CN104102976A - Feedback system and feedback method for commodity and packaging advertising effects - Google Patents
Feedback system and feedback method for commodity and packaging advertising effects Download PDFInfo
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- CN104102976A CN104102976A CN201410350091.1A CN201410350091A CN104102976A CN 104102976 A CN104102976 A CN 104102976A CN 201410350091 A CN201410350091 A CN 201410350091A CN 104102976 A CN104102976 A CN 104102976A
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Abstract
The invention provides a feedback system and a feedback method for commodity and packaging advertising effects, and relates to a feedback device and a feedback method. The feedback system and the feedback method aim at solving the technical problems of poor accuracy and hysteresis of a conventional method for investigating commodity and packaging advertising effects. The feedback system for the commodity and packaging advertising effects comprises a sensing module, a data transmission module and a data processing module, wherein the sensing module is connected with the data processing module through the data transmission module. According to the feedback method, the loving degree of customers on a commodity and a packaging advertisement is tested through measuring the number of people stopping in front of the tested commodity and packaging advertisement and the stopping time duration. The feedback method and the feedback system have the advantages that the data resources are real; the statistics are accurate; and the evaluation result of the customers on the commodity and packaging advertising effects can be obtained in a short time according to the initial response of the customers to the commodity and packaging advertising effects.
Description
Technical field
The present invention relates to feedback system and feedback method.
Background technology
In society, trade in commodities is flourishing, dog-eat-dog, businessman wants to show one's talent from numerous similar commodity and packaging advertisement, just need to understand in time the pouplarity of client to commodity and packaging advertisement, so that expanding production or commodity and packaging advertisement are improved in time, thereby expansion market, increases economic efficiency.Producer of manufacturer for understand commodity after putting goods on the market in actual environment the attractive force to client, normal employing fills out a questionnaire or with reference to the way of sales achievement.When but producer of manufacturer is met degree by asking mode that client fills out a questionnaire to understand commodity, due to the certain randomness of filling in of questionnaire, easily cause client's dislike mood, and the recovery of questionnaire is also low, this just causes the inaccurate of data that this mode of statistical investigation form obtains; By the sales achievement of product, understand the mode of the welcome degree of product, because this mode will be by just having statistics after certain sales cycle, there is certain hysteresis quality, so understand in time the welcome degree of product, become producer of manufacturer problem demanding prompt solution.
Summary of the invention
The present invention will solve existing investigation commodity and the method poor accuracy of packaging advertisement effect pouplarity, the technical matters of hysteresis, and feedback system and the feedback method of commodity and packaging advertisement effect are provided.
The feedback system of commodity of the present invention and packaging advertisement effect comprises induction installation, data transmission device and data processing equipment; The data that induction installation obtains send data processing equipment to by data transmission device.
The feedback method that utilizes the feedback system of above-mentioned commodity and packaging advertisement effect, carries out according to the following steps:
One, induction installation is placed near tested person commodity and packaging advertisement, starts test and clock, the test duration represents with T;
Two, make A=0, B=0, C=0;
Three, within the scope of induction installation sweep test, whether there is people, if had, provide one by one numbering N, and log-on data transmitting device, data processing equipment starts to carry out timing by numbered people within the scope of sweep test, and starts video recording, execution step four; Without, multiple scanning, suspend data transmission device in this way;
Four, induction installation detects the people who is numbered N and leaves sweep test scope, the data transmission device that suspends the people who is numbered N, data processing equipment stops timing, calculates this people's residence time t, data processing equipment judges whether t≤1 minute sets up, if so, make A=A+1, if not, by induction installation, judge whether people watches these commodity and packaging advertisement, if not, make A=A+1, return to step 3; If so, execution step five;
Five, judge 1 minute and whether set up for < t≤Q minute, if so, make B=B+1; If not, make C=C+1;
Six, judge that whether test duration T is more than or equal to the test duration M of regulation, if not, returns to step 3; If so, judge whether A/ (A+B+C) >=R sets up, if so, output commodity and packaging advertisement effect be not for approving; Whether if not, then sentence C/ (A+B+C) >=S and set up, if set up, output commodity and packaging advertisement effect are for very satisfied, if be false, output commodity and packaging advertisement effect, for satisfied, complete the feedback of commodity and packaging advertisement effect; R=20%～50% wherein, S=50%～60%.
The present invention is directed to client the interest level of commodity and packaging advertisement effect has been carried out to information acquisition, by measure the number stop and the length of the residence time before tested person commodity and packaging advertisement effect, test client and reflect for the subjectivity of commodity, evaluate commodity and the welcome degree of packaging advertisement effect, Data Source is true, statistics accurately, the first reaction according to client for commodity and packaging advertisement effect, can obtain the evaluation result of client to commodity and packaging advertisement effect at short notice.Market can be according to the type of different commodity and packaging advertisement, rationally set the value of R, S and Q, and purposively commodity and packaging advertisement effect are put and carried out weight-normality and draw according to this method conclusion, manufacturer can determine commodity and the whether enough attractive forces of packaging advertisement effect, whether need further improvement according to conclusion.
Accompanying drawing explanation
Fig. 1 is the block diagram of the feedback system of commodity and packaging advertisement effect;
Fig. 2 is the schematic diagram of the feedback system of commodity and packaging advertisement effect in test 1; 1 is induction installation, and 2 is data transmission device, and 3 is data processing equipment.
Embodiment
Embodiment one: the feedback system of the commodity of present embodiment and packaging advertisement effect comprises induction installation, micro-camera device, data transmission device and data processing equipment; The data that induction installation and micro-camera device obtain send data processing equipment to by data transmission device.
Embodiment two: what present embodiment was different from embodiment one is that induction installation is human body far-infrared sensor, microcam and C8051F020 single-chip computer control system; Other is identical with embodiment one.
Whether in present embodiment, induction installation detects, have someone enter surveyed area and enter the number of surveyed area, whether the people who enters surveyed area watches commodity and packaging advertisement.
Embodiment three: what present embodiment was different from embodiment one or two is that data transmission device is wifi data transmission device, wireless data transmission device or infrared transmission means.Other is identical with embodiment one or two.
Embodiment four: what present embodiment was different from one of embodiment one to three is that data processing equipment is computing machine.Other are identical with one of embodiment one to three.
Embodiment five: the method for utilizing the feedback system of commodity described in embodiment one and packaging advertisement to feed back, carry out according to the following steps:
One, induction installation is placed near tested person commodity and packaging advertisement, starts test and clock, the test duration is shown with T
Show;
Two, make A=0, B=0, C=0;
Three, within the scope of induction installation sweep test, whether there is people, if had, provide one by one numbering N, and log-on data transmitting device, data processing equipment starts to carry out timing by numbered people within the scope of sweep test, and starts video recording, execution step four; Without, multiple scanning, suspend data transmission device in this way;
Four, induction installation detects the people who is numbered N and leaves sweep test scope, the data transmission device that suspends the people who is numbered N, data processing equipment stops timing, calculates this people's residence time t, data processing equipment judges whether t≤1 minute sets up, if so, make A=A+1, if not, by induction installation, judge whether people watches these commodity and packaging advertisement, if not, make A=A+1, return to step 3; If so, execution step five;
Five, judge 1 minute and whether set up for < t≤Q minute, if so, make B=B+1; If not, make C=C+1; Q=5～60 minute wherein;
Six, judge that whether test duration T is more than or equal to the test duration M of regulation, if not, returns to step 3; If so, judge whether A/ (A+B+C) >=R sets up, if so, output commodity and packaging advertisement effect be not for approving; Whether if not, then sentence C/ (A+B+C) >=S and set up, if set up, output commodity and packaging advertisement effect are for very satisfied, if be false, output commodity and packaging advertisement effect, for satisfied, complete the feedback of commodity and packaging advertisement effect; R=20%～50% wherein, S=50%～60%.
Embodiment six: present embodiment is different from embodiment five: in step 1, induction installation comprises induction installation, data transmission device and data processing equipment; The data that induction installation collects send data processing equipment to by data transmission device; Other is identical with embodiment five.
Embodiment seven: present embodiment is different from embodiment five or six: before test specification is tested person commodity and packaging advertisement effect in step 3, take tested person commodity and packaging advertisement effect is the center of circle, and radius is 120～150 degree sector regions of 4～7 meters; Other is identical with embodiment five or six.
Embodiment eight: present embodiment is different from one of embodiment five to seven: before test specification is tested person commodity and packaging advertisement effect in step 3, take tested person commodity and packaging advertisement effect is the center of circle, and radius is the sector region of 120 ° of 5 meters; Other is identical with one of embodiment five to seven.
Embodiment nine: present embodiment is different from one of embodiment five to eight: the test duration of stipulating in step 6 is 1～10 hour; Other with embodiment five to Aug. 1st identical.
With following verification experimental verification beneficial effect of the present invention:
Test 1: the feedback system of the commodity of this test and packaging advertisement effect pouplarity is comprised of induction installation, data transmission device and data processing equipment; Induction module connects with data processing module by data transmission module.Wherein data processing module is computing machine, induction installation is by mini BISS0001 infrared human body detection components, miniature video camera thermomechanical components, C8050F020 single-chip microcomputer forms, mini BISS0001 infrared human body detection components is the human sensing module that adopts infrared special chip BISS0001 chip design, there are three output pins, 1 pin connects 3V power supply, 2 pin are low and high level output pins, 3 pin are GND ground, when having detected people, export on 3 pin 0V low level, while detecting nobody, export 3V high level, miniature video camera thermomechanical components major function judges whether to watch product by video recording and recognition of face software, single-chip microcomputer C8051F020 major function is when to start timing according to mini BISS0001 infrared human body detection components and miniature video camera thermomechanical components, when stop timing, when startup is recorded a video, when stop video recording, data transmission device is wireless telecommunications system wifi, it is connected induction installation with wireless telecommunications receiving trap, realize remote data communication, single-chip microcomputer is connected with infrared sensor of the human body module, infrared module is having people to enter search coverage output low level triggering single-chip microcomputer external interrupt, single-chip microcomputer starts timer internal and carries out timing and start microcam video recording, infrared module output high level end interrupt when people leaves search coverage, finish timing recording and video recording, by wireless telecommunications system wifi by data to terminal.
Equipment connection schematic diagram as shown in Figure 2,
Utilize the feedback system of above-mentioned commodity and packaging advertisement effect pouplarity a kind of trendy televisor to be carried out to the feedback of commodity pouplarity, concrete grammar carries out according to the following steps:
One, the trendy televisor place that induction installation is placed on to tested person, starts the test duration to clock, and the test duration represents with T, sets T=8 hour;
Two, make A=0, B=0, C=0;
Three, induction module sweeping device retouches in test specification whether have people, if had, provides one by one numbering N, and log-on data transmitting device, and data processing equipment starts to carry out timing by numbered people within the scope of sweep test, and starts video recording, execution step four; Without, multiple scanning, suspend data transmission device in this way; In this way without, multiple scanning; Before wherein test specification is the trendy televisor of tested person, the trendy televisor of the tested person of take is the center of circle, and radius is the 120 degree sector regions of 7 meters;
Four, the people who is numbered N detected and leave sweep test scope, the data transmission device that suspends the people who is numbered N, data processing equipment stops timing, calculates this people's residence time t, data processing equipment judges whether t≤1 minute sets up, if so, make A=A+1, if not, by microcam face identification system, judge whether people watches this product, if not, make A=A+1, return to step 3; If so, execution step five;
Five, judge that whether set up 1 minute < t≤5 minute, if so, makes B=B+1; If not, make C=C+1;
Six, judge that whether test duration T is more than or equal to the test duration T of regulation, if not, returns to step 3; If so, judge whether A/ (A+B+C) >=30% sets up, if so, output commodity and packaging advertisement effect be not for approving; Whether if not, then sentence C/ (A+B+C) >=50% and set up, if set up, output commodity and packaging advertisement effect are for very satisfied, if be false, output commodity and packaging advertisement effect, for satisfied, complete the feedback of trendy televisor and packaging advertisement effect.
This test, in the test period of 8 hours, be take trendy televisor as tested commodity, and the result obtaining, for satisfied, conforms to the sales situation of these commodity.
Claims (7)
1. the feedback system of commodity and packaging advertisement effect, is characterized in that this feedback system comprises induction installation, data transmission device and data processing equipment; The data that induction installation collects send data processing equipment to by data transmission device.
2. the feedback system of commodity according to claim 1 and packaging advertisement effect, is characterized in that induction installation comprises human body far-infrared sensor, microcam and C8051F020 single-chip computer control system; Induction installation detect in whether have someone enter surveyed area and enter the number of surveyed area, whether the people who enters surveyed area watches commodity and packaging advertisement.
3. the feedback system of commodity according to claim 1 and 2 and packaging advertisement effect, is characterized in that data transmission device is wifi data transmission device, bluetooth transmission means or infrared transmission means.
4. the feedback system of commodity according to claim 1 and 2 and packaging advertisement effect, is characterized in that data processing equipment is computing machine.
5. the method for utilizing the feedback system of commodity described in claim 1 and packaging advertisement effect to feed back, is characterized in that the method carries out according to the following steps:
One, induction installation is placed near tested person commodity and packaging advertisement, starts test and clock, the test duration represents with T;
Two, make A=0, B=0, C=0;
Three, within the scope of induction installation sweep test, whether there is people, if had, provide one by one numbering N, and log-on data transmitting device, data processing equipment starts to carry out timing by numbered people within the scope of sweep test, and starts video recording, execution step four; Without, multiple scanning, suspend data transmission device in this way;
Four, induction installation detects the people who is numbered N and leaves sweep test scope, the data transmission device that suspends the people who is numbered N, data processing equipment stops timing, calculates this people's residence time t, data processing equipment judges whether t≤1 minute sets up, if so, make A=A+1, if not, by induction installation, judge whether people watches these commodity and packaging advertisement, if not, make A=A+1, return to step 3; If so, execution step five;
Five, judge 1 minute and whether set up for < t≤Q minute, if so, make B=B+1; If not, make C=C+1;
Six, judge that whether test duration T is more than or equal to the test duration M of regulation, if not, returns to step 3; If so, judge whether A/ (A+B+C) >=R sets up, if so, output commodity and packaging advertisement effect be not for approving; Whether if not, then sentence C/ (A+B+C) >=S% and set up, if set up, output commodity and packaging advertisement effect are for very satisfied, if be false, output commodity and packaging advertisement effect, for satisfied, complete the feedback of commodity and packaging advertisement effect; R=20%～50% wherein, S=50%～60%.
6. the feedback method of commodity according to claim 5 and packaging advertisement effect, before it is characterized in that in step 3 that test specification is tested person commodity and packaging advertisement effect, take tested person commodity and packaging advertisement as the center of circle, and radius is 120～150 degree sector regions of 4～7 meters.
7. according to the feedback method of the commodity described in claim 5 or 6 and packaging advertisement effect, it is characterized in that the test duration M stipulating in step 6 is 1～10 hour.
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| CN201410350091.1A CN104102976B (en) | 2014-07-22 | 2014-07-22 | The reponse system and feedback method of commodity and packaging advertisement effect |
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| WO2018023341A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewers based on video advertisement |
| WO2018023342A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewing times in video advertisement |
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| CN104102976B (en) | 2017-07-21 |
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Inventor after: Zhao Peng Inventor after: Wang Junkai Inventor after: Wang Yuan Inventor after: Zong Hua Inventor before: Zhao Peng Inventor before: Wang Yuan Inventor before: Wang Junkai Inventor before: Zong Hua |