CN103945326B - A kind of method and device of accurate information push - Google Patents

A kind of method and device of accurate information push Download PDF

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Publication number
CN103945326B
CN103945326B CN201310024436.XA CN201310024436A CN103945326B CN 103945326 B CN103945326 B CN 103945326B CN 201310024436 A CN201310024436 A CN 201310024436A CN 103945326 B CN103945326 B CN 103945326B
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hot spot
information
hotspot
user terminal
permanent residence
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CN103945326A (en
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张传明
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Abstract

The present invention provides a kind of method for pushing of precise information and devices, the method comprise the steps that set the hot spot that period acquisition user terminal uses, obtain each hot spot uses timetable;Obtain the hotspot list that the user terminal saves, when the hot spot in the hot spot using in timetable and the hotspot list matches, matching hot spot is determined as permanent residence hot spot, and each permanent residence hotspot type is determined using the time using in timetable described according to each permanent residence hot spot;Obtain the current hotspot that the user terminal uses, when the current hotspot non-resident ground hot spot, information relevant to the current hotspot position is pushed to the user terminal, otherwise, Xiang Suoshu user terminal pushes information relevant to the affiliated permanent residence hotspot type of the current hotspot.By the above-mentioned means, the present invention can significantly improve the accuracy of information push.

Description

A kind of method and device of accurate information push
[technical field]
The present invention relates to mobile communication technology field, in particular to the method for pushing and device of a kind of precise information.
[background technique]
Information push actively is carried out to user, user on the one hand can be allowed to understand interested information in time, on the one hand Be conducive to businessman and obtain better advertising results.The key of information push is the in due course demand for understanding user, and will really be met The information of user demand is pushed to user.It if information pushes inaccurate, cannot not only play the role of positive, can draw instead Play user's dislike, the cost that waste information push is spent.
In traditional information-pushing method, GPS positioning is mainly carried out by the position to user, and according to positioning result Carry out information push, this mode haves the defects that certain, i.e., can not judge currently position whether obtained position is use The position that family is passed through at random, it is clear that if user passes through some place without really stopping intention, at this moment to user at random The accuracy of pushed information will be relatively low.
[summary of the invention]
It is existing to solve technical problem to be solved by the invention is to provide a kind of method and device of accurate information push There is information existing for technology to push the lower defect of accuracy.
The present invention wraps in order to solve the technical problem and the technical solution adopted is that provide a kind of method for pushing of precise information Include: to set the hot spot that period acquisition user terminal uses, obtain each hot spot uses timetable;The user terminal is obtained to protect The hotspot list deposited, when the hot spot in the hot spot using in timetable and the hotspot list matches, by matching heat Point is determined as permanent residence hot spot, and determines each permanent residence using the time using in timetable described according to each permanent residence hot spot Hotspot type;The current hotspot that the user terminal uses is obtained, when the current hotspot is not permanent residence hot spot, Xiang Suoshu User terminal pushes information relevant to the current hotspot position, otherwise, the push of Xiang Suoshu user terminal and the current heat The relevant information of permanent residence hotspot type belonging to point.
One of according to the present invention preferred embodiment uses the time using in timetable described according to each permanent residence hot spot The step of determining each permanent residence hotspot type includes: setting time interval corresponding with type;For each permanent residence hot spot, determine The permanent residence hot spot in the accounting for respectively falling in each time interval using the time using in timetable, and by accounting maximum The corresponding type of time interval as the corresponding type of permanent residence hot spot.
One of according to the present invention preferred embodiment, Xiang Suoshu user terminal push letter relevant to the current hotspot position The step of breath includes: that the current hotspot position is inquired from geographical data bank;In the geographical data bank determine with it is described Distance is no more than the information source of preset value between current hotspot position;The information of the information source and push are extracted from information bank To the user terminal.
One of according to the present invention preferred embodiment, the push of Xiang Suoshu user terminal with underground heat is resided belonging to the current hotspot The step of vertex type relevant information includes: to search from preset label mapping table and reside underground heat belonging to the current hotspot The corresponding information labels of vertex type;Extracting from information bank, there is the information of the corresponding information labels to push to the user Terminal.
One of according to the present invention preferred embodiment, the method further includes: according to user to the feedback of pushed information The affiliated permanent residence hotspot type of the current hotspot is adjusted, to use the current heat in the user terminal next time Information relevant to type adjusted is pushed to the user terminal when point.
The present invention also provides a kind of driving means of precise information, comprising: acquisition unit, for set period acquisition The hot spot that user terminal uses, obtain each hot spot uses timetable;Matching unit, for obtaining the user terminal preservation Hotspot list determines matching hot spot when the hot spot using in timetable is matched with the hot spot in the hotspot list For permanent residence hot spot;Determination unit, for using determining respectively in timetable using the time described according to each permanent residence hot spot Permanent residence hotspot type;Judging unit, the current hotspot used for obtaining the user terminal, when the current hotspot is not When permanent residence hot spot, the first push unit of triggering is executed, and otherwise triggers the execution of the second push unit;First push unit, is used for Information relevant to the current hotspot position is pushed to the user terminal;Second push unit, for whole to the user End pushes information relevant to the affiliated permanent residence hotspot type of the current hotspot.
Preferred embodiment, the determination unit include: setup unit one of according to the present invention, corresponding with type for setting Time interval;Type determining units determine that the permanent residence hot spot uses timetable described for being directed to each permanent residence hot spot In the accounting that each time interval is respectively fallen in using the time, and using the corresponding type of the maximum time interval of accounting as this often The corresponding type of guard station hot spot.
Preferred embodiment, first push unit include: position enquiring unit one of according to the present invention, for from geography The current hotspot position is inquired in database;Information source determination unit, for determining in geographical data bank and described current Distance is no more than the information source of preset value between hotspot location;First extraction unit, for extracting the information from information bank The information in source simultaneously pushes to the user terminal.
Preferred embodiment, second push unit include: label lookup unit one of according to the present invention, for from default Label mapping table in search corresponding with the affiliated permanent residence hotspot type of current hotspot information labels;Second extracts list Member for extracting from information bank there is the information of the corresponding information labels to push to the user terminal.
Preferred embodiment, described device further comprise one of according to the present invention: adjustment unit, for according to user to pushing away The feedback of breath of delivering letters is adjusted the affiliated permanent residence hotspot type of the current hotspot, to make in the user terminal next time Information relevant to type adjusted is pushed to the user terminal with when the current hotspot.
As can be seen from the above technical solutions, the present invention takes full advantage of when mobile terminal is surfed the Internet by hot spot first and leaves Use trace, and these are excavated and are handled using trace, can be obtained relevant to mobile terminal various types of Permanent residence hot spot.Then the present invention is in information push, by judging current hotspot type, and according to current hotspot Type takes different information to push strategy and carries out information push, do not need not only mobile terminal have GPS positioning function can To implement, and the accuracy of information push can be significantly improved.
[Detailed description of the invention]
Fig. 1 is the flow diagram of the embodiment of the method for pushing of precise information in the present invention;
Fig. 2 is the structural schematic block diagram of the embodiment of the driving means of precise information in the present invention;
Fig. 3 is the structural schematic block diagram of the embodiment of determination unit 203 in the present invention;
Fig. 4 is the structural schematic block diagram of the embodiment of the first push unit 205 in the present invention;
Fig. 5 is the structural schematic block diagram of the embodiment of the second push unit 206 in the present invention.
[specific embodiment]
To make the objectives, technical solutions, and advantages of the present invention clearer, right in the following with reference to the drawings and specific embodiments The present invention is described in detail.
With the development of intelligent mobile terminal, wireless network (WLAN) is widely used in people's lives.One The region of hot spot (also referred to as Wi-Fi hotspot) signal covering, is formed a WLAN, if this WLAN is and internet It communicates, then mobile terminal, which accesses this WLAN by hot spot, can realize the purpose of online.The present invention makes mobile terminal It is excavated with the information of hot spot, and the information excavated is introduced into the method for information push, can be realized more accurate Information push.The present invention is specifically introduced below.
Referring to FIG. 1, Fig. 1 is the flow diagram of the embodiment of the method for pushing of precise information in the present invention.In the reality It applies in example, it is that data acquisition phase and information push the stage respectively that the method, which is divided into two stages, wherein data acquisition phase Include the steps that S1 and S2 in Fig. 1, the information push stage includes the steps that S3 in Fig. 1.
Data acquisition phase is permanent residence hot spot relevant to user terminal and to determine each permanent residence hot spot in order to obtain Type.Wherein permanent residence hot spot refers to the hot spot that user terminal often accesses, rather than due to the heat of accidentalia access Point.
Wherein step S1: to set the hot spot that period acquisition user terminal uses, obtain each hot spot uses timetable.Its In to set the period hot spot that uses of acquisition user terminal, either the hot spot that fixed cycle acquisition user terminal uses, such as Every the hot spot that the user terminal of acquisition in ten minutes uses, it is also possible to acquire the heat that user terminal uses with random period Point is such as started by random function triggering collection behavior.In each acquisition, record hot spot mark that user uses and instantly when Between, after multi collect, so that it may which obtain each hot spot uses timetable.Table 1 is please referred to, when table 1 is the use of each hot spot Between table a schematic construction:
Table 1
Hot spot mark Time
Hot spot 1 2012.10.1108:30:23
Hot spot 2 2012.10.1110:27:12
Hot spot 2 2012.10.1115:22:45
Hot spot 1 2012.10.1120:23:45
Hot spot 5 2012.10.1211:12:24
Hot spot 6 2012.10.1214:20:56
...... ......
Later permanent residence hot spot relevant to user terminal will be determined using timetable using above-mentioned in step s 2.
Step S2: the hotspot list that user terminal saves is obtained, in using the hot spot and hotspot list in timetable When hot spot matches, matching hot spot is determined as permanent residence hot spot, and according to each permanent residence hot spot when in use between make in table Each permanent residence hotspot type is determined with the time.
User terminal wishes to integrate into WLAN, needs to find the hot spot of the WLAN, if the hot spot needs to access password, User terminal, which it is also required to provide corresponding access password, can just be linked into the WLAN.User is identical in order to avoid repeatedly carrying out Operation, it will usually some hot spots be identified and access password be accordingly stored in mobile terminal, in this way, in the terminal Form a hotspot list.In step s 2, it is only necessary to call mobile terminal first floor system interface, can get mobile whole The hotspot list saved in end, and the hot spot in the hot spot and hotspot list that are used in timetable obtained in step S1 is carried out Matching.Such as the hot spot saved in the hotspot list of mobile terminal has hot spot 1, hot spot 2, hot spot 3, hot spot 4, and recorded in table 1 Hot spot have hot spot 1 and hot spot 2, after table 1 is matched with hotspot list, available permanent residence hot spot be hot spot 1 With hot spot 2.
Hot spot in hotspot list does not ensure that it is hot spot that mobile terminal is commonly used, such as user occupies once The place firmly crossed is using a hot spot and saves in the terminal, but the hot spot remains in mobile terminal after removal of home, but It has been do not used that, then the hot spot is no longer valid.Therefore, in the present embodiment, by way of step S1 and S2, Ke Yibao The determining permanent residence hot spot of card is accurately, to meet the recent use habit of user.
Which in step S2, after having determined using the hot spot recorded in timetable and being permanent residence hot spot, further will According to using what is recorded in timetable the time is used to determine permanent residence hotspot type.
Specifically, it is determined that the step of each permanent residence hotspot type, includes:
Step S21: setting time interval corresponding with type;
Step S22: being directed to each permanent residence hot spot, being distinguished in table using the time between determining the permanent residence hot spot when in use The accounting of each time interval is fallen into, and using the corresponding type of the maximum time interval of accounting as the permanent residence hotspot type.
Such as permanent residence hotspot type can be divided into office-type and family type, be set separately and do in the step s 21 The public corresponding time interval of type and time interval corresponding with family type.Such as from 09:00 between same day 18:00 Time interval be time interval corresponding with office-type, and 18:00 to the time interval between next day 09:00 be and family The corresponding time interval of front yard type.It is still exemplified by Table 1, in step S22, the record of hot spot 1 shares two, each falls within 18:00 To the time interval of next day 09:00, i.e., time interval corresponding with family type, that is to say, that hot spot 1 when in use between in table Using the time fall into the corresponding time interval of family type accounting be 100%, fall into the corresponding time interval of office-type Accounting is 0, therefore the type of hot spot 1 is exactly family type.Similar therewith, the type that can calculate hot spot 2 is office-type.
It should be understood that one kind implementation relevant to concrete type for being above in order to better illustrate the present invention and providing Example.In fact, in the present invention, the type of permanent residence hot spot can be and meet any one type for dividing logic, the present invention couple This is with no restrictions.
Upon step s 2, several available permanent residence hot spots and its type.In one embodiment, data acquire The step S1 and S2 in stage can also be repeated, to constantly update permanent residence hot spot relevant to user terminal and its type, For information push the stage carry out using.
The information push stage includes step S3: the current hotspot that user terminal uses is obtained, when current hotspot is not resident When ground hot spot, information relevant to current hotspot position is pushed to user terminal, otherwise, to user terminal push and current hotspot The relevant information of affiliated permanent residence hotspot type.
First floor system interface by calling user terminal can learn the current hotspot that user terminal uses, step S3 It is middle the type of current hotspot to be judged, first determine whether that current hotspot is permanent residence hot spot, this passes through will current heat Point is compared with the permanent residence hot spot that data acquisition phase obtains can determine whether, if current hotspot is permanent residence hot spot, It also needs to judge the affiliated permanent residence hotspot type of current hotspot, this permanent residence that can be obtained by data acquisition phase Hotspot type is judged.The different type that current hotspot is corresponded in step S3 will push mode with different information.
Specifically, when current hotspot is not permanent residence hot spot, letter relevant to current hotspot position is pushed to user terminal The step of breath includes:
Step S31: current hotspot position is inquired from geographical data bank.
Step S32: determining that distance is no more than the information source of preset value between current hotspot position in geographical data bank.
Step S33: the information in above- mentioned information source is extracted from information bank and pushes to user terminal.
Save the corresponding relationship between each hot spot mark and geographical coordinate in geographical data bank, this corresponding relationship can be with Data mining is first passed through in advance to obtain.Such as when each user uses GPS and hot spot, acquire coordinate that its GPS positioning obtains with The corresponding mark of the hot spot used, and the association set up between the two is saved into geographical data bank, so that it may for step S31 Middle inquiry uses.Such as it is (x1, y1) that the coordinate of hot spot 1 is corresponded in geographical data bank, then in step S31, in geographical data bank In with hot spot 1 be keyword inquired, so that it may obtain its position (x1, y1).
In addition, the corresponding relationship in geographical data bank between other also in store various marks and its coordinate.Such as it identifies Coordinate for Baidu mansion is (x2, y2).Table 2 provides a kind of schematic construction of data in geographical data bank:
Table 2
Mark Coordinate Label
Hot spot 1 (x1,y1) Nothing
Baidu mansion (x2,y2) Nothing
KFC Zhichun Road shop (x3,y3) Information source
...... ...... ......
By the coordinate in geographical data bank, the distance between any two mark present position can be determined.Step S32 In information source, refer to the mark in geographical data bank with specific label, which indicates that this mark is being believed Cease the information having in library for push.In information bank in the present embodiment in store information source and its for push information it Between incidence relation, such as the information of discount for having " seabed fishing " corresponding with " seabed fishing " in information bank.Table 3 is please referred to, table 3 mentions Supply one embodiment of data structure in information bank:
Table 3
In one embodiment, maintenance can be also updated by third party for the information of push in information bank.Assuming that Information source of the distance no more than 2 kilometers has " seabed fishing " and " blue mountain mists store " between determining and current hotspot position in step S32, It can be then that keyword is searched in information bank with " seabed fishing " and " blue mountain mists store " in step S33, to obtain related note Record, so that the information extracted in relative recording pushes to user terminal.
If judging that current hotspot is permanent residence hot spot in S3, to user terminal push and the affiliated permanent residence of current hotspot The step of hotspot type relevant information includes:
Step S3a: letter corresponding with the affiliated permanent residence hotspot type of current hotspot is searched from preset label mapping table Cease label.
Step S3b: extracting from information bank, there is the information of above-mentioned corresponding information labels to push to user terminal.
In one embodiment, the incidence relation between permanent residence hotspot type and label is saved in label mapping table, And the information in information bank can be labeled with label.Table 4 and table 5 are please referred to, table 4 provides one of label mapping table Embodiment, table 5 provide another embodiment of data structure in information bank:
Table 4
Type Label
Office Food and drink
Family It does shopping, spend a holiday
...... ......
Table 5
Information Label
Information 1 Food and drink
Information 2 It spends a holiday
Information 3 Food and drink
...... ......
Such as the affiliated permanent residence hotspot type of current hotspot is office-type, according to table 4 in step S3a, can be found Corresponding information labels are food and drink, then can extract the information with food and drink label in step S3b from information bank and push to User terminal.
In the present embodiment, after pushing information to user terminal, further, user can also be received, push is believed The feedback of breath, and the affiliated permanent residence hotspot type of current hotspot being adjusted according to feedback of the user to pushed information, with Information relevant to type adjusted is pushed to user terminal when user terminal uses current hotspot next time.For example, in step In rapid S22, permanent residence hotspot type belonging to hot spot 1 is determined as family type, therefore can be pushed away to user terminal in step S3b Send the information for class of spending a holiday, but user is very low to the click feedback for category information of spending a holiday, then permanent residence belonging to adjustable hot spot 1 Hotspot type, such as it is adjusted to office-type, it thus can be when user terminal uses hot spot 1 next time, to user terminal Push information relevant to office-type, such as push food and drink category information.
By the above-mentioned means, information-pushing method of the invention is when carrying out information push to group of subscribers with very high Initial accuracy rate, in addition, with the subsequent adaptive process of the method for the present invention, the present invention can also be well adapted for each user Itself the characteristics of, further increases the accuracy of information push.
Referring to FIG. 2, Fig. 2 is the structural schematic block diagram of the embodiment of the driving means of precise information in the present invention.Such as Fig. 2 Shown, which includes: acquisition unit 201, matching unit 202, determination unit 203, the push list of judging unit 204, first Member 205 and the second push unit 206.
Wherein, acquisition unit 201, for obtaining making for each hot spot to set the hot spot that period acquisition user terminal uses Use timetable.
Matching unit 202, hot spot and hot spot for obtaining the hotspot list of user terminal preservation, in the timetable of use When hot spot in list matches, matching hot spot is determined as permanent residence hot spot.
Determination unit 203, for according to each permanent residence hot spot when in use between determine each permanent residence using the time in table Hotspot type.
Judging unit 204, the current hotspot used for obtaining user terminal, when current hotspot is not permanent residence hot spot It is that the first push unit 205 of triggering executes, otherwise triggers the execution of the second push unit 206.
First push unit 205, for pushing information relevant to current hotspot position to user terminal.
Second push unit 206, it is relevant to the affiliated permanent residence hotspot type of current hotspot for being pushed to user terminal Information.
Referring to FIG. 3, Fig. 3 is the structural schematic block diagram of the embodiment of determination unit 203 in the present invention.As shown in figure 3, really Order member 203 includes setup unit 2031 and type determining units 2032.
Wherein, setup unit 2031, for setting time interval corresponding with type.Type determining units 2032, are used for For each permanent residence hot spot, each time interval is respectively fallen in using the time in table between determining the permanent residence hot spot when in use Accounting, and using the corresponding type of the maximum time interval of accounting as the corresponding type of permanent residence hot spot.
Referring to FIG. 4, Fig. 4 is the structural schematic block diagram of the embodiment of the first push unit 205 in the present invention.Such as Fig. 4 institute Show, which includes: position enquiring unit 2051, information source determination unit 2052 and the first extraction unit 2053.
Wherein, position enquiring unit 2051, for inquiring current hotspot position from geographical data bank.Information source determines single Member 2052, for determining that distance is no more than the information source of preset value between current hotspot position in geographical data bank.First Extraction unit 2053, for extracting the information in above- mentioned information source from information bank and pushing to user terminal.
Referring to FIG. 5, Fig. 5 is the structural schematic block diagram of the embodiment of the second push unit 206 in the present invention.Such as Fig. 5 institute Show, which includes: label lookup unit 2061 and the second extraction unit 2062.
Wherein label lookup unit 2061, for being searched and the affiliated permanent residence of current hotspot from preset label mapping table The corresponding information labels of hotspot type.Second extraction unit 2062 has above-mentioned corresponding information for extracting from information bank The information of label pushes to user terminal.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention Within mind and principle, any modification, equivalent substitution, improvement and etc. done be should be included within the scope of the present invention.

Claims (8)

1. a kind of method for pushing of precise information, comprising:
To set the hot spot that period acquisition user terminal uses, obtain each hot spot uses timetable;
The hotspot list that the user terminal saves is obtained, when in the hot spot using in timetable and the hotspot list When hot spot matches, matching hot spot is determined as permanent residence hot spot, and use in timetable described according to each permanent residence hot spot Determine each permanent residence hotspot type using the time;
The current hotspot that the user terminal uses is obtained, when the current hotspot is not permanent residence hot spot, Xiang Suoshu user Terminal pushes information relevant to the current hotspot position, otherwise, the push of Xiang Suoshu user terminal and the current hotspot institute Belong to the relevant information of permanent residence hotspot type;
According to each permanent residence hot spot in packet the step of determining each permanent residence hotspot type using the time using in timetable It includes:
Set time interval corresponding with type;
For each permanent residence hot spot, determine the permanent residence hot spot when respectively falling in each the use time using in timetable Between section accounting, and using the corresponding type of the maximum time interval of accounting as the corresponding type of permanent residence hot spot.
2. the method according to claim 1, wherein to user terminal push and the current hotspot position The step of relevant information includes:
The current hotspot position is inquired from geographical data bank;
Distance is no more than the information source of preset value between current hotspot position determining and described in the geographical data bank;
The information of the information source is extracted from information bank and pushes to the user terminal.
3. the method according to claim 1, wherein to belonging to user terminal push and the current hotspot The step of permanent residence hotspot type relevant information includes:
Information labels corresponding with the affiliated permanent residence hotspot type of the current hotspot are searched from preset label mapping table;
Extracting from information bank, there is the information of the corresponding information labels to push to the user terminal.
4. according to the method described in claim 3, it is characterized in that, the method further includes:
The affiliated permanent residence hotspot type of the current hotspot is adjusted according to feedback of the user to pushed information, next Information relevant to type adjusted is pushed to the user terminal when the secondary user terminal uses the current hotspot.
5. a kind of driving means of precise information, comprising:
Acquisition unit, for set the hot spot that period acquisition user terminal uses, obtain each hot spot to use timetable;
Matching unit, the hotspot list saved for obtaining the user terminal, when the hot spot using in timetable and institute When stating the hot spot matching in hotspot list, matching hot spot is determined as permanent residence hot spot;
Determination unit, for determining each permanent residence hot spot using the time using in timetable described according to each permanent residence hot spot Type;
Judging unit, the current hotspot used for obtaining the user terminal, when the current hotspot is not permanent residence hot spot When, the first push unit of triggering executes, and otherwise triggers the execution of the second push unit;
First push unit, for pushing information relevant to the current hotspot position to the user terminal;
Second push unit, it is relevant to the affiliated permanent residence hotspot type of the current hotspot for being pushed to the user terminal Information;
The determination unit includes:
Setup unit, for setting time interval corresponding with type;
Type determining units determine that the permanent residence hot spot makes described using in timetable for being directed to each permanent residence hot spot The accounting of each time interval is respectively fallen in the time, and resides underground heat using the corresponding type of the maximum time interval of accounting as this The corresponding type of point.
6. device according to claim 5, which is characterized in that first push unit includes:
Position enquiring unit, for inquiring the current hotspot position from geographical data bank;
Information source determination unit, for determining that distance is no more than default between the current hotspot position in geographical data bank The information source of value;
First extraction unit, for extracting the information of the information source from information bank and pushing to the user terminal.
7. device according to claim 5, which is characterized in that second push unit includes:
Label lookup unit, for being searched and the affiliated permanent residence hotspot type of the current hotspot from preset label mapping table Corresponding information labels;
Second extraction unit for extracting from information bank there is the information of the corresponding information labels to push to the user Terminal.
8. device according to claim 5, which is characterized in that described device further comprises:
Adjustment unit, for being carried out according to feedback of the user to pushed information to the affiliated permanent residence hotspot type of the current hotspot Adjustment, to be pushed and type adjusted when the user terminal next time uses the current hotspot to the user terminal Relevant information.
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CN102802116B (en) * 2011-05-27 2016-03-23 北京百度网讯科技有限公司 Information-pushing method, server and system

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