CN105488693A - Supermarket marketing and shopping system and method based on intelligent shopping cart - Google Patents
Supermarket marketing and shopping system and method based on intelligent shopping cart Download PDFInfo
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- CN105488693A CN105488693A CN201510847409.1A CN201510847409A CN105488693A CN 105488693 A CN105488693 A CN 105488693A CN 201510847409 A CN201510847409 A CN 201510847409A CN 105488693 A CN105488693 A CN 105488693A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0219—Discounts or incentives, e.g. coupons or rebates based on funds or budget
Abstract
The invention relates to a supermarket marketing and shopping system and a supermarket marketing and shopping method based on an intelligent shopping cart. The problem that the sales volume is influenced due to the fact that when shopping, people do not know whether a commodity is in stock, as well as the specific position and the price of the commodity, and shoppers do not pay attention to the commodity as improper layout is solved. The system comprises an intelligent shopping cart terminal, a commodity terminal, a local area server terminal and a cashier terminal; and the intelligent shopping cart comprises a computer unit, a scanner unit and a wireless communication unit. A plurality of marketing schemes including operation programs and marketing conditions are configured in the computer unit, and the computer unit computes a discount value according to the operational circumstance of the shopper on the operation program, and guides the shopper for shopping through the marketing conditions. According to the supermarket marketing and shopping system, the shopper can obtain own required commodity information conveniently, and the problem of wasting time and labor for searching is avoided. Therefore, the shopper ignores the influence of the supermarket layout and brands, and traverses the commodities according to the obtained discount and the market conditions, thus the commodity sales are improved.
Description
Technical field
The present invention relates to a kind of marketing shopping technical field, especially a kind of shopping is related to time saving and energy saving, shopper can be made to depart from the impact of supermarket article layout, guide shopper selective, the marketing purchase system of the supermarket based on Intelligent shopping trolley of shopping targetedly and method.
Background technology
Along with improving constantly of expanding economy and living standards of the people, increasing supermarket becomes increasing, the kind of commodity gets more and more, when people enjoy the prosperity that rapid economic development brings, in the face of a feast for the eyes commodity, often do not know when people want the commodity finding oneself to want whether the particular location of commodity and the price of commodity and the commodity oneself will found exist in this supermarket and the many difficulties such as to take time and effort.Same problem also annoyings businessman, a feast for the eyes commodity, though by category layout, but those consumers always buy those famous brands or commodity at a low price, and for some best buys and lucrative, the means of promotion is done and is done, and is still trading volume effect weak.
Summary of the invention
The present invention mainly solves people in prior art and wants often not know whether commodity exist during the commodity finding oneself to want, and the price of commodity particular location and commodity, make the problem of people's effort again consuming time when supermarket shopping, provide the marketing purchase system of the supermarket based on Intelligent shopping trolley and method that a kind of shopper of making conveniently can obtain the merchandise news oneself wanted.
Another goal of the invention of the present invention be solve commodity because of display layout, channel layout, category layout problem do not pay close attention to by shopper, affect the problem of sales volume, providing one makes shopper depart from the impact of supermarket article layout, guide shopper selective, the marketing purchase system of the supermarket based on Intelligent shopping trolley of shopping targetedly and method.
Above-mentioned technical matters of the present invention is mainly solved by following technical proposals: a kind of marketing of the supermarket based on Intelligent shopping trolley purchase system, comprise Intelligent shopping trolley end, goods end, local server end and cash register terminal, described Intelligent shopping trolley end comprises computer unit, scanner unit and wireless communication unit, scanning element is connected with computer unit respectively with wireless communication unit, described goods end comprises the RFID label tag unit bound with goods, RFID controller unit, wireless communication unit and RFID label tag unit, RFID controller unit, cash register terminal communication is connected, local server end and RFID controller unit, computer unit connects.
Computer unit is for carrying related software, and the experience scheme of do shopping to merchandise news, marketing and experience of the process relevant information show, and merchandise news comprises trade name, commodity price and distributing position.The RFID label tag unit of scanner unit in items scanning, and the information obtained is sent to computer unit.The integrated WLAN of wireless communication unit, bluetooth 4.0, NFC many kinds of complex techniques, follow but to be not limited to ZIGBEE agreement, CRSMesh agreement etc. integrated.Local server end store commodity information, marketing promotions arrangements information, database.Computer unit, by recommending with the communication acquisition approach of RFID label tag, facilitates shopper to find the commodity of needs, also guides shopper to carry out selectivity shopping according to introductory path simultaneously.Cash register terminal can accept shopper's settlement information that computer unit sends, and carries out accounting confirmation.
The present invention installs improvement additional to existing supermarket shopping car, integrated computer unit, scanner unit, wireless communication unit, makes shopper can conveniently obtain the merchandise news oneself wanted, and avoids the problem that oneself finds effort again consuming time.Computer unit according to scanner unit to scanning, can be enumerated the merchandise news bought and show price and discount information, making shopper can have a clear understanding of the shopping environment of oneself in time.
As a kind of preferred version, multiple marketing program is configured with in described computer unit, marketing program comprises running program and marketing condition, and computer unit calculates corresponding discount value according to shopper to the operational circumstances of current operation program, and by marketing conditions leading, shopper does shopping accordingly.This programme guides shopper to do shopping by marketing program, has broken away from the problem that the sales promotion shopping activity schemes such as supermarket commodity display layout, channel layout, category layout are weak in brand promotion, trading volume lifting.Marketing condition can set according to demand, market term restriction discount type of service or scope, guides shopper to carry out traversal commodity and shopping according to marketing condition like this.
As a kind of preferred version, also include cloud server end, described cloud server end is connected with local server end.Send shopping information, shopping path to cloud server end, by Conceptual Modeling, for future, data separate, the automatic marketing activity tissue of machine algorithm will create basis greatly.
Based on a supermarket marketing purchase method for Intelligent shopping trolley, comprise the following steps:
S1. shopper selects marketing program to go forward side by side line operate by computer unit;
S2. computer unit calculates corresponding discount value according to the operational circumstances of shopper to current marketing program running program, and is done shopping by marketing conditions leading shopper;
S3. shopper's free choice of goods scanning by scanner unit, the information of the commodity that scanner unit scans by computer unit processes according to discount value, then compares with the corresponding commodity information obtained from local server end and shows;
S4. in shopper's confirmation, after Step Information, budget and balance is entered;
S5. cash register terminal items scanning information, and contrast with budget and balance information, carry out accounting and confirm.The present invention makes shopper obtain discount by marketing program, and goes to guide shopper according to the marketing condition in marketing program as commodity price goes to carry out shopping activity according to discount.Shopper is made to ignore the impact of the display layout in supermarket, channel layout, commodity category brand like this, but according to obtain discount and carry out traversal commodity according to marketing condition, and then reach at ordinary times some commodity because display is improper or display position is bad, or the problem that channel layout and being not easy is concerned about by shopper, improve Sales Volume of Commodity.
As a kind of preferred version, running program comprises some outposts of the tax office, and step S2-S3 is repeated at each outpost of the tax office, after shopper is to the display of commodity information input validation instruction of the current outpost of the tax office, the current outpost of the tax office confirms, enters next outpost of the tax office, until complete all outposts of the tax office, enter step S4.Can arrange outpost of the tax office quantity according to demand, each outpost of the tax office includes respective running program and marketing condition, after the discount obtaining the outpost of the tax office, guides shopper to do shopping according to the marketing condition at this outpost of the tax office.
As a kind of preferred version, described running program comprises games, and running program provides phase reserved portion according to the game result of shopper, and the score of running program is worth corresponding with merchandise discount, and score is carried out calculating and converted discount value to by computer unit.
As a kind of preferred version, in step S4, the process of budget and balance comprises:
S41. computer unit initiates the inquiry whether entering budget and balance, after receiving comformed information, enter budget and balance;
S42. relevant marketing program operational circumstances, discount value, the merchandise news of choosing are sent to cash register terminal by computer unit.
As a kind of preferred version, the process adjusting confirmation in step S5 comprises: whether cash register terminal has the commodity of the condition of exceeding according to marketing condition judgment, then the information of the commodity meeting marketing condition is shown, information comprises operational circumstances, the discount value of acquisition, the allowance amount of money of running program, is itemized separately by the commodity exceeding marketing condition.The marketing condition related in this programme sets according to businessman's demand, is not limited to certain specified conditions.This programme is to provide the processing scheme that the commodity in the end adjusting confirmation occur when not meeting marketing condition, is itemized separately by the commodity exceeding marketing condition, is then confirmed whether that buying clearing determines by shopper.
As a kind of preferred version, after step 2, also comprise the step that recommendation paths is set up:
S21. the RFID label tag unit communication near computer unit and shopping cart, obtains the merchandise news of binding with RFID label tag unit, according to the current location of these merchandise news determination shopping carts;
S22. shopping cart current location information is sent to local server end, local server end sends the information of coupling marketing condition to computer unit;
S23. the marketing conditional filtering that computer unit is corresponding according to discount value goes out qualified commodity, obtains the positional information of these commodity, shopping cart according to current location and obtain product locations information and set up recommendation paths and show.Computer unit can be set up path and recommend according to marketing condition, commodity RFID label tag unit information, and direct customers goes selectivity to do shopping by Related shopper path.
Therefore, advantage of the present invention is: 1. install improvement additional to existing supermarket shopping car, integrated computer unit, scanner unit, wireless communication unit, makes shopper can conveniently obtain the merchandise news oneself wanted, and avoids the problem that oneself finds effort again consuming time.Computer unit according to scanner unit to scanning, can be enumerated the merchandise news bought and show price and discount information, making shopper can have a clear understanding of the shopping environment of oneself in time.2. go to guide shopper according to the marketing condition in marketing program as commodity price goes to carry out shopping activity according to discount.Shopper is made to ignore the impact of the display layout in supermarket, channel layout, commodity category brand like this, but according to obtain discount and carry out traversal commodity according to marketing condition, and then reach at ordinary times some commodity because display is improper or display position is bad, or the problem that channel layout and being not easy is concerned about by shopper, improve Sales Volume of Commodity.
Accompanying drawing explanation
Accompanying drawing 1 is a kind of structural representation of the present invention;
Accompanying drawing 2 is a kind of schematic flow sheets of the present invention.
1-shopping cart end 2-goods end 3-local server end 4-cloud server end 5-computer unit 6-wireless communication unit 7-scanner unit 8-RFID tag unit 9-RFID controller unit 10-processing module 11-display module 12-carries wireless communication module.
Embodiment
Below by embodiment, and by reference to the accompanying drawings, technical scheme of the present invention is described in further detail.
Embodiment:
A kind of marketing of the supermarket based on Intelligent shopping trolley of the present embodiment purchase system, as shown in Figure 1, comprises Intelligent shopping trolley end 1, goods end 2, local server end 3, cloud server end 4 and cash register terminal 13.Intelligent shopping trolley end comprises computer unit 5, scanner unit 7 and wireless communication unit 6.Computer unit includes again display module 11, processing module 10, carries wireless communication module 12, display module with carry wireless communication module and be connected with processing module respectively.Scanning element and wireless communication unit are connected with the processing module of computer unit respectively.Goods end comprises RFID label tag unit 8, the RFID controller unit 9 bound with goods, and wireless communication unit communicates be connected with RFID label tag unit, RFID controller unit, cash register terminal.Local server end 3 and RFID controller unit, cut local server end and carry wireless communication module with computer unit and be connected.Cloud server end 4 is connected with local server end.Wherein be configured with multiple marketing program in computer unit, marketing program comprises running program and marketing condition, computer unit calculates corresponding discount value according to shopper to the operational circumstances of current operation program, and by marketing conditions leading, shopper does shopping accordingly.
This gives a kind of supermarket based on Intelligent shopping trolley marketing purchase method, as shown in Figure 2, comprise the following steps:
S1. shopper selects marketing program to go forward side by side line operate by computer unit.Marketing program comprises running program and marketing condition, and running program is games, can be arranged to multiple passes mode card, by providing a mark behind each outpost of the tax office; Marketing condition sets usable range, category or the condition that will obtain these discounts at each outpost of the tax office, and such as setting discount is suitable for commodity is 10 yuan.
S2. shopper operates running program, after end, computer unit provides a score, computer unit calculates corresponding discount value according to this score, and now shopper needs to do shopping according to marketing condition selectivity, makes system be done shopping by marketing conditions leading shopper like this;
S21. shopper starts shopping and pushes shopping cart admission passage, and the RFID label tag unit communication near computer unit and shopping cart, obtains the merchandise news of binding with RFID label tag unit, according to the current location of these merchandise news determination shopping carts;
S22. shopping cart current location information is sent to local server end by computer unit, and local server end sends the information of coupling marketing condition to computer unit; The marketing conditional filtering that computer unit is corresponding according to discount value goes out qualified commodity, obtains the positional information of these commodity, shopping cart according to current location and obtain product locations information and set up recommendation paths and show.
S3. shopper's free choice of goods scanning by scanner unit, the information of the commodity that scanner unit scans by computer unit carries out computing according to discount value, and then according to the information of these commodity and the corresponding commodity information obtained from local server end, two information are compared and shown;
S31. shopper confirms the merchandise news by choosing behind the outpost of the tax office, and computer unit judges to confirm the current outpost of the tax office, makes running program enter next outpost of the tax office.
S32. computer unit has judged whether to do shopping in all outposts of the tax office, and this returns step S2 if not, repeats step S2 to step S3; If then enter next step.
S4. the budget and balance stage is entered;
S41. computer unit initiates the inquiry whether entering budget and balance, if shopper clicks confirmation, then enters budget and balance.
S42. relevant marketing program operational circumstances, discount value, the merchandise news of choosing are sent to cash register terminal by computer unit.
S5. cash register terminal items scanning information, and contrast with budget and balance information, carry out accounting and confirm.Whether cash register terminal has the commodity of the condition of exceeding according to marketing condition judgment, then the information of the commodity meeting marketing condition is shown, information comprises operational circumstances, the discount value of acquisition, the allowance amount of money of running program, is itemized separately by the commodity exceeding marketing condition.
Specific embodiment described herein is only to the explanation for example of the present invention's spirit.Those skilled in the art can make various amendment or supplement or adopt similar mode to substitute to described specific embodiment, but can't depart from spirit of the present invention or surmount the scope that appended claims defines.
Although more employ the terms such as shopping cart end, goods end, local server end, cloud server end, computer unit herein, do not get rid of the possibility using other term.These terms are used to be only used to describe and explain essence of the present invention more easily; The restriction that they are construed to any one additional is all contrary with spirit of the present invention.
Claims (9)
1. the marketing of the supermarket based on an Intelligent shopping trolley purchase system, it is characterized in that: comprise Intelligent shopping trolley end (1), goods end (2), local server end (3) and cash register terminal (13), described Intelligent shopping trolley end comprises computer unit (5), scanner unit (7) and wireless communication unit (6), scanning element is connected with computer unit respectively with wireless communication unit, described goods end comprises the RFID label tag unit (8) bound with goods, RFID controller unit (9), wireless communication unit and RFID label tag unit, RFID controller unit, cash register terminal communication is connected, local server end and RFID controller unit, computer unit connects.
2. a kind of marketing of the supermarket based on Intelligent shopping trolley purchase system according to claim 1, it is characterized in that being configured with multiple marketing program in described computer unit, marketing program comprises running program and marketing condition, computer unit calculates corresponding discount value according to shopper to the operational circumstances of current operation program, and by marketing conditions leading, shopper does shopping accordingly.
3. a kind of marketing of the supermarket based on Intelligent shopping trolley purchase system according to claim 1, it is characterized in that also including cloud server end (4), described cloud server end is connected with local server end (3).
4., based on a supermarket marketing purchase method for Intelligent shopping trolley, adopt the system in any one of power 1-3, it is characterized in that comprising the following steps:
S1. shopper selects marketing program to go forward side by side line operate by computer unit;
S2. computer unit calculates corresponding discount value according to the operational circumstances of shopper to current marketing program running program, and is done shopping by marketing conditions leading shopper;
S3. shopper's free choice of goods scanning by scanner unit, the information of the commodity that scanner unit scans by computer unit processes according to discount value, then compares with the corresponding commodity information obtained from local server end and shows;
S4. in shopper's confirmation, after Step Information, budget and balance is entered;
S5. cash register terminal items scanning information, and contrast with budget and balance information, carry out accounting and confirm.
5. a kind of marketing of the supermarket based on Intelligent shopping trolley purchase method according to claim 4, it is characterized in that running program comprises some outposts of the tax office, step S2-S3 is repeated at each outpost of the tax office, after shopper is to the display of commodity information input validation instruction of the current outpost of the tax office, the current outpost of the tax office confirms, enter next outpost of the tax office, until complete all outposts of the tax office, enter step S4.
6. a kind of marketing of the supermarket based on the Intelligent shopping trolley purchase method according to claim 4 or 5, it is characterized in that described running program comprises games, running program provides phase reserved portion according to the game result of shopper, the score of running program is worth corresponding with merchandise discount, and score is carried out calculating and converted discount value to by computer unit.
7. a kind of marketing of the supermarket based on the Intelligent shopping trolley purchase method according to claim 4 or 5, is characterized in that in step S4, the process of budget and balance comprises:
S41. computer unit initiates the inquiry whether entering budget and balance, after receiving comformed information, enter budget and balance;
S42. relevant marketing program operational circumstances, discount value, the merchandise news of choosing are sent to cash register terminal by computer unit.
8. a kind of marketing of the supermarket based on the Intelligent shopping trolley purchase method according to claim 4 or 5, it is characterized in that the process adjusting confirmation in step S5 comprises: whether cash register terminal has the commodity of the condition of exceeding according to marketing condition judgment, then the information of the commodity meeting marketing condition is shown, information comprises operational circumstances, the discount value of acquisition, the allowance amount of money of running program, is itemized separately by the commodity exceeding marketing condition.
9. a kind of marketing of the supermarket based on the Intelligent shopping trolley purchase method according to claim 4 or 5, also comprises the step that recommendation paths is set up after it is characterized in that step 2:
S21. the RFID label tag unit communication near computer unit and shopping cart, obtains the merchandise news of binding with RFID label tag unit, according to the current location of these merchandise news determination shopping carts;
S22. shopping cart current location information is sent to local server end, local server end sends the information of coupling marketing condition to computer unit; The marketing conditional filtering that computer unit is corresponding according to discount value goes out qualified commodity, obtains the positional information of these commodity, shopping cart according to current location and obtain product locations information and set up recommendation paths and show.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510847409.1A CN105488693A (en) | 2015-11-27 | 2015-11-27 | Supermarket marketing and shopping system and method based on intelligent shopping cart |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510847409.1A CN105488693A (en) | 2015-11-27 | 2015-11-27 | Supermarket marketing and shopping system and method based on intelligent shopping cart |
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| CN105488693A true CN105488693A (en) | 2016-04-13 |
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| CN201510847409.1A Pending CN105488693A (en) | 2015-11-27 | 2015-11-27 | Supermarket marketing and shopping system and method based on intelligent shopping cart |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105897908A (en) * | 2016-05-18 | 2016-08-24 | 深圳前海云东家科技有限公司 | Cloud intelligent cashier system and cash register |
| WO2018060774A3 (en) * | 2016-09-29 | 2018-06-07 | Alece Live Inc. | Games and electronic commerce methods and systems |
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| CN104637198A (en) * | 2013-11-14 | 2015-05-20 | 复旦大学 | Intelligent settlement shopping cart system with autonomous tracking function |
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| CN102592229A (en) * | 2012-02-22 | 2012-07-18 | 青岛中科软件股份有限公司 | Intelligent shopping trolley of Internet of things and intelligent shopping mall and supermarket system |
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| WO2018060774A3 (en) * | 2016-09-29 | 2018-06-07 | Alece Live Inc. | Games and electronic commerce methods and systems |
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Application publication date: 20160413 |
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