CN103902719A - Determination method and device for promoting information goal rank - Google Patents
Determination method and device for promoting information goal rank Download PDFInfo
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- CN103902719A CN103902719A CN201410141593.3A CN201410141593A CN103902719A CN 103902719 A CN103902719 A CN 103902719A CN 201410141593 A CN201410141593 A CN 201410141593A CN 103902719 A CN103902719 A CN 103902719A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The invention discloses a determination method and device for promoting information goal rank. The determination method includes: acquiring webpage information generated from a search engine, wherein the webpage information includes a left-side release list and a right-side publishing list, and each publishing list is composed of at least one promoting information; analyzing the webpage information and extracting the left-side publishing list and the right-side publishing list included in the webpage information; determining the current rank of the target promoting information in the publishing lists; dynamically determining the target rank of the target promoting information according to the current rank of the same. When the target promoting information is located in the rear rank in the left-side publishing list, the target rank can be determined in the top rank of the right-side publishing list, so that the target promoting information can be converted into the top rank of the right-side publishing list in automatic bid strategy, and the objectives that an information promoting user can acquire opportunities to display the target promoting information of the user in a home page of a terminal screen with less cost can be achieved.
Description
Technical field
The embodiment of the present invention relates to microcomputer data processing field, relates in particular to a kind of definite method and device of promotion message target rank.
Background technology
Along with developing rapidly of computer technology, search engine is generally used by people gradually.Some information popularization users utilize search engine by internet to promotion message (for example advertisement) throw in.The keyword that search engine can be inputted according to search subscriber, the promotion message that each information popularization user is thrown in is retrieved.The promotion message of only throwing in the case of information popularization user is retrieved, just have an opportunity to generate the input list with certain rank order according to retrieved promotion message, then by terminal screen, this input list is showed to search subscriber with the form of webpage.Search subscriber is thrown in promotion message in list and is checked information popularization user's web site contents by click.Fig. 1 is that the part of a kind of input list being made up of many promotion messages that prior art provides shows schematic diagram.Referring to Fig. 1, this input list is the input list of search engine in the lower generation of keyword " fresh flower ", and the promotion message 110 of re-set price is positioned at the 3rd of this input list.
For the input list generating for search engine; rank the more forward easier searched user of promotion message in input list click; can corresponding information popularization user provide service more accurately for clicked promotion message, therefore search engine can carry out rank according to its bid to each the promotion message of throwing in list conventionally.
At present, search engine conventionally can generate the left side being made up of many promotion messages according to keyword and throw in list and right side input list, and these two input lists can be presented on to terminal screen with the form of webpage according to arrangement mode arranged side by side simultaneously.Wherein input list in left side is presented at the left side of terminal screen, and right side input list is presented at the right of terminal screen.Fig. 2 is that list is thrown in the left side under a certain keyword that terminal screen that prior art provides presents and the schematic diagram of list is thrown on right side.Referring to Fig. 2, list 210 is thrown in left side and list 220 is thrown according to the arrangement mode of an input list of row in right side, is presented on the screen of terminal 200 simultaneously.Wherein, each input list comprises many information popularization information, and the rank of higher promotion message in the input list at its place of bidding is more forward.For the same rank position in list and right side input list of two promotion messages throw in to(for) left side, the bid that in the input list of left side, the bid of promotion message will be thrown in higher than right side promotion message in list.
In the prior art, the target rank of the promotion message of re-set price is changeless, normally the top in input list of living in this promotion message is defined as to the target rank of this promotion message, then by increase the bid of this promotion message always, trigger search engine and promote the rank of this promotion message in input list of living according to the bid after increasing, within the scope of the bid of its correspondence, be positioned at target rank place to realize this promotion message, or reach the action that stops triggering search engine and converting by bid this promotion message rank after best bid.Like this, make, when the current rank of this promotion message is relatively when rear, to need higher bid just can make this promotion message be positioned at the target rank place of its input list of living in.
Summary of the invention
The embodiment of the present invention provides a kind of definite method and device of promotion message target rank, adopt relatively low bid to reach, make target promotion message be positioned at the target rank place of its input list of living in, while particularly target rank being defined as within the scope of the rank of the promotion message that terminal screen homepage can show, can reaching information popularization user and obtain with cost less cost the object that screen homepage is shown target promotion message chance.
First aspect, the embodiment of the present invention provides a kind of definite method of promotion message target rank, and the method comprises:
Obtain the info web that search engine generates, described info web includes left side and throws in list and right side input list, and wherein each input list is made up of at least one promotion message;
Described info web is resolved, extract the described left side comprising in described info web and throw in list and the input list of described right side;
Determine the current rank of target promotion message, wherein said current rank comprises: the residing input list of described target promotion message is that list is thrown in described left side or list is thrown on described right side, and the rank of described target promotion message in input list of living in;
According to the current rank of described target promotion message, dynamically determine the target rank of described target promotion message.
Second aspect, the embodiment of the present invention provides a kind of determining device of promotion message target rank, and this device comprises:
Info web acquiring unit, the info web generating for obtaining search engine, described info web includes left side and throws in list and right side input list, and wherein each input list is made up of at least one promotion message;
Throw in list resolution unit, for described info web is resolved, extract the described left side comprising in described info web and throw in list and the input list of described right side;
Current rank determining unit, for determining the current rank of target promotion message, wherein said current rank comprises: the residing input list of described target promotion message is that list is thrown in described left side or list is thrown on described right side, and the rank of described target promotion message in input list of living in;
Target rank determining unit, for according to the current rank of described target promotion message, dynamically determines the target rank of described target promotion message.
The embodiment of the present invention can dynamically be determined its target rank according to the current rank of target promotion message, particularly when target promotion message is in the time that the rank after comparatively leaning in list is thrown in left side, target rank can be defined as to right side and throw in the top of list, can make like this target promotion message transfer to and carry out the automatic bid strategy of right side input list top, obtain with cost less cost the object that terminal screen homepage is shown its target promotion message chance thereby can reach information popularization user.
Brief description of the drawings
Fig. 1 is that the part of a kind of input list being made up of many promotion messages that prior art provides shows schematic diagram;
Fig. 2 is that list is thrown in the left side under a certain keyword that terminal screen that prior art provides presents and the schematic diagram of list is thrown on right side;
Fig. 3 is the schematic flow sheet of definite method of a kind of promotion message target rank of providing of the embodiment of the present invention one;
Fig. 4 is that list is thrown in left side that a kind of terminal screen homepage that the embodiment of the present invention one provides presents and the schematic diagram of list is thrown on right side;
Fig. 5 is the structural representation of the adjusting gear of a kind of promotion message rank of providing of the embodiment of the present invention two.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, in accompanying drawing, only show part related to the present invention but not entire infrastructure.
Embodiment mono-
Fig. 3 is the schematic flow sheet of definite method of a kind of promotion message target rank of providing of the embodiment of the present invention one.The method can be carried out by the determining device of promotion message target rank, and this device can carry out data communication with search engine, can be realized by software and/or hardware.Referring to Fig. 3, the method specifically comprises the steps:
310, obtain the info web that search engine generates, described info web includes left side and throws in list and right side input list, and wherein each input list is made up of at least one promotion message.
320, info web is resolved, extract the left side comprising in info web and throw in list and right side input list.
In the present embodiment, promotion message can be: text message, voice messaging, pictorial information or the video information such as advertisement are the content of information popularization user for throwing at search engine.Obtain the info web that search engine generates, can be specially: be sent in to searching plain engine the searching request of setting the nearly real-time input situation of promotion message under keyword; The info web that includes left side input list and right side input list that plain engine returns according to this searching request is searched in reception.The searched engine of this info web shows by terminal display.Wherein, the left side input list comprising in this info web is presented at the left side of terminal screen, and the right side comprising input list is presented at the right of terminal screen.
Each input list is made up of at least one promotion message.The rank of each promotion message in each input list is relevant with the height of its bid, for example higher promotion message of bid, and its rank is also just more forward.For the same rank position in list and right side input list of two promotion messages throw in to(for) left side, the bid that in the input list of left side, the bid of promotion message will be thrown in higher than right side promotion message in list.
330, the current rank of determining target promotion message, wherein current rank comprises: the residing input list of target promotion message is that list is thrown in left side or list is thrown on right side, and the rank of target promotion message in input list of living in.
340,, according to the current rank of target promotion message, dynamically determine the target rank of target promotion message.
In the present embodiment, according to the current rank of target promotion message, dynamically determine the target rank of target promotion message, can be specially:
If target promotion message is thrown in list in left side, and throw in rank in list in left side within the first setting rank scope, the target ranking setting of target promotion message is thrown within first of list sets rank scope in left side;
If target promotion message is thrown in list in left side, and throw in rank in list in left side outside the first setting rank scope, the target ranking setting of target promotion message is thrown within second of list sets rank scope on right side;
If target promotion message is thrown in list in right side, and throw in rank in list on right side within the second setting rank scope, the target ranking setting of target promotion message is thrown within second of list sets rank scope on right side;
If target promotion message is thrown in list in right side, and throw in rank in list on right side outside the second setting rank scope, the target ranking setting of target promotion message is thrown within second of list sets rank scope on right side.
For improving the clicking rate of promotion message corresponding to the request of input, the first setting rank scope and second can be set to rank scope and all be set to front three; Or the first setting rank scope is set to front M name, and second sets rank scope is set to front N name.Wherein, M is the number that promotion message in list is thrown in the terminal screen homepage left side being generated by search engine that can show at most; N is the number that promotion message in list is thrown on the terminal screen homepage right side being generated by search engine that can show at most.For example, terminal screen homepage can show that at most 8 promotion messages and the right side that throw in list in left side throw in 6 promotion messages in list, and first to set rank scope be last eight, and second to set rank scope be first 6.So-called terminal screen homepage refers to the left side of terminal screen demonstration and throws in the initial page of list and right side input list.
For can more clearly describing definite method of the promotion message target rank described in the present embodiment, be now illustrated.Fig. 4 is that list is thrown in left side that a kind of terminal screen homepage that the embodiment of the present invention one provides presents and the schematic diagram of list is thrown on right side.Referring to Fig. 4, two input lists that search engine generates are respectively left side and throw in list 410 and right side input list 420.Terminal screen homepage has shown that 10 promotion messages and the right side that throw in list 410 in left side throw in 8 promotion messages in list 420.Now:
If when target promotion message is promotion message L1, promotion message L2 or promotion message L3, this target promotion message is thrown in the front three of list 410 in left side, the target ranking setting of this target promotion message is thrown in to the front three of list 410 in left side;
If target promotion message is promotion message L4, promotion message L5, promotion message L6 ... or when promotion message L10, this target promotion message, after the front three of list 410 is thrown in left side, is thrown in the target ranking setting of this target promotion message the front three of list 420 on right side;
If when target promotion message is promotion message R1, promotion message R2 or promotion message R3, this target promotion message is thrown in the front three of list 420 in right side, the target ranking setting of this target promotion message is thrown in to the front three of list 420 on right side;
If target promotion message is promotion message R4, promotion message R5, promotion message R6 ... or when promotion message R8, this target promotion message, after the front three of list 420 is thrown on right side, is thrown in the target ranking setting of this target promotion message the front three of list 420 on right side.
The embodiment of the present invention can dynamically be determined its target rank according to the current rank of target promotion message, particularly when target promotion message is in the time that the rank after comparatively leaning in list is thrown in left side, target rank can be defined as to right side and throw in the top of list, can make like this target promotion message transfer to and carry out the automatic bid strategy of right side input list top, obtain with cost less cost the object that terminal screen homepage is shown its target promotion message chance thereby can reach information popularization user.
In the time that promotion message is advertisement, through long-term a large amount of statistical study, if advertiser's advertisement can be presented in the terminal screen homepage using when user searches for by search engine, user's page turning downwards just can be clear that advertiser's advertisement like this, thereby brings good input effect can to advertiser's advertisement.When can only showing left side, terminal screen homepage throws in list and right side while throwing in first 3 of list, by set strategy according to Fixed Time Interval to search engine generate advertisement rank monitor after, if when advertisement rank is positioned at the 4-8 name (being after first 3) of left side input list, by the target ranking setting of advertiser's advertisement within first 3 of list are thrown on right side, make advertiser's advertisement transfer the automatic bid strategy of the 1-3 name of carrying out right side input list to, the advertisement that can ensure like this advertiser is presented at terminal screen homepage all the time, allow advertiser go out to spend lower one-tenth originally to promote the clicking rate of advertisement.
On the basis of technique scheme, according to the current rank of target promotion message, after dynamically determining the target rank of target promotion message, also comprise:
According to determined target rank, the bid of adjustment aim promotion message, until the rank of the target promotion message that search engine obtains according to adjusted bid is positioned at target rank.
Concrete, first according to determined target rank, the bid of adjustment aim promotion message, triggers search engine according to the current rank of adjusted bid lifting or reduction target promotion message; If determine that the current rank of target promotion message does not arrive target rank place, continue the bid of adjustment aim promotion message, trigger search engine promoted or reduced target promotion message current rank according to adjusted new bid, so circulation, until the rank of the target promotion message that search engine obtains according to adjusted bid is positioned at target rank.
In an embodiment of the present embodiment, the bid of target promotion message can be adjusted according to determined target rank, bid scope, present bidding and current rank.Concrete, can adopt the automatic bid strategy based on two points of approximatiosses to adjust.For example, the target rank of determined target promotion message is the 2nd, and bid scope is: highest price 10, lowest price 20.The strategy of automatically bidding is specially:
First the bid of adjustment aim promotion message is the intermediate value of bid scope, is (10+20)/2=15, now triggers search engine target information is carried out to rank according to the bid of this adjustment 15.
If the current rank obtaining is the 6th, the current rank of determining target promotion message lags behind its corresponding target rank, and then the bid that continues adjustment aim promotion message is the intermediate value between last bid and the best bid of adjusting, be (15+20)/2=17.5, now again trigger search engine target information is carried out to rank according to the bid of this adjustment 17.5.
If the current rank obtaining is the 1st, the current rank of determining target promotion message is ahead of its corresponding target rank, and then the bid that continues adjustment aim promotion message is the last bid of adjusting and adjusts recently the intermediate value between the lowest offer obtaining, be (17.5+15)/2=16.25, now again trigger search engine target information is carried out to rank according to the bid of this adjustment 16.25, until the rank of target promotion message arrives target rank place, or when the absolute value that judges the difference between the bid of adjacent twice adjustment is less than the threshold value of setting, stop triggering search engine target information is carried out to rank.For example, setting threshold can be 0.01 times of difference of highest price in bid scope 20 and lowest price 10.
Embodiment bis-
Fig. 5 is the structural representation of the determining device of a kind of promotion message target rank of providing of the embodiment of the present invention three.Referring to Fig. 5, the concrete structure of this device is as follows:
Info web acquiring unit 510, the info web generating for obtaining search engine, described info web includes left side and throws in list and right side input list, and wherein each input list is made up of at least one promotion message;
Throw in list resolution unit 520, for described info web is resolved, extract the described left side comprising in described info web and throw in list and the input list of described right side;
Current rank determining unit 530, for determining the current rank of target promotion message, wherein said current rank comprises: the residing input list of described target promotion message is that list is thrown in described left side or list is thrown on described right side, and the rank of described target promotion message in input list of living in;
Target rank determining unit 540, for according to the current rank of described target promotion message, dynamically determines the target rank of described target promotion message.
Further, described target rank determining unit 540, specifically for:
If described target promotion message is thrown in list in described left side, and the rank in the input list of described left side is within the first setting rank scope, within the target ranking setting of described target promotion message being thrown in to the first setting rank scope of list in described left side;
If described target promotion message is thrown in list in described left side, and the rank in the input list of described left side is outside the first setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
If described target promotion message is thrown in list in described right side, and the rank in the input list of described right side is within the second setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
If described target promotion message is thrown in list in described right side, and the rank in the input list of described right side is outside the second setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
Wherein, described the first setting rank scope is front M name, and described the second setting rank scope is front N name; Described M is the number that promotion message in list is thrown in the terminal screen homepage left side being generated by described search engine that can show at most, and described N is the number that promotion message in list is thrown on the right side being generated by described search engine that terminal screen homepage can show at most.
Further, the determining device of promotion message target rank also comprises adjusts bid unit 550, in described target rank determining unit 540 according to the current rank of described target promotion message, after dynamically determining the target rank of described target promotion message:
According to determined target rank, adjust the bid of described target promotion message, until the rank of the described target promotion message that described search engine obtains according to adjusted bid is positioned at described target rank.
The said goods can be carried out the method that any embodiment of the present invention provides, and possesses the corresponding functional module of manner of execution and beneficial effect.
Note, above are only preferred embodiment of the present invention and institute's application technology principle.Skilled person in the art will appreciate that and the invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art various obvious variations, readjust and substitute and can not depart from protection scope of the present invention.Therefore, although the present invention is described in further detail by above embodiment, the present invention is not limited only to above embodiment, in the situation that not departing from the present invention's design, can also comprise more other equivalent embodiment, and scope of the present invention is determined by appended claim scope.
Claims (6)
1. a definite method for promotion message target rank, is characterized in that, comprising:
Obtain the info web that search engine generates, described info web includes left side and throws in list and right side input list, and wherein each input list is made up of at least one promotion message;
Described info web is resolved, extract the described left side comprising in described info web and throw in list and the input list of described right side;
Determine the current rank of target promotion message, wherein said current rank comprises: the residing input list of described target promotion message is that list is thrown in described left side or list is thrown on described right side, and the rank of described target promotion message in input list of living in;
According to the current rank of described target promotion message, dynamically determine the target rank of described target promotion message.
2. definite method of promotion message target rank according to claim 1, is characterized in that, according to the current rank of described target promotion message, dynamically determines the target rank of described target, comprising:
If described target promotion message is thrown in list in described left side, and the rank in the input list of described left side is within the first setting rank scope, within the target ranking setting of described target promotion message being thrown in to the first setting rank scope of list in described left side;
If described target promotion message is thrown in list in described left side, and the rank in the input list of described left side is outside the first setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
If described target promotion message is thrown in list in described right side, and the rank in the input list of described right side is within the second setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
If described target promotion message is thrown in list in described right side, and the rank in the input list of described right side is outside the second setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
Wherein, described the first setting rank scope is front M name, and described the second setting rank scope is front N name; Described M is the number that promotion message in list is thrown in the terminal screen homepage left side being generated by described search engine that can show at most, and described N is the number that promotion message in list is thrown on the right side being generated by described search engine that terminal screen homepage can show at most.
3. definite method of promotion message target rank according to claim 1, is characterized in that, according to the current rank of described target promotion message, after dynamically determining the target rank of described target promotion message, also comprises:
According to determined target rank, adjust the bid of described target promotion message, until the rank of the described target promotion message that described search engine obtains according to adjusted bid is positioned at described target rank.
4. a determining device for promotion message target rank, is characterized in that, comprising:
Info web acquiring unit, the info web generating for obtaining search engine, described info web includes left side and throws in list and right side input list, and wherein each input list is made up of at least one promotion message;
Throw in list resolution unit, for described info web is resolved, extract the described left side comprising in described info web and throw in list and the input list of described right side;
Current rank determining unit, for determining the current rank of target promotion message, wherein said current rank comprises: the residing input list of described target promotion message is that list is thrown in described left side or list is thrown on described right side, and the rank of described target promotion message in input list of living in;
Target rank determining unit, for according to the current rank of described target promotion message, dynamically determines the target rank of described target promotion message.
5. the determining device of promotion message target rank according to claim 4, is characterized in that, described target rank determining unit, specifically for:
If described target promotion message is thrown in list in described left side, and the rank in the input list of described left side is within the first setting rank scope, within the target ranking setting of described target promotion message being thrown in to the first setting rank scope of list in described left side;
If described target promotion message is thrown in list in described left side, and the rank in the input list of described left side is outside the first setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
If described target promotion message is thrown in list in described right side, and the rank in the input list of described right side is within the second setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
If described target promotion message is thrown in list in described right side, and the rank in the input list of described right side is outside the second setting rank scope, within the target ranking setting of described target promotion message being thrown in to the second setting rank scope of list on described right side;
Wherein, described the first setting rank scope is front M name, and described the second setting rank scope is front N name; Described M is the number that promotion message in list is thrown in the terminal screen homepage left side being generated by described search engine that can show at most, and described N is the number that promotion message in list is thrown on the right side being generated by described search engine that terminal screen homepage can show at most.
6. the determining device of promotion message target rank according to claim 4, it is characterized in that, also comprise and adjust bid unit, in described target rank determining unit according to the current rank of described target promotion message, after dynamically determining the target rank of described target promotion message:
According to determined target rank, adjust the bid of described target promotion message, until the rank of the described target promotion message that described search engine obtains according to adjusted bid is positioned at described target rank.
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| CN201410141593.3A CN103902719A (en) | 2014-04-10 | 2014-04-10 | Determination method and device for promoting information goal rank |
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| CN104504134A (en) * | 2014-12-31 | 2015-04-08 | 北京国双科技有限公司 | Promotion information attribute data acquiring method and device |
| CN104573091A (en) * | 2015-01-29 | 2015-04-29 | 姜伟 | Verifying method and system of optimization results of search engine |
| CN108985858A (en) * | 2018-08-02 | 2018-12-11 | 深圳市赛亚创想科技有限公司 | Data processing method and device for advertisement |
| CN110288438A (en) * | 2019-06-22 | 2019-09-27 | 深圳市顶尖传诚科技有限公司 | A kind of electric business platform transaction system |
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| CN101034453A (en) * | 2006-03-10 | 2007-09-12 | 任世峰 | Unit time price bidding ranking method related to search engine |
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| CN104504134A (en) * | 2014-12-31 | 2015-04-08 | 北京国双科技有限公司 | Promotion information attribute data acquiring method and device |
| CN104504134B (en) * | 2014-12-31 | 2017-10-27 | 北京国双科技有限公司 | The acquisition methods and device of promotion message attribute data |
| CN104573091A (en) * | 2015-01-29 | 2015-04-29 | 姜伟 | Verifying method and system of optimization results of search engine |
| CN108985858A (en) * | 2018-08-02 | 2018-12-11 | 深圳市赛亚创想科技有限公司 | Data processing method and device for advertisement |
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