CN104102976B - The reponse system and feedback method of commodity and packaging advertisement effect - Google Patents
The reponse system and feedback method of commodity and packaging advertisement effect Download PDFInfo
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- CN104102976B CN104102976B CN201410350091.1A CN201410350091A CN104102976B CN 104102976 B CN104102976 B CN 104102976B CN 201410350091 A CN201410350091 A CN 201410350091A CN 104102976 B CN104102976 B CN 104102976B
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Abstract
The reponse system and feedback method of commodity and packaging advertisement effect, the present invention relates to feedback device and feedback method.The present invention is to solve poor, the delayed technical problem of the method accuracy of existing investigation commodity and packaging advertisement effect.The commodity of the present invention and the reponse system of packaging advertisement effect include induction module, data transmission module and data processing module；Induction module is coupled by data transmission module with data processing module.Feedback method：Customer is tested by measuring the length of the number stopped before tested person commodity and packaging advertisement and residence time for commodity and the favorable rating of packaging advertisement.Data source is true, and statistics is accurate, and according to first reaction of the customer for commodity and packaging advertisement effect, customer can be obtained in a short time to commodity and the evaluation result of packaging advertisement effect.
Description
Technical field
The present invention relates to reponse system and feedback method.
Background technology
Trade in commodities is flourishing in today's society, dog-eat-dog, and businessman wants to take off from numerous similar commodity and packaging advertisement
Grain husk and go out, it is necessary to understand customer in time to the pouplarities of commodity and packaging advertisement, so as to expanding production or to commodity and
Packaging advertisement is improved in time, so as to expand market, is increased economic efficiency.Producer of manufacturer is putting goods on the market to understand commodity
Attraction in actual environment to customer afterwards, frequently with filling out a questionnaire or with reference to the method for sales achievement.But manufacturer
When producer is met degree by way of asking customer and filling out a questionnaire to understand commodity, due to application form be filled with it is certain with
Meaning property, easily causes the dislike mood of customer, and the recovery of application form is also low, and this results in this mode of statistical investigation form
Obtained data it is inaccurate；By way of the welcome degree of product is understood the sales achievement of product, because this side
Formula will have certain hysteresis quality by can just have statistical result after certain sales cycle, so it is welcome to understand product in time
Degree become producer of manufacturer urgent problem to be solved.
The content of the invention
The present invention is to solve the method accuracy of existing investigation commodity and packaging advertisement effect pouplarity is poor, stagnant
Technical problem afterwards, and the reponse system and feedback method of commodity and packaging advertisement effect are provided.
The commodity of the present invention and the reponse system of packaging advertisement effect are included at induction installation, data transmission device and data
Manage device；The data that induction installation is obtained send data processing equipment to by data transmission device.
Using above-mentioned commodity and the feedback method of the reponse system of packaging advertisement effect, carry out according to the following steps：
First, induction installation is placed near tested person commodity and packaging advertisement, starts test and clock, the testing time uses T
Represent；
2nd, A=0, B=0, C=0 are made；
3rd, in the range of induction installation sweep test whether someone, if so, provide numbering N one by one, and log-on data is transmitted
Device, data processing equipment starts to carry out timing for numbered people in the range of sweep test, and starts video recording, performs step
Four；In this way without multiple scanning suspends data transmission device；
4th, induction installation detects the people that numbering is N and leaves sweep test scope, and the data for the people that pause numbering is N are passed
Defeated device, data processing equipment stops timing, calculates the residence time t of the people, data processing equipment judges that t≤1 minute is
It is no to set up, if it is, A=A+1 is made, if not, judge whether people watches this commodity and packaging advertisement by induction installation, if
It is no, make A=A+1, return to step three；If it is, performing step 5；
5th, 1 minute ＜ t≤whether set up for Q minutes, if it is, making B=B+1 is judged；If not, making C=C+1；
6th, judge whether testing time T is more than or equal to defined testing time M, if not, return to step three；If it is,
Judge whether A/ (A+B+C) >=R sets up, if it is, output commodity and packaging advertisement effect are not approve；If not, sentencing C/ again
(A+B+C) whether >=S sets up, if set up, and output commodity and packaging advertisement effect are very satisfied, if invalid, output
Commodity and packaging advertisement effect are satisfaction, complete the feedback of commodity and packaging advertisement effect；Wherein R=20%~50%, S=
50%~60%.
The present invention has carried out information gathering for customer to commodity and the interest level of packaging advertisement effect, passes through measurement
The number and the length of residence time stopped before tested person commodity and packaging advertisement effect tests master of the customer for commodity
Reflection is seen, to evaluate commodity and the welcome degree of packaging advertisement effect, data source is true, and statistics is accurate, according to customer couple
In the first reaction of commodity and packaging advertisement effect, evaluation of the customer to commodity and packaging advertisement effect can be obtained in a short time
As a result.Market can be according to the type of different commodity and packaging advertisement, reasonable set R, S and Q value, and according to this method institute
Obtain conclusion and purposefully commodity and packaging advertisement effect are put with progress weight-normality stroke, manufacturer then can be according to conclusion come really
Determine commodity and the whether enough attractions of packaging advertisement effect, whether need further improvement.
Brief description of the drawings
Fig. 1 is the block diagram of the reponse system of commodity and packaging advertisement effect；
Fig. 2 is the schematic diagram of the reponse system of commodity and packaging advertisement effect in experiment 1；1 is induction installation, and 2 be data
Transmitting device, 3 be data processing equipment.
Embodiment
Embodiment one：The commodity of present embodiment and the reponse system of packaging advertisement effect include induction installation,
Micro-camera device, data transmission device and data processing equipment；The data that induction installation and micro-camera device are obtained pass through
Data transmission device sends data processing equipment to.
Embodiment two：Present embodiment is human body far infrared from induction installation unlike embodiment one
Sensor, microcam and C8051F020 single-chip computer control systems；It is other identical with embodiment one.
The interior of induction installation detection has whether someone enters detection zone and enters detection zone in present embodiment
Whether number, the people into detection zone watch commodity and packaging advertisement.
Embodiment three：Present embodiment is from data transmission device unlike embodiment one or two
Wifi data transmission devices, wireless data transmission device or infrared transmission means.It is other identical with embodiment one or two.
Embodiment four：Data processing equipment unlike one of present embodiment and embodiment one to three
For computer.Other are identical with one of embodiment one to three.
Embodiment five：Carried out using the reponse system of the commodity described in embodiment one and packaging advertisement anti-
The method of feedback, is carried out according to the following steps：
First, induction installation is placed near tested person commodity and packaging advertisement, starts test and clock, the testing time uses T
Represent；
2nd, A=0, B=0, C=0 are made；
3rd, in the range of induction installation sweep test whether someone, if so, provide numbering N one by one, and log-on data is transmitted
Device, data processing equipment starts to carry out timing for numbered people in the range of sweep test, and starts video recording, performs step
Four；In this way without multiple scanning suspends data transmission device；
4th, induction installation detects the people that numbering is N and leaves sweep test scope, and the data for the people that pause numbering is N are passed
Defeated device, data processing equipment stops timing, calculates the residence time t of the people, data processing equipment judges that t≤1 minute is
It is no to set up, if it is, A=A+1 is made, if not, judge whether people watches this commodity and packaging advertisement by induction installation, if
It is no, make A=A+1, return to step three；If it is, performing step 5；
5th, 1 minute ＜ t≤whether set up for Q minutes, if it is, making B=B+1 is judged；If not, making C=C+1；Wherein Q
=5~60 minutes；
6th, judge whether testing time T is more than or equal to defined testing time M, if not, return to step three；If it is,
Judge whether A/ (A+B+C) >=R sets up, if it is, output commodity and packaging advertisement effect are not approve；If not, sentencing C/ again
(A+B+C) whether >=S sets up, if set up, and output commodity and packaging advertisement effect are very satisfied, if invalid, output
Commodity and packaging advertisement effect are satisfaction, complete the feedback of commodity and packaging advertisement effect；Wherein R=20%~50%, S=
50%~60%.
Embodiment six：Present embodiment from unlike embodiment five：Induction installation bag in step one
Include induction installation, data transmission device and data processing equipment；The data that induction installation is collected are passed by data transmission device
Give data processing equipment；It is other identical with embodiment five.
Embodiment seven：Present embodiment from unlike embodiment five or six：Model is tested in step 3
Enclose for before tested person commodity and packaging advertisement effect, using tested person commodity and packaging advertisement effect as the center of circle, radius is 4~7 meters
120~150 degree of sector regions；It is other identical with embodiment five or six.
Embodiment eight：Unlike one of present embodiment and embodiment five to seven：Surveyed in step 3
Before scope is tried for tested person commodity and packaging advertisement effect, using tested person commodity and packaging advertisement effect as the center of circle, radius is 5 meters
120 ° of sector region；It is other identical with one of embodiment five to seven.
Embodiment nine：Unlike one of present embodiment and embodiment five to eight：Advised in step 6
The fixed testing time is 1~10 hour；It is other with embodiment five to Aug. 1st it is identical.
With following verification experimental verification beneficial effects of the present invention：
Experiment 1：The commodity of this experiment and the reponse system of packaging advertisement effect pouplarity are passed by induction installation, data
Defeated device and data processing equipment composition；Induction module is coupled by data transmission module with data processing module.Wherein data
Processing module is computer, induction installation by mini BISS0001 infrared human bodies detection components, miniature video camera thermomechanical components,
C8050F020 singlechip groups are into mini BISS0001 infrared human bodies detection components are to use Red prince BISS0001
The human sensing module of chip design, has three output pins, 1 pin connects 3V power supplys, and 2 pin are low and high level output pins, and 3 pin are GND
Ground, 3 pin export 0V low levels when detecting someone, and 3V high level, the main work(of miniature video camera thermomechanical components are exported when detecting nobody
It can judge whether to watch product by video recording and face recognition software, single-chip microcomputer C8051F020 major functions are according to mini
When BISS0001 infrared human bodies detection components and miniature video camera thermomechanical components start timing, when stop timing, when start record
As, when stop video recording；Data transmission device is wireless telecommunications system wifi, and it is by induction installation and wireless telecommunications reception device
Connection, realizes remote data communication, single-chip microcomputer and the connection of infrared sensor of the human body module, and infrared module enters detecting area in someone
Domain output low level triggering single-chip microcomputer external interrupt, single-chip microcomputer, which starts timer internal, to carry out timing and starts microcam record
Picture, when people leaves search coverage, infrared module exports high level end interrupt, terminates timing recording and video recording, passes through channel radio
Equipment wifi is interrogated by data to terminal.
Equipment connection diagram as shown in Fig. 2
A kind of trendy television set is carried out using the reponse system of above-mentioned commodity and packaging advertisement effect pouplarity
The feedback of commodity pouplarity, specific method is carried out according to the following steps：
First, induction installation is placed at the trendy television set of tested person, starts to clock to the testing time, the testing time is used
T is represented, is set T=8 hours；
2nd, A=0, B=0, C=0 are made；
3rd, induction module sweeping device retouch in test scope whether someone, if providing numbering N, and log-on data one by one
Transmitting device, data processing equipment starts to carry out timing for numbered people in the range of sweep test, and starts video recording, performs
Step 4；In this way without multiple scanning suspends data transmission device；In this way without multiple scanning；Wherein test scope is tested person
Before trendy television set, using the trendy television set of tested person as the center of circle, radius is 7 meters of 120 degree of sector regions；
4th, detect the people that numbering is N and leave sweep test scope, the data transmission device for the people that pause numbering is N, number
Stop timing according to processing unit, calculate the residence time t of the people, data processing equipment judges whether t≤1 minute sets up, such as
Fruit is to make A=A+1, if not, judging whether people watches this product by microcam face identification system, if not, order
A=A+1, return to step three；If it is, performing step 5；
5th, judge whether 1 minute ＜ t≤5 minute sets up, if it is, making B=B+1；If not, making C=C+1；
6th, judge whether testing time T is more than or equal to defined testing time T, if not, return to step three；If it is,
Judge whether A/ (A+B+C) >=30% sets up, if it is, output commodity and packaging advertisement effect are not approve；If not, sentencing again
Whether C/ (A+B+C) >=50% sets up, if set up, and output commodity and packaging advertisement effect are very satisfied, if invalid,
It is satisfaction to export commodity and packaging advertisement effect, completes the feedback of trendy television set and packaging advertisement effect.
This experiment is in the test period of 8 hours, using trendy television set as tested commodity, and obtained result is satisfaction, with
The sales situation of the commodity is consistent.
Claims (5)
1. the feedback method of commodity and packaging advertisement effect, it is characterised in that this method is carried out according to the following steps：
First, the reponse system of commodity and packaging advertisement effect includes induction installation, data transmission device and data processing equipment；Sense
The data for answering device to collect send data processing equipment to by data transmission device；Induction installation is passed including human body far infrared
Sensor, microcam and C8051F020 single-chip computer control systems；Have whether someone enters detection in induction installation detection
Whether region and the number into detection zone, the people into detection zone watch commodity and packaging advertisement；Induction installation is put
Put near tested person commodity and packaging advertisement, start test and clock, the testing time is represented with T；
2nd, A=0, B=0, C=0 are made；
3rd, in the range of induction installation sweep test whether someone, if so, provide numbering N one by one, and log-on data transmission dress
Put, data processing equipment starts to carry out timing for numbered people in the range of sweep test, and starts video recording, performs step
Four；In this way without multiple scanning suspends data transmission device；
4th, induction installation detects the people that numbering is N and leaves sweep test scope, the data transfer dress for the people that pause numbering is N
Put, data processing equipment stops timing, calculates the residence time t of the people, data processing equipment judge t≤1 minute whether into
It is vertical, if it is, A=A+1 is made, if not, judge whether people watches this commodity and packaging advertisement by induction installation, if not,
Make A=A+1, return to step three；If it is, performing step 5；
5th, 1 minute ＜ t≤whether set up for Q minutes, if it is, making B=B+1 is judged；If not, making C=C+1；Wherein Q=5；
6th, judge whether testing time T is more than or equal to defined testing time M, if not, return to step three；If it is, judging
Whether A/ (A+B+C) >=R sets up, if it is, output commodity and packaging advertisement effect are not approve；If not, judging C/ (A+ again
Whether B+C) >=S sets up, if set up, and output commodity and packaging advertisement effect are very satisfied；If invalid, commodity are exported
And packaging advertisement effect is satisfaction, completes the feedback of commodity and packaging advertisement effect；Wherein R=50%, S=50%.
2. the feedback method of commodity according to claim 1 and packaging advertisement effect, it is characterised in that tested in step 3
Scope is before tested person commodity, using tested person commodity as the center of circle, radius is 4~7 meters of sector region.
3. the feedback method of commodity according to claim 1 or 2 and packaging advertisement effect, it is characterised in that advised in step 6
Fixed testing time M is 1~10 hour.
4. the feedback method of commodity according to claim 1 or 2 and packaging advertisement effect, it is characterised in that data transfer is filled
It is set to wifi data transmission devices, bluetooth transmission means or infrared transmission means.
5. the feedback method of commodity according to claim 1 or 2 and packaging advertisement effect, it is characterised in that data processing is filled
It is set to computer.
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| CN201410350091.1A CN104102976B (en) | 2014-07-22 | 2014-07-22 | The reponse system and feedback method of commodity and packaging advertisement effect |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106210891A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | There is statistical method and the system of the video file of response operation |
| CN106254905A (en) * | 2016-07-29 | 2016-12-21 | 王晓光 | The method for automatically counting of viewing time and system |
| WO2018018593A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for automatically collecting statistics about viewing time |
| WO2018018595A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about video file with response operation |
| WO2018023342A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewing times in video advertisement |
| WO2018023341A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewers based on video advertisement |
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