CN102063679A - Method for realizing conditional sale promotion at POS (Point-Of-Sale) terminal - Google Patents
Method for realizing conditional sale promotion at POS (Point-Of-Sale) terminal Download PDFInfo
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- CN102063679A CN102063679A CN2011100015018A CN201110001501A CN102063679A CN 102063679 A CN102063679 A CN 102063679A CN 2011100015018 A CN2011100015018 A CN 2011100015018A CN 201110001501 A CN201110001501 A CN 201110001501A CN 102063679 A CN102063679 A CN 102063679A
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Abstract
The invention discloses a method for realizing the conditional sale promotion at a POS (Point-Of-Sale) terminal. The method comprises the following steps of: constructing a sale promotion scheme model comprising a sale promotion number, a trigger condition combination and the preference of sale promotion operative trigger appointed types; splitting a function module according to the sale promotion scheme; serially substituting receipt commodities into corresponding function modules and carrying out parallel solving on identical sale promotions; carrying out parallel solving on identical conditions of the identical sale promotions to obtain local optimal solutions of each sale promotion subcondition; respectively combining the local optimal solutions reached by all the sale promotion subconditions into the solutions of each sale promotion; and combining the solutions of each sale promotion into the solution of the whole receipt. By adopting the technical scheme, a sale promotion scheme can be flexibly set, and the execution efficiency of the sale promotion scheme can be improved.
Description
Technical field
The present invention relates to the corporate information technology field, relate in particular to the method for a kind of POS of realization terminal condition sales promotion.
Background technology
Sales promotion is the main means of retailer's marketing, and its core is to attract the guest by colourful advertising campaign, improves objective unit price, finally reaches the purpose that improves sale, expansion brand, promotes customer loyalty.In advertising campaign in the past, the retailer makes a price reduction by commodity to improve sales volume.Along with increasingly competitive, each businessman has strengthened the dynamics of promoting at a reduced price, often is absorbed in the vicious circle that carries out feverish price war, and retailer and supplier have paid huge cost and cost for frequent price reduction; The consumer also is accustomed to frequent promoting at a reduced price, and promotion effect worse and worse.And promote the lifting to selling at a reduced price, the commodity that often are confined to carry out sales promotion are difficult to play the effect that draws high associated articles and integrated marketing.
The condition sales promotion is that the consumer reaches the preferential activity that businessman's defined terms could be enjoyed.From consumers shopping psychology and shopping behavior,, promote purchase of customer by the design of certain condition.Buy as binding and to give, draw a lottery, purchase on a barter basis, to return certificate etc.Increasing at present supermarket retailer has both at home and abroad used condition sales promotion technology, but mostly exist method single, the shortage system supports, need manually carry out at information desk, the loss of the gross profit of sales promotion can't accurately be adjusted, and the effect analysis of commodity and sales promotion has been brought problems such as technical difficulty.Purchase on a barter basis as the supermarket and to specify the activity of commodity all manually to carry out at information desk, operation is too loaded down with trivial details, lacks the interaction with client, is difficult to get a desired effect.
From present domestic supermarket management software situation, though the function that relates to the condition sales promotion is all arranged, but solving multiple condition sales promotion conflict, all there are such-and-such problem in the promptness and the sharing of promotional discount of improving sales promotion calculating, but make it lack practicality and action row.
Existing sales promotion implementation is in ERP (SAP) system maintenance promotion plan, by passing to the system of shops under the interface.In promotion plan, during singly product specify promotional price, sales promotion to come into force.During the POS items scanning, check promotion plan, get promotional price.This sales promotion implementation can only be realized the promotion method of single product price reduction, and mode is single, and the consumer also is accustomed to frequent promoting at a reduced price, and promotion effect worse and worse; Each Dan Pin can't be adjusted and share to preferential loss accurately; Sales promotion realizes not having extendability, can not satisfy the abundant of business model and change fast by configuration.
Summary of the invention
The objective of the invention is to propose the method for a kind of POS of realization terminal condition sales promotion, promotion plan can be set flexibly, improve the execution efficient of promotion plan.
For reaching this purpose, the present invention by the following technical solutions:
A kind of method that realizes the sales promotion of POS terminal condition may further comprise the steps:
A, make up the promotion plan model, comprise that sales promotion number, trigger condition combination, sales promotion come into force and trigger the preferential of specified type;
B, split function module according to promotion plan;
C, the serial of receipt commodity is brought into corresponding function module, find the solution similar sales promotion is parallel;
D, find the solution, obtain the subconditional locally optimal solution of each sales promotion the similar condition of similar sales promotion is parallel;
E, the locally optimal solution that the sub-condition of sales promotion is all reached are merged into separating of each sales promotion respectively;
F, merge the separating of separating of each sales promotion as the consumption of whole receipt.
Step B further may further comprise the steps to step F:
Generate the tabulation of receipt commodity, generate the detailed tabulation of the current sales promotion that comes into force, the Hash search generates the tabulation of sales promotion receipt;
Sales promotion receipt tabulation row collection is assigned to corresponding function module by promotion plan;
From an initial solution, circulate towards given general objective, separate element for one that obtains feasible solution;
Merge sub-condition and merge many sales promotion.
The tabulation of sales promotion receipt is according to sales promotion and the positive sequence index of condition, according to price inverted order index.
For different sales promotion or the identical different sub-condition of sales promotion, the Hash search walks abreast, and is the serial mark for the capable collection of commodity in the same sub-condition of same sales promotion.
The promotion plan model also comprises information.
Among the step B, split function module according to commodity amount condition, commodity amount of money condition, commodity coverage condition, member's integral condition or consumption information condition.
Adopted technical scheme of the present invention, by setting up the model of promotion plan, described the condition of all kinds of advertising campaigns, preferential, executive mode and combination thereof clear; Execution algorithm efficiently in the POS terminal parses promotion plan can realize that the optimum of various combination conditions calculates, and when reaching the calculating scale of 1000 Dan Pin of 10 concurrent conditions simultaneously, is no more than 2 seconds computing time; Can adjust preferential exactly and share each sales promotion Dan Pin.
Description of drawings
Fig. 1 is a process flow diagram of realizing the sales promotion of POS terminal condition in the specific embodiment of the invention.
Embodiment
Further specify technical scheme of the present invention below in conjunction with accompanying drawing and by embodiment.
Fig. 1 is a process flow diagram of realizing the sales promotion of POS terminal condition in the specific embodiment of the invention.As shown in Figure 1, the flow process of this realization POS terminal condition sales promotion may further comprise the steps:
Wherein, promotion plan with sales promotion number as unique identification.
The combination of trigger condition constitutes the necessary and sufficient condition that sales promotion comes into force; Trigger condition can have a plurality of, needs to satisfy simultaneously; Each trigger condition, the threshold values that can select a kind of triggering type (commodity amount/commodity amount of money/receipt amount of money/member's type) and trigger; Can select the commodity coverage that comprises or get rid of by various dimensions (department/classification/confession merchant).
Sales promotion comes into force and triggers preferential (new price/price reduction/% discount/whole single price reduction/whole single % discount etc.) of specified type; Preferential commodity coverage can be all and triggers commodity or the high or minimum commodity of designated price; The favourable price scope can be the commodity group of particular commodity price or appointment.
The trigger condition of different brackets can produce the preferential degree of different brackets.
Information is as a class execution result.The combination of different trigger conditions can corresponding different informations.
Promoting at a reduced price is the special case of condition sales promotion.
Above mentality of designing can be described known various types of promotion plans at present, and according to the combination of condition and preferential mode and correlation parameter, can expand polytype promotion plan.
The specific implementation process of combination condition sales promotion algorithm is described below.
For when satisfying the optimum calculating of multiple combination condition, reach index request time response, the sales promotion execution algorithm has been used for reference the thinking of greedy algorithm.Do not take in from total optimization, what draw is in some sense locally optimal solution, or the total optimization approximate solution of separating.Considering that customer consumption is to carry out in the POS terminal, algorithm must be in time efficient, various combinations that therefore not exhaustive all sales promotion exist, but calculate the discount of each commodity sales promotion respectively, and the discount that adds up to all sales promotion is preferential as this consumption.
The combination condition sales promotion is carried out the principle of following and comprised: customer interest maximization, permission repeat discount, avoid negative discount.The basic ideas of combination condition sales promotion algorithm are resolved various promotion rule exactly.
Adopt parallel two table algorithms of sql server database: for reducing double counting and may having negative discounted problem, each sub-sales promotion is only separated once, the different conditions of its different phase is kept in separately the table variable, to guarantee high-performance.
At first, generate receipt commodity tabulation MerchList, the detailed tabulation of the current sales promotion that comes into force of generation PromList.Hash search generates sales promotion receipt tabulation PromMerchList (by sales promotion, according to condition positive sequence index, on selling price inverted order index).
Secondly, the capable collection of PromMerchList is assigned to the respective function module by promotion rule,, this class commodity sales promotion row collection is assigned to " pressing the commodity amount condition " trigger module if " 10 yuan of 3 sales promotion (different 3 commodity) " are arranged.
Once more, according to type and condition to the receipt commodity tabulation carry out parallel search, a certain initial solution from problem circulates towards given general objective, separates element for one that obtains feasible solution; As shown in table 1, it is as follows that client buys commodity: A5 is individual, B3 is individual, C2 is individual, D1 is individual, E1 is individual, and the capable collection of these commodity is assigned among the MerchCountList and (searches for once generation by Hash).
| mKey | Merch | Price | PromoID | CondID | NewPrice | TriValue | CondExeID |
| 1 | A | 7.5 | 100 | 1 | 10 | 3 | 1 |
| 2 | A | 7.5 | 100 | 1 | 10 | 3 | 2 |
| 3 | A | 7.5 | 100 | 1 | 10 | 3 | 3 |
| 4 | A | 7.5 | 100 | 1 | 10 | 3 | 4 |
| 5 | A | 7.5 | 100 | 1 | 10 | 3 | 5 |
| 6 | B | 6.5 | 100 | 1 | 10 | 3 | 1 |
| 7 | B | 6.5 | 100 | 1 | 10 | 3 | 2 |
| 8 | B | 6.5 | 100 | 1 | 10 | 3 | 3 |
| 9 | C | 5.5 | 100 | 1 | 10 | 3 | 1 |
| 10 | C | 5.5 | 100 | 1 | 10 | 3 | 2 |
| 11 | D | 4.5 | 100 | 1 | 10 | 3 | 3 |
| 12 | E | 3.5 | 100 | 1 | 10 | 3 | 4 |
Table 1
This function module is searched for the mark execution in step through 5 iteration by Hash:
CondExeID=1, mark mKey=1,6,9 commodity;
CondExeID=2, mark mKey=2,7,10 commodity;
CondExeID=3, mark mKey=3,8,11 commodity;
CondExeID=4, mark mKey=4,12 commodity;
CondExeID=5, mark the commodity of mKey=5;
For different sales promotion or the identical different sub-condition of sales promotion, the Hash search walks abreast,
For the capable collection of commodity in the same sub-condition of same sales promotion is the serial mark, promptly each TriValue commodity of iteration mark.
At last, merge sub-condition, merge many sales promotion, calculate through this function module, CondExeID=1,2,3 is the receipt optimum solution, preferential respectively:
7.5+6.5+5.5-10＝9.5
7.5+6.5+5.5-10＝9.5
7.5+6.5+4.5-10＝8.5
Receipt information is as follows: original cost 76.00, and preferential 27.5, present price 48.5.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with the people of this technology in the disclosed technical scope of the present invention; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of claim.
Claims (6)
1. a method that realizes the sales promotion of POS terminal condition is characterized in that, may further comprise the steps:
A, make up the promotion plan model, comprise that sales promotion number, trigger condition combination, sales promotion come into force and trigger the preferential of specified type;
B, split function module according to promotion plan;
C, the serial of receipt commodity is brought into corresponding function module, find the solution similar sales promotion is parallel;
D, find the solution, obtain the subconditional locally optimal solution of each sales promotion the similar condition of similar sales promotion is parallel;
E, the locally optimal solution that the sub-condition of sales promotion is all reached are merged into separating of each sales promotion respectively;
F, merge the separating of separating of each sales promotion as the consumption of whole receipt.
2. a kind of method that realizes the sales promotion of POS terminal condition according to claim 1 is characterized in that, step B further may further comprise the steps to step F:
Generate the tabulation of receipt commodity, generate the detailed tabulation of the current sales promotion that comes into force, the Hash search generates the tabulation of sales promotion receipt;
Sales promotion receipt tabulation row collection is assigned to corresponding function module by promotion plan;
From an initial solution, circulate towards given general objective, separate element for one that obtains feasible solution;
Merge sub-condition and merge many sales promotion.
3. a kind of method that realizes the sales promotion of POS terminal condition according to claim 2 is characterized in that, the sales promotion receipt is tabulated according to sales promotion and the positive sequence index of condition, according to price inverted order index.
4. a kind of method that realizes the sales promotion of POS terminal condition according to claim 2, it is characterized in that, for different sales promotion or the identical different sub-condition of sales promotion, the Hash search walks abreast, and is the serial mark for the capable collection of commodity in the same sub-condition of same sales promotion.
5. a kind of method that realizes the sales promotion of POS terminal condition according to claim 1 is characterized in that the promotion plan model also comprises information.
6. a kind of method that realizes the sales promotion of POS terminal condition according to claim 1, it is characterized in that, among the step B, split function module according to commodity amount condition, commodity amount of money condition, commodity coverage condition, member's integral condition or consumption information condition.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107451804A (en) * | 2017-07-28 | 2017-12-08 | 北京三快在线科技有限公司 | Data processing method and its device for POS terminal |
| CN107944663A (en) * | 2017-10-30 | 2018-04-20 | 浙江智尚实业有限公司广州分公司 | A kind of on-line off-line synchronization process product deposits into the management method of pin |
| CN109074594A (en) * | 2016-04-19 | 2018-12-21 | Nec平台株式会社 | Electronic receipt system, electronic receipt center bring down stocks predictive information management method and are stored with the non-transitory computer-readable medium for bringing down stocks predictive information management program |
| CN110097356A (en) * | 2019-05-07 | 2019-08-06 | 苏州达家迎信息技术有限公司 | A kind of method of payment, device, equipment and storage medium |
| CN110111107A (en) * | 2019-05-07 | 2019-08-09 | 苏州达家迎信息技术有限公司 | A kind of method of payment, device, equipment and storage medium |
| CN110659916A (en) * | 2018-06-28 | 2020-01-07 | 北京京东尚科信息技术有限公司 | Order amount splitting method and device |
-
2011
- 2011-01-06 CN CN2011100015018A patent/CN102063679A/en active Pending
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109074594A (en) * | 2016-04-19 | 2018-12-21 | Nec平台株式会社 | Electronic receipt system, electronic receipt center bring down stocks predictive information management method and are stored with the non-transitory computer-readable medium for bringing down stocks predictive information management program |
| CN109074594B (en) * | 2016-04-19 | 2021-12-03 | Nec平台株式会社 | Electronic receipt system, electronic receipt center, stock-keeping prediction information management method, and non-transitory computer-readable medium storing stock-keeping prediction information management program |
| CN107451804A (en) * | 2017-07-28 | 2017-12-08 | 北京三快在线科技有限公司 | Data processing method and its device for POS terminal |
| CN107451804B (en) * | 2017-07-28 | 2021-01-19 | 北京三快在线科技有限公司 | Data processing method and device for POS terminal |
| CN107944663A (en) * | 2017-10-30 | 2018-04-20 | 浙江智尚实业有限公司广州分公司 | A kind of on-line off-line synchronization process product deposits into the management method of pin |
| CN107944663B (en) * | 2017-10-30 | 2021-06-29 | 浙江智尚实业有限公司广州分公司 | Management method for online and offline synchronous processing of product deposit and sale |
| CN110659916A (en) * | 2018-06-28 | 2020-01-07 | 北京京东尚科信息技术有限公司 | Order amount splitting method and device |
| CN110097356A (en) * | 2019-05-07 | 2019-08-06 | 苏州达家迎信息技术有限公司 | A kind of method of payment, device, equipment and storage medium |
| CN110111107A (en) * | 2019-05-07 | 2019-08-09 | 苏州达家迎信息技术有限公司 | A kind of method of payment, device, equipment and storage medium |
| CN110111107B (en) * | 2019-05-07 | 2021-10-26 | 苏州达家迎信息技术有限公司 | Payment method, device, equipment and storage medium |
| CN110097356B (en) * | 2019-05-07 | 2023-08-18 | 苏州达家迎信息技术有限公司 | Payment method, device, equipment and storage medium |
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Application publication date: 20110518 |