CN104581395A - Image playing device and method thereof - Google Patents
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- CN104581395A CN104581395A CN201410046597.3A CN201410046597A CN104581395A CN 104581395 A CN104581395 A CN 104581395A CN 201410046597 A CN201410046597 A CN 201410046597A CN 104581395 A CN104581395 A CN 104581395A
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- 238000000034 method Methods 0.000 title claims abstract description 27
- 238000004891 communication Methods 0.000 claims description 16
- 238000001514 detection method Methods 0.000 claims description 8
- 230000001737 promoting effect Effects 0.000 claims description 8
- 210000000746 body region Anatomy 0.000 claims description 5
- 238000009434 installation Methods 0.000 claims description 4
- 230000000694 effects Effects 0.000 description 9
- 238000010586 diagram Methods 0.000 description 8
- 230000008901 benefit Effects 0.000 description 5
- 230000006399 behavior Effects 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 4
- 230000008569 process Effects 0.000 description 4
- 230000009471 action Effects 0.000 description 2
- 230000000295 complement effect Effects 0.000 description 2
- 239000004973 liquid crystal related substance Substances 0.000 description 2
- 239000000463 material Substances 0.000 description 2
- 229910044991 metal oxide Inorganic materials 0.000 description 2
- 150000004706 metal oxides Chemical class 0.000 description 2
- 239000004065 semiconductor Substances 0.000 description 2
- 230000037303 wrinkles Effects 0.000 description 2
- 238000009825 accumulation Methods 0.000 description 1
- 239000003086 colorant Substances 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
Abstract
The invention provides an image playing device and a method thereof, and a merchant can achieve the purpose of publicizing products or providing preferential information by playing image information. Therefore, how to effectively provide advertising information to consumers to achieve advertising effectiveness is a primary goal of advertisers and their customers. The image playing device provided by the invention collects the information of the sex, age, clothing characteristics, operation behavior, viewing history and the like of the consumer, so as to integrate the preference, personality or requirement of the consumer. Therefore, the image playing device of the invention can intelligently select and play the image information which is interesting to the consumers or meets the requirements of the consumers, thereby providing more humanized service, effectively attracting the attention of the consumers, improving the shopping desire of the consumers and further achieving the purpose of advertisement sale and commercial application thereof.
Description
Technical field
The invention relates to a kind of image playing device and method thereof, and relate to a kind of devices and methods therefor carrying out image player according to user ' s preference especially.
Background technology
Along with the progress of multimedia technology, hotel owner or manufacturer can carry out broadcast advertisement by electronic advertising player, use publicity product, marketing activity or provide favor information.
But general advertisement broadcast mode is only merely play several fixed advertisement by electronic advertising player.This kind of advertisement broadcast mode comparatively standard, and user may not have wish to view and admire or seen namely forgetting, makes advertisement cannot efficient information transfer and reach its former economic benefit that should bring.In other words, how effectively providing advertising message to consumer and to reach the effect of publicity, is the primary goal of ad. craft and its client.Therefore, be necessary to provide a kind of better image player mode, use and attract user note and effectively can provide information to consumer, thus reach the object of ad sales.
Summary of the invention
The invention provides a kind of image playing device and method thereof, can to select intelligently and to play user interested or meet the image information of user's demand, effective attraction user notes, uses the shopping desire promoting user, thus reaches object and the effect of publicity thereof of ad sales.
Image playing device of the present invention comprises image acquisition unit, display unit and processing unit.Wherein, image acquisition unit is in order to obtain image.Processing unit couples image acquisition unit and display unit.Whether processing unit is in order to exist user in detected image, and when processing unit detect in image there is user time, analyze at least one biological characteristic and at least one preference profiles of obtaining from image, use the preference data that record corresponds to user, and select at least one image information to play in display unit according to preference data.Above-mentioned processing unit is according at least one biological characteristic, judge whether the preference data of user has been recorded in user's database, and when the preference data of user has been recorded in user's database, at least one biological characteristic that processing unit analysis obtains from image and at least one preference profiles, use and record and upgrade the preference data corresponding to user.When above-mentioned processing unit detect in image there is user time, processing unit obtains the face image of user, and according to the characteristic information of face image, uses and obtain at least one biological characteristic.When above-mentioned processing unit detect in image there is user time, processing unit obtains the human body image of user, and the head zone of foundation analyst volume image, body region, hand region and foot area wherein at least one, use the age of acquisition user, one of them person of height as at least one biological characteristic.When above-mentioned processing unit detect in image there is user time, processing unit query manipulation database of record with obtain user to the operation history of image playing device and viewing image history, use obtain at least one preference profiles.Above-mentioned processing unit is according at least one biological characteristic obtained from image, and whether met at least one biological characteristic of user with comparison by user's database, thus generation comparison result, and use according to comparison result and judge whether there is user in image.Above-mentioned processing unit is by the preference data of user and multimedia database comparison, use and obtain at least one class label corresponding with preference data, and from multimedia database, select at least one image information to play in display unit according to this at least one class label.
In one embodiment of this invention, when above-mentioned processing unit detect in image there is user time, processing unit obtains the tile images of user, and according to analyzing color information, the shape information wherein at least one of tile images, use the apparel characteristic of acquisition user as at least one preference profiles.
In one embodiment of this invention, above-mentioned processing unit gives weight to each biological characteristic and each preference profiles, uses each weight according at least one biological characteristic, at least one preference profiles and correspondence thereof, and record corresponds to the preference data of user.
In one embodiment of this invention, at least one above-mentioned biological characteristic comprises one of them or its combination of face feature, iris feature and fingerprint characteristic.
In one embodiment of this invention, above-mentioned display unit comprises operational zone and image information broadcast area.Wherein, operational zone is in order to receive the operation of user, and image information broadcast area is in order to play at least one image information.
In one embodiment of this invention, at least one above-mentioned image information is one of them person of information of commercial advertisement, merchandise discount, promotional activities.
Image playing method of the present invention comprises the following steps.Whether user is there is in detected image.When detect in image there is user time, analyze at least one biological characteristic and at least one preference profiles of obtaining from image, use record and correspond to the preference data of user, thus select at least one image information according to preference data and play.Above-mentioned when detect in image there is user time, the step analyzing at least one biological characteristic and at least one preference profiles obtained from image comprises the face image obtaining user, and the characteristic information of foundation face image, use and obtain at least one biological characteristic.Obtain the human body image of user, and the head zone of foundation analyst volume image, body region, hand region and foot area wherein at least one, use the age of acquisition user, one of them person of height as at least one biological characteristic.According at least one biological characteristic, judge whether the preference data of user has been recorded in user's database.And when the preference data of user has been recorded in user's database, analyze at least one biological characteristic and at least one preference profiles of obtaining from image, use and record and upgrade the preference data corresponding to user.Above-mentioned image playing method is applicable to electronic installation, and when detect in image there is user time, the step obtaining at least one preference profiles comprises query manipulation database of record to obtain user to the operation history of electronic installation and viewing image history, uses and obtains at least one preference profiles.The step that whether there is user in above-mentioned detected image comprises at least one biological characteristic according to obtaining from image, and whether met at least one biological characteristic of user with comparison by user's database, thus generation comparison result, and judge whether there is user in image according to comparison result.The above-mentioned step selecting at least one image information also to play according to preference data comprises preference data and the multimedia database of comparison user, use and obtain at least one class label corresponding with preference data, and according at least one class label, from multimedia database, select at least one image information and play.
In one embodiment of this invention, above-mentioned when detect in image there is user time, the step obtaining at least one preference profiles comprises the tile images obtaining user, and according to analyzing color information, the shape information wherein at least one of tile images, use the apparel characteristic of acquisition user as at least one preference profiles.
In one embodiment of this invention, at least one biological characteristic that above-mentioned analysis obtains from image and at least one preference profiles, using the step recording the preference data corresponding to user comprises each biological characteristic and each preference profiles imparting weight, and according to each weight of at least one biological characteristic, at least one preference profiles and correspondence thereof, record corresponds to the preference data of user.
In one embodiment of this invention, at least one above-mentioned biological characteristic comprises one of them or its combination of face feature, iris feature and fingerprint characteristic.
In one embodiment of this invention, the above-mentioned step selecting at least one image information also to play according to preference data comprises to be selected at least one image information according to preference data and is played in display unit, wherein display unit comprises the operational zone receiving its operation of user, and in order to play the image information broadcast area of at least one image information.
In one embodiment of this invention, at least one above-mentioned image information is one of them person of information of commercial advertisement, merchandise discount, promotional activities.
Based on above-mentioned, the image playing device of the embodiment of the present invention and method thereof by detecting biological characteristic and the preference profiles thereof of user, and give weight respectively to biological characteristic and preference profiles, use and analyze and record the preference data of user.Accordingly, the embodiment of the present invention can according to the preference data of user, selects intelligently and to play user interested or meet the image information of user's demand, effectively attracts user to note, use the shopping desire promoting user, thus reach object and the effect of publicity thereof of ad sales.
For above-mentioned feature and advantage of the present invention can be become apparent, special embodiment below, and coordinate accompanying drawing to be described in detail below.
Accompanying drawing explanation
Fig. 1 is the calcspar of the image playing device shown by one embodiment of the invention;
Fig. 2 is the schematic diagram of the image playing device shown by one embodiment of the invention;
Fig. 3 is the process flow diagram of the image playing method shown by one embodiment of the invention;
Fig. 4 is the schematic diagram of the human body image shown by one embodiment of the invention;
Fig. 5 is the schematic diagram of the human body image shown by one embodiment of the invention.
Description of reference numerals:
100: image playing device;
110,210: image acquisition unit;
120,220: display unit;
130: processing unit;
221: operational zone;
222: image information broadcast area;
240: user;
400,500: human body image;
410,510: garment features;
520: motion brand mark;
S310 ~ S340: step.
Embodiment
Fig. 1 is the calcspar of the image playing device shown by one embodiment of the invention.Please refer to Fig. 1, image playing device 100 comprises image acquisition unit 110, display unit 120 and processing unit 130.Wherein, processing unit 130 is respectively coupled to image acquisition unit 110 and display unit 120.
Image acquisition unit 110 is in order to obtain an image.In the present embodiment, image acquisition unit 110 can be anyly have charge coupled cell (Charge coupled device; CCD) camera lens, CMOS (Complementary Metal Oxide Semiconductor) (Complementary metal oxide semiconductor transistors; CMOS) camera lens, or the video camera of infrared ray camera lens.In addition, image acquisition unit 110 also can comprise the image acquisition equipment that can obtain depth information, such as, be depth camera (depth camera) or stereo camera, use the depth information obtaining obtained image.Image acquisition unit 110 is arranged at the position that can get display unit 120 forward image.Such as, image acquisition unit 110 is configurable near display unit 120 or the top of display unit 120, the position of right the present invention not set by limited images acquiring unit 110.
Display unit 120 is such as liquid crystal display (Liquid-Crystal Display; LCD), plasma display, vacuum fluorescent display, light emitting diode (Light-Emitting Diode; LED) display, Field Emission Display (Field Emission Display; FED) and/or the display of other suitable species, its kind is not limited at this.In embodiments of the present invention, display unit 120 can comprise operational zone and image information broadcast area, and operational zone is in order to receive the operational order of user to image playing device, and image information broadcast area is then in order to play at least one image information.Wherein, image information can be commercial advertisement, merchandise discount, one of them person of information of promotional activities or its combination, and the present invention does not limit this.
Processing unit 130 is such as CPU (central processing unit) (Central Processing Unit; Or the microprocessor of the general service of other programmeds or specific use (Microprocessor), digital signal processor (Digital Signal Processor CPU); DSP), Programmable Logic Controller, Application Specific Integrated Circuit (Application Specific Integrated Circuits; ASIC), programmable logic device (Programmable Logic Device; Or the combination of other similar devices or these devices PLD).
For example, Fig. 2 is the schematic diagram of the image playing device shown by one embodiment of the invention.In the present embodiment, display unit 220 can be the rectangle screen of 6 meters wide, 1.2 meters high, and is set up in liftoff 0.8 meter of, as shown in Figure 2.Wherein, display unit 220 can comprise operational zone 221 and image information broadcast area 222, and operational zone 221 is in order to receive the operational order of user to image playing device, and 222, image information broadcast area is in order to play at least one image information.In addition, in other embodiments, display unit 220 also can be a vertical type screen, it can be such as the upright screen of 55 inches (namely 0.7 meter wide, 1.2 meters high), application embodiment of the present invention person can provide the size of suitable display unit according to its demand, the present invention does not limit this.In fig. 2, image acquisition unit 210 is arranged on the top of display unit 220, and down oblique angle is taken to obtain image.When in the obtained scope that user 240 enters image acquisition unit 210, the human body image of user 240 correspondence in the image obtained, can be comprised.
Fig. 3 is the process flow diagram of the image playing method shown by one embodiment of the invention.Referring to Fig. 1 and Fig. 3, the method for the present embodiment is applicable to above-mentioned image playing device 100, and in the Fig. 1 that namely arranges in pairs or groups below, each item of image playing device 100, illustrates the detailed process of the present embodiment method.
In step S310, in the image that processing unit 130 detected image acquiring unit 110 obtains, whether there is user.Specifically, image after an image is acquired, just transfers to processing unit 130 to carry out subsequent analysis by image acquisition unit 110.Processing unit 130 can utilize such as block to detect (blockdetect) algorithm to find out in image the block belonging to human body, and compare with the eigenwert set up in advance by obtaining this block characteristic of correspondence value, when both conform to, processing unit 130 can judge that the above-mentioned block in image is human body image.
In step s 320, when processing unit 130 detect in image there is user time, processing unit 130 analyzes at least one biological characteristic and at least one preference profiles of obtaining from image.Specifically, when user enter can be got the scope of its corresponding human body image by image acquisition unit 110 before display unit 120 time, human body image corresponding to user be detected in the image that processing unit 130 can obtain at image acquisition unit 110.Processing unit 130 can obtain the biological characteristic and preference profiles that this user possesses further from human body image, such as, be the information such as the sex of user, age, apparel characteristic, operation behavior, viewing history.Then, processing unit 130 is analyzed above-mentioned biological characteristic and preference profiles again, uses preference, individual character or the demand of inferring that user is possible.Below how processing unit 130 is obtained to the biological characteristic of user and preference profiles and carry out analysis and be illustrated.
First illustrate that processing unit 130 obtains and analyzes the embodiment of its biological characteristic of user.In the present embodiment, processing unit 130 can take out from above-mentioned human body image the face image corresponding to user, and by the characteristic information in face image, the face features such as the geometric relationship such as between shape of face, face ratio, face feature, wrinkle or mole, as the biological characteristic of user.In addition, processing unit 130 can also judge sex or the age of user by above-mentioned feature, and can using judged result also as the biological characteristic of user.Such as, in one embodiment, processing unit 130 can utilize the face ratio in face image to judge the sex of user; And in another embodiment, processing unit 130 judges the age of user by the wrinkle in identification face image.
In addition, processing unit 130 also can analyze above-mentioned human body image further, and according to the ratio between body region, hand region and foot area corresponding to human body image or form, use and obtain age of this user or one of them person of height, as to should the biological characteristic of user.It is emphasized that in the present embodiment, the image obtained also comprises depth information, uses the clear and definite size obtaining each position in its human body image of user.In one embodiment, processing unit 130 can using the height information taken from the human body image biological characteristic as user; And in another embodiment, height information also can further as the foundation judging user's age, and the age that this can be judged is also as the biological characteristic of user.In addition, in one embodiment, processing unit 130 also can utilize the head body ratio of such as human body image, uses and judges that user is as child or adult and as the biological characteristic of user.
Following then explanation processing unit 130 obtains the preference profiles of user and is analyzed used technology from human body image.Wherein, preference profiles can be the apparel characteristic via user, also can be to be obtained for the historical record of the operation behavior of image playing device 100 or viewing image by user.To be illustrated respectively according to above-mentioned situation below.
First illustrate that processing unit 130 obtains the embodiment of preference profiles via the apparel characteristic of user.In one embodiment, processing unit 130 can obtain the preference profiles of user according to the apparel characteristic of user.Specifically, when processing unit 130 detect in image there is user time, processing unit 130 obtains the tile images of user, wherein this tile images can the upper portion of health of corresponding human body image, lower portion, or the entirety of body part and/or its combination.Processing unit 130 analyzes color information, the shape information wherein at least one of tile images, and according to the color information that obtains and shape information, uses the apparel characteristic that obtains user and as the preference profiles of user.In other words, processing unit 130 can take out the clothing information of user from the image of body part, such as, be color or the style of clothes, uses the preference profiles obtaining user, and is analyzed and infer that user's wears preference or style.
In section Example, in order to more adequately identify the status of user, image player 100 carrys out pick-up image as except the status foundation of differentiation user except using image acquisition unit 110, medium that sensing user carries with can also be carried out (such as through the detection equipment arranged extra in image player 100, consumption electronic products or radio frequency identification (RFID) equipment) the identification media communication that regularly or irregularly transmits, thus more accurately as the criterion of user's status.Above-mentioned consumption electronic products can be intelligent mobile phone, panel computer, notebook computer ... Deng.Above-mentioned identification media communication can be Bluetooth protocol, radio frequency identification (Radio Frequency Identification; RFID) agreement, near-field communication (Near Field Communication; NFC) agreement, WLAN (WIFI) host-host protocol, CDMA agreement ... etc. the product facility information that communications protocol produces.
Below be described for an embodiment, and please refer to Fig. 4.Fig. 4 is the schematic diagram of the human body image shown by one embodiment of the invention.In the present embodiment, when after processing unit 130 acquisitor volume image 400, processing unit 130 analyzes its body image, and the garment features 410 that can obtain user is iridescent Western-style clothes.By this, processing unit 130 is according to the clothes color of user and style, and the preference profiles obtaining user is iridescent and Western-style clothes.In addition, processing unit 130 also can further be analyzed preference profiles.Such as, in the present embodiment, processing unit 130 can according to the above-mentioned preference profiles obtained, and by fluorescence colour system and a Fashionable Colors database comparison.When to go out iridescent be the popular colour system of this season in processing unit 130 comparison, processing unit 130 can infer the color that user ' s preference is comparatively popular, maybe can infer that user likes active color or likes popular wearing to take style, and can using above-mentioned analysis result also as the preference profiles of user.Such as processing unit 130 obtains the preference profiles that Western-style clothes is user again, then processing unit 130 can infer that user likes wearing skirt, and using the preference profiles of skirt as user.In addition, it is emphasized that processing unit 130 can be also wear Western-style clothes and infer that the sex of user is women further according to user, the biological characteristic obtaining its sex of user is used.
In other embodiments, garment features also can comprise the mark on clothes, and can it can be used as the foundation determining user ' s preference feature., and please refer to Fig. 5 for example.Fig. 5 is the schematic diagram of the human body image shown by one embodiment of the invention.In the present embodiment, processing unit 130 can obtain the preference profiles of the motion brand mark 520 of white, football shirt and given shape from its garment features 510 of user.Processing unit 130 is also analyzed above-mentioned preference profiles, and can infer that user has a preference for the commodity of this motion brand, or infers that user likes motion, maybe can infer the given shape that user likes above-mentioned.Processing unit 130 can according to above-mentioned analysis result, also using above-mentioned motion brand and the motion preference profiles as user.
In addition, each image player 100 also can comprise detection equipment, and the detection equipment of first information display device can the identification media communication that transmits of the medium (e.g., mobile phone, flat computer) that possesses of sensing user.And, image player 100 by identification media communication corresponding for these users to sending external server to, use and utilize the living things feature recognition media communication in customer data base to differentiate the place of user, and as the auxiliary foundation of user's customer identification.
Then explanation processing unit 130 is by user for the operation behavior of image playing device 100 or the historical record of viewing image, uses the situation obtaining preference profiles.Need first illustrate at this, in the present embodiment, when processing unit 130 detect in image there is human body image time, processing unit 130 can judge whether user's data that above-mentioned human body image is corresponding have been recorded in user's database.Wherein, above-mentioned user's database can be recorded in the storage unit in image playing device 100, such as, be the fixed of any pattern or packaged type random access memory (Random Access Memory; RAM), ROM (read-only memory) (Read-Only Memory; ROM), the combination of flash memory (Flash memory), hard disk or other similar devices or these devices.In addition, user's database also can be stored in external server, and being carried out the access of user's data by network by processing unit 130, application the present embodiment person can provide multi-form user's data storage method according to its demand, and the present invention does not limit this.
Specifically, in the present embodiment, processing unit 130 can according at least one biological characteristic obtained from image, and by whether at least one obtained biological characteristic and the comparison of user's database being met at least one biological characteristic of user, thus generation comparison result, and use according to comparison result and judge whether there is user in image.In other words, processing unit 130 by be such as the shape of face of user, whether face feature, the biological characteristic such as sex or age have been recorded in user's database to the data of inquiring about user.In addition, in other embodiments, processing unit 130 also by obtaining iris feature or the fingerprint characteristic of user, use as user biological characteristic and judge the foundation of user's data.For how realizing the mode judging user's data, the present invention does not limit.On the other hand, the detection equipment of image player 100 also can sense current media thing that active user possesses (as, mobile phone) the current identification media communication that transmits, and the customer data base in the biological characteristic detected according to image player 100 and above-mentioned current identification media communication and external server is compared, and is judged whether to detect user.
In one embodiment, processing unit 130 is as above-mentioned and whether biological characteristic according to user has been recorded to inquire about user's data, and when Query Result display user data are recorded, processing unit 130 also can further according to user's data, or also can according to by the biological characteristic obtained in image, use inquiry one record data storehouse, and the operation history obtained from record data storehouse corresponding to user or the playing image history to image playing device 100.Wherein, record data storehouse can be recorded in the storage unit in image playing device 100, also can be stored in external server, not limited at this.
Be described for the user in Fig. 5 embodiment at this.In the present embodiment, user operates image playing device 100 first and selects the trailer of science fiction action movie to play.Now, processing unit 130 can obtain the biological characteristic of user, such as, be user's face feature, and this biological characteristic be recorded in user's database, and the operation history of storage this user corresponding and playing image history are in a record data storehouse.When user operates image playing device 100 again, operation history corresponding for user and playing image history also can carry out recording and upgrading by processing unit 130, use and provide inquiry.In other words, user can be recorded for the operation history of image playing device 100, and when user operates image playing device 100 again, or user's processing unit 130 near image playing device 100 can detect in image when there is this user, processing unit 130 can query manipulation database of record to obtain operation history or its playing image history of user.In the present embodiment, when this user repeatedly selects science fiction class film to view and admire, then have the records that many correspond to science fiction class film in the operation history of this user and playing image history.Therefore, processing unit 130 can using operation history and the playing image history preference profiles as user, and analyze operation history and the playing image history of user further, and can infer and the type of preferences of user for image information, namely such as user in the present embodiment may be the film of preference science fiction class.
Therefore, can be found out by the above-mentioned multiple embodiments enumerated, processing unit 130 can collect the information such as the biological characteristic of user, apparel characteristic, operation history, viewing history and preference thereof, and whole by system, analyze above-mentioned information, and obtain the preference of user, individual character or demand.
Get back to the flow process of Fig. 3, after processing unit 130 obtains the biological characteristic and preference profiles that this user possesses, in step S330, processing unit 130 is according to analyzing the result of above-mentioned biological characteristic and preference profiles and the preference data that records corresponding to this user.Specifically, processing unit 130 by preference that is whole for system, that analyze the rear user obtained, individual character or demand, can be recorded in the preference data of this user corresponding.Such as, in the fig. 4 embodiment, processing unit 130 obtains the preference profiles of user for iridescent and Western-style clothes by the garment features 410 of user, and therefrom analyzes and learn that popular the wearing of user ' s preference takes style, and user is the biological characteristic of women.By this, the user ' s preference of above-mentioned information and correspondence thereof can be based upon in the preference data of user by processing unit 130.
In addition, from previous embodiment, in certain embodiments, processing unit 130 can obtain multiple biological characteristic and the preference profiles of user.Therefore, in the present embodiment, processing unit 130 also can give weight to the biological characteristic of user and preference profiles respectively, and the information used collecting is screened, and the user ' s preference data that processing unit 130 is obtained are more accurate.For the embodiment of Fig. 5, processing unit 130 can by the motion brand mark 520 obtaining given shape in the garment features 510 of user, and processing unit 130 can infer that user likes motion, this motion brand or above-mentioned given shape.In the present embodiment, processing unit 130 can correspond to football shirt according to the garment features 510 of user, and user is liked the weight of moving to improve.Or in another embodiment, processing unit 130 can comprise this motion brand according to repeated detection to its preference profiles of user, and according to the frequency that this motion brand mark 520 occurs, improve the weight that user has a preference for this motion brand.Application the present embodiment person can have different weight setting modes according to its demand to the biological characteristic of user or preference profiles, and the present invention does not limit to this.After processing unit 130 obtains its biological characteristic of user each weight corresponding with preference profiles, also each weight can be recorded in the preference data of user.
In addition, processing unit 130 also can judge whether the preference data of user has been recorded in user's database.User's database herein can be identical with user's database of above-mentioned record user data, also can be second user's database and preference data in order to record user, do not limited in this recording mode for its preference data of user.Specifically, processing unit 130 according to the biological characteristic obtained from image, can judge whether the preference data of user and its correspondence has been recorded in user's database.In one embodiment, when processing unit 130 finds that the preference data of user is not recorded in user's database, processing unit 130 can set up the preference data of this user corresponding in user's database, for when user again being detected afterwards, can record its preference data and upgrade.In another embodiment, when processing unit 130 finds that the preference data of user has been recorded in user's database, then processing unit 130 can analyze the biological characteristic and preference profiles that obtain from image, uses and records and upgrade the preference data of user.In other words, processing unit 130 can according to the multi-pass operations of user for image playing device 100, use the preference data of accumulation user, and by the such as above-mentioned weight allocation for each feature, thus promote the accuracy that processing unit 130 analyzes user ' s preference.Thus, the result that processing unit 130 is analyzed more can press close to the individual character of user, preference or demand.
In step S340, processing unit 130 selects at least one image information to play in display unit 120 according to preference data.Specifically, processing unit 130 can by the preference data of user and multimedia database comparison, use and obtain at least one class label corresponding with preference data, processing unit 130 selects at least one image information to play in display unit according to class label again from multimedia database.Wherein, above-mentioned multimedia database can be recorded in storage unit in image playing device 100 or external server, and its detailed technology can be similar with the embodiment of above-mentioned user's database, therefore repeat no more.
With the embodiment of Fig. 4, above-mentioned class label is illustrated below.In the present embodiment, the movie trailer that this user once repeatedly watched literature and art love type is recorded in the preference data of user.Therefore, the class label of " love film " can after the preference data of user and multimedia database are compared by processing unit 130, be obtained.According to this class label, processing unit 130 can find out the image information relevant to science fiction movies in multimedia database, can be such as the information of showing of love film, the representing or propaganda activity of the sales promotion information of neighboring film commodity or the representative performer of love film, and play above-mentioned image information in image information broadcast area in display unit 120.In addition, from aforementioned, the user in the present embodiment is the preference profiles such as corresponding iridescent, Western-style clothes also.Therefore, record corresponding above-mentioned preference profiles in preference data at processing unit 130, and with multimedia database comparison after, processing unit 130 can also be such as the class label of " women " and " popular wearing takes style ".Therefore, processing unit 330 can search the image information relevant with the class label of above-mentioned " love film ", " women " and " popular wearing takes style " from multimedia database, and select to be such as the image informations such as the action message or be about to of the department store Zhou Nianqing love movie trailer of showing from multimedia database, and can play in the multiple image information broadcast areas respectively in display unit 120, using broadcasting user may interested image information watch to attract user.
Be described as follows with the embodiment of Fig. 5 again.In the present embodiment, and according to above-mentioned known, the preference data that this user is corresponding can comprise white clothing, motion, motion brand, given shape and science fiction film.Therefore, above-mentioned preference data compares with multimedia database by processing unit 130, thus obtains the class label such as " white clothing ", " motion ", " motion brand ", " given shape ", " science fiction film ".Processing unit 130 also searches the image information relevant with above-mentioned class label from multimedia database, using selection is such as ball match time information, the advertising campaign of this motion brand, science fiction movies trailer, or sponsor specifies the clothing admission of dress white or is dressed in white image informations such as can enjoying preferential promotional activities, and play in multiple image information broadcast areas respectively in display unit 120, cause the interest of user and reach the effect of publicity of image information.
By this, the image playing device of the embodiment of the present invention can be collected and analyze biological characteristic and the preference profiles thereof of user, and obtains the preference of user, individual character or its demand.Image playing device is according to above-mentioned user ' s preference, individual character or demand, the interested picture material of user's possibility can be play intelligently to provide the service of hommization, thus effectively attract the attention of user, use the effect of publicity of reaching advertising message and and then bring economic benefit.
It is worth mentioning that, although above-described embodiment is all be described with a user, but the image playing device of the embodiment of the present invention is also unrestricted for be suitable for user's number, and for the situation of multi-user, the image playing device of the embodiment of the present invention is by such as possessing multiple processing unit or other modes realize.For example, in one embodiment, multiple processing units of image playing device can be analyzed respectively to the multiple human body images in obtained image, thus select the picture material interested to corresponding each user respectively according to the preference data of multiple user, and can effectively provide advertising message to each user and more promote available economic benefit.
In sum, the image playing device of the embodiment of the present invention and method thereof are by collecting the information such as sex, age, apparel characteristic, operation behavior, viewing history of consumer, and above-mentioned information is analyzed, and utilize the mode giving weight to screen, use accurately unite whole go out the preference of user, individual character or demand.Accordingly, the embodiment of the present invention can according to the preference of user, selects intelligently and to play user interested or meet the image information of user's demand, effectively can cause the interest of user and attract user to watch.Therefore, the image playing device of the embodiment of the present invention significantly can promote the shopping desire of user, the favor information effectively providing commodity or activity notification, thus reach the object of ad sales and strengthen the effect of publicity, to obtain the economic benefit that advertisement brings further.On the other hand, the image playing device of the embodiment of the present invention can also play according to the difference preference of each user the image information meeting each user's demand respectively, while meeting each user ' s preference or demand, provide humanized service with and realize business and apply.
Last it is noted that above each embodiment is only in order to illustrate technical scheme of the present invention, be not intended to limit; Although with reference to foregoing embodiments to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein some or all of technical characteristic; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.
Claims (14)
1. an image playing device, is characterized in that, comprising:
One image acquisition unit, in order to obtain an image;
One display unit; And
One processing unit, couple this image acquisition unit and this display unit, in order to detect in this image whether there is a user, when this processing unit detect in this image there is this user time, analyze at least one biological characteristic and at least one preference profiles that obtain from this image, use the preference data that record corresponds to this user, and select at least one image information to play in this display unit according to this preference data
This processing unit is according to this at least one biological characteristic, judge whether this preference data of this user has been recorded in user's database, and when this preference data of this user has been recorded in this user's database, this at least one biological characteristic that this processing unit analysis obtains from this image and this at least one preference profiles, use and record and upgrade this preference data corresponding to this user
When this processing unit detect in this image there is this user time, obtain a face image of this user, and according to the characteristic information of this face image, use and obtain this at least one biological characteristic,
When this processing unit detect in this image there is this user time, obtain a human body image of this user, and a head zone of this human body image of foundation analysis, a body region, a hand region and a foot area wherein at least one, use the age of this user of acquisition, one of them person of height as this at least one biological characteristic
When this processing unit detect in this image there is this user time, inquire about a record data storehouse with obtain this user to the operation history of this image playing device and viewing image history, use obtain this at least one preference profiles,
This processing unit is according to this at least one biological characteristic obtained from this image, and whether met this at least one biological characteristic of this user with comparison by this user's database, thus produce a comparison result, and use according to this comparison result and judge whether there is this user in this image
This processing unit is by this preference data of this user and a multimedia database comparison, use and obtain at least one class label corresponding with this preference data, and from this multimedia database, select this at least one image information to play in this display unit according to this at least one class label.
2. image playing device according to claim 1, it is characterized in that, when this processing unit detect in this image there is this user time, obtain a tile images of this user, and according to analyzing color information, the shape information wherein at least one of this tile images, use the apparel characteristic of this user of acquisition as this at least one preference profiles.
3. image playing device according to claim 1, it is characterized in that, this processing unit to each this at least one biological characteristic and respectively this at least one preference profiles give a weight, use those weights each according to this at least one biological characteristic, this at least one preference profiles and correspondence thereof, record corresponds to this preference data of this user.
4. image playing device according to claim 1, is characterized in that, this at least one biological characteristic comprises one of them or its combination of face feature, iris feature and fingerprint characteristic.
5. image playing device according to claim 1, is characterized in that, this display unit comprises:
One operational zone, in order to receive an operation of this user; And
One image information broadcast area, in order to play this at least one image information.
6. image playing device according to claim 1, is characterized in that, this at least one image information is one of them person of information of commercial advertisement, merchandise discount, promotional activities.
7. image playing device according to claim 1, is characterized in that, also comprises a detection equipment,
Wherein this detection equipment senses the identification media communication that medium that this user possesses is transmitted, and transmits this identification media communication corresponding to this user to this server, and,
The current identification media communication that the current media thing that this detection equipment sensing active user possesses transmits, and judge whether to detect this user according to this at least one biological characteristic and this current identification media communication.
8. an image playing method, is characterized in that, comprising:
Detect in an image and whether there is a user;
When detect in this image there is this user time, analyze at least one biological characteristic and at least one preference profiles that obtain from this image, use record and correspond to the preference data of this user; And
Select at least one image information according to this preference data and play,
Wherein when detect in this image there is this user time, the step analyzing at least one biological characteristic and at least one preference profiles obtained from this image comprises:
Obtain a face image of this user;
According to the characteristic information of this face image, use and obtain this at least one biological characteristic;
Obtain a human body image of this user;
According to analyzing a head zone of this human body image, a body region, a hand region and a foot area wherein at least one, use obtain this user age, one of them person of height is as this at least one biological characteristic;
According to this at least one biological characteristic, judge whether this preference data of this user has been recorded in user's database;
When this preference data of this user has been recorded in this user's database, analyze this at least one biological characteristic and this at least one preference profiles of obtaining from this image, used and record and upgrade this preference data corresponding to this user,
Wherein this image playing method is applicable to an electronic installation,
Wherein when detect in this image there is this user time, the step obtaining this at least one preference profiles comprises:
Inquire about a record data storehouse to obtain this user to the operation history of this electronic installation and viewing image history;
Obtain this at least one preference profiles,
Wherein detect the step that whether there is this user in this image to comprise:
According to this at least one biological characteristic obtained from this image, and whether met this at least one biological characteristic of this user with comparison by user's database, thus produce a comparison result; And
Judge whether to exist in this image this user according to this comparison result,
The step wherein selecting this at least one image information also to play according to this preference data comprises:
This preference data of comparison user and a multimedia database, use and obtain at least one class label corresponding with this preference data; And
According to this at least one class label, from this multimedia database, select this at least one image information and play.
9. image playing method according to claim 8, is characterized in that, when detect in this image there is this user time, the step obtaining this at least one preference profiles comprises:
Obtain a tile images of this user; And
According to color information, the shape information wherein at least one of analyzing this tile images, use the apparel characteristic of this user of acquisition as this at least one preference profiles.
10. image playing method according to claim 8, is characterized in that, analyzes this at least one biological characteristic and this at least one preference profiles of obtaining from this image, uses the step recording this preference data corresponding to this user and comprises:
To each this at least one biological characteristic and respectively this at least one preference profiles give a weight; And
According to those weights each of this at least one biological characteristic, this at least one preference profiles and correspondence thereof, record corresponds to this preference data of this user.
11. image playing methods according to claim 8, is characterized in that, this at least one biological characteristic comprises one of them or its combination of face feature, iris feature and fingerprint characteristic.
12. image playing methods according to claim 8, is characterized in that, the step selecting this at least one image information also to play according to this preference data comprises:
Select this at least one image information according to this preference data and be played in a display unit, wherein this display unit comprises an operational zone of the operation receiving this user, and in order to play an image information broadcast area of this at least one image information.
13. image playing methods according to claim 8, is characterized in that, this at least one image information is one of them person of information of commercial advertisement, merchandise discount, promotional activities.
14. image playing methods according to claim 8, is characterized in that, also comprise:
Sense that a medium that this user possesses transmits one identifies media communication, detects whether there is this user according to this identification media communication and this image.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW102137144 | 2013-10-15 | ||
| TW102137144A TW201514886A (en) | 2013-10-15 | 2013-10-15 | Image playback apparatus and method thereof |
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| CN104581395A true CN104581395A (en) | 2015-04-29 |
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|---|---|---|---|
| CN201410046597.3A Pending CN104581395A (en) | 2013-10-15 | 2014-02-10 | Image playing device and method thereof |
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| CN (1) | CN104581395A (en) |
| TW (1) | TW201514886A (en) |
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| CN112950840A (en) * | 2019-12-11 | 2021-06-11 | 阿里巴巴集团控股有限公司 | Information processing method and device and service terminal |
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