CN105976212A - Commodity displaying method and apparatus and electronic commerce platform - Google Patents

Commodity displaying method and apparatus and electronic commerce platform Download PDF

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Publication number
CN105976212A
CN105976212A CN201610366263.3A CN201610366263A CN105976212A CN 105976212 A CN105976212 A CN 105976212A CN 201610366263 A CN201610366263 A CN 201610366263A CN 105976212 A CN105976212 A CN 105976212A
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display data
merchandise display
commodity
item property
data
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CN105976212B (en
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曲海龙
丁琼
周宁
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0253During e-commerce, i.e. online transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635Processing of requisition or of purchase orders

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  • Finance (AREA)
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  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
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  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The invention, which relates to the technical field of the electronic commerce, discloses a commodity displaying method and apparatus and an electronic commerce platform. The method comprises: commodity data are collected and are packaged as commodity display data that are then stored; a display instruction is received and a commodity display data set corresponding to a display dimensionality carried by the display instruction are extracted; commodity attribute weight information is obtained and a display priority coefficient of the commodity display data in the commodity display data set is calculated based on the commodity attribute weight information; and according to the display priority coefficient, the commodity display data in the commodity display data set are displayed. According to the invention, the commodity data are obtained and are packaged as the commodity display data; the display priority coefficient is calculated based on the commodity attribute weight information; the data are displayed based on the display priority coefficient; and thus an optimal commodity can be calculated and intelligent displaying can be carried out. When a user is buying a commodity, comparison and selection reference information can be provided, so that the user experience is improved.

Description

A kind of merchandise display method, device and e-commerce platform
Technical field
The present invention relates to technical field of electronic commerce, particularly relate to a kind of merchandise display method, device and ecommerce and put down Platform.
Background technology
Along with the Internet and the fast development of ecommerce, there is every day substantial amounts of commodity transaction complete on electricity business website Becoming, each big electricity type of merchandize of business's platform, quantity increase quickly.Intelligent terminal is not having WIFI (Wireless Fidelity; Wireless Fidelity) in the case of need use network traffics, user need buy flow supplement commodity with money, such as rechargeable card etc..Flow Supplementing the kind of commodity, quantity with money increasing, the approach that user selects flow to supplement commodity with money also gets more and more, and needs to promote as far as possible Buy flow with optimization and supplement the scheme of commodity with money, in order to allow user have more preferable consumption experience.User buys flow and supplements business with money The main demand of product includes the price of commodity and the fitness of commodity, and it is different from other physical goods that flow supplements commodity with money, stream Amount is supplemented the kind of commodity with money and is depended on third-party agent business, and situation based on the many characteristics of flow commodity, different agential The item property (price, the scope of application, effect duration etc.) of same face amount commodity there may be different situations.At present, by fortune Dimension personnel's manual configuration shows that a certain agential flow supplements commodity with money, it may appear that the problem that type of merchandize is enriched not, and, There will be the problem that commodity repeat after type of merchandize is abundant, same type of commodity show business according to the configuration rule of acquiescence Product, the commodity of displaying can meet the demand of user, has lacked the function that commodity intelligence is shown, thus has reduced user Experience.
Summary of the invention
In view of this, the technical problem that the invention solves the problems that is to provide a kind of merchandise display method, device and electronics Business platform.
According to an aspect of the present invention, it is provided that a kind of merchandise display method, including: collection commodity data, by described business Product data are encapsulated as merchandise display data and store;Receive and show instruction, extract and the described displaying dimension shown and carry in instruction Spend corresponding merchandise display data acquisition system;Obtain item property weight information, calculate based on described item property weight information The display priority coefficient of merchandise display data in described merchandise display data acquisition system;According to described display priority coefficient to institute The merchandise display data stated in merchandise display data acquisition system show.
Alternatively, described described commodity data is encapsulated as merchandise display data and storage includes: store mould based on redis Described merchandise display data are stored in the buffer by formula, wherein, using described displaying dimension as key key assignments, and will be with described displaying Merchandise display data acquisition system corresponding to dimension is as value value.
Alternatively, described acquisition item property weight information includes: calculate and described merchandise display number according to order data Order volume delta data according to the commodity of set correspondence;Described merchandise display data are calculated based on described order volume delta data Item property weight corresponding to the item property of merchandise display data in set.
Alternatively, the described order quantitative change calculating the commodity corresponding with described merchandise display data acquisition system according to order data Change data to include: calculate the percentage ratio that described commodity chain rate order volume increases or declines.
Alternatively, described merchandise display in described merchandise display data acquisition system is calculated based on described order volume delta data Item property weight corresponding to the item property of data includes: if order volume increases, then calculate each item property institute right The item property weight answeredIf order volume declines, then calculate the commodity corresponding to each item property Attribute weightWherein, c is the item property number in described merchandise display data, and a is that these commodity belong to Item property weight corresponding to property accounts for the percentage ratio of the summation of the item property weight corresponding to c item property, and b is order The percentage ratio that amount increases or declines.
Alternatively, by default item property, merchandise display data in described merchandise display data acquisition system are divided into multiple exhibition Show group;When the merchandise display data in described presentation group are more than 1, then calculate in this presentation group based on item property weight information The display priority coefficient of merchandise display data;Choose the merchandise display data that display priority coefficient in described presentation group is the highest Show.
Alternatively, the display priority coefficient of described merchandise display dataWherein, c For the quantity of the merchandise display data in described merchandise display data acquisition system, eiFor the item property weight of i-th item property, fiFor i-th item property ranking in described merchandise display data acquisition system, n is the item property of merchandise display data Number.
Alternatively, described commodity data is that flow supplements commodity data with money, and described displaying dimension is area, operator, businessman In one or more;Described item property includes: face amount, discharge pattern, effect duration, entry-into-force time.
According to a further aspect in the invention, it is provided that a kind of commodity-exhibiting device, including: display data package module, it is used for Gather commodity data, described commodity data is encapsulated as merchandise display data and stores;Display data extraction module, is used for receiving To showing instruction, extract and the described merchandise display data acquisition system showing that the displaying dimension carried in instruction is corresponding;Show excellent First level computing module, is used for obtaining item property weight information, calculates described merchandise display number based on item property weight information According to the display priority coefficient of merchandise display data in set;Display data display module, for according to described display priority Merchandise display data in described merchandise display data acquisition system are shown by coefficient.
Alternatively, described display data package module, including: encapsulation unit, it is used for institute based on default data structure State commodity data and be encapsulated as merchandise display data;Buffer unit, is used for described merchandise display data based on redis memory module Store in the buffer, wherein, using described displaying dimension as key key assignments, by the merchandise display number corresponding with described displaying dimension According to set as value value.
Alternatively, described display priority computing module, including: order acquiring unit, it is used for obtaining order data;Order Change calculations unit, for calculating the order volume change of the commodity corresponding with described merchandise display data acquisition system according to order data Data;Attribute weight computing unit, for calculating in described merchandise display data acquisition system based on described order volume delta data Item property weight corresponding to the item property of merchandise display data.
Alternatively, described order change acquiring unit is specifically for calculating described commodity chain rate order growth or decline hundred Proportion by subtraction.
Alternatively, described attribute weight computing unit, in the case of increasing at order, calculate each item property institute Corresponding item property weightIn the case of order declines, calculate corresponding to each item property Item property weightWherein, c is the item property number in described merchandise display data, and a is this business Item property weight corresponding to product attribute accounts for the percentage ratio of the summation of the item property weight corresponding to c item property, and b is The percentage ratio that order increases or declines.
Alternatively, described display priority computing module, including: presentation group division unit, for belonging to by the commodity preset Merchandise display data in described merchandise display data acquisition system are divided into multiple presentation group by property;Priority coefficient calculating unit, is used for When the merchandise display data in described presentation group are more than 1, then calculate commodity in this presentation group based on item property weight information The display priority coefficient of display data;Described display data display module, is used for choosing display priority in described presentation group The merchandise display data that coefficient is the highest show.
Alternatively, described priority coefficient calculating unit calculates the display priority coefficient of described merchandise display dataWherein, c is the quantity of the merchandise display data in described merchandise display data acquisition system, ei For the item property weight of i-th item property, fiFor i-th item property row in described merchandise display data acquisition system Name, n is the item property number of merchandise display data.
According to another aspect of the invention, it is provided that a kind of e-commerce platform, including commodity-exhibiting device as above.
In accordance with a further aspect of the present invention, it is provided that a kind of commodity-exhibiting device, including memorizer;And it is coupled to described The processor of memorizer, described processor is configured to, based on the instruction stored in which memory, perform above-mentioned commodity Methods of exhibiting.
Merchandise display method, device and the e-commerce platform of the present invention, obtains entire service data and is encapsulated as commodity Display data, calculates the display priority coefficient of merchandise display data based on item property weight information, and preferential according to display Level coefficient is shown, and provides when buying commodity user and compares and select reference, improves the experience of user.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only Some embodiments of the present invention, for those of ordinary skill in the art, on the premise of not paying creative work, also Other accompanying drawing can be obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of an embodiment of the merchandise display method according to the present invention;
Fig. 2 be the merchandise display method according to the present invention an embodiment in obtain the schematic flow sheet of merchandise news;
Fig. 3 is the schematic diagram that flow supplements the item property rights management page of merchandise system with money;
Fig. 4 is the module diagram of an embodiment of the commodity-exhibiting device according to the present invention;
Fig. 5 be the commodity-exhibiting device according to the present invention an embodiment in display data package module module signal Figure;
Fig. 6 be the commodity-exhibiting device according to the present invention an embodiment in the module of display priority computing module show It is intended to;
Fig. 7 is the schematic diagram of another embodiment of the commodity-exhibiting device according to the present invention.
Detailed description of the invention
With reference to the accompanying drawings the present invention is described more fully, the exemplary embodiment of the present invention is wherein described.Under Face will combine the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, aobvious So, described embodiment is only a part of embodiment of the present invention rather than whole embodiments.Based on the reality in the present invention Execute example, the every other embodiment that those of ordinary skill in the art are obtained under not making creative work premise, all belong to In the scope of protection of the invention.Below in conjunction with each figure and embodiment, technical scheme is carried out many descriptions.
Fig. 1 is the schematic flow sheet of an embodiment of the merchandise display method according to the present invention, as shown in Figure 1:
Step 101, gathers commodity data, commodity data is encapsulated as merchandise display data and stores.
Commodity in the present invention are the commodity including multiple item property, and such as, flow supplements the item property of commodity with money Including: face amount, traffic classes, effect duration, entry-into-force time etc..Flow supplements commodity data with money to be needed to obtain flow from each agent Load value data, owing to the form of commodity data obtained from each agent or data structure are different, it is therefore desirable to based on presetting Data structure the commodity data obtained from each agent is changed, is encapsulated, generate merchandise display data and also store, can To be stored in data base, file or caching.In the following embodiments, supplement with money by flow and illustrate as a example by commodity data.
Step 102, receives and shows instruction, extract the merchandise display number corresponding with showing the displaying dimension carried in instruction According to set.
Show when dimension is to show commodity in front end for the feature that commodity are classified, can kinds based on commodity It is configured.Such as, commodity are supplemented for flow with money and show that dimension can be or many in area, operator, businessman etc. Individual.When flow is supplemented with money and shown on the display page of merchandise system that flow supplements commodity with money, when showing that dimension is set to " regional ", and And during its value setting " Beijing ", then on the display page, show that all flows that area is " Beijing " supplement the merchandise display of commodity with money Data.When showing that dimension is set to " regional "+" operator ", and when its value arranges " Beijing "+" movement ", then at display page Show on face that area supplements the merchandise display data of commodity with money for all flows that " Beijing " and " operator " is " movement ".
Step 103, obtains item property weight information, calculates merchandise display data acquisition system based on item property weight information The display priority coefficient of middle merchandise display data.
Such as, the display page is shown area supplements business with money for all flows that " Beijing " and " operator " is " movement " The merchandise display data of product.Obtain the commodity of the item property " operator " of merchandise display data, " face amount ", " effective time " etc. Attribute weight, be there is a need to the display priority coefficient of the merchandise display data of display based on item property weight calculation.Permissible Item property weight is adjusted based on automatically and manually two ways.
Merchandise display data in merchandise display data acquisition system are shown by step 104 according to display priority coefficient.
Such as, the display page is shown area supplements business with money for all flows that " Beijing " and " operator " is " movement " During the merchandise display data of product, carry out according to the high and low of display priority coefficient of the merchandise display data that be there is a need to display Sequence, or, only show one or more merchandise display data that display priority coefficient is the highest.
Merchandise display method in above-described embodiment, obtains entire service data and is encapsulated as merchandise display data, it is possible to Ensure comprehensive displaying of commodity data;Based on redis memory module, merchandise display data are stored with carrying out various dimensions, Ke Yiti The high efficiency extracted merchandise display data and show commodity data;Merchandise display data are calculated based on item property weight information Display priority coefficient, and be shown according to display priority coefficient, it is possible to provide the user with selection reference, help user Choose the commodity of optimum, improve the experience of user.
In one embodiment, based on redis memory module, merchandise display data can be stored in the buffer or redis In data base.By displaying dimension as key key assignments, using the merchandise display data acquisition system corresponding with showing dimension as value value.
Redis is the memory module of a key-value, supports that the value type of storage is more, including string (word Symbol string), list (chained list), set (set) and zset (ordered set) etc., data type all supports push/pop, add/ Remove and take common factor union and difference set and more rich operation, these operations are all atomicities.
The flow obtained from each agent supplements commodity data with money, and carry out changing, encapsulate after generate merchandise display data. Memory module based on Redis (Key-Value), by displaying dimension as Key, all merchandise display data meeting this dimension Set store as the data structure of Value.
Such as, show when dimension is businessman, area+operator etc..With businessman as key, all commodity collection of same businessman It is combined into value to store, using the combination of area+operator as key, with this area and all commodity collection cooperations of operator Store for value.Such as, " Beijing is moved " as key, all of merchandise display data that will be corresponding with " Beijing is moved " Set stores as value, does not differentiates between agent.
When the displaying dimension shown on the page that flow supplements merchandise system with money is " Beijing is moved " by user setup, it is possible to Convenient and that acquisition is corresponding with " Beijing is moved " from caching or redis data base quickly all merchandise display data acquisition systems It is shown.NoSql is non-relational database, can be data entirely local persistence, with the Data Storage Models phase of redis With, it is also possible to merchandise display data are stored in NoSql replacement redis data base.Based on redis memory module to commodity exhibition Registration according to storing with carrying out various dimensions, it is ensured that the performance of real-time query data also enhances the concurrency disposal ability of data, The performance loss of minimizing system.
Fig. 2 be the merchandise display method according to the present invention an embodiment in obtain the schematic flow sheet of merchandise news, As shown in Figure 2:
Step 201, the flow of inquiry proxy business A supplements commodity data with money.
Step 202, the flow returning agent A supplements commodity data with money.
Step 203, the flow of inquiry proxy business B supplements commodity data with money.
Step 204, the flow returning agent B supplements commodity data with money.
Step 205, the flow of inquiry proxy business C supplements commodity data with money.
Step 206, the flow returning agent C supplements commodity data with money.
Step 207, supplements the flow of agent A, B, C commodity data with money and carries out integrating, changing, generates and has default number According to the local goods display data of structure, local data structure can be designed based on concrete commodity.
In one embodiment, the flow that can obtain agent A, B, C in the way of using multithreading supplements commodity data with money, All threads successfully take after flow supplements commodity data with money, how agential flow is supplemented with money commodity data integrate, turn Change.Task can be set in flow supplements merchandise system with money, rely on task engine by timing scan merchandise mart, obtain commodity Data, obtain entire service data, it is ensured that comprehensive displaying of commodity data.
Flow is supplemented the item property of commodity with money and is included price, limit jig frequency number, discharge pattern (2G/3G/4G), effect duration and life The effect time etc..The item property supplementing commodity based on flow with money arranges corresponding attribute weight, and operation personnel can be at administration page On manually the attribute weight of different dimensions is configured.As it is shown on figure 3, the displaying dimension on administration page be area+ Operator, the value in area is set to all, and the value of operator is also configured as all, and item property weight is manually set respectively For: price 40%, limit jig frequency number 30%, discharge pattern (2G/3G/4G) 15%, effect duration 10%, entry-into-force time 5%.
The order volume delta data of the commodity corresponding with merchandise display data acquisition system can be calculated according to order data, based on Order volume delta data calculates the item property in merchandise display data acquisition system corresponding to the item property of merchandise display data Weight, and the item property power before and after notifying result that operation personnel's order volume changes in the way of note and mail and adjusting Weight.
Order volume delta data includes: the percentage ratio that commodity chain rate or on year-on-year basis order volume increase or decline.Chain rate is this business One of product order volume today and order volume yesterday is compared, and is the one of this commodity order volume today and order volume today last month on year-on-year basis Individual compare.
Flow is supplemented merchandise system with money and is passed through task engine, and every day, scan database order data, classified by displaying dimension, ring Ratio order situation the previous day, calculates the growth corresponding to each displaying dimension or declines percentage ratio, according to the percentage calculated Than going automatically to adjust the item property weight configuration of this dimension.
Such as, show that dimension is " Beijing "+" movement ", scan database order data, obtain and show that dimension is " north Capital "+all flows corresponding to " movement " supplement the order data of commodity with money, and calculate according to the order data of storage in data base and show Dimension is the order volume delta data that the flow of " Beijing "+" movement " supplements commodity with money, based on order volume delta data calculate with Show dimension item property power corresponding to the item property in all merchandise display data of " Beijing "+" movement " correspondence Weight.
Multiple method can be used to calculate item property weight.Such as, if order volume increases, then calculate each commodity and belong to Item property weight corresponding to property:
Y = a + ( a × b ) - b c - - - ( 1 - 1 ) ;
If order volume declines, then calculate the item property weight corresponding to each item property:
Y = a - ( a × b ) + b c - - - ( 1 - 2 ) ;
C is the item property number in merchandise display data, and a is that the item property weight corresponding to this item property accounts for c The percentage ratio of the summation of the item property weight corresponding to individual item property, b is the percentage ratio that order volume increases or declines.
Such as: scan database order data, obtain and show that dimension is that all flows corresponding to " Beijing "+" movement " fill The order data of value commodity, calculates order volume according to order data and is changed to sequential growth rate 20%.Merchandise display data have 4 Individual item property, item property A is price, and B is limited and fills number of times, and C is discharge pattern, and D is effect duration.Item property power before adjusting Heavily it is respectively as follows: A=40%, B=30%, C=20%, D=10%, numerical value is substituted into formula 1-1, then item property after adjusting Weight is respectively as follows:
Caching or redis data base extract and shows that dimension is merchandise display data corresponding to " Beijing "+" movement " Merchandise display data in merchandise display data acquisition system are divided into multiple presentation group by default item property by set, for example, it is possible to It is respectively 50,100,200 according to face amount, merchandise display data in merchandise display data acquisition system are divided into 3 presentation group.Work as displaying When merchandise display data in group are more than 1, then calculate commodity display data in this presentation group based on item property weight information Display priority coefficient, the merchandise display data choosing display priority coefficient in presentation group the highest show.Can use Multiple method calculates the display priority coefficient of merchandise display data.
In one embodiment, the display priority coefficient of merchandise display data:
X = Σ i = 1 n ( e i - f i × e i c ) - - - ( 2 - 1 ) ;
Wherein, c is the quantity of the merchandise display data in merchandise display data acquisition system, eiBusiness for i-th item property Product attribute weight, fiFor i-th item property ranking in merchandise display data acquisition system, n is the commodity of merchandise display data Attribute number.
With show that dimension is to have 3 merchandise display data, i.e. in merchandise display data acquisition system corresponding to " Beijing "+" movement " 3 flows supplement commodity with money.3 merchandise display data are respectively A, B, C, each merchandise display data have four item property a, B, c, d, the weight of each item property is a=40%, b=30%, c=20%, d=10% respectively, commodity A attribute ordering scenario A=1 b=1 c=0 d=2, commodity B attribute ordering scenario a=0 b=2 c=2 d=0, commodity C attribute ordering scenario a= 2 b=0 c=1 d=1.Each numerical value that above-mentioned 3 flows supplement commodity with money is substituted into formula (2-1), then merchandise display respectively The display priority coefficient of data A=
( 40 % - 1 × 40 % 3 ) + ( 30 % - 1 × 30 % 3 ) + ( 20 % - 0 × 20 % 3 ) + ( 10 % - 2 × 10 % 3 ) = 70 % ;
The display priority coefficient of merchandise display data B=
( 40 % - 0 × 40 % 3 ) + ( 30 % - 2 × 30 % 3 ) + ( 20 % - 2 × 20 % 3 ) + ( 10 % - 0 × 10 % 3 ) = 73 % ;
The display priority coefficient of merchandise display data C=
( 40 % - 2 × 40 % 3 ) + ( 30 % - 0 × 30 % 3 ) + ( 20 % - 1 × 20 % 3 ) + ( 10 % - 1 × 10 % 3 ) = 63 % .
When showing 3 merchandise display data, arrange according to the sequence of display priority coefficient, merchandise display data The display priority coefficient of B is the highest, for optimum commodity, makes number one.
Merchandise display method in above-described embodiment, obtains entire service data and is encapsulated as merchandise display data, it is possible to Ensure comprehensive displaying of commodity data;Based on redis memory module, merchandise display data are stored with carrying out various dimensions, it is ensured that The performance of real-time query data also enhances the concurrency disposal ability of data, can improve extraction merchandise display data and exhibition Show the efficiency of commodity data, reduce the performance loss of system;The aobvious of merchandise display data is calculated based on item property weight information Show priority factor, and be shown according to display priority coefficient, the commodity of optimum can be calculated and intelligence can be carried out Display, provides when buying commodity user and compares and select reference, reduce user and search the workload of required commodity;Can root Dynamically adjust item property weight information according to the change of quantity on order, and correspondingly adjust merchandise display data sorting, make user Obtain more accurately ranking results, it is thus achieved that preferably experience.
As shown in Figure 4, according to a further aspect in the invention, it is provided that a kind of commodity-exhibiting device 40, including: display data seals Die-filling piece 41, display data extraction module 42, display priority computing module 43 and display data display module 44.
Display data package module 41 gathers commodity data, commodity data is encapsulated as merchandise display data and stores.Exhibition Show that data extraction module 42 receives displaying instruction, extract the merchandise display corresponding with showing the displaying dimension carried in instruction Data acquisition system.Display priority computing module 43 obtains item property weight information, calculates business based on item property weight information The display priority coefficient of merchandise display data in product display data set.Display data display module 44 is according to display priority Merchandise display data in merchandise display data acquisition system are shown by coefficient.
As it is shown in figure 5, display data package module 41 includes: encapsulation unit 411 and buffer unit 412.Encapsulation unit 411 Based on default data structure, commodity data is encapsulated as merchandise display data.Buffer unit 412 will based on redis memory module Merchandise display data store in the buffer, wherein, by displaying dimension as key key assignments, by the commodity exhibition corresponding with showing dimension Show that data acquisition system is as value value.
As shown in Figure 6, display priority computing module 43 includes: order acquiring unit 431, order change calculations unit 432, attribute weight computing unit 433, presentation group division unit 434 and priority coefficient calculating unit 435.
Order acquiring unit 431 obtains order data.Order change calculations unit 432 calculates and commodity according to order data The order volume delta data of the commodity that display data is corresponding.Attribute weight computing unit 433 calculates based on order volume delta data Go out the item property weight corresponding to each item property in merchandise display data.
Order change acquiring unit 432 is specifically for calculating the percentage ratio that commodity chain rate order increases or declines.Attribute Weight Re-computation unit 433, in the case of order increases, calculates the item property weight corresponding to each item property:
Y = a + ( a × b ) - b c - - - ( 1 - 1 ) ;
Attribute weight computing unit 433, in the case of order declines, calculates the commodity corresponding to each item property and belongs to Property weight:
Y = a - ( a × b ) + b c - - - ( 1 - 2 ) ;
Wherein, c is the item property number in merchandise display data, and a is the item property power corresponding to this item property Heavily accounting for the percentage ratio of the summation of item property weight corresponding to c item property, b is the percentage ratio that order increases or declines.
Merchandise display data in merchandise display data acquisition system are divided into by presentation group division unit 434 by default item property Multiple presentation group.Priority coefficient calculating unit 435 when the merchandise display data in presentation group are more than 1, then belongs to based on commodity Property weight information calculates the display priority coefficient of commodity display data in this presentation group.Display data display module 44 chooses exhibition Show that the merchandise display data that the interior display priority coefficient of group is the highest show.
Priority coefficient calculating unit 435 calculates the display priority coefficient of merchandise display data:
X = Σ i = 1 n ( e i - f i × e i c ) - - - ( 2 - 1 ) ;
Wherein, c is the quantity of the merchandise display data in merchandise display data acquisition system, eiBusiness for i-th item property Product attribute weight, fiFor i-th item property ranking in merchandise display data acquisition system, n is the commodity of merchandise display data Attribute number.
In one embodiment, the present invention provides a kind of e-commerce platform, including commodity-exhibiting device as above.
Fig. 7 is the schematic diagram of an embodiment of the commodity-exhibiting device according to the present invention.As it is shown in fig. 7, this device can Including memorizer 71 and processor 72, memorizer 71 is used for storing instruction, and processor 72 is coupled to memorizer 71, processor 72 quilt The instruction being configured to memorizer 71 storage performs to realize above-mentioned merchandise display method.
Memorizer 71 can be high-speed RAM memorizer, nonvolatile memory (non-volatile memory) etc., deposits Reservoir 71 can also be memory array.Memorizer 71 is also possible to by piecemeal, and block can be virtual by certain rule sets synthesis Volume.Processor 72 can be central processor CPU, or application-specific integrated circuit ASIC (Application Specific Integrated Circuit), or it is configured to implement the one or more integrated electricity of the merchandise display method of the present invention Road.This device also includes communication interface 73, for carry out information mutual with miscellaneous equipment.This device also includes bus 74, processes Device 72, communication interface 73 and memorizer 71 carry out mutual communication by bus 74.
Merchandise display method, device and the e-commerce platform provided in above-described embodiment, obtains entire service data also It is encapsulated as merchandise display data, it is possible to ensure comprehensive displaying of commodity data;Based on redis memory module to merchandise display data Store with carrying out various dimensions, it is ensured that the performance of real-time query data also enhances the concurrency of data and processes, and can improve Take merchandise display data and show the efficiency of commodity data, reducing the performance loss of system;Based on item property weight information Calculate the display priority coefficient of merchandise display data, and be shown according to display priority coefficient, optimum can be calculated Commodity and intelligent display can be carried out, user buy commodity time provide compare and select reference, according to quantity on order Change dynamically adjusts item property weight information, can adjust optimum commodity sequence in time, improve the experience of user.
The method and system of the present invention may be achieved in many ways.Such as, can pass through software, hardware, firmware or Software, hardware, any combination of firmware realize the method and system of the present invention.Said sequence for the step of method is only In order to illustrate, the step of the method for the present invention is not limited to order described in detail above, says the most especially Bright.Additionally, in certain embodiments, the present invention also can be embodied as the program recorded in the recording medium, these programs include For realizing the machine readable instructions of the method according to the invention.Thus, the present invention also covers storage for performing according to this The record medium of the program of bright method.
Description of the invention is given for example with for the sake of describing, and is not exhaustively or by the present invention It is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.Select and retouch Stating embodiment is in order to the principle of the present invention and actual application are more preferably described, and enables those of ordinary skill in the art to manage Solve the present invention thus design the various embodiments with various amendments being suitable to special-purpose.

Claims (17)

1. a merchandise display method, it is characterised in that including:
Gather commodity data, described commodity data is encapsulated as merchandise display data and stores;
Receive and show instruction, extract and the described merchandise display data acquisition system showing that the displaying dimension carried in instruction is corresponding;
Obtain item property weight information, calculate business in described merchandise display data acquisition system based on described item property weight information The display priority coefficient of product display data;
According to described display priority coefficient, the merchandise display data in described merchandise display data acquisition system are shown.
2. the method for claim 1, it is characterised in that described described commodity data is encapsulated as merchandise display data also Storage includes:
Based on redis memory module by described merchandise display data store in the buffer, wherein, using described displaying dimension as Key key assignments, using the merchandise display data acquisition system corresponding with described displaying dimension as value value.
3. method as claimed in claim 1 or 2, it is characterised in that described acquisition item property weight information includes:
The order volume delta data of the commodity corresponding with described merchandise display data acquisition system is calculated according to order data;
The item property of merchandise display data in described merchandise display data acquisition system is calculated based on described order volume delta data Corresponding item property weight.
4. method as claimed in claim 3, it is characterised in that described according to order data calculating and described merchandise display data The order volume delta data of the commodity that set is corresponding includes:
Calculate the percentage ratio that described commodity chain rate order volume increases or declines.
5. method as claimed in claim 3, it is characterised in that described calculate described business based on described order volume delta data In product display data set, the item property weight corresponding to item property of merchandise display data includes:
If order volume increases, then calculate the item property weight corresponding to each item property
If order volume declines, then calculate the item property weight corresponding to each item property
Wherein, c is the item property number in described merchandise display data, and a is the item property power corresponding to this item property Heavily accounting for the percentage ratio of the summation of item property weight corresponding to c item property, b is the percentage that order volume increases or declines Ratio.
6. method as claimed in claim 5, it is characterised in that also include:
By default item property, merchandise display data in described merchandise display data acquisition system are divided into multiple presentation group;
When the merchandise display data in described presentation group are more than 1, then calculate in this presentation group based on item property weight information The display priority coefficient of merchandise display data;
The merchandise display data choosing display priority coefficient in described presentation group the highest show.
7. method as claimed in claim 5, it is characterised in that:
The display priority coefficient of described merchandise display data
Wherein, c is the quantity of the merchandise display data in described merchandise display data acquisition system, eiCommodity for i-th item property Attribute weight, fiFor i-th item property ranking in described merchandise display data acquisition system, n is the business of merchandise display data Product attribute number.
8. the method for claim 1, it is characterised in that:
Described commodity data is that flow supplements commodity data with money, and described displaying dimension is in area, operator, businessman or many Individual, described item property includes: face amount, discharge pattern, effect duration, entry-into-force time.
9. a commodity-exhibiting device, it is characterised in that including:
Display data package module, is used for gathering commodity data, described commodity data is encapsulated as merchandise display data and stores;
Display data extraction module, is used for receiving displaying instruction, extracts and the described displaying dimension phase shown and carry in instruction Corresponding merchandise display data acquisition system;
Display priority computing module, is used for obtaining item property weight information, calculates described based on item property weight information The display priority coefficient of merchandise display data in merchandise display data acquisition system;
Display data display module, is used for according to described display priority coefficient the commodity in described merchandise display data acquisition system Display data shows.
10. device as claimed in claim 9, it is characterised in that:
Described display data package module, including:
Encapsulation unit, for being encapsulated as merchandise display data based on default data structure by described commodity data;
Buffer unit, for storing described merchandise display data in the buffer based on redis memory module, wherein, by described Displaying dimension is as key key assignments, using the merchandise display data acquisition system corresponding with described displaying dimension as value value.
11. devices as described in claim 9 or 10, it is characterised in that:
Described display priority computing module, including:
Order acquiring unit, is used for obtaining order data;
Order change calculations unit, for calculating ordering of the commodity corresponding with described merchandise display data acquisition system according to order data Single amount delta data;
Attribute weight computing unit, for calculating business in described merchandise display data acquisition system based on described order volume delta data Item property weight corresponding to the item property of product display data.
12. devices as claimed in claim 11, it is characterised in that:
Described order change acquiring unit is specifically for calculating the percentage ratio that described commodity chain rate order increases or declines.
13. devices as claimed in claim 11, it is characterised in that:
Described attribute weight computing unit, in the case of increasing at order, calculates the commodity corresponding to each item property Attribute weightIn the case of order declines, calculate the item property power corresponding to each item property Weight
Wherein, c is the item property number in described merchandise display data, and a is the item property power corresponding to this item property Heavily accounting for the percentage ratio of the summation of item property weight corresponding to c item property, b is the percentage ratio that order increases or declines.
14. devices as claimed in claim 13, it is characterised in that:
Described display priority computing module, including:
Presentation group division unit, for being divided merchandise display data in described merchandise display data acquisition system by default item property For multiple presentation group;
Priority coefficient calculating unit, for when the merchandise display data in described presentation group are more than 1, then based on item property Weight information calculates the display priority coefficient of commodity display data in this presentation group;
Described display data display module, the merchandise display data that display priority coefficient is the highest in choosing described presentation group Show.
15. devices as claimed in claim 14, it is characterised in that:
Described priority coefficient calculating unit calculates the display priority coefficient of described merchandise display data
Wherein, c is the quantity of the merchandise display data in described merchandise display data acquisition system, eiCommodity for i-th item property Attribute weight, fiFor i-th item property ranking in described merchandise display data acquisition system, n is the business of merchandise display data Product attribute number.
16. 1 kinds of e-commerce platforms, it is characterised in that:
Including the commodity-exhibiting device as described in any one of claim 9 to 15.
17. 1 kinds of commodity-exhibiting devices, it is characterised in that including:
Memorizer;And
Being coupled to the processor of described memorizer, described processor is configured to based on the instruction stored in which memory, Perform the merchandise display method as according to any one of claim 1 to 8.
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