CN104616150A - Tracking, managing and authentic identification system and method for circulation goods - Google Patents

Tracking, managing and authentic identification system and method for circulation goods Download PDF

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Publication number
CN104616150A
CN104616150A CN201510001007.XA CN201510001007A CN104616150A CN 104616150 A CN104616150 A CN 104616150A CN 201510001007 A CN201510001007 A CN 201510001007A CN 104616150 A CN104616150 A CN 104616150A
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China
Prior art keywords
circulation
marketed material
false distinguishing
marketed
unique identification
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CN201510001007.XA
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Chinese (zh)
Inventor
李若斌
朱晓庆
刘辙
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Individual
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Individual
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Priority to CN201510001007.XA priority Critical patent/CN104616150A/en
Publication of CN104616150A publication Critical patent/CN104616150A/en
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Abstract

The invention provides tracking, managing and authentic identification system and method for circulation goods. The system comprises a goods circulation tracking, managing and authentic identification server side, a goods circulation tracking terminal and an authentic identification terminal; a goods circulation tracking, managing and authentic identification server is used for storing an unique mark of the circulation goods and binding the unique mark of the circulation goods with the circulation goods; the goods circulation tracking terminal is used for inputting the circulation information of the circulation goods in circulation according to the unique identifier of the circulation goods and uploading to the goods circulation tracking, managing and authentic identification server; the goods circulation tracking, managing and authentic identification server side is corresponding to the unique mark of the circulation goods and used for storing circulation information of the circulation goods in circulation; the authentic identification terminal is used for sending an authentic identification request to the goods circulation tracking, managing and authentic identification server side according to the unique mark of the circulation goods; the goods circulation tracking, managing and authentic identification server side is used for feeding back the circulation information of the circulation goods in circulation to the authentic identification terminal and authentically identifying.

Description

A kind of marketed material tracing management identification system and method thereof
Technical field
The present invention relates to a kind of marketed material tracing management identification system and method thereof, belong to the false proof authentication technique field of item circulation.
Background technology
Along with China's expanding economy, counterfeit and shoddy goods get more and more, and counterfeit and shoddy goods not only encroach on the rights and interests of consumer, and the interests of infringement manufacturing enterprise, and in addition manufacturing enterprise is also subject to the infringement that self product falsifying is sold.How to protect famous-brand and high-quality goods to exempt from personation and become the common topic paid close attention in the whole nation for improving managing physical distribution of merchandise efficiency.
The information anti-fake label of current existence realizes information anti-fake mainly through two kinds of modes: one is physical security, the head portrait of such as Renminbi or watermark anti-counterfeiting etc., this false proof mode needs special typography, printed patterns has consistance, typography is easily grasped, thus makes false proof losing should be effective; Two is information anti-fakes: the password of the phonecard of such as commercial type, and encrypted message covers overlayer.Information anti-fake with regard to tangible and invisible with regard to, be also mainly divided into two large classes: one is tangible false proof, the one-dimensional bar code symbols etc. that books in the market, magazine, assorted commodity such as, print, bar pattern can be human eye finding; Two is concealed anti-falses, and the recognition of its relevant information generally needs by instrumentation such as ultraviolet light recognition.After ultraviolet light irradiates, the content of label will display, and its content is figure or character, thus is human viewable, and this content has consistance to like product.In some cases, consumer also can tear label, the character under direct reading tag, and by phone or other inquiry systems, carries out real-time false proof judgement.
Can be found, with regard to current anti-counterfeiting technology, to there is following defect by foregoing description: 1, all anti-false signs of identical product are all the same, information is simple, can only be generally character or figure, not have other false proof factor; 2, crack relatively easy, anti-false sign itself is easily copied, and makes false proof losing should be effective; 3, anti-false sign needs professional to use special equipment to differentiate, consumer is difficult to differentiate, cannot carry out information management and control.
Existing anti-counterfeiting technology can not from production, circulation, sell, each link of consumer all lacks more effectively, economical, false proof with logistic information management means easily.
Summary of the invention
The object of this invention is to provide the system and method that a kind of circulation information by marketed material differentiates the marketed material true and false.
For realizing above-mentioned goal of the invention, the invention provides a kind of marketed material tracing management identification system and method.
The invention provides a kind of marketed material tracing management identification system on the one hand, comprising:
Item circulation tracing management false distinguishing service end, item circulation track terminal and false distinguishing terminal;
Described item circulation tracing management false distinguishing service end, item circulation track terminal are connected by network service with false distinguishing terminal;
Described item circulation tracing management false distinguishing server stores the marketed material unique identification of imparting marketed material and marketed material unique identification and marketed material is bound; Item circulation track terminal inputs the circulation information of marketed material in the process of circulation in real time according to the marketed material unique identification giving marketed material, and being uploaded to described item circulation tracing management false distinguishing server, described item circulation tracing management false distinguishing service end correspondence is given circulation information in the process of circulation of the marketed material unique identification of marketed material and marketed material and is stored; Described false distinguishing terminal sends false distinguishing request according to the marketed material unique identification giving marketed material to item circulation tracing management false distinguishing service end, and item circulation tracing management false distinguishing service end is to the circulation information of described false distinguishing terminal feedback marketed material in the process of circulation and false distinguishing.
Wherein more preferably, described item circulation tracing management false distinguishing service end comprises producer's database, terminal sale quotient data storehouse;
Described producer's database is for storing the information of producer and the marketed material circulation information producer;
Described terminal sale quotient data storehouse is used for the information of storage terminal dealer and the marketed material circulation information terminal sale business.
Wherein more preferably, described item circulation tracing management false distinguishing service end also comprises retail trader's database, and described retail trader database is for storing the information of retail trader at different levels and the marketed material circulation information in retail trader at different levels.
Wherein more preferably, described item circulation tracing management false distinguishing service end also comprises fake certification unit, and described fake certification unit is used for transferring the circulation information of marketed material in the process of circulation in described item circulation tracing management false distinguishing service end according to marketed material unique identification and feeds back to described false distinguishing terminal.
Wherein more preferably, described item circulation tracing management false distinguishing service end comprises: unique identification generation unit;
Described unique identification generation unit is for generating the marketed material unique identification of marketed material and being stored in described item circulation tracing management false distinguishing service end.
Wherein more preferably, described item circulation tracing management false distinguishing service end comprises report processing unit;
Described report processing unit is used for by examining the circulation information in the marketed material unique identification process of circulation corresponding to doubtful fake products under boostrap, and verification result is fed back to described false distinguishing terminal.
On the other hand, the present invention also provides a kind of marketed material tracing management false distinguishing method, comprises the steps:
To marketed material give marketed material unique identification preserve and and marketed material bind;
Follow the tracks of the circulation information of marketed material in the process of circulation according to marketed material unique identification and preserve;
The circulation information corresponding according to marketed material unique identification inquiry marketed material, and according to circulation information false distinguishing.
Wherein more preferably, describedly give marketed material uniquely identified step to marketed material and comprise:
By unique identification generation unit, generate unique identification.
Wherein more preferably, describedly give marketed material uniquely identified step to marketed material and comprise:
By existing marketed material unique identification, typing or importing.
Wherein more preferably, described unique identification comprise in word, symbol, image, sound, video any one or multiple.
Wherein more preferably, the unique identification of marketed material by printing, printing, laser engraving, record, bind, bonding method and marketed material bind.
Wherein more preferably, described circulation information comprises:
In the title of producer, date of manufacture, grown place, grown place outbound time, reseller name, retail trader's warehouse-in date, retail trader's outbound date, distribution ground, terminal sale business title, terminal sale business address, terminal sale business operation license or terminal sale business identification number, selling time any one or multiple.
Wherein more preferably, described according to marketed material unique identification inquiry marketed material, and specifically comprise according to the step of circulation information false distinguishing:
Circulation information corresponding to marketed material is obtained and the circulation information selling current marketed material with reality is compared by marketed material unique identification, if consistent, reminding user with reference to dealer's reputation information and Product Feature Information, the false proof true and false will putting synthetic determination commodity, otherwise is accredited as non-certified products.
Wherein more preferably, also comprise the step that doubtful fake products is reported, specific as follows:
Marketed material unique identification corresponding for doubtful fake products is sent to item circulation tracing management false distinguishing service end by network;
After the report processing unit of item circulation tracing management false distinguishing service end receives marketed material unique identification corresponding to doubtful fake products, by examining the circulation information of marketed material in the process of circulation corresponding to marketed material unique identification corresponding to doubtful fake products under boostrap, examine the circulation information in the marketed material unique identification process of circulation corresponding to doubtful fake products, and verification result is fed back to false distinguishing terminal.
Wherein more preferably, described the step that doubtful fake products is reported also to be comprised:
Step to the subscriber authentication of the doubtful fake products of report: to reporting that the subscriber authentication of doubtful fake products can determine whether as malice report according to the mistake report number of times of active user.
The marketed material tracing management identification system that technique scheme provides and method thereof, can descend in the process of circulation of marketed material and constantly record circulation information, and differentiate the true and false of marketed material according to circulation information.The invention process process is simple, cost is low, do not need to transform existing production line, more do not need to drop into extra expensive device, do not need to buy expensive material yet, only need utilize existing equipment voluntarily or drop into simple cheap apparatus (such as bar code printer) and add unique identification in packaging process, then in the process of circulation, utilize existing device mobile phone to carry out circulation information typing, during false distinguishing, also only need consumer to use mobile phone to carry out, simple to operate easy-to-use.The complete facility of information record, convenient execution and supervision.
Accompanying drawing explanation
Fig. 1 is marketed material tracing management identification system structural representation of the present invention;
Fig. 2 is the item circulation tracing management false distinguishing service end structural representation in Fig. 1;
Fig. 3 is marketed material tracing management false distinguishing method flow schematic diagram of the present invention;
Fig. 4 is item circulation information of the present invention input schematic flow sheet;
Fig. 5 is that the present invention is according to circulation information and false distinguishing schematic flow sheet;
Fig. 6 is the present invention's doubtful fake products report schematic flow sheet.
Embodiment
Below in conjunction with drawings and Examples, the specific embodiment of the present invention is further described.Following examples for illustration of the present invention, but are not used for limiting the scope of the invention.
As shown in Figure 1, the invention provides a kind of marketed material tracing management identification system, comprising: item circulation tracing management false distinguishing service end, item circulation track terminal and false distinguishing terminal; Item circulation tracing management false distinguishing service end, item circulation track terminal are connected by network service with false distinguishing terminal; Item circulation tracing management false distinguishing server stores the unique identification of imparting marketed material and unique identification and marketed material is bound; Item circulation track terminal inputs the circulation information of marketed material in the process of circulation in real time according to the marketed material unique identification giving marketed material, and being uploaded to item circulation tracing management false distinguishing server, item circulation tracing management false distinguishing service end correspondence is given circulation information in the process of circulation of the unique identification of marketed material and marketed material and is stored; False distinguishing terminal sends false distinguishing request according to the unique identification giving marketed material to item circulation tracing management false distinguishing service end, and item circulation tracing management false distinguishing service end is to the circulation information of false distinguishing terminal feedback marketed material in the process of circulation and false distinguishing.Launch to describe in detail to marketed material tracing management identification system provided by the invention below.
In the present invention, item circulation track terminal and false distinguishing terminal can be mobile phone, also can be PC, can also be PAD, possess in a word typing and connect communication electronic equipment can realize the present invention.
As shown in Figure 2, item circulation tracing management false distinguishing service end also comprises producer's database, retail trader's database, terminal sale quotient data storehouse.The information of producer and marketed material are uploaded in producer's database of item circulation tracing management false distinguishing server at the circulation information of producer by item circulation track terminal; The information of retail trader at different levels and marketed material are uploaded in retail trader's database of item circulation tracing management false distinguishing server at the circulation information of retail trader at different levels by item circulation track terminal; The information of terminal sale business and marketed material are uploaded in the terminal sale quotient data storehouse of item circulation tracing management false distinguishing server by item circulation track terminal at the circulation information of terminal sale business.
As shown in Figure 2, item circulation tracing management false distinguishing service end also comprises fake certification unit, and fake certification unit is used for transferring the circulation information of marketed material in the process of circulation in item circulation tracing management false distinguishing service end according to marketed material unique identification and feeds back to false distinguishing terminal.Fake certification unit is connected with producer's database, retail trader's database, terminal sale quotient data storehouse respectively.After the fake certification unit of item circulation tracing management false distinguishing service end receives the marketed material unique identification needing false distinguishing, the fake certification unit marketed material unique identification needing false distinguishing, in item circulation tracing management false distinguishing service end, transfer the circulation information of marketed material corresponding to this marketed material unique identification in the process of circulation, feed back to false distinguishing terminal.
As shown in Figure 2, item circulation tracing management false distinguishing service end comprises: unique identification generation unit and marketed material database; Unique identification generation unit is for generating the marketed material unique identification of marketed material and being stored in the marketed material database of item circulation tracing management false distinguishing service end.Not only store the marketed material unique identification of unique identification generation unit in marketed material database, producer's typing can also be stored or import to the marketed material unique identification of item circulation tracing management false distinguishing service end.
As shown in Figure 2, item circulation tracing management false distinguishing service end comprises report processing unit; Report processing unit is used for by examining the circulation information of marketed material unique identification in the process of circulation corresponding to doubtful fake products under boostrap, and verification result is fed back to false distinguishing terminal.Report processing unit is connected with producer's database, retail trader's database, terminal sale quotient data storehouse respectively.After the report processing unit of item circulation tracing management false distinguishing service end receives marketed material unique identification corresponding to doubtful fake products, report processing unit is by examining the circulation information of marketed material in the process of circulation corresponding to marketed material unique identification corresponding to doubtful fake products under boostrap, examine the circulation information in the marketed material unique identification process of circulation corresponding to doubtful fake products, and verification result is fed back to false distinguishing terminal.
For embodying the superiority of marketed material tracing management identification system provided by the invention further, the present invention also provides a kind of marketed material tracing management false distinguishing method applying said system, the method comprise the steps: to marketed material give marketed material unique identification preserve and and marketed material bind; Follow the tracks of the circulation information of marketed material in the process of circulation according to marketed material unique identification and preserve; The circulation information corresponding according to marketed material unique identification inquiry marketed material, and according to circulation information false distinguishing.Launch to describe in detail to marketed material tracing management false distinguishing method provided by the invention below.
First, introduce the step that marketed material imparting marketed material unique identification is preserved also and marketed material is bound.
In one embodiment of the present invention, need to generate according to exclusive mode according to some characteristics of marketed material or producer in marketed material manufacturing process and the marketed material unique identification of imparting correspondence to marketed material, these marketed material unique identifications are bound with corresponding marketed material.Marketed material unique identification can be generated particularly by the distinctive unique identification generation unit of item circulation tracing management false distinguishing service end, these marketed material unique identifications are kept at item circulation tracing management false distinguishing service end, also these marketed material unique identifications are bound with corresponding marketed material simultaneously.
Particularly, marketed material unique identification can select corresponding form according to the manufacturing cost of the actual needs of marketed material, marketed material characteristic and producer, and such as marketed material unique identification can be word, symbol, image, sound, video etc.Certainly can understand marketed material uniquely identified form and be not limited only to this, other form of identification with mark action still can realize the technical scheme of this law invention.Marketed material unique identification can be the word sequence (such as bar code numeral) generated according to certain coding rule, also can be the special symbol sequence formed according to different graphic permutation and combination, also can be the picture (such as Quick Response Code) with marketed material characteristic, also can be the video etc. representing marketed material characteristic.
When marketed material unique identification generates, producer can select corresponding composition form according to actual needs.Such as, marketed material unique identification comprises the various mode such as marketed material information manufacture coding (comprise encryption or do not encrypt), marketed material model coding, marketed material sequence number, random coded, certainly can understand, the present invention is not limited only to this, other forms with corresponding encoded effect can realize, and can certainly be one or more the various combinations in above form.(the marketed material Infomiation Production manufacturer coding+marketed material model coding+marketed material sequence number+random code such as, through encryption is the Quick Response Code of main contents).
Need to be kept in the marketed material database of item circulation tracing management false distinguishing service end on the one hand after marketed material unique identification generates, also need to bind with corresponding marketed material on the other hand.Can in the following ways when marketed material unique identification is bound to corresponding marketed material: print, print, laser engraving, record, bind, the mode such as stickup is attached on corresponding marketed material.Certainly can understand, the present invention is not limited only to this, can also be bound by other forms and marketed material.Such as, the marketed material unique identification of generation is stored in electronic tag, this electronic tag is pasted on corresponding marketed material.Now can store the various forms of marketed material unique identifications such as word, symbol, image, sound, video in electronic tag.
In another embodiment of the invention, producer by the marketed material unique identification typing otherwise generated or can import to item circulation tracing management false distinguishing service end.The marketed material uniquely identified form that producer generates according to the mode of oneself, composition and substantially identical with above-mentioned embodiment with the binding form of marketed material, just repeated no longer one by one at this.
Secondly, the step of also preserving according to the circulation information of marketed material unique identification tracking marketed material in the process of circulation is introduced.
The process of circulation of marketed material generally comprises following process, producer's outbound, retail traders at different levels marketed material in/out library, producer, retail trader at different levels and terminal sale commercial city in above several intermediate links are put/sold to terminal sale business marketed material in storage to be needed the circulation information of each marketed material and marketed material unique identification in the lump typing and is uploaded to item circulation tracing management false distinguishing service end to preserve.
The circulation information of each marketed material comprises marketed material at the circulation information of producer, marketed material at the circulation information of retail trader at different levels and the marketed material circulation information terminal sale business.Marketed material comprises the title of producer, date of manufacture, grown place, grown place outbound time at the circulation information of producer, produces responsible official, outbound responsible official etc.Marketed material comprises at the circulation information of retail trader at different levels: reseller name, retail trader put date, retail trader's outbound date, distribution ground in storage, go out to put responsible official etc. in storage.Marketed material comprises dealer's title, dealer address, dealer's operation license or dealer's identification number, entry time at the circulation information of terminal sale business, sells the salesman etc. of these commodity.Certainly can understand, the present invention is not limited only to this, other have can identify produce manufacturer, the circulation information of retail trader at different levels and terminal sale business can realize the present invention, any one or the multiple item circulation tracing management false distinguishing service end that is uploaded to together that these circulation informations can choose each intermediate links are preserved.
Below for the process of circulation of a concrete marketed material, the step of also preserving according to the circulation information of marketed material unique identification tracking marketed material in the process of circulation is illustrated.As shown in Figure 4, existing for this marketed material marketed material unique identification is maybe entered into item circulation tracing management false distinguishing service end and preserves by the marketed material unique identification that manufacturer generates this marketed material when producing marketed material.Marketed material is when producer locates outbound, and producer needs the marketed material such as title, date of manufacture, grown place, grown place outbound time to the producer of item circulation tracing management false distinguishing service end typing article in the circulation information of producer and the commodity retail trader of pre-typing and/or dealer's information.When marketed material is transported to retail trader, after retail trader receives marketed material when marketed material is put in storage, retail trader need to the reseller name of item circulation tracing management false distinguishing service end typing article, retail trader's warehouse-in date, distribution etc. marketed material at the circulation information of retail trader at different levels.Marketed material needs the outbound date to item circulation tracing management false distinguishing service end typing article when retail trader's place's outbound.Repetition like this, until marketed material is transported to terminal sale business.When terminal sale business locates warehouse-in, terminal sale business needs to the circulation information of the marketed material such as the terminal sale business title of item circulation tracing management false distinguishing service end typing article, terminal sale business address, terminal sale business operation license or terminal sale business identification number, entry time terminal sale business.
Finally, introduce according to circulation information corresponding to marketed material unique identification inquiry marketed material, and according to the step of circulation information false distinguishing.
As shown in Figure 5, user, when terminal sale business locates to buy marketed material, needs to do further qualification to the true and false of marketed material.Concrete authentication step is as follows: obtain circulation information corresponding to marketed material by marketed material unique identification and the circulation information selling current marketed material with reality is compared, if consistent, reminding user with reference to dealer's reputation information and Product Feature Information, the false proof true and false will putting synthetic determination commodity, otherwise is accredited as non-certified products.
As shown in Figure 5, when user needs false distinguishing, user is at false distinguishing terminal input marketed material unique identification, and false distinguishing terminal is sent to item circulation tracing management false distinguishing service end by needing the marketed material unique identification of false distinguishing by network; After the fake certification unit of item circulation tracing management false distinguishing service end receives the marketed material unique identification needing false distinguishing, the fake certification unit marketed material unique identification needing false distinguishing, the circulation information of marketed material corresponding to this marketed material unique identification in the process of circulation is transferred in item circulation tracing management false distinguishing service end, feed back to false distinguishing terminal and record false distinguishing information (such as inquiry times, query time, inquire address etc.); False distinguishing terminal demonstration needs the circulation information of the marketed material of false distinguishing in the process of circulation, and judges whether consistent with the circulation information of present sales terminal.If inconsistent, be judged to be doubtful fake products, if unanimously needed with further reference to dealer's reputation information and marketed material characteristic information, the false proof true and false will putting synthetic determination marketed material.
In the present invention, the current marketed material of comparison during the true and false of synthetic determination marketed material, is needed to be queried record (number of times, the time, address etc. of each inquiry), if first time, then for marketed material is that genuine piece possibility is very large, recommends purchase; Repeatedly please rear purchase is carefully considered if having.
It should be noted that, for different marketed material unique identifications and different from marketed material binding mode, also have certain difference to marketed material uniquely identified input mode at this.The marketed material unique identification of such as word, symbol class can manually typing scan image recognition method input.Image class marketed material unique identification can be inputted by modes such as scanning, shooting, ultrasonic imaging, laser imagings.Sound class marketed material unique identification can be inputted by modes such as recording.Video class marketed material unique identification can be inputted by modes such as video recordings.For to be stored in electronic tag can the various forms of marketed material unique identification such as word, symbol, image, sound, video can directly be read by RF-wise and input.
As shown in Figure 6, in neck of the present invention embodiment, this marketed material tracing management false distinguishing method also comprises the step of report personation marketed material, specifically comprises the steps:
User initiates report after inputting marketed material unique identification corresponding to doubtful fake products by false distinguishing terminal, and marketed material unique identification corresponding for doubtful fake products is sent to item circulation tracing management false distinguishing service end by network by false distinguishing terminal; After the report processing unit of item circulation tracing management false distinguishing service end receives marketed material unique identification corresponding to doubtful fake products, by examining the circulation information of marketed material in the process of circulation corresponding to marketed material unique identification corresponding to doubtful fake products under boostrap, examine the circulation information in the marketed material unique identification process of circulation corresponding to doubtful fake products, and verification result is fed back to false distinguishing terminal.
For improving the security of this marketed material tracing management false distinguishing method further, avoid some malicious user normal stream to lead to the malice report of article, this marketed material tracing management false distinguishing method also comprises the step of the subscriber authentication to the doubtful fake products of report.To reporting that the subscriber authentication of doubtful fake products can determine whether as malice report according to the mistake report number of times of active user.
In sum, marketed material tracing management identification system provided by the invention and method thereof, constantly can record circulation information in the process of circulation of marketed material, and differentiate the true and false of marketed material according to circulation information.The invention process process is simple, cost is low, do not need to transform existing production line, more do not need to drop into extra expensive device, do not need to buy expensive material yet, only need utilize existing equipment voluntarily or drop into simple cheap apparatus (such as bar code printer) and add unique identification in packaging process, then in the process of circulation, utilize existing device mobile phone to carry out circulation information typing, during false distinguishing, also only need consumer to use mobile phone to carry out, simple to operate easy-to-use.The complete facility of information record, convenient execution and supervision.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, equipment (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although describe the preferred embodiments of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the scope of the invention.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Above embodiment only for illustration of the present invention, and is not limitation of the present invention, and the those of ordinary skill of relevant technical field, without departing from the spirit and scope of the present invention, can also make a variety of changes and modification.Therefore all equivalent technical schemes also belong to protection category of the present invention.

Claims (15)

1. a marketed material tracing management identification system, is characterized in that, comprising:
Item circulation tracing management false distinguishing service end, item circulation track terminal and false distinguishing terminal;
Described item circulation tracing management false distinguishing service end, item circulation track terminal are connected by network service with false distinguishing terminal;
Described item circulation tracing management false distinguishing server stores the marketed material unique identification of imparting marketed material and marketed material unique identification and marketed material is bound; Item circulation track terminal inputs the circulation information of marketed material in the process of circulation in real time according to marketed material unique identification, and being uploaded to described item circulation tracing management false distinguishing server, circulation information in the process of circulation of the corresponding marketed material unique identification of described item circulation tracing management false distinguishing service end and marketed material also stores; Described false distinguishing terminal sends false distinguishing request according to marketed material unique identification to item circulation tracing management false distinguishing service end, and item circulation tracing management false distinguishing service end is to the circulation information of described false distinguishing terminal feedback marketed material in the process of circulation and false distinguishing.
2. marketed material tracing management identification system as claimed in claim 1, it is characterized in that, described item circulation tracing management false distinguishing service end comprises producer's database, terminal sale quotient data storehouse;
Described producer's database is for storing the information of producer and the marketed material circulation information producer;
Described terminal sale quotient data storehouse is used for the information of storage terminal dealer and the marketed material circulation information terminal sale business.
3. marketed material tracing management identification system as claimed in claim 2, it is characterized in that, described item circulation tracing management false distinguishing service end also comprises retail trader's database;
Described retail trader database is for storing the information of retail trader at different levels and the marketed material circulation information in retail trader at different levels.
4. the marketed material tracing management identification system as described in claim 1-3 any one, it is characterized in that, described item circulation tracing management false distinguishing service end also comprises fake certification unit, and described fake certification unit is used for transferring the circulation information of marketed material in the process of circulation in described item circulation tracing management false distinguishing service end according to marketed material unique identification and feeds back to described false distinguishing terminal.
5. marketed material tracing management identification system as claimed in claim 1, it is characterized in that, described item circulation tracing management false distinguishing service end comprises: unique identification generation unit;
Described unique identification generation unit is for generating the marketed material unique identification of marketed material and being stored in described item circulation tracing management false distinguishing service end.
6. marketed material tracing management identification system as claimed in claim 1, it is characterized in that, described item circulation tracing management false distinguishing service end comprises report processing unit;
Described report processing unit is used for by examining the circulation information in the marketed material unique identification process of circulation corresponding to doubtful fake products under boostrap, and verification result is fed back to described false distinguishing terminal.
7. a marketed material tracing management false distinguishing method, is characterized in that, comprise the steps:
To marketed material give marketed material unique identification preserve and and marketed material bind;
Follow the tracks of the circulation information of marketed material in the process of circulation according to marketed material unique identification and preserve;
The circulation information corresponding according to marketed material unique identification inquiry marketed material, and according to circulation information false distinguishing.
8. marketed material tracing management false distinguishing method as claimed in claim 7, is characterized in that, describedly gives marketed material uniquely identified step to marketed material and comprises:
By unique identification generation unit, generate unique identification.
9. marketed material tracing management false distinguishing method as claimed in claim 7, is characterized in that, describedly gives marketed material uniquely identified step to marketed material and comprises:
By existing marketed material unique identification, typing or importing.
10. marketed material tracing management false distinguishing method as claimed in claim 7, is characterized in that, described unique identification comprise in word, symbol, image, sound, video any one or multiple.
11. marketed material tracing management false distinguishing methods as claimed in claim 7, is characterized in that, the unique identification of marketed material by printing, printing, laser engraving, record, bind, bonding method and marketed material bind.
12. marketed material tracing management false distinguishing methods as claimed in claim 7, it is characterized in that, described circulation information comprises:
In the title of producer, date of manufacture, grown place, grown place outbound time, reseller name, retail trader's warehouse-in date, retail trader's outbound date, distribution ground terminal sale business title, terminal sale business address, terminal sale business operation license or terminal sale business identification number, selling time any one or multiple.
13. marketed material tracing management false distinguishing methods as claimed in claim 7, is characterized in that, described according to marketed material unique identification inquiry marketed material, and specifically comprise according to the step of circulation information false distinguishing:
Circulation information corresponding to marketed material is obtained and the circulation information selling current marketed material with reality is compared by marketed material unique identification, if consistent, reminding user with reference to dealer's reputation information and Product Feature Information, the false proof true and false will putting synthetic determination commodity, otherwise is accredited as non-certified products.
14. marketed material tracing management false distinguishing methods as described in claim 7-13 any one, is characterized in that, also comprise the step reported doubtful fake products, specific as follows:
Marketed material unique identification corresponding for doubtful fake products is sent to item circulation tracing management false distinguishing service end by network;
After the report processing unit of item circulation tracing management false distinguishing service end receives marketed material unique identification corresponding to doubtful fake products, by examining the circulation information of marketed material in the process of circulation corresponding to marketed material unique identification corresponding to doubtful fake products under boostrap, examine the circulation information in the marketed material unique identification process of circulation corresponding to doubtful fake products, and verification result is fed back to false distinguishing terminal.
15. marketed material tracing management false distinguishing methods as claimed in claim 14, is characterized in that, describedly also comprise the step that doubtful fake products is reported:
Step to the subscriber authentication of the doubtful fake products of report: to reporting that the subscriber authentication of doubtful fake products can determine whether as malice report according to the mistake report number of times of active user.
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