CN105069665B - Method and device for displaying sequencing of multi-channel off-site advertisement report data - Google Patents
Method and device for displaying sequencing of multi-channel off-site advertisement report data Download PDFInfo
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Abstract
A method for displaying the order of advertisement report data outside a multi-channel station, the advertisement report data outside a multi-channel station is stored in the storage system whose data structure can not be arranged according to the index data, and the report display system sends out the display request and is read from the storage system for displaying, including: step (S1), reading a first index data group from an off-site advertisement putting platform, reading a second index data group from a report display system, covering old index data in the second index data group with the latest index data in the first index data group to integrate into an advertisement set, and setting a main key for the advertisement set; a step (S2) of sorting the advertisement sets according to the size of the prescribed index data contained in the advertisement sets, and then generating a master key sorted list according to the sorting; and step (S3), reading the primary key ordered list from the storage system, and reading the multi-channel off-site advertisement report data from the storage system for display according to the primary key in the primary key ordered list.
Description
Technical Field
The invention relates to a method and a device for sequencing and displaying multi-channel off-site advertisement report data, in particular to a method and a device for sequencing and displaying multi-channel off-site advertisement report data based on HBase storage.
Background
In the financial traffic housekeeper system JR which is a management system for monitoring the operation traffic of a website in real time, the number of advertisements delivered outside the website is about 240 or more than ten thousand, more advertisements are delivered in the future, and advertisement report data calculated by the financial traffic housekeeper system JR are displayed in an advertisement report for analyzing the advertisement delivery effect.
Because the data volume of the advertisements delivered outside the station is large, the advertisement report data (such as exposure number, click number, conversion rate, uv and the like) generated every day has data volume of more than ten million levels, a general relational database (Mysql and the like, which supports sequencing by columns) cannot meet the requirement on the storage volume, and the query efficiency of the relational database is greatly reduced along with the increase of the data volume, so that the advertisement report data is stored in a large-scale distributed storage system such as HBase.
Fig. 6 is an example of an HBase data storage structure. Wherein, each rowKey represents 1 advertisement space, and the key represents each index.
FIG. 7 is a flow diagram of the presentation of prior art HBase stored based multi-channel off-site advertising reporting data.
In the existing display method of multi-channel off-site advertisement report data based on HBase storage, firstly, a display request sent from a financial traffic housekeeper system JR is received (step SA 1); next, reading a batch of advertisement raw data in HBase format from HBase through an interface (step SA 2); then, the financial traffic housekeeping system JR extracts each index data (i.e., the value of key) of the advertisement slot rowKey from the read advertisement raw data (step SA 3); finally, the financial traffic housekeeping system JR displays the extracted index data on the advertisement report T1 in a summary manner (step SA 4).
FIG. 8 is a schematic diagram of a prior art advertising report T1. Wherein, the index data 'number of displays' is marked by a thick and thin box. As can be seen in FIG. 8, the prior art advertising report T1 is an unordered advertising report.
This is because the storage structure of the large-scale distributed storage system such as the HBase does not support sorting according to the index data (for example, the value of display: "display number"), as shown in fig. 8, when the advertisement report T1 in the prior art is displayed, what order the HBase is, what order is in the advertisement report T1, and the advertisements cannot be sorted according to the "display number" (exposure number), which is not favorable for reading and analyzing the advertisement delivery effect analysis of the advertisement report, and the service staff cannot make delivery scheduling according to the existing advertisement report.
Disclosure of Invention
The invention is made in view of the above problems of the existing method and device for displaying the multi-channel off-site advertisement report data in a sequencing manner, and aims to provide a method and a device for displaying the multi-channel off-site advertisement report data, which can be sequenced according to index data, so as to improve the readability of the multi-channel off-site advertisement report, facilitate the analysis of advertisement putting effect by business personnel, and improve the efficiency of advertisement putting scheduling.
In one aspect of the present invention, a method for displaying sorted multi-channel off-site advertisement report data is provided, in which the multi-channel off-site advertisement report data is stored in a storage system having a data structure that cannot be sorted according to index data included in the multi-channel off-site advertisement report data, and a report display system issues a display request and reads the display request from the storage system to display the display request, and the method for displaying sorted multi-channel off-site advertisement report data includes: an advertisement set integration step (S1) of reading a first index data set from an off-site advertisement delivery platform as a data source of the multi-channel off-site advertisement report data, reading a second index data set from the report presentation system, and integrating old index data in the second index data set by overwriting the latest index data in the first index data set into an advertisement set, and setting a main key for the advertisement set; a primary key ordered list generation step (S2) for generating an ordered list including only the primary key as a primary key ordered list after the advertisement sets are ordered according to the size of predetermined index data included in the advertisement sets; and an advertisement report data display step (S3) of reading the main key ordered list from the storage system after receiving a display request sent from the report display system, reading the corresponding multi-channel off-site advertisement report data from the storage system according to the main key in the main key ordered list, and displaying the multi-channel off-site advertisement report data on an advertisement report.
According to the method for displaying the order of the multi-channel off-site advertisement report data of one aspect of the present invention, in the step of integrating the advertisement sets (S1), the first index data set and the second index data set are integrated by associating with a common association key in the first index data set and the index data set.
According to the method for displaying the multi-channel off-site advertisement report data in the sequencing manner, the associated key is the URL of the advertisement destination page.
According to the method for displaying the multi-channel off-site advertisement report data in the sequencing manner, the primary key is the advertisement ID.
According to the method for sequencing and displaying the multi-channel off-site advertisement report data, the storage system is a large-scale distributed storage system.
According to the method for sequencing and displaying the multi-channel off-site advertisement report data, the large-scale distributed storage system is HBase.
According to the method for sequencing and displaying the multi-channel off-site advertisement report data, the specified index data is the index data concerned by the user.
According to the method for sequencing and displaying the multi-channel off-site advertisement report data, the index data concerned by the user is single index data.
According to the method for displaying the ranking of the multi-channel off-site advertisement report data, the single index data is any one of the exposure number, the click number and the number of click users.
According to the method for displaying the ranking of the multi-channel off-site advertisement report data, the ranking of the single index data is from big to small.
According to the method for displaying the multi-channel off-site advertisement report data in the sequencing manner, the index data concerned by the user is a plurality of index data.
According to the method for displaying the ranking of the multi-channel off-site advertisement report data, the index data comprise the exposure number, the click number and the number of click users.
According to the method for displaying the ranking of the multi-channel off-site advertisement report data, the ranking of the index data is the ranking combination of the index data from large to small.
According to another aspect of the present invention, there is provided a device for displaying sorted multi-channel off-site advertisement report data, wherein the multi-channel off-site advertisement report data is stored in a storage system having a data structure that cannot be sorted according to index data included in the multi-channel off-site advertisement report data, and is displayed after being read from the storage system by issuing a display request from a report display system, the device for displaying sorted multi-channel off-site advertisement report data includes: the advertisement set integration unit is used for reading a first index data set from an off-site advertisement delivery platform serving as a data source of the multi-channel off-site advertisement report data, reading a second index data set from the report display system, covering old index data in the second index data set with latest index data in the first index data set to integrate the old index data into an advertisement set, and setting a main key for the advertisement set; a primary key ordered list generating unit which generates an ordered list containing only the primary key as a primary key ordered list according to the order after ordering the advertisement sets according to the size of the specified index data contained in the advertisement sets; and the advertisement report data display unit reads the main key ordered list from the storage system after receiving a display request sent by the report display system, reads the corresponding multi-channel off-site advertisement report data from the storage system according to the main key in the main key ordered list, and displays the multi-channel off-site advertisement report data on an advertisement report.
According to the technical scheme of the method and the device for displaying the multi-channel off-site advertisement report data in the sequencing mode, the display of the multi-channel off-site advertisement report data is sequenced according to the index data, so that the readability of the multi-channel off-site advertisement report can be improved, the analysis of advertisement putting effect by business personnel is facilitated, and the efficiency of advertisement putting scheduling is improved.
Drawings
FIG. 1 is a general flowchart of the method for displaying the order of the multi-channel off-site advertisement report data according to the present invention.
FIG. 2 is a flowchart of the advertisement set integration step S1 of the method for displaying the order of the multi-channel off-site advertisement report data according to the present invention.
Fig. 3 is a diagram showing the correspondence between data of each off-site platform and data of an advertisement report.
FIG. 4 is a diagram of an advertisement report T2 of the method for displaying the order of the multi-channel off-site advertisement report data according to the present invention.
Fig. 5 is a schematic diagram of the apparatus 100 for displaying the order of the multi-channel off-site advertisement report data according to the present invention.
Fig. 6 is an example of an HBase data storage structure.
FIG. 7 is a flow diagram of the presentation of prior art HBase stored based multi-channel off-site advertising reporting data.
FIG. 8 is a schematic diagram of a prior art advertising report T1.
Detailed Description
In order that the objects, technical solutions and advantages of the present invention will be more clearly understood, the present invention will be described in detail below with reference to specific embodiments and with reference to the accompanying drawings.
FIG. 1 is a general flowchart of the method for displaying the order of the multi-channel off-site advertisement report data according to the present invention.
As shown in fig. 1, first, in step S1, data are read from the API of the off-site advertisement delivery platform (e.g., the baudu API, the google API, the 360API, etc.) and the storage system JRDB of the financial traffic housekeeping system JR, respectively, existing index data (e.g., the old "exposure count") in the financial traffic housekeeping system JR is overwritten with new index data (e.g., the new "exposure count") read from the API of the off-site advertisement delivery platform, a new advertisement set is integrated in the memory, and a primary key "advertisement ID" is set for the advertisement set.
Next, in step S2, the new advertisement sets integrated in the memory are sorted from large to small or from small to large according to the size of the predetermined index data (for example, "exposure count") in the sets, and then an ordered list of sets including only the primary key "advertisement ID", that is, an ordered list of advertisement IDs, is generated and stored in the HBase according to the date. In the application of the actual advertisement exposure number analysis, it is preferable that the advertisement with the large exposure number is displayed at the top, and therefore, the order is preferably from large to small.
Then, in step S3, after receiving the display request from the financial traffic manager system JR, the ad ID ordered table is read from Hbase, the multi-channel off-site ad report data is read from Hbase according to the ad ID in the read ad ID ordered table, and the multi-channel off-site ad report data is displayed on the ad report T2.
Thus, the displayed advertising report T2 becomes an ordered advertising report. For example, as shown in FIG. 4, the advertisement report is formed by sorting the "number of impressions" (number of exposures) from large to small. Therefore, the advertisement with more exposure is more forward in the advertisement report, which is beneficial to reading the advertisement report and analyzing the advertisement putting effect, and is easy for business personnel to make putting scheduling according to the advertisement report.
Hereinafter, the advertisement set integration step S1 will be described in more detail with reference to fig. 2.
FIG. 2 is a flowchart of the advertisement set integration step S1 of the method for displaying the order of the multi-channel off-site advertisement report data according to the present invention.
As shown in fig. 2, first, in step S1-1, existing data, that is, "advertisement ID", "advertisement monitoring link" (advertisement destination page URL), "exposure number", and other index data of all advertisements are read from the storage system JRDB of the financial traffic housekeeping system JR.
Next, in step S1-2, the "advertisement monitoring link" (advertisement destination page URL) and the "exposure number" of the off-site advertisement are read from the API (e.g., baidu API, google API, 360API, etc.) of the off-site advertisement delivery platform. Here, the latest "exposure number" of the off-site advertisement is only available on the off-site advertisement delivery platform.
Then, in step S1-3, data read from a plurality of data sources such as the off-site advertising platform is associated with data read from the financial traffic steward using the above-mentioned "advertisement monitoring link". As shown in FIG. 3, an "advertisement monitoring link" is an association key that identifies multiple off-site data sources in an advertisement report. That is, the "ad monitor links" are unique in both the data columns of the multiple data sources and the ad report.
Then, in step S1-4, according to the above-described established association, existing index data (e.g., old "exposure number") in the financial traffic housekeeping system JR is overwritten with new index data (e.g., the latest "exposure number") read from the API of the off-site advertisement delivery platform, and a new advertisement set is integrated in the memory, and a primary key "advertisement ID" is set for the advertisement set.
In this way, the data in the API of the off-site advertisement delivery platform and the storage system JRDB of the financial traffic housekeeping system JR are integrated into a new advertisement set by using the association key of "advertisement monitoring link".
The technical scheme of the method for displaying the order of the multi-channel off-site advertisement report data is explained in detail above. Although the above embodiments are described by way of software flow, it is obvious to those skilled in the art that a part or all of the technical solution can be implemented by hardware, software or a combination of hardware and software.
Hereinafter, a configuration of a sorting and displaying apparatus of multi-channel off-site advertisement report data according to a sorting and displaying method of multi-channel off-site advertisement report data according to the present invention will be described as a modified example with reference to the drawings.
(modification example)
Fig. 5 is a schematic structural diagram of a sorting and displaying device of multi-channel off-site advertisement report data corresponding to the sorting and displaying method of multi-channel off-site advertisement report data of the present invention. As shown in fig. 5, the device 100 for displaying the order of the multi-channel off-site advertisement report data includes: an advertisement collection integration unit 101; an advertisement ID ordered table generating unit 102; and an advertisement report data display unit 103.
In the advertisement set integration unit 101, data is read from the API of the off-site advertisement delivery platform (e.g., the baudu API, the google API, the 360API, etc.) and the storage system JRDB of the financial traffic housekeeping system JR, and the existing index data (e.g., the old "exposure number") in the financial traffic housekeeping system JR is overwritten with the new index data (e.g., the new "exposure number") read from the API of the off-site advertisement delivery platform, and a new advertisement set is integrated in the memory.
In the advertisement ID ordered list generating unit 102, the new advertisement sets integrated in the memory are ordered from large to small or from small to large according to the size of the predetermined index data (for example, "exposure number") in the sets, and then an ordered list including only the advertisement ID sets, that is, an advertisement ID ordered list, is generated and stored in the HBase according to the date. In the application of the actual advertisement exposure number analysis, it is preferable that the advertisement with the large exposure number is displayed at the top, and therefore, the order is preferably from large to small.
In the advertisement report data presentation unit 103, a presentation request sent from the financial traffic housekeeping system JR is received, the above-mentioned advertisement ID ordered table is read from Hbase, corresponding advertisement data is read from Hbase according to the advertisement ID in the read advertisement ID ordered table, and these advertisement data are presented on the advertisement report T2.
The above-described embodiments and modifications are intended to explain the objects, aspects and advantages of the present invention in further detail, and it should be understood that the above-described embodiments are merely exemplary of the present invention and are not intended to limit the present invention. For example, although the HBase is described as an example in the above embodiment, the present invention is applicable to any storage system in which the data structure cannot be sorted according to the index data. In the above embodiment, although the financial traffic manager system JR is taken as an example for description, the present invention is applicable to any system that displays reports using the above-described storage system that cannot sort according to index data. In the above-described embodiment, the index data "number of exposures" has been described as an example, but the index data may be other index data that the service person wants to pay attention to, such as "number of clicks" and "number of clicks". In the above-described embodiment, the example of sorting by the size of "exposure number" of one index data has been described, but the sort method is not limited to this, and may be a sort method by a single index data or a sort method by a combination of a plurality of index data. In conclusion, any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for displaying the order of multi-channel off-site advertisement report data comprises the following steps:
an advertisement set integration step S1 of reading a first index data set from an off-site advertisement delivery platform as a data source of the multi-channel off-site advertisement report data, reading a second index data set from a report display system, and integrating old index data in the second index data set by overwriting the latest index data in the first index data set into an advertisement set, and setting a main key for the advertisement set;
a primary key ordered list generation step S2 of sorting the advertisement sets according to the size of predetermined index data included in the advertisement sets, and generating an ordered list including only the primary key as a primary key ordered list according to the sorting; and
an advertisement report data display step S3, after receiving the display request sent from the report display system, reading the main key ordered list from the storage system, reading the corresponding multi-channel off-site advertisement report data from the storage system according to the main key in the main key ordered list, and displaying the multi-channel off-site advertisement report data on the advertisement report,
the storage system is a large-scale distributed storage system that cannot be sorted by index data,
in the advertisement set integration step S1, the first index data group and the second index data group are integrated by associating them with a common association key in the first index data group and the second index data group,
the associated key is the URL of the destination page of the advertisement,
the primary key is an advertisement ID.
2. The method of claim 1 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the large scale distributed storage system is an HBase.
3. The method of claim 1 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the prescribed index data is index data focused by the user.
4. The method of claim 3 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the index data of interest to the user is single index data.
5. The method of claim 4 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the single index data is any one of an exposure number, a click number, and a number of click users.
6. The method of claim 5 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the ordering of the single index data is from big to small.
7. The method of claim 3 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the index data of interest to the user is a plurality of index data.
8. The method of claim 7 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the index data includes an exposure number, a click number, and a number of click users.
9. The method of claim 8 wherein said display of said multi-channel off-site advertising reporting data is further characterized by,
the sorting of the index data is a sorting combination of the index data from large to small.
10. A sort display device for multi-channel off-site advertisement report data comprises:
the advertisement set integration unit is used for reading a first index data set from an off-site advertisement delivery platform serving as a data source of the multi-channel off-site advertisement report data, reading a second index data set from a report display system, covering old index data in the second index data set with latest index data in the first index data set to integrate the old index data into an advertisement set, and setting a main key for the advertisement set;
a primary key ordered list generating unit which generates an ordered list containing only the primary key as a primary key ordered list according to the order after ordering the advertisement sets according to the size of the specified index data contained in the advertisement sets; and
the advertisement report data display unit reads the main key ordered list from the storage system after receiving a display request sent by the report display system, reads the corresponding multi-channel off-site advertisement report data from the storage system according to the main key in the main key ordered list, and displays the multi-channel off-site advertisement report data on an advertisement report,
the storage system is a large-scale distributed storage system that cannot be sorted by index data,
in the advertisement set integrating unit, the first index data group and the second index data group are integrated by associating them with a common association key in the first index data group and the second index data group,
the associated key is the URL of the destination page of the advertisement,
the primary key is an advertisement ID.
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| CN109472644A (en) * | 2018-11-14 | 2019-03-15 | 浙江出海数字技术有限公司 | The acquisition of ad traffic data and statistical analysis system and its method |
| CN109658158B (en) * | 2018-12-27 | 2022-11-29 | 武汉飞鹏数码有限责任公司 | Intelligent advertisement sorting method |
| CN112541718B (en) * | 2019-09-20 | 2023-09-01 | 百度在线网络技术（北京）有限公司 | Material processing method and device |
| CN111028005B (en) * | 2019-11-29 | 2021-11-05 | 腾讯科技（深圳）有限公司 | Advertisement display method and device |
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