CN105590229A - RFID intelligent sensing recognition technology-based consumer preference survey and analysis system - Google Patents
RFID intelligent sensing recognition technology-based consumer preference survey and analysis system Download PDFInfo
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- CN105590229A CN105590229A CN201410561417.5A CN201410561417A CN105590229A CN 105590229 A CN105590229 A CN 105590229A CN 201410561417 A CN201410561417 A CN 201410561417A CN 105590229 A CN105590229 A CN 105590229A
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Abstract
The invention provides an RFID intelligent sensing recognition technology-based consumer preference survey and analysis system. The system of the invention includes an intelligent label which is attached to a commodity for sale, an intelligent object state identification terminal which can wirelessly acquire related information of the intelligent label, a base station with a wireless receiving module, and a computer for a user to acquire and analyze data; the intelligent label includes an MEMS sensor which acquires the acceleration information of the object, a main control and detection unit and a wireless transmission module; the intelligent object state identification terminal formats data acquired from the label, packages the data and uploads the packaged data to the base station with the wireless receiving module; the base station transmits the data to the computer through a USB communication mode; and an analysis module is arranged in the computer. With the system of the invention adopted, information such as the preferences of consumers, the number of people who are interested in the object, and the effective attention degree of the object can be accurately obtained; and a survey and research process is basically completed by equipment, and the acquisition of survey results can be more quick and accurate.
Description
Technical field:
The present invention relates to a kind of system that Consumer Preferences in supermarket is investigated and analysed, relate in particular to a kind of applying RFID intelligent recognition sensing technology and obtain the system of Consumer Preferences information.
Background technology:
Can constantly there is new variation in consumer's consumption habit and life style, customer buying behavior's rule is all wished to grasp in each large supermarket, thereby formulate effective marketing strategy, upgrade supermarket commodity layout, reach larger sales volume to get the more object of the profit of great number. At present, conventional method is that the consumer in supermarket is carried out to survey. Survey is that a kind of its result of structurized investigation generally can be quantized out, be convenient to carry out statistical processing and analysis, existing a large amount of ASSOCIATE STATISTICS analysis software helps us to carry out somatotype to data, conveniently carries out data mining, thus save time, funds and manpower. But survey also exists some shortcomings that are difficult to overcome: investigation result is wide and dark, cannot reflect really consumer's preference situation; Questionnaire often adopts consumer oneself to fill out the mode of answering in addition, often someone pretends to be consumer to participate in investigation, in process, may be subject to the impact of other people and self mood and respondent fills in questionnaires and not fill in user's truth, causing the reliability of questionnaire method gained data and efficiency not high.
Summary of the invention:
The object of this invention is to provide a kind of Consumer Preferences based on RFID intelligent sensing recognition technology investigation and analysis system, can accurately know the information such as consumer's preference, effective attention rate to the interested number of article, these article. For this reason, the present invention is by the following technical solutions:
Consumer Preferences investigation and analysis system based on RFID intelligent sensing recognition technology, it comprises the intelligent label being attached on merchandising, the intelligent article state recognition terminal of energy wireless collection intelligent label relevant information, the base station of containing wireless receiving module, the computer of customer analysis image data, it is characterized in that: described intelligent label comprises the MEMS sensor that gathers article acceleration information, master control and detecting unit and wireless transport module, can identify the three-dimensional acceleration of its commodity that adhere to, pick up number of times, pick up temporal information, and these data are transferred to intelligent article state recognition tag terminal by wireless transport module, intelligent article state recognition tag terminal formats the data that collect from described label, packing is uploaded to the base station of containing wireless receiving module, described base station transfers data to computer by the mode of usb communication, analysis module is set in computer, described analysis module unpacks receiving packet, read out corresponding acceleration, number of times, time data, output shows in terminal, and calculate the coefficient that enlivens of commodity, thus reflecting the favorable rating of consumer to commodity preference, described analysis module can also be by the demonstrating data contrast intuitively of output report mode, convenient statistics and inquiry in the future.
The invention has the beneficial effects as follows:
1, the equipment of whole system, comprises intelligent article state recognition tag, and the computer of data result etc. is analyzed in the intelligent article state recognition tag base station of wireless receiving label information, can recycle, and saves investigation cost.
2, carry out in Consumer Preferences basic data investigation process in system, transparent for consumers, consumer can not be affected, do not need to carry out any operation bidirectional yet, in normal shopping process, just can help system accumulation investigate data, make finding more genuine and believable.
3, whole investigation process is substantially all completed automatically by equipment, and obtaining of investigation result is more accurately quick.
Brief description of the drawings
Fig. 1 is the investigation and analysis of the Consumer Preferences based on RFID intelligent sensing recognition technology system architecture schematic diagram provided by the invention.
Fig. 2 is the realization flow schematic diagram of the investigation and analysis of the Consumer Preferences based on RFID intelligent sensing technology system provided by the invention.
Detailed description of the invention:
With reference to accompanying drawing. Intelligent label 1 of the present invention comprises MEMS sensor, master control and detecting unit and the wireless transport module for gathering article acceleration information. The wireless receiving control module of master control and detecting unit composition drives MEMS sensor Real-time Collection article acceleration information, and data are transferred to intelligent article state recognition tag base station 4 by wireless transport module. Intelligent article state recognition tag base station 4 receives the status information of multiple terminal labels, and be transferred to the computer in base station by usb communication mode, computer is given analysis module 5 data, the data that receive are carried out to packet to be unpacked, read corresponding acceleration, number of times, time data, and output shows in terminal. In addition analysis module 5 can also, by the demonstrating data contrast intuitively of output report mode, be analyzed and draw the coefficient that enlivens of commodity, thereby reflect the favorable rating of consumer to commodity preference.
What wherein MEMS sensor was selected is MMA7455 acceleration transducer, and wireless transport module is selected nRF24L01 chip, and master control and detecting unit are selected msp430 single-chip microcomputer, and wireless receiving control module has been selected the nRF24LU1P chip that volume is less.
Wherein intelligent article state recognition tag terminal, at article, under plateau when (being idle condition), intelligent article state recognition tag terminal enters park mode, judge that voluntarily whether article are in idle condition, when mode of operation, gather article state at full speed, and be transferred to PC. This mode can reduce power consumption, and intelligent article state recognition tag can work long hours. The data that analysis module in system also can real-time analysis be received, have improved the treatment effeciency of data greatly, are convenient to the result that the real-time demonstration of terminal detects.
Because object is in the process of motion, by the acceleration having in X, Y, tri-directions of Z, commodity are in different sales behaviors, and the acceleration change situation of three axles is different, sum up the Changing Pattern of three axles, analyze the condition of merchandise that obtains different pieces of information representative. Observe commodity bottom behaviors (inversion) as: consumer picks up behavior, consumer, consumer observes the behavior of commodity overall condition fast ... summary by lot of experimental data is when determining that a certain behavior occurs, the variation characteristic of the article that acceleration transducer obtains acceleration in X, Y, tri-directions of Z in three dimensions and the number of times of being picked up by consumer, leave the information such as the time of shelf or exhibition booth. These Data Integrations are become to a packet and use usb communication mode to be transferred to the PC end host computer for analyzing data by wireless transport module, upper computer software will obtain packet and resolve extraction, obtain the information such as acceleration that we need, by related data is carried out to computational analysis, obtain the activity intensity of these commodity, thereby obtain the relevant informations such as the pouplarity of these commodity, thereby obtain the preference information of consumer to commodity. Computational methods are as follows:
After data acquisition is good in a period of time T, carry out computational analysis. SVM (k) represents that institute gathers
The signal strength vector of sample within the k time, as standard, compares with the mean value of all collecting samples, can know this sample level of living in all collecting samples. SVM (k) is worth higher than mean value, and the concerned degree of corresponding commodity is higher than average attention rate, otherwise SVM (k) is worth subaverage, and the concerned degree of corresponding goods is lower than average attention rate. Thereby reflect the preference information of consumer to commodity.
The above is only more excellent embodiment of the present invention, it should be pointed out that for those skilled in the art, can also make under the premise without departing from the principles of the invention some improvement, and these improve and also should be considered as protection scope of the present invention.
Claims (1)
1. the investigation and analysis of the Consumer Preferences based on RFID intelligent sensing recognition technology system, it comprises the intelligent label being attached on merchandising, the intelligent article state recognition terminal of energy wireless collection intelligent label relevant information, the base station of containing wireless receiving module, the computer of customer analysis image data, it is characterized in that: described intelligent label comprises the MEMS sensor that gathers article acceleration information, master control and detecting unit and wireless transport module, can identify the three-dimensional acceleration of its commodity that adhere to, pick up number of times, pick up temporal information, and these data are transferred to intelligent article state recognition tag terminal by wireless transport module, intelligent article state recognition tag terminal formats the data that collect from described label, packing is uploaded to the base station of containing wireless receiving module, described base station transfers data to computer by the mode of usb communication, analysis module is set in computer, described analysis module unpacks receiving packet, read out corresponding acceleration, number of times, time data, output shows in terminal, and calculate the coefficient that enlivens of commodity, thus reflecting the favorable rating of consumer to commodity preference, described analysis module can also be by the demonstrating data contrast intuitively of output report mode, convenient statistics and inquiry in the future.
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Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107506811A (en) * | 2017-09-22 | 2017-12-22 | 高宏宇 | A kind of wireless commodity attention rate harvester |
| CN107958397A (en) * | 2017-12-27 | 2018-04-24 | 成都信息工程大学 | The system that a kind of condition of merchandise using short-distance wireless communication technology detects |
| CN108294559A (en) * | 2018-01-18 | 2018-07-20 | 昆山多宾陈列展示股份有限公司 | Intelligent commodity shelf system and its management method |
| CN108665260A (en) * | 2018-06-16 | 2018-10-16 | 魏志光 | Self-help shopping system and method |
| CN108764437A (en) * | 2018-08-22 | 2018-11-06 | 浙江莲荷科技有限公司 | Electronic tag assembly and the showing stand that electronic tag assembly can be accommodated |
| CN108876466A (en) * | 2018-06-28 | 2018-11-23 | 北京京东尚科信息技术有限公司 | Method and apparatus for handling information |
| CN109308499A (en) * | 2017-07-26 | 2019-02-05 | 广东顺德中山大学卡内基梅隆大学国际联合研究院 | A kind of intelligent retail management system and its management method based on RFID technique |
| CN109961300A (en) * | 2017-12-14 | 2019-07-02 | 北京京东尚科信息技术有限公司 | Obtain the method and system for showing object attention rate |
| CN110060609A (en) * | 2018-01-18 | 2019-07-26 | 北京京东金融科技控股有限公司 | A kind of intelligence display systems and method |
| CN110288386A (en) * | 2019-06-10 | 2019-09-27 | 帷幄匠心科技（杭州）有限公司 | Shop client behavioral statistics system |
| US10510086B2 (en) | 2016-07-27 | 2019-12-17 | Linctronix Ltd. | Popular product analysis system |
| CN110825166A (en) * | 2019-10-22 | 2020-02-21 | 重庆信易源智能科技有限公司 | Information acquisition system for supermarket member purchase preference big data analysis |
| CN110858952A (en) * | 2018-08-22 | 2020-03-03 | 阿里巴巴集团控股有限公司 | Positioning method, positioning base station, server and management system of electronic tag assembly |
| CN112116455A (en) * | 2020-09-28 | 2020-12-22 | 中国银行股份有限公司 | Bank noble metal three-dimensional virtual display reservation method and system |
| KR102299567B1 (en) * | 2021-01-28 | 2021-09-10 | 주식회사 서진정보기술 | Management system equipped with RFID sensor for surveying and information detection of underground facilities |
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Cited By (17)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10510086B2 (en) | 2016-07-27 | 2019-12-17 | Linctronix Ltd. | Popular product analysis system |
| CN109308499A (en) * | 2017-07-26 | 2019-02-05 | 广东顺德中山大学卡内基梅隆大学国际联合研究院 | A kind of intelligent retail management system and its management method based on RFID technique |
| CN107506811A (en) * | 2017-09-22 | 2017-12-22 | 高宏宇 | A kind of wireless commodity attention rate harvester |
| CN109961300A (en) * | 2017-12-14 | 2019-07-02 | 北京京东尚科信息技术有限公司 | Obtain the method and system for showing object attention rate |
| CN107958397A (en) * | 2017-12-27 | 2018-04-24 | 成都信息工程大学 | The system that a kind of condition of merchandise using short-distance wireless communication technology detects |
| CN108294559A (en) * | 2018-01-18 | 2018-07-20 | 昆山多宾陈列展示股份有限公司 | Intelligent commodity shelf system and its management method |
| CN110060609A (en) * | 2018-01-18 | 2019-07-26 | 北京京东金融科技控股有限公司 | A kind of intelligence display systems and method |
| CN108665260A (en) * | 2018-06-16 | 2018-10-16 | 魏志光 | Self-help shopping system and method |
| CN108876466A (en) * | 2018-06-28 | 2018-11-23 | 北京京东尚科信息技术有限公司 | Method and apparatus for handling information |
| CN108764437A (en) * | 2018-08-22 | 2018-11-06 | 浙江莲荷科技有限公司 | Electronic tag assembly and the showing stand that electronic tag assembly can be accommodated |
| CN110858952A (en) * | 2018-08-22 | 2020-03-03 | 阿里巴巴集团控股有限公司 | Positioning method, positioning base station, server and management system of electronic tag assembly |
| CN110858952B (en) * | 2018-08-22 | 2021-07-30 | 阿里巴巴集团控股有限公司 | Positioning method, positioning base station, server and management system of electronic tag assembly |
| CN110288386A (en) * | 2019-06-10 | 2019-09-27 | 帷幄匠心科技（杭州）有限公司 | Shop client behavioral statistics system |
| CN110825166A (en) * | 2019-10-22 | 2020-02-21 | 重庆信易源智能科技有限公司 | Information acquisition system for supermarket member purchase preference big data analysis |
| CN110825166B (en) * | 2019-10-22 | 2021-04-20 | 上海平意信息科技有限公司 | Information acquisition system for supermarket member purchase preference big data analysis |
| CN112116455A (en) * | 2020-09-28 | 2020-12-22 | 中国银行股份有限公司 | Bank noble metal three-dimensional virtual display reservation method and system |
| KR102299567B1 (en) * | 2021-01-28 | 2021-09-10 | 주식회사 서진정보기술 | Management system equipped with RFID sensor for surveying and information detection of underground facilities |
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Address after: Hangzhou City, Zhejiang province 310015 Moganshan Road No. two building 1418-25 Applicant after: CENTURY TECHNOLOGY CO., LTD. Address before: Hangzhou City, Zhejiang province 310015 Moganshan Road No. two building 1418-25 Applicant before: Hangzhou Century Co., Ltd. |
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Application publication date: 20160518 |