CN111553740B - Flow distribution method and device, electronic equipment and computer storage medium - Google Patents
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Abstract
The application discloses a flow distribution method and device, electronic equipment and a computer storage medium. Wherein the method comprises the following steps: acquiring basic information of flow distribution; determining a preset advertisement position for delivering advertisements; calculating a flow throwing proportion and an exposure time parameter based on basic information of flow distribution and a preset advertisement position; and according to the flow throwing proportion and the exposure time parameter, throwing the target advertisement to be thrown onto a preset advertisement position. The application solves the technical problems that the application interest of the user is influenced and the advertisement delivery benefit is lower by distributing the flow according to the fixed proportion in the related technology.
Description
Technical Field
The present application relates to the field of intelligent flow allocation technologies, and in particular, to a flow allocation method and apparatus, an electronic device, and a computer storage medium.
Background
In the related art, before advertising, an advertiser can purchase the traffic of certain targeted users in a future period of time, and at this time, the traffic needs to be reasonably distributed according to the needs of the advertiser; the current flow distribution mode mainly comprises directional distribution, namely a fixed distribution proportion is preset, when advertisement demands exist, the flow is distributed evenly according to the fixed distribution proportion, the distribution mode saves advertisement distribution time, but cannot adapt to flow change demands, because large differences exist between user flows of different users and user flows of all regions, the distribution according to the fixed proportion easily causes frequent advertisements on some user terminals, the use interests of the users are seriously influenced, the users unload and close certain applications, the advertisement delivery is finally unsatisfactory, and the advertisement delivery benefit is low.
In view of the above problems, no effective solution has been proposed at present.
Disclosure of Invention
The embodiment of the application provides a flow distribution method and device, electronic equipment and a computer storage medium, which at least solve the technical problems that the application interest of a user is influenced and the advertising benefit is lower by distributing flow according to a fixed proportion in the related technology.
According to an aspect of an embodiment of the present application, there is provided a traffic distribution method, including: acquiring basic information of flow distribution; determining a preset advertisement position for delivering advertisements; calculating a flow throwing proportion and an exposure time parameter based on the basic information of the flow distribution and the preset advertisement position; and according to the flow throwing proportion and the exposure time parameter, throwing the target advertisement to be thrown to the preset advertisement position.
Optionally, the basic information of the traffic distribution includes at least one of: distribution region, distribution gender, distribution age, media request traffic.
Optionally, the step of calculating the traffic delivery proportion and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: screening at least one initial advertisement position with a flow distribution function in the preset advertisement positions; inquiring a target flow plan with highest delivery priority in all flow delivery plans based on the initial advertisement position; determining a plan category and a flow distribution parameter of the target flow plan; and determining the flow throwing proportion based on the plan category and the flow distribution parameter.
Optionally, the step of calculating the traffic delivery proportion and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: determining a first flow distribution condition based on the basic information of the flow distribution and a preset advertisement position, wherein the first flow distribution condition at least comprises: regional distribution ratio and sex distribution ratio; calculating a first delivery ratio based on the first flow distribution condition; and determining the exposure time parameter based on the first throwing proportion and the exposure distribution duration.
Optionally, the step of calculating the traffic delivery proportion and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: determining a second traffic distribution condition based on the basic information of traffic distribution and a preset advertisement position, wherein the second traffic distribution condition at least comprises: regional distribution proportion and flow parameters distributed by each media request; calculating a second delivery ratio based on the second flow distribution condition; and determining the exposure time parameter based on the second throwing proportion and the exposure distribution duration.
According to another aspect of the embodiment of the present application, there is also provided a flow distribution device, including: the acquisition unit is used for acquiring the basic information of flow distribution; a determining unit for determining a preset advertisement position for delivering advertisements; the calculating unit is used for calculating the flow throwing proportion and the exposure time parameter based on the basic information of the flow distribution and the preset advertisement position; and the delivery unit is used for delivering the target advertisement to be delivered to the preset advertisement position according to the flow delivery proportion and the exposure time parameter.
Optionally, the basic information of the traffic distribution includes at least one of: distribution region, distribution gender, distribution age, media request traffic.
Optionally, the computing unit includes: the screening module is used for screening initial advertisement positions with the flow distribution function in at least one preset advertisement position; the first query module is used for querying a target flow plan with highest delivery priority in all flow delivery plans based on the initial advertisement position; a first determining module for determining a plan category and a flow distribution parameter of the target flow plan; and the second determining module is used for determining the flow throwing proportion based on the plan category and the flow distribution parameter.
Optionally, the step of calculating the traffic delivery proportion and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: determining a first flow distribution condition based on the basic information of the flow distribution and a preset advertisement position, wherein the first flow distribution condition at least comprises: regional distribution ratio and sex distribution ratio; calculating a first delivery ratio based on the first flow distribution condition; and determining the exposure time parameter based on the first throwing proportion and the exposure distribution duration.
Optionally, the step of calculating the traffic delivery proportion and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: determining a second traffic distribution condition based on the basic information of traffic distribution and a preset advertisement position, wherein the second traffic distribution condition at least comprises: regional distribution proportion and flow parameters distributed by each media request; calculating a second delivery ratio based on the second flow distribution condition; and determining the exposure time parameter based on the second throwing proportion and the exposure distribution duration.
According to another aspect of the embodiment of the present application, there is also provided an electronic device, including: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform the flow distribution method of any of the above via execution of the executable instructions.
According to another aspect of the embodiment of the present application, there is further provided a computer storage medium, where the computer storage medium includes a stored program, and when the program runs, the device where the computer storage medium is controlled to execute the flow allocation method according to any one of the above claims.
In the embodiment of the application, when the flow is distributed, the basic information of the flow distribution is acquired in real time, the preset advertisement position for advertisement delivery is determined, then the flow delivery proportion and the exposure time parameter can be calculated based on the basic information of the flow distribution and the preset advertisement position, and finally the target advertisement to be delivered is delivered to the preset advertisement position according to the flow delivery proportion and the exposure time parameter. In the embodiment, the traffic is not distributed according to a fixed proportion, but the traffic distribution basic information (such as region, gender, age and the like) and advertisement positions are considered, the traffic distribution proportion and the exposure time are reasonably distributed, the interest of users in checking advertisements is improved, the advertisements distributed can be maximally converted into economic benefits, and the satisfaction degree of advertisers is improved, so that the technical problems that the application interest of users is influenced and the advertisement distribution benefit is lower due to the fact that the traffic is distributed according to the fixed proportion in the related technology are solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:
FIG. 1 is a flow chart of an alternative flow distribution method according to an embodiment of the present application;
fig. 2 is a schematic diagram of an alternative flow distribution device according to an embodiment of the present application.
Detailed Description
In order that those skilled in the art will better understand the present application, a technical solution in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present application without making any inventive effort, shall fall within the scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and the claims of the present application and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the application described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The following embodiments of the present application may be applied to traffic distribution scenarios for various advertisements (e.g., contract advertisements, online advertisements), including but not limited to: advertising systems, traffic distribution systems, and the like. The advertiser needs to put advertisements on web pages, APP and application interfaces browsed by the user terminal, and after the user views the advertisements, the user can pay attention to advertisement goods, and the purchasing behavior, the collecting behavior or the recommending behavior are generated, so that economic benefits are determined to be generated. Therefore, how to reasonably distribute the flow proportion and the advertisement exposure time are obtained through automatic calculation, and the application can provide advertisement delivery recommended schemes (the quantity is not limited), the flow delivery proportion (including but not limited to advertisement delivery proportion of each region, delivery proportion of gender, advertisement delivery proportion of each age group, advertisement delivery proportion of each application/media) and exposure time parameters (including but not limited to advertisement exposure time point, advertisement time length of each time, total delivery times and the like) after analyzing the basic information and advertisement positions of the flow distribution. The present application will be described below with reference to examples.
Example 1
In accordance with an embodiment of the present application, there is provided a flow distribution method embodiment, it being noted that the steps shown in the flow diagrams of the figures may be performed in a computer system, such as a set of computer executable instructions, and, although a logical order is shown in the flow diagrams, in some cases, the steps shown or described may be performed in an order other than that shown.
Fig. 1 is a flow chart of an alternative flow distribution method according to an embodiment of the present application, as shown in fig. 1, the method includes the steps of:
step S102, obtaining basic information of flow distribution;
step S104, determining a preset advertisement position for delivering advertisements;
step S106, calculating a flow throwing proportion and an exposure time parameter based on the basic information of flow distribution and a preset advertisement position;
and S108, according to the flow delivery proportion and the exposure time parameter, delivering the target advertisement to be delivered to a preset advertisement position.
Through the steps, when the flow is distributed, the basic information of the flow distribution can be acquired in real time, the preset advertisement position for advertisement delivery is determined, then the flow delivery proportion and the exposure time parameter can be calculated based on the basic information of the flow distribution and the preset advertisement position, and finally the target advertisement to be delivered is delivered to the preset advertisement position according to the flow delivery proportion and the exposure time parameter. In the embodiment, the traffic is not distributed according to a fixed proportion, but the traffic distribution basic information (such as region, gender, age and the like) and advertisement positions are considered, the traffic distribution proportion and the exposure time are reasonably distributed, the interest of users in checking advertisements is improved, the advertisements distributed can be maximally converted into economic benefits, and the satisfaction degree of advertisers is improved, so that the technical problems that the application interest of users is influenced and the advertisement distribution benefit is lower due to the fact that the traffic is distributed according to the fixed proportion in the related technology are solved.
The present application will be described in detail with reference to the above steps.
Step S102, basic information of flow distribution is obtained.
Optionally, the traffic refers to real-time browsing information generated by the user terminal, and may also be understood as advertisement exposure opportunities, for example, a user opens a web page to generate a traffic, and 10 users open a web page to generate 10 traffic; when the traffic is generated, advertisements (the type of the advertisements and the time for advertising need to be determined) can be properly placed, so that the economic benefits of advertising are generated, and the traffic utilization rate is improved.
The basic information of flow distribution is real-time flow generated by a pointer to each terminal, and the attribute information and advertisement putting information of the terminal flow are determined, wherein the basic information of flow distribution comprises at least one of the following optional information: distribution region, distribution gender, distribution age, media request traffic, wherein distribution region refers to a region generated according to traffic determined by a pre-divided regional grid, for example, in a city or rural area; assigning gender refers to gender differentiation of men and women using terminal traffic; the age division refers to the generation of the terminal traffic, for example, the first age group is 0-14, the second age group is 15-45, the third age group is 46-60, and the fourth age group is more than 60; the media request flow refers to the flow demand requested by each media capable of advertising, and the application does not limit specific media (including but not limited to video media, PC end media and music media).
Taking an advertisement delivery system as an example, according to the requirement of an advertiser (the advertiser has some targeting conditions when the advertiser puts forward the advertisement delivery requirement), such as exposure amount, exposure time (with time limitation, exceeding time is not completed and may be compensated), region, age and occupation), firstly determining advertisement delivery schemes (including advertisement appearance duration, advertisement ID and advertisement type) of a plurality of advertisements to be delivered; and then, according to the flow generated in real time, reasonably calculating the flow throwing proportion and advertisement exposure parameters, throwing advertisements in real time, wherein when one flow/exposure opportunity arrives, a plurality of advertiser sheets possibly meet the exposure requirement, the advertisement throwing system needs to determine which advertisement is exposed at the time, and all other advertisements are ensured to be finished. Therefore, it is necessary to analyze basic information and preset advertisement positions in the advertisement delivery process, calculate advertisements delivered when each flow arrives, and advertisement delivery duration.
Step S104, determining a preset advertisement position for delivering advertisements.
The preset advertisement space may refer to advertisement showing positions of a webpage and a media page on which advertisements are placed, for example, the preset advertisement space is set on the right side of the webpage, and the number of the preset advertisement spaces is not limited.
Step S106, calculating the flow throwing proportion and the exposure time parameter based on the basic information of flow distribution and the preset advertisement position.
Optionally, the step of calculating the traffic delivery ratio and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: screening an initial advertisement position with a flow distribution function in at least one preset advertisement position; inquiring a target flow plan with highest delivery priority in all flow delivery plans based on the initial advertisement position; determining a plan category and a flow distribution parameter of a target flow plan; based on the plan category and the flow distribution parameters, a flow delivery ratio is determined.
And screening the Deals with the flow distribution function according to preset advertisement positions Deals (the real represents the specific advertisement positions of specific media to be delivered) set under each delivery plan in the advertisement delivery system. Then, in the Deals with the flow distribution function, finding the flow plan with the highest delivery order, and classifying the flow plan with the highest delivery order according to the proportion; and screening out a flow plan of the highest delivery order corresponding to the distribution proportion according to the distribution proportion set by rules, and carrying out subsequent delivery.
Wherein after classifying the flowmeter, the method further comprises: and judging the number of the flow plans with the highest delivery sequence, if the number is less than or equal to 0, directly returning to the parameters and not continuing flow distribution (but continuing to carry out other condition judgment later), and if the number is greater than 0, determining the flow delivery plan according to the flow distribution parameters.
Each time a new request comes in, the new requests are distributed into different groups according to the set proportion, and the result with the same configuration proportion is finally obtained, for example: a total of 10 flows were received, 5 opportunities in the corresponding 50% proportion group, 3 opportunities in the 30% proportion group, and 2 opportunities in the 20% proportion group.
Alternatively, the step of calculating the traffic delivery ratio and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: based on basic information of flow distribution and preset advertisement positions, determining first flow distribution conditions, wherein the first flow distribution conditions at least comprise: regional distribution ratio and sex distribution ratio; calculating a first delivery ratio based on the first flow distribution condition; an exposure time parameter is determined based on the first launch ratio and the exposure dispensing duration.
The first flow distribution condition indicates a region-sex distribution condition, a flow distribution proportion is set from a flow analysis rule (such as a male-female proportion setting rule), then whether the exposure number is satisfied is judged, and if the exposure number is satisfied, an advertisement corresponding to the exposure distribution duration is put in; if the current flow is not satisfied, the regional delivery proportion is adjusted, and advertisement exposure judgment is continued until an exposure plan capable of distributing the flow is determined.
The first flow distribution condition is a two-layer flow distribution scheme; after the region allocation proportion is determined, the region identification can be found, and the first layer advertisement exposure allocation is carried out according to the region identification; and then, according to the pre-analyzed interests of men and women in the advertisement, performing second-layer advertisement exposure distribution, ensuring that the first flow distribution condition is met, and ensuring that the advertisement exposure parameters meet the requirements of advertisers.
In an alternative embodiment of the present application, the step of calculating the traffic delivery ratio and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: determining a second traffic distribution condition based on the traffic distribution basic information and the preset advertisement position, wherein the second traffic distribution condition at least comprises: regional distribution proportion and flow parameters distributed by each media request; calculating a second delivery ratio based on the second flow distribution condition; and determining an exposure time parameter based on the second throwing proportion and the exposure distribution duration.
The second traffic allocation condition indicates a zone-media allocation condition, e.g., determining a city allocation ratio based on the zone, randomly allocating cities (in terms of traffic ratio), and adjusting advertisement exposure parameters.
The second flow distribution condition is also a two-layer flow distribution scheme; after the region allocation proportion is determined, the region identification can be found, and the first layer advertisement exposure allocation is carried out according to the region identification; and then carrying out second-layer advertisement exposure distribution according to the quantity of the pre-analyzed media request flow, wherein the distributed flow parameters ensure that the second flow distribution condition is met, and the advertisement exposure parameters meet the requirements of advertisers.
Optionally, in the embodiment of the present application, if a directional flow distribution condition (such as gender orientation/region orientation) exists, uniform distribution may also be performed; for example, the client A puts in two versions of materials, the proportion is 50% respectively, the proportion of men and women is oriented, the flow is oriented and distributed according to the orientation rule of city-gender, and then the flow is uniformly distributed according to the reference proportion.
And S108, according to the flow delivery proportion and the exposure time parameter, delivering the target advertisement to be delivered to a preset advertisement position.
According to the embodiment of the application, the flow can be distributed intelligently in real time, the advertisement exposure parameters are determined, the exposure proportion (for example, the three creative requirements are respectively 50%,30% and 20%) is checked according to various factors in the delivery of the client/advertiser, the various factors are distributed proportionally and accumulated, the exposure distribution proportionally can be finally realized, the advertisement delivery utilization rate is improved, greater economic benefit can be generated, and the satisfaction degree of the client/advertiser is improved.
Example two
Fig. 2 is a schematic view of an alternative flow distribution device according to an embodiment of the present application, as shown in fig. 2, the distribution device may include: an acquisition unit 21, a determination unit 23, a calculation unit 25, a delivery unit 27, wherein,
an acquisition unit 21 for acquiring basic information of flow distribution;
a determining unit 23 for determining a preset advertisement space for delivering advertisements;
a calculating unit 25, configured to calculate a traffic delivery ratio and an exposure time parameter based on the basic information of traffic distribution and a preset advertisement space;
and the delivery unit 27 is used for delivering the target advertisement to be delivered to the preset advertisement position according to the flow delivery proportion and the exposure time parameter.
In the above flow distribution device, when the flow is distributed, the acquiring unit 21 acquires the basic information of flow distribution in real time, the determining unit 23 determines the preset advertisement position for advertisement delivery, the calculating unit 25 calculates the flow delivery ratio and the exposure time parameter based on the basic information of flow distribution and the preset advertisement position, and the delivering unit 27 delivers the target advertisement to be delivered to the preset advertisement position according to the flow delivery ratio and the exposure time parameter. In the embodiment, the traffic is not distributed according to a fixed proportion, but the traffic distribution basic information (such as region, gender, age and the like) and advertisement positions are considered, the traffic distribution proportion and the exposure time are reasonably distributed, the interest of users in checking advertisements is improved, the advertisements distributed can be maximally converted into economic benefits, and the satisfaction degree of advertisers is improved, so that the technical problems that the application interest of users is influenced and the advertisement distribution benefit is lower due to the fact that the traffic is distributed according to the fixed proportion in the related technology are solved.
Optionally, the basic information of the traffic distribution includes at least one of: distribution region, distribution gender, distribution age, media request traffic.
Alternatively, the computing unit includes: the screening module is used for screening an initial advertisement position with a flow distribution function in at least one preset advertisement position; the first query module is used for querying a target flow plan with highest delivery priority in all flow delivery plans based on the initial advertisement position; a first determining module for determining a plan category and a flow distribution parameter of a target flow plan; and the second determining module is used for determining the flow throwing proportion based on the plan category and the flow distribution parameter.
Optionally, the step of calculating the traffic delivery ratio and the exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space includes: based on basic information of flow distribution and preset advertisement positions, determining first flow distribution conditions, wherein the first flow distribution conditions at least comprise: regional distribution ratio and sex distribution ratio; calculating a first delivery ratio based on the first flow distribution condition; an exposure time parameter is determined based on the first launch ratio and the exposure dispensing duration.
In the embodiment of the application, based on the basic information of flow distribution and preset advertisement positions, the steps of calculating the flow throwing proportion and the exposure time parameter comprise the following steps: determining a second traffic distribution condition based on the traffic distribution basic information and the preset advertisement position, wherein the second traffic distribution condition at least comprises: regional distribution proportion and flow parameters distributed by each media request; calculating a second delivery ratio based on the second flow distribution condition; and determining an exposure time parameter based on the second throwing proportion and the exposure distribution duration.
The flow distribution device may further include a processor and a memory, where the acquisition unit 21, the determination unit 23, the calculation unit 25, the delivery unit 27, and the like are stored as program units, and the processor executes the program units stored in the memory to implement corresponding functions.
The processor includes a kernel, and the kernel fetches a corresponding program unit from the memory. The kernel can set one or more than one, and target advertisements to be delivered are delivered to preset advertisement positions according to the flow delivery proportion and the exposure time parameter by adjusting kernel parameters.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM), which includes at least one memory chip.
According to another aspect of the embodiment of the present application, there is also provided an electronic device, including: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform any of the above-described traffic distribution methods via execution of the executable instructions.
According to another aspect of the embodiment of the present application, there is also provided a computer storage medium, where the computer storage medium includes a stored program, and when the program runs, the device where the computer storage medium is controlled to execute the traffic distribution method of any one of the above-mentioned aspects.
The application also provides a computer program product adapted to perform, when executed on a data processing device, a program initialized with the method steps of: acquiring basic information of flow distribution; determining a preset advertisement position for delivering advertisements; calculating a flow throwing proportion and an exposure time parameter based on basic information of flow distribution and a preset advertisement position; and according to the flow throwing proportion and the exposure time parameter, throwing the target advertisement to be thrown onto a preset advertisement position.
The foregoing embodiment numbers of the present application are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
In the foregoing embodiments of the present application, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed technology may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, for example, may be a logic function division, and may be implemented in another manner, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.
The foregoing is merely a preferred embodiment of the present application and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present application, which are intended to be comprehended within the scope of the present application.
Claims (7)
1. A method of flow distribution, comprising:
acquiring basic information of flow distribution;
determining a preset advertisement position for delivering advertisements;
based on the basic information of the flow distribution and the preset advertisement position, calculating a flow throwing proportion and an exposure time parameter, wherein the method comprises the following steps: screening at least one initial advertisement position with a flow distribution function in the preset advertisement positions; inquiring a target flow plan with highest delivery priority in all flow delivery plans based on the initial advertisement position; determining a plan category and a flow distribution parameter of the target flow plan; determining a flow delivery ratio based on the plan category and the flow distribution parameter;
determining a first flow distribution condition based on the basic information of the flow distribution and a preset advertisement position, wherein the first flow distribution condition at least comprises: regional distribution ratio and sex distribution ratio; calculating a first delivery ratio based on the first flow distribution condition; determining the exposure time parameter based on the first throwing proportion and the exposure distribution duration;
and according to the flow throwing proportion and the exposure time parameter, throwing the target advertisement to be thrown to the preset advertisement position.
2. The method of claim 1, wherein the basic information of the traffic distribution includes at least one of:
distribution region, distribution gender, distribution age, media request traffic.
3. The method of claim 1, wherein the step of calculating a traffic delivery ratio and an exposure time parameter based on the basic information of the traffic distribution and the preset advertisement slots comprises:
determining a second traffic distribution condition based on the basic information of traffic distribution and a preset advertisement position, wherein the second traffic distribution condition at least comprises: regional distribution proportion and flow parameters distributed by each media request;
calculating a second delivery ratio based on the second flow distribution condition;
and determining the exposure time parameter based on the second throwing proportion and the exposure distribution duration.
4. A flow distribution device, comprising:
the acquisition unit is used for acquiring the basic information of flow distribution;
a determining unit for determining a preset advertisement position for delivering advertisements;
the calculating unit is configured to calculate a traffic delivery ratio and an exposure time parameter based on the basic information of the traffic distribution and the preset advertisement space, and includes: the screening module is used for screening initial advertisement positions with the flow distribution function in at least one preset advertisement position; the first query module is used for querying a target flow plan with highest delivery priority in all flow delivery plans based on the initial advertisement position; a first determining module for determining a plan category and a flow distribution parameter of the target flow plan; the second determining module is used for determining the flow throwing proportion based on the plan category and the flow distribution parameter;
determining a first flow distribution condition based on the basic information of the flow distribution and a preset advertisement position, wherein the first flow distribution condition at least comprises: regional distribution ratio and sex distribution ratio; calculating a first delivery ratio based on the first flow distribution condition; determining the exposure time parameter based on the first throwing proportion and the exposure distribution duration;
and the delivery unit is used for delivering the target advertisement to be delivered to the preset advertisement position according to the flow delivery proportion and the exposure time parameter.
5. The apparatus of claim 4, wherein the basic information of the traffic distribution comprises at least one of:
distribution region, distribution gender, distribution age, media request traffic.
6. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the flow distribution method of any of claims 1 to 3 via execution of the executable instructions.
7. A computer storage medium, characterized in that the computer storage medium comprises a stored program, wherein the program, when run, controls a device in which the computer storage medium is located to perform the flow distribution method according to any one of claims 1 to 3.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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