CN105282618A - Audience interest statistical method and device for interactive television system - Google Patents
Audience interest statistical method and device for interactive television system Download PDFInfo
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- CN105282618A CN105282618A CN201510713067.4A CN201510713067A CN105282618A CN 105282618 A CN105282618 A CN 105282618A CN 201510713067 A CN201510713067 A CN 201510713067A CN 105282618 A CN105282618 A CN 105282618A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses an audience interest statistical method and device for an interactive television system, and aims to attract users to participate in audience and interaction of a television play video in combination with functions of a mobile terminal. The method comprises the following steps: obtaining user terminal information of users; obtaining information of television programmes, in which a user terminal participates in interaction; and determining interest information of the users to the television programmes according to the information of the television programmes. According to the invention, the information of the interactive television programmes participated by the users is collated and analyzed, such that the time for the users to participate in various kinds of interactive television programmes and evaluation information are obtained; therefore, the interestingness of the users to various kinds of interactive television programmes is determined; audience crowds of the television programmes are facilitated to participate in interaction of the television programmes through interactive information by utilizing the user terminal in a television play video process; the users are attracted to participate in audience and interaction of the television play video; the television programme audience rate is increased; and furthermore, the user participation interaction and the visual experience are improved.
Description
Technical field
The present invention relates to Internet technical field, particularly the method for a kind of TV interaction systems viewing interests statistics and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how to utilize user's data in the past, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides method and the device of a kind of TV interaction systems viewing interests statistics, in order to attract user in conjunction with the function of mobile terminal, the rating of the video that participates in televising is with interactive.
The invention provides the method for a kind of TV interaction systems viewing interests statistics, comprising: the user terminal information obtaining user; Obtain described user terminal and once participate in interactive TV program information; According to described TV program information, determine the interest information of described user to described TV programme.
Wherein, the described user terminal of described acquisition once participated in interactive TV program information and comprised: the classification information obtaining described TV programme; Calculate the number of times that described user participates in interactive TV program of all categories.
Wherein, the described user of described calculating also comprises after participating in the number of times of interactive TV program of all categories: the feedback information obtaining described user.
Wherein, after the feedback information of the described user of described acquisition, also comprising: the number of times participating in interactive TV program of all categories according to described user, arranging for determining the number of times weight coefficient of described user to the interest information of all kinds of interactive TV program; Participating in the feedback information of interactive TV program of all categories according to described user, arranging for determining the feedback weight coefficient of described user to the interest information of all kinds of interactive TV program.
Wherein, described according to described TV program information, determine the interest information of described user to described TV programme, comprising: according to set number of times weight coefficient and feedback weight coefficient, determine the interest-degree information of described user to interactive TV program of all categories.
The device that the present invention also provides a kind of TV interaction systems viewing interests to add up, comprising: end message module, for obtaining the user terminal information of user; Program information module, once participated in interactive TV program information for obtaining described user terminal; Interest determination module, for according to described TV program information, determines the interest information of described user to described TV programme.
Wherein, described program information module comprises: class location, for obtaining the classification information of described TV programme; Secondary counting unit, participates in the number of times of interactive TV program of all categories for calculating described user.
Wherein, also comprise: feedback information unit, for obtaining the feedback information of described user.
Wherein, also comprising: number of times weight unit, for participating in the number of times of interactive TV program of all categories according to described user, arranging for determining the number of times weight coefficient of described user to the interest information of all kinds of interactive TV program; Feedback weight unit, for participating in the feedback information of interactive TV program of all categories according to described user, is arranged for determining the feedback weight coefficient of described user to the interest information of all kinds of interactive TV program.
Wherein, described interest determination module comprises: interest-degree determining unit, for according to set number of times weight coefficient and feedback weight coefficient, determines the interest-degree information of described user to interactive TV program of all categories.
The present invention carries out finishing analysis by the interactive TV program information participated in user, and and then obtain user participate in all kinds of interactive TV program number of times and obtain evaluation information, by above-mentioned information, determine the interest-degree of user for all kinds of interactive TV program, for TV interaction systems provides powerful information management capability, be beneficial to and improve the enthusiasm that user participates in the interactive information for the configuration of interactive TV video frequency program.Be more conducive to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of TV interaction systems viewing interests statistics that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of TV interaction systems viewing interests statistics that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
A kind of method that the embodiment of the present invention provides TV interaction systems viewing interests to add up, see Fig. 1, comprising:
S100 obtains the user terminal information of user;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
By user terminal information, obtain user profile, according to user specific information, attract user to participate in TV interaction program.
S200 obtains described user terminal and once participated in interactive TV program information;
Participate in the user profile of concrete a certain interactive TV program by obtaining, the information such as interactive information, the response message done and interactive feedback information that user participates in, to user profile.
S300, according to described TV program information, determines the interest information of described user to described TV programme.
Participate in the user profile of interactive TV program by user, the information such as interactive information, the response message done and interactive feedback information that user participates in, determine the interested programme information of user.
Preferably, the described user terminal of described acquisition once participated in interactive TV program information and comprised: the classification information obtaining described TV programme; Calculate the number of times that described user participates in interactive TV program of all categories.
To the interactive TV program of each classification, calculate the number of times that this user participates in this classification program.
Preferably, the described user of described calculating also comprises after participating in the number of times of interactive TV program of all categories: the feedback information obtaining described user.
Usually, user is by participating in interactive TV program, and the feedback information of acquisition at least comprises rank, rewards and/or long-pending grading information.By feedback information, user can be obtained and be good at the field of being proficient in.
Preferably, after the feedback information of the described user of described acquisition, also comprising: the number of times participating in interactive TV program of all categories according to described user, arranging for determining the number of times weight coefficient of described user to the interest information of all kinds of interactive TV program; Participating in the feedback information of interactive TV program of all categories according to described user, arranging for determining the feedback weight coefficient of described user to the interest information of all kinds of interactive TV program.
In sum, by participating in number of times and the feedback information of certain classification TV programme to user, determine the interest of this user to all kinds of TV programme, namely, weight coefficient is arranged to participation number of times, such as, the number of times weight coefficient of user 1 is 40%, and the weight coefficient of feedback information is 60%, and the number of times weight coefficient of user 2 is 70%, and the weight coefficient of feedback information is 50%, when so calculating the interest-degree of user's 1 pair of sport category, consider the number of times A of participate in sports class interaction, obtain the number of times B rewarded.Therefore, the interest-degree of user's 1 pair of sport category is relevant with 40%A and 60%B.
Preferably, described according to described TV program information, determine the interest information of described user to described TV programme, comprising: according to set number of times weight coefficient and feedback weight coefficient, determine the interest-degree information of described user to interactive TV program of all categories.
The method that the embodiment of the present invention provides carries out finishing analysis by the interactive TV program information participated in user, and and then obtain user participate in all kinds of interactive TV program number of times and obtain evaluation information, by above-mentioned information, determine the interest-degree of user for all kinds of interactive TV program, for TV interaction systems provides powerful information management capability, be beneficial to and improve the enthusiasm that user participates in the interactive information for the configuration of interactive TV video frequency program.Be more conducive to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The device that the embodiment of the present invention also provides a kind of TV interaction systems viewing interests to add up, see Fig. 3, comprising: comprising: end message module 31, for obtaining the user terminal information of user; Program information module 32, once participated in interactive TV program information for obtaining described user terminal; Interest determination module 33, for according to described TV program information, determines the interest information of described user to described TV programme.
Preferably, program information module 32 comprises: class location, for obtaining the classification information of described TV programme; Secondary counting unit, participates in the number of times of interactive TV program of all categories for calculating described user.
Preferably, also comprise: feedback information unit, for obtaining the feedback information of described user.
Preferably, also comprising: number of times weight unit, for participating in the number of times of interactive TV program of all categories according to described user, arranging for determining the number of times weight coefficient of described user to the interest information of all kinds of interactive TV program; Feedback weight unit, for participating in the feedback information of interactive TV program of all categories according to described user, is arranged for determining the feedback weight coefficient of described user to the interest information of all kinds of interactive TV program.
Preferably, interest determination module 33 comprises: interest-degree determining unit, for according to set number of times weight coefficient and feedback weight coefficient, determines the interest-degree information of described user to interactive TV program of all categories.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides carries out finishing analysis by the interactive TV program information participated in user, and and then obtain user participate in all kinds of interactive TV program number of times and obtain evaluation information, by above-mentioned information, determine the interest-degree of user for all kinds of interactive TV program, for TV interaction systems provides powerful information management capability, be beneficial to and improve the enthusiasm that user participates in the interactive information for the configuration of interactive TV video frequency program.Be more conducive to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for TV interaction systems viewing interests statistics, is characterized in that, comprising:
Obtain the user terminal information of user;
Obtain described user terminal and once participate in interactive TV program information;
According to described TV program information, determine the interest information of described user to described TV programme.
2. the method for claim 1, is characterized in that, the described user terminal of described acquisition once participated in interactive TV program information and comprises:
Obtain the classification information of described TV programme;
Calculate the number of times that described user participates in interactive TV program of all categories.
3. method as claimed in claim 2, it is characterized in that, the described user of described calculating also comprises after participating in the number of times of interactive TV program of all categories:
Obtain the feedback information of described user.
4. the method for claim 1, is characterized in that, after the feedback information of the described user of described acquisition, also comprises:
Participating in the number of times of interactive TV program of all categories according to described user, arranging for determining the number of times weight coefficient of described user to the interest information of all kinds of interactive TV program;
Participating in the feedback information of interactive TV program of all categories according to described user, arranging for determining the feedback weight coefficient of described user to the interest information of all kinds of interactive TV program.
5. the method for claim 1, is characterized in that, described according to described TV program information, determines the interest information of described user to described TV programme, comprising:
According to set number of times weight coefficient and feedback weight coefficient, determine the interest-degree information of described user to interactive TV program of all categories.
6. a device for TV interaction systems viewing interests statistics, is characterized in that, comprising:
End message module, for obtaining the user terminal information of user;
Program information module, once participated in interactive TV program information for obtaining described user terminal;
Interest determination module, for according to described TV program information, determines the interest information of described user to described TV programme.
7. device as claimed in claim 6, it is characterized in that, described program information module comprises:
Class location, for obtaining the classification information of described TV programme;
Secondary counting unit, participates in the number of times of interactive TV program of all categories for calculating described user.
8. device as claimed in claim 7, is characterized in that, also comprise:
Feedback information unit, for obtaining the feedback information of described user.
9. device as claimed in claim 8, is characterized in that, also comprise:
Number of times weight unit, for participating in the number of times of interactive TV program of all categories according to described user, arranges for determining the number of times weight coefficient of described user to the interest information of all kinds of interactive TV program;
Feedback weight unit, for participating in the feedback information of interactive TV program of all categories according to described user, is arranged for determining the feedback weight coefficient of described user to the interest information of all kinds of interactive TV program.
10. device as claimed in claim 9, it is characterized in that, described interest determination module comprises:
Interest-degree determining unit, for according to set number of times weight coefficient and feedback weight coefficient, determines the interest-degree information of described user to interactive TV program of all categories.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510713067.4A CN105282618A (en) | 2015-10-28 | 2015-10-28 | Audience interest statistical method and device for interactive television system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510713067.4A CN105282618A (en) | 2015-10-28 | 2015-10-28 | Audience interest statistical method and device for interactive television system |
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| CN105282618A true CN105282618A (en) | 2016-01-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510713067.4A Pending CN105282618A (en) | 2015-10-28 | 2015-10-28 | Audience interest statistical method and device for interactive television system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111918112A (en) * | 2020-06-29 | 2020-11-10 | 北京大学 | Video optimization method, device, storage medium and terminal |
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| CN102523511A (en) * | 2011-11-09 | 2012-06-27 | 中国传媒大学 | Network program aggregation and recommendation system and network program aggregation and recommendation method |
| US20130263168A1 (en) * | 2010-07-02 | 2013-10-03 | Joong-in Choi | Cooperative Filtering Algorithm-Based Personal Preference Program Recommendation System for IPTV |
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2015
- 2015-10-28 CN CN201510713067.4A patent/CN105282618A/en active Pending
Patent Citations (3)
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| CN101163196A (en) * | 2007-11-20 | 2008-04-16 | 腾讯科技（深圳）有限公司 | Method, system and equipment to recommend program to television users |
| US20130263168A1 (en) * | 2010-07-02 | 2013-10-03 | Joong-in Choi | Cooperative Filtering Algorithm-Based Personal Preference Program Recommendation System for IPTV |
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| CN111918112A (en) * | 2020-06-29 | 2020-11-10 | 北京大学 | Video optimization method, device, storage medium and terminal |
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