CN105184589A

CN105184589A - Information providing method and apparatus

Info

Publication number: CN105184589A
Application number: CN201510616830.1A
Authority: CN
Inventors: 宁维宇; 李冰冰; 张宇骢; 侯文�; 王蒙
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2015-09-24
Filing date: 2015-09-24
Publication date: 2015-12-23
Anticipated expiration: 2035-09-24
Also published as: CN105184589B

Abstract

The present invention provides an information providing method and apparatus. The method includes the steps as follows: confirming position recommending information corresponding to each of one or more commercial tenants for a user according to the user position relevant information and the position information of each of one or more commercial tenants; and presenting the released information of one or more commercial tenants and the corresponding position recommending information by combining. The method also includes the steps as follows: confirming the presented relevant information corresponding to the released information according to the released information released by the commercial tenants; and confirming the commercial tenant reference information for indicating the presenting effect of the released information on the basis of the presented relevant information of the released information so as to present the commercial tenant reference information corresponding to the released information.

Description

Information providing method and device

Technical field

The present invention relates to field of computer technology, particularly relate to a kind of information providing method and device.

Background technology

In prior art, at ad system etc. for representing in the system that releases news, when representing promotion message etc. for user and releasing news, generally only represent the essential informations such as the title of corresponding trade company, address or web site url, when user wants to obtain the detail information such as the current sales situation of each trade company, need to obtain these information voluntarily by clicking merchant website or sending a telegraph the modes such as merchant store fronts, operating process is comparatively complicated, and efficiency is lower.And, based on the scheme of prior art, general not for information publisher provide current represented release news represent effect, such as, after corresponding promotion message is issued in dining room in existing extension system, generally cannot understand in real time and have how many clients and can come this dining room and how long they probably can arrive.

Therefore, based on the scheme of prior art, user is less by the retrievable information that releases news of trade company, cannot meet consumers' demand, and, trade company cannot experience intuitively current release news represent effect.

Summary of the invention

The object of this invention is to provide a kind of information providing method and device.

According to an aspect of the present invention, provide a kind of for providing the method for recommendation information for user, wherein, described method is further comprising the steps of:

-according to the location dependent information of user, and one or more trade company merchant location information separately, determine the position recommendation information that user is corresponding respectively with described one or more trade companies;

-releasing news of described one or more trade company is presented in combination with corresponding position recommendation information.

According to an aspect of the present invention, additionally provide a kind of for providing the method for trade company's reference information for trade company, wherein, said method comprising the steps of:

-releasing news that trade company is issued, determining to release news with this corresponding represents relevant information;

-release news based on this represent relevant information, determine the trade company's reference information representing effect indicating this to release news, to present and the described described trade company reference information releasing news corresponding.

According to an aspect of the present invention, additionally provide a kind of for providing the information provider unit of recommendation information for user, wherein, described information provider unit also comprises:

For the location dependent information according to user, and one or more trade company merchant location relevant information separately, determine the device of the position recommendation information that user is corresponding respectively with described one or more trade company;

For the device carrying out in combination with corresponding position recommendation information presenting that releases news by described one or more trade company.

According to an aspect of the present invention, additionally provide a kind of for providing the reference generator of trade company's reference information for trade company, wherein, described reference generator comprises:

For releasing news of issuing trade company, determine the corresponding device representing relevant information that releases news with this;

Represent relevant information for what release news based on this, determine the trade company's reference information representing effect indicating this to release news, to present the device with the described described trade company reference information releasing news corresponding.

Compared with prior art, the present invention has the following advantages: the position recommendation information corresponding to this user by representing each trade company to user, make user can recognize the position recommendation informations such as the estimated time of the shops arriving this each trade company respectively, thus facilitate user to select the trade company wanting to patronize in conjunction with the position recommendation information that each trade company is corresponding with self, improve Consumer's Experience; And, trade company's recommendation information of this user is corresponded to by representing each trade company to user, make user can get current such as the selling the details such as relevant information or favor information and arrive estimated time of shops of this each trade company of each trade company immediately, thus facilitate user to select its interested trade company, and obtain these information without the need to user by performing operations such as such as clicking the website of corresponding trade company, decrease user operation, improve efficiency; And, trade company's reference information of effect is represented by providing instruction to release news for trade company, make trade company can understand in real time current this release news one or more predetermined period bring Add User, and, thered is provided trade company's reference information can be determined in conjunction with the positional information of user and history trade company reference information, the accuracy of provided trade company's reference information is provided.

Accompanying drawing explanation

By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:

Fig. 1 illustrates according to of the present invention a kind of for providing the method flow diagram of recommendation information for user;

Fig. 2 illustrates according to of the present invention a kind of for providing the method flow diagram of trade company's reference information for trade company;

Fig. 3 illustrates according to of the present invention a kind of for providing the structural representation of the information provider unit of recommendation information for user.

Fig. 4 illustrates according to of the present invention a kind of for providing the structural representation of the reference generator of trade company's reference information for trade company.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 and Fig. 2 illustrate respectively according to of the present invention a kind of for provide for user recommendation information with a kind of for providing the method flow diagram of trade company's reference information for trade company.Wherein, the method shown in Fig. 1 comprises the method shown in step S101 and step S102, Fig. 2 and comprises step S201 and step S202.

Wherein, method according to the present invention is by being contained in information provider unit in computer equipment and realizing with reference to generator.Described computer equipment comprise a kind of can according in advance setting or the instruction stored, automatically carry out the electronic equipment of numerical evaluation and/or information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.Described computer equipment comprises the network equipment and/or subscriber equipment.Wherein, the described network equipment includes but not limited to the server group that single network server, multiple webserver form or the cloud be made up of a large amount of main frame or the webserver based on cloud computing (CloudComputing), wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computing machine collection.Described subscriber equipment includes but not limited to that any one can to carry out the electronic product of man-machine interaction with user by modes such as keyboard, mouse, telepilot, touch pad or voice-operated devices, such as, personal computer, panel computer, smart mobile phone, PDA, game machine or IPTV etc.Wherein, described subscriber equipment and the network residing for the network equipment include but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN etc.

It should be noted that; described subscriber equipment, the network equipment and network are only citing; other subscriber equipment that is existing or that may occur from now on, the network equipment and networks, as being applicable to the present invention, within also should being included in scope, and are contained in this with way of reference.

With reference to Fig. 1, in step S101, information provider unit is according to the location dependent information of user, and one or more trade company merchant location information separately, determines the position recommendation information that user is corresponding respectively with described one or more trade company.

Wherein, described location dependent information comprises the various information that can be used for geographic position residing for indicating user, such as, and location coordinate information, or address information etc.

Preferably, described location dependent information also comprises motion related information, and described motion related information comprises following at least any one:

1) translational speed information; Translational speed that such as user is current etc.Preferably, the mobile status information that this translational speed information also can comprise the translational speed based on user and determine, such as, walking or drive etc.

2) road information; Such as, can the distance etc. of passing road.

3) traffic information.Such as, the jam situation etc. of road.

Wherein, described position recommendation information includes but not limited to following at least any one information:

1) range information of this merchant store fronts is arrived;

2) route information of this merchant store fronts is arrived;

3) the estimated time information of this merchant store fronts is arrived.

In step s 102, releasing news of described one or more trade company to present with corresponding position recommendation information by information provider unit in combination.

Such as, when generator represents releasing news of trade company to user in searched page, represent with this trade company in this below representing region that releases news corresponding to the position recommendation information of this user, check that this trade company corresponds to the position recommendation information of this user for this user.

Wherein, those skilled in the art according to actual conditions and needs, should be able to adopt multiple ways of presentation, carry out in combination presenting corresponding position recommendation information, repeat no more herein to releasing news of one or more trade company.

Preferably, described method also comprises step S103 (not shown) and step S104 (not shown).

In step s 103, information provider unit obtains the Query Information of described user;

In step S104, information provider unit receives releasing news of the one or more trade companies corresponding with described Query Information.

According to the first example of the present invention, information provider unit and reference generator are all contained in the server of an ad system, user to use in the search engine in smart mobile phone after input inquiry information, information provider unit obtains the Query Information of this user in step s 103, and receives the promotion message info_1 of the food and drink class trade company res_1 matched with this Query Information in step S104.Then, information provider unit in step S101 according to the positional information of the geographical location information of user and this trade company res_1, and based on predetermined walking speed, obtain the estimated time that this user arrives this trade company res_1 position, as the position recommendation information that this user is corresponding with this trade company res_1, and then the promotion message of this trade company and this position recommendation information are presented in combination in the page of search engine.

According to method of the present invention, the position recommendation information of this user is corresponded to by representing each trade company to user, make user can recognize the position recommendation informations such as the estimated time of the shops arriving this each trade company respectively, thus facilitate user to select the trade company wanting to patronize in conjunction with the position recommendation information that each trade company is corresponding with self, improve Consumer's Experience.

According to a preferred embodiment of the present invention, wherein, described method also comprises step S105 (not shown), and described step S102 comprises step S1021 (not shown) further.

In step S105, information provider unit obtains the described one or more trade company trade company recommendation information separately corresponding with described user.

Wherein, described trade company recommendation information includes but not limited to following at least any one information:

1) the sale relevant information of trade company; Such as, the residue room information that the trade company of a dining room class is current, again such as one sales volume or inventory information etc. selling each product of trade company of class.

2) favor information of trade company;

Preferably, described trade company recommendation information also can comprise other and can be used for that represent to user, relevant to trade company information.

Particularly, information provider unit receives its respective trade company's recommendation information from one or more trade company.

In step S1021, the respective trade company's recommendation information of described one or more trade company releasing news separately, described one or more trade company and the position recommendation information corresponding respectively with described one or more trade company present by information provider unit in combination.

Preferably, described method also comprises step S106 (not shown).

In step s 106, information provider unit sends subscription information at least one trade company in described one or more trade company, upgrades its trade company's recommendation information respectively at least one trade company described.

Wherein, described subscription information comprises reserve requests information.

Preferably, described subscription information also can comprise the current location information carrying out the user preengage.

Continue to be described foregoing First example, user clicks the promotion message of this trade company res_1 and preengages at the corresponding reservation page, then information provider unit sends and the subscription information order_1 comprising this user's current location information to this trade company res_1, upgrades its current residue room information for this trade company res_1.

According to the method for this preferred embodiment, trade company's recommendation information of this user is corresponded to by representing each trade company to user, make user can get the details such as the current such as sale relevant information of each trade company or favor information immediately, thus facilitate user to select its interested trade company, and obtain these information without the need to user by performing operations such as such as clicking the website of corresponding trade company, decrease user operation, improve efficiency.

With reference to Fig. 2, in step s 201, that issues trade company with reference to generator releases news, and determines to release news with this corresponding to represent relevant information.

Wherein, release news described in the information relevant to the commodity, service etc. of trade company comprised for presenting.Preferably, release news described in and comprise the advertising message of trade company.

Wherein, described in represent relevant information and comprise the relevant information of the various situation that represents to releasing news, such as, release news carry out the relevant information of each user consumed by this, or represent relevant information of situation etc. to the history that this releases news.

Particularly, generator obtain and this corresponding mode representing relevant information that releases news include but not limited to following at least any one:

1) when represent relevant information comprise can by this release news one or more consumption user of carrying out consuming respective positional information time, described step S201 comprises step S2011 (not shown).

In step S2011, releasing news for trade company, obtaining with reference to generator can by this one or more consumption user positional information separately of carrying out consuming that releases news.

Particularly, with reference to mutual by with GPS (GPS, GlobalPositioningSystem) equipment of generator, the mobile terminal that this one or more consumption user uses is positioned, to obtain its respective positional information.

Preferably, for releasing news, generator is first added up by these one or more users carrying out preengaging that release news, as described consumption user.Then, this one or more consumption user positional information is separately obtained with reference to generator.

Preferably, described method also comprises step S203 (not shown).

In step S203, receive the subscription information from user with reference to generator.

To upgrade based on described subscription information with reference to generator and corresponding represent relevant information with described releasing news.

Continue to be described foregoing First example, this food and drink class trade company res_1 issues this promotion message info_1 in this ad system, and arranging it, to represent the time period be point in every morning 11 to afternoon 1.In 11: 15 morning, receive with reference to generator the subscription information order_1 comprising this user's current location information.Then, with reference to generator based on this subscription information order_1, light 9 users and this user that carry out preengaging as consumption user using what obtain through statistics from the morning 11, thus the relevant information that represents corresponding for this promotion message info_1 is updated to: 10 consumption user positional information separately comprising this user.

2) when representing relevant information and comprising history trade company reference information, described step S201 comprises step S2012 (not shown) and step S2013 (not shown) further.

Wherein, described history trade company reference information comprises this actual user's number brought at one or more history predetermined period that releases news.

In step S2012, obtain described trade company to the described configuration information released news with reference to generator.

Wherein, described configuration information includes but not limited to following at least any one information:

I) trade company arrange this release news represent geographic range;

Ii) trade company arrange this release news represent temporal information; Such as, the issuing time released news or represent this time period released news etc.

In step S2013, with reference to generator based on the described corresponding described configuration information that releases news, obtain corresponding history trade company reference information.

Particularly, with reference to generator based on the described corresponding described configuration information that releases news, obtain the historical data that this releases news, as history trade company reference information.

Preferably, with reference to generator also can based on the described corresponding described configuration information that releases news, acquisition and the configuration information that this releases news similar, release news with this corresponding historical data, as history trade company reference information.

Preferably, described method comprises step S204 (not shown) further.

In step S204, with reference to generator receives and record described trade company feed back, with the described actual user's number releasing news corresponding.

According to the second example of the present invention, market class trade company carries out following setting to its promotion message: represent the time period: every morning 10 to afternoon 3 point; Represent regional extent " region apart within two kilometers, current merchant store fronts position ".Further, receive with reference to generator and record that this trade company feeds back, corresponding with this promotion message actual user's number.In step S2012, this configuration information is obtained with reference to generator, then with reference to generator based on this configuration information and 10: 20 morning of current time, and based on actual user's number that this trade company feeds back, obtain following history trade company reference information: in the past in 100 days, from at 10 o'clock in the morning to 10: 20, this promotion message brings altogether 1000 actual users, and determine in these 1000 users, have 300 users in 5 minutes, arrive this place shops of trade company based on the feedback of this trade company, there are 700 users in 10 minutes, arrive this place shops of trade company.

Then, continue with reference to Fig. 2, in step S202, what release news based on this with reference to generator represents relevant information, determine the trade company's reference information representing effect indicating this to release news, to present and the described described trade company reference information releasing news corresponding.

Preferably, described trade company reference information comprises this and to release news in one or more predetermined amount of time respectively to the number that Adds User that described trade company brings.

Particularly, with reference to generator release news based on this represent relevant information, the mode representing trade company's reference information of effect determining indicating this to release news include but not limited to following at least any one:

1) reference generator is based on described one or more consumption user positional information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

Particularly, with reference to generator based on described one or more consumption user positional information separately, estimate that it arrives the time of place shops of described trade company separately; Then, arrive the time of place shops of described trade company with reference to generator based on each consumption user described in estimating respectively, predict this number that Adds User brought at one or more predetermined amount of time that releases news.

Continue to be described foregoing First example, generator is based on this 10 users positional information separately and the positional information of this merchant store fronts, obtain these 10 users respectively with the air line distance of this trade company res_1 present position, and estimate that it arrives the time in this dining room separately based on the walking speed preset.Then, arrive the time of trade company res_1 respectively based on each consumption user described in estimating with reference to generator, prediction will have 2 and Add User in 5 minutes, 8 will be had to Add User, and obtain trade company's reference information as shown in table 1 below to be presented to this trade company res_1 in 10 minutes.

Table 1

Add User sum	10
		Added User in 5 minutes number	2
Added User in 10 minutes number	8

Preferably, the described relevant information that represents also comprises by this one or more consumption user motion related information separately of carrying out consuming that releases news, with reference to being supplied to device based on the respective positional information of described one or more consumption user and motion related information, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

Wherein, described motion related information comprises the information that the various user of impact arrives the time of place shops of trade company.

Preferably, described motion related information comprises following at least any one:

I) user's mobile status information; Such as, ambulatory status, state etc. of driving.

Ii) road information; Such as, can the distance etc. of passing road.

Iii) traffic information.Such as, the jam situation etc. of road.

Particularly, in conjunction with motion related information, estimate that it arrives the time of place shops of described trade company separately with reference to generator based on the respective positional information of described one or more consumption user; Then, arrive the time of place shops of described trade company with reference to generator based on each consumption user described in estimating respectively, predict this number that Adds User brought at one or more predetermined amount of time that releases news.

2) reference generator is based on described history trade company reference information, determines that this releases news at actual user's number of one or more predetermined period, as trade company's reference information that this releases news.

Continue to be described foregoing second example, with reference to generator based on obtained history trade company reference information, determine average every day from represent this and release news by current time, this releases news and brings 10 actual users, wherein in 5 minutes, bring 3 users, in 10 minutes, bring 7 users, then with reference to generator using these information as trade company's reference information that this releases news.

3) with reference to generator based on the respective positional information of described one or more consumption user and in conjunction with described history trade company reference information, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

Such as, defining 5 users with reference to generator will be released news and consumed by this, and based on its respective positional information, determine that these 5 users will arrive the shops at corresponding trade company place in 5 minutes.And, following history trade company reference information with reference to generator releases news based on this: in the previous year, average every day from represent this and release news by current time, this releases news and brings 10 actual users, and in 5 minutes, bring 2 users, in 10 minutes, bring 8 users.Then reference generator is in conjunction with this history trade company reference information, determines that this releases news and 5 also will be brought to Add User, wherein, bring 1 user in 5 minutes, bring 4 users in 10 minutes.

Preferably, can to obtain based on predetermined time interval multiple exercise above-mentioned steps S201 and step S202 with reference to generator and the trade company's reference information released news described in upgrading.

According to method of the present invention, indicating by providing for trade company the current trade company's reference information representing effect that releases news, making trade company can understand this brought several change that Adds User that releases news in real time; Further, provided trade company's reference information can be determined in conjunction with the positional information of user and history trade company reference information, the accuracy of provided trade company's reference information is provided.

According to a preferred embodiment of the invention, described method also comprises step S205 (not shown).

In step S205, if described in trade company's reference information of releasing news meet default end condition, then stop releasing news represent this with reference to generator.

Preferably, described end condition can be determined based on following at least any one information:

1) number threshold value is consumed;

2) the issuing time configuration information etc. released news.

Continue foregoing First example is described, this trade company res_1 be promotion message info_1 preset end condition be: Add User number reach 20.Constantly trade company's reference information is upgraded based on the step of predetermined time interval execution step S1 and step S2 after generator, and, arrive 11: 40 morning, determine that this promotion message info_1 will bring 23 to Add User for this trade company res_1 after 10 minutes with reference to generator, then generator stops representing this promotion message info_1.

According to the method for this preferred embodiment, by stopping when trade company's reference information meets default end condition representing releasing news, what save trade company represents the cost released news, and improves Consumer's Experience further.

Described information provider unit comprises: for the location dependent information according to user, and one or more trade company merchant location relevant information separately, determine the device (hereinafter referred to as " the first determining device 101 ") of the position recommendation information that user is corresponding respectively with described one or more trade company, and for the device (hereinafter referred to as " presenting device 102 ") carrying out in combination with corresponding position recommendation information presenting that releases news by described one or more trade company.

With reference to Fig. 3, the first determining device 101 is according to the location dependent information of user, and one or more trade company merchant location information separately, determines the position recommendation information that user is corresponding respectively with described one or more trade company.

2) road information; Such as, can the distance etc. of passing road.

3) traffic information.Such as, the jam situation etc. of road.

1) range information of this merchant store fronts is arrived;

2) route information of this merchant store fronts is arrived;

3) the estimated time information of this merchant store fronts is arrived.

Present device 102 releasing news of described one or more trade company is presented in combination with corresponding position recommendation information.

Such as, present device 102 when representing releasing news of trade company to user in searched page, represent with this trade company in this below representing region that releases news corresponding to the position recommendation information of this user, check that this trade company corresponds to the position recommendation information of this user for this user.

Preferably, the device that described information provider unit also comprises the Query Information for obtaining described user (schemes not show, hereinafter referred to as " the first acquisition device ") and the device (scheming not show, hereinafter referred to as " information receiver ") released news for receiving the one or more trade companies corresponding with described Query Information.

First acquisition device obtains the Query Information of described user;

Information receiver receives releasing news of the one or more trade companies corresponding with described Query Information.

According to the first example of the present invention, information provider unit and reference generator are all contained in the server of an ad system, user to use in the search engine in smart mobile phone after input inquiry information, the first acquisition device in information provider unit obtains the Query Information of this user, and information receiver receives the promotion message info_1 of the food and drink class trade company res_1 matched with this Query Information.Then, first determining device 101 is according to the positional information of the geographical location information of user and this trade company res_1, and based on predetermined walking speed, obtain the estimated time that this user arrives this trade company res_1 position, as the position recommendation information that this user is corresponding with this trade company res_1, present device 102 and then the promotion message of this trade company and this position recommendation information are presented in combination in the page of search engine.

According to the solution of the present invention, the position recommendation information of this user is corresponded to by representing each trade company to user, make user can recognize the position recommendation informations such as the estimated time of the shops arriving this each trade company respectively, thus facilitate user to select the trade company wanting to patronize in conjunction with the position recommendation information that each trade company is corresponding with self, improve Consumer's Experience.

According to a preferred embodiment of the present invention, wherein, the device that described information provider unit also comprises for obtaining the described one or more trade company corresponding with described user trade company's recommendation information separately (schemes not show, hereinafter referred to as " recommendation acquisition device "), the described device 102 that presents comprises for by described one or more trade company releasing news separately further, described one or more trade company trade company's recommendation information separately, and the device that the position recommendation information corresponding respectively with described one or more trade company carries out presenting in combination (schemes not show, hereinafter referred to as " son presents device ").

Acquisition device is recommended to obtain the described one or more trade company trade company recommendation information separately corresponding with described user.

2) favor information of trade company;

Particularly, acquisition device is recommended to receive its respective trade company's recommendation information from one or more trade company.

Son presents device and the respective trade company's recommendation information of described one or more trade company releasing news separately, described one or more trade company and the position recommendation information corresponding respectively with described one or more trade company is presented in combination.

Preferably, described information provider unit also comprises for sending subscription information at least one trade company in described one or more trade company, the device (figure does not show, hereinafter referred to as " reservation dispensing device ") of its trade company's recommendation information is upgraded respectively at least one trade company described.

Reservation dispensing device sends subscription information at least one trade company in described one or more trade company, upgrades its trade company's recommendation information respectively at least one trade company described.

Continue to be described foregoing First example, user clicks the promotion message of this trade company res_1 and preengages at the corresponding reservation page, then preengage dispensing device to send and the subscription information order_1 comprising this user's current location information to this trade company res_1, upgrade its current residue room information for this trade company res_1.

According to the scheme of this preferred embodiment, trade company's recommendation information of this user is corresponded to by representing each trade company to user, make user can get the details such as the current such as sale relevant information of each trade company or favor information immediately, thus facilitate user to select its interested trade company, and obtain these information without the need to user by performing operations such as such as clicking the website of corresponding trade company, decrease user operation, improve efficiency.

Fig. 4 illustrates according to of the present invention a kind of for providing the structural representation of the reference generator of trade company's reference information for trade company.Comprise with reference to generator according to of the present invention: for releasing news for trade company, obtain and this corresponding device (hereinafter referred to as " the second acquisition device 201 ") representing relevant information that releases news; Relevant information is represented for what release news based on this, determine the trade company's reference information representing effect indicating this to release news, to present and the device of the described described trade company reference information releasing news corresponding (hereinafter referred to as " the second determining device 202 ").

With reference to Fig. 4, the second acquisition device 201 releasing news for trade company, obtaining releases news with this corresponding represents relevant information.

Particularly, second acquisition device 201 obtain and this corresponding mode representing relevant information that releases news include but not limited to following at least any one:

1) when represent relevant information comprise can by this release news one or more consumption user of carrying out consuming respective positional information time, described first acquisition device 1 comprises for releasing news for trade company, obtain with can by the device of this one or more consumption user positional information separately of carrying out consuming that releases news (scheming not show, hereinafter referred to as " position acquisition device ").

Releasing news for trade company, position acquisition device obtains can by this one or more consumption user positional information separately of carrying out consuming that releases news.

Particularly, mutual by with GPS (GPS, GlobalPositioningSystem) equipment of position acquisition device, positions the mobile terminal that this one or more consumption user uses, to obtain its respective positional information.

Preferably, for releasing news, with reference to generator statistics by these one or more users carrying out preengaging that release news, as described consumption user.Then, position acquisition device obtains this one or more consumption user positional information separately.

Preferably, described method also comprises the device (figure does not show, hereinafter referred to as " reservation receiving trap ") for receiving the subscription information from user.

Reservation receiving trap receives the subscription information from user.

Second acquisition device 201 upgrades based on described subscription information and corresponding represents relevant information with described releasing news.

Continue to be described foregoing First example, this food and drink class trade company res_1 issues this promotion message info_1 in this ad system, and arranging it, to represent the time period be point in every morning 11 to afternoon 1.In 11: 15 morning, reservation receiving trap received the subscription information order_1 comprising this user's current location information.Then, second acquisition device 201 is based on this subscription information order_1, light 9 users and this user that carry out preengaging as consumption user using what obtain through statistics from the morning 11, thus the relevant information that represents corresponding for this promotion message info_1 is updated to: 10 consumption user positional information separately comprising this user.

2) when representing relevant information and comprising history trade company reference information, described second acquisition device 201 comprises further (schemes not show for obtaining the device of described trade company to the described configuration information released news, hereinafter referred to as " arranging acquisition device ") and for based on the described corresponding described configuration information that releases news, obtain the device (figure does not show, hereinafter referred to as " history acquisition device ") of corresponding history trade company reference information.

Acquisition device is set and obtains described trade company to the described configuration information released news.

I) trade company arrange this release news represent geographic range;

History acquisition device based on the described corresponding described configuration information that releases news, obtain corresponding history trade company reference information.

Particularly, history acquisition device based on the described corresponding described configuration information that releases news, obtain the historical data that this releases news, as history trade company reference information.

Preferably, history acquisition device also can based on the described corresponding described configuration information that releases news, obtain similar with the configuration information that this releases news, release news with this corresponding historical data, as history trade company reference information.

Preferably, described with reference to generator comprise further for receive and record described trade company feedback, with the device (scheming not show, hereinafter referred to as " pen recorder ") of the described actual user's number releasing news corresponding.

Pen recorder receive and record described trade company feedback, with the described actual user's number releasing news corresponding.

According to the second example of the present invention, market class trade company carries out following setting to its promotion message: represent the time period: every morning 10 to afternoon three point; Represent regional extent " region apart within two kilometers, current merchant store fronts position ".Further, pen recorder receive and record this trade company feedback, with the described actual user's number releasing news corresponding.Acquisition device is set and obtains this configuration information, then generator is based on this configuration information and 10: 20 morning of current time, actual user's number that history acquisition device feeds back based on this trade company, obtain following history trade company reference information: in the past in 100 days, from at 10 o'clock in the morning to 10: 20, this promotion message brings altogether 1000 actual users, and determine in these 1000 users, have 300 users in 5 minutes, arrive this place shops of trade company based on the feedback of this trade company, there are 700 users in 10 minutes, arrive this place shops of trade company.

Then, continue with reference to Fig. 4, what the second determining device 202 released news based on this represents relevant information, determines the trade company's reference information representing effect indicating this to release news, to present and the described described trade company reference information releasing news corresponding.

Particularly, what the second determining device 202 released news based on this represents relevant information, the mode representing trade company's reference information of effect determining indicating this to release news include but not limited to following at least any one:

1) described second determining device 202 comprises for based on described one or more consumption user positional information separately, determine that this releases news in one or more predetermined amount of time respectively to the number that Adds User that described trade company brings, as the device (figure does not show, hereinafter referred to as " the first sub-determining device ") of this trade company's reference information released news.

First sub-determining device, based on described one or more consumption user positional information separately, determines that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

Described first sub-determining device comprises further: for based on described one or more consumption user positional information separately, estimate that (figure does not show its device arriving the time of place shops of described trade company separately, hereinafter referred to as " time estimation device "), with the time for arriving place shops of described trade company respectively based on each consumption user described in estimating, predict this device (figure does not show, hereinafter referred to as " prediction unit ") Adding User several brought at one or more predetermined amount of time that releases news.

Particularly, time estimation device, based on described one or more consumption user positional information separately, estimates that it arrives the time of place shops of described trade company separately; Then, prediction unit arrives the time of place shops of described trade company respectively based on each consumption user described in estimating, and predicts this number that Adds User brought at one or more predetermined amount of time that releases news.

Continue to be described foregoing First example, time estimation device is based on this 10 users positional information separately and the positional information of this merchant store fronts, obtain these 10 users respectively with the air line distance of this merchant store fronts present position, and estimate that it arrives the time in this dining room separately based on the walking speed preset.Then, prediction unit arrives the time of place shops of described trade company respectively based on each consumption user described in estimating, prediction will have 2 and Add User in 5 minutes, 8 will be had to Add User, and obtain trade company's reference information as shown in table 2 below to be presented to this trade company in 10 minutes.

Table 2

Preferably, the described relevant information that represents also comprises by this one or more consumption user motion related information separately of carrying out consuming that releases news, described second determining device 202 comprises for based on the respective positional information of described one or more consumption user and motion related information further, determine that this releases news in one or more predetermined amount of time respectively to the number that Adds User that described trade company brings, as the device (figure does not show, hereinafter referred to as " the second sub-determining device ") of this trade company's reference information released news.

Second sub-determining device is based on the respective positional information of described one or more consumption user and motion related information, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

Ii) road information; Such as, can the distance etc. of passing road.

Iii) traffic information.Such as, the jam situation etc. of road.

Particularly, the second sub-determining device in conjunction with motion related information, estimates that it arrives the time of place shops of described trade company separately based on the respective positional information of described one or more consumption user; Then, the second sub-determining device arrives the time of place shops of described trade company respectively based on each consumption user described in estimating, and predicts this number that Adds User brought at one or more predetermined amount of time that releases news.

2) the second determining device 202 comprises for based on described history trade company reference information, determine that this releases news at actual user's number of one or more predetermined period, as the device (figure does not show, hereinafter referred to as " the 3rd sub-determining device ") of this trade company's reference information released news.

3rd sub-determining device, based on described history trade company reference information, determines that this releases news at actual user's number of one or more predetermined period, as trade company's reference information that this releases news.

Continue to be described foregoing second example, 3rd sub-determining device is based on obtained history trade company reference information, determine average every day from represent this and release news by current time, this releases news and brings 10 actual users, wherein in 5 minutes, bring 3 users, in 10 minutes, bring 7 users, then with reference to generator using these information as trade company's reference information that this releases news.

3) the second determining device 202 is based on the respective positional information of described one or more consumption user and in conjunction with described history trade company reference information, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

Such as, the second determining device 202 defines 5 users and will be released news and consumed by this, and based on its respective positional information, determines that these 5 users will arrive the shops at corresponding trade company place in 5 minutes.And, the following history trade company reference information that determining device 202 releases news based on this: in the previous year, average every day from represent this and release news by current time, this releases news and brings 10 actual users, and in 5 minutes, bring 2 users, in 10 minutes, bring 8 users.Then the second determining device 202 is in conjunction with this history trade company reference information, determines that this releases news and 5 also will be brought to Add User, wherein, bring 1 user in 5 minutes, bring 4 users in 10 minutes.

Preferably, the second acquisition device 201 and the second determining device 202 can operate accordingly based on predetermined time interval multiple exercise respectively and obtain and the trade company's reference information released news described in upgrading.

According to the solution of the present invention, indicating by providing for trade company the current trade company's reference information representing effect that releases news, making trade company can understand this brought several change that Adds User that releases news in real time; Further, provided trade company's reference information can be determined in conjunction with the positional information of user and history trade company reference information, the accuracy of provided trade company's reference information is provided.

According to a preferred embodiment of the invention, if described with reference to generator also comprise for described in trade company's reference information of releasing news meet default end condition, then stop this device (figure does not show, hereinafter referred to as " termination demonstration device ") represented that releases news.

If described in trade company's reference information of releasing news meet default end condition, then stop demonstration device and stop releasing news represent this.

1) number threshold value is consumed;

2) the issuing time configuration information etc. released news.

Continue to be described foregoing First example, the end condition that this trade company presets is: the number that Adds User reaches 20.The operation constantly performing the second acquisition device 201 and the second determining device 202 based on predetermined time interval after generator upgrades trade company's reference information, and, arrive 11: 40 morning, generator is determined that this releases news and 23 will be brought to Add User for this trade company after 10 minutes, then stop demonstration device and stop releasing news represent this.

According to this preferred embodiment, by stopping when trade company's reference information meets default end condition representing releasing news, what save trade company represents the cost released news, and improves Consumer's Experience further.

Software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each function or step.

In addition, a part of the present invention can be applied to computer program, such as computer program instructions, when it is performed by computing machine, by the operation of this computing machine, can call or provide according to method of the present invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or moveable recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment run according to described programmed instruction.At this, comprise a device according to one embodiment of present invention, this device comprises the storer for storing computer program instructions and the processor for execution of program instructions, wherein, when this computer program instructions is performed by this processor, trigger this plant running based on the aforementioned method according to multiple embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in system claims or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.

Although show and describe exemplary embodiment especially above, it will be appreciated by those skilled in the art that when not deviating from the spirit and scope of claims, can change to some extent in its form and details.Here sought protection is set forth in the dependent claims.Define in following numbering clause each embodiment these and other in:

1., for providing a method for recommendation information for user, wherein, said method comprising the steps of:

2. the method according to clause 1, wherein, described method is further comprising the steps of:

-obtain the described one or more trade company trade company recommendation information separately corresponding with described user;

Wherein, the described step carrying out in combination presenting with corresponding position recommendation information of releasing news by described one or more trade company is further comprising the steps:

-the respective trade company's recommendation information of described one or more trade company releasing news separately, described one or more trade company and the position recommendation information corresponding respectively with described one or more trade company are presented in combination.

3. the method according to clause 1 or 2, wherein, described location dependent information also comprises motion related information, and described motion related information comprises following at least any one:

-translational speed information;

-road information;

-traffic information.

4. the method according to any one of clause 1 to 3, wherein, described method is further comprising the steps of:

-send subscription information at least one trade company in described one or more trade company, upgrade its trade company's recommendation information respectively at least one trade company described.

5. the method according to any one of clause 1 to 4, wherein, described method is further comprising the steps of:

-obtain the Query Information of described user;

-receive releasing news of the one or more trade companies corresponding with described Query Information.

6., for providing a method for trade company's reference information for trade company, wherein, said method comprising the steps of:

7. the method according to clause 6, wherein, representing that relevant information comprises can by this one or more consumption user positional information separately of carrying out consuming that releases news, described releasing news for trade company, obtains and comprises the following steps with this corresponding step representing relevant information that releases news:

-releasing news for trade company, obtaining can by this one or more consumption user location dependent information separately carrying out consuming that releases news;

Wherein, described release news based on this represent relevant information, determine the trade company's reference information representing effect indicating this to release news, comprise the following steps with the step of the described described trade company reference information releasing news corresponding to present:

-based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as trade company's reference information that this releases news.

8. the method according to clause 7, wherein, described based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as comprising the following steps of this trade company's reference information released news:

-based on described one or more consumption user location dependent information separately, estimate that it arrives the time of place shops of described trade company separately;

-time of place shops of described trade company is arrived respectively based on each consumption user described in estimating, predict this number that Adds User brought at one or more predetermined amount of time that releases news.

9. the method according to clause 6, wherein, described in represent relevant information and comprise history trade company reference information, wherein, described history trade company reference information comprises this actual user's number brought at one or more history predetermined period that releases news;

Wherein, described release news based on this represent relevant information, determine the trade company's reference information representing effect indicating this to release news, further comprising the steps with what present with the described described trade company reference information releasing news corresponding:

-based on described history trade company reference information, determine that this releases news at actual user's number of one or more predetermined period, as trade company's reference information that this releases news.

10. the method according to clause 9, wherein, described method is further comprising the steps:

-receive and record described trade company feedback, with the described actual user's number releasing news corresponding.

11. methods according to any one of clause 6 to 10, wherein, described method is further comprising the steps of:

-receive subscription information from user;

Wherein, described releasing news for trade company, the corresponding step representing relevant information of determining to release news with this comprises the following steps:

-to upgrade based on described subscription information and corresponding represent relevant information with described releasing news.

12. 1 kinds for providing the information provider unit of recommendation information for user, wherein, described information provider unit comprises:

13. information provider units according to clause 12, wherein, described information provider unit also comprises:

For obtaining the device of the described one or more trade company corresponding with described user trade company's recommendation information separately;

Wherein, described for the device carrying out in combination presenting with corresponding position recommendation information that releases news of described one or more trade company is comprised further:

For the device that the respective trade company's recommendation information of described one or more trade company releasing news separately, described one or more trade company and the position recommendation information corresponding respectively with described one or more trade company are carried out presenting in combination.

14. information provider units according to clause 12 or 13, wherein, described location dependent information also comprises the motion related information of this user, and described motion related information comprises following at least any one:

-translational speed information;

-road information;

-traffic information.

15. information provider units according to any one of clause 12 to 14, wherein, described information provider unit also comprises:

For sending subscription information at least one trade company in described one or more trade company, upgrade the device of its trade company's recommendation information respectively at least one trade company described.

16. information provider units according to any one of clause 12 to 15, wherein, described information provider unit also comprises:

For obtaining the device of the Query Information of described user;

For receiving the device released news of the one or more trade companies corresponding with described Query Information.

17. 1 kinds, for providing the reference generator of trade company's reference information for trade company, wherein, describedly to comprise with reference to generator:

18. reference generators according to clause 17, wherein, representing that relevant information comprises can by this one or more consumption user location dependent information separately carrying out consuming that releases news, described for releasing news for trade company, obtain and comprise with this corresponding device representing relevant information that releases news:

Wherein, describedly represent relevant information for what release news based on this, determine the trade company's reference information representing effect indicating this to release news, comprise with the device of the described described trade company reference information releasing news corresponding to present:

For based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as the device of trade company's reference information that this releases news.

19. reference generators according to clause 18, wherein, described for based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, the device as this trade company's reference information released news comprises:

For based on described one or more consumption user location dependent information separately, estimate that it arrives the device of the time of place shops of described trade company separately;

For arriving the time of place shops of described trade company respectively based on each consumption user described in estimating, predict this several device that Adds User brought at one or more predetermined amount of time that releases news.

20. reference generators according to clause 19, wherein, described in represent relevant information and comprise history trade company reference information, wherein, described history trade company reference information comprises this actual user's number brought at one or more history predetermined period that releases news;

Wherein, described for based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, the device as this trade company's reference information released news comprises further:

For based on described history trade company reference information, determine that this releases news at actual user's number of one or more predetermined period, as the device of trade company's reference information that this releases news.

21. reference generators according to clause 20, wherein, describedly to comprise with reference to generator further:

For receive and record described trade company feedback, with the device of the described actual user's number releasing news corresponding.

22. reference generators according to any one of clause 17 to 21, wherein, describedly also to comprise with reference to generator:

For receiving the device of the subscription information from user;

Wherein, described for releasing news for trade company, the corresponding device representing relevant information of determining to release news with this comprises:

For upgrading based on described subscription information and the described corresponding device representing relevant information that releases news.

Claims

2. method according to claim 1, wherein, described method is further comprising the steps of:

3. method according to claim 1 and 2, wherein, described location dependent information also comprises motion related information, and described motion related information comprises following at least any one:

-translational speed information;

-road information;

-traffic information.

4. according to the method in any one of claims 1 to 3, wherein, described method is further comprising the steps of:

5. method according to any one of claim 1 to 4, wherein, described method is further comprising the steps of:

-obtain the Query Information of described user;

7. method according to claim 6, wherein, representing that relevant information comprises can by this one or more consumption user positional information separately of carrying out consuming that releases news, described releasing news for trade company, obtains and comprises the following steps with this corresponding step representing relevant information that releases news:

8. method according to claim 7, wherein, described based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, as comprising the following steps of this trade company's reference information released news:

9. method according to claim 6, wherein, described in represent relevant information and comprise history trade company reference information, wherein, described history trade company reference information comprises this actual user's number brought at one or more history predetermined period that releases news;

10. method according to claim 9, wherein, described method is further comprising the steps:

11. methods according to any one of claim 6 to 10, wherein, described method is further comprising the steps of:

-receive subscription information from user;

13. information provider units according to claim 12, wherein, described information provider unit also comprises:

14. information provider units according to claim 12 or 13, wherein, described location dependent information also comprises the motion related information of this user, and described motion related information comprises following at least any one:

-translational speed information;

-road information;

-traffic information.

15. according to claim 12 to the information provider unit according to any one of 14, and wherein, described information provider unit also comprises:

16. according to claim 12 to the information provider unit according to any one of 15, and wherein, described information provider unit also comprises:

For obtaining the device of the Query Information of described user;

18. is according to claim 17 with reference to generator, wherein, representing that relevant information comprises can by this one or more consumption user location dependent information separately carrying out consuming that releases news, described for releasing news for trade company, obtain and comprise with this corresponding device representing relevant information that releases news:

19. is according to claim 18 with reference to generator, wherein, described for based on described one or more consumption user location dependent information separately, determine that this releases news respectively to the number that Adds User that described trade company brings in one or more predetermined amount of time, the device as this trade company's reference information released news comprises:

20. is according to claim 19 with reference to generators, wherein, described in represent relevant information and comprise history trade company reference information, wherein, described history trade company reference information comprises this actual user's number brought at one or more history predetermined period that releases news;

21. is according to claim 20 with reference to generator, and wherein, described reference generator comprises further:

22. according to claim 17 to the reference generator according to any one of 21, and wherein, described reference generator also comprises:

For receiving the device of the subscription information from user;