CN104504134B

CN104504134B - The acquisition methods and device of promotion message attribute data

Info

Publication number: CN104504134B
Application number: CN201410855873.0A
Authority: CN
Inventors: 殷莉娟; 杨韬; 余德乐
Original assignee: Beijing Gridsum Technology Co Ltd
Current assignee: Beijing Gridsum Technology Co Ltd
Priority date: 2014-12-31
Filing date: 2014-12-31
Publication date: 2017-10-27
Anticipated expiration: 2034-12-31
Also published as: CN104504134A

Abstract

The invention discloses a kind of acquisition methods and device of promotion message attribute data.Wherein, the acquisition methods include：Obtain the key word information and the first domain name of the first promotion message；Obtain one or more popularization display datas corresponding with key word information on data system；Count multiple probability datas of the first domain name and each the second domain name；The precedence data of the first domain name and each the second domain name is obtained, wherein, precedence data is used for the position relationship for indicating that each promotes corresponding first promotion message of the first domain name the second promotion message corresponding with the second domain name in display data；Each probability data and precedence data are exported, the attribute data of the first promotion message is obtained.By the present invention, the incomplete problem of relation data on the search engine obtained in the prior art between user and the promotion message of competitor is solved, the effect for comprehensively obtaining the relation data between user and the promotion message of competitor is realized.

Description

The acquisition methods and device of promotion message attribute data

Technical field

The present invention relates to data processing field, in particular to a kind of acquisition methods of promotion message attribute data and Device.

Background technology

With developing rapidly for computer technology, search engine is gradually generally used by people.Increasing advertisement Putting person buys advertisement on a search engine, and the search for participating in advertisement is promoted, and competes more and more fierce.User is (i.e. above-mentioned On a search engine buy advertisement advertisement putting person) need to pay close attention to the advertisement promotion situation of competitor at any time, so as to timely The search engine Promotion Strategy of itself is adjusted, the preferential purpose for seizing user is reached.Therefore, user with it should be understood that compete extensively Accuse the competitor that shows whom is, the keyword that specifically competes be which, the performance of user itself are an advantage over competitor or low In the business registration of competitor, the business of competitor and user is how high, what kind of strategy user should formulate to defeat competition Person etc..

In existing solution, promotion message (is searched for a certain product, searched on a search engine on search engine To the link containing " popularization " two word) acquisition typically by the API (Application for calling single search engine Programming Interface, i.e. application programming interface) realize, while the information that gets also includes promoting letter The ranking of breath, show number of times and promote domain name etc., the reference to formulate Promotion Strategy as user.

Although existing solution can get the partial information of promotion message, existing solution is promoted Promotion message is obtained to have the disadvantages that：

1. the promotion message that user can only be checked on some search engine；

2. because search engine limits visit capacity of user, user can only once check pushing away for 20,000 keyword Guangxin ceases；

3. in the result searched, user can only view the average ranking and displaying number of times of promotion message, it is impossible to look into The creative content (all the elements i.e. on result of page searching included in the link containing " popularization " two word) of promotion message is seen, Also the reason for promotion message ranking that competitor cannot be analyzed according to creative content is above/below user；

4. user can not check the promotion message of user and the promotion message of competitor while probability (the i.e. co-occurrence occurred Rate), the degree of overlapping that cannot also understand the business of user itself and the business of competitor is how many；

5. user can not check that the ranking of its promotion message is exceeded the ranking of the promotion message of rate, i.e. user by competitor The probability surmounted, cannot also understand the power of the competitiveness of competitor, and user need to give which competitor it is more Concern.

For the relation data on the search engine that obtains in the prior art between user and the promotion message of competitor not Comprehensively the problem of, effective solution is not yet proposed at present.

The content of the invention

It is existing to solve it is a primary object of the present invention to provide a kind of acquisition methods and device of promotion message attribute data There is the incomplete problem of relation data on the search engine obtained in technology between user and the promotion message of competitor.

To achieve these goals, according to an aspect of the invention, there is provided a kind of promotion message attribute data is obtained Take method.

Included according to the acquisition methods of the present invention：Obtain the key word information and the first domain name of the first promotion message；Obtain One or more popularization display datas corresponding with key word information on data system, wherein, promoting display data includes band There is corresponding first promotion message of the first domain name for promoting mark corresponding with one or more the second domain names with popularization mark The second promotion message；Multiple probability datas of the first domain name and each the second domain name are counted, wherein, probability data is used to indicate Corresponding first promotion message of first domain name and corresponding second promotion message of the second domain name appear in one and promote displaying simultaneously Probability in data；The precedence data of the first domain name and each the second domain name is obtained, wherein, precedence data is used to indicate that each is pushed away The position relationship of corresponding first promotion message of first domain name the second promotion message corresponding with the second domain name in wide display data； Each probability data and precedence data are exported, the attribute data of the first promotion message is obtained.

Further, multiple probability datas of statistics the first domain name and each the second domain name include：Statistics promotes displaying number First sum of the first domain name in and the second sum of each the second domain name；Respectively by each second sum and the first sum Ratio be used as multiple probability datas.

Further, obtaining the precedence data of the first domain name and each the second domain name includes：Read each and promote displaying number The second rank value of the first rank value of the first domain name and the second domain name in；Judge whether the first rank value of the first domain name is big In the second rank value of the second domain name；If the first rank value of the first domain name is more than the second rank value of the second domain name, it is determined that The ranking for promoting the second domain name in display data is higher than the ranking of the first domain name, and records the second domain that ranking is higher than the first domain name 3rd sum of name；If the first rank value of the first domain name is not more than the second rank value of the second domain name, it is determined that promote displaying The ranking of the second domain name is not higher than the ranking of the first domain name in data；3rd sum of the second domain name of usage record is with promoting exhibition The ratio of first sum of registration evidence is used as precedence data.

Further, it is determined that the ranking for promoting the second domain name in display data is higher than the ranking of the first domain name, and record After the 3rd sum of the ranking higher than the second domain name of the first domain name, acquisition methods also include：Obtain ranking and be higher than the first domain name Corresponding second promotion message of the second domain name；The second promotion message got is preserved to the attribute number of the first promotion message According to；After it is determined that the ranking for promoting the second domain name in display data is not higher than the ranking of the first domain name, acquisition methods also include： Obtain corresponding second promotion message of the second domain name that ranking is less than the first domain name；By the second promotion message got preserve to The attribute data of first promotion message.

Further, acquisition methods also include：Count the aggregate value of the first rank value of the first domain name；By the first rank value Aggregate value with promote display data first sum ratio be used as the first promotion message average ranking.

To achieve these goals, obtaining there is provided a kind of promotion message attribute data according to another aspect of the present invention Take device.

Included according to the acquisition device of the present invention：First acquisition module, the keyword letter for obtaining the first promotion message Breath and the first domain name；Second acquisition module, for obtaining one or more popularizations corresponding with key word information on data system Display data, wherein, promoting display data is included with corresponding first promotion message of the first domain name and one for promoting mark It is individual or multiple with corresponding second promotion message of the second domain name for promoting mark；First statistical module, for counting the first domain Multiple probability datas of name and each the second domain name, wherein, probability data is used to indicate that the first domain name corresponding first promotes letter Breath the second promotion message corresponding with the second domain name appears in a probability promoted in display data simultaneously；3rd obtains mould Block, the precedence data for obtaining the first domain name and each the second domain name, wherein, precedence data is used to indicate that each promotes displaying The position relationship of corresponding first promotion message of first domain name the second promotion message corresponding with the second domain name in data；Export mould Block, for exporting each probability data and precedence data, obtains the attribute data of the first promotion message.

Further, the first statistical module includes：Statistic submodule, for counting the first domain name promoted in display data First sum and each the second domain name second sum；First determining module, for determining the second sum and first respectively The ratio of sum is used as multiple probability datas.

Further, the 3rd acquisition module includes：Read module, the first domain name in display data is promoted for reading each The first rank value and the second domain name the second rank value；Judge module, for judge the first domain name the first rank value whether More than the second rank value of the second domain name；Second determining module, is more than the second domain name for the first rank value in the first domain name The second rank value in the case of, it is determined that the ranking for promoting the second domain name in display data is higher than the ranking of the first domain name, and remember Record threeth sum of the ranking higher than the second domain name of the first domain name；3rd determining module, for the first ranking in the first domain name In the case that value is not more than the second rank value of the second domain name, it is determined that the ranking for promoting the second domain name in display data is not higher than the The ranking of one domain name；4th determining module, for the 3rd sum and popularization display data of the second domain name for determining usage record First sum ratio be used as precedence data.

Further, acquisition device also includes：4th acquisition module, for it is determined that promoting the second domain name in display data Ranking be higher than the first domain name ranking, and record ranking higher than the first domain name the second domain name the 3rd sum after, obtain Ranking is higher than corresponding second promotion message of the second domain name of the first domain name；First preserving module, for by get second Promotion message is preserved to the attribute data of the first promotion message；Acquisition device also includes：5th acquisition module, for it is determined that pushing away The ranking of the second domain name is not higher than after the ranking of the first domain name in wide display data, obtains ranking is less than the first domain name second Corresponding second promotion message of domain name；Second preserving module, is promoted for the get second promotion message to be preserved to first The attribute data of information.

Further, acquisition device also includes：Second statistical module, the conjunction of the first rank value for counting the first domain name Evaluation；5th determining module, for determining the ratio by the aggregate value of the first rank value and the first sum for promoting display data It is used as the average ranking of the first promotion message.

Using the embodiment of the present invention, after the key word information and the first domain name of the first promotion message is obtained, from data One or more popularization display datas corresponding with key word information are obtained in system, each is counted and promotes first in display data Domain name and multiple probability datas of each the second domain name and the precedence data of the first domain name of acquisition and each the second domain name, it is then defeated Go out probability data and precedence data obtains the attribute data of the first promotion message.In the above-described embodiment, statistics first is passed through Domain name and each second domain name appear in a probability promoted in display data simultaneously, it may be determined that use on a search engine The promotion message of user and the promotion message of competitor obtain the probability of displaying simultaneously when key word information obtains promotion message；It is logical Cross and obtain each position relationship for promoting the first domain name and the second domain name in display data, the i.e. row of the first domain name and the second domain name Name order, it may be determined that the power (i.e. the higher competitiveness of ranking is stronger) of the competitiveness of user and competitor.Pass through the present invention Embodiment, solves relation data on the search engine obtained in the prior art between user and the promotion message of competitor not Comprehensively the problem of, realize the effect for comprehensively obtaining the relation data between user and the promotion message of competitor.

Brief description of the drawings

The accompanying drawing for constituting the part of the application is used for providing a further understanding of the present invention, schematic reality of the invention Apply example and its illustrate to be used to explain the present invention, do not constitute inappropriate limitation of the present invention.In the accompanying drawings：

Fig. 1 is the flow chart of the acquisition methods of promotion message attribute data according to embodiments of the present invention；

Fig. 2 is a kind of flow chart of the acquisition methods of optional promotion message attribute data according to embodiments of the present invention； And

Fig. 3 is the schematic diagram of the acquisition device of promotion message attribute data according to embodiments of the present invention.

Embodiment

In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention Accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only The embodiment of a part of the invention, rather than whole embodiments.Based on the embodiment in the present invention, ordinary skill people The every other embodiment that member is obtained under the premise of creative work is not made, should all belong to the model that the present invention is protected Enclose.

It should be noted that term " first " in description and claims of this specification and above-mentioned accompanying drawing, " Two " etc. be for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so using Data can exchange in the appropriate case, so as to embodiments of the invention described herein can with except illustrating herein or Order beyond those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover Lid is non-exclusive to be included, for example, the process, method, system, product or the equipment that contain series of steps or unit are not necessarily limited to Those steps or unit clearly listed, but may include not list clearly or for these processes, method, product Or the intrinsic other steps of equipment or unit.

It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase Mutually combination.Describe the present invention in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 is the flow chart of the acquisition methods of promotion message attribute data according to embodiments of the present invention, as shown in figure 1, This method includes steps S102 to step S110：

Step S102, obtains the key word information and the first domain name of the first promotion message.

Step S104, obtains one or more popularization display datas corresponding with key word information on data system.

Wherein, promote display data in can include with promote mark corresponding first promotion message of the first domain name and One or more corresponding second promotion messages of the second domain name with popularization mark.

Step S106, multiple probability datas of the first domain name of statistics and each the second domain name.

Wherein, probability data is used to indicate that corresponding first promotion message of the first domain name and the second domain name corresponding second are pushed away Guangxin breath appears in a probability promoted in display data simultaneously.

Step S108, obtains the precedence data of the first domain name and each the second domain name.

Wherein, precedence data is used to indicate that each promotes corresponding first promotion message of the first domain name and the in display data The position relationship of corresponding second promotion message of two domain names.

Step S110, exports each probability data and precedence data, obtains the attribute data of the first promotion message.

The first domain name in the above embodiment of the present invention can be promotion message (the first i.e. above-mentioned popularization letter of user Breath) in display domain name, the second domain name can for user competitor promotion message (the second i.e. above-mentioned promotion message) in The domain name of display；Data system can be multiple search engines (e.g., Baidu search, search, 360 search and should must search for) Set.

In the above embodiment of the present invention, the attribute data of the first promotion message is used to describe to search for phase in data system The first promotion message, which obtains to remove in the situation of displaying, the attribute data, when closing keyword includes above-mentioned probability data and ranking number Outside, displaying number of times, displaying share, potential displaying number of times, reality can also be included and show that number of times, average ranking, left side are put down Equal ranking and left side displaying rate.

Wherein, displaying number of times is used to describe in data system during search keyword, and the first promotion message is illustrated in search Number of times in results page；Displaying share is that the actual displaying number of times of the first promotion message when obtaining popularization display data accounts for latent In the ratio of displaying number of times, for describing whether the first promotion message reaches expected bandwagon effect；Potential displaying number of times is to obtain The first promotion message when promoting display data is taken to obtain the maximum possible number of times shown；Actual displaying number of times is to obtain popularization exhibition Registration according to when the first promotion message obtain displaying actual frequency；Average ranking is first to be promoted when obtaining and promoting display data The average ranking of information；The average ranking in left side be obtain promote display data when, appear in the of search results pages left side of face The average ranking of one promotion message；Displaying rate in left side is that the first promotion message appears in search knot when obtaining popularization display data Probability on the left of the fruit page.

In the above-described embodiments, one or more keywords can be included in key word information, different keywords may The same promotion message of correspondence, such as when key word information is respectively " women's dress " and " clothes ", the promotion message got can be with It is the promotion message (e.g., the promotion message of the shopping platform such as Jingdone district or Taobao) of same shopping at network platform.

Further, the popularization display data in the above embodiment of the present invention includes the first promotion message and one or more Second promotion message, it is when performing search operation in data system using the keyword in key word information to promote display data One or more search result items (i.e. above-mentioned promotion message) for promoting mark are shown in the search result of acquisition, are once searched Rope one search result of operation correspondence (can also include conventional search result items, i.e., be identified without popularization in the search result Search result items), due in a search result data volume may it is excessive, each search result items can in the search result To be shown in the form of multiple result of page searching, e.g., in Baidu search during search keyword " women's dress ", in search results pages It is to push away that what is shown in face, which identifies the search result of (the popularization mark i.e. in the above embodiment of the present invention) with " promotion link ", Wide display data.

It should be further stated that, search operation is performed in data system in the keyword in using key word information When, can be scanned for the one or more keywords of first use (quantity of keyword no more than data system to once searching for Operation uses the limit value of keyword quantity).

Specifically, one or more popularization display datas corresponding with key word information are obtained on a search engine to be led to Unified interface set in advance (unified interface can be while connect multiple search engines, such as api interface) is crossed to multiple search Engine is sent and carries the inquiry request of one or more key word informations to realize, search engine will be returned according to inquiry request Query Result, i.e. one or more of above-described embodiment promote display data.

Above-mentioned API is Application Programming Interface, i.e. application programming interface.

Further, before inquiry request is sent to search engine, user will input all keyword letters to be checked Breath, but be due to search engine (e.g., search engine limitation is once looked into for the limited amount system of the key word information of one query 20000 keywords can only be inquired about by asking operation), if the key word information of user's input has exceeded the limit of search engine one query Value, when generating inquiry request, can generate multiple queries request, in batches send the key word information that user inputs to search Engine.By the above embodiment of the present invention, user can once input whole key word informations to be checked, without several times Key word information is inputted, it is easy to operate.

According to the above embodiment of the present invention, multiple probability datas of statistics the first domain name and each the second domain name can be wrapped Include：Statistics promotes the first sum of the first domain name in display data and the second sum of each the second domain name；Respectively by each The ratio of second sum and the first sum is used as multiple probability datas.

Specifically, what probability data was represented is corresponding first promotion message corresponding with the second domain name second of the first domain name The probability that promotion message is shown simultaneously, i.e. corresponding first promotion message of the first domain name obtains exhibition in display data is promoted While showing, corresponding second promotion message of the second domain name is also shown in the popularization display data.In statistical probability During data, due to each promotion message only one of which domain name, then statistics promotes the first sum of the first domain name in display data, And the second sum for promoting second domain name in display data is counted as the second domain name for obtaining displaying simultaneously with the first domain name Total displaying number of times, and using ratio of second sum and the first sum as a probability data, i.e. the first domain name and this The probability that two domain names are shown simultaneously, namely the probability that the first promotion message and the second promotion message are shown simultaneously.

In the above-described embodiments, the first domain name can be the domain of the promotion message (the first i.e. above-mentioned promotion message) of user Name, the second domain name is the domain name of the promotion message (the second i.e. above-mentioned promotion message) of the competitor of user, then probability data When also may indicate that on a search engine using key word information progress one search operation, the promotion message of user and competitor Promotion message simultaneously obtain displaying probability.

By the above embodiment of the present invention, a popularization displaying is illustrated in simultaneously by counting the first domain name and the second domain name The promotion message of probability in data, i.e. counting user and the promotion message of competitor obtain the probability of displaying simultaneously, can be true Determine the competitive strength of user and competitor, probability data is higher, represent that the competition of user and competitor are fiercer.By user and respectively The probability data that the promotion message of individual competitor obtains displaying simultaneously is supplied to user, can help which competitor of customer analysis It is its main competitor, to help customer analysis competitive environment.

According to the abovementioned embodiments of the present invention, obtaining the precedence data of the first domain name and each the second domain name can include： Read each the first rank value and the second rank value of the second domain name for promoting the first domain name in display data；Judge the first domain name The first rank value whether be more than the second domain name the second rank value；If the first rank value of the first domain name is more than the second domain name Second rank value, it is determined that the ranking for promoting the second domain name in display data is higher than the ranking of the first domain name, and it is high to record ranking In the 3rd sum of the second domain name of the first domain name；If the first rank value of the first domain name is not more than the second ranking of the second domain name Value, it is determined that the ranking for promoting the second domain name in display data is not higher than the ranking of the first domain name；Second domain name of usage record The 3rd sum with promote display data first sum ratio be used as precedence data.

Specifically, precedence data is used to represent corresponding first promotion message of the first domain name and the second domain name corresponding second When promotion message obtains displaying simultaneously, probability of the ranking higher than the ranking of the first promotion message of the second promotion message, i.e., first First promotion message corresponding first promotion message of domain name the second promotion message corresponding with the second domain name obtains displaying simultaneously when The probability that is surmounted by the second promotion message of ranking.When obtaining precedence data, read each and promote the first domain in display data First rank value of name and the second rank value of the second domain name, by the first rank value and the second domain name that judge the first domain name The size of second rank value, determines and records that to promote ranking in display data the 3rd total higher than the second domain name of the first domain name Number, and the 3rd sum of the second domain name of usage record and the ratio of the first sum of popularization display data are as precedence data, The probability that i.e. ranking of the first domain name is surmounted by the second domain name, namely the ranking of the first promotion message are surmounted by the second promotion message Probability.

Further, rank value (including above-mentioned first rank value and the second rank value) is in result of page searching Promote in display data, the sequence number of the position of promotion message displaying, and it is determined that during rank value, according to the sequence of result of page searching Number sequentially promotion message is numbered, and in a result of page searching, the promotion message ranking in left side is higher than the popularization on right side The ranking of information, e.g., in Baidu search during search keyword " Jingdone district ", comes the popularization of first search results pages left side of face Information totally two, wherein, first, left side promotion message is the promotion message in Jingdone district store, then the rank value of the promotion message As 1, the rank value of second promotion message in left side is 2；The promotion message for coming first search results pages right side of face is total to Two, wherein, the rank value of first promotion message in right side is 3, and the rank value of second promotion message in right side is 4；That The rank value for coming first promotion message of second search results pages left side of face is 5.

In the above-described embodiments, precedence data also may indicate that the ranking of the promotion message (i.e. the first promotion message) of user The probability surmounted by the ranking of the promotion message (i.e. the second promotion message) of competitor.

By the above embodiment of the present invention, obtained simultaneously when showing by obtaining the first domain name and the second domain name, the first domain The probability (precedence data i.e. in above-described embodiment) that the ranking of name is surmounted by the second domain name, i.e., in same popularization display data In, the outcross probability that the ranking of the promotion message of user is surmounted by the ranking of the promotion message of competitor is (i.e. in above-described embodiment Precedence data), it may be determined that competitiveness is higher than the competitor of user, and precedence data is higher, represents the competition energy of competitor Power is stronger, and user can be according to the difference of the competitiveness of each competitor, and it is with greater need for the competing of concern to determine which competitor The person of striving, and corresponding competitive strategy is formulated, reach the competitiveness that user itself is improved with less popularization cost and time cost Purpose.

Further, it is determined that the ranking for promoting the second domain name in display data is higher than the ranking of the first domain name, and record After the 3rd sum of the ranking higher than the second domain name of the first domain name, acquisition methods can also include：Obtain ranking and be higher than first Corresponding second promotion message of the second domain name of domain name；The second promotion message got is preserved to the category of the first promotion message Property data；After it is determined that the ranking for promoting the second domain name in display data is not higher than the ranking of the first domain name, acquisition methods are also It can include：Obtain corresponding second promotion message of the second domain name that ranking is less than the first domain name；Get second is promoted Information is preserved to the attribute data of the first promotion message.

Specifically, it is determined that the ranking for promoting the second domain name in display data is higher than the ranking of the first domain name and records ranking After the 3rd sum higher than the second domain name of the first domain name, the second domain name corresponding second that ranking is higher than the first domain name is obtained Promotion message, and second promotion message is preserved to the attribute data of the first promotion message；It is determined that promoting in display data The ranking of second domain name is not higher than after the ranking of the first domain name, obtains ranking corresponding less than the second domain name of the first domain name the Two promotion messages, and second promotion message is preserved into the attribute data of the first promotion message.

Wherein, the second promotion message of preservation includes all of the second promotion message being illustrated in popularization display data Content, such as word, picture or link.

By the above embodiment of the present invention, obtaining the content of the second promotion message can help user to determine that competitor's is competing The reason for ability is above/below user is striven, and optimize according to the content of the promotion message of competitor the promotion message of user Content.

According to the above embodiment of the present invention, acquisition methods can also include：Count the conjunction of the first rank value of the first domain name Evaluation；Using the aggregate value of the first rank value and ratio being averaged as the first promotion message for the first sum for promoting display data Ranking.

Specifically, using each the first rank value of the first domain name and the ranking summation as the first promotion message, and will The ranking summation of first promotion message and total displaying number of times (popularization display data i.e. in above-described embodiment of the first promotion message First sum) ratio as the first promotion message average ranking.

If for example, total displaying number of times of the first promotion message be four times, every time displaying when the first promotion message first Rank value is respectively first place, second place, third and second place, then the aggregate value of the first rank value is 1+2+3+2= 8, the average ranking of the first promotion message is 8/4=2, i.e., averagely ranking is second place.

By the above embodiment of the present invention, the average ranking of the first promotion message of statistics can intuitively reflect the first popularization The promotion effect of information, average ranking is higher, and the promotion effect of the first promotion message is better.

In the above embodiment of the present invention, the first promotion message can also be included in the attribute data of the first promotion message The average ranking in left side and left side displaying rate.

Specifically, each popularization display data is being inquired about from data system (such as search engine) using key word information When, the first promotion message of statistics appear on the left of the Query Result page of search engine (when e.g., using Baidu search keyword, On the left of the page area shown immediately below search box the i.e. Query Result page) the 3rd rank value and left side displaying number of times, and The aggregate value of 3rd rank value and left side are shown to the ratio of number of times as the average ranking in left side, by left side show number of times with it is above-mentioned Total displaying number of times (the first sum of the popularization display data i.e. in above-described embodiment) of the first promotion message in embodiment Ratio is used as left side displaying rate.

By the above embodiment of the present invention, by the average ranking in the left side for counting the first promotion message and left side displaying rate, The promotion effect of the first promotion message of further reflection in a search engine, the average ranking in left side is higher, the first promotion message Promotion effect it is better；Left side displaying rate is higher, and the promotion effect of the first promotion message is better.

Further, the displaying share of the first promotion message can also be included in the attribute data of the first promotion message, is dived In displaying number of times and actual displaying number of times.

Specifically, actual displaying number of times is the first sum (i.e. the of the popularization display data in the above embodiment of the present invention Total displaying number of times of one promotion message)；Potential displaying number of times is to promote the first popularization that display data estimation is obtained according to history The maximum estimated value of the displaying number of times of information, the maximum estimated value can promote exhibition by obtaining the history of former years same time point Registration evidence, e.g., the time of this inquiry data system is on December 3rd, 2014, then can be obtained from from 3 days December in 2013 Display data is promoted to the history that on December 2nd, 2014 stops, the Growth Rate Calculation 2014 of display data is promoted by calculating history The potential displaying number of times on December 3, in；It regard the ratio of the actual displaying number of times in the embodiment and potential displaying number of times as exhibition Show share.

By the above embodiment of the present invention, the displaying share of the first promotion message of statistics can help customer analysis first to push away Whether the change of the competitiveness of Guangxin breath and the effect of publicity of the first promotion message promote the history in data than history pushes away Guangxin breath is more preferable, and optimizes the content of the first promotion message according to displaying share, if displaying share is relatively low, then it represents that first pushes away Guangxin breath competitiveness it is relatively low, than former years history promotion message effect it is worse, now need analysis cause displaying share it is low The reason for, to optimize the content of promotion message；If showing, share is higher, represents that the competitiveness of the first promotion message is better.

Fig. 2 is a kind of flow chart of the acquisition methods of optional promotion message attribute data according to embodiments of the present invention, As shown in Fig. 2 the acquisition methods can include：

Step S202, obtains target keyword.

Wherein, target keyword is the key word information in above-described embodiment.

Step S204, by unified interface, sends the popularization comprising target keyword to more than two search engines and believes Cease inquiry request.

Wherein, search engine is the data system in above-described embodiment.

Step S206, receives the Query Result that search engine is returned according to promotion message inquiry request.

Wherein, Query Result includes promotion message ranking, promotion message domain name, the displaying number of times of promotion message and pushed away Promotion message in the content of Guangxin breath, Query Result includes the first promotion message of user and the second of competitor promotes letter Breath.

In this embodiment, Query Result is the popularization display data in above-described embodiment.

Step S208, the displaying number of times of statistics promotion message ranking, promotion message domain name and promotion message, obtains user's The attribute data of first promotion message.

Wherein, attribute data includes displaying number of times (the popularization displaying number i.e. in above-described embodiment of the first promotion message According to the first sum), the displaying number of times of the second promotion message (second of the second domain name i.e. in above-described embodiment is total), first The potential displaying number of times of promotion message, the displaying share of the first promotion message, the ranking of the first promotion message are exceeded rate (on i.e. State the precedence data in embodiment) and the first promotion message and the second promotion message co-occurrence rate (i.e. in above-described embodiment Probability data).

Step S210, according to the attribute data of the first promotion message of user, provides the user popularization Optimizing Suggestions.

By the above embodiment of the present invention, the ranking using the first promotion message got and the second promotion message is surpassed More the content of rate, co-occurrence rate and the second promotion message, provides the user popularization Optimizing Suggestions, can for help customer analysis its Competitive environment simultaneously optimizes promotion message.

It should be noted that can be in such as one group computer executable instructions the step of the flow of accompanying drawing is illustrated Performed in computer system, and, although logical order is shown in flow charts, but in some cases, can be with not The order being same as herein performs shown or described step.

Fig. 3 is the schematic diagram of the acquisition device of promotion message attribute data according to embodiments of the present invention, as shown in figure 3, The acquisition device can include：First acquisition module 10, key word information and the first domain name for obtaining the first promotion message； Second acquisition module 30, for obtaining one or more popularization display datas corresponding with key word information on data system, its In, promoting display data is included with promoting corresponding first promotion message of the first domain name identified and one or more carry Promote corresponding second promotion message of the second domain name of mark；First statistical module 50, for count the first domain name with each the The probability data of two domain names, wherein, probability data is used to indicate corresponding first promotion message of the first domain name and the second domain name pair The second promotion message answered is while appear in a probability promoted in display data；3rd acquisition module 70, for obtaining the The precedence data of one domain name and each the second domain name, wherein, precedence data is used to indicate that each promotes the first domain in display data The position relationship of corresponding first promotion message of name the second promotion message corresponding with the second domain name；Output module 90, for defeated Go out each probability data and precedence data, obtain the attribute data of the first promotion message.

According to the above embodiment of the present invention, the first statistical module can include：Statistic submodule, displaying is promoted for counting First sum of the first domain name in data and the second sum of each the second domain name；First determining module, for determining difference It regard the ratio of the second sum and the first sum as multiple probability datas.

According to the abovementioned embodiments of the present invention, the 3rd acquisition module can include：Read module, for reading each popularization Second rank value of the first rank value of the first domain name and the second domain name in display data；Judge module, for judging the first domain Whether the first rank value of name is more than the second rank value of the second domain name；Second determining module, for the first of the first domain name In the case that rank value is more than the second rank value of the second domain name, it is determined that promoting the ranking of the second domain name in display data higher than the The ranking of one domain name, and record threeth sum of the ranking higher than the second domain name of the first domain name；3rd determining module, for In the case that first rank value of one domain name is not more than the second rank value of the second domain name, it is determined that promoting the second domain in display data The ranking of name is not higher than the ranking of the first domain name；4th determining module, for determining that the 3rd of the second domain name the of usage record the is total The ratio of first sum of the number with promoting display data is used as precedence data.

Further, acquisition device can also include：4th acquisition module, for it is determined that promoting second in display data The ranking of domain name be higher than the first domain name ranking, and record ranking higher than the first domain name the second domain name the 3rd sum after, Obtain corresponding second promotion message of the second domain name that ranking is higher than the first domain name；First preserving module, for that will get Second promotion message is preserved to the attribute data of the first promotion message；Acquisition device can also include：5th acquisition module, is used for After it is determined that the ranking for promoting the second domain name in display data is not higher than the ranking of the first domain name, obtains ranking and be less than the first domain Corresponding second promotion message of the second domain name of name；Second preserving module, for by the get second promotion message preserve to The attribute data of first promotion message.

According to the above embodiment of the present invention, acquisition device can also include：Second statistical module, for counting the first domain name The first rank value aggregate value；5th determining module, for determining the aggregate value of the first rank value with promoting display data First sum ratio as the first promotion message average ranking.

Modules provided in the present embodiment are identical with the application method that the corresponding step of embodiment of the method is provided, should Can also be identical with scene.It is noted, of course, that the scheme that above-mentioned module is related to can be not limited in above-described embodiment Content and scene, and above-mentioned module may operate in terminal or mobile terminal, can be realized by software or hardware.

As can be seen from the above description, the present invention realizes following technique effect：

Obviously, those skilled in the art should be understood that above-mentioned each module of the invention or each step can be with general Computing device realize that they can be concentrated on single computing device, or be distributed in multiple computing devices and constituted Network on, alternatively, the program code that they can be can perform with computing device be realized, it is thus possible to they are stored Performed in the storage device by computing device, either they are fabricated to respectively each integrated circuit modules or by they In multiple modules or step single integrated circuit module is fabricated to realize.So, the present invention is not restricted to any specific Hardware and software is combined.

The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies Change, equivalent substitution, improvement etc., should be included in the scope of the protection.

Claims

1. a kind of acquisition methods of promotion message attribute data, it is characterised in that including：

Obtain the key word information and the first domain name of the first promotion message；

One or more popularization display datas corresponding with the key word information on data system are obtained, wherein, it is described to promote Display data is included with first domain name corresponding first promotion message and one or more bands for promoting mark There is corresponding second promotion message of the second domain name for promoting mark；

Multiple probability datas of first domain name and each second domain name are counted, wherein, the probability data is used to refer to Show corresponding first promotion message of first domain name and corresponding second promotion message of second domain name simultaneously Appear in a probability promoted in display data；

The precedence data of first domain name and each second domain name is obtained, wherein, the precedence data is used to indicate respectively Corresponding first promotion message of first domain name institute corresponding with second domain name described in the individual popularization display data State the position relationship of the second promotion message；

Each described probability data and the precedence data are exported, the attribute data of first promotion message is obtained.

2. acquisition methods according to claim 1, it is characterised in that statistics first domain name and each described second domain Multiple probability datas of name include：

Count first sum for promoting first domain name in display data and each second domain name second is total Number；

It regard the ratio of each the described second total and described first sum as the multiple probability data respectively.

3. acquisition methods according to claim 1, it is characterised in that obtain first domain name and each described second domain The precedence data of name includes：

Read each first rank value and the second row of second domain name for promoting the first domain name described in display data Name value；

Judge whether the first rank value of first domain name is more than the second rank value of second domain name；

If the first rank value of first domain name is more than the second rank value of second domain name, it is determined that the popularization displaying The ranking of second domain name described in data is higher than the ranking of first domain name, and records the institute that ranking is higher than first domain name State the 3rd sum of the second domain name；

If the first rank value of first domain name is not more than the second rank value of second domain name, it is determined that the popularization exhibition Registration ranking of the second domain name described in is not higher than the ranking of first domain name；

The 3rd total ratio with the first sum of the popularization display data of second domain name of usage record is used as institute State precedence data.

4. acquisition methods according to claim 3, it is characterised in that

It is determined that the ranking for promoting the second domain name described in display data is higher than the ranking of first domain name, and the row of record After the 3rd sum of the name higher than second domain name of first domain name, the acquisition methods also include：Obtain ranking high In corresponding second promotion message of second domain name of first domain name；By second promotion message got Preserve to the attribute data of first promotion message；

After it is determined that the ranking for promoting the second domain name described in display data is not higher than the ranking of first domain name, institute Stating acquisition methods also includes：

Obtain corresponding second promotion message of second domain name that ranking is less than first domain name；

Second promotion message got is preserved to the attribute data of first promotion message.

5. acquisition methods according to claim 3, it is characterised in that the acquisition methods also include：

Count the aggregate value of the first rank value of first domain name；

The aggregate value of first rank value and the ratio of the first sum of the popularization display data are pushed away as described first The average ranking of Guangxin breath.

6. a kind of acquisition device of promotion message attribute data, it is characterised in that including：

First acquisition module, key word information and the first domain name for obtaining the first promotion message；

Second acquisition module, number is shown for obtaining one or more promote corresponding with the key word information on data system According to, wherein, the display data of promoting includes promoting letter with first domain name corresponding described first for promoting mark Cease the second promotion message corresponding with one or more the second domain names with the popularization mark；

First statistical module, multiple probability datas for counting first domain name and each second domain name, wherein, institute Stating probability data is used to indicate that corresponding first promotion message of first domain name and second domain name are corresponding described Second promotion message appears in a probability promoted in display data simultaneously；

3rd acquisition module, the precedence data for obtaining first domain name and each second domain name, wherein, the row Name data be used for indicate each it is described popularization display data described in corresponding first promotion message of the first domain name with it is described The position relationship of corresponding second promotion message of second domain name；

Output module, for exporting each described probability data and the precedence data, obtains the category of first promotion message Property data.

7. acquisition device according to claim 6, it is characterised in that first statistical module includes：

Statistic submodule, for count first domain name in the popularization display data the first sum and each described the Second sum of two domain names；

First determining module, for determine respectively using described second it is total and it is described first sum ratio as it is the multiple generally Rate data.

8. acquisition device according to claim 6, it is characterised in that the 3rd acquisition module includes：

Read module, for reading each first rank value and described second for promoting the first domain name described in display data Second rank value of domain name；

Judge module, for judging whether the first rank value of first domain name is more than the second ranking of second domain name Value；

Second determining module, for the first rank value in first domain name more than the second rank value of second domain name In the case of, determine that the ranking of the second domain name described in the popularization display data is higher than the ranking of first domain name, and record Threeth sum of the ranking higher than second domain name of first domain name；

3rd determining module, the second rank value for being not more than second domain name in the first rank value of first domain name In the case of, determine that the ranking of the second domain name described in the popularization display data is not higher than the ranking of first domain name；

4th determining module, for determining the 3rd of second domain name the of usage record the total and described popularization display data The ratio of first sum is used as the precedence data.

9. acquisition device according to claim 8, it is characterised in that the acquisition device also includes：

4th acquisition module, for it is determined that the ranking for promoting the second domain name described in display data is higher than first domain Name ranking, and record ranking higher than first domain name second domain name the 3rd sum after, obtain ranking be higher than Corresponding second promotion message of second domain name of first domain name；First preserving module, for that will get Second promotion message is preserved to the attribute data of first promotion message；

The acquisition device also includes：

5th acquisition module, for it is determined that the ranking for promoting the second domain name described in display data is not higher than described first After the ranking of domain name, corresponding second promotion message of second domain name that ranking is less than first domain name is obtained；

Second preserving module, for second promotion message got to be preserved to the attribute number of first promotion message According to.

10. acquisition device according to claim 8, it is characterised in that the acquisition device also includes：

Second statistical module, the aggregate value of the first rank value for counting first domain name；

5th determining module, for determining the first sum by the aggregate value of first rank value and the popularization display data Ratio as first promotion message average ranking.