JP2020027362A - Information processing apparatus - Google Patents

Abstract

To provide an effective advertisement distribution method considering customer's behavior and intention in the real world.SOLUTION: In a management server 1 which presents an advertisement to a user U, a behavior acquisition unit 101 acquires user behavior information of the user U. A position acquisition unit 102 acquires user position information. An extraction unit 103 extracts an advertisement timely for the user U on the basis of information including at least one of the acquired user behavior information and user position information. A distribution unit 104 presents the extracted advertisement to the user U. Thus, the problem is solved.SELECTED DRAWING: Figure 4

Description

  The present invention relates to an information processing device.

2. Description of the Related Art Conventionally, advertisement distribution using a so-called behavioral targeting advertisement method has been performed on Web sites on the Internet. Behavior-targeted advertisements are based on the behavior history of a Web site viewer (hereinafter, referred to as a “browser”), which is the target of the advertisement distribution, and guess the interests of the viewers, and distribute the browser for each viewer. This is a method of narrowing down the advertisement to be delivered and performing advertisement distribution. For example, a viewer who has a browsing history of a travel-related website or a click history of an advertisement of a travel agency is presumed to be a viewer interested in the field of travel, and many travel-related advertisements are distributed. Will be.
For example, Patent Literature 1 discloses a technology of a Web behavior history creating apparatus for the purpose of allowing a viewer to control advertisement distribution performed using a behavior targeting advertisement technique.

Japanese Patent Publication No. 2015-156079

As described above, the conventional behavior-targeted advertising method including the technique described in Patent Document 1 distributes an advertisement based only on the history of the behavior of a viewer in a virtual society on the Internet.
In other words, the conventional behavioral targeting advertising method does not consider the behavior and intention of the customer in the real world.
For this reason, there has been a demand for the development of an effective advertisement distribution method that takes into account the actions and intentions of customers in the real world.

  The present invention has been made in view of such a situation, and an object of the present invention is to provide an effective advertisement distribution method in which the behavior and intention of a customer in the real world are considered.

In order to achieve the above object, an information processing device of one embodiment of the present invention
In an information processing device that presents an advertisement to a user,
First acquisition means for acquiring first information relating to the user's action history;
Second acquisition means for acquiring second information relating to the position of the user;
Extracting means for extracting an advertisement that is timely for the user based on information including at least the obtained first information and the second information;
Presenting means for presenting the extracted advertisement to the user;
Is provided.

In addition, the information processing apparatus may further include a third obtaining unit configured to obtain third information regarding a product or a service that the user is interested in,
The extracting means further comprises:
An advertisement that is timely for the user can be extracted based on the acquired third information.

  Advantageous Effects of Invention According to the present invention, it is possible to provide an effective advertisement distribution method that takes into account the actions and intentions of customers in the real world.

1 is a block diagram illustrating a configuration of an information processing system including a management server according to a first embodiment of the information processing apparatus of the present invention. FIG. 3 is a block diagram illustrating a hardware configuration of a management server according to the first embodiment. It is an image figure showing the outline of the timely advertisement distribution service which can be realized by the management server according to the first embodiment. It is a functional block diagram showing an example of the functional composition which realizes timely advertisement distribution processing among the functional compositions of the management server concerning a 1st embodiment. It is an image figure showing the outline of the advertisement distribution service between settlement means which can be realized by management server 1 concerning a 2nd embodiment. It is a functional block diagram showing an example of a functional composition which realizes an advertisement distribution processing between settlement means among functional compositions of management server 1 concerning a 2nd embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[First Embodiment] Timely advertisement distribution technology (system configuration)
FIG. 1 is a block diagram showing a configuration of an information processing system including a management server 1 according to the first embodiment of the information processing apparatus of the present invention.
The information processing system shown in FIG. 1 is configured to include at least a management server 1 managed by a service provider P and a user terminal 2 operated by a user U. The management server 1 and the user terminal 2 are mutually connected via a network N such as the Internet (Internet).

The management server 1 is a server that manages the operation of the user terminal 2, and executes various processes for delivering an advertisement provided by an advertiser (not shown) to the user terminal 2. Here, “distribute” means to present an advertisement to the user U who operates the user terminal 2. The specific method of presenting the advertisement to the user U is not particularly limited. In the present embodiment and the second embodiment, the advertisement is presented to the user U by displaying the advertisement on the user terminal 2.
The specific contents of the functions provided in the management server 1 will be described later with reference to FIG.

  The user terminal 2 is an information processing device that the user U has on a daily basis for the purpose of collecting various information, managing schedules, communicating with others, and the like. The collection of various information includes an act of browsing the displayed advertisement. The user terminal 2 is composed of, for example, a smartphone, a tablet, a personal computer, or the like.

(Hardware configuration)
FIG. 2 is a block diagram illustrating a hardware configuration of the management server 1 according to the first embodiment.

  The management server 1 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an output unit 16, an input unit 17, and the like. , A storage unit 18, a communication unit 19, and a drive 20.

The CPU 11 executes various processes according to a program recorded in the ROM 12 or a program loaded from the storage unit 18 into the RAM 13.
The RAM 13 also stores data and the like necessary for the CPU 11 to execute various processes.

  The CPU 11, the ROM 12, and the RAM 13 are mutually connected via a bus 14. The bus 14 is also connected to an input / output interface 15. The output unit 16, the input unit 17, the storage unit 18, the communication unit 19, and the drive 20 are connected to the input / output interface 15.

The output unit 16 includes a display, a speaker, and the like, and outputs various types of information as images and sounds.
The input unit 17 includes a keyboard, a mouse, and the like, and inputs various information.

The storage unit 18 is configured by a hard disk, a DRAM (Dynamic Random Access Memory), or the like, and stores various data.
The communication unit 19 communicates with another device (the user terminal 2 in the example of FIG. 1) via a network N including the Internet.

The drive 20 is appropriately equipped with a removable medium 30 made of a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like. The program read from the removable medium 30 by the drive 20 is installed in the storage unit 18 as needed.
Further, the removable medium 30 can also store various data stored in the storage unit 18 in the same manner as the storage unit 18.

  Although not shown, in the information processing system of FIG. 1, the user terminal 2 also has the hardware configuration shown in FIG. However, when the user terminal 2 is configured by a smartphone or a tablet, it has a touch panel as the output unit 16 and the input unit 17.

  The cooperation between the various hardware and the various software of the management server 1 enables the management server 1 to execute various processes described later.

(Service contents)
FIG. 3 is an image diagram illustrating an outline of a timely advertisement distribution service that can be realized by the management server 1 according to the first embodiment.

The “timely advertisement distribution service” refers to a user U based on information on an action history (hereinafter, referred to as “user action information”) and information on a location (hereinafter, referred to as “user location information”). It refers to a service that delivers an advertisement that is timely for U to the user terminal 2.
Here, the “action history” refers to a history of customer actions in a virtual society on the Internet. For example, a browsing history of a Web site, a purchase history, a click history, a search keyword input history, and the like in an EC (Electronic Commerce) site and the like are all examples of an action history.
Further, the “user position information” includes not only the position information but also information such as addresses, names of facilities, and the like.

As a specific example of the timely advertisement distribution service, it is assumed that the user behavior history includes a user U having a browsing history of a ramen shop Web site and a click history of a ramen-related advertisement. In this case, basically, a ramen-related advertisement is delivered to the user terminal 2 of the user U by a conventional behavior targeting advertisement method.
However, the content of ramen-related advertisements is wide-ranging, including advertisements for attracting customers to ramen shops and announcements of events dealing with ramen. Furthermore, ramen-related advertisers are scattered all over the country because ramen is not a product that is offered only in one specific region, but is a product that is offered all over the country.
For this reason, for example, even if the user U traveling in Hokkaido receives the distribution of the ramen shop in Okinawa, this advertisement is not necessarily useful for the user U. That is, the advertisement distributed to the user terminal 2 by the conventional behavioral targeting advertisement method often includes an advertisement that is not necessarily useful to the user U at the time of distribution.

Therefore, the timely advertisement distribution service, when distributing the advertisement to the user terminal 2, adds the user position information to the ground information for extracting the advertisement to be distributed, in addition to the user behavior information. Thereby, the advertisement which becomes timely for the user U is distributed to the user U who uses the timely advertisement distribution service.
Specifically, for example, when the behavior history of the user U who is visiting Ueda City in Nagano Prefecture on a trip includes a large number of browsing histories of the website of a ramen shop, or in the vicinity of Ueda City in Nagano Prefecture, Ads for ramen will be delivered to the region.
Thus, the user U can browse advertisements relating to ramen around the area where he or she is visiting without himself / herself performing a search using a gourmet-related website or application program. That is, an effective advertisement is delivered to the user terminal 2 operated by the user U in consideration of the behavior of the user U in the real world.

Further, the timely advertisement distribution service can add information other than the user behavior information and the user location information to the basis information for extracting the advertisement to be distributed when the advertisement is distributed to the user U. For example, information on a product or a service that the user U is interested in (hereinafter, “user preference information”) can be added.
Thereby, the advertisement which becomes more timely for the user U is distributed to the user U who uses the timely advertisement distribution service.

In the above example, an advertisement relating to ramen extracted based on the user behavior information and the user location information is distributed to the user U who is visiting Ueda City, Nagano Prefecture on a trip. However, ramen has various genres such as soy sauce ramen, miso ramen, tonkotsu ramen, and salt ramen. Also, there are many so-called “local ramen” that make use of local colors, such as Asahikawa ramen, Kitakata ramen, Sano ramen, and family ramen that originated in Yokohama. For this reason, when delivering an advertisement related to ramen to the user U, a higher advertisement effect can be expected by delivering an advertisement related to ramen that is particularly interested or interested in the user U.
Therefore, the user preference information includes, for example, information on ramen that the user U is particularly interested in or interested in. Thereby, it is possible to distribute an advertisement relating to a ramen that is particularly interested or interested in the user U. Specifically, when the user preference information includes information indicating that he / she particularly likes miso ramen, effective advertisement distribution can be performed focusing on information on miso ramen.
As described above, in the timely advertisement distribution service, the user preference information can be added to the basis information for extracting the advertisement to be distributed to the user U, so that the user U's intention in the real world is considered and is effective. Ads are served.

(Functional configuration)
FIG. 4 is a functional block diagram illustrating an example of a functional configuration that realizes timely advertisement distribution processing among the functional configurations of the management server 1 according to the first embodiment.

  The “timely advertisement distribution process” refers to a series of processes executed in the management server 1 when the timely advertisement distribution service is provided from the service provider P to the user U.

As shown in FIG. 4, in the CPU 11 of the management server 1, when the timely advertisement distribution processing is executed, the behavior acquisition unit 101, the position acquisition unit 102, the extraction unit 103, the distribution unit 104, The acquisition unit 105 functions.
In one area of the storage unit 18, an action DB 401, a position DB 402, a user DB 403, and an advertisement DB 404 are provided.

The behavior acquisition unit 101 acquires user behavior information of the user U. The acquired user behavior information is stored and managed in the behavior DB 401.
Note that the specific method by which the behavior acquiring unit 101 acquires the user behavior information of the user U is not particularly limited. For example, a method of acquiring various logs stored in the user terminal 2 may be used, or the content of operation on the user terminal 2 may be acquired in real time. Further, other methods may be used.

The position obtaining unit 102 obtains user position information of the user U. The acquired user position information is stored and managed in the position DB 402.
The specific method by which the position acquisition unit 102 acquires the user position information of the user U is not particularly limited. For example, a method of using the GPS (Global Positioning System) function of the user terminal 2 to acquire the position information of the user terminal 2 may be used. Further, a method of estimating the current position of the user U from information on the schedule of the user U stored in the user terminal 2 may be used, or another method may be used.

The extraction unit 103 extracts an advertisement that is timely for the user U based on information including at least the acquired user behavior information and user position information.
Specifically, the extraction unit 103 executes the following extraction processing based on information including at least the user behavior information acquired by the behavior acquisition unit 101 and the user position information acquired by the position acquisition unit 102. . That is, based on these pieces of information, an advertisement that is timely for the user U is extracted from the advertisements stored in the advertisement DB 404.

For example, an advertisement that is timely for the user U may be extracted based on the user location information and the user behavior information including information on keywords or images common or related to the website frequently viewed by the user U. .
Further, for example, an advertisement that is timely for the user U may be extracted based on information including at least user action information including a keyword that is frequently input to the search engine by the user U and user position information.
Further, for example, in the SNS (Social Networking Service) service used by the user U on the Internet, it becomes timely for the user U based on information including at least user action information including the comment history of the user U and user location information. Ads may be extracted.

  Here, the extraction unit 103 sets the user behavior information and the user location information to “at least include” for information serving as a basis for extracting an advertisement that is timely for the user U for the following reason. is there. That is, the information that can be used as a basis for the extraction unit 103 to extract an advertisement that is timely for the user U is not limited to the user behavior information and the user position information. That is, any information that is useful for extracting an advertisement that is timely for the user U may be included. For example, the user preference information acquired by the preference acquisition unit 105 described later is an example of the “useful information”.

Further, the extraction unit 103 further extracts an advertisement for a product or a service different from the purchase tendency of the user U based on the user behavior information.
As described above, the extraction unit 103 normally estimates, based on the user behavior information of the user U, from the interests of the user U, that "the user U will be interested in the field of XX". And deliver an advertisement for XX.
However, the “field of interest” for the user U may be considered to be a field that can be a “familiar field” or a “slightly bitter field” depending on the timing. For example, the user U presumed to be interested in “Ramen” in the above example thinks that, depending on the timing, “Is the ramen a little tired?” Could be.

Therefore, the extraction unit 103 can set an axis indicating what the user U is interested in (hereinafter, referred to as “preference axis”), and distribute an advertisement that intentionally removes the preference axis.
For example, with respect to the user U estimated to be interested in “ramen” in the above-described example, the preference axis indicating that he is interested in ramen can be intentionally removed and an advertisement relating to curry and rice can be distributed. Specifically, the user terminal 2 can display a pop-up message such as "Ramen is delicious. But how about curry and rice sometimes?" And "There is a reputable curry shop nearby." Then, an advertisement relating to the curry can be displayed together with the pop-up message. The user U who sees the advertisement about unfamiliar curry in the advertisement about ramen may have a feeling of "sometimes good curry."
In this way, by setting the preference axis for each user U and distributing the advertisement with the preference axis intentionally removed, it is possible to expand the range of fields in which the user U is interested. Therefore, an effect of preventing demand from being concentrated in a specific field can be expected.
In addition, the specific method when the extraction unit 103 intentionally removes the preference axis is not particularly limited. For example, a vector as a preference axis may be provided. In this case, the content of the interest or preference may be diverged as the direction of the vector changes, and the interest or interest may be increased as the vector is longer. The amount of change in the direction and length of the vector can also be set arbitrarily. Furthermore, an advertising effect according to a change in the direction or length of a vector may be accumulated as big data, and the advertising effect may be predicted using a technology such as machine learning using AI (artificial intelligence).

The distribution unit 104 distributes the extracted advertisement to the user U. Specifically, control is performed to display one or more advertisements extracted by the extraction unit 103 on the user terminal 2 of the user U.
Thereby, the advertisement which becomes timely for the user U is distributed. That is, an effective advertisement is delivered in consideration of the behavior of the user U in the real world.

The preference acquisition unit 105 acquires user preference information. The acquired user preference information is stored and managed in the user DB 403. The user preference information can include various information such as the work, hobbies, favorite food, favorite sports, and favorite music of the user U. Specifically, “ramen” in the above example is a keyword derived from the user behavior information of the user U, but is also an example of the user preference information (favorite food) of the user U. That is, when an advertisement related to ramen is delivered to the user terminal 2 of the user U, the user action information may be solely ground information, or both the user action information and the user preference information may be used. In some cases, it is justification information.
The specific method by which the preference acquisition unit 105 acquires the user preference information of the user U is not particularly limited. For example, a method may be used in which a predetermined input form is displayed on the user terminal 2 and user preference information generated based on the contents of the input form is obtained. Alternatively, for example, a method of separately distributing a questionnaire to the user U, generating user preference information on the service provider P side based on the content described in the questionnaire, and acquiring the information may be used. Further, other methods may be used.

  The behavior DB 401 stores and manages user behavior information acquired by the behavior acquisition unit 101. Specifically, the user behavior information is stored in association with information for uniquely identifying the user U. The user behavior information stored in the behavior DB 401 is updated as needed.

  The position DB 402 stores and manages user position information acquired by the position acquisition unit 102. Specifically, the user position information is stored in association with information for uniquely identifying the user terminal 2. The user position information stored in the position DB 402 is updated as needed.

  The user DB 403 stores and manages information about the user U (hereinafter, referred to as “user information”). The user information includes information such as the name and address of the user U, information for uniquely identifying the user terminal 2, user preference information, product purchase results, and the like. The user information stored in the user DB 403 is updated as needed.

  The advertisement DB 404 stores and manages advertisements provided by advertisers. The advertisement stored in the advertisement DB 404 is updated as needed.

Furthermore, the information processing apparatus to which the present invention is applied is not limited to the above-described first embodiment, but may be various embodiments having the following configurations.
That is, the information processing apparatus to which the present invention is applied (for example, the management server 1 in FIG. 4)
In an information processing apparatus that presents an advertisement to a user (for example, user U),
A first acquisition unit (for example, the behavior acquisition unit 101 in FIG. 4) for acquiring first information (for example, user behavior information) relating to the user's behavior history,
Second acquisition means (for example, the position acquisition unit 102 in FIG. 4) for acquiring second information (for example, user position information) relating to the position of the user,
Extracting means (for example, the extracting unit 103 in FIG. 4) for extracting an advertisement that is timely for the user based on information including at least the obtained first information and the second information;
A presentation unit (for example, the distribution unit 104 in FIG. 4) for presenting the extracted advertisement to the user;
Is provided.
This makes it possible to provide an effective advertisement distribution method in which the behavior of the user U in the real world is considered.

Further, the apparatus may further include third acquisition means (for example, the preference acquisition unit 105 in FIG. 4) for acquiring third information (for example, user preference information) relating to a product or service (for example, miso ramen) in which the user has an interest or interest. Can,
The extracting means further comprises:
Based on the acquired third information, an advertisement (for example, an advertisement related to miso ramen) that is timely for the user can be extracted.
This makes it possible to provide an effective advertisement distribution method that takes into account the intention of the user U in the real world.

Further, the extracting means further comprises:
Based on the first information, it is possible to extract an advertisement (for example, an advertisement for curry) related to the product or service different from the purchase tendency of the user (for example, a tendency to eat ramen).
This makes it possible to provide an effective advertisement distribution method in which the behavior of the user U in the real world is further considered.

  That is, the information processing apparatus according to the first embodiment is an advertisement close to the position of the user U in response to receiving information indicating the position of the user U (for example, GPS information, Wi-Fi spot information, and the like). It is possible to extract and output (for example, pop-up display) an advertisement having a high degree of interest and relevance of the user U based on U's past action history on the Internet (for example, Web browsing, online shopping, chat speech, etc.). Information processing device.

[Second embodiment] Advertisement distribution technology between settlement means (system configuration)
Since the hardware configuration of the management server 1 according to the second embodiment is the same as the system configuration of the first embodiment shown in FIG. 3, different parts will be mainly described.

  The management server 1 executes various processes for distributing the advertisement provided by the advertiser to the user terminal 2. The specific contents of the functions of the management server 1 will be described later with reference to FIG.

The user terminal 2 is an information processing device possessed by the user U for performing payment of a fee for a product or the like. The settlement of the fee of the product or the like is performed by using a settlement means via a settlement server (not shown). The term “settlement means” refers to a specific means used for settlement of a debt and debt relationship. For example, a credit card (post-payment settlement) and a debit card (immediate account debit settlement) are both examples of settlement means. Note that the credit card provided by the company K1 and the credit card provided by the company K2 are both payment means called "credit cards", but are treated as different types of payment means.
More specifically, the settlement by the settlement means is performed by an application program (hereinafter, referred to as a “payment application”) separately developed for each settlement means. Since a plurality of payment applications can be installed on one user terminal 2, if the user U has one user terminal 2, the user U selects one of the plurality of payment means and selects one of the payment means. Payment can be made.
When the payment application installed on the user terminal 2 is activated, an advertisement is displayed in the application. Advertisements displayed in the payment app are mainly advertisers of companies that provide payment means corresponding to the payment app (for example, credit card companies), but other ads are displayed It may be done.

(Hardware configuration)
The hardware configuration of the management server 1 according to the second embodiment is the same as the hardware configuration of the first embodiment shown in FIG.

(Service contents)
FIG. 5 is an image diagram showing an outline of an advertisement distribution service between settlement means that can be realized by the management server 1 according to the second embodiment.

  The “advertisement distribution service between payment means” refers to a service that realizes the sharing of advertisement distribution between different payment applications.

Conventionally, when a payment is performed using a payment application, an advertisement displayed during activation of the payment application usually differs for each payment application.
For example, when the payment application A1 corresponding to the payment means E1 is activated in order to perform payment by the payment means E1 provided by the company K1, an advertisement D1 relating to services provided by the company K1 is mainly displayed.
Similarly, when the payment application A2 corresponding to the payment means E2 is activated in order to perform payment with the payment means E2 provided by the company K2, an advertisement D2 relating mainly to services provided by the company K2 is displayed.
As described above, in the conventional technology, the distribution destination of the advertisement is limited to a specific payment application. Therefore, it is desired to distribute the advertisement in a wide range regardless of the payment application (that is, regardless of the payment method). There was a request to do.

Therefore, if the advertisement distribution service between payment means is used, sharing between advertisements can be performed by satisfying predetermined requirements even between different payment applications (between payment means).
This allows the advertiser to increase the distribution destinations of the advertisement. In addition, the user U can browse various advertisements. As a result, it is possible to deliver an effective advertisement in consideration of the intention of the user U in the real world.
The contents of the requirements for using the advertisement delivery service between settlement means are not particularly limited. For example, it can be set arbitrarily by agreement between companies that provide the payment application, or can be automatically set according to the relationship between the companies that provide the payment means. Specifically, it is possible to arbitrarily or automatically set a requirement that the payment means have an alliance and the payment means have no competition. A specific method for automatically setting the requirements according to the relationship between the companies that provide the settlement means will be described later.

(Functional configuration)
FIG. 6 is a functional block diagram showing an example of a functional configuration for realizing an advertisement distribution process between settlement means, among functional configurations of the management server 1 according to the second embodiment.

  The “advertisement distribution process between settlement means” refers to a series of processes executed in the management server 1 when the service provider P provides the user U with the advertisement distribution service between settlement means.

As shown in FIG. 7, in the CPU 11 of the management server 1, when the inter-payment-means advertisement distribution process is executed, the means acquisition unit 201, the designation reception unit 202, the determination unit 203, and the determination unit 204 Works.
In one area of the storage unit 18, a means DB 501 is provided.

The means obtaining unit 201 obtains information on a payment means (hereinafter, referred to as “means information”). The means information includes information for uniquely identifying the settlement means, the name of the settlement means, the provider, the type, the name, and the like. The acquired means information is stored and managed in the means DB 501.
The means information acquired by the means acquiring unit 201 includes, for example, the following information. That is, means information of a settlement unit (hereinafter, referred to as “actual settlement unit”) corresponding to a settlement application that actually performs settlement, and a settlement unit (hereinafter, “designated settlement”) whose designation is accepted by the designation accepting unit 202 described below. Means (called “means”).
The specific method by which the means obtaining unit 201 obtains the means information of the user U is not particularly limited. For example, a method of acquiring means information provided by a company that provides settlement means may be used, or a method of acquiring means information stored in the user terminal 2 may be used. Further, other methods may be used.

When one or more settlement means other than the actual settlement means are designated among the plurality of settlement means, the designation receiving unit 202 accepts the designation.
Specifically, for example, the advertisement D1 is distributed via the payment application A1 corresponding to the actual payment unit E1, while the advertisement D2 is distributed via the payment application A2 corresponding to the payment unit E2 other than the actual payment unit E1. Assume that it is done.
In this case, if the user U wants to receive the distribution of the advertisement D2 via the payment application A1, the user U specifies the payment unit E2 as the payment unit that desires the distribution of the advertisement. The designated settlement unit E2 is designated by the designation accepting unit 202 as the designated settlement unit E2.
In addition, the specific method by which the user U specifies the settlement means that desires to distribute the advertisement is not particularly limited. For example, the user U may specify one or more payment means by inputting a predetermined input form displayed on the user terminal 2.

The judging unit 203 determines each of the actual settlement unit and the one or more designated settlement units based on the unit information of the actual settlement unit and the unit information of the one or more designated settlement units acquired by the unit acquisition unit 201. Is determined whether or not the relationship satisfies a predetermined requirement.
Specifically, for example, in order to add the advertisement 2 distributed via the payment application A2 to the advertisement D1 distributed via the payment application A1 corresponding to the actual payment means E1, the payment corresponding to the payment application A2 is performed. Assume that the means E2 is specified. In this case, the determination unit 203 determines whether or not the relationship between the actual settlement unit E1 and the designated settlement unit E2 satisfies a predetermined requirement.

Further, the determination unit 203 provides a degree of the depth of the relationship between the actual settlement unit and each of the one or more designated settlement units (hereinafter, referred to as “depth”). A depth can be set for each relationship with each of the means. Thereby, the content of the advertisement distributed via the payment application corresponding to the actual payment means can be changed according to the set depth. That is, it is possible to automatically set requirements for using the advertisement distribution service between settlement means.
That is, the larger the depth, the wider the range of advertisements that can share the distribution between the payment applications, and the smaller the depth, the narrower the range of advertisements that can be shared between the payment applications. Thereby, for example, it is also possible to prohibit the sharing between the settlement means having a rival relationship.
Note that the specific method for setting the depth is not particularly limited. For example, a depth obtained by normalizing the depth of the relationship between the actual settlement unit and each of the one or more designated settlement units may be used.
Specifically, for example, with respect to the relationship between the company K1 that provides the actual settlement unit E1 and the company K2 that provides the designated settlement unit E2, the depth can be set in four levels 0 to 3. That is, the depth indicating the relationship between the company K1 and the company K2 is level 3 for a parent-child relationship, level 2 for a related company relationship, level 1 for an alliance relationship, and level 0 for a rival relationship. Can be set to In this case, if the depth is level 3, for example, all the advertisements distributed via the payment application A2 corresponding to the designated payment unit E2 can be distributed via the payment application A1 corresponding to the actual payment unit E1. You can also

When the determination unit 203 determines that the predetermined requirement is satisfied, the determination unit 204 adds the advertisement distributed via the payment application corresponding to the designated payment unit to the advertisement distributed via the payment application corresponding to the actual payment unit. Make a decision to add.
Specifically, for example, a decision is made to add the advertisement D2 distributed via the payment application A2 corresponding to the designated payment unit E2 to the advertisement D1 distributed via the payment application A1 corresponding to the actual payment unit.
Thereby, even between different payment applications (that is, between different payment means), sharing of advertisement distribution becomes possible by satisfying predetermined requirements. As a result, as the advertiser, the distribution destination of the advertisement can be expanded. In addition, the user U can browse various advertisements.

Further, the determining unit 204 can determine the priority, the distribution period, and the distribution amount of the advertisement to be distributed based on the depth set by the determining unit 203.
For example, when the depth is set to level 3 among levels 0 to 3 as in the above example, the determination unit 204 can make the following determination. That is, all of the advertisements distributed via the payment application corresponding to the designated payment means can be distributed indefinitely via the payment application corresponding to the actual payment means.
Further, for example, as in the above-described example, when the depth is set in four levels of levels 0 to 3 and the depth is level 1, the determination unit 204 can make the following determination. . That is, of the advertisements distributed via the payment application corresponding to the designated payment means, the advertisement relating to the service provided based on the alliance can be preferentially distributed via the payment application corresponding to the actual payment means. You can also
As a result, sharing of advertisement distribution in consideration of the relationship between the settlement means becomes possible. As a result, it is possible to deliver an effective advertisement in consideration of the intention of the user U in the real world.

Further, the information processing apparatus to which the present invention is applied is not limited to the above-described second embodiment, and may be various embodiments having the following configurations.
That is, the information processing apparatus to which the present invention is applied (for example, the management server 1 in FIG. 6)
An information processing apparatus for determining an advertisement delivered via an application program corresponding to a settlement unit,
First acquisition means (for example, means acquisition unit 201 in FIG. 6) for acquiring first information (for example, means information of actual settlement means E1) relating to the first settlement means (for example, actual settlement means E1);
A receiving unit (for example, a specification receiving unit 202 in FIG. 6) for receiving a designation of a second settlement unit (for example, a designated settlement unit E2) different from the first settlement unit;
A second acquisition unit (for example, the unit acquisition unit 201 in FIG. 6) for acquiring second information (for example, unit information of the designated settlement unit E2) regarding the second settlement unit for which the designation has been accepted,
Judgment means for judging whether or not the relationship between the first settlement means and the second settlement means satisfies predetermined requirements based on the obtained first information and the second information (for example, FIG. Determination unit 203),
When it is determined that the predetermined requirement is satisfied, an advertisement (for example, advertisement D1) distributed via a first application program (for example, application A1) used for the first payment unit is added to the second payment unit. Determining means (for example, the determining unit 204 in FIG. 6) for determining to add at least a part of the advertisement (for example, the advertisement D2) distributed via the second application program (for example, the application A2) to be used;
Is provided.
As a result, sharing of advertisement distribution in consideration of the relationship between the settlement means becomes possible. As a result, it is possible to deliver an effective advertisement in consideration of the intention of the user U in the real world.

  That is, the information processing apparatus according to the first embodiment responds to a payment request received by a predetermined payment unit (for example, a credit card, a debit card, a student card, or the like) and sets another payment unit other than the predetermined payment unit. Is selected and delivered, those that satisfy predetermined conditions (for example, settlement means having an alliance, non-competition, delivery time limitation, delivery period limitation, etc.) are extracted and output ( For example, an information processing apparatus (displayed on the user terminal 2).

  As described above, one embodiment of the present invention has been described. However, the present invention is not limited to the above-described embodiment, and includes modifications and improvements as long as the object of the present invention can be achieved. It is.

  For example, in the above-described embodiment, as a method of presenting an advertisement to the user U, a method of displaying an advertisement on the user terminal 2 is used. However, a method of presenting an advertisement to the user U is limited to this method. Not done. Any method may be used as long as the user U can recognize the content of the advertisement by any of the five senses. That is, in addition to the method of displaying the advertisement on the user terminal 2 and visually recognizing the content of the advertisement as in the above-described embodiment, the content of the advertisement is heard through the auditory sense, for example, by voice output from the user terminal 2. The recognition method may be used. Further, the contents of the advertisement may be recognized using other methods.

  Further, for example, in the above-described first embodiment, it is assumed that the position acquisition unit 102 acquires information on the current location of the user U as the user position information, but is not limited thereto. The user position information may include, for example, history information on the position of the user U from the past to the present. In this case, the position of the user U in the future (for example, one hour later, one day later, etc.) can be predicted based on the history information on the position. As a result, it becomes possible to extract advertisements that are more timely for the user. The specific method for predicting the future position of the user U based on the history information on the position of the user U is not particularly limited. For example, the future position of the user U may be predicted using a technology such as machine learning using AI (artificial intelligence).

Further, for example, the above-described series of processing can be executed by hardware or can be executed by software.
In other words, the functional configurations of FIGS. 4 and 6 are merely examples, and are not particularly limited.
That is, it is sufficient that the information processing system has a function capable of executing the series of processes described above as a whole, and what kind of functional blocks are used to realize this function is particularly described in the examples of FIGS. Not limited. Further, the location of the functional block is not particularly limited to FIGS. 4 and 6 and may be arbitrary.
In addition, one functional block may be configured by hardware alone, may be configured by software alone, or may be configured by a combination thereof.

Further, for example, when a series of processing is executed by software, a program constituting the software is installed in a computer or the like from a network or a recording medium.
The computer may be a computer embedded in dedicated hardware.
In addition, the computer may be a computer that can execute various functions by installing various programs, for example, a general-purpose smartphone or a personal computer in addition to a server.

  Further, for example, a recording medium including such a program is not only constituted by a removable medium (not shown) distributed separately from the apparatus main body in order to provide the user with the program, but also a state in which the recording medium is pre-installed in the apparatus main body. And a recording medium provided to the user.

In this specification, the steps of describing a program recorded on a recording medium are not only performed in chronological order according to the order, but are not necessarily performed in chronological order. This also includes the processing to be executed.
Further, in the present specification, the term system refers to an entire apparatus including a plurality of devices and a plurality of means.

  DESCRIPTION OF SYMBOLS 1 ... Management server, 2 ... User terminal, 11 ... CPU, 12 ... ROM, 13 ... RAM, 14 ... Bus, 15 ... Input / output interface, 16 ... Output unit, 17 input unit, 18 storage unit, 19 communication unit, 20 drive, 30 removable media, 101 action acquisition unit, 102 position Acquisition unit, 103: Extraction unit, 104: Distribution unit, 105: Preference acquisition unit, 201: Means acquisition unit, 202: Designation reception unit, 203: Judgment unit, 204 ··· Determining unit, 401: action DB, 402: position DB, 403: user DB, 404: advertisement DB, 501: means DB, A1, A2: application, D1, D2: advertisement, E1: actual settlement means (settlement means), E2 • Designated settlement means (settlement means), K1, K2 ··· company, N ··· network, P ··· service provider, U ··· user

Claims (2)

In an information processing device that presents an advertisement to a user,
First acquisition means for acquiring first information relating to the user's action history;
Second acquisition means for acquiring second information relating to the position of the user;
Extracting means for extracting an advertisement that is timely for the user based on information including at least the obtained first information and the second information;
Presenting means for presenting the extracted advertisement to the user;
An information processing apparatus comprising: The apparatus further includes a third obtaining unit that obtains third information regarding a product or a service in which the user has an interest or interest,
The extracting means further comprises:
Extracting an advertisement that is timely for the user based on the acquired third information;
The information processing device according to claim 1.

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