CN104537088B - information display method and device - Google Patents
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- CN104537088B CN104537088B CN201410857093.XA CN201410857093A CN104537088B CN 104537088 B CN104537088 B CN 104537088B CN 201410857093 A CN201410857093 A CN 201410857093A CN 104537088 B CN104537088 B CN 104537088B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9574—Browsing optimisation, e.g. caching or content distillation of access to content, e.g. by caching
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Abstract
The invention discloses a kind of information display method and device, wherein, information display method includes：Receive the webpage from client and show request, webpage and keyword according to corresponding to webpage shows request acquisition, and webpage and keyword are returned to client, so that client highlights keyword in webpage；And trigger action of the user to keyword region is received, information corresponding with keyword is obtained based on trigger action, and to client return information, so that client shows information.Above- mentioned information, which shows in method and device embodiment, highlights keyword, so that on the premise of user interested in the keyword interacts with keyword, show corresponding information such as advertising message for user, it is good that audient is precisely, information shows effect, and without establishing the preliminary cognition to keyword in advance for user, coordinate indexing is actively carried out also without user, improves the Experience Degree of user.
Description
Technical Field
The present invention relates to the field of information technologies, and in particular, to an information presentation method and apparatus.
Background
Currently, many merchants have strong advertising needs, want to make their own brands more concerned, and make people aware of their brands. The existing brand advertisers generally adopt brand advertisement display to realize, mainly directly display the brand advertisements for people, and the brand advertisements are a purer brand advertisement form. For brand advertisements with accurate brand audiences, the corresponding brand advertisements can be shown only when a user searches for certain keywords.
However, the above advertisement display methods all have drawbacks: for the way of directly displaying brand advertisements, the demands of audiences are not clear, so that the advertisements are ineffectively displayed, and the user experience is poor; brand advertising with a precise brand audience requires that the user have established a preliminary awareness of the brand, which requires advertisers to establish such preliminary awareness for users in advance through other channels.
Disclosure of Invention
The present invention is directed to solving, at least to some extent, one of the technical problems in the related art. Therefore, in the first aspect of the present invention, an embodiment of an information presentation method is provided, which can highlight a keyword, so that on the premise that a user interested in the keyword interacts with the keyword, corresponding information, such as advertisement information, is presented for the user, audience is accurate, an information presentation effect is good, preliminary cognition on the keyword for the user in advance is not required, and a user does not need to actively perform related search, thereby improving user experience.
A second embodiment of the present invention is directed to an information presentation apparatus.
In order to achieve the above object, an information presentation method according to an embodiment of a first aspect of the present invention includes: receiving a webpage display request from a client, obtaining a corresponding webpage and a corresponding keyword according to the webpage display request, and returning the webpage and the keyword to the client so that the client can highlight the keyword in the webpage; and receiving a trigger operation of the user on the area where the keyword is located, acquiring information corresponding to the keyword based on the trigger operation, and returning the information to the client so that the client displays the information.
According to the information display method provided by the embodiment of the invention, a webpage display request from a client is received, a corresponding webpage and a corresponding keyword are obtained according to the webpage display request, and the webpage and the keyword are returned to the client, so that the keyword is highlighted in the webpage by the client; then receiving a triggering operation of a user on the area where the keyword is located, obtaining information corresponding to the keyword based on the triggering operation, and returning the information to the client so that the client can display the information; because the keywords are highlighted in the embodiment, on the premise that the user interested in the keywords interacts with the keywords, corresponding information such as advertisement information is displayed for the user, audience is accurate, the information display effect is good, preliminary cognition on the keywords does not need to be established for the user in advance, related retrieval does not need to be actively carried out by the user, and the experience degree of the user is improved.
In order to achieve the above object, an information presentation apparatus according to an embodiment of a second aspect of the present invention includes: the first processing module is used for receiving a webpage display request from a client, obtaining a corresponding webpage and a corresponding keyword according to the webpage display request, and returning the webpage and the keyword to the client so that the client can display the keyword in the webpage in a highlighted manner; and the second processing module is used for receiving the triggering operation of the user on the area where the keyword is located, acquiring information corresponding to the keyword based on the triggering operation, and returning the information to the client so as to enable the client to display the information.
According to the information display device provided by the embodiment of the invention, a webpage display request from a client is received through a first processing module, a corresponding webpage and a corresponding keyword are obtained according to the webpage display request, and the webpage and the keyword are returned to the client, so that the keyword is highlighted in the webpage by the client; receiving a triggering operation of a user on an area where the keyword is located through a second processing module, obtaining information corresponding to the keyword based on the triggering operation, and returning the information to the client so that the client can display the information; because the keywords are highlighted in the embodiment, on the premise that the user interested in the keywords interacts with the keywords, corresponding information such as advertisement information is displayed for the user, audience is accurate, the information display effect is good, preliminary cognition on the keywords does not need to be established for the user in advance, related retrieval does not need to be actively carried out by the user, and the experience degree of the user is improved.
Drawings
FIG. 1a is a flowchart of an information presentation method according to an embodiment of the present invention.
FIG. 1b is a flowchart of an information presentation method according to another embodiment of the present invention.
Fig. 2 is an interaction process diagram of an advertisement information presentation method according to an embodiment of the present invention.
Fig. 3 is a schematic structural diagram of an information presentation apparatus according to an embodiment of the present invention.
Fig. 4 is a schematic structural diagram of an information presentation apparatus according to another embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.
An information presentation method and apparatus according to an embodiment of the present invention are described below with reference to the drawings.
Fig. 1a is a flowchart of an information presentation method according to an embodiment of the present invention, which is described from a server side.
As shown in fig. 1a, the information presentation method includes:
s101, receiving a webpage display request from a client, obtaining a corresponding webpage and a corresponding keyword according to the webpage display request, and returning the webpage and the keyword to the client so that the client can display the keyword in the webpage in a highlighted manner.
In this embodiment, when a user desires to browse a certain webpage, a webpage display request may be sent to the server through the client, and after receiving the webpage display request, the server obtains the corresponding webpage.
In this embodiment, before obtaining the corresponding web page and the keyword according to the web page presentation request, the method may further include: s100a, storing the corresponding relationship between the web page and the keyword, as shown in fig. 1b, the process of obtaining the corresponding web page and keyword according to the web page display request may be: and acquiring a corresponding webpage according to the webpage display request, and acquiring a keyword to be highlighted in the webpage according to the webpage and the corresponding relation between the stored webpage and the keyword, wherein the keyword can be a brand word of the advertisement.
S102, receiving a trigger operation of a user on the area where the keyword is located, obtaining information corresponding to the keyword based on the trigger operation, and returning the information to the client so that the client can display the information.
In this embodiment, before the server obtains the information corresponding to the keyword based on the trigger operation of the user, the server may further include: s100b, storing the corresponding relation between the key words and the material information, as shown in FIG. 1 b. It should be noted that S100b may also be located between S101 and S102.
When a user browses a webpage, if a keyword, such as a brand word, highlighted in the webpage is interested, a triggering operation, such as a clicking operation, a hover operation and the like, can be performed on an area where the keyword is located, and after the server receives the triggering operation of the user on the area where the keyword is located, material information, such as advertising material information, corresponding to the keyword can be obtained based on the triggering operation and the stored corresponding relation between the keyword and the material information, and corresponding information, such as advertising information, can be obtained based on the material information.
The information display method comprises the steps of receiving a webpage display request from a client, obtaining a corresponding webpage and a corresponding keyword according to the webpage display request, and returning the webpage and the keyword to the client so that the client can display the keyword in the webpage in a highlighted manner; then receiving a triggering operation of a user on the area where the keyword is located, obtaining information corresponding to the keyword based on the triggering operation, and returning the information to the client so that the client can display the information; because the keywords are highlighted in the embodiment, on the premise that the user interested in the keywords interacts with the keywords, corresponding information such as advertisement information is displayed for the user, audience is accurate, the information display effect is good, preliminary cognition on the keywords does not need to be established for the user in advance, related retrieval does not need to be actively carried out by the user, and the experience degree of the user is improved.
Fig. 2 is an interaction process diagram of an advertisement information presentation method according to an embodiment of the present invention.
As shown in fig. 2, the implementation process of information presentation is described by dividing the implementation process into an offline process and an online process by taking advertisement information as an example, specifically:
1) an offline process:
the offline process mainly comprises two parts:
a first part: and storing the corresponding relation between the key words and the material information.
Specifically, an advertiser puts in brand words, provides corresponding advertising materials, establishes a corresponding relationship between the brand words and the advertising materials, and then stores the corresponding relationship from the brand words to the advertising materials by the server, for example, stores an index from the brand words to the advertising materials.
A second part: and storing the corresponding relation between the webpage and the keyword.
Specifically, the content of the web page is mined, and the corresponding relationship between the web page and the brand word is established and stored, that is, the index from the web page to the brand word is stored.
2) An on-line process:
the online process mainly comprises the following steps:
receiving a webpage display request; inquiring brand words required to be displayed on the webpage according to the corresponding relation between the webpage and the brand words, and displaying the brand words in the webpage in a highlighted mode; and if the user interacts with the highlighted brand word area when browsing the page, the server inquires the advertisement material to be displayed according to the corresponding relation between the key words and the material information and displays the advertisement.
As can be seen from fig. 2, in the embodiment, the display of the advertisement information is completed through the cooperation of the online and offline processes, and the brand word is highlighted in the embodiment, so that the corresponding advertisement information is displayed for the user on the premise that the user interested in the brand word interacts with the brand word, the audience is accurate, the advertisement information display effect is good, the preliminary cognition of the brand word for the user is not required to be established in advance, the user is not required to actively perform related retrieval, and the experience degree of the user is improved.
In order to implement the above embodiments, the present invention further provides an information display device.
Fig. 3 is a schematic structural diagram of an information presentation apparatus according to an embodiment of the present invention, where the information presentation apparatus may be located in a server.
As shown in fig. 3, the information presentation apparatus includes a first processing module 31 and a second processing module 32, in which:
the first processing module 31 is configured to receive a web page display request from a client, obtain a corresponding web page and a corresponding keyword according to the web page display request, and return the web page and the keyword to the client, so that the client can highlight the keyword in the web page; the second processing module 32 is configured to receive a trigger operation of the user on an area where the keyword is located, obtain information corresponding to the keyword based on the trigger operation, and return the information to the client, so that the client displays the information.
In this embodiment, when a user desires to browse a webpage, a webpage display request may be sent to the first processing module 31 through the client, and after receiving the webpage display request, the first processing module 31 obtains the corresponding webpage.
In addition, as shown in fig. 4, the apparatus may further include a first saving module 33, where the first saving module 33 is configured to save the corresponding relationship between the web page and the keyword before the first processing module 31 obtains the corresponding web page and the keyword according to the web page display request.
Specifically, the first processing module 31 obtains a corresponding web page according to the web page display request, and obtains a corresponding keyword according to the web page and the stored corresponding relationship between the web page and the keyword, where the keyword may be a brand word of an advertisement, and after the first processing module 31 returns the keyword to the client, the client highlights the keyword on the corresponding web page to attract the attention of the user.
Further, as shown in fig. 4, the apparatus may further include a second saving module 34, where the second saving module 34 is configured to save the corresponding relationship between the keyword and the material information before the second processing module 32 obtains the information corresponding to the keyword based on the trigger operation.
Specifically, the second processing module 32 may obtain the material information corresponding to the keyword based on the trigger operation and the stored correspondence between the keyword and the material information, and obtain the information based on the material information. The material information can be advertisement material information, and the obtained information can be advertisement information.
As can be seen from the above description, the first processing module 31 and the second processing module 32 are mainly responsible for completing a part on the line, and the first saving module 33 and the second saving module 34 are mainly responsible for completing a part under the line, and a specific implementation process may refer to fig. 1 and fig. 2, which is not described herein again.
The information display device receives a webpage display request from a client through a first processing module, obtains a corresponding webpage and a corresponding keyword according to the webpage display request, and returns the webpage and the keyword to the client, so that the client can display the keyword in the webpage in a highlighted manner; receiving a triggering operation of a user on an area where the keyword is located through a second processing module, obtaining information corresponding to the keyword based on the triggering operation, and returning the information to the client so that the client can display the information; because the keywords are highlighted in the embodiment, on the premise that the user interested in the keywords interacts with the keywords, corresponding information such as advertisement information is displayed for the user, audience is accurate, the information display effect is good, preliminary cognition on the keywords does not need to be established for the user in advance, related retrieval does not need to be actively carried out by the user, and the experience degree of the user is improved.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (2)
1. An information presentation method, comprising:
receiving a webpage display request from a client, obtaining a corresponding webpage and a corresponding keyword according to the webpage display request, and returning the webpage and the keyword to the client so that the client can display the keyword in the webpage in a protruding manner, wherein the corresponding relation between the webpage and the keyword is stored, the corresponding webpage is obtained according to the webpage display request, the corresponding keyword is obtained according to the webpage and the stored corresponding relation between the webpage and the keyword, and the keyword is a brand word of an advertisement; and
receiving a triggering operation of a user on an area where the keyword is located, acquiring information corresponding to the keyword based on the triggering operation, and returning the information to the client so that the client displays the information; wherein,
before the obtaining of the information corresponding to the keyword based on the trigger operation, the method further includes: storing the corresponding relation between the key words and the material information;
the obtaining of the information corresponding to the keyword based on the trigger operation includes: and acquiring material information corresponding to the keyword based on the triggering operation and the stored corresponding relation between the keyword and the material information, and acquiring the information based on the material information.
2. An information presentation apparatus, comprising:
the first processing module is used for receiving a webpage display request from a client, obtaining a corresponding webpage and a corresponding keyword according to the webpage display request, and returning the webpage and the keyword to the client so that the client can display the keyword in the webpage in a highlighted manner;
the first storage module is used for storing the corresponding relation between the webpage and the keyword before the first processing module obtains the corresponding webpage and the keyword according to the webpage display request; the first processing module is specifically used for obtaining a corresponding webpage according to the webpage display request and obtaining a corresponding keyword according to the webpage and the stored corresponding relation between the webpage and the keyword, wherein the keyword is a brand word of an advertisement;
the second storage module is used for storing the corresponding relation between the key words and the material information; and
the second processing module is used for receiving a triggering operation of a user on an area where the keyword is located, obtaining information corresponding to the keyword based on the triggering operation, and returning the information to the client so that the client can display the information; wherein the second processing module is specifically configured to: and acquiring material information corresponding to the keyword based on the triggering operation and the stored corresponding relation between the keyword and the material information, and acquiring the information based on the material information.
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| CN201410857093.XA CN104537088B (en) | 2014-12-31 | 2014-12-31 | information display method and device |
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| CN201410857093.XA CN104537088B (en) | 2014-12-31 | 2014-12-31 | information display method and device |
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| CN106844792B (en) * | 2017-03-30 | 2020-02-28 | 微梦创科网络科技（中国）有限公司 | Method and system for realizing advertisement of primary information designated audience of social relationship |
| CN111523289B (en) * | 2020-04-24 | 2023-05-09 | 支付宝(杭州)信息技术有限公司 | Text format generation method, device, equipment and readable medium |
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| CN103631784A (en) * | 2012-08-21 | 2014-03-12 | 腾讯科技（深圳）有限公司 | Page content retrieval method and system |
| CN104021231A (en) * | 2014-06-26 | 2014-09-03 | 北京奇虎科技有限公司 | Method and device for displaying webpage in browser |
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| US6859803B2 (en) * | 2001-11-13 | 2005-02-22 | Koninklijke Philips Electronics N.V. | Apparatus and method for program selection utilizing exclusive and inclusive metadata searches |
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| CN103631784A (en) * | 2012-08-21 | 2014-03-12 | 腾讯科技（深圳）有限公司 | Page content retrieval method and system |
| CN103577597A (en) * | 2013-11-15 | 2014-02-12 | 北京奇虎科技有限公司 | Keyword searching system based on current browse webpage |
| CN104021231A (en) * | 2014-06-26 | 2014-09-03 | 北京奇虎科技有限公司 | Method and device for displaying webpage in browser |
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