CN105989020B - A kind of matched method and apparatus of call network multi-data source - Google Patents
A kind of matched method and apparatus of call network multi-data source Download PDFInfo
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- CN105989020B CN105989020B CN201510047725.0A CN201510047725A CN105989020B CN 105989020 B CN105989020 B CN 105989020B CN 201510047725 A CN201510047725 A CN 201510047725A CN 105989020 B CN105989020 B CN 105989020B
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Abstract
The present invention provides a kind of matched method and apparatus of call network multi-data source, comprising: obtains the call log that a call number is directed in preset time period；Obtain the user access logs that a predetermined network is directed in preset time period, predetermined network includes the predetermined website that publication has the network media of pre-determined advertisement material and pre-determined advertisement material to be linked to, and prompt has call number in pre-determined advertisement material and predetermined website；According to the correlation degree between call log and user access logs, correlation degree user access logs the most close are filtered out for every call log, as the corresponding user access logs of the call log；According to URL the or Refer URL in the corresponding user access logs of every user's call log, the source network media of call log is determined；Count the quantity of the corresponding call log of each source network media.The calling cost of enterprise and the investment of fixed assets has been greatly reduced in method and apparatus provided in an embodiment of the present invention.
Description
Technical field
The present invention relates to advertisement field in internet, in particular to the matched method of a kind of call network multi-data source and dress
It sets.
Background technique
In internet advertising marketing field, advertiser would generally carry out on different media the ad material of itself
Publication, to improve the product of itself or to service popularity.When Internet user's browsing media website, and click these advertisements element
After material, official website or other pages of advertiser will be entered, it is more detailed to understand advertised product or service.In order to network
User provides more convenient service, and some advertisers can fill customer service in the ad material or its official website for preparing to launch media
Hot line number.And since the customer service hotline in enterprise often compares fixation, it can not generally learn that the user for dialing customer service hotline is
The advertisement on which online media sites browsed.And the source-information of user to enterprise advertisement launch manage in play it is most important
Effect, directly determine the precision that corporate advertising is launched, or even directly affect the operation benefits of enterprise.
Prior art are as follows: enterprise can launch ad material in different media, and each ad material is subsidiary unique
Service calls number or switching number, meanwhile, in enterprise official website, of user sources Yu unique service calls number is set in advance
With relationship.The source of user is judged by accessing different send a telegram here.Meanwhile the number of dialing of jack per station is counted, judgement is wide
Material is accused in the efficiency of different media, so that it may accurately judge the strategy and direction that advertisement is launched, and then increase advertisement and launch
Precision.
But the above-mentioned prior art needs enterprise to set up numerous communication networks, route and base, while in object of preparing advertising
Be also required to when material include for different website makings jack per station advertisement material, significantly increase the calling of enterprise at
The investment of this and fixed assets.
Summary of the invention
It is existing its purpose is to solve the present invention provides a kind of matched method and apparatus of call network multi-data source
When knowing user of incoming call number and carrying out first source media, need significantly to increase for different media setting different clients hot line
The problem of investment of the calling cost of enterprise and fixed assets.
In order to achieve the above object, the embodiment provides a kind of matched method of call network multi-data source,
Include:
Obtain the call log that a call number is directed in preset time period；
The user access logs that a predetermined network is directed in the preset time period are obtained, the predetermined network includes publication
There is the network media of pre-determined advertisement material and predetermined website that the pre-determined advertisement material is linked to, and pre-determined advertisement element
Prompt has the call number in material and the predetermined website；
According to the correlation degree between call log and user access logs, an association is filtered out for every call log
Degree user access logs the most close, as the corresponding user access logs of the call log；
According to URL the or Refer URL in the corresponding user access logs of every user's call log, determination is exhaled with described
It is the source network media of log；
Count the quantity of the corresponding call log of each source network media.
Wherein, the call log includes at least: incoming number and incoming call moment, the user access logs at least wrap
It includes: the time of exposure of advertisement, the CookieID of user, IP address, URL, Refer URL and browsing duration.
Wherein, obtaining the call log in preset time period for a call number includes:
Obtain the all-calls log that the call number is directed in preset time period；
Compare the incoming number in every call log, is then screened from the mutually the same multiple call logs of incoming number
The call log of incoming call moment earliest out, filters out incoming number calling day differing from each other from all-calls log
Will.
Wherein, obtaining the user access logs in the preset time period for a predetermined network includes:
Obtain all user access logs that the predetermined network is directed in preset time period；
Compare the CookieID in every user access logs, then accesses day from CookieID mutually the same multiple users
The user access logs of advertisement exposure moment earliest are filtered out in will, are filtered out from all user access logs
User access logs CookieID differing from each other.
Wherein, according to the correlation degree between call log and user access logs, one is filtered out for every call log
Correlation degree user access logs the most close include: as the corresponding user access logs of the call log
For every call log, the incoming call in user access logs in IP address ownership place and the call log is filtered out
The number institute consistent user access logs in possession, as the first user access logs；
Compare the quantity of first user access logs and 1 size, if the quantity of first user access logs
Equal to 1, then using first user access logs as the corresponding user access logs of the call log.
Wherein, the quantity of first user access logs is visited with after 1 size according to call log and user
It asks the correlation degree between log, filters out correlation degree user access logs the most close for every call log,
As the corresponding user access logs of the call log further include:
When the quantity of first user access logs is greater than 1, advertisement exposure is filtered out from the first user access logs
User access logs before the incoming call moment that light time is engraved in the call log in preset period of time access day as second user
Will；
Compare the quantity of the second user access log and 1 size, if the quantity of the second user access log
Equal to 1, then using the second user access log as the corresponding user access logs of the call log.
Wherein, the quantity of the second user access log is visited with after 1 size according to call log and user
It asks the correlation degree between log, filters out correlation degree user access logs the most close for every call log,
As the corresponding user access logs of the call log further include:
When the quantity of the second user access log is greater than 1, when filtering out browsing from second user access log
Long longest user access logs, as third user access logs；
Compare the quantity of the third user access logs and 1 size, if the quantity of the third user access logs
Equal to 1, then using the third user access logs as the corresponding user access logs of the call log.
Wherein, the quantity of the third user access logs is visited with after 1 size according to call log and user
It asks the correlation degree between log, filters out correlation degree user access logs the most close for every call log,
As the corresponding user access logs of the call log further include:
When the quantity of the third user access logs is greater than 1, advertisement exposure is filtered out from third user access logs
Quarter light time and the incoming call moment immediate user access logs in first call journal information, as fourth user
Access log, then using the fourth user access log as the corresponding user access logs of the call log.
The embodiment of the present invention also provides a kind of matched device of call network multi-data source, comprising:
First obtains module, for obtaining the call log for being directed to a call number in preset time period；
Second obtains module, for obtaining the user access logs for being directed to a predetermined network in the preset time period, institute
Stating predetermined network includes the predetermined net that publication has the network media of pre-determined advertisement material and the pre-determined advertisement material to be linked to
It stands, and prompt has the call number in the pre-determined advertisement material and the predetermined website；
Matching module, for being every call log according to the correlation degree between call log and user access logs
Correlation degree user access logs the most close are filtered out, as the corresponding user access logs of the call log；
Determining module, for according to the URL or Refer in the corresponding user access logs of every user's call log
URL, the determining source network media with the call log；
Statistical module, for counting the quantity of the corresponding call log of each source network media.
Wherein, the call log includes at least: incoming number and incoming call moment, the user access logs at least wrap
It includes: the time of exposure of advertisement, the CookieID of user, IP address, URL, Refer URL and browsing duration.
Wherein, the first acquisition module includes:
First acquisition submodule, for obtaining the all-calls day for being directed to the call number in preset time period
Will；
Second acquisition submodule, it is for the incoming number in more every call log, then mutually the same from incoming number
Multiple call logs in filter out an incoming call moment earliest call log, incoming call number is filtered out from all-calls log
Code call log differing from each other.
Wherein, the second acquisition module includes:
Third acquisition submodule accesses day for all users of the predetermined network for obtaining in preset time period
Will；
4th acquisition submodule, for the CookieID in more every user access logs, then each other from CookieID
The user access logs of advertisement exposure moment earliest are filtered out in identical multiple user access logs, are visited from all users
It asks and filters out CookieID user access logs differing from each other in log.
Wherein, the matching module includes:
First screening submodule filters out IP address ownership place in user access logs for being directed to every call log
With the incoming number institute consistent user access logs in possession in the call log, as the first user access logs；
First Comparative sub-module, for first user access logs quantity with 1 size, described first
When the quantity of user access logs is equal to 1, the first matched sub-block is triggered, is greater than in the quantity of first user access logs
When 1, triggering the second screening submodule；
First matched sub-block makees first user access logs for the triggering according to the first Comparative sub-module
For the corresponding user access logs of the call log.
Wherein, the matching module further include:
Second screening submodule is screened from the first user access logs for the triggering according to the first Comparative sub-module
User access logs of the advertisement exposure moment before the incoming call moment of the call log in preset period of time out, as second user
Access log；
Second Comparative sub-module, for the second user access log quantity with 1 size, described second
When the quantity of user access logs is equal to 1, the second matched sub-block is triggered, is greater than in the quantity of the second user access log
When 1, triggering third screens submodule；
Second matched sub-block makees the second user access log for the triggering according to the second Comparative sub-module
For the corresponding user access logs of the call log.
Wherein, the matching module further include:
Third screening submodule is screened from second user access log for the triggering according to the second Comparative sub-module
The longest user access logs of duration are browsed out, as third user access logs；
Third Comparative sub-module, for the third user access logs quantity with 1 size, in the third
When the quantity of user access logs is equal to 1, third matched sub-block is triggered, is greater than in the quantity of the third user access logs
When 1, the 4th screening submodule of triggering；
Third matched sub-block makees the third user access logs for the triggering according to third Comparative sub-module
For the corresponding user access logs of the call log.
Wherein, the matching module further include:
4th screening submodule is screened from third user access logs for the triggering according to third Comparative sub-module
An incoming call moment immediate user access logs in advertisement exposure moment and first call journal information out, as
Fourth user access log；
4th matched sub-block, for being accessed the fourth user access log as the corresponding user of the call log
Log.
Above scheme of the invention is include at least the following beneficial effects: call network majority evidence provided in an embodiment of the present invention
The matched method and apparatus in source access day with the user for a predetermined network according to the call log for call number
Correlation degree between will matches a corresponding user access logs for each call log, can from user access logs
To learn the source network media of matched call log user, then count different incoming calls on each source network media
The quantity of number may know which network media is more effective, the call network multi-data source provided through the embodiment of the present invention
Matched method and apparatus do not need enterprise and set up numerous communication networks, route and base, while not needing for difference yet
Website making include jack per station advertisement material, so that it may accurately judge advertisement dispensing strategy and direction, Jin Erzeng
The precision for adding advertisement to launch, while the calling cost of enterprise and the investment of fixed assets has been greatly reduced.Detailed description of the invention
Fig. 1 shows the flow charts of the matched method of call network multi-data source described in the embodiment of the present invention；
Fig. 2 indicates the structural schematic diagram of the matched device of call network multi-data source described in the embodiment of the present invention.
Specific embodiment
To keep the technical problem to be solved in the present invention, technical solution and advantage clearer, below in conjunction with attached drawing and tool
Body embodiment is described in detail.
The present invention is directed to existing problem, provides a kind of matched method and apparatus of call network multi-data source, realizes
Matching between call data and network data in practical applications can know the corresponding source net of user of incoming call number
Network media.
As shown in Figure 1, in an embodiment of the present invention, providing a kind of matched method of call network multi-data source, wrap
It includes:
Step 10, the call log that a call number is directed in preset time period is obtained；
In a specific embodiment of the present invention, client service center, enterprise by caller identification collect preset time period in include but
It is not limited to the incoming number of incoming call user, and recording incoming number corresponding incoming call moment, and is stored in the form of log, referred to as
Call log, in the present embodiment, it is preferred that preset time period can choose one month, in real time to new received every log
Incoming number be compared with received incoming number before, if preceding having existed the log for having identical number, than
Relatively have the incoming call moment of two identical number logs, retains incoming call moment preceding log, delete incoming call posterior day at moment
Will, it is final to obtain incoming number call log differing from each other.
Step 11, the user access logs that a predetermined network is directed in the preset time period, the predetermined network are obtained
Including issuing the predetermined website for thering is the network media of pre-determined advertisement material and the pre-determined advertisement material to be linked to, and it is described pre-
Determine to prompt have the call number in ad material and the predetermined website；
By the way that monitoring code is added in ad material, collection includes but is not limited to the time of exposure of the advertisement, user's
CookieID, IP address, the URL of current accessed, ReferURL.If user clicks the ad material, browsing pages ifs, can
The enterprise official website for jumping to the advertisement, by being added monitoring code in enterprise official website, obtain client browse enterprise official website when
It is long, hereinafter referred to as browse duration.Above-mentioned all data are stored in the form of log, referred to as user access logs.Network data
Acquisition module is in real time compared the CookieID of new received every log in the preceding log CookieID obtained, such as
It was found that having the user access logs of same CookieID, retain advertisement exposure moment preceding log in log, deletes advertisement
The time of exposure posterior log, it is final to obtain user CookieID user access logs differing from each other.
Step 12, it according to the correlation degree between call log and user access logs, is filtered out for every call log
One correlation degree user access logs the most close, as the corresponding user access logs of the call log.
In a specific embodiment of the present invention, corresponding with the parameter in user access logs according to parameter in call log
Incidence relation, find the matched user access logs of call log.
Step 13, according to the URL or ReferURL in the corresponding user access logs of every user's call log, institute is determined
State the source network media of call log.
In a specific embodiment of the present invention, make a reservation for if user sees that publication has in the network media of pre-determined advertisement material
Telephone number, and when carrying out call advertisement quotient, then the address that collected URL shows at this time is then coming for the call log
Source network media if user sees the call number in predetermined website that pre-determined advertisement material is linked to, and are exhaled
When crying advertiser, then the address that collected Refer URL shows at this time is then the source network media of the call log,
Refer URL refers to the previous network address for the webpage currently checked, URL refers to the network address for the webpage currently checked.
Step 14, the quantity of the corresponding call log of each source network media is counted.
It in the above embodiment of the invention, is every according to the correlation degree between call log and user access logs
Call log filters out correlation degree user access logs the most close, and as the call log, corresponding user is visited
Ask that log includes:
For every call log, the incoming call in user access logs in IP address ownership place and the call log is filtered out
The number institute consistent user access logs in possession, as the first user access logs；
Compare the quantity of first user access logs and 1 size, if the quantity of first user access logs
Equal to 1, then using first user access logs as the corresponding user access logs of the call log.
In the above embodiment of the invention, after the quantity of first user access logs and 1 size, root
According to the correlation degree between call log and user access logs, it is the tightest that a correlation degree is filtered out for every call log
Close user access logs, as the corresponding user access logs of the call log further include:
When the quantity of first user access logs is greater than 1, advertisement exposure is filtered out from the first user access logs
User access logs before the incoming call moment that light time is engraved in the call log in preset period of time access day as second user
Will；
Compare the quantity of the second user access log and 1 size, if the quantity of the second user access log
Equal to 1, then using the second user access log as the corresponding user access logs of the call log.
In the above embodiment of the invention, after the quantity of the second user access log and 1 size, root
According to the correlation degree between call log and user access logs, it is the tightest that a correlation degree is filtered out for every call log
Close user access logs, as the corresponding user access logs of the call log further include:
When the quantity of the second user access log is greater than 1, when filtering out browsing from second user access log
Long longest user access logs, as third user access logs；
Compare the quantity of the third user access logs and 1 size, if the quantity of the third user access logs
Equal to 1, then using the third user access logs as the corresponding user access logs of the call log.
In the above embodiment of the invention, after the quantity of the third user access logs and 1 size, root
According to the correlation degree between call log and user access logs, it is the tightest that a correlation degree is filtered out for every call log
Close user access logs, as the corresponding user access logs of the call log further include:
When the quantity of the third user access logs is greater than 1, advertisement exposure is filtered out from third user access logs
Quarter light time and the incoming call moment immediate user access logs in first call journal information, as fourth user
Access log, then using the fourth user access log as the corresponding user access logs of the call log.
In a specific embodiment of the present invention, for every call log, user's access is found out according to above-mentioned steps
Log is matched, and the user access logs matched no longer participate in the matching process of subsequent voice calls log.
Illustrate the process of entire scheme below by specific embodiment:
The all-calls log got in one day is as shown in table 1,
Table 1
In table 1, there is the log of two jack per line 134-6670-3250, extracts the incoming call moment of two logs simultaneously
It is compared, retains incoming call moment preceding call log, delete an other log.The incoming number of acquisition is differing from each other
Call log, as shown in table 2.
Table 2
All user access logs for predetermined network got in 1 day, as shown in table 3.
Table 3
As the user access logs in table 3 then retain wherein first has identical CookieID with Article 2 log
The time of exposure preceding user access logs retain first log.It is differing from each other to obtain CookieID as shown in table 4
User access logs.
Table 4
According to the IP address in every user access logs, the ownership place of every user access logs is judged, it is assumed that
192.168.0.1 belong to Beijing region, 192.168.0.2 belongs to Shanghai region.For every call log, user's visit is filtered out
Ask IP address ownership place user access logs identical with incoming number in the call log in log, matching result such as 5 institute of table
Show.
Table 5
Because the quantity in table 5 with the matched user access logs of call log is all larger than 1, then every user's access is screened
User access logs of the time of exposure of log before calling the moment within 1-10 minutes, the selection result such as table 6.
Table 6
Due to being equal to 1 with the quantity of the matched user access logs of Article 2 call log, then visiting the user in table 6
Log is asked as the corresponding user access logs of Article 2 call log, with first matched user access logs of call log
Quantity be greater than 1, so screening every user access logs in browsing time longer user access logs, due to user Abc1
And Abc3 has identical browsing duration, is 20 minutes, then select wherein advertising exposure and calling time difference compared with
For a small user access logs as matching log, matching result is as shown in table 7.
| Call log | User access logs |
| 134-6660-3250 | Abc3 |
Table 7
It can determine the source network media of the call log, such as table according to the corresponding user access logs of every call log
Shown in 8.
| Call log | User access logs | ReferURL | The source network media |
| 134-6660-3250 | Abc3 | www.sohu.com | Sohu |
| 138-1866-6650 | Abc2 | www.sina.com.cn | Sina |
Table 8
The quantity of the corresponding call log of each source network media is finally counted, the results are shown in Table 9.
| The source network media | The quantity of call log |
| Sohu | 1 |
| Sina | 1 |
Table 9
As shown in Fig. 2, in an embodiment of the present invention, also providing a kind of matched device of call network multi-data source, wrap
It includes:
First obtains module 20, for obtaining the call log for being directed to a call number in preset time period；
Second obtains module 21, for obtaining the user access logs for being directed to a predetermined network in the preset time period,
The predetermined network include publication have that the network media of pre-determined advertisement material and the pre-determined advertisement material linked to it is predetermined
Website, and prompt has the call number in the pre-determined advertisement material and the predetermined website；
Matching module 22, for being every calling day according to the correlation degree between call log and user access logs
Will filters out correlation degree user access logs the most close, as the corresponding user access logs of the call log；
Determining module 23, for according to the URL or Refer in the corresponding user access logs of every user's call log
URL, the determining source network media with the call log；
Statistical module 24, for counting the quantity of the corresponding call log of each source network media.
In the above embodiment of the invention, the call log includes at least: incoming number and incoming call moment, the use
Family access log includes at least: when the time of exposure of advertisement, the CookieID of user, IP address, URL, Refer URL and browsing
It is long.
In the above embodiment of the invention, the first acquisition module includes:
First acquisition submodule, for obtaining the all-calls day for being directed to the call number in preset time period
Will；
Second acquisition submodule, it is for the incoming number in more every call log, then mutually the same from incoming number
Multiple call logs in filter out an incoming call moment earliest call log, incoming call number is filtered out from all-calls log
Code call log differing from each other；
In the above embodiment of the invention, the second acquisition module includes:
Third acquisition submodule accesses day for all users of the predetermined network for obtaining in preset time period
Will；
4th acquisition submodule, for the CookieID in more every user access logs, then each other from CookieID
The user access logs of advertisement exposure moment earliest are filtered out in identical multiple user access logs, are visited from all users
It asks and filters out CookieID user access logs differing from each other in log.
In the above embodiment of the invention, the matching module includes:
First screening submodule filters out IP address ownership place in user access logs for being directed to every call log
With the incoming number institute consistent user access logs in possession in the call log, as the first user access logs；
First Comparative sub-module, for first user access logs quantity with 1 size, described first
When the quantity of user access logs is equal to 1, the first matched sub-block is triggered, is greater than in the quantity of first user access logs
When 1, triggering the second screening submodule；
First matched sub-block makees first user access logs for the triggering according to the first Comparative sub-module
For the corresponding user access logs of the call log.
In the above embodiment of the invention, the matching module further include:
Second screening submodule is screened from the first user access logs for the triggering according to the first Comparative sub-module
User access logs of the advertisement exposure moment before the incoming call moment of the call log in preset period of time out, as second user
Access log；
Second Comparative sub-module, for the second user access log quantity with 1 size, described second
When the quantity of user access logs is equal to 1, the second matched sub-block is triggered, is greater than in the quantity of the second user access log
When 1, triggering third screens submodule；
Second matched sub-block makees the second user access log for the triggering according to the second Comparative sub-module
For the corresponding user access logs of the call log.
In the above embodiment of the invention, the matching module further include:
Third screening submodule is screened from second user access log for the triggering according to the second Comparative sub-module
The longest user access logs of duration are browsed out, as third user access logs；
Third Comparative sub-module, for the third user access logs quantity with 1 size, in the third
When the quantity of user access logs is equal to 1, third matched sub-block is triggered, is greater than in the quantity of the third user access logs
When 1, the 4th screening submodule of triggering；
Third matched sub-block makees the third user access logs for the triggering according to third Comparative sub-module
For the corresponding user access logs of the call log.
In the above embodiment of the invention, the matching module further include:
4th screening submodule is screened from third user access logs for the triggering according to third Comparative sub-module
An incoming call moment immediate user access logs in advertisement exposure moment and first call journal information out, as
Fourth user access log；
4th matched sub-block, for being accessed the fourth user access log as the corresponding user of the call log
Log.
It should be noted that the device is dress corresponding with the above-mentioned matched embodiment of the method for call network multi-data source
It sets, all implementations can also reach identical technology effect suitable for the embodiment of the device in above method embodiment
Fruit.
The above is a preferred embodiment of the present invention, it is noted that for those skilled in the art
For, without departing from the principles of the present invention, it can also make several improvements and retouch, these improvements and modifications
It should be regarded as protection scope of the present invention.
Claims (16)
1. a kind of matched method of call network multi-data source characterized by comprising
Obtain the call log that a call number is directed in preset time period；
The user access logs that a predetermined network is directed in the preset time period are obtained, the predetermined network has pre- including publication
The predetermined website that the network media and the pre-determined advertisement material for determining ad material are linked to, and the pre-determined advertisement material and
Prompt has the call number in the predetermined website；
According to the correlation degree between call log and user access logs, a correlation degree is filtered out for every call log
User access logs the most close, as the corresponding user access logs of the call log；
According to URL the or Refer URL in the corresponding user access logs of every user's call log, the call log is determined
The source network media；
Count the quantity of the corresponding call log of each source network media.
2. the matched method of call network multi-data source as described in claim 1, which is characterized in that the call log is at least
It include: incoming number and incoming call moment, the user access logs include at least: time of exposure of advertisement, user
CookieID, IP address, URL, Refer URL and browsing duration.
3. the matched method of call network multi-data source as claimed in claim 2, which is characterized in that obtain in preset time period
Call log for a call number includes:
Obtain the all-calls log that the call number is directed in preset time period；
Compare the incoming number in every call log, is then screened from the mutually the same multiple call logs of incoming number
The call log of electric moment earliest, filters out incoming number call log differing from each other from all-calls log.
4. the matched method of call network multi-data source as claimed in claim 2, which is characterized in that obtain the preset time
Include: for the user access logs of a predetermined network in section
Obtain all user access logs that the predetermined network is directed in preset time period；
Compare the CookieID in every user access logs, then from the mutually the same multiple user access logs of CookieID
Filter out advertisement exposure moment earliest user access logs, filtered out from all user access logs CookieID that
This different user access logs.
5. the matched method of call network multi-data source as claimed in claim 2, which is characterized in that according to call log and use
Correlation degree between the access log of family filters out correlation degree user the most close for every call log and accesses day
Will includes: as the corresponding user access logs of the call log
For every call log, the incoming number in user access logs in IP address ownership place and the call log is filtered out
The consistent user access logs in institute possession, as the first user access logs；
Compare the quantity of first user access logs and 1 size, if the quantity of first user access logs is equal to
1, then using first user access logs as the corresponding user access logs of the call log.
6. the matched method of call network multi-data source as claimed in claim 5, which is characterized in that first user
After the quantity of access log and 1 size, according to the correlation degree between call log and user access logs, exhaled for every
Log Filter is made to go out correlation degree user access logs the most close, corresponding user accesses day as the call log
Will further include:
When the quantity of first user access logs is greater than 1, when filtering out advertisement exposure from the first user access logs
User access logs before the incoming call moment for being engraved in the call log in preset period of time, as second user access log；
Compare the quantity of the second user access log and 1 size, if the quantity of the second user access log is equal to
1, then using the second user access log as the corresponding user access logs of the call log.
7. the matched method of call network multi-data source as claimed in claim 6, which is characterized in that the second user
After the quantity of access log and 1 size, according to the correlation degree between call log and user access logs, exhaled for every
Log Filter is made to go out correlation degree user access logs the most close, corresponding user accesses day as the call log
Will further include:
When the quantity of the second user access log is greater than 1, browsing duration is filtered out from second user access log most
Long user access logs, as third user access logs；
Compare the quantity of the third user access logs and 1 size, if the quantity of the third user access logs is equal to
1, then using the third user access logs as the corresponding user access logs of the call log.
8. the matched method of call network multi-data source as claimed in claim 7, which is characterized in that the third user
After the quantity of access log and 1 size, according to the correlation degree between call log and user access logs, exhaled for every
Log Filter is made to go out correlation degree user access logs the most close, corresponding user accesses day as the call log
Will further include:
When the quantity of the third user access logs is greater than 1, when filtering out advertisement exposure from third user access logs
Quarter and the incoming call moment immediate user access logs in the first call journal information, access day as fourth user
Will, then using the fourth user access log as the corresponding user access logs of the call log.
9. a kind of matched device of call network multi-data source characterized by comprising
First obtains module, for obtaining the call log for being directed to a call number in preset time period；
Second obtains module, described pre- for obtaining the user access logs for being directed to a predetermined network in the preset time period
Determining network includes the predetermined website that publication has the network media of pre-determined advertisement material and the pre-determined advertisement material to be linked to, and
Prompt has the call number in the pre-determined advertisement material and the predetermined website；
Matching module, for being every call log screening according to the correlation degree between call log and user access logs
Correlation degree user access logs the most close out, as the corresponding user access logs of the call log；
Determining module, for according to URL the or Refer URL in the corresponding user access logs of every user's call log, really
The fixed source network media with the call log；
Statistical module, for counting the quantity of the corresponding call log of each source network media.
10. the matched device of call network multi-data source as claimed in claim 9, which is characterized in that the call log is extremely
It less include: incoming number and incoming call moment, the user access logs include at least: time of exposure of advertisement, user
CookieID, IP address, URL, Refer URL and browsing duration.
11. the matched device of call network multi-data source as claimed in claim 10, which is characterized in that described first obtains mould
Block includes:
First acquisition submodule, for obtaining the all-calls log for being directed to the call number in preset time period；
Second acquisition submodule, for the incoming number in more every call log, then from mutually the same more of incoming number
An incoming call moment earliest call log is filtered out in a call log, filtered out from all-calls log incoming number that
This different call log.
12. the matched device of call network multi-data source as claimed in claim 10, which is characterized in that described second obtains mould
Block includes:
Third acquisition submodule, for obtaining all user access logs for being directed to the predetermined network in preset time period；
4th acquisition submodule, it is for the CookieID in more every user access logs, then mutually the same from CookieID
Multiple user access logs in filter out advertisement exposure moment earliest user access logs, access day from all users
CookieID user access logs differing from each other are filtered out in will.
13. the matched device of call network multi-data source as claimed in claim 10, which is characterized in that the matching module packet
It includes:
First screening submodule, for being directed to every call log, filtering out IP address ownership place in user access logs and being somebody's turn to do
The incoming number institute consistent user access logs in possession in call log, as the first user access logs；
First Comparative sub-module, for first user access logs quantity with 1 size, in first user
When the quantity of access log is equal to 1, the first matched sub-block is triggered, when the quantity of first user access logs is greater than 1,
Triggering the second screening submodule；
First matched sub-block, for the triggering according to the first Comparative sub-module, using first user access logs as this
The corresponding user access logs of call log.
14. the matched device of call network multi-data source as claimed in claim 13, which is characterized in that the matching module is also
Include:
Second screening submodule filters out wide for the triggering according to the first Comparative sub-module from the first user access logs
User access logs of the time of exposure before the incoming call moment of the call log in preset period of time are accused, are accessed as second user
Log；
Second Comparative sub-module, for the second user access log quantity with 1 size, in the second user
When the quantity of access log is equal to 1, the second matched sub-block is triggered, when the quantity of the second user access log is greater than 1,
It triggers third and screens submodule；
Second matched sub-block, for the triggering according to the second Comparative sub-module, using the second user access log as this
The corresponding user access logs of call log.
15. the matched device of call network multi-data source as claimed in claim 14, which is characterized in that the matching module is also
Include:
Third screening submodule filters out clear for the triggering according to the second Comparative sub-module from second user access log
The longest user access logs of duration of looking at, as third user access logs；
Third Comparative sub-module, for the third user access logs quantity with 1 size, in the third user
When the quantity of access log is equal to 1, third matched sub-block is triggered, when the quantity of the third user access logs is greater than 1,
Trigger the 4th screening submodule；
Third matched sub-block, for the triggering according to third Comparative sub-module, using the third user access logs as this
The corresponding user access logs of call log.
16. the matched device of call network multi-data source as claimed in claim 15, which is characterized in that the matching module is also
Include:
4th screening submodule filters out wide for the triggering according to third Comparative sub-module from third user access logs
The incoming call moment immediate user access logs in the time of exposure and the first call journal information are accused, as fourth user
Access log；
4th matched sub-block, for accessing day for the fourth user access log as the corresponding user of the call log
Will.
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| CN101777076A (en) * | 2010-01-22 | 2010-07-14 | 刘永强 | System and method for querying individual/enterprise phone number and related information by mobile phone or computer |
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