CN110705744A - Planogram generation method, planogram generation apparatus, computer device, and storage medium - Google Patents
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Abstract
The application relates to a planogram generation method, a planogram generation device, a computer device and a storage medium. The method comprises the following steps: acquiring the contribution values of a plurality of articles to be displayed according to a preset index; determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed; counting the quantity values of a plurality of displayed articles and recording the quantity values as article quantity values; determining the display quantity value of each displayed article according to the quantity value of the article and the contribution value of each displayed article; an item planogram is generated based on the plurality of displayed items and the display quantity value of each displayed item. By adopting the method, the corresponding article display chart can be generated for the displayed articles and the quantity of the displayed articles in the article display management, so that the article display management according to the article display chart can be correspondingly adjusted according to the index requirement.
Description
Technical Field
The present application relates to the field of article management technologies, and in particular, to a planogram generation method, a planogram generation apparatus, a computer device, and a storage medium.
Background
Currently, many software for managing store product display on the market generally include stockplaner informatization systems of spaeman and SpacePlanning informatization systems of JDA. Such systems typically use 3D (3 Dimensions) technology to integrate items (e.g., merchandise) with display space to provide automated calculation of the design and display position of the visualization space and display.
However, the conventional management software has many defects and shortcomings, and especially, it is impossible to generate a corresponding planogram according to the displayed items and the number of the displayed items in the item display management, resulting in a mismatch with the management requirement in the display management of the displayed items according to the conventional planogram. When a product is displayed as a commodity in a store, a corresponding commodity display chart cannot be generated from the displayed commodities and the number of displayed commodities per displayed commodity, and therefore, when the product is displayed by using a conventional commodity display chart, the commodity display does not match the commodity management demand.
Disclosure of Invention
In view of the above, it is desirable to provide a planogram creation method, a planogram creation apparatus, a computer device, and a storage medium capable of creating a corresponding planogram based on the number of displayed items and the displayed items in the item display management.
A planogram generating method for an article display, the method comprising:
acquiring the contribution values of a plurality of articles to be displayed according to a preset index; determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed; counting the quantity values of a plurality of displayed articles and recording the quantity values as article quantity values; determining the display quantity value of each displayed article according to the quantity value of the article and the contribution value of each displayed article; an item planogram is generated based on the plurality of displayed items and the display quantity value of each displayed item.
In one embodiment, the method for generating the planogram for displaying the item further includes:
acquiring article attribute data and article sales data of a plurality of articles to be displayed;
obtaining the contribution values of a plurality of articles to be displayed according to a preset index, comprising:
and acquiring the contribution values of a plurality of articles to be displayed according to each index in the preset indexes and the weight value corresponding to each index, and the article attribute data and the article sales data of the plurality of articles to be displayed.
In one embodiment, determining a plurality of displayed items for item display based on the contribution of the plurality of items to be displayed comprises:
and when the contribution value of any one of the plurality of articles to be displayed is larger than a preset value, taking any one of the articles to be displayed as a displayed article.
In one embodiment, determining a displayed quantity value for each displayed item based on the quantity value and the contribution value of each displayed item comprises:
multiplying the contribution value of each displayed item by a corresponding displayed quantity value of each displayed item, wherein the corresponding displayed quantity value of each displayed item is an unknown value; accumulating the contribution value of each displayed article multiplied by the result value of the display quantity value corresponding to each displayed article according to the article quantity value to obtain an accumulated value; and determining an optimal solution of the accumulated value according to a heuristic algorithm, wherein the optimal solution comprises the display quantity value corresponding to each displayed article.
In one embodiment, the method for generating the planogram for displaying the item further includes:
acquiring a preset configuration strategy of the article display, wherein the preset configuration strategy is used for configuring the displayed articles during the article display;
determining an optimal solution for the accumulated value according to a heuristic algorithm, comprising:
and determining the optimal solution of the accumulated value according to a preset configuration strategy and a heuristic algorithm.
In one embodiment, the method for generating the planogram for displaying the item further includes:
acquiring a display mode of displayed articles from a preset configuration strategy;
generating an item planogram based on a plurality of displayed items and a display quantity value for each displayed item, comprising:
and according to the display mode and the contribution value of each displayed article, carrying out display arrangement on a plurality of displayed articles and the display quantity value of each displayed article to generate an article display diagram.
In one embodiment, the method for generating the planogram for displaying the item further includes:
according to a preset period, acquiring a contribution value of displayed articles and a contribution value of the articles to be displayed which are not displayed in the plurality of articles to be displayed according to a preset index; performing article display adjustment on a plurality of displayed articles according to the contribution value of the displayed articles and the contribution value of the undisplayed articles to be displayed; an item display map is generated from the adjusted plurality of displayed items.
A planogram generating apparatus for displaying an item, the apparatus comprising:
the acquisition module is used for acquiring the contribution values of a plurality of articles to be displayed according to a preset index; the first determination module is used for determining a plurality of displayed articles for article display according to the contribution values of a plurality of articles to be displayed; the counting module is used for counting the quantity values of a plurality of displayed articles and recording the quantity values as the article quantity values; the second determining module is used for determining the display quantity value of each displayed article according to the quantity value and the contribution value of each displayed article; and the generating module is used for generating an article display diagram according to the plurality of displayed articles and the display quantity value of each displayed article.
A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the steps of the method of any of the above embodiments being performed by the processor when the computer program is executed.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any of the above embodiments.
According to the method, the device, the computer equipment and the storage medium for generating the display chart of the article display, the article display management system can acquire the contribution values of a plurality of articles to be displayed according to the preset indexes of the system, and further determine the displayed articles for article display according to the contribution values of the plurality of articles to be displayed, so that the articles displayed in the article display management system are more in line with the system requirements. The article display management system determines a display quantity value of each displayed article based on the quantity value of the displayed article and the contribution value corresponding to the displayed article, and finally generates an article display chart based on the displayed article and the display quantity value of each displayed article. Therefore, the article display management system can correspondingly manage the displayed articles and the number of the displayed articles to generate a corresponding article display diagram, so that the article display management based on the article display diagram can correspondingly display and adjust according to the index.
Drawings
FIG. 1 is a diagram of an environment in which a planogram creation method for displaying items according to an embodiment is applied;
FIG. 2 is a flow diagram illustrating a method for generating a planogram for display of items according to one embodiment;
FIG. 3 is a partial flow diagram of a method for generating a planogram of display items according to another embodiment;
FIG. 4 is a partial flow diagram of a method for generating a planogram of display items in accordance with yet another embodiment;
FIG. 5 is a simplified flow diagram of a method for generating a planogram of display items in accordance with an exemplary embodiment;
FIG. 6 is a block diagram showing a structure of a planogram generating apparatus for displaying items according to an embodiment;
FIG. 7 is a diagram illustrating an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The method for generating the display chart of the article display can be applied to the application environment shown in FIG. 1. The server 11 manages the article display, and displays the article based on the article display chart. The database 12 is used to store virtual items to be displayed. The database 13 is used for storing virtual data related to the articles to be displayed, such as attribute data of the articles to be displayed, and related sales data when the articles to be displayed are sold. The server 11 reads out the virtual article to be displayed from the database 12, for example, reads out the identification information of the article to be displayed, and reads out the data information related to the article to be displayed from the database 13 according to the read article to be displayed. And finally, generating a corresponding display chart of the article display according to the data information and the preset index of the two. Further, the server 11 and the terminal 20 are connected through a network. The server 11 issues the planogram for displaying the items to the terminal 20 for further display management of the items to be displayed by the terminal 20 according to the planogram. The server 11 may be a server cluster composed of a plurality of servers. The terminal 20 may include a plurality of terminal devices for display management of the items to be displayed. The terminal 102 may be, but is not limited to, various personal computers, notebook computers, tablet computers, and the like.
In one embodiment, as shown in fig. 2, a method for generating a display chart of an article display is provided, which is described by taking the method as an example applied to the server 11 in fig. 1, and includes the following steps:
and S100, acquiring the contribution values of a plurality of articles to be displayed according to a preset index.
In the present embodiment, a server for article display management stores a preset index. And the server screens the articles to be displayed according to the preset index, and screens the displayed articles for article display from the articles to be displayed. Specifically, the number of the articles to be displayed is plural, and the plural articles to be displayed are stored in the database, or may be stored in the storage space of the server. And the server respectively acquires the contribution value of each article to be displayed in the plurality of articles to be displayed according to a preset index. In a specific implementation mode, the server acquires index data corresponding to each article to be displayed according to a preset index, and calculates the contribution value of each article to be displayed according to the index data. Wherein the preset index is used for evaluating the value of each article to be displayed in the article display. The preset indexes may include sales, gross profit, sales quantity, sales growth rate, etc. of the items to be displayed. In this case, the article to be displayed may be a commercial product. And the server calculates the contribution value corresponding to each commodity according to the preset index and the data corresponding to the commodity.
In one embodiment, the method for generating a planogram for displaying an item further includes: item attribute data and item sales data for a plurality of items to be displayed are obtained. At this time, step S100 includes: and acquiring the contribution values of a plurality of articles to be displayed according to each index in the preset indexes and the weight value corresponding to each index, and the article attribute data and the article sales data of the plurality of articles to be displayed.
In this embodiment, the preset index includes a plurality of indexes. Each index is provided with a corresponding weight value. According to each index and the weight value of each index, the contribution value of each to-be-displayed item in the plurality of to-be-displayed items can be determined. Further, when the contribution value of the article to be displayed is obtained, calculation is performed by combining article attribute data and article sales data of the article to be displayed. In a specific embodiment, corresponding data may be obtained from the article attribute data and the article sales data of the article to be displayed according to each of the preset indexes as corresponding index data, the index data is multiplied by a weight value of the corresponding index, all the multiplied result values are accumulated to obtain an accumulated result value, and the accumulated result value is used as a contribution value of the article to be displayed. Therefore, the contribution value of the to-be-displayed article is calculated by using the plurality of index parameters and the data corresponding to each index parameter, so that the contribution value of the to-be-displayed article is more accurate, and the subsequent judgment of displaying the article based on the contribution value is more facilitated.
In one embodiment, the plurality of items to be displayed includes merchandise to be displayed to a store. In the retail process of the commodity, the sales amount, gross profit amount, sales quantity, sales growth rate and the like are generally used as indexes for assessing the quality of the commodity. The contribution value of the commodity is a contribution degree value of the commodity calculated based on the plurality of indexes. In the process of converting the assessment index into the expression formula, for convenience of calculation, the sales and the gross profit amount are converted into the proportion, and the sales proportion of the commodity is the commodity sales/total sales; the gross profit amount is equal to the gross profit amount of the commodity/the total gross profit amount. At this time, the preset indexes include a sales ratio, a gross profit ratio, a sales number ratio, and a sales growth rate. Then, let X be the contribution value, i be the ratio of sales, j be the ratio of gross profit, k be the ratio of sales quantity, and m be the sales growth rate. In addition, the server also sets corresponding weight values for the four indexes. Therefore, the formula for calculating the contribution value of the commodity is as follows: f (x) ═ i 0.3+ j 0.3+ k 0.2+ m 0.2. Wherein, the weight value of the sales volume proportion is 0.3, the weight value of the gross profit proportion is 0.3, the weight value of the sales quantity proportion is 0.2, and the weight value of the sales growth rate is 0.2. In the specific commodity display operation process, each index and the corresponding weight value of each index can be adjusted at any time according to the operation strategy of the commodity display operation system, so that different commodity display operation requirements under different environments are met.
And S200, determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed.
In this embodiment, the server determines the displayed item for item display based on the contribution of the item to be displayed. That is, the server screens a plurality of articles to be displayed according to the contribution values of the articles to be displayed, and only the articles to be displayed whose contribution values satisfy the preset conditions may be used as the displayed articles for article display. In practice, the displayed articles used for article display are not fixed. With the change of time, the contribution value of the to-be-displayed article obtained according to the preset index is changed, so that the displayed article determined according to the contribution value is changed.
In one embodiment, step S200 includes: and when the contribution value of any one of the plurality of articles to be displayed is larger than a preset value, taking any one of the articles to be displayed as a displayed article.
Specifically, when the server acquires the contribution value of each of the plurality of items to be displayed, it is determined whether the contribution value of each of the items to be displayed is greater than a preset value. And when the contribution value of any article to be displayed is larger than the preset value, taking the any article to be displayed as a displayed article for subsequent article display management. Since the contribution value of the to-be-displayed item is not constant, the contribution value of any to-be-displayed item in the plurality of to-be-displayed items may be obtained according to a preset period, and whether the contribution value of the any to-be-displayed item is greater than a preset value may be determined. And when the contribution value of any article to be displayed is larger than a preset value, taking the any article to be displayed as a displayed article.
And S300, counting the quantity values of a plurality of displayed articles and recording the quantity values as the quantity values of the articles.
In this embodiment, after the server determines the displayed items according to the contribution values of the items to be displayed, the quantity value of the displayed items for displaying the items is counted according to all the displayed items and is recorded as the quantity value of the items. When the displayed goods vary, the counted goods quantity value will also vary.
S400, determining the display quantity value of each displayed article according to the quantity value and the contribution value of each displayed article.
When managing the product display, the server needs to determine not only the display product to be used for the product display but also the display quantity value of each display product. In this embodiment, the server determines a display quantity value for each displayed item based on the quantity value for the item displayed and the contribution value of each displayed item. Determining a display quantity value for each of the displayed items in combination with the quantity value and the contribution value of the displayed item such that the determined display quantity value for each of the displayed items is an optimal display quantity value. In addition, when the number of displayed items varies, the number of items also varies, and the number of displayed items determined from the number of items and the contribution value of each displayed item also varies.
In one embodiment, as shown in fig. 3, step S400 includes:
and S410, multiplying the contribution value of each displayed article by the corresponding display quantity value of each displayed article, wherein the display quantity value corresponding to each displayed article is an unknown value.
And S430, accumulating the contribution value of each displayed article multiplied by the corresponding displayed quantity value of each displayed article according to the quantity value of the article to obtain an accumulated value.
S450, determining the optimal solution of the accumulated value according to a heuristic algorithm, wherein the optimal solution comprises the display quantity value corresponding to each displayed article.
In this embodiment, after the server determines each displayed item, the display quantity value corresponding to each displayed item is set as a corresponding unknown value, the contribution value of each displayed item is multiplied by the corresponding unknown value to obtain corresponding product values, and finally, the corresponding product values are accumulated to obtain an accumulation result value. At this time, a heuristic algorithm is adopted to obtain an optimal solution of each unknown value in the accumulated result values, namely, an optimal display quantity value corresponding to each displayed article is obtained through solving. By using the optimal display quantity value corresponding to each displayed article as the display quantity value of each displayed article, the optimal display mode is achieved when each displayed article is displayed according to the display quantity value of each displayed article finally.
In one implementation of this embodiment, the planogram generating method for displaying the item further includes: a preset configuration strategy of the article display is obtained, and the preset configuration strategy is used for configuring the displayed articles when the articles are displayed. At this time, step S450 includes: and determining the optimal solution of the accumulated value according to a preset configuration strategy and a heuristic algorithm.
In this embodiment, the server provides the item display with a preset configuration policy for arranging the display of the items and the display quantity of the displayed items at the time of the item display. That is, the preset configuration strategy is used for configuring the displayed items when the items are displayed, and the preset configuration strategy can be specifically configured according to the displayed items and the displayed quantity of the displayed items. At this time, when the heuristic algorithm is adopted to determine the optimal solution of the accumulated value, calculation needs to be performed by combining a preset configuration strategy. In a specific implementation manner, the preset configuration strategy can be used as a constraint condition in the process of calculating the optimal solution of the accumulated value by adopting a heuristic algorithm, so that the optimal solution meeting the preset configuration strategy is quickly calculated when the accumulated value is calculated by adopting the heuristic algorithm.
In the above-described embodiment, the display product to be displayed can be specified from the contribution value of each product. Further, based on the contribution value of the displayed commodities, the optimal display quantity of each displayed commodity can be calculated so as to maximize the total contribution value in commodity display. Specifically, data noise is removed, obviously abnormal commodity data values are removed, then a heuristic algorithm is used for obtaining an optimal solution, and an optimization target is modeled as follows:
wherein maxf (x) represents the maximum contribution value to be calculated, kiIndicates the number of display items of the ith display item, kjThe contribution value corresponding to the ith displayed item is shown. n represents all displayed products.
In the target modeling, the decision variable is the number of displays for each displayed item. When the maximum value of maxf (x) is found by a heuristic algorithm, the number of products to be displayed can be found. The process of using heuristic algorithm to find the maximum value of maxf (x) has the following constraint conditions:
constraint 1 total display quantity of display merchandise must not exceed total display shelf capacity number q:
constraint 2: contribution value of individual displayed items<m, must be off-shelf, i.e. when k isi<When m is m, k is 0.
Wherein the total capacity number q of the shelves may be defined within a preset configuration strategy. m is a preset value set for the contribution value. Therefore, when the maximum value of maxf (x) is obtained by a heuristic algorithm according to the constraint conditions, the optimal display quantity of each displayed commodity can be determined, and commodity display management can be performed according to the optimal display quantity to obtain an optimal display management mode.
In addition, the preset configuration policy set for the article display by the server may specifically include:
the display adjustment of the displayed commodities, such as commodity shelving, commodity arrangement increasing, commodity arrangement decreasing, commodity display position moving and the like, has corresponding precondition for each adjustment. For example:
1. when the displayed commodities are new commodities, the commodities need to be put on shelves, and the number of the shelves is x. That is, a new product is set as a display product, and the corresponding display number is x. x is a preset quantity value set for a new product.
2. When the displayed merchandise contribution value is larger than z, the display position v is adjusted (assuming that the store has made a display position ranking). z is a preset value and v is a preset display position.
3. When y < displayed merchandise contribution value < z, a threshold interval of the corresponding display quantity is set. y and z are different preset values corresponding to the system.
Here, the configuration rules in the preset configuration policy may be converted into constraints in optimizing the target modeling.
S500, an article display chart is generated according to a plurality of displayed articles and the display quantity value of each displayed article.
In this embodiment, the server performs article display management based on a plurality of displayed articles and the display quantity value of each displayed article. Specifically, an article display map is generated based on a plurality of articles to be displayed and the display quantity value of each article to be displayed, and article display management is performed based on the generated article display map. In a specific implementation, the displayed items for the item display management will vary with the corresponding contribution. Such as the lower shelf of display items, the upper shelf of new display items, etc. At the same time, the display quantity value of the corresponding displayed article will also change. The server generates an article display diagram through the acquired display articles and the display quantity values of the display articles each time so as to carry out article display management, and the article display management requirements can be met, so that the article display management is more time-efficient.
According to the method, the device, the computer equipment and the storage medium for generating the display chart of the article display, the article display management system can acquire the contribution values of a plurality of articles to be displayed according to the preset indexes of the system, and further determine the displayed articles for article display according to the contribution values of the plurality of articles to be displayed, so that the articles displayed in the article display management system are more in line with the system requirements. The article display management system determines a display quantity value of each displayed article based on the quantity value of the displayed article and the contribution value corresponding to the displayed article, and finally generates an article display chart based on the displayed article and the display quantity value of each displayed article. Therefore, the article display management system can correspondingly manage the displayed articles and the number of the displayed articles to generate a corresponding article display diagram, so that the article display management based on the article display diagram can correspondingly display and adjust according to the index.
In one embodiment, after obtaining the preset configuration policy of the item display, the planogram generating method for the item display further includes: and acquiring the display mode of the displayed articles from the preset configuration strategy. In this case, step S500 further includes: and according to the display mode and the contribution value of each displayed article, carrying out display arrangement on a plurality of displayed articles and the display quantity value of each displayed article to generate an article display diagram.
In this embodiment, the predetermined configuration strategy includes a display mode for displaying the item, which is used to configure the display position of the displayed item when the item display is managed. The server displays and manages a plurality of displayed articles and the display quantity value of each displayed article according to the display mode in the preset configuration strategy and the contribution value of each displayed article, generates a corresponding article display diagram, and displays the articles according to the article display diagram. Specifically, the display position of each displayed article may be acquired from the display mode according to the contribution value of each displayed article, and each displayed article and the display quantity value thereof may be displayed and arranged at the corresponding display position to generate the corresponding article display diagram. Therefore, the display management of the displayed articles by the server according to the article display chart can be more accurate, and the pertinence of the article display management is improved.
In one embodiment, as shown in fig. 4, the method for generating a planogram for displaying an item further includes:
s600, according to a preset period, acquiring the contribution value of the displayed articles and the contribution value of the articles to be displayed which are not displayed in the plurality of articles to be displayed according to a preset index.
S700, adjusting the article display of a plurality of displayed articles according to the contribution value of the displayed articles and the contribution value of the undisplayed articles to be displayed.
S800, an article display diagram is generated according to the adjusted plurality of displayed articles.
In this embodiment, the contribution values of both the displayed article for article display and the candidate article for article display, i.e., the article to be displayed that is not displayed among the plurality of articles to be displayed, are varied. The server acquires the contribution values of the two parts of the goods according to a preset index according to a preset period, and reconfirms the displayed goods for goods display according to the contribution values of the two parts of the goods. That is, before and when the product is displayed, it may not be displayed as the product because the contribution value thereof does not satisfy the predetermined condition, and it is necessary to take off the shelf. Before and when the candidate undisplayed displayed article to be displayed is possible to reach the preset condition, the candidate undisplayed article to be displayed is taken as the displayed article and can be put on shelf. Specifically, the server adjusts the article display of the plurality of displayed articles based on the contribution value of the displayed articles and the contribution value of the undisplayed article to be displayed, and generates an article display chart based on the adjusted plurality of displayed articles.
Of course, after the adjustment of the article display for a plurality of displayed articles, the display quantity value of each displayed article is determined according to the adjusted display quantity value, and finally, an article display chart is generated according to the adjusted displayed article and the display quantity value of each displayed article. That is, the server performs steps S100 to S500 according to a preset cycle. And adjusting the generated article display diagram once according to the execution result of each time. Therefore, the article display chart of the article display management can be dynamically adjusted, so that the article display management can meet the current article management requirement, and the management efficiency of the article display management is improved.
Based on the steps, the displayed articles, the quantity corresponding to the displayed articles and the positions corresponding to the displayed articles can be obtained, the system can automatically generate a display effect diagram for operators to refer to by combining a 3D visual display diagram technology, and the operators can modify the display effect diagram on the basis to form a final display result. Thus, the display of the items is guided by calculating the contribution of the displayed items, making the display more targeted and accurate. When the displayed goods are commodities and the commodities are displayed on shelves, the display quantity of the commodities is calculated through an algorithm, so that the consumption requirements of consumers are met, the shortage of the commodities is effectively reduced, and the sales volume of the commodities is increased. The working efficiency can be effectively improved by adopting the visual 3D display chart.
In order to further detail the display chart generation method of the above-mentioned article display, a specific implementation scenario is given below, see fig. 5:
step 1, commodity data and commodity sales data are obtained. The commodity data is mainly commodity attribute data. The commodity system provides an inquiry interface of commodity data to the server, and the commodity data comprises basic data information such as a commodity ID (Identity) number, a commodity name, a commodity type, a commodity brand, a commodity price and a commodity volume. The big data center provides the commodity sales related data to the server, and calculates the commodity contribution value based on the related data.
And 2, drawing a store template for commodity display, drawing a standard store template in the system according to the area of the store and the layout of the store, and grading the commodity display positions.
And 3, inputting information of the display carrier, including the type of the carrier, the length, the width and the height of the carrier.
And 4, maintaining organization structure information and authority configuration, wherein the three-level authority is usually headquarter-large area-store, the headquarter and the large area have the authority to modify the display template generated by the system, and the store can only check the result without modifying the result.
And 5, operation strategy configuration, namely the preset configuration strategy, comprising adjustment of commodity display, such as commodity shelf loading, commodity shelf unloading, commodity display expansion, commodity display reduction and commodity display position adjustment.
And 6, calculating the commodity contribution value by the system of the server according to the commodity data and the commodity sales data.
And 7, calculating the optimal display of the commodities by the system of the server according to the commodity contribution value and the operation strategy configuration.
And 8, generating a visual display chart by the system of the server according to the optimal display of the commodities.
And 9, adjusting the display chart of the commodity according to the visual display chart by the operator and finally confirming the commodity to be effective.
And step 10, the system of the server issues the effective commodity display chart to the store, so that the store displays and adjusts the displayed commodities.
Therefore, the contribution value algorithm adopted in the display chart generation method for the commodity display is used for calculating the displayed commodities, such as displayed commodities, and the traditional method of adjusting the display positions, the display quantity and the like of the commodities by means of manual judgment is replaced, so that the value of the display position of each commodity is maximized, and the sales of the commodities in stores is increased.
It should be understood that, although the steps in the various flowcharts in the figures are shown in sequence as indicated by the arrows, the steps are not necessarily performed in sequence as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a portion of the steps in the various flowcharts in the figures may include multiple sub-steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
In one embodiment, as shown in fig. 6, there is provided a planogram generating apparatus for displaying an item, including: an obtaining module 100, a first determining module 200, a counting module 300, a second determining module 400, and a generating module 500, wherein:
the obtaining module 100 is configured to obtain contribution values of a plurality of articles to be displayed according to a preset index.
The first determining module 200 is configured to determine a plurality of displayed items for displaying the items according to the contribution values of the plurality of items to be displayed.
The counting module 300 is used for counting the quantity values of a plurality of displayed articles and recording the quantity values as the article quantity values.
A second determining module 400, configured to determine a display quantity value of each displayed item according to the quantity value and the contribution value of each displayed item.
A generating module 500 for generating an item planogram based on a plurality of displayed items and a display quantity value of each displayed item.
In one embodiment, the planogram generating apparatus for displaying the items may further include (not shown in fig. 6):
the system comprises a first reading module, a second reading module and a display module, wherein the first reading module is used for acquiring article attribute data and article sales data of a plurality of articles to be displayed;
at this time, the obtaining module comprises a first obtaining unit, and the first obtaining unit is used for obtaining the contribution values of the plurality of to-be-displayed articles according to each index in the preset indexes and the weight value corresponding to each index, and the article attribute data and the article sales data of the plurality of to-be-displayed articles.
In one embodiment, the first determining module 200 may further include (not shown in fig. 6):
the display device comprises a first determining unit, a second determining unit and a display control unit, wherein the first determining unit is used for taking any article to be displayed as a displayed article when the contribution value of any article to be displayed in the plurality of articles to be displayed is larger than a preset value.
In one embodiment, the second determining module 400 may further include (not shown in fig. 6):
a second determination unit for multiplying the contribution value of each of the displayed items by a display quantity value corresponding to each of the displayed items, wherein the display quantity value corresponding to each of the displayed items is an unknown value; accumulating the contribution value of each displayed article multiplied by the result value of the display quantity value corresponding to each displayed article according to the article quantity value to obtain an accumulated value; and determining an optimal solution of the accumulated value according to a heuristic algorithm, wherein the optimal solution comprises the display quantity value corresponding to each displayed article.
In one embodiment, the planogram generating apparatus for displaying the items may further include (not shown in fig. 6):
and the second reading module is used for acquiring a preset configuration strategy of the article display, and the preset configuration strategy is used for configuring the displayed articles when the articles are displayed.
At this time, the second determining unit is further configured to determine an optimal solution of the accumulated value according to a preset configuration policy and a heuristic algorithm.
In one embodiment, the planogram generating apparatus for displaying the items may further include (not shown in fig. 6):
and the third reading module is used for acquiring the display mode of the displayed articles from the preset configuration strategy.
At this time, the generation module includes a generation unit for performing display arrangement of the plurality of displayed items and the display quantity value of each displayed item according to the display manner and the contribution value of each displayed item to generate the item planogram.
In one embodiment, the planogram generating apparatus for displaying the items may further include (not shown in fig. 6):
the adjusting module is used for acquiring the contribution value of the displayed articles and the contribution value of the to-be-displayed articles which are not displayed in the plurality of to-be-displayed articles according to a preset index according to a preset period; performing article display adjustment on a plurality of displayed articles according to the contribution value of the displayed articles and the contribution value of the undisplayed articles to be displayed; an item display map is generated from the adjusted plurality of displayed items.
For the specific definition of the planogram generating apparatus for the product display, reference may be made to the above definition of the planogram generating method for the product display, and details thereof will not be repeated here. The modules in the planogram generating apparatus for displaying the items may be implemented in whole or in part by software, hardware, or a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 7. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device may be used to store data relating to the displayed items. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a planogram generating method for an article display according to any one of the above embodiments.
Those skilled in the art will appreciate that the architecture shown in fig. 7 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, a computer device is provided, comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the following steps when executing the computer program:
acquiring the contribution values of a plurality of articles to be displayed according to a preset index; determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed; counting the quantity values of a plurality of displayed articles and recording the quantity values as article quantity values; determining the display quantity value of each displayed article according to the quantity value of the article and the contribution value of each displayed article; an item planogram is generated based on the plurality of displayed items and the display quantity value of each displayed item.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring article attribute data and article sales data of a plurality of articles to be displayed;
and acquiring the contribution values of a plurality of articles to be displayed according to each index in the preset indexes and the weight value corresponding to each index, and the article attribute data and the article sales data of the plurality of articles to be displayed.
In one embodiment, the processor executes a computer program to determine a plurality of displayed items for item display based on the contribution of the plurality of items to be displayed, and further performs the steps of:
and when the contribution value of any one of the plurality of articles to be displayed is larger than a preset value, taking any one of the articles to be displayed as a displayed article.
In one embodiment, the processor executes the computer program to determine a displayed quantity value for each displayed item based on the quantity value and the contribution value of each displayed item, and further performs the steps of:
multiplying the contribution value of each displayed item by a corresponding displayed quantity value of each displayed item, wherein the corresponding displayed quantity value of each displayed item is an unknown value; accumulating the contribution value of each displayed article multiplied by the result value of the display quantity value corresponding to each displayed article according to the article quantity value to obtain an accumulated value; and determining an optimal solution of the accumulated value according to a heuristic algorithm, wherein the optimal solution comprises the display quantity value corresponding to each displayed article.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring a preset configuration strategy of the article display, wherein the preset configuration strategy is used for configuring the displayed articles during the article display;
and determining the optimal solution of the accumulated value according to a preset configuration strategy and a heuristic algorithm.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring a display mode of displayed articles from a preset configuration strategy;
and according to the display mode and the contribution value of each displayed article, carrying out display arrangement on a plurality of displayed articles and the display quantity value of each displayed article to generate an article display diagram.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
according to a preset period, acquiring a contribution value of displayed articles and a contribution value of the articles to be displayed which are not displayed in the plurality of articles to be displayed according to a preset index; performing article display adjustment on a plurality of displayed articles according to the contribution value of the displayed articles and the contribution value of the undisplayed articles to be displayed; an item display map is generated from the adjusted plurality of displayed items.
In one embodiment, a computer-readable storage medium is provided, having a computer program stored thereon, which when executed by a processor, performs the steps of:
acquiring the contribution values of a plurality of articles to be displayed according to a preset index; determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed; counting the quantity values of a plurality of displayed articles and recording the quantity values as article quantity values; determining the display quantity value of each displayed article according to the quantity value of the article and the contribution value of each displayed article; an item planogram is generated based on the plurality of displayed items and the display quantity value of each displayed item.
In one embodiment, the computer program, when executed by the processor, further performs the steps of:
acquiring article attribute data and article sales data of a plurality of articles to be displayed;
and acquiring the contribution values of a plurality of articles to be displayed according to each index in the preset indexes and the weight value corresponding to each index, and the article attribute data and the article sales data of the plurality of articles to be displayed.
In one embodiment, the computer program is executed by a processor to determine a plurality of displayed items for item display based on the contribution values of the plurality of items to be displayed, and further implements the following steps:
and when the contribution value of any one of the plurality of articles to be displayed is larger than a preset value, taking any one of the articles to be displayed as a displayed article.
In one embodiment, the computer program when executed by the processor when determining a displayed quantity value for each displayed item based on the quantity value and the contribution value of each displayed item further performs the steps of:
multiplying the contribution value of each displayed item by a corresponding displayed quantity value of each displayed item, wherein the corresponding displayed quantity value of each displayed item is an unknown value; accumulating the contribution value of each displayed article multiplied by the result value of the display quantity value corresponding to each displayed article according to the article quantity value to obtain an accumulated value; and determining an optimal solution of the accumulated value according to a heuristic algorithm, wherein the optimal solution comprises the display quantity value corresponding to each displayed article.
In one embodiment, the computer program, when executed by the processor, further performs the steps of:
acquiring a preset configuration strategy of the article display, wherein the preset configuration strategy is used for configuring the displayed articles during the article display;
and determining the optimal solution of the accumulated value according to a preset configuration strategy and a heuristic algorithm.
In one embodiment, the computer program, when executed by the processor, further performs the steps of:
acquiring a display mode of displayed articles from a preset configuration strategy;
and according to the display mode and the contribution value of each displayed article, carrying out display arrangement on a plurality of displayed articles and the display quantity value of each displayed article to generate an article display diagram.
In one embodiment, the computer program, when executed by the processor, further performs the steps of:
according to a preset period, acquiring a contribution value of displayed articles and a contribution value of the articles to be displayed which are not displayed in the plurality of articles to be displayed according to a preset index; performing article display adjustment on a plurality of displayed articles according to the contribution value of the displayed articles and the contribution value of the undisplayed articles to be displayed; an item display map is generated from the adjusted plurality of displayed items.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A planogram generating method of an item display, the method comprising:
acquiring the contribution values of a plurality of articles to be displayed according to a preset index;
determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed;
counting the quantity values of the plurality of displayed articles and recording the quantity values as article quantity values;
determining the display quantity value of each displayed article according to the quantity value and the contribution value of each displayed article;
an item planogram is generated based on the plurality of displayed items and the display quantity value of each of the displayed items.
2. The method of claim 1, further comprising:
acquiring article attribute data and article sales data of the plurality of articles to be displayed;
the method for acquiring the contribution values of the plurality of articles to be displayed according to the preset indexes comprises the following steps:
and acquiring the contribution values of the plurality of articles to be displayed according to each index in the preset indexes, the weight value corresponding to each index, and the article attribute data and the article sales data of the plurality of articles to be displayed.
3. The method of claim 1, wherein determining a plurality of displayed items for item display based on the contributions of the plurality of items to be displayed comprises:
and when the contribution value of any one of the plurality of articles to be displayed is larger than a preset value, taking the any one of the articles to be displayed as the displayed article.
4. The method of claim 1, wherein determining a displayed quantity value for each of the displayed items based on the quantity value and the contribution value of each of the displayed items comprises:
multiplying the contribution value of each of the displayed items by a corresponding displayed quantity value for each of the displayed items, wherein the corresponding displayed quantity value for each of the displayed items is an unknown value;
according to the quantity value of the articles, accumulating the contribution value of each displayed article multiplied by the corresponding quantity value of the displayed articles to obtain an accumulated value;
and determining an optimal solution of the accumulated value according to a heuristic algorithm, wherein the optimal solution comprises a display quantity value corresponding to each displayed article.
5. The method of claim 4, further comprising:
acquiring a preset configuration strategy of the article display, wherein the preset configuration strategy is used for configuring the displayed articles during the article display;
the determining an optimal solution of the accumulated value according to a heuristic algorithm comprises:
and determining the optimal solution of the accumulated value according to the preset configuration strategy and the heuristic algorithm.
6. The method of claim 5, further comprising:
acquiring a display mode of the displayed articles from the preset configuration strategy;
the generating an item planogram based on the plurality of displayed items and the display quantity value of each of the displayed items, comprising:
and displaying and arranging the plurality of displayed articles and the display quantity value of each displayed article according to the display mode and the contribution value of each displayed article to generate an article display diagram.
7. The method of claim 1, further comprising:
according to a preset period, acquiring the contribution value of the displayed articles and the contribution value of the articles to be displayed which are not displayed in the plurality of articles to be displayed according to the preset index;
performing item display adjustment on the plurality of displayed items according to the contribution value of the displayed items and the contribution value of the undisplayed items to be displayed;
an item display map is generated from the adjusted plurality of displayed items.
8. A planogram generating apparatus for displaying an item, the apparatus comprising:
the acquisition module is used for acquiring the contribution values of a plurality of articles to be displayed according to a preset index;
the first determination module is used for determining a plurality of displayed articles for article display according to the contribution values of the plurality of articles to be displayed;
the counting module is used for counting the quantity values of the plurality of displayed articles and recording the quantity values as the article quantity values;
the second determining module is used for determining the display quantity value of each displayed article according to the quantity value and the contribution value of each displayed article;
and the generating module is used for generating an article display diagram according to the plurality of displayed articles and the display quantity value of each displayed article.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of claims 1 to 7 are implemented when the computer program is executed by the processor.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
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