CN105516067A - Multimedia information playing time dynamic adjusting method, client, and server - Google Patents
Multimedia information playing time dynamic adjusting method, client, and server Download PDFInfo
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Abstract
The invention discloses a multimedia information playing time dynamic adjusting method, a client, and a server. The method is characterized in that the client can be used to detect whether actual execution situation of a playing task accords with expected execution situation, and a detection result can be acquired; when the detection result is used to express that the actual execution situation does not accord with the expected execution situation, the client can be used to acquire at least one second multimedia information, which is pointed by the playing task, and is related to first multimedia information; the client can be used to trigger a request, and the request is used to express the dynamic adjusting of the playing time of the above mentioned second multimedia information; the client can be used to parse the received response result to acquire the adjusted playing time of the second multimedia information in accord with the adjusting strategy, and the above mentioned second multimedia information can be loaded and played according to the adjusted playing time.
Description
Technical field
The present invention relates to mechanics of communication, particularly relate to a kind of dynamic adjusting method of multimedia messages playing duration, client and server.
Background technology
Present inventor, in the process realizing the embodiment of the present application technical scheme, at least finds to there is following technical problem in correlation technique:
During video information in the Internet is play, except the video information of self is play, also has the demand of showing sharing information, such as before displaying video information, in video information playing process or play terminate after play sharing information, in order to express easily, video information is designated as the first multimedia messages, sharing information such as advertisement is designated as the second multimedia messages.The playing platform of the first multimedia messages and the second multimedia messages can be PC, as being shown in the page in PC playback website, PC installs the client of broadcasting instrument; Playing platform also can be at mobile terminal, such as mobile phone or panel computer is installed the client of broadcasting instrument; Playing platform can also be the information display screen of large-scale open air, vehicle-mounted information display screen, game machine or Set Top Box etc.
At present, duration for the second multimedia messages controls normally to adopt fixing duration, that is: content and the duration thereof of the first multimedia messages watched according to user arrange the second fixing multimedia messages playing duration, such as, the second multimedia messages showing maximum 15 seconds to user when first multimedia messages of one section of 1 ~ 3 minute duration is play, the second multimedia messages then showing maximum 30 seconds when one section of first multimedia messages of 3 ~ 10 minutes is play.
Above-mentionedly correspondence can only arrange fixing playing duration to play the second multimedia scheme for same first multimedia messages, the situation problem that there is any discrepancy that the final expection depended on due to the actual implementation status and predetermined demand that can there is broadcasting should perform, such as, actual implementation status is less than expects that the situation that should perform or actual implementation status are greater than the situation of expecting and should perform, obviously, the scheme adopting fixing playing duration to play the second multimedia messages can not reach the object with predetermined demand accurate fit, if want to reach this object, must by too much manual intervention, and manual intervention not only Adjustment precision cannot ensure, and waste a large amount of human costs and time cost.In correlation technique, for this problem, there is no effective solution.
Summary of the invention
In view of this, the embodiment of the present invention is desirable to provide a kind of dynamic adjusting method of multimedia messages playing duration, client and server, playing duration at least by dynamic conditioning second multimedia messages makes the actual implementation status of the second multimedia messages should implementation status match with the expection meeting predetermined demand, can also Adjustment precision be guaranteed, save human cost and time cost.
The technical scheme of the embodiment of the present invention is achieved in that
Embodiments provide a kind of dynamic adjusting method of multimedia messages playing duration, described method comprises:
Whether the actual implementation status that client detects playing task meets the situation of expecting and should perform, and obtains testing result;
When described testing result does not meet the situation of expecting and should perform for characterizing actual implementation status, client obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Client initiates request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Client is resolved the response results received, and obtains the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, loads at least one second multimedia messages described according to the playing duration correspondence after described adjustment and plays.
Preferably, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
Preferably, described method also comprises:
Client needs to play described first multimedia messages, triggers described detection when causing the user of request of initiating at least one the second multimedia messages described to ask; Or, according to the described detection of pre-conditioned triggering.
Preferably, described at least one second multimedia messages according to the playing duration correspondence loading after described adjustment is also play, and comprises any one mode following:
Mode one:
When described second multimedia messages is one, receive a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1;
Load described D1 according to described T1 correspondence and play, making to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Mode two:
When described second multimedia messages is i, receive i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, described i be greater than 1 natural number;
Loading described D1 ~ Di according to described T1 ~ Ti is corresponding respectively and plays, making according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, to reach the situation of expecting and should perform.
Embodiments provide a kind of client, described client comprises:
Detecting unit, whether the actual implementation status for detecting playing task meets the situation of expecting and should perform, and obtains testing result;
Acquiring unit, when not meeting the situation of expecting and should perform for described testing result for characterizing actual implementation status, obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Request initiating cell, for initiating request, described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Processing unit, for resolving the response results received, obtain the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play.
Preferably, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
Preferably, described client also comprises:
Trigger element, plays described first multimedia messages for needs, triggers described detection when causing the user of request of initiating at least one the second multimedia messages described to ask; Or, according to the described detection of pre-conditioned triggering.
Preferably, described processing unit, when to be further used for described second multimedia messages be one, receives a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1; Load described D1 according to described T1 correspondence and play, making to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Described processing unit, when to be further used for described second multimedia messages be i, receives i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, described i be greater than 1 natural number; Loading described D1 ~ Di according to described T1 ~ Ti is corresponding respectively and plays, making according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, to reach the situation of expecting and should perform.
Embodiments provide a kind of dynamic adjusting method of multimedia messages playing duration, described method comprises:
Server receives request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Server response described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Server, according to described adjustable strategies, determines the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Server sends response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies.
Preferably, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
Preferably, described duration adjustment preset rules comprises: the dynamic duration adjustment of a corresponding parameter dynamic duration adjustment that is interval or multiple parameter combinations is interval;
Described method also comprises:
Server receives user's request, and described user's request is for asking at least one second multimedia messages described;
Server responds described user request, and parse a parameter or multiple parameter of carrying in described user request, the described dynamic duration that a described parameter or multiple parameter are used for adjusting in preset rules with described duration adjusts interval suitable.
Preferably, described server, according to described adjustable strategies, is determined the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies, being comprised from described at least a set of duration adjustment preset rules:
A described parameter or multiple parameter and the described duration described dynamic duration adjusted in preset rules are adjusted interval suitable, obtain suitable dynamic duration adjustment interval;
Judge whether to meet default executive condition, obtain a judged result;
When described judged result is for being, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the upper limit that described suitable dynamic duration adjustment is interval;
When described judged result is no, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the lower limit that described suitable dynamic duration adjustment is interval.
Preferably, described server sends response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies, comprises any one mode following:
Mode one:
When described second multimedia messages is one, send a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1, make to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Mode two:
When described second multimedia messages is i, send i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, with reach expect the situation that should perform, described i be greater than 1 natural number.
Embodiments provide a kind of server, described server comprises:
Receiving element, for receiving request, described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Response unit, for responding described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Determining unit, for according to described adjustable strategies, determines the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Result transmitting element, for sending response results, described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies.
Preferably, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
Preferably, described duration adjustment preset rules comprises: the dynamic duration adjustment of a corresponding parameter dynamic duration adjustment that is interval or multiple parameter combinations is interval;
Described receiving element, is further used for receiving user's request, and described user's request is for asking at least one second multimedia messages described;
Described response unit, be further used for responding described user request, parse a parameter or multiple parameter of carrying in described user request, the described dynamic duration that a described parameter or multiple parameter are used for adjusting in preset rules with described duration adjusts interval suitable.
Preferably, described determining unit, comprises further:
Aptamer unit, interval suitable for a described parameter or multiple parameter and the described duration described dynamic duration adjusted in preset rules are adjusted, obtain suitable dynamic duration adjustment interval;
Judgment sub-unit, meeting default executive condition for judging whether, obtaining a judged result;
Judged result performs subelement, during for described judged result for being, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the upper limit that described suitable dynamic duration adjustment is interval; When described judged result is no, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the lower limit that described suitable dynamic duration adjustment is interval.
Preferably, described result transmitting element, when to be further used for described second multimedia messages be one, send a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1, make to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or, when described second multimedia messages is i, send i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, with reach expect the situation that should perform, described i be greater than 1 natural number.
The method of the embodiment of the present invention comprises: whether the actual implementation status that client detects playing task meets the situation of expecting and should perform, and obtains testing result; When described testing result does not meet the situation of expecting and should perform for characterizing actual implementation status, client obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to; Client initiates request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described; Client is resolved the response results received, and obtains the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, loads at least one second multimedia messages described according to the playing duration correspondence after described adjustment and plays.
Adopt the embodiment of the present invention, when detect the actual implementation status of playing task do not meet expection should perform, obtain at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to, the playing duration of user end to server request at least one the second multimedia messages described carries out dynamic conditioning, client can according to return meet the adjustment of at least one the second multimedia messages of adjustable strategies after playing duration for playing at least one second multimedia messages described, thus, the actual implementation status making the second multimedia messages and the expection meeting predetermined demand should implementation status match, Adjustment precision can also be guaranteed, save human cost and time cost.
Accompanying drawing explanation
Fig. 1 is a realization flow schematic diagram of the inventive method embodiment one;
Fig. 2 is the realization flow schematic diagram of the inventive method embodiment two;
Fig. 3 is the realization flow schematic diagram of the inventive method embodiment three;
Fig. 4 is the realization flow schematic diagram of the inventive method embodiment four;
Fig. 5 is the realization flow schematic diagram of the inventive method embodiment five;
Fig. 6 is the realization flow schematic diagram of the inventive method embodiment six;
Fig. 7 be the application embodiment of the present invention one scene with configuration rule adaptation after return the schematic diagram of advertisement;
Fig. 8 is the time Long operation and the schematic diagram of screening advertising listing of the application embodiment of the present invention one scene;
Fig. 9 is the composition structural representation of client embodiment one of the present invention;
Figure 10 is the composition structural representation of server example one of the present invention.
Embodiment
Be described in further detail below in conjunction with the enforcement of accompanying drawing to technical scheme.
Embodiment of the method one:
Embodiments provide a kind of dynamic adjusting method of multimedia messages playing duration, as shown in Figure 1, described method comprises:
Whether the actual implementation status that step 101, client detect playing task meets the situation of expecting and should perform, and obtains testing result;
Here, described playing task can be order;
When step 102, described testing result do not meet the situation of expecting and should perform for characterizing actual implementation status, client obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Step 103, client initiate request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Step 104, client are resolved the response results received, obtain the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play.
Adopt the embodiment of the present invention, by step 101-102 can when detect the actual implementation status of playing task do not meet expection should perform, obtain described playing task point at least one second multimedia messages relevant to the first multimedia messages; Dynamic conditioning can be carried out to the playing duration of server request at least one the second multimedia messages described by step 103 client; By step 104 client can according to return meet the adjustment of at least one the second multimedia messages of adjustable strategies after playing duration for playing at least one second multimedia messages described, thus, the actual implementation status making the second multimedia messages and the expection meeting predetermined demand should implementation status match, can also Adjustment precision be guaranteed, save human cost and time cost.
In the embodiment of the present invention one preferred implementation, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
Here, scene that is nervous to stock and the high enterprise of stock is exemplified below respectively:
Stock is nervous and stock's height enterprise, and division can relate to region orientation with content-targeted situation, wherein, described region orientation refers to: the IP address of carrying of initiating request by analyzing client obtains, and just knows use the user of this client in which region according to IP address; Wherein, describedly content-targetedly to refer to: the video content carried of initiating request by analyzing client obtains, according to video content, the content deltas of such as TV play or film or variety show just knows normally which kind of video content of the user preferences using this client.
One, for the directed situation in region, the scene of stock's anxiety is in this case:
Stock also can be understood as commodity stocks, commodity are order (as CPM orders), for a line city, such as Beijing, Shanghai or Shenzhen etc., usually there is the phenomenon of stock's anxiety, that is: knownly 1000 orders have been sold in advance, and inventories actual at present only have 900 orders, on-hand inventory 900 can not be supported far away predetermined " having sold 1000 orders in advance ", the two is inconsistent, so, just need the unit reproduction time increasing these 900 orders, namely the playing duration of order is extended, make it add and try one's best close to the playing duration being equal to these 1000 orders, then adopt the embodiment of the present invention, need when stock is nervous, playing duration to be adjusted to the upper limit that dynamic duration adjustment is interval, realize actual play by increasing playing duration and expect the object that the situation that should perform is consistent.
Two, for the directed situation in region, the scene of stock's height enterprise is in this case:
Stock also can be understood as commodity stocks, commodity are order (as CPM orders), for two-three line cities, such as Dalian, Yantai or Sanya etc., usually there is the phenomenon of stock's height enterprise, that is: knownly 1000 orders have been sold in advance, and inventories actual at present only have 1200 orders, on-hand inventory 1200 is considerably beyond predetermined " having sold 1000 orders in advance ", too surplus, the two is inconsistent, so, just need the unit reproduction time reducing these 1200 orders, namely the playing duration of order is reduced, make it add and try one's best close to the playing duration being equal to these 1000 orders, then adopt the embodiment of the present invention, need when stock's height enterprise, playing duration to be adjusted to the lower limit that dynamic duration adjustment is interval, realize actual play by reducing playing duration and expect the object that the situation that should perform is consistent.
In the embodiment of the present invention one preferred implementation, described method also comprises online and off-line two kinds of modes, 1) for online, namely triggered by the request of client terminal playing first multimedia messages, namely client needs to play described first multimedia messages, described detection is triggered when causing the user of request of initiating at least one the second multimedia messages described to ask, client sends user's request online afterwards, server carries out request response immediately, carry out operational analysis, operation result is returned client with the form of response results, so that client according to operation result obtain meet the adjustment of at least one the second multimedia messages of adjustable strategies after playing duration load and play at least one second multimedia messages described, online mode, user's request that client sends can carry a kind of parameter or many kinds of parameters, adaptive for follow-up duration adjustment preset rules, to obtain the result of dynamic conditioning from server, 2) for off-line, without the need to being triggered by the request of client terminal playing first multimedia messages, trigger above-mentioned detection according to pre-conditioned, whether displaying video has nothing to do with client, then carry out operational analysis in server this locality according to data.Client needs to play described first multimedia messages, triggers described detection when causing the user of request of initiating at least one the second multimedia messages described to ask; Or, according to the described detection of pre-conditioned triggering.
Embodiment of the method two:
Based on said method embodiment one, when described second multimedia messages is one, in step 104, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play, as shown in Figure 2, comprising:
When step 10411, described second multimedia messages are one, receive a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1;
Step 10412, load described D1 according to described T1 correspondence and play, making according to described T1 to the playing duration after described D1 dynamic conditioning and/or play frequency and reach the situation of expecting and should perform.
Here, according to described T1, the situation of expecting and should perform is reached for the playing duration after described D1 dynamic conditioning and/or broadcasting frequency for described, except this factor of playing duration, may be also playing duration and play frequency and to combine control, or rely on broadcasting frequency to control, such as, 1) playing 5s, 10s is a kind of possibility scheme; 2) control to play 5s, because the time is short, controls multicast and put several times; 10s, the time is long, can control few broadcasting several times, similar, does not repeat.
Embodiment of the method three:
Based on said method embodiment one, when described second multimedia messages is multiple, in step 104, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play, as shown in Figure 3, comprising:
When step 10421, described second multimedia messages are i, receive i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, described i be greater than 1 natural number;
Step 10422, load described D1 ~ Di according to described T1 ~ Ti is corresponding respectively and plays, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, to reach the situation of expecting and should perform.
Here, here, according to described T1, the situation of expecting and should perform is reached for the playing duration after described D1 dynamic conditioning and/or broadcasting frequency for described, except this factor of playing duration, may be also playing duration and play frequency and to combine control, or rely on broadcasting frequency to control, in this scene, be can not be total more than one default playing duration, although namely multiple second multimedia messages D1 ~ Di reproduction time can dynamic adjustments with regard to each, be superimposed together and can not exceed this total default playing duration.
Here, i second multimedia messages D1 ~ Di can refer to the advertising listing meeting strategy.
Embodiment of the method four:
Embodiments provide a kind of dynamic adjusting method of multimedia messages playing duration, as shown in Figure 4, described method comprises:
Step 201, server receive request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Step 202, server response described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Step 203, server, according to described adjustable strategies, determine the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Step 204, server send response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies.
Adopt the embodiment of the present invention, after receiving request by step 201, by step 202-303, request is responded, operational analysis is according to described adjustable strategies, from described at least a set of duration adjustment preset rules, determine the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies; By step 204, the response results of the playing duration after the adjustment comprising at least one the second multimedia messages meeting adjustable strategies is returned client process, so that client according to meet adjustable strategies at least one the second multimedia messages adjustment after playing duration load second multimedia messages play, show.
In the embodiment of the present invention one preferred implementation, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
In the embodiment of the present invention one preferred implementation, described duration adjustment preset rules comprises: the dynamic duration adjustment of a corresponding parameter dynamic duration adjustment that is interval or multiple parameter combinations is interval;
In the embodiment of the present invention one preferred implementation, described method also comprises: server receives user's request, and described user's request is for asking at least one second multimedia messages described; Server responds described user request, and parse a parameter or multiple parameter of carrying in described user request, the described dynamic duration that a described parameter or multiple parameter are used for adjusting in preset rules with described duration adjusts interval suitable.
Embodiment of the method five:
Based on above-described embodiment four, in step 203, server is according to described adjustable strategies, determines the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies, as shown in Figure 5, comprising from described at least a set of duration adjustment preset rules:
Step 2031, a described parameter or multiple parameter and the described duration described dynamic duration adjusted in preset rules are adjusted interval suitable, obtain suitable dynamic duration adjustment interval;
Step 2032, judge whether to meet default executive condition, obtain a judged result;
Here, such as, whether there is benefit amount order, judged result is yes, then illustrate there is benefit amount order; Judged result is no, then illustrate and find no benefit amount order;
When step 2033, described judged result are for being, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the upper limit that described suitable dynamic duration adjustment is interval;
When step 2034, described judged result are no, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the lower limit that described suitable dynamic duration adjustment is interval.
In the embodiment of the present invention one preferred implementation, described server sends response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies, comprises any one mode following:
Mode one:
When described second multimedia messages is one, send a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1, make to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Mode two:
When described second multimedia messages is i, send i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, with reach expect the situation that should perform, described i be greater than 1 natural number.
Embodiment of the method six:
Client initiates request, and server carries out request response, carries out operational analysis, returns the dynamic duration after adjustment to client, and client loads the scene of the second multimedia messages broadcasting according to the dynamic duration after adjustment, as shown in Figure 6, comprising:
Whether the actual implementation status that step 301, client detect playing task meets the situation of expecting and should perform, obtain testing result, when described testing result does not meet the situation of expecting and should perform for characterizing actual implementation status, client obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Step 302, client initiate request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Step 303, server response described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Step 304, server, according to described adjustable strategies, determine the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Step 305, server send response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies;
Step 306, client are resolved the response results received, obtain the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play.
Usually, the playing task (order) of a corresponding multiple user of the first multimedia messages (video content), second multimedia messages has a total amount (the execution expection playback volume of an advertisement), if what have a user to play is inadequate, actual play amount just cannot reach expection, or a user broadcasts many, exceed expection, like this, just cannot guarantee the accurate execution of total amount, and adopt the embodiment of the present invention, due to dynamic conditioning can be carried out to the playing duration of each user, therefore, actual play amount can be made to reach the situation of expecting and should perform.
For a real world applications scene, the embodiment of the present invention is described below:
The application embodiment of the present invention, with the first multimedia messages for video information, the second multimedia messages is advertising message, and advertising message is multiple scene is that example is set forth as follows:
Be illustrated in figure 7 the flow process of a video ads paster dynamic conditioning, comprise:
Step 401, adjust preset rules (hereinafter referred to as dynamic duration rule) by the playing duration of the video ads operation personnel Initialize installation advertising message duration bound under different parameters factor, concrete parameter factor includes but not limited to city, video content, video content duration, platform, period (hour rank), user's liveness etc.
For example, an actual dynamic duration rule is: in " Shanghai ", " movie channel ", " video contents of 30 minutes ~ 60 minutes ", " PC page end ", " 12 ~ 14 points, 18 ~ 21 points ", the advertisement playing duration that user corresponding under " any active ues " these parameter factors can see is between 45 ~ 75 seconds.
Described user's liveness refers to: occurred the user between X ~ Y time in the past in N days, (N, X, Y can arbitrarily adjust), can distinguish the user of different active degree according to the configuration of different parameter factors;
Step 402, the identification of video ads publisher server the dynamic duration rule loaded in the 401st step.
Step 403, certain video user carry out the behavior of viewing video by the medium at video player place.
The integrated ad plug-in of step 404, video player can initiate the request of request video ad content to video ads issuing service rear end, required parameter comprises unique ID, the user Cookie etc. of request IP, the video content ID of user, the duration of video content, platform ID, user.Wherein platform ID is reported by the video ads plug-in unit of different platform.
Step 405, video ads issuing service according to required parameter and " dynamic duration rule " calculate the advertisement playing duration returned, and finally return the content of multiple advertising message.
Here, described request parameter and " dynamic duration rule " calculate the advertisement playing duration returned and be parse the parameter of carrying from active user's request, parameter in parameter and dynamic duration rule or parameter combinations are carried out adaptation, to obtain corresponding dynamic duration rule.
The ad plug-in of step 406, video player gets video ads information, comprises the material of advertisement, exposes to report and monitor address, click address etc., then just start display advertisement to user, and initiate to expose the request etc. of monitoring.
Be illustrated in figure 8 a server side to respond the active user's request obtained, calculate dynamic conditioning duration after carrying out operational analysis and from candidate locations set, screen the flow process meeting tactful advertising listing, comprising:
Step S11, to obtain from the ad-request parameter of carrying in user's request, include but not limited to User IP, the request IP of user, video content ID, the duration of video content, platform ID, unique ID of user, user Cookie.
Step S12, filter out all video ads (being called for short candidate locations set) meeting this user, include but not limited to region, platform, the stereotactic conditions such as content.
Step S13, carry out operational analysis after calculate dynamic conditioning duration and screening meets strategy from candidate locations set the process of advertising listing.
Step S14, return to the final advertising listing of user.
Wherein, S13 specifically comprises:
Step S131, User IP is changed into regional information by IP storehouse, comprise country, identity, urban sign;
Step S132, in all dynamic duration rules, carry out adaptation by parameter factor, find the advertisement duration adjusting range meeting active user's request, be assumed to be N ~ M second;
Here, parameter factor includes but not limited to city, video content, video content duration, platform, period (hour rank), user's liveness etc.;
Step S133, the set of traversal candidate locations, and after determining Current ad superposition, total maximum duration is X second;
Step S134, judge whether to find that there is benefit amount order, if find benefit amount order, then perform step S135; Otherwise, perform step S136;
Step S135, advertisement playing duration Xi are near the upper limit M of maximum ad duration, and according to the percentage Z being benefit amount order number accounting candidate order, Z is larger then the closer to upper limit M;
Here, Xi=min (M-N, (Z+A) * (M-N))+N, A are the constant of a value in 0 ~ 1 scope, can be pre-configured;
Here, dynamic duration regulation rule is not limited to the computing formula in Fig. 8, " is drawn close to the upper limit by advertisement duration when stock's anxiety, can discharge stock in time as long as can reach, ensure that order is performed smoothly; When stock's height enterprise, advertisement duration is drawn close to lower limit, tightens up stock, preferentially ensure Consumer's Experience " such result.The actual length of video can also be taken into account when actual release stock, such as, from long video, strengthen the length etc. of video ads;
Step S136, advertisement playing duration Xi are chosen as the lower limit N of advertisement playing duration;
Step S137, screen the number of advertisement according to total maximum playing duration X, and ensure that the duration of advertisement adds and can not more than X.
Here, be step S13 for the computing flow process of the dynamic conditioning duration described by above-mentioned steps 404-step 405 in Fig. 8.
For this scene, the object be conditioned can be total duration of bumper advertisements, can serve the same role with the number of adjustment advertisement.Citing: the total duration of advertisement was limited in 30 ~ 75 seconds, had multiple advertisement, duration can dynamic conditioning, but these can the total duration of advertisement after superposition of dynamic conditioning duration need to control at 30 ~ 75 seconds; Duration advertising paster number fixing with employing: 2 ~ 5, paster number had identical technique effect in 15 seconds.
The dynamic duration regulation rule of such scheme determines according to the dynamic state of parameters carried in user's request, it is a kind of online solution, except this scene, also the mode of calculated off-line can be adopted to realize the embodiment of the present invention, that is: by the advertising subscription rate of calculated off-line on some central factor with mend dose rate, and the advertisement duration Xi on these central factors is determined according to mending dose rate.Such as calculated off-line region, the actual reservation rate of the rank that content is intersected and benefit dose rate, and higher when mending dose rate, or when reservation rate is higher, Xi is considered to the upper limit of advertisement duration, otherwise then draws close to the lower limit of advertisement duration.
In sum, adopt the embodiment of the present invention, by carrying out comprehensive assessment content quality to a parameter or rule corresponding to multiple parameter combinations, actual reservation rate and implementation status, in different cities, platform (PC/ moves), period (hour rank), the factors such as user's liveness, carry out dynamic conditioning by advertisement duration within the scope of pre-set bound.
Wherein, the factor that dynamic conditioning relies on comprises: the many factors such as actual reservation rate and implementation status, city, platform (PC/ moves), period (hour rank), user's liveness; Advertisement duration according to these factors, can carry out dynamic conditioning within the scope of bound; And adjustment principle mainly " when stock's anxiety, advertisement duration is drawn close to the upper limit; stock can be discharged in time; ensure order performed smoothly; and stock height enterprise in, advertisement duration is drawn close to lower limit, tightens up stock; preferentially ensure Consumer's Experience ", thus be automatically in harmonious proportion Consumer's Experience and actual advertisement and sell the contradiction of demand, and need not manual intervention, saving human cost.
Here it is to be noted: the description of following electronic equipment item, it is similar for describing with said method, and the beneficial effect with method describes, and does not repeat.For the ins and outs do not disclosed in electronic equipment embodiment of the present invention, please refer to the description of the inventive method embodiment.
Client embodiment one:
Embodiments provide a kind of client, as shown in Figure 9, client 501 comprises:
Detecting unit 5011, whether the actual implementation status for detecting playing task meets the situation of expecting and should perform, and obtains testing result;
Acquiring unit 5012, when not meeting the situation of expecting and should perform for described testing result for characterizing actual implementation status, obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Request initiating cell 5013, for initiating request, described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Processing unit 5014, for resolving the response results received, obtain the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play.
In the embodiment of the present invention one preferred implementation, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
In the embodiment of the present invention one preferred implementation, described client also comprises:
Trigger element, plays described first multimedia messages for needs, triggers described detection when causing the user of request of initiating at least one the second multimedia messages described to ask; Or, according to the described detection of pre-conditioned triggering.
In the embodiment of the present invention one preferred implementation, described processing unit, when to be further used for described second multimedia messages be one, receives a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1; Load described D1 according to described T1 correspondence and play, making to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Described processing unit, when to be further used for described second multimedia messages be i, receives i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, described i be greater than 1 natural number; Loading described D1 ~ Di according to described T1 ~ Ti is corresponding respectively and plays, making according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, to reach the situation of expecting and should perform.
Server example one:
Embodiments provide a kind of server, as shown in Figure 10, server 601 comprises:
Receiving element 6011, for receiving request, described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Response unit 6012, for responding described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Determining unit 6013, for according to described adjustable strategies, determines the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Result transmitting element 6014, for sending response results, described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies.
In the embodiment of the present invention one preferred implementation, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
In the embodiment of the present invention one preferred implementation, described duration adjustment preset rules comprises: the dynamic duration adjustment of a corresponding parameter dynamic duration adjustment that is interval or multiple parameter combinations is interval;
Described receiving element, is further used for receiving user's request, and described user's request is for asking at least one second multimedia messages described;
Described response unit, be further used for responding described user request, parse a parameter or multiple parameter of carrying in described user request, the described dynamic duration that a described parameter or multiple parameter are used for adjusting in preset rules with described duration adjusts interval suitable.
In the embodiment of the present invention one preferred implementation, described determining unit, comprises further:
Aptamer unit, interval suitable for a described parameter or multiple parameter and the described duration described dynamic duration adjusted in preset rules are adjusted, obtain suitable dynamic duration adjustment interval;
Judgment sub-unit, meeting default executive condition for judging whether, obtaining a judged result;
Judged result performs subelement, during for described judged result for being, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the upper limit that described suitable dynamic duration adjustment is interval; When described judged result is no, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the lower limit that described suitable dynamic duration adjustment is interval.
In the embodiment of the present invention one preferred implementation, described result transmitting element, when to be further used for described second multimedia messages be one, send a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1, make to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or, when described second multimedia messages is i, send i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, with reach expect the situation that should perform, described i be greater than 1 natural number.
In scene, involved abbreviation and Key Term are defined as follows herein:
Video ads CPM sells pattern: carry out the mode of selling advertisement according to thousand people's exposures, and the such as implication of 1 CPM is exactly 1,000 exposures of same advertisement, and namely advertiser have purchased 1,000 advertisement exposures;
Platform: the medium mainly carrying video player, include but not limited to: PC holds webpage, PC holds client, mobile terminal APP (not distinguishing mobile phone and PAD, Android and IOS system etc.), the HTML5 page, TV set-top box, Xbox/PS3 game machine, outdoor advertising display screen, Ads on Vehicles display screen etc.;
Video bumper advertisements: the advertisement form taking user's browsing time, according to the opportunity represented and place, can be divided into but be not limited to " front paster ", " bak stay ", " commercial breaks ", " mouth advertisement " etc.;
Benefit amount: the execution amount of CPM advertisement be less than from Start Date by the end of current date should the amount of execution;
Mend dose rate: the percentage of the current all CPM order numbers of order number accounting of current appearance benefit amount;
Reservation rate: the reservation amount summation of CPM order accounts for the percentage can subscribing total amount;
Stock: CPM order can by the exposure total amount of subscribing under its stereotactic conditions (such as city, content etc.).
In several embodiments that the application provides, should be understood that disclosed equipment and method can realize by another way.Apparatus embodiments described above is only schematic, such as, the division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, and as: multiple unit or assembly can be in conjunction with, maybe can be integrated into another system, or some features can be ignored, or do not perform.In addition, the coupling each other of shown or discussed each part or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of equipment or unit or communication connection can be electrical, machinery or other form.
The above-mentioned unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, also can be distributed in multiple network element; Part or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in various embodiments of the present invention can all be integrated in a processing unit, also can be each unit individually as a unit, also can two or more unit in a unit integrated; Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form that hardware also can be adopted to add SFU software functional unit realizes.
One of ordinary skill in the art will appreciate that: all or part of step realizing said method embodiment can have been come by the hardware that program command is relevant, aforesaid program can be stored in a computer read/write memory medium, this program, when performing, performs the step comprising said method embodiment; And aforesaid storage medium comprises: movable storage device, read-only memory (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), magnetic disc or CD etc. various can be program code stored medium.
Or, if the above-mentioned integrated unit of the present invention using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.Based on such understanding, the technical scheme of the embodiment of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in a storage medium, comprises some instructions and performs all or part of of method described in each embodiment of the present invention in order to make a computer equipment (can be personal computer, server or the network equipment etc.).And aforesaid storage medium comprises: movable storage device, read-only memory (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), magnetic disc or CD etc. various can be program code stored medium.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.
Claims (18)
1. a dynamic adjusting method for multimedia messages playing duration, is characterized in that, described method comprises:
Whether the actual implementation status that client detects playing task meets the situation of expecting and should perform, and obtains testing result;
When described testing result does not meet the situation of expecting and should perform for characterizing actual implementation status, client obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Client initiates request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Client is resolved the response results received, and obtains the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, loads at least one second multimedia messages described according to the playing duration correspondence after described adjustment and plays.
2. method according to claim 1, is characterized in that, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
3. method according to claim 1, is characterized in that, described method also comprises:
Client needs to play described first multimedia messages, triggers described detection when causing the user of request of initiating at least one the second multimedia messages described to ask; Or, according to the described detection of pre-conditioned triggering.
4. according to the method in any one of claims 1 to 3, it is characterized in that, described at least one second multimedia messages according to the playing duration correspondence loading after described adjustment is also play, and comprises any one mode following:
Mode one:
When described second multimedia messages is one, receive a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1;
Load described D1 according to described T1 correspondence and play, making to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Mode two:
When described second multimedia messages is i, receive i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, described i be greater than 1 natural number;
Loading described D1 ~ Di according to described T1 ~ Ti is corresponding respectively and plays, making according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, to reach the situation of expecting and should perform.
5. a client, is characterized in that, described client comprises:
Detecting unit, whether the actual implementation status for detecting playing task meets the situation of expecting and should perform, and obtains testing result;
Acquiring unit, when not meeting the situation of expecting and should perform for described testing result for characterizing actual implementation status, obtains at least one second multimedia messages relevant to the first multimedia messages that described playing task is pointed to;
Request initiating cell, for initiating request, described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Processing unit, for resolving the response results received, obtain the playing duration after meeting the adjustment of at least one the second multimedia messages of adjustable strategies, load at least one second multimedia messages described according to the playing duration correspondence after described adjustment and play.
6. client according to claim 5, is characterized in that, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
7. client according to claim 5, is characterized in that, described client also comprises:
Trigger element, plays described first multimedia messages for needs, triggers described detection when causing the user of request of initiating at least one the second multimedia messages described to ask; Or, according to the described detection of pre-conditioned triggering.
8. the client according to any one of claim 5 to 7, it is characterized in that, described processing unit, when to be further used for described second multimedia messages be one, receive a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1; Load described D1 according to described T1 correspondence and play, making to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Described processing unit, when to be further used for described second multimedia messages be i, receives i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, described i be greater than 1 natural number; Loading described D1 ~ Di according to described T1 ~ Ti is corresponding respectively and plays, making according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, to reach the situation of expecting and should perform.
9. a dynamic adjusting method for multimedia messages playing duration, is characterized in that, described method comprises:
Server receives request, and described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Server response described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Server, according to described adjustable strategies, determines the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Server sends response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies.
10. method according to claim 9, is characterized in that, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
11. methods according to claim 9, is characterized in that, described duration adjustment preset rules comprises: the dynamic duration adjustment of a corresponding parameter dynamic duration adjustment that is interval or multiple parameter combinations is interval;
Described method also comprises:
Server receives user's request, and described user's request is for asking at least one second multimedia messages described;
Server responds described user request, and parse a parameter or multiple parameter of carrying in described user request, the described dynamic duration that a described parameter or multiple parameter are used for adjusting in preset rules with described duration adjusts interval suitable.
12. methods according to any one of claim 9 to 11, it is characterized in that, described server, according to described adjustable strategies, is determined the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies, being comprised from described at least a set of duration adjustment preset rules:
A described parameter or multiple parameter and the described duration described dynamic duration adjusted in preset rules are adjusted interval suitable, obtain suitable dynamic duration adjustment interval;
Judge whether to meet default executive condition, obtain a judged result;
When described judged result is for being, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the upper limit that described suitable dynamic duration adjustment is interval;
When described judged result is no, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the lower limit that described suitable dynamic duration adjustment is interval.
13. methods according to any one of claim 9 to 11, it is characterized in that, described server sends response results, and described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies, comprises any one mode following:
Mode one:
When described second multimedia messages is one, send a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1, make to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or,
Mode two:
When described second multimedia messages is i, send i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, with reach expect the situation that should perform, described i be greater than 1 natural number.
14. 1 kinds of servers, is characterized in that, described server comprises:
Receiving element, for receiving request, described request carries out dynamic conditioning for characterizing to the playing duration of at least one the second multimedia messages described;
Response unit, for responding described request, and load configure carry out comprehensive analyzing at least a set of duration adjustment preset rules obtained to various dimensions parameter;
Determining unit, for according to described adjustable strategies, determines the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies from described at least a set of duration adjustment preset rules;
Result transmitting element, for sending response results, described response results comprises the playing duration after the adjustment of at least one the second multimedia messages meeting adjustable strategies.
15. servers according to claim 14, is characterized in that, described adjustable strategies comprises: playing duration adjusted to the upper limit that dynamic duration adjustment is interval when stock is nervous; Or, when stock's height enterprise, playing duration is adjusted to the lower limit that dynamic duration adjustment is interval.
16. servers according to claim 14, is characterized in that, described duration adjustment preset rules comprises: the dynamic duration adjustment of a corresponding parameter dynamic duration adjustment that is interval or multiple parameter combinations is interval;
Described receiving element, is further used for receiving user's request, and described user's request is for asking at least one second multimedia messages described;
Described response unit, be further used for responding described user request, parse a parameter or multiple parameter of carrying in described user request, the described dynamic duration that a described parameter or multiple parameter are used for adjusting in preset rules with described duration adjusts interval suitable.
17., according to claim 14 to the server according to any one of 16, is characterized in that, described determining unit, comprises further:
Aptamer unit, interval suitable for a described parameter or multiple parameter and the described duration described dynamic duration adjusted in preset rules are adjusted, obtain suitable dynamic duration adjustment interval;
Judgment sub-unit, meeting default executive condition for judging whether, obtaining a judged result;
Judged result performs subelement, during for described judged result for being, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the upper limit that described suitable dynamic duration adjustment is interval; When described judged result is no, then according to described adjustable strategies, the playing duration after the adjustment of at least one the second multimedia messages described is adjusted to the lower limit that described suitable dynamic duration adjustment is interval.
18. according to claim 14 to the server according to any one of 16, it is characterized in that, described result transmitting element, when to be further used for described second multimedia messages be one, send a second multimedia messages D1, and the playing duration T1 after the described adjustment corresponding with described D1, make to reach the situation of expecting and should perform according to described T1 to the playing duration after described D1 dynamic conditioning and/or broadcasting frequency; Or, when described second multimedia messages is i, send i second multimedia messages D1 ~ Di, and the playing duration T1 ~ Ti after the described adjustment corresponding respectively with described D1 ~ Di, make according to described T1 ~ Ti superposing total playing duration of obtaining after described D1 ~ Di dynamic conditioning and/or total frequency of playing is no more than threshold value, with reach expect the situation that should perform, described i be greater than 1 natural number.
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