CN104243272A - Media message pushing method and device - Google Patents
Media message pushing method and device Download PDFInfo
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- CN104243272A CN104243272A CN201310231070.3A CN201310231070A CN104243272A CN 104243272 A CN104243272 A CN 104243272A CN 201310231070 A CN201310231070 A CN 201310231070A CN 104243272 A CN104243272 A CN 104243272A
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- media information
- operation behavior
- microblogging
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
Abstract
The invention discloses a media message pushing method. When an operation behavior on a reserved micoblog of a user is monitored, media messages related to the current microblog operation behavior are added to the home page of the user microblog under the situation that the media messages related to the microblog operation behavior exist in media messages to be pushed. The invention further discloses a media message pushing device. By means of the scheme, the pertinence of the pushed media messages can be improved.
Description
Technical field
The present invention relates to computer technology, particularly a kind of media information method for pushing and device.
Background technology
Microblogging, the i.e. abbreviation of micro-blog (Micro Blog), an Information Sharing based on customer relationship, propagation and acquisition platform, user can by various terminal, with brief word (mostly being 140 words most), issue individual the information thinking, do, thus realize immediately sharing of information.
In prior art, microblog can according to self needs, initiatively push some media informations to user, as add in time shaft (timeline) homepage of user's microblogging the media information that pushes, like this, when user checks the time shaft homepage of self microblogging, pushed media information can be viewed.
But also certain problem can be there is in actual applications in aforesaid way, as: for different users, the media information of propelling movement is all the same usually, namely for different users, can not push media information targetedly respectively; And, because aforesaid way is a kind of enforceable propelling movement mode, trigger without any user behavior, therefore, user to promoted media information may and lose interest in, thus cause the stay time of user on pushed media information very short, and then cause pushed media information to lose propelling movement value, waste system resource.
Summary of the invention
In view of this, the invention provides a kind of media information method for pushing and device, the specific aim of pushed media information can be improved and improve the utilance of system resource.
Technical scheme of the present invention is achieved in that
A kind of media information method for pushing, comprising:
When monitoring the predetermined microblogging operation behavior of user,
When there is the media information be associated with this microblogging operation behavior in media information to be pushed,
The media information be associated with this microblogging operation behavior is joined in the homepage of user's microblogging.
A kind of media information pusher, comprising:
First processing module, for monitoring the microblogging operation behavior of user, and when monitoring the predetermined microblogging operation behavior of user, notifies that the second processing module performs self function;
Described second processing module, for there is the media information be associated with this microblogging operation behavior in media information to be pushed, joins the media information be associated with this microblogging operation behavior in the homepage of user's microblogging.
Visible, adopt scheme of the present invention, for the predetermined microblogging operation behavior of user, can push to it media information be associated with this microblogging operation behavior, pent-up demand can may push media information to user according to user, thus improve the specific aim of pushed media information; And, because pushed media information is associated with the microblogging operation behavior of user, therefore compared to existing mode, user can be interested in the media information pushed according to mode of the present invention, thus improve the stay time of user on pushed media information, and then the propelling movement that improve pushed media information is worth, and correspondingly, improves the utilance of system resource; In addition, due to after monitoring the microblogging operation behavior of user, the media information that namely can be associated for its promotion, therefore can guarantee that pushed media information can be viewed in time by user, thus further increase the propelling movement value of pushed media information and the utilance of system resource; Further, scheme of the present invention implements simple and convenient, be convenient to universal and promote.
Accompanying drawing explanation
Fig. 1 is the flow chart of media information method for pushing embodiment of the present invention.
Fig. 2 is the flow chart of media information method for pushing of the present invention preferred embodiment.
Fig. 3 is the composition structural representation of media information pusher embodiment of the present invention.
Embodiment
For problems of the prior art, propose a kind of media information in the present invention and push scheme.
In order to make technical scheme of the present invention clearly, understand, to develop simultaneously embodiment referring to accompanying drawing, scheme of the present invention be described in further detail.
Fig. 1 is the flow chart of media information method for pushing embodiment of the present invention.As shown in Figure 1, comprising:
Step 11: when monitoring the predetermined microblogging operation behavior of user at every turn, process according to mode shown in step 12 ~ 13 respectively.
Step 12: determine whether there is the media information be associated with this microblogging operation behavior in media information to be pushed, if so, then performs step 13, otherwise, process ends.
In actual applications, before determining whether to exist in media information to be pushed the media information be associated with this microblogging operation behavior, namely after the predetermined microblogging operation behavior monitoring user, need first to generate the keyword corresponding with this microblogging operation behavior, number may be one, also may be multiple.
Further, for every bar media information to be pushed, the keyword setting its correspondence in advance is respectively needed, number may be one, also may be multiple, how set and can be decided according to the actual requirements, such as, can according to the particular content of media information by manually setting.
Like this, for every bar media information to be pushed, can respectively by generated keyword, namely corresponding with this microblogging operation behavior keyword and this media information corresponding, the keyword that presets mates, if the match is successful, then this media information is defined as the media information be associated with this microblogging operation behavior.
In the manner described above, the number of the media information be associated with this microblogging operation behavior finally determined may be zero, and also may be one, may be also multiple.
Wherein, described the match is successful, can refer to:
1) corresponding with this microblogging operation behavior keyword is all the keyword that this media information is corresponding;
2) at least one in corresponding with this microblogging operation behavior keyword is the keyword that this media information is corresponding;
In actual applications, concrete employing mode 1) or mode 2) determine whether that the match is successful and can be decided according to the actual requirements.
Illustrate:
Example one
Suppose that the number of the keyword corresponding with this microblogging operation behavior is 3, be respectively keyword A, keyword B and keyword C, the number of the keyword that the media information that a certain bar is to be pushed is corresponding is 4, is respectively keyword A, crucial D, keyword E and keyword F; Due to the keyword of in the keyword corresponding with this microblogging operation behavior, namely keyword A is also the keyword that this media information is corresponding, therefore, this media information can be defined as the media information be associated with this microblogging operation behavior;
Example two
Suppose that the number of the keyword corresponding with this microblogging operation behavior is 3, be respectively keyword A, keyword B and keyword C, the number of the keyword that the media information that a certain bar is to be pushed is corresponding is 4, is respectively keyword A, crucial B, keyword E and keyword F; Due to the both keyword in the keyword corresponding with this microblogging operation behavior, namely keyword A and keyword B is also the keyword that this media information is corresponding, therefore, this media information can be defined as the media information be associated with this microblogging operation behavior;
Example three
Suppose that the number of the keyword corresponding with this microblogging operation behavior is 3, be respectively keyword A, keyword B and keyword C, the number of the keyword that the media information that a certain bar is to be pushed is corresponding is 4, is respectively keyword A, crucial B, keyword C and keyword F; Because the keyword corresponding with this microblogging operation behavior is all the keyword that this media information is corresponding, therefore, this media information can be defined as the media information be associated with this microblogging operation behavior.
Step 13: the media information be associated with this microblogging operation behavior is joined in the time shaft homepage of user's microblogging.
For user, it is without the need to listening to the microblogging account number of media information propelling movement side, namely without the need to as its bean vermicelli, once meet pushing condition, namely when the predetermined microblogging operation behavior monitoring user, and when determining to there is the media information be associated with this microblogging operation behavior in the media information pushed, namely the media information be associated with this microblogging operation behavior can be pushed to user by media information propelling movement side.
Consider in actual applications, if the media information number pushed for user is too much, the dislike of user may be caused, thus cause Consumer's Experience bad, therefore, in this step, first can determine whether the number of the media information be associated with this microblogging operation behavior is greater than N, and N is positive integer; If not, then the media information be associated with this microblogging operation behavior is joined the homepage of user's microblogging, namely in time shaft homepage; If so, then sort according to the pre-defined rule pair media information be associated with this microblogging operation behavior, and only the media information being in top N after sequence is joined in the time shaft homepage of user's microblogging.
The concrete value of N can be decided according to the actual requirements, and is generally 1.
How to sort same being decided according to the actual requirements to the media information that this microblogging operation behavior is associated.Such as:
1) each media information being respectively to be pushed in advance arranges different priority, and the media information sequence that priority is higher is more forward;
2) if the mode 2 described in step 12 of employing) determine whether that the match is successful, namely for every bar media information to be pushed, if at least one in the keyword corresponding with this microblogging operation behavior is the keyword that this media information is corresponding, then this Twitter message is defined as the media information be associated with this microblogging operation behavior; So, for any two media informations be associated with this microblogging operation behavior, suppose to be respectively media information A and media information B, if one in the keyword corresponding with this microblogging operation behavior is the keyword that media information A is corresponding, two in the keyword corresponding with this microblogging operation behavior is the keyword that media information B is corresponding, then when sorting, can be come by media information B before media information A, namely the keyword matched is more, sorts more forward;
Other possible mode repeats no longer one by one.
In actual applications, above-mentioned predetermined microblogging operation behavior can refer to that user delivers Twitter message, user forwards Twitter message etc., i.e. user's operation behavior relevant to word of carrying out.
Below namely deliver Twitter message for user, scheme of the present invention is described further.
Fig. 2 is the flow chart of media information method for pushing of the present invention preferred embodiment.As shown in Figure 2, comprising:
Step 21: when monitoring user and deliver Twitter message at every turn, carries out keyword extraction to the Twitter message that this user delivers respectively.
How carrying out keyword extraction is prior art.
Step 22: arrange a parameter M, initial value is 0.
Step 23: for every bar media information to be pushed, respectively the keyword of its correspondence is mated with the keyword extracted in step 21, if the match is successful, then by the media information that the Twitter message that this media information is defined as delivering with user is associated, and the value of M is added one.
When for need push media information be disposed all in the manner described above after, can step 24 be performed.
Step 24: whether the value determining M is 0, if so, then process ends, otherwise, perform step 25.
If the value of M is 0, the media information that there is not the Twitter message delivered with user and be associated is described in media information to be pushed, so can direct process ends.
If the value of M is not 0, the media information that in media information to be pushed, existence is associated with the Twitter message that user delivers is described, correspondingly, continues to perform step 25.
Step 25: whether the value determining M is 1, if so, then performs step 26, otherwise, perform step 27.
As previously mentioned, for avoiding the dislike causing user, for the Twitter message that user delivers at every turn, usually at most only can push a media information, therefore, in this step, determining whether the value of M is 1.
Step 26: the media information be associated with the Twitter message that user delivers is joined in the time shaft homepage of user's microblogging, process ends.
If the value of M is 1, only there is a media information be associated with the Twitter message that user delivers in media information namely to be pushed, then this media information is joined in the time shaft homepage of user's microblogging.
Step 27: sort according to the pre-defined rule pair media information be associated with the Twitter message that user delivers, and only join in the time shaft homepage of user's microblogging by being in primary media information after sequence, process ends.
If the value of M is greater than 1, in media information namely to be pushed, there are many media informations be associated with the Twitter message that user delivers, then therefrom select a media information, and this Twitter message selected is joined in the time shaft homepage of user's microblogging.
In the time shaft homepage of user's microblogging, the media information added in step 26 and step 27 can be presented at above the Twitter message that in step 21, user delivers, this is because the Twitter message delivered compared to user in step 21 of the time of delivering of the media information added deliver the time, distance current time is nearer, is namely the message upgraded.
After step 26 and step 27, if user has delivered again new Twitter message, the media information so added in step 26 and step 27 will normally sink.
In addition, step 26 is identical with the form of the Twitter message that user delivers with the form needs of the media information added in step 27, namely added media information also needs to meet the call format of microblog to Twitter message, as number of words can not more than 140 etc.
Further, the media information added in step 26 and step 27 can not be pushed to the microblogging bean vermicelli of user, namely can not propagate between the bean vermicelli of user, thus can avoid causing that other user's is discontented.
Based on above-mentioned introduction, Fig. 3 is the composition structural representation of media information pusher embodiment of the present invention.As shown in Figure 3, comprising:
First processing module 31, for monitoring the microblogging operation behavior of user, and when monitoring the predetermined microblogging operation behavior of user, notifies that the second processing module 32 performs self function;
Second processing module 32, for there is the media information be associated with this microblogging operation behavior in media information to be pushed, joins the media information be associated with this microblogging operation behavior in the homepage of user's microblogging.
Wherein, can specifically comprise in the second processing module 32:
First processing unit 321, for generating the keyword corresponding with this microblogging operation behavior, and sends to the second processing unit 322;
Second processing unit 322, for for every bar media information to be pushed, respectively keyword that is corresponding with this media information for generated keyword, that preset is mated, if the match is successful, then this media information is defined as the media information be associated with this microblogging operation behavior, and joins in the homepage of user's microblogging.
Particularly,
This media information for every bar media information, if determine that generated keyword is all the keyword that this media information is corresponding, then can be defined as the media information be associated with this microblogging operation behavior by the second processing unit 322;
Or,
Second processing unit 322 can for every bar media information, if at least one determining in generated keyword is the keyword that this media information is corresponding, then this media information is defined as the media information be associated with this microblogging operation behavior.
Wherein,
Described microblogging operation behavior can be: user delivers Twitter message;
Correspondingly, the Twitter message that the first processing unit 321 can be delivered this user carries out keyword extraction, using the keyword that extracts as the keyword corresponding with this microblogging operation behavior.
In addition,
Second processing unit 322 also can be further used for, and determine whether the number of the media information be associated with this microblogging operation behavior is greater than N, N is positive integer;
If not, then the media information be associated with this microblogging operation behavior is joined in the homepage of user's microblogging;
If so, then sort according to the pre-defined rule pair media information be associated with this microblogging operation behavior, and only the media information being in top N after sequence is joined in the homepage of user's microblogging.
The specific works flow process of Fig. 3 shown device embodiment please refer to the respective description in preceding method embodiment, repeats no more herein.
In a word, adopt scheme of the present invention, for the predetermined microblogging operation behavior of user, can push to it media information be associated with this microblogging operation behavior, pent-up demand can may push media information to user according to user, thus improve the specific aim of pushed media information; And, because pushed media information is associated with the microblogging operation behavior of user, therefore compared to existing mode, user can be interested in the media information pushed according to mode of the present invention, thus improve the stay time of user on pushed media information, and then the propelling movement that improve pushed media information is worth, and correspondingly, improves the utilance of system resource; In addition, due to after monitoring the microblogging operation behavior of user, the media information that namely can be associated for its promotion, therefore can guarantee that pushed media information can be viewed in time by user, thus further increase the propelling movement value of pushed media information and the utilance of system resource; Further, scheme of the present invention implements simple and convenient, be convenient to universal and promote.
In sum, these are only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a media information method for pushing, is characterized in that, comprising:
When monitoring the predetermined microblogging operation behavior of user,
When there is the media information be associated with this microblogging operation behavior in media information to be pushed,
The media information be associated with this microblogging operation behavior is joined in the homepage of user's microblogging.
2. method according to claim 1, is characterized in that, described in monitor the predetermined microblogging operation behavior of user after, comprise further:
Generate the keyword corresponding with this microblogging operation behavior;
For every bar media information to be pushed, respectively keyword that is corresponding with this media information for generated keyword, that preset is mated, if the match is successful, then this media information is defined as the media information be associated with this microblogging operation behavior.
3. method according to claim 2, is characterized in that, described the match is successful comprises:
The keyword generated is all the keyword that this media information is corresponding;
Or at least one in the keyword generated is the keyword that this media information is corresponding.
4. method according to claim 2, is characterized in that,
Described microblogging operation behavior comprises: user delivers Twitter message;
The described generation keyword corresponding with this microblogging operation behavior comprises: carry out keyword extraction to the Twitter message that this user delivers, using the keyword that extracts as the keyword corresponding with this microblogging operation behavior.
5. the method according to claim 1,2 or 4, is characterized in that, the described homepage media information be associated with this microblogging operation behavior being joined user's microblogging comprises:
Determine whether the number of the media information be associated with this microblogging operation behavior is greater than N, N is positive integer;
If not, then the media information be associated with this microblogging operation behavior is joined in the homepage of user's microblogging;
If so, then sort according to the pre-defined rule pair media information be associated with this microblogging operation behavior, and only the media information being in top N after sequence is joined in the homepage of user's microblogging.
6. a media information pusher, is characterized in that, comprising:
First processing module, for monitoring the microblogging operation behavior of user, and when monitoring the predetermined microblogging operation behavior of user, notifies that the second processing module performs self function;
Described second processing module, for there is the media information be associated with this microblogging operation behavior in media information to be pushed, joins the media information be associated with this microblogging operation behavior in the homepage of user's microblogging.
7. device according to claim 6, is characterized in that, described second processing module comprises:
First processing unit, for generating the keyword corresponding with this microblogging operation behavior, and sends to the second processing unit;
Described second processing unit, for for every bar media information to be pushed, respectively keyword that is corresponding with this media information for generated keyword, that preset is mated, if the match is successful, then this media information is defined as the media information be associated with this microblogging operation behavior, and joins in the homepage of user's microblogging.
8. device according to claim 7, is characterized in that,
This media information, for every bar media information, if determine that generated keyword is all the keyword that this media information is corresponding, is then defined as the media information be associated with this microblogging operation behavior by described second processing unit;
Or,
This media information, for every bar media information, if at least one determining in generated keyword is the keyword that this media information is corresponding, is then defined as the media information be associated with this microblogging operation behavior by described second processing unit.
9. device according to claim 7, is characterized in that,
Described microblogging operation behavior comprises: user delivers Twitter message;
Described first processing unit carries out keyword extraction to the Twitter message that this user delivers, using the keyword that extracts as the keyword corresponding with this microblogging operation behavior.
10. the device according to claim 7 or 9, is characterized in that,
Described second processing unit is further used for, and determine whether the number of the media information be associated with this microblogging operation behavior is greater than N, N is positive integer;
If not, then the media information be associated with this microblogging operation behavior is joined in the homepage of user's microblogging;
If so, then sort according to the pre-defined rule pair media information be associated with this microblogging operation behavior, and only the media information being in top N after sequence is joined in the homepage of user's microblogging.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310231070.3A CN104243272B (en) | 2013-06-09 | 2013-06-09 | A kind of media information method for pushing and device |
| PCT/CN2014/071953 WO2014198130A1 (en) | 2013-06-09 | 2014-02-11 | Method and apparatus for pushing media message |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310231070.3A CN104243272B (en) | 2013-06-09 | 2013-06-09 | A kind of media information method for pushing and device |
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| CN104243272A true CN104243272A (en) | 2014-12-24 |
| CN104243272B CN104243272B (en) | 2019-04-12 |
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| CN201310231070.3A Active CN104243272B (en) | 2013-06-09 | 2013-06-09 | A kind of media information method for pushing and device |
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| CN (1) | CN104243272B (en) |
| WO (1) | WO2014198130A1 (en) |
Cited By (2)
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| CN108768837A (en) * | 2018-05-31 | 2018-11-06 | 中国建设银行股份有限公司 | Message treatment method and relevant apparatus |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105872111B (en) * | 2016-06-20 | 2019-01-11 | 腾讯科技（深圳）有限公司 | A kind of control method and server of information push |
| CN106572005B (en) * | 2017-01-02 | 2021-04-06 | 郑洪� | Information pushing method, device and system |
| CN106603392B (en) * | 2017-01-02 | 2021-04-06 | 郑洪� | Information pushing method, information pushing device and information pushing system |
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| WO2008071108A1 (en) * | 2006-12-15 | 2008-06-19 | Tencent Technology (Shenzhen) Company Limited | Method, system and device of network information transferring |
| CN102694662A (en) * | 2011-03-24 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network service push system and method thereof |
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| CN105528247A (en) * | 2015-12-14 | 2016-04-27 | 联想(北京)有限公司 | Information processing method and client side |
| CN108768837A (en) * | 2018-05-31 | 2018-11-06 | 中国建设银行股份有限公司 | Message treatment method and relevant apparatus |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104243272B (en) | 2019-04-12 |
| WO2014198130A1 (en) | 2014-12-18 |
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