each correspond to a set of instructions.

The apparatus 400 may also include a power component 426 configured to perform power management of the apparatus 400, a wired or wireless network interface 450 configured to connect the apparatus 400 to a network, and an input output (I/O) interface 458. The apparatus 400 may operate based on an operating system stored in the memory 432, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.

Further, the processing component 422 is configured to execute instructions to perform the following method:

for each user account in a plurality of user accounts, determining a character characteristic value of the user account based on rhythm level information of multimedia data played by the user account in the plurality of multimedia data;

acquiring character characteristic values of all registered user accounts;

Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.

It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.

Claims

1. A method for pushing multimedia data, the method comprising:

for each user account in a plurality of user accounts and for each multimedia data in the multimedia data played by the user account in a specified time period, acquiring a rating weight of the multimedia data from a corresponding relation between stored tempo rating information and the rating weight based on the tempo rating information of the multimedia data;

determining the playing quantity of the played multimedia data, the total playing time of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data and the user age of the user account, wherein the playing quantity of each multimedia data comprises the playing quantity of each multimedia data during online playing and the playing quantity of each multimedia data during offline playing, and the total playing time of each multimedia data comprises the total playing time of each multimedia data during online playing and the total playing time of each multimedia data during offline playing;

determining a character characteristic value of the user account based on the playing quantity, the average playing time length of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data, the grade weight of each multimedia data in the played multimedia data and the user age of the user account;

acquiring character characteristic values of all registered user accounts;

calculating a character feature ratio between the character feature value of the user account and the character feature average value; determining the gas type of the user account from the corresponding relation between the range of the character feature ratio and the gas type based on the character feature ratio;

selecting multimedia data matched with the rhythm grade information of the user account from the plurality of multimedia data based on the rhythm grade information of each multimedia data in the plurality of multimedia data;

filtering multimedia data played by the user account in the selected multimedia data, and pushing the residual multimedia data after filtering to a terminal corresponding to the user account;

the operation of determining the switching weight of the user account on the played multimedia data includes:

acquiring the switching rate of each user account in registered user accounts to the played multimedia data, adding the switching rates of all the user accounts to the played multimedia data, dividing the sum by the number of users of all the user accounts to obtain an average switching rate value, and calculating the switching rate ratio of each user account to the played multimedia data to the average switching rate value; and determining the switching weight of the user account on the played multimedia data from the corresponding relation between the switching ratio range and the switching weight based on the switching ratio.

2. The method of claim 1, wherein the obtaining tempo class information for each of a plurality of multimedia data stored in a multimedia database comprises:

3. The method of claim 1, wherein determining the personality characteristic value of the user account based on the play amount, the average play time length of each of the played multimedia data, the switching weight of the user account for the played multimedia data, the rating weight of each of the played multimedia data, and the user age of the user account comprises:

4. An apparatus for pushing multimedia data, the apparatus comprising:

a determination module comprising: the device comprises a second acquisition unit, a third determination unit, a calculation unit and a fourth determination unit;

the second obtaining unit is configured to, for each user account of multiple user accounts and for each multimedia data that has been played by the user account within a specified time period of the multiple multimedia data, obtain, based on tempo rating information of the multimedia data, a rating weight of the multimedia data from a correspondence between stored tempo rating information and the rating weight;

the third determining unit is configured to determine the playing quantity of the played multimedia data, the total playing duration of each multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data, and the user age of the user account, where the playing quantity of each multimedia data includes the playing quantity of each multimedia data during online playing and the playing quantity during offline playing, and the total playing duration of each multimedia data includes the total playing duration of each multimedia data during online playing and the total playing duration of each multimedia data during offline playing;

the computing unit is configured to divide the total playing time length of each multimedia data in the played multimedia data by the user age of the user account to obtain a playing time length average value of each multimedia data in the played multimedia data;

the fourth determining unit is configured to determine a personality characteristic value of the user account based on the playing number, the average playing time length of each piece of multimedia data in the played multimedia data, the switching weight of the user account on the played multimedia data, the level weight of each piece of multimedia data in the played multimedia data, and the user age of the user account;

a selection module comprising: a third acquiring unit, a fifth determining unit, a sixth determining unit, a fourth acquiring unit and a selecting unit;

the third obtaining unit is used for obtaining the character characteristic values of all registered user accounts;

the fifth determining unit is configured to determine a personality characteristic average value, where the personality characteristic average value is an average value of personality characteristic values of all registered user accounts;

the sixth determining unit is configured to calculate a personality characteristic ratio between the personality characteristic value of the user account and the personality characteristic average value; determining the gas type of the user account from the corresponding relation between the range of the character feature ratio and the gas type based on the character feature ratio;

the fourth obtaining unit is configured to obtain, based on the gas type of the user account, rhythm grade information of the user account from a correspondence between stored gas types and rhythm grade information;

the selection unit is used for selecting multimedia data matched with the rhythm grade information of the user account from the plurality of multimedia data based on the rhythm grade information of each multimedia data in the plurality of multimedia data;

the pushing module is used for filtering multimedia data played by the user account in the selected multimedia data and pushing the residual multimedia data after filtering to a terminal corresponding to the user account;

wherein the third determining unit is further configured to:

5. The apparatus of claim 4, wherein the acquisition module comprises:

6. The apparatus of claim 4, wherein the fourth determination unit comprises:

7. An apparatus for pushing multimedia data, the apparatus comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

acquiring character characteristic values of all registered user accounts;

wherein the operation of determining the switching weight of the user account on the played multimedia data comprises: acquiring the switching rate of each user account in registered user accounts to the played multimedia data, adding the switching rates of all the user accounts to the played multimedia data, dividing the sum by the number of users of all the user accounts to obtain an average switching rate value, and calculating the switching rate ratio of each user account to the played multimedia data to the average switching rate value; and determining the switching weight of the user account on the played multimedia data from the corresponding relation between the switching ratio range and the switching weight based on the switching ratio.