CN104243272B - A kind of media information method for pushing and device - Google Patents
A kind of media information method for pushing and device Download PDFInfo
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- CN104243272B CN104243272B CN201310231070.3A CN201310231070A CN104243272B CN 104243272 B CN104243272 B CN 104243272B CN 201310231070 A CN201310231070 A CN 201310231070A CN 104243272 B CN104243272 B CN 104243272B
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- 238000012544 monitoring process Methods 0.000 claims abstract description 4
- 230000006399 behavior Effects 0.000 claims description 96
- 230000008569 process Effects 0.000 claims description 7
- 239000000284 extract Substances 0.000 claims 1
- 238000000605 extraction Methods 0.000 description 3
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
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Abstract
The invention discloses a kind of media information method for pushing: when monitoring the predetermined microblogging operation behavior of user, in the case where there is media information associated with this microblogging operation behavior in media information to be pushed, media information associated with this microblogging operation behavior is added in the homepage of user's microblogging.The present invention discloses a kind of media information driving means.Using scheme of the present invention, the specific aim etc. of pushed media information can be improved.
Description
Technical Field
The present invention relates to computer technologies, and in particular, to a method and an apparatus for pushing a media message.
Background
Microblogs, namely microblogs (Micro blogs), are an information sharing, spreading and acquiring platform based on user relationships, and users can publish information wanted and made by individuals in short characters (at most 140 characters) through various terminals, so that instant information sharing and the like are achieved.
In the prior art, the microblog platform can actively push some media messages to the user according to the self needs, for example, the pushed media messages are added to a time axis (timeline) home page of the user microblog, so that when the user checks the time axis home page of the user microblog, the pushed media messages can be checked.
However, the above method also has certain problems in practical applications, such as: the pushed media messages are generally the same for different users, that is, the targeted media messages cannot be respectively pushed for different users; moreover, since the above-mentioned method is a mandatory push method, there is no user action trigger, so the user may not be interested in the pushed media message, which results in a short time of the user staying on the pushed media message, and further results in the pushed media message losing the push value and wasting system resources.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for pushing a media message, which can improve the pertinence of the pushed media message and improve the utilization rate of system resources.
The technical scheme of the invention is realized as follows:
a media message push method, comprising:
when the preset microblog operation behavior of the user is monitored, the following operations are executed:
generating keywords corresponding to the microblog operation behavior, wherein the predetermined microblog operation behavior is a character-related operation behavior performed by the user; aiming at each piece of media information to be pushed, matching the generated keywords with preset keywords corresponding to the piece of media information respectively, and if the matching is successful, determining the piece of media information as media information associated with the microblog operation behavior;
under the condition that the media message associated with the microblog operation behavior exists in the media message to be pushed,
and setting the media message associated with the microblog operation behavior to meet the format requirement of the microblog message, and adding the microblog message newly received by the user from the microblog account of the media message pushing party into a time axis home page of the microblog of the user.
A media message push device, comprising:
the system comprises a first processing module, a second processing module and a control module, wherein the first processing module is used for monitoring the microblog operation behaviors of a user and informing the second processing module to execute the functions of the second processing module when the predetermined microblog operation behaviors of the user are monitored, and the predetermined microblog operation behaviors are the operation behaviors which are performed by the user and are related to characters;
the second processing module is used for setting the media message associated with the microblog operation behavior to meet the format requirement of the microblog message under the condition that the media message associated with the microblog operation behavior exists in the media message to be pushed, and adding the microblog message newly received by the user from the microblog account of the media message pushing party into a time axis first page of the user microblog;
the second processing module comprises:
the first processing unit is used for generating keywords corresponding to the microblog operation behavior and sending the keywords to the second processing unit;
and the second processing unit is used for respectively matching the generated keywords with preset keywords corresponding to each media message to be pushed, if the matching is successful, determining the media message as the media message associated with the microblog operation behavior, and adding the media message into a time axis home page of the user microblog.
Therefore, by adopting the scheme of the invention, the media message associated with the microblog operation behavior can be pushed to the user according to the predetermined microblog operation behavior of the user, namely, the media message can be pushed to the user according to the possible potential requirements of the user, thereby improving the pertinence of the pushed media message; moreover, because the pushed media message is associated with the microblog operation behavior of the user, compared with the existing mode, the user is more interested in the media message pushed in the mode of the invention, so that the stay time of the user on the pushed media message is prolonged, the pushing value of the pushed media message is further improved, and the utilization rate of system resources is correspondingly improved; in addition, after the microblog operation behavior of the user is monitored, the associated media message is pushed for the user, so that the pushed media message can be ensured to be viewed by the user in time, and the pushing value of the pushed media message and the utilization rate of system resources are further improved; furthermore, the scheme of the invention is simple and convenient to realize and is convenient to popularize and promote.
Drawings
Fig. 1 is a flowchart of a media message pushing method according to an embodiment of the present invention.
Fig. 2 is a flow chart of a media message pushing method according to a preferred embodiment of the invention.
Fig. 3 is a schematic structural diagram of a media message pushing apparatus according to an embodiment of the present invention.
Detailed Description
Aiming at the problems in the prior art, the invention provides a media message pushing scheme.
In order to make the technical solution of the present invention clearer and more obvious, the solution of the present invention is further described in detail below by referring to the drawings and examples.
Fig. 1 is a flowchart of a media message pushing method according to an embodiment of the present invention. As shown in fig. 1, includes:
step 11: and when the preset microblog operation behavior of the user is monitored each time, processing is carried out according to the modes shown in the steps 12-13.
Step 12: and determining whether the media message to be pushed exists in the media message associated with the microblog operation behavior, if so, executing the step 13, otherwise, ending the process.
In practical application, before determining whether a media message associated with the current microblog operation behavior exists in a media message to be pushed, that is, after monitoring a predetermined microblog operation behavior of a user, keywords corresponding to the current microblog operation behavior need to be generated, and the number of the keywords may be one or multiple.
Moreover, for each media message to be pushed, the corresponding keyword needs to be set in advance, the number may be one or multiple, and how to set may be determined according to actual needs, for example, the setting may be manually performed according to the specific content of the media message.
In this way, for each piece of media message to be pushed, the generated keywords, that is, the keywords corresponding to the current microblog operation behavior, may be respectively matched with the preset keywords corresponding to the piece of media message, and if the matching is successful, the piece of media message is determined as the media message associated with the current microblog operation behavior.
According to the above manner, the finally determined number of the media messages associated with the microblog operation behavior may be zero, one, or multiple.
Wherein, the successful matching may refer to:
1) all keywords corresponding to the microblog operation behavior are keywords corresponding to the media message;
2) at least one of the keywords corresponding to the microblog operation behavior is a keyword corresponding to the media message;
in practical applications, whether the mode 1) or the mode 2) is specifically adopted to determine whether the matching is successful may be determined according to practical requirements.
For example, the following steps are carried out:
example 1
Assuming that the number of keywords corresponding to the microblog operation behavior is 3, namely a keyword a, a keyword B and a keyword C, and the number of keywords corresponding to a certain media message to be pushed is 4, namely a keyword a, a keyword D, a keyword E and a keyword F; because one keyword in the keywords corresponding to the microblog operation behavior of this time, namely the keyword a, is also the keyword corresponding to the piece of media message, the piece of media message can be determined as the media message associated with the microblog operation behavior of this time;
example two
Assuming that the number of keywords corresponding to the microblog operation behavior is 3, namely keyword a, keyword B and keyword C, and the number of keywords corresponding to a certain media message to be pushed is 4, namely keyword a, keyword B, keyword E and keyword F; because two keywords, namely the keyword a and the keyword B, in the keywords corresponding to the current microblog operation behavior are also keywords corresponding to the piece of media message, the piece of media message can be determined as a media message associated with the current microblog operation behavior;
example three
Assuming that the number of keywords corresponding to the microblog operation behavior is 3, namely keyword a, keyword B and keyword C, and the number of keywords corresponding to a certain media message to be pushed is 4, namely keyword a, keyword B, keyword C and keyword F; since all the keywords corresponding to the current microblog operation behavior are keywords corresponding to the media message, the media message can be determined as the media message associated with the current microblog operation behavior.
Step 13: and adding the media message associated with the microblog operation behavior into a time axis home page of the user microblog.
For a user, the user does not need to listen to a microblog account of a media message pushing party, namely, does not need to serve as a fan of the user, and once the pushing condition is met, when the predetermined microblog operation behavior of the user is monitored and the media message associated with the microblog operation behavior is determined to exist in the media message to be pushed, the media message pushing party can push the media message associated with the microblog operation behavior to the user.
Considering that in practical application, if the number of media messages pushed for a user is too large, the user may feel dislike, and the user experience is not good, in this step, it may be determined whether the number of media messages associated with the microblog operation behavior is greater than N, where N is a positive integer; if not, adding the media message associated with the microblog operation behavior into a first page, namely a time axis first page, of the user microblog; if yes, sorting the media messages related to the microblog operation behavior according to a preset rule, and adding only the top N sorted media messages into a time axis home page of the user microblog.
The specific value of N can be determined according to actual needs, and is usually 1.
How to sort the media messages associated with the microblog operation behavior can also be determined according to actual needs. Such as:
1) setting different priorities for each media message to be pushed in advance, wherein the media messages with higher priorities are ranked more ahead;
2) if the mode 2) in the step 12 is adopted to determine whether the matching is successful, that is, for each piece of media information to be pushed, if at least one of the keywords corresponding to the microblog operation behavior of this time is the keyword corresponding to the piece of media information, determining the piece of microblog information as the media information associated with the microblog operation behavior of this time; then, for any two media messages associated with the current microblog operation behavior, it is assumed that the two media messages are a media message a and a media message B, if one of the keywords corresponding to the current microblog operation behavior is a keyword corresponding to the media message a, and two of the keywords corresponding to the current microblog operation behavior are keywords corresponding to the media message B, the media message B can be arranged in front of the media message a during sorting, that is, the more keywords matched, the earlier the sorting is;
other possible ways are not described in detail.
In practical applications, the predetermined microblog operation behavior may refer to a user issuing a microblog message, a user forwarding a microblog message, and the like, that is, an operation behavior related to characters performed by the user.
The scheme of the invention is further explained by taking the user publishing the microblog message as an example.
Fig. 2 is a flow chart of a media message pushing method according to a preferred embodiment of the invention. As shown in fig. 2, includes:
step 21: and when the situation that the user releases the microblog message is monitored each time, keyword extraction is respectively carried out on the microblog message released by the user.
How to perform keyword extraction is the prior art.
Step 22: setting a parameter M, and taking the initial value as 0.
Step 23: and (3) aiming at each piece of media message to be pushed, matching the corresponding keyword with the keyword extracted in the step (21), if the matching is successful, determining the piece of media message as the media message associated with the microblog message published by the user, and adding one to the value of M.
After all the media messages to be pushed are processed in the above manner, step 24 is executed.
Step 24: and (5) determining whether the value of M is 0, if so, ending the process, otherwise, executing the step 25.
If the value of M is 0, it indicates that the media message associated with the microblog message published by the user does not exist in the media message to be pushed, and the process can be directly ended.
If the value of M is not 0, it indicates that there is a media message associated with the microblog message published by the user in the media message to be pushed, and accordingly, step 25 is continuously executed.
Step 25: and (3) determining whether the value of M is 1, if so, executing the step 26, otherwise, executing the step 27.
As described above, to avoid causing the user's dislike, at most one media message is usually pushed for each microblog message published by the user, and therefore, in this step, it is determined whether the value of M is 1.
Step 26: and adding the media message associated with the microblog message published by the user into a time axis home page of the user microblog, and ending the process.
And if the value of M is 1, namely only one media message associated with the microblog message published by the user exists in the media messages to be pushed, adding the media message into a time axis home page of the user microblog.
Step 27: and sequencing the media messages related to the microblog messages published by the user according to a preset rule, adding the sequenced first media message into a time axis home page of the user microblog, and ending the process.
If the value of M is larger than 1, namely a plurality of media messages associated with the microblog messages published by the user exist in the media messages to be pushed, one media message is selected from the media messages, and the selected microblog message is added to a time axis first page of the user microblog.
In the time axis top page of the user's microblog, the media messages added in steps 26 and 27 are displayed on top of the microblog message published by the user in step 21, because the publication time of the added media message is closer to the current time than the publication time of the microblog message published by the user in step 21, i.e., is an updated message.
After steps 26 and 27, if the user issues a new microblog message again, the media message added in steps 26 and 27 will sink normally.
In addition, the format of the media message added in steps 26 and 27 needs to be the same as the format of the microblog message published by the user, that is, the added media message also needs to meet the format requirement of the microblog platform for the microblog message, for example, the number of words cannot exceed 140.
Furthermore, the media messages added in the steps 26 and 27 are not pushed to the user's microblog fans, that is, are not spread among the user's fans, so that discontent of other users can be avoided.
Based on the above description, fig. 3 is a schematic structural diagram of a media message pushing device according to an embodiment of the present invention. As shown in fig. 3, includes:
the first processing module 31 is configured to monitor a microblog operation behavior of a user, and notify the second processing module 32 to execute a self-function when a predetermined microblog operation behavior of the user is monitored;
the second processing module 32 is configured to add the media message associated with the current microblog operation behavior to a home page of the user microblog when the media message associated with the current microblog operation behavior exists in the media message to be pushed.
The second processing module 32 may specifically include:
the first processing unit 321 is configured to generate a keyword corresponding to the microblog operation behavior, and send the keyword to the second processing unit 322;
the second processing unit 322 is configured to, for each piece of media message to be pushed, match the generated keyword with a preset keyword corresponding to the piece of media message, determine, if the matching is successful, the piece of media message as a media message associated with the current microblog operation behavior, and add the media message to a top page of the user microblog.
In particular, the amount of the solvent to be used,
the second processing unit 322 may determine, for each media message, if it is determined that all the generated keywords are keywords corresponding to the media message, the media message as a media message associated with the current microblog operation behavior;
or,
the second processing unit 322 may determine, for each media message, if it is determined that at least one of the generated keywords is a keyword corresponding to the media message, the media message as a media message associated with the current microblog operation behavior.
Wherein,
the microblog operation behavior may be: a user issues a microblog message;
accordingly, the first processing unit 321 may perform keyword extraction on the microblog message issued by the user this time, and use the extracted keyword as a keyword corresponding to the microblog operation behavior this time.
In addition, the first and second substrates are,
the second processing unit 322 may be further configured to determine whether the number of media messages associated with the current microblog operation behavior is greater than N, where N is a positive integer;
if not, adding the media message associated with the microblog operation behavior into a home page of the user microblog;
if yes, sorting the media messages related to the microblog operation behavior according to a preset rule, and adding only the top N sorted media messages into a home page of the user microblog.
For a specific work flow of the embodiment of the apparatus shown in fig. 3, please refer to the corresponding description in the foregoing method embodiment, which is not repeated herein.
In short, by adopting the scheme of the invention, the media message associated with the microblog operation behavior can be pushed to the user according to the predetermined microblog operation behavior of the user, namely, the media message can be pushed to the user according to the possible potential requirements of the user, thereby improving the pertinence of the pushed media message; moreover, because the pushed media message is associated with the microblog operation behavior of the user, compared with the existing mode, the user is more interested in the media message pushed in the mode of the invention, so that the stay time of the user on the pushed media message is prolonged, the pushing value of the pushed media message is further improved, and the utilization rate of system resources is correspondingly improved; in addition, after the microblog operation behavior of the user is monitored, the associated media message is pushed for the user, so that the pushed media message can be ensured to be viewed by the user in time, and the pushing value of the pushed media message and the utilization rate of system resources are further improved; furthermore, the scheme of the invention is simple and convenient to realize and is convenient to popularize and promote.
In summary, the above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. A method for pushing a media message, comprising:
when the preset microblog operation behavior of the user is monitored, the following operations are executed:
generating keywords corresponding to the microblog operation behavior, wherein the predetermined microblog operation behavior is a character-related operation behavior performed by the user;
setting a parameter M, wherein the initial value of the parameter M is 0;
aiming at each piece of media message to be pushed, matching the generated keywords with preset keywords corresponding to the piece of media message, if the matching is successful, determining the piece of media message as the media message associated with the microblog operation behavior, and adding one to the value of M;
if the value of M is 0, determining that media information associated with the microblog information published by the user does not exist in the media information to be pushed, and ending the process;
if the value of M is not 0, determining that media messages associated with the microblog operation behavior of this time exist in the media messages to be pushed, and determining whether the number of the media messages associated with the microblog operation behavior of this time is greater than N, wherein N is a positive integer;
if not, adding the media message associated with the microblog operation behavior into a time axis home page of the user microblog;
if yes, sorting the media messages related to the microblog operation behavior according to a preset rule, and adding only the top N media messages after sorting into a time axis home page of the user microblog;
wherein adding the media message to a timeline home page of a user microblog comprises:
and setting the media message to meet the format requirement of the microblog message issued by the user by the microblog platform, adding the microblog message newly received by the user from the microblog account of the media message pushing party into a time axis home page of the microblog of the user, and not pushing the media message to other users paying attention to the user in the microblog platform.
2. The method of claim 1, wherein the matching successfully comprises:
all the generated keywords are keywords corresponding to the media message;
or at least one of the generated keywords is a keyword corresponding to the piece of media message.
3. The method of claim 1,
the microblog operation behavior comprises the following steps: a user issues a microblog message;
the generating of the keyword corresponding to the microblog operation behavior comprises the following steps: and extracting keywords from the microblog messages issued by the user, and taking the extracted keywords as keywords corresponding to the microblog operation behaviors.
4. A media message push apparatus, comprising:
the system comprises a first processing module, a second processing module and a control module, wherein the first processing module is used for monitoring the microblog operation behaviors of a user and informing the second processing module to execute the functions of the second processing module when the predetermined microblog operation behaviors of the user are monitored, and the predetermined microblog operation behaviors are the operation behaviors which are performed by the user and are related to characters;
the second processing module comprises:
the first processing unit is used for generating keywords corresponding to the microblog operation behavior and sending the keywords to the second processing unit;
the second processing unit is used for setting a parameter M, and the initial value of the parameter M is 0; aiming at each piece of media message to be pushed, matching the generated keywords with preset keywords corresponding to the piece of media message, if the matching is successful, determining the piece of media message as the media message associated with the microblog operation behavior, and adding one to the value of M;
if the value of M is 0, determining that media information associated with the microblog information published by the user does not exist in the media information to be pushed, and ending the process;
if the value of M is not 0, determining that media messages associated with the microblog operation behavior of this time exist in the media messages to be pushed, and determining whether the number of the media messages associated with the microblog operation behavior of this time is greater than N, wherein N is a positive integer;
if not, setting the media message associated with the microblog operation behavior to meet the format requirement of the microblog message, adding the microblog message newly received by the user from the microblog account of the media message pushing party into a time axis home page of the user microblog, and not pushing the media message to the microblog fan of the user;
if yes, sorting the media messages associated with the microblog operation behavior according to a preset rule, only setting the sorted top N media messages to meet format requirements of microblog messages, adding the microblog messages newly received by the user from a microblog account of a media message pushing party into a time axis first page of a user microblog, and not pushing the media messages to other users paying attention to the user in a microblog platform.
5. The apparatus of claim 4,
the second processing unit determines, for each media message, the media message as a media message associated with the current microblog operation behavior if it is determined that all the generated keywords are keywords corresponding to the media message;
or,
and for each piece of media message, if at least one of the generated keywords is determined to be the keyword corresponding to the piece of media message, the second processing unit determines the piece of media message to be the media message associated with the microblog operation behavior.
6. The apparatus of claim 4,
the microblog operation behavior comprises the following steps: a user issues a microblog message;
the first processing unit extracts keywords from the microblog messages issued by the user, and takes the extracted keywords as keywords corresponding to the microblog operation behaviors.
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| CN201310231070.3A CN104243272B (en) | 2013-06-09 | 2013-06-09 | A kind of media information method for pushing and device |
| PCT/CN2014/071953 WO2014198130A1 (en) | 2013-06-09 | 2014-02-11 | Method and apparatus for pushing media message |
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| CN105528247B (en) * | 2015-12-14 | 2020-09-25 | 联想(北京)有限公司 | Information processing method and client |
| CN105872111B (en) * | 2016-06-20 | 2019-01-11 | 腾讯科技（深圳）有限公司 | A kind of control method and server of information push |
| CN106603392B (en) * | 2017-01-02 | 2021-04-06 | 郑洪� | Information pushing method, information pushing device and information pushing system |
| CN106572005B (en) * | 2017-01-02 | 2021-04-06 | 郑洪� | Information pushing method, device and system |
| CN108768837A (en) * | 2018-05-31 | 2018-11-06 | 中国建设银行股份有限公司 | Message treatment method and relevant apparatus |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102694662A (en) * | 2011-03-24 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network service push system and method thereof |
| CN102790726A (en) * | 2011-05-18 | 2012-11-21 | 腾讯科技（深圳）有限公司 | Method, device and system for pushing information based on instant messaging |
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| CN100469006C (en) * | 2006-12-15 | 2009-03-11 | 腾讯科技（深圳）有限公司 | A network information push method and system |
| US20100030648A1 (en) * | 2008-08-01 | 2010-02-04 | Microsoft Corporation | Social media driven advertisement targeting |
| CN102651719B (en) * | 2011-02-28 | 2016-08-31 | 国际商业机器公司 | For the method and apparatus following the tracks of message topic in message interaction environment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102694662A (en) * | 2011-03-24 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network service push system and method thereof |
| CN102790726A (en) * | 2011-05-18 | 2012-11-21 | 腾讯科技（深圳）有限公司 | Method, device and system for pushing information based on instant messaging |
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| WO2014198130A1 (en) | 2014-12-18 |
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