CN105338217A - Advertisement derivation application locating and interacting method - Google Patents
Advertisement derivation application locating and interacting method Download PDFInfo
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- CN105338217A CN105338217A CN201410393441.2A CN201410393441A CN105338217A CN 105338217 A CN105338217 A CN 105338217A CN 201410393441 A CN201410393441 A CN 201410393441A CN 105338217 A CN105338217 A CN 105338217A
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Abstract
The invention discloses an advertisement derivation application locating and interacting method. The method comprises a first step of recording all or at least a part of a target video; a second step of extracting each frame of target image of the target video; a third step of searching a plurality of advertisement derivation applications matched with the target images according to the target images; a fourth step of determining sites of the target images according to a mobile terminal; and a fifth step of selecting some of the plurality of advertisement derivation applications that are best matched with the sites. Through adoption of the method, the advertisement derivation applications matched with the video or image, such as review or coupon interaction or push applications and so on, can be searched according to the video or image in the advertisement, so that the interaction between the mobile terminal and the advertisement is increased.
Description
Technical field
The present invention relates to a kind of mobile interactive approach, more particularly, relate to location and interactive approach that a kind of advertisement derives application.
Background technology
Along with the continuous propelling of metro construction, in each big city, subway serves many people as a kind of vehicles of common.Travel to and fro between every day between subway, increasingly simple stroke allows people feel bitter dry.Subway LED media advertisement is that round pedestrian provides the bright spot attracted eyeball.And constantly popularizing along with development of Mobile Internet technology, the interaction between people and content has become a kind of trend.Traditional subway LED advertisement cannot form the interaction between user.
Increasing emerging mobile interactive application is had to arise at present, by the simple motion of the shooting to ad content, obtain prize, define the interaction between people and ad content, allow user to the viewing experience of ad content, become interactive in conjunction with the one of screen by mobile phone, the prize obtained by interaction will be supplied to the perfect product experience of user.
Interaction function class software based on state-of-the-art picture scanning recognition technology can have very high accuracy in picture recognition, by the combination with LED screen, sweep and take the photograph ad content and gain an award, gain an award to businessman, define up-to-date advertisement interactive service pattern.This Pattern completion, from O2O closed loop of receiving the award under line interactive line, allows user can have complete experience for the product of advertisement, supports LBS location, can locate registering of expansion activity simultaneously according to LBS.
Summary of the invention
Object of the present invention aims to provide location and the interactive approach that a kind of advertisement derives application, solves the restriction that multimedia interaction in prior art is only limitted to advertisement itself.
According to the present invention, the location providing a kind of advertisement to derive application and interactive approach, comprise the following steps: step one, records target image whole or at least partially; Step 2, extracts each the frame target image in target image; Step 3, according to target image, multiple advertisements that search and target image match are derivative applies; Step 4, according to the place of mobile terminal determination target image; Step 5, derives a part of selecting in application to mate most with place in multiple advertisement.
According to one embodiment of the invention, step 2 also comprises: divided into groups by the target image in target image, is same group by same or analogous target image merger.
According to one embodiment of the invention, also comprise: the video mated with target image or target image by web search, and the information obtaining video.
According to one embodiment of the invention, the type deriving application according to advertisement connects corresponding mobile terminal application, and the data that mobile terminal is applied are sent to corresponding mobile terminal.
According to one embodiment of the invention, advertisement derives application and comprises interactive application and push application.
According to one embodiment of the invention, the interaction data matched with target image is sent to mobile terminal by interactive application, and the uploading data of mobile terminal receive.
According to one embodiment of the invention, push application and the propelling data matched with target image is sent to mobile terminal.
Have employed technical scheme of the present invention, can search that the advertisement that matches with image or image is derivative apply according to the image in advertisement or image, the mutual or propelling movement of such as comment, coupon etc. is applied, and enriches the interactive of mobile terminal and advertisement with this.
Accompanying drawing explanation
In the present invention, identical Reference numeral represents identical feature all the time, wherein:
Fig. 1 is that advertisement of the present invention derives the location of application and the flow chart of interactive approach;
Fig. 2 is the flow chart of one embodiment of the invention.
Embodiment
Technical scheme of the present invention is further illustrated below in conjunction with drawings and Examples.
Advertisement alleged by the present invention, includes but not limited to be applied to the various videos in roadside subway station, station or market, the Instant Ads information shown by image display.The derivative application of advertisement alleged by the present invention, includes but not limited to the various derivative application such as comment, prize drawing, coupon corresponding with the advertisement that above-mentioned video, image display show.
Therefore, as shown in Figure 1, the invention provides location and interactive approach that a kind of advertisement derives application, mainly comprise the following steps:
Step S1, records target image whole or at least partially.As mentioned above, target image can be one section of complete advertisement video, or a wherein part for advertisement video, is even several fragment wherein or picture.
Step S2, extracts each the frame target image in target image.By multiple target images that advertisement video or one decomposed are in units of frame, namely form the multiple image of advertisement video.Preferably, after having decomposed multiple target image, the target image in target image can also being divided into groups, has been same group by same or analogous target image merger.Such as, target image is the video of an eating and drinking establishment, then the target image about eating and drinking establishment in video can be merged into same group, the target image about concrete food is merged into same group, thus can be convenient to follow-up coupling work.
Step S3, according to target image, multiple advertisements that search and target image match are derivative applies.Continue for above-mentioned eating and drinking establishment, target image can comprise a part of relevant information and a part of irrelevant information.Such as, the image relevant to food and drink StoreFront, or the image that specifically food is correlated with is the relevant information in above-mentioned advertisement, the image relevant to personage is then the irrelevant information in above-mentioned advertisement.In this step, first extract the target image of relevant information, a such as concrete course, then by derivative application of advertisement such as the relevant comment of web search, prize drawing or coupons.
Step S4, according to the place of mobile terminal determination target image.In this step, the present invention can call the GPS of mobile terminal, or is positioned by mobile network, is all the common technological means in this area, therefore repeats no more here.
Step S5, derives a part of selecting in application to mate most with place in multiple advertisement.Continue for above-mentioned eating and drinking establishment, after have passed through location, the place at all relevant eating and drinking establishment searched and mobile terminal place matches by the present invention, selects a wherein immediate Jia Huojijia eating and drinking establishment.
In addition, target image both can be decomposed into multiple target image by the present invention, can also directly process target image, step S6 as shown in Figure 1 and step S7, by the video that web search mates with target image or target image, and obtain the information of video.Here video information can be the relevant information such as publisher, theme of video, is likely directly targeted to advertisement publishers by these information, thus saves middle determining step.
The present invention needs to configure corresponding application and database at mobile terminal and server end simultaneously, and the type deriving application according to advertisement connects corresponding mobile terminal application, and the data that mobile terminal is applied are sent to corresponding mobile terminal.Further, above-mentioned advertisement derives application and comprises interactive application and push application.Interactive application needs mobile terminal and server end to carry out an interactive class application, such as, vote, prize drawing etc., and to push application be that server end sends a class application of information, such as coupon etc. directly to mobile terminal.The interaction data matched with target image is sent to mobile terminal by interactive application, and the uploading data of mobile terminal receive, and pushes application the propelling data matched with target image is sent to mobile terminal.
With reference to Fig. 2, for above-mentioned method, the advertisement being example in order to prize drawing derives the application flow that application illustrates said method.
After starting application, step S11, the camera in calling mobile phone.If malloc failure malloc, as shown in step S12, after also not identifying camera more than 15 seconds, as shown in step S13, prompting None-identified also terminates application.
If can camera be identified, then as shown in step S14, image starting that camera is aimed at the mark record target image at least partially or all, and judge the derivative application of advertisement (prize drawing that namely the present embodiment is illustrated is applied) in this image.Now, the judgement carrying out account belonging to mobile phone is also needed.As shown in step S15, if mobile phone account obtains checking, then as shown in step S17, send prize drawing request, and as shown in step S16, mobile phone is also verified, then perform step S18, carries out mobile phone checking, continues to perform step S17 after having verified.
Finally, if drawing outcomes is for getting the winning number in a bond, then performs step S19, show new interface.
The execution that advertisement illustrated by the present embodiment derives application can also comprise other common application flows, such as:
User checks activity flow process: user can understand at present for which activity.Which is movable popular, carry out, terminate, be about to carry out.User's point opens activity, the details of understanding activity.Comprise movable content, time, prize, participation method, where participation and other information.User's participation activity, obtains lottery drawing machine meeting, successfully draws a lottery, obtain corresponding gift or integration.User participates in registering, and obtains corresponding gift of registering.
Accumulated point exchanging flow process: user obtains integration by participation that is movable and that register.User's cumulative integral, checks what gift the integration of oneself can exchange, and the gift that selection is liked also is exchanged.Check and oneself obtain which gift, check the integration situation of oneself, check the accounts information of oneself and can modify, Modify password etc.
Check other information flows of software: check message, update status etc. that software pushes.In the application of common mobile phone, other information flows of the software in the Changjiang river can comprise: new hand's gift and guide registration, activity, cannot access camera, the abnormal flow process of activity, temporary activity request, registration and login, checking mobile phone, improve personal information and obtain award, accumulated point exchanging, homepage carousel information, check activity or information of registering, check use gift, forget Password.
Those of ordinary skill in the art will be appreciated that, above specification is only one or more execution modes in the numerous embodiment of the present invention, and not uses limitation of the invention.Any equalization for the above embodiment changes, modification and the equivalent technical scheme such as to substitute, as long as spirit according to the invention, all will drop in scope that claims of the present invention protect.
Claims (7)
1. advertisement derives location and an interactive approach for application, it is characterized in that, comprises the following steps:
Step one, records target image whole or at least partially;
Step 2, extracts each the frame target image in described target image;
Step 3, according to described target image, multiple advertisements that search and described target image match are derivative applies;
Step 4, according to the place of mobile terminal determination target image;
Step 5, derives a part of selecting in application to mate most with described place in described multiple advertisement.
2. advertisement as claimed in claim 1 derives location and the interactive approach of application, and it is characterized in that, described step 2 also comprises: divided into groups by the target image in described target image, is same group by same or analogous target image merger.
3. advertisement as claimed in claim 1 derives location and the interactive approach of application, it is characterized in that, also comprises:
By the video that web search mates with described target image or target image, and obtain the information of described video.
4. advertisement as claimed in claim 1 derives location and the interactive approach of application, it is characterized in that, the type deriving application according to described advertisement connects corresponding mobile terminal application, and the data that described mobile terminal is applied is sent to corresponding mobile terminal.
5. advertisement as claimed in claim 1 derives location and the interactive approach of application, it is characterized in that, described advertisement derives application and comprises interactive application and push application.
6. advertisement as claimed in claim 5 derives location and the interactive approach of application, it is characterized in that, the interaction data matched with described target image is sent to mobile terminal by described interactive application, and receives the uploading data of described mobile terminal.
7. advertisement as claimed in claim 5 derives location and the interactive approach of application, it is characterized in that, describedly pushes application the propelling data matched with described target image is sent to mobile terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201410393441.2A CN105338217A (en) | 2014-08-12 | 2014-08-12 | Advertisement derivation application locating and interacting method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410393441.2A CN105338217A (en) | 2014-08-12 | 2014-08-12 | Advertisement derivation application locating and interacting method |
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| CN105338217A true CN105338217A (en) | 2016-02-17 |
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| CN201410393441.2A Pending CN105338217A (en) | 2014-08-12 | 2014-08-12 | Advertisement derivation application locating and interacting method |
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| CN102110267A (en) * | 2009-12-24 | 2011-06-29 | 艺墨文化创意管理股份有限公司 | Method and system for providing discount information |
| CN103077248A (en) * | 2013-01-29 | 2013-05-01 | 俞天力 | Cloud picture processing method and system |
| CN103442067A (en) * | 2013-08-30 | 2013-12-11 | 苏州跨界软件科技有限公司 | Advertising information push system based on geographic positions |
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2014
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Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US20090313127A1 (en) * | 2008-06-11 | 2009-12-17 | Yahoo! Inc. | System and method for using contextual sections of web page content for serving advertisements in online advertising |
| CN102110267A (en) * | 2009-12-24 | 2011-06-29 | 艺墨文化创意管理股份有限公司 | Method and system for providing discount information |
| CN101789111A (en) * | 2009-12-30 | 2010-07-28 | 中国科学院自动化研究所 | Site advertisement and system for real-time interaction of electronic advertisement data |
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Application publication date: 20160217 |
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