CN105589877B - Information pushing method and application platform - Google Patents
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- CN105589877B CN105589877B CN201410570747.0A CN201410570747A CN105589877B CN 105589877 B CN105589877 B CN 105589877B CN 201410570747 A CN201410570747 A CN 201410570747A CN 105589877 B CN105589877 B CN 105589877B
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Abstract
The invention relates to an information pushing method and an application platform, wherein the method comprises the following steps: acquiring initial sequencing queues of all applications on an application platform; acquiring a weighted push application white list; sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of an initial sequencing queue to obtain a reordered application push carrier sequencing queue; and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue. The invention provides centralized delivery capability for the application developer through a specific scheduling auditing mechanism and centralized guidance of the high-quality application, greatly improves the distribution capability of the high-quality webpage application, and meets the 'service' requirement of the application developer.
Description
Technical Field
The invention relates to the technical field of networks, in particular to an information pushing method and an application platform.
Background
At present, application products such as web games and the like have various promotion modes on the internet, wherein advertisement promotion is a relatively common mode with a good promotion effect. However, the advertisement promotion mode of the existing application product is single, and the application product and the developer are not systematically combined, so that the distribution capability of the application product is low, and the requirements of the application developer cannot be met. Taking a web game as an example, the web game generally adopts a scheme of 'zoning and separate service', and a user needs to be introduced into a full-service user as soon as possible for improving the overall income of a single service due to a game operation mechanism and the paying psychology of the user. However, the existing advertisement promotion channels are not effectively combined with the web game products and developers, and the opening requirements of web game developers (rapid introduction of a specified number of users) cannot be stably met.
Disclosure of Invention
The embodiment of the invention provides an information pushing method and an application platform, aiming at improving the distribution capability of specified webpage application and meeting the service requirement of the webpage application.
The embodiment of the invention provides an information pushing method, which comprises the following steps:
acquiring all applications needing to be exposed through a pushing carrier on an application platform;
sequencing all the applications through a set pushed carrier sequencing algorithm to obtain an initial sequencing queue of all the applications;
acquiring a weighted push application white list, wherein the acquiring of the weighted push application white list comprises: screening all the applications according to a set evaluation factor, and putting the applications meeting the conditions into the application white list; the evaluation factor includes at least one of: click rate, conversion rate, unit exposure income and in-application payment amount brought by unit exposure of the applied push carrier;
sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of the initial sequencing queue to obtain a reordered application push carrier sequencing queue, wherein the preset sequencing rule is sequenced; : a forced weighting algorithm, namely, the quality of the pushing carrier of the application entering the white list is evaluated, and then a set weighted value is added to the quality score of the pushing carrier, so that the final quality score is higher than the quality scores of the pushing carriers of other applications in the sequencing queue, and the application entering the white list can be positioned in front of the exposure sequencing queue; (ii) a
And carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue.
The embodiment of the present invention further provides an information push application platform, including:
the queue acquisition module is used for acquiring all applications needing to be exposed through a push carrier on an application platform, and sequencing all the applications through a set push carrier sequencing algorithm to obtain initial sequencing queues of all the applications;
a white list obtaining module, configured to obtain a weighted pushed application white list, where the obtaining of the weighted pushed application white list includes: screening all the applications according to a set evaluation factor, and putting the applications meeting the conditions into the application white list; the evaluation factor includes at least one of: click rate, conversion rate, unit exposure income and in-application payment amount brought by unit exposure of the applied push carrier;
a weighted sorting module, configured to sort the applications in the weighted pushed application white list according to a preset push carrier sorting rule, maintain a relative sorting order, and insert the applications into the first of the initial sorting queue to obtain a reordered application sorting queue, where the preset sorting rule is: a forced weighting algorithm, namely, the quality of the pushing carrier of the application entering the white list is evaluated, and then a set weighted value is added to the quality score of the pushing carrier, so that the final quality score is higher than the quality scores of the pushing carriers of other applications in the sequencing queue, and the application entering the white list can be positioned in front of the exposure sequencing queue;
and the pushing module is used for carrying out scheduling pushing on each application according to the reordered application sequencing queue.
According to the information pushing method and the application platform provided by the embodiment of the invention, the initial sequencing queues of all applications on the application platform are obtained; acquiring a weighted push application white list; sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of an initial sequencing queue to obtain a reordered application push carrier sequencing queue; and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue. Therefore, through a specific scheduling auditing mechanism, the centralized guidance quantity of the high-quality application is provided for the application developer, the centralized service (taking a game as an example) capability is provided, the distribution capability of the webpage application, particularly the high-quality webpage application, is greatly improved, and the requirements of the application developer are met.
Drawings
FIG. 1 is a schematic diagram of a hardware operating environment related to an application platform according to an embodiment of the present invention;
FIG. 2 is a flow chart illustrating a preferred embodiment of an information pushing method according to the present invention;
FIG. 3 is a functional block diagram of an information push application platform according to a preferred embodiment of the present invention.
In order to make the technical solution of the present invention clearer and clearer, the following detailed description is made with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The main solution of the embodiment of the invention is as follows: acquiring initial sequencing queues of all applications on an application platform; acquiring a weighted push application white list; sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of an initial sequencing queue to obtain a reordered application push carrier sequencing queue; and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue. Through the specific scheduling auditing mechanism, the centralized guidance quantity of the high-quality application can provide the centralized servo (taking a game as an example) capability for an application developer, greatly improve the distribution capability of the webpage application, particularly the high-quality webpage application, and meet the servo requirement of the application developer.
The prior web application products such as web games generally implement a 'partition uniform' scheme. Due to game operation mechanism and user paying psychology, in order to improve the whole income of single clothes, users who are full of clothes need to be guided into as soon as possible. The existing advertisement promotion channels cannot stably meet the requirement of webpage game developers for service.
The embodiment of the invention constructs an application platform, the application platform centralizes and guides the high-quality application through a specific scheduling auditing mechanism, provides centralized service (taking a game as an example) capability for an application developer, and can greatly improve the distribution capability of the webpage application, particularly the high-quality webpage application, thereby meeting the requirements of the application developer.
The application platform of the embodiment can be borne on a PC end, and can also be borne on mobile terminals such as mobile phones and tablet computers which can use network applications such as games. The hardware architecture of the application platform may be as shown in fig. 1.
Fig. 1 shows a hardware architecture of an application platform according to an embodiment of the present invention. As shown in fig. 1, the application platform may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. The communication bus 1002 is used for implementing connection communication between the components in the application platform. The user interface 1003 may include a Display (Display), a Keyboard (Keyboard), a mouse, and other components, and is configured to receive information input by a user and send the received information to the processor 1005 for processing. The display screen can be an LCD display screen, an LED display screen or a touch screen, and is used for displaying data required to be displayed by the application platform, such as operation interfaces for application task getting, reward getting and the like. The optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001. As shown in fig. 1, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and an application information push program.
In the application platform shown in fig. 1, the network interface 1004 is mainly used for connecting to a third-party application server and performing data communication with the third-party application server; the user interface 1003 is mainly used for connecting a client, performing data communication with the client, and receiving information and instructions input by the client; and the processor 1001 may be configured to call the application information push program stored in the memory 1005 and perform the following operations:
acquiring initial sequencing queues of all applications on an application platform;
acquiring a weighted push application white list;
sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of the initial sequencing queue to obtain a reordered application push carrier sequencing queue;
and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue.
Further, in one embodiment, the processor 1001 calling the application information pushing program stored in the memory 1005 may perform the following operations:
acquiring application platform applications of all launched push carriers;
and sequencing all applications launched with the push carriers by a set push carrier sequencing algorithm to obtain an initial sequencing queue of all the applications.
Further, in one embodiment, the processor 1001 calling the application information pushing program stored in the memory 1005 may perform the following operations:
screening all applications on the application platform according to the set evaluation factor, and putting the applications meeting the conditions into an application white list; the evaluation factor comprises one of: click rate, conversion rate, unit exposure profit of the applied push carrier, and in-application payment amount brought by unit exposure.
Further, in one embodiment, the processor 1001 calling the application information pushing program stored in the memory 1005 may perform the following operations:
and receiving externally recommended applications meeting the conditions, and adding the externally recommended applications into an application white list.
Further, in one embodiment, the processor 1001 calling the application information pushing program stored in the memory 1005 may perform the following operations:
judging whether the application weighted and pushed in the application white list is in the initial sorting queue or not;
for the application pushed in the initial sorting queue in a weighting manner, the application is extracted from the initial sorting queue and subjected to weighting processing;
weighting the application which is not weighted and pushed in the initial sorting queue;
and sequencing the weighted applications according to a preset push carrier sequencing rule, maintaining a relative sequencing order, putting the relative sequencing order into the initial sequencing queue, and sequencing again to obtain a reordered application sequencing queue, wherein the weighted pushed applications are positioned at the head of the application sequencing queue.
Further, in one embodiment, the processor 1001 calling the application information pushing program stored in the memory 1005 may perform the following operations:
and for each application in the reordered application ordering queue, exposing the push carrier of the specified task in the application at set time according to the set ordering strategy.
According to the scheme, the initial sequencing queues of all applications on the application platform are obtained; acquiring a weighted push application white list; sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of an initial sequencing queue to obtain a reordered application push carrier sequencing queue; and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue. Therefore, through a specific scheduling auditing mechanism, the centralized guidance quantity of the high-quality application is provided for the application developer, the centralized service (taking a game as an example) capability is provided, the distribution capability of the webpage application, particularly the high-quality webpage application, is greatly improved, and the requirements of the application developer are met.
Based on the hardware architecture, the embodiment of the application information pushing method is provided.
As shown in fig. 2, a preferred embodiment of the present invention provides an information pushing method, including:
step S101, acquiring initial sequencing queues of all applications on an application platform;
the application may specifically refer to a network game or other network applications. The embodiment is exemplified by a network game.
While the application developer releases the application, corresponding push carriers (such as advertisements) are designed for different applications and different tasks of the same application, so that the application is exposed to the user through the push carriers.
The application platform of this embodiment provides exposed push carrier locations (such as game advertisement locations) for application developers (also advertisers), and exposes advertisements of applications through the advertisement locations.
The application developer can register an account in the platform and is responsible for data logging after the user enters the application.
Each application developer may have multiple products (applications), each application may create multiple tasks (taskids), and each task may create multiple advertisements for delivery. When exposed, advertisements are exposed, and each advertisement is only uniquely associated with one task (taskid).
The application platform can guide the user to enter the application to complete the corresponding task and provide rewards for the user who completes the task while exposing the application push carrier to the user. Thereby helping application developers to acquire users and realizing the value of advertisements to users. After the user clicks the advertisement and completes the task step, the platform can initiate a fee deduction operation.
The online application referred to in this embodiment is: currently, all applications that push advertisements on an application platform to achieve exposure.
Because different application developers have different development requirements (such as the development requirement of games), if some high-quality games exist, the user quantity is large, and the advertisement click rate, the conversion rate and the income are high, the centralized quantity-guiding mode can be adopted to centrally develop the services for the developers, and the games are preferentially exposed on the application platform, so that the distribution capacity of game applications is improved, and the maximization of the flow rate to the advertisements and the running water income of the application platform is further realized.
Therefore, in the embodiment, all application platform applications for launching the push carrier are obtained first; and sequencing all application platform applications for releasing the push carriers through a set push carrier sequencing algorithm to obtain an initial sequencing queue of all the applications.
The set sorting algorithm can be implemented by a certain calculation rule according to various evaluation factors, and the evaluation factors can be set according to indexes such as the quality (such as click rate, conversion rate and the like) of the push carrier and the income of the push carrier.
The present embodiment does not specifically limit the sorting algorithm. The advertisement platform ranks the push carriers of the online applications periodically (e.g., every day), thereby obtaining an initial sorted queue of all online applications.
Step S102, acquiring a weighted and pushed application white list;
the setting of the application white list is the core of the particular scheduling auditing mechanism of this embodiment, and mainly focuses on the amount of guidance of the high-quality application and provides the ability of centralized service (taking a game as an example) for the application developer, so that the distribution ability of the web application, especially the high-quality web application, is improved, and the requirements of the application developer are met.
The selection of the applications in the application white list can be realized through the following two channels:
as an implementation manner, all online applications on the application platform may be screened according to the set evaluation factor, and the applications that meet the condition are placed in an application white list. For applications for which the user pays a high fee within the application, e.g., based on the historical advertising effectiveness of the application, it may be considered to add a white list of applications that are forced to weight recommendations.
Accordingly, the above evaluation factors may include: click rate, conversion rate, unit exposure profit, in-application payment amount brought by unit exposure and the like of the applied push carrier.
As another implementation mode, the application of the forced weighted recommendation can be obtained through an external recommendation mode. For example, for an application that has not been exposed before, if the application is considered to have a good market promotion prospect through human evaluation, the application may be added to an application white list.
Step S103, sorting the applications in the weighted pushed application white list according to a preset push carrier sorting rule, keeping a relative sorting sequence, and inserting the applications into the first position of the initial sorting queue to obtain a re-sorted application push carrier sorting queue;
after the application white list pushed by equal weight is obtained, the applications entering the white list need to be forced to be weighted and located in front of the exposure sorting queue, so that the applications can obtain more exposure.
Wherein, the algorithm adopted by the forced weighting is as follows: the method comprises the steps of carrying out quality evaluation on a pushing carrier of an application entering a white list, adding a set weighted value to the quality score of the pushing carrier, enabling the final quality score to be higher than the quality scores of other application pushing carriers in a sequencing queue, and enabling the application entering the white list to be located in front of the exposure sequencing queue, namely, enabling the ranking of the pushing carrier of the application entering the white list to be advanced through weighting processing.
The concrete implementation is as follows:
firstly, judging whether the application weighted and pushed in the application white list is in the initial sorting queue, extracting the application weighted and pushed in the initial sorting queue from the initial sorting queue, and carrying out weighting processing; and directly weighting the application (such as the externally recommended application) which is not weighted and pushed in the initial sorting queue.
And then, sequencing the applications after the weighting processing according to a preset push carrier sequencing rule, keeping a relative sequencing sequence, putting the applications into the initial sequencing queue, and sequencing again, namely sequencing a plurality of applications in a white list according to a preset sequencing algorithm to obtain a reordered application push carrier sequencing queue, wherein the application pushed by weighting is positioned at the head of the application push carrier sequencing queue.
And step S104, pushing the scheduling of each application according to the reordered application pushing carrier sequencing queue.
And for each application in the reordered application ordering queue, exposing the push carrier of the specified task in the application at set time according to the set ordering strategy.
The scheduling policy can be set in the following manner:
the first mode is as follows:
application developers submit applications: and the application developer actively reports the ID and the date of the application task requiring exposure. For example, the application content may include: the date to be scheduled in the next week and the task ID to be scheduled.
For the application platform, there is a schedule each day, the schedule may be taskid as a dimension, a predetermined number (for example, 5 to 10) of applications are scheduled each day, and the schedule of each day may not be the same.
The task of obtaining the scheduling period can force the weighting to be promoted to the first few bits of the advertisement sequencing queue when the day is exposed.
The second mode is as follows:
the application platform carries out statistics by itself: the application platform operator and the application developer communicate in advance, and the application developer confirms the agreement, and the application platform operator and the application developer negotiate the application task ID and the date to be scheduled.
According to the scheme, the initial sequencing queues of all online applications of the application platform are obtained; acquiring a weighted push application white list; listing the applications in the weighted and pushed application white list into the first position of the initial sequencing queue to obtain a reordered application sequencing queue; and carrying out scheduling pushing on each application according to the reordered application scheduling queue. Therefore, through a specific scheduling auditing mechanism, the centralized guidance quantity of the high-quality application is provided for the application developer, the centralized service (taking a game as an example) capability is provided, the distribution capability of the webpage application, particularly the high-quality webpage application, is greatly improved, and the requirements of the application developer are met.
The following describes the scheme of the present embodiment in detail by taking an online game as an example:
the online game developers can develop the game and design corresponding advertisements for different games and different tasks of the same game, so as to expose the game to the user and the player through the advertisements.
The application platform of this embodiment provides game advertising spots for exposure for game developers (also for advertisers), and exposes each game advertisement through the advertisement spots.
The game developer may register an account with the platform and be responsible for data logging after the user has entered the game application.
The application platform can guide the user player to enter the game (application) to complete the corresponding task and issue the reward to the user player who completes the task while exposing the game advertisement to the user player. Thereby helping game developers to acquire users and realizing the value of advertisements to users. After the user clicks the advertisement and completes the task step, the platform can initiate a fee deduction operation.
All application advertisements pushed on the application platform can realize exposure.
Because different game developers have different service requirements, such as some high-quality games, the user quantity is large, and the advertisement click rate, the conversion rate and the profit are high, the centralized traffic guidance mode can be adopted to centralize the service for the developers, and the game is preferentially exposed on the application platform, so that the distribution capacity of the game application is improved, and the traffic flow is maximized for the advertisement and the application platform.
To this end, the embodiment first obtains an initial ordering queue of exposed advertisements for all online games on the application platform. The initial sorting queue is obtained by sorting the online application through a set sorting algorithm.
The set sorting algorithm can be realized by a certain calculation rule according to various judgment factors, and the judgment factors can be set according to indexes such as click rate, conversion rate and income of the advertisement.
The advertisement platform will rank the advertisements for the online application at each advertisement request, thereby resulting in an initial ordered queue of all online game advertisements.
In addition, a game white list needing forced weighting and pushing is obtained to fulfill the aim of arranging and auditing the game advertisements, and the high-quality game is centralized and guided, so that the centralized and uniform capacity is provided for game developers, the distribution capacity of high-quality game application is improved, and the requirements of the game developers are met.
The acquisition mode of the game forced to be weighted and pushed can be obtained by screening all online games through an application platform and by an external recommendation mode.
After the game white list pushed by equal weight is obtained, the game advertisements entering the white list are forced to be weighted and are positioned in front of the advertisement exposure sequencing queue, popularization can be performed in preference to other common task advertisements, and the games can obtain more exposure.
Because of the characteristics of the web game, the user needs to finish the service in a short time, and the user who obtains a stable amount cannot be guaranteed through other channels, and cannot effectively predict the user.
In the embodiment, through a 'centralized export amount and schedule auditing' mechanism originally created in the task market, a game developer can submit a next week service plan one week in advance, and the system schedules resources of a next week channel through an algorithm. The application of the current date scheduling is obtained by preferential exposure, most of the flow of the channel is intensively led into the high-quality application through continuous optimization of the scheduling algorithm, and the high-quality application is applied to controllable and predictable dates to stably obtain high-quality users at controllable price, so that the requirement of online game development is met. And for high-quality application, the task marketing scheduling can be continuously obtained after the application platform is accessed.
Correspondingly, the information push application platform of the preferred embodiment of the invention is provided.
As shown in fig. 3, fig. 3 is a functional module diagram of an information push application platform according to a preferred embodiment of the invention. The application platform comprises: a queue obtaining module 201, a white list obtaining module 202, a weighting sorting module 203, and a pushing module 204, wherein:
a queue obtaining module 201, configured to obtain initial sorting queues of all online applications of an application platform;
a white list obtaining module 202, configured to obtain a weighted pushed application white list;
the weighted sorting module 203 is configured to sort the applications in the weighted pushed application white list according to a preset push carrier sorting rule, maintain a relative sorting order, and insert the relative sorting order into the first position of the initial sorting queue to obtain a re-sorted application push carrier sorting queue;
and the pushing module 204 is configured to push a carrier sorting queue according to the reordered applications, and perform scheduling pushing on each application.
The application may specifically refer to a network game or other network applications. The embodiment is exemplified by a network game.
While the application developer releases the application, corresponding push carriers (such as advertisements) are designed for different applications and different tasks of the same application, so that the application is exposed to the user through the push carriers.
The application platform of this embodiment provides exposed push carrier locations (such as game advertisement locations) for application developers (also advertisers), and exposes advertisements of applications through the advertisement locations.
The application developer can register an account in the platform and is responsible for data logging after the user enters the application.
Each application developer may have multiple products (applications), each application may create multiple tasks (taskids), and each task may create multiple advertisements for delivery. When exposed, advertisements are exposed, and each advertisement is only uniquely associated with one task (taskid).
The application platform can guide the user to enter the application to complete the corresponding task and provide rewards for the user who completes the task while exposing the application push carrier to the user. Thereby helping application developers to acquire users and realizing the value of advertisements to users. After the user clicks the advertisement and completes the task step, the platform can initiate a fee deduction operation.
The online application referred to in this embodiment is: currently, all applications that push advertisements on an application platform to achieve exposure.
Because different application developers have different development requirements (such as the development requirement of games), if some high-quality games exist, the user quantity is large, and the advertisement click rate, the conversion rate and the income are high, the centralized quantity-guiding mode can be adopted to centrally develop the services for the developers, and the games are preferentially exposed on the application platform, so that the distribution capacity of game applications is improved, and the maximization of the flow rate to the advertisements and the running water income of the application platform is further realized.
Therefore, in the embodiment, all application platform applications for launching the push carrier are obtained first; and sequencing all application platform applications for putting the push carriers through a set push carrier sequencing algorithm to obtain an initial sequencing queue of all online applications.
The set sorting algorithm can be implemented by a certain calculation rule according to various evaluation factors, and the evaluation factors can be set according to indexes such as the quality (such as click rate, conversion rate and the like) of the push carrier and the income of the push carrier.
The present embodiment does not specifically limit the sorting algorithm. The advertisement platform ranks the push carriers of the online applications periodically (e.g., every day), thereby obtaining an initial sorted queue of all online applications.
And then acquiring the weighted pushed application white list.
The setting of the application white list is the core of the particular scheduling auditing mechanism of this embodiment, and mainly focuses on the amount of guidance of the high-quality application and provides the ability of centralized service (taking a game as an example) for the application developer, so that the distribution ability of the web application, especially the high-quality web application, is improved, and the requirements of the application developer are met.
The selection of the applications in the application white list can be realized through the following two channels:
as an implementation manner, all online applications of the application platform may be screened according to a set evaluation factor, and the applications that meet the condition are placed in an application white list. For applications for which the user pays a high fee within the application, e.g., based on the historical advertising effectiveness of the application, it may be considered to add a white list of applications that are forced to weight recommendations.
Accordingly, the above evaluation factors may include: click rate, conversion rate, unit exposure profit, in-application payment amount brought by unit exposure and the like of the applied push carrier.
As another implementation mode, the application of the forced weighted recommendation can be obtained through an external recommendation mode. For example, for an application that has not been exposed before, if the application is considered to have a good market promotion prospect through human evaluation, the application may be added to an application white list.
After the application white list pushed by equal weight is obtained, the applications entering the white list need to be forced to be weighted and located in front of the exposure sorting queue, so that the applications can obtain more exposure.
Wherein, the algorithm adopted by the forced weighting is as follows: the method comprises the steps of carrying out quality evaluation on a pushing carrier of an application entering a white list, adding a set weighted value to the quality score of the pushing carrier, enabling the final quality score to be higher than the quality scores of other application pushing carriers in a sequencing queue, and enabling the application entering the white list to be located in front of the exposure sequencing queue, namely, enabling the ranking of the pushing carrier of the application entering the white list to be advanced through weighting processing.
The concrete implementation is as follows:
firstly, judging whether the application weighted and pushed in the application white list is in the initial sorting queue, extracting the application weighted and pushed in the initial sorting queue from the initial sorting queue, and carrying out weighting processing; and directly weighting the application (such as the externally recommended application) which is not weighted and pushed in the initial sorting queue.
And then, sequencing the applications after the weighting processing according to a preset push carrier sequencing rule, keeping a relative sequencing sequence, putting the applications into the initial sequencing queue, and sequencing again, namely sequencing a plurality of applications in a white list according to a preset sequencing algorithm to obtain a reordered application push carrier sequencing queue, wherein the application pushed by weighting is positioned at the head of the application push carrier sequencing queue.
And finally, scheduling and pushing each application according to the reordered application sequencing queue.
And for each application in the reordered application ordering queue, exposing the push carrier of the specified task in the application at set time according to the set ordering strategy.
The scheduling policy can be set in the following manner:
the first mode is as follows:
application developers submit applications: and the application developer actively reports the ID and the date of the application task requiring exposure. For example, the application content may include: the date to be scheduled in the next week and the task ID to be scheduled.
For the application platform, there is a schedule each day, the schedule may be taskid as a dimension, a predetermined number (for example, 5 to 10) of applications are scheduled each day, and the schedule of each day may not be the same.
The task of obtaining the scheduling period can force the weighting to be promoted to the first few bits of the advertisement sequencing queue when the day is exposed.
The second mode is as follows:
the application platform carries out statistics by itself: the application platform operator and the application developer communicate in advance, and the application developer confirms the agreement, and the application platform operator and the application developer negotiate the application task ID and the date to be scheduled.
According to the scheme, the initial sequencing queues of all online applications of the application platform are obtained; acquiring a weighted push application white list; sequencing the applications in the weighted pushed application white list according to a preset push carrier sequencing rule, keeping a relative sequencing order, and inserting the relative sequencing order into the first position of an initial sequencing queue to obtain a reordered application push carrier sequencing queue; and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue. Therefore, through a specific scheduling auditing mechanism, the centralized guidance quantity of the high-quality application is provided for the application developer, the centralized service (taking a game as an example) capability is provided, the distribution capability of the webpage application, particularly the high-quality webpage application, is greatly improved, and the requirements of the application developer are met.
It should also be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only for the preferred embodiment of the present invention and is not intended to limit the scope of the present invention, and all equivalent structures or flow transformations made by the present specification and drawings, or applied directly or indirectly to other related arts, are included in the scope of the present invention.
Claims (12)
1. An information pushing method, comprising:
acquiring all applications needing to be exposed through a pushing carrier on an application platform;
sequencing all the applications through a set pushed carrier sequencing algorithm to obtain an initial sequencing queue of all the applications;
acquiring a weighted push application white list, wherein the acquiring of the weighted push application white list comprises: screening all the applications according to a set evaluation factor, and putting the applications meeting the conditions into the application white list; the evaluation factor includes at least one of: click rate, conversion rate, unit exposure income and in-application payment amount brought by unit exposure of the applied push carrier;
sequencing the applications in the weighted pushed application white list according to a preset pushing carrier sequencing rule, maintaining a relative sequencing order, and inserting the relative sequencing order into the first position of the initial sequencing queue to obtain a reordered application pushing carrier sequencing queue, wherein the preset pushing carrier sequencing rule is as follows: a forced weighting algorithm, namely, the quality of the pushing carrier of the application entering the white list is evaluated, and then a set weighted value is added to the quality score of the pushing carrier, so that the final quality score is higher than the quality scores of the pushing carriers of other applications in the sequencing queue, and the application entering the white list can be positioned in front of the exposure sequencing queue;
and carrying out scheduling pushing on each application according to the reordered application pushing carrier ordering queue.
2. The method of claim 1, wherein the step of obtaining the initial ordering queue for all applications comprises:
acquiring all applications for putting in the push carrier;
and sequencing all applications launched with the push carriers by a set push carrier sequencing algorithm to obtain an initial sequencing queue of all the applications.
3. The method of claim 1, wherein the step of obtaining the weighted pushed application white list comprises:
screening all applications on the application platform according to the set evaluation factor, and putting the applications meeting the conditions into an application white list; the evaluation factor includes at least one of: click rate, conversion rate, unit exposure profit of the applied push carrier, and in-application payment amount brought by unit exposure.
4. The method of claim 3, wherein the step of obtaining the weighted pushed application white list further comprises:
and receiving externally recommended applications meeting the conditions, and adding the externally recommended applications into an application white list.
5. The method according to claim 1, wherein the step of sorting the applications in the weighted pushed application white list according to a preset push bearer sorting rule, maintaining a relative sorting order, and inserting the applications into the first of the initial sorting queue to obtain a re-sorted application push bearer sorting queue comprises:
judging whether the application weighted and pushed in the application white list is in the initial sorting queue or not;
for the application pushed in the initial sorting queue in a weighting manner, the application is extracted from the initial sorting queue and subjected to weighting processing;
weighting the application which is not weighted and pushed in the initial sorting queue;
and sequencing the weighted applications according to a preset push carrier sequencing rule, maintaining a relative sequencing order, putting the relative sequencing order into the initial sequencing queue, and sequencing again to obtain a reordered application sequencing queue, wherein the weighted pushed applications are positioned at the head of the application sequencing queue.
6. The method according to any one of claims 1-5, wherein the step of scheduling pushing the applications according to the reordered application scheduling queue comprises:
exposing a push carrier of a specified task in the application at a set time according to a set scheduling strategy for each application in the reordered application sequencing queue, wherein at least one task is created in each application;
the method further comprises:
and guiding the user to enter the application to which the task corresponding to the pushing carrier belongs, and issuing a reward to the user after the user finishes the task.
7. An information push application platform, comprising:
the queue acquisition module is used for acquiring all applications needing to be exposed through a push carrier on an application platform, and sequencing all the applications through a set push carrier sequencing algorithm to obtain initial sequencing queues of all the applications;
a white list obtaining module, configured to obtain a weighted pushed application white list, where the obtaining of the weighted pushed application white list includes: screening all the applications according to a set evaluation factor, and putting the applications meeting the conditions into the application white list; the evaluation factor includes at least one of: click rate, conversion rate, unit exposure income and in-application payment amount brought by unit exposure of the applied push carrier;
a weighted sorting module, configured to sort the applications in the weighted pushed application white list according to a preset pushed carrier sorting rule, maintain a relative sorting order, and insert the applications into the first of the initial sorting queue to obtain a reordered application pushed carrier sorting queue, where the preset pushed carrier sorting rule is: a forced weighting algorithm, namely, the quality of the pushing carrier of the application entering the white list is evaluated, and then a set weighted value is added to the quality score of the pushing carrier, so that the final quality score is higher than the quality scores of the pushing carriers of other applications in the sequencing queue, and the application entering the white list can be positioned in front of the exposure sequencing queue;
and the pushing module is used for pushing the carrier sorting queue according to the reordered application and pushing the scheduling of each application.
8. The application platform of claim 7,
the queue obtaining module is further configured to obtain all applications launched with the push carriers, and sort all the applications launched with the push carriers through a set push carrier sorting algorithm to obtain an initial sorting queue of all the applications.
9. The application platform of claim 7,
the white list acquisition module is further used for screening all applications on the application platform according to the set evaluation factor and putting the applications meeting the conditions into an application white list; the evaluation factor includes at least one of: click rate, conversion rate, unit exposure profit of the applied push carrier, and in-application payment amount brought by unit exposure.
10. The application platform of claim 9,
the white list acquisition module is also used for receiving externally recommended applications meeting the conditions and adding the externally recommended applications into an application white list.
11. The application platform of claim 7,
the weighted sorting module is further configured to determine whether the weighted pushed applications in the application white list are in the initial sorting queue; for the application pushed in the initial sorting queue in a weighting manner, the application is extracted from the initial sorting queue and subjected to weighting processing; weighting the application which is not weighted and pushed in the initial sorting queue; and sequencing the weighted applications according to a preset push carrier sequencing rule, maintaining a relative sequencing order, putting the relative sequencing order into the initial sequencing queue, and sequencing again to obtain a reordered application sequencing queue, wherein the weighted pushed applications are positioned at the head of the application sequencing queue.
12. The application platform of claim 9,
the pushing module is further configured to expose, at a set time, a pushing carrier of a specified task in an application according to a set scheduling policy for each application in the reordered application scheduling queue, where each application corresponds to at least one task; and guiding the user to enter the application to which the task corresponding to the pushing carrier belongs, and issuing a reward to the user after the user finishes the task.
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| CN107733968B (en) * | 2017-07-24 | 2020-05-29 | 深圳壹账通智能科技有限公司 | Application information pushing method and device, computer equipment and storage medium |
| CN107832859B (en) * | 2017-10-27 | 2020-07-24 | Oppo广东移动通信有限公司 | Game reservation list generation method and device and server |
| CN107784525A (en) * | 2017-11-21 | 2018-03-09 | 重庆金窝窝网络科技有限公司 | Task method for pushing and device based on block chain |
| CN109168009B (en) * | 2018-08-03 | 2021-11-02 | 北京密境和风科技有限公司 | Flow distribution method and device, electronic equipment and computer readable storage medium |
| CN112053184B (en) * | 2020-08-20 | 2024-01-30 | 腾讯科技（深圳）有限公司 | Popularization information delivery method and device, electronic equipment and storage medium |
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| JP4988685B2 (en) * | 2008-11-13 | 2012-08-01 | 日本電信電話株式会社 | Distributed data processing system and method, data storage device, and program |
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